Toyota Laos Co, Ltd., a leader in automobile car manufacturing in the country, launched several activities to support its grassroots football movement.
Toyota has started working with “Football-For-Everyone Pte, Ltd.,” (FFE, based in Singapore) to develop its new CSR project through which it aspires to make the sport accessible across the country.
The concept of the CSR activity is a “Football Clinic”. Together with FFE’s coaches, who have experience helming grassroots projects promoting football to teenage boys and girls in Southeast Asia, Toyota Laos aims to provide children with a great experience playing football.
The purpose of this project is not just to specialize in running football programs, but to have a positive impact on children’s mental health and share life skills for Sustainable Development Goals.
This CSR project will be a monthly activity during the first year in Vientiane, with plans to expand to other areas in the future.
As a first kickoff, on 28 February 2023, Toyota and FFE started the first school activities at Pakton Secondary School. Around 30 students under the age of 14 participated in this event. The FFE coaches taught them how to play football and enjoy the sport, how to master their playing skills, and arranged for students to play the game in groups.
Toyota Laos also donated sports equipment to the school, such as volleyballs, sepak takraw balls, goal nets, etc.
The teachers of the school expressed great appreciation for the concept and Toyota’s assistance in making it possible.
Toyota Laos plans to continue expanding this project in the future.
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