One of Vientiane’s modern institutions is gearing up for a facelift, as the fitness craze takes hold of the developing capital.
Established in 2003 as one of the first full-service fitness and recreation centers in Laos, Sengdara Fitness swiftly gained a loyal following among Vientiane’s growing middle class, a group with growing spending power and increasing sensitivity to concerns over their health and wellbeing. Sengdara has since remained been at the helm of the domestic fitness market.
As the demand for more health-related services has risen, so too has the opening of new fitness-related establishments. A string of newer fitness centres has recently popped up, from small neighbourhood gyms to fancier, higher-grade hotel fitness clubs.
Responding to market pressures and evolving consumer preferences, Sengdara Fitness has made several high-cost improvements to its fitness facilities, ranging from the importing of an all-new line of international-grade Precor fitness machines, remodelling of locker rooms, restrooms, aerobics room and steam/sauna rooms and an upgrade of the pool and massage facilities over the past three years.
Sengdara has also opened a second branch, called Fitness Express, in Nongtha, with another branch in Paksé planned within the next six months.
Despite these positive changes, Viroun ‘Leng’ Sengdara, owner and founder of Sengdara Fitness, will not stop there.
“Sengdara Fitness is good, but there is still plenty of room for improvement,” he says.
“We are really appreciative of our clients who have supported us over the years. We have always tried to pursue high standards of excellence, in providing friendly and helpful service, top-notch gym equipment and and beneficial group exercise programs.
“Whether our customers visit our facilities to stay healthy, lose weight or simply to relax, we strive to give them an unforgettable experience. We want our clients to know that in the future, they will receive consistently great service and facilities in any province they go.”
He said the organisation would be announcing a major makeover of its flagship location in Ban Saphanthong.
“The designs have just been finalised. Currently, we’re among the finest in the country. After this remodelling, we’re going to go beyond that. We hope that this new makeover will make our customers even more proud to show off their Sengdara Fitness memberships. This will not be just a face-lift, this will be a full-scale rebirth.
“I’m proud to show everyone a little preview.”
[ngg_images source=”galleries” container_ids=”15″ override_thumbnail_settings=”1″ thumbnail_width=”100″ thumbnail_height=”75″ thumbnail_crop=”1″ images_per_page=”20″ number_of_columns=”0″ ajax_pagination=”0″ show_all_in_lightbox=”0″ use_imagebrowser_effect=”0″ show_slideshow_link=”0″ slideshow_link_text=”[Show slideshow]” template=”/home4/laotiantimes/public_html/wp-content/plugins/nextgen-gallery/products/photocrati_nextgen/modules/ngglegacy/view/gallery.php” order_by=”sortorder” order_direction=”ASC” returns=”included” maximum_entity_count=”500″ display_type=”photocrati-nextgen_basic_thumbnails”]And, acknowledging the issue of limited parking on its premises, Sengdara Fitness also plans to construct a four-story, 150-car capacity garage right next to the flagship location.
“Never again will our customers say there is no parking at our fitness centre!” says Sengdara.