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De Beers Group Extends Partnership with WomEng to Support Women and Girls in Its Host Countries to Pursue Engineering and Technology Careers

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Partnership will play an important role as De Beers strives to achieve its commitment to engage 10,000 girls in STEM

LONDON, UK – Media OutReach – 8 March 2022 – This International Women’s Day, De Beers Group is proud to announce it has extended its partnership with WomEng for a further three years, expanding the reach to cover all four of the countries where De Beers discovers diamonds and placing a greater focus on supporting women and girls to pursue careers in sustainability-related fields.

School students near De Beers’ Venetia Mine in South Africa, participating in a GirlEng workshop.

The partnership will play an important role as De Beers strives to achieve its goal to engage 10,000 girls and women in STEM (science, technology, engineering and mathematics) by 2030, as part of its wider Building Forever sustainability goals.

WomEng is a global, multi-award-winning social enterprise which helps engage and develop girls and women for the engineering and technology industries. The original three-year partnership focused on developing leadership, innovation, well-being and employability skills for women and girls in Botswana, Namibia and South Africa. Despite challenges presented by Covid-19, more than 2,200 students were reached by the end of 2021 through a GirlEng programme for school girls and a Fellowship programme for women studying engineering and technology degrees at university.

The three-year extension will see programmes expanded beyond southern Africa to reach students in Canada and the UK, as well as beyond university courses to include vocational and skilled trades. There will also be a greater emphasis on future-focused sustainable development topics, such as renewable energies and climate solutions.

De Beers will also roll-out WomEng’s Emerging Leader Programme within its own business to help support, retain and promote women in technical roles as it works towards achieving gender parity across its global workforce as part of its UN Women HeForShe Alliance commitment. In addition, De Beers will work with WomEng to support women-founded engineering and technology businesses in the company’s host countries that are focused on addressing critical sustainability challenges.

Katie Fergusson, Senior Vice President, Sustainable Impact, De Beers Group, said: “Women remain significantly under-represented in engineering and technology fields globally. We are delighted to be building on the success we have already achieved with WomEng, who have been an exceptional partner to work with as we seek to deliver our mutual goals. By extending our partnership, we will provide more talented women and girls access to opportunities, mentorship, and the confidence to pursue rewarding careers. We have an ambitious commitment to achieve gender parity across our global workforce by 2030 and key to achieving this will be fostering greater diversity within the talent pipeline. With the programmes offered being expanded to include an emphasis on sustainability-related fields, we’re working to build both a more equitable and sustainable future in alignment with our ambitious Building Forever goals.”

Naadiya Moosajee, Co-Founder, WomEng said: “We are ecstatic to continue building on the work we have done through our partnership with De Beers. It takes an ecosystem approach to support diversity, equity and inclusion within the engineering industry and it’s incredible to work with a partner who understands this, and who supports us in developing women and girls for bright futures in the sector.”


To mark International Women’s Day, De Beers is pleased to provide an update on progress to date as it strives to achieve its commitments relating to gender equality, announced in November 2020 as part of the company’s 12 Building Forever sustainability goals. The goals relating to gender equality are as follows:

Building Forever goal: By 2030, we will support 10,000 women entrepreneurs

De Beers will deliver this goal in part through the expansion and scaling of the AWOME (Accelerating Women-Owned Micro-Enterprises) programme, which it has been implementing in Botswana, Namibia and South Africa since 2018 in partnership with UN Women. Despite the challenges of various lockdowns, the programme continued to support women to build their businesses throughout 2021, with more than 1,800 women micro-entrepreneurs having been reached to date. The focus during 2021 was on the immediate need to support businesses impacted by the pandemic and help them gain necessary support. New offerings were also introduced, including a training course to support women as they look to start their own businesses, new digital literacy training courses to enable entrepreneurs to thrive in a digital world, and tailored training for entrepreneurs in certain sectors, such as the appointment of an Agriculture Specialist to support more than 132 women farmers participating in the programme in South Africa.

Building Forever goal: By 2030, we will achieve equal opportunity, including gender parity, for employees across our workforce

De Beers has had a deliberate and focused effort to improve inclusion and diversity across the business, including through the launch of reciprocal mentoring, a focus on talent development and succession planning, unconscious bias training, an Inclusion & Diversity steering group and an all-employee education campaign. This has resulted in considerable progress, with representation of women on De Beers Group’s Executive Committee increasing from zero per cent in 2017 to 31 per cent. In addition, the appointment rate of women to leadership roles is 41 per cent, up from 22 per cent in 2017. The representation of women overall within De Beers Group is 27 per cent, with senior representation at 32 per cent – up from 17 per cent in 2017. Women in STEM-related roles is at 16 per cent, with a target of 21 per cent by 2025 and 30 per cent by 2030[1] .

In 2021, De Beers announced a five-year extension to its global partnership with UN Women which also saw CEO, Bruce Cleaver, appointed a Champion of the HeForShe Alliance. The current focus of the partnership is on increasing the representation of women in technical and leadership roles across De Beers Group through enhancing talent development and succession programmes and extending training and awareness.

In addition, De Beers launched ‘CountYourSelfIn’ to help improve understanding of workforce demographics and support employees in their home and work lives. A ‘Recognising and Responding to Domestic Violence’ policy was also introduced to support colleagues who are survivors of domestic violence.

Further information on the company’s Building Forever commitments and 2030 goals is available here.

[1] All data points as at 31 December 2021

About WomEng

WomEng is social enterprise developing women and girls for the engineering and tech industry. Founded in 2006, WomEng has worked across 24 countries to support partners delivering on diversity and inclusion mandates. WomEng works from attraction of girls into engineering through the GirlEng programme as well as the Ambassador programme to support 1 million girls through STEM education. We work at a university level to support women studying towards engineering and technology qualifications with key employability and innovation ready skills and women in industry to provide leadership development and support. WomEng also runs incubators, accelerators and venture builders to support the development of women who have founded STEM businesses. We are building and supporting the women in STEM ecosystem in Africa and beyond.

About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of the De Beers Group strategy as it develops its portfolio of brands, including De Beers Jewellers and Forevermark, and other pioneering solutions, such as recently launched diamond sourcing and traceability initiatives GemFair and Tracr. De Beers Group employees are committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – one that is fairer, safer, cleaner and healthier; where safety, human rights and ethical integrity continue to be paramount; and where communities thrive and the environment is protected. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.

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