EYSI’s decision to invest in CCTH reflects its ongoing ambition and commitment towards expanding quality health and wellness offerings for its consumers. Several of its representatives will also join CCTH’s Board of Directors in furtherance of this investment, reflecting EYSI’s intention to actively participate in the growth of these brands as part of its expanded portfolio.
This will bring together EYSI’s best-in-market product innovation capabilities with Chien Chi Tow’s and Madam Partum’s recognition and renown with customers, bolstering each companies’ respective standing in the TCM and Health & Wellness space.
The combination of EYSI’s rich history and trailblazing healthcare solutions with Chien Chi Tow’s expertise in both Tuina (musculoskeletal relief) and perinatal solutions for women under the Madam Partum brand are also expected to further reinforce EYSI’s leading position in Singapore’s Health and Wellness industry. EYSI’s highly trusted products and formulations will be made available at Chien Chi Tow and Madam Partum clinics, further backed by EYSI’s capabilities to deliver enhanced service treatments. Likewise, EYSI’s clinic and retail network will benefit from a further boost in its already diversified offerings.
The investment will also augment EYSI’s extensive footprint, incorporating CCTH’s outlets into its roster of over 180 retail outlets throughout Asia and 30 TCM clinics. These include 2 integrative health clinics under the One Wellness Medical brand, a unique East-West model that draws on the benefits of both conventional general practices (GP) and complementary TCM services.
“Eu Yan Sang has consistently championed the modernization of TCM and its accessibility to consumers. By welcoming Chien Chi Tow Healthcare and Madam Partum into our fold, we are strengthening our already market-leading clinic business with more specialized and targeted clinical services.” Mr Dominic Wong, Group CEO of EYSI, said.
Founded in 1969 by Master Lim Choon Huat, Chien Chi Tow started as a martial arts institute, later leveraging its roots in TCM philosophies to formulate a holistic system of Tuina techniques. In 2017, the brand launched Madam Partum under the leadership of his daughter, Ms Lim Kim Yen, providing wellness offerings geared towards pre-partum and post-partum care. Madam Partum’s comprehensive suite of services has shaped the brand into an essential partner for mothers on their perinatal journey.
“Joining forces with Eu Yan Sang International, a company I have long admired, is both an honour and a pivotal moment for Chien Chi Tow Healthcare. This collaboration not only validates our decades of dedication to TCM but also opens up a horizon of new possibilities. We are enthusiastic about bringing our specialized expertise in our services and holistic TCM treatments to a wider audience, and I firmly believe that together with EYSI, we can redefine the future of TCM in Asia,” Master Lim Choon Huat, founder of Chien Chi Tow, said.
“We are delighted to embark on this exciting path with Eu Yan Sang International Ltd. Our journey at Madam Partum has always been about empowering mothers and providing holistic TCM-based solutions during the crucial pre- partum and post-partum phases. This partnership with Eu Yan Sang aligns perfectly with our mission to make high-quality TCM healthcare more accessible. Together, we are able to bring our specialized care to even more mothers and families,” Ms Yen Lim, founder of Madam Partum, expressed.
Both Chien Chi Tow and Madam Partum will retain their individual brand identities. The investment embodies EYSI’s vision to strike strategic partnerships with exciting companies that feature profound domain expertise, exceptional talents, and a strong brand identity, particularly in TCM and Health & Wellness categories.
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Eu Yan Sang International
Eu Yan Sang is a well-established company that has been providing accessible healthcare based on Traditional Chinese Medicine (TCM) since 1879. Its origins can be traced back to a small medical hall in Gopeng, Perak, Malaysia, where it aimed to help tin mine workers overcome opium addiction through TCM remedies.
Throughout the years, Eu Yan Sang has become a trusted brand and well-known for its high quality and standards. It is a leading TCM health and wellness company in Asia, blending medical science with TCM wisdom to create innovative healthcare solutions. The company’s mission is centered around “caring for mankind”.
Eu Yan Sang places significant importance on maintaining stringent quality control across its entire supply chain. This encompasses sourcing raw materials, manufacturing and distributing finished products, and providing treatments. The company offers a diverse range of products, including over 1,000 types of herbal ingredients, proprietary Chinese medicine, health supplements, and foods for daily health maintenance. Eu Yan Sang has also a pioneer in modernizing classical TCM formulas, making them more convenient through products like ready-to-drink soup packs, American Ginseng tea bags, and bottled bird’s nests.
As of Oct 2023, Eu Yan Sang has built an extensive distribution network comprising over 180 Eu Yan Sang retail outlets in Singapore, Malaysia, Hong Kong, Macau & Mainland China. Customers can purchase its products through various channels, such as the company’s website www.EuYanSang.com, selected online marketplaces, and physical stores located in airports, in-flight stores, drugstores, pharmacies, medical halls, supermarkets, convenience stores, and hospitals worldwide. Additionally, Eu Yan Sang operates a chain of over 30 TCM Clinics and integrative clinics in Singapore, Malaysia, and Hong Kong. These clinics are staffed by licensed TCM practitioners who are meticulously selected for their expertise. Furthermore, the company operates a food and beverage outlet in Malaysia.
Chien Chi Tow
Established in 1969 by Master Lim Choon Huat, Chien Chi Tow began as a martial arts institute. Over the years, we observed and mastered the commonalities between the disciplines of martial arts and healing arts, allowing us to bridge the knowledge and skills of both. This paved the way for us to become a renowned TCM brand in Singapore, offering a comprehensive suite of holistic solutions, including tuina and acupuncture treatments.
A new brand, Madam Partum was born in 2017, drawing on the expertise of the existing Chien Chi Tow team, Yen relentlessly researched the TCM tuina techniques and herbal knowledge to provide a complete suite of products and services for mothers going through the perinatal journey. Madam Partum is currently the leading TCM Pre and Postpartum specialist care center, helping mothers achieve a complete and wholesome recovery journey through their holistic programme.
