BEIJING, Oct. 17, 2026 /PRNewswire/ — The grand event of the global ice and snow industry, the World Winter Sports Expo 2026 (WWSE 2026), was held in Beijing on October 15. As an important legacy of the Beijing 2022 Olympic Winter Games, this Expo aligns with China’s “15th Five‑Year Plan” directives for the ice and snow industry. Its core mission is to expand the ice and snow economy, cultivate new productive forces in the sector, and promote deep integration of culture, sports, and tourism. It brought together representatives from government authorities, industry leaders, cultural‑tourism‑sports experts, outdoor film and media creators, and institutions across the entire value chain. Focusing on three strategic directions, upgrading the ice and snow industry, deepening culture‑sports‑tourism integration, and empowering the outdoor economy through technology, this WWSE features an opening ceremony, a main conference, multiple parallel sessions, and special thematic events. Together, these form a high‑end platform for achievement showcase, intellectual exchange, business matchmaking, and resource aggregation, aimed at driving higher‑quality growth for China’s ice and snow and outdoor sectors.
Positioned at the pivotal starting point of a new decade of development, this Expo delivers a comprehensive upgrade: internationalization continues to reach new heights, the entire ice and snow value chain is presented in a coordinated way, scientific and technological innovation empowers the sector, ice and snow destinations pursue diversified growth, youth engagement in ice and snow sports advances through systematic promotion, forum agendas focus on niche tracks, the Ice and Snow Carnival offers a whole-scenario experience, industry-academia-research collaboration and industry services assume a stronger leading role, and a range of measures inject fresh vitality into the ice and snow economy.
At the Opening Ceremony of the WWSE 2026 and Global Ice and Snow Industry Summit, more than 200 domestic and international dignitaries gathered to witness the Expo’s launch. Among them were: Yu Zaiqing, Honorary Member of the International Olympic Committee and Vice President of the Chinese Olympic Committee; Yue Li, Acting District Mayor of Shijingshan and Deputy Secretary of the CPC Shijingshan District Committee of Beijing Municipality; Tong Zhao, Deputy Secretary-General and Office Director of the Liaoning Provincial Organizing Committee of the 15th National Winter Games; Zhu Dongfang, President of Asia Data Group; Franz Roessler, Commercial Counsellor at the Austrian Embassy in Beijing, and Head of the ADVANTAGE AUSTRIA Beijing; Hong Ping, Vice President of Beijing Sport University; Wang Dong, Deputy Director of the Liaoning Provincial Bureau of Sports, and Full-Time Deputy Director of the Competition Department of the Liaoning Provincial Organizing Committee for the 15th National Winter Games; Gao Zhaoyi, Member of the Leading Party Members Group and Director of the Sports Bureau of the Xinjiang Uygur Autonomous Region; Zhan Wei, Vice Mayor of the Fushun Municipal People’s Government of Liaoning Province; Zhang Li, Co-President of Asia Data Group; Li Jianrou, Olympic Short Track Speed Skating Champion; Wang Bingyu, World Curling Champion; Zhao Nannan, World Short Track Speed Skating Champion; and Jiang Yiyi, Deputy Secretary of the Party Committee and Dean, School of Leisure Sports and Tourism, Beijing Sport University.
Opening Ceremony Held in Grand Style, Uniting All Partners to Chart the Industry’s Blueprint Together
On the morning of October 15, the Opening Ceremony of the WWSE 2026 and Global Ice and Snow Industry Summit was held. Closely following the development direction for the ice and snow industry set out in China’s 15th Five-Year Plan, the Opening Ceremony took on the important missions of policy promotion, industry gathering, international dialogue and achievement release, and built a bridge for high-level dialogue among government agencies, international sports organizations, industry companies and research, cultural and tourism institutions. Serving both as a concentrated showcase of China’s achievements in the ice and snow industry and as a key platform for the industry to assess trends, connect with resources and build consensus, it injected strong momentum into the innovative development of the ice and snow and outdoor industries throughout the year.
At the Opening Ceremony, Honorary Member of the International Olympic Committee and Vice President of the Chinese Olympic Committee, Yu Zaiqing, delivered the opening address. 11 years ago, he said, the Expo was launched alongside Beijing’s successful bid to host the Olympic Winter Games. Today, it has grown into one of the world’s leading platforms in the ice and snow industry. It has driven China’s shift from being a major consumer market to becoming a powerful industry leader, and the Winter Olympics legacy continues to provide momentum. On this basis, he called for upholding the Olympic spirit of “Together”, deepening international cooperation on ice and snow, and advancing the intelligent, green and international development of the industry.
Yue Li, Acting District Mayor of Shijingshan and Deputy Secretary of the CPC Shijingshan District Committee of Beijing Municipality, then delivered an address. The Expo has grown into an influential international ice and snow event and serves as an important link for Shijingshan to connect with global ice and snow resources. As a host district of the Beijing Olympic Winter Games, Shijingshan has continued to revitalize the Winter Olympic legacy, build a four-season events matrix, and promote the integrated development of ice and snow and the events economy. He expressed the hope to share the Winter Olympic legacy and jointly explore the blue ocean of the ice and snow industry with all parties, so as to help advance the global ice and snow economy.
As the representative of this year’s Guest Province of Honor, Tong Zhao, Deputy Secretary-General and Office Director of the Liaoning Provincial Organizing Committee of the 15th National Winter Games, delivered an address at the Opening Ceremony. She noted that Liaoning has deep ties with WWSE, and this year it is drawing on its status as Guest Province of Honor to present the province’s ice and snow resources, industrial achievements and cooperation opportunities. With the 15th National Winter Games set to be held in Liaoning in 2028, it is expected to become the first in China to have hosted both the National Games and the National Winter Games. Liaoning looks forward to learning from international experience through the Expo and extended a warm invitation to all parties to join it for the 15th National Winter Games.
Christophe Dubi, Olympic Games Executive Director of the International Olympic Committee, then delivered an address by video. He reviewed Beijing 2022’s experience of hosting the Games across multiple competition zones and contrasted it with Milano Cortina 2026’s approach of tailoring the Games to local conditions, proposing that the Games should adapt to the host rather than the host adapting to the venues. He also affirmed the value of forward-looking planning for Olympic venues and their post-Games reuse, and noted that climate change is confronting the industry with challenges ranging from snow resources to energy consumption, making the transformation of the ice and snow industry all the more urgent. He expressed the hope that those engaged in the industry would work together to explore a sustainable development path for ice and snow sports.
In the keynote speech session, Hong Ping, Vice President of Beijing Sport University, and Former Deputy Director of the Winter Sports Management Center, General Administration of Sport of China, shared his insights under the theme of “Reflections and Explorations on the High-Quality Development of the Ice and Snow Industry — Trend Transformation, Intelligent Manufacturing, and Safety Governance”. He noted that China’s sports market is huge in scale and that new indoor ice and snow formats are rising rapidly, with ice and snow consumption becoming an important lever for boosting domestic demand, yet the industry’s development still falls short in several respects. He therefore called for a people-centered approach, building a coupled “human–machine–environment” mega-system and developing fifth-generation ski products that are science-based, smart, green, healthy and safe. This will drive the high-quality development of the ice and snow industry through demand pull and scientific and technological innovation.
In their addresses, Alexander Ospelt, President of International Ski and Snowboard Federation (FIS); Olle Dahlin, Honorary President of the International Biathlon Union (IBU); and Einars Fogelis, President of the International Luge Federation (FIL), conveyed a shared message from the global ice and snow industry: staying open and collaborative, and working together for the industry’s development. They affirmed that the Expo has built a platform for global ice and snow exchange and cooperation, recognized the rapid growth of ice and snow sports in Asia, shared the outcomes of Milano Cortina 2026, and highlighted the importance of sustainable development in ice and snow sports. Looking ahead, they expressed the hope of using the Expo to deepen cross-regional and cross-generational exchanges and to jointly advance the continued prosperity of winter sports.
In the report release session, Co-President of Asia Data Group Zhang Li launched the “Report on China’s Winter Sports Industry Development (2026)”. Drawing on a comparison of global ice and snow industry trends, she pointed out that the scale of China’s ice and snow industry had topped the one-trillion-yuan mark, the industry’s growth had shifted from scale expansion to value enhancement, and that participation and the number of related enterprises were continuing to grow. The industry’s spatial layout has moved beyond the old “strong in the north, weak in the south” pattern, and China’s distinctive indoor ice and snow model is gradually being introduced to markets abroad. She also presented data and the current state of each segment, including ice and snow sports, equipment, tourism, culture and technology, while flagging the existing challenges in talent, technology, ecological protection and IP development. She proposed that the industry should focus on three main lines, the integration of multiple ice and snow business formats, digital and smart upgrading, and green, low-carbon and sustainable development, so as to keep advancing China’s transition from a major ice and snow consumer market to a strong ice and snow industry power.
Following that, Jiang Yiyi, Deputy Secretary of the Party Committee and Dean, School of Leisure Sports and Tourism, Beijing Sport University, presented the report of “Innovative Practices of Huawei Smart Wearables in Skiing Scenarios”. She noted that ski consumption is becoming more local and frequent, yet the industry still struggles with fragmented devices, data and services. Taking Huawei smart wearables as an example, she illustrated the value of technology in empowering the ice and snow industry. The devices can integrate data from skiing equipment and build an end-to-end safety assurance system for skiing by drawing on high-precision positioning, physiological sensing and multi-channel communication. They can also collect full-scenario skiing data, use AI-powered review to improve technique, and enable visualized data sharing that sparks ice and snow social interaction. She proposed that such digital technologies could improve ski profiles, optimize ski resort operations, and open up data across the industry chain. This would move the ice and snow industry from digital empowerment toward intelligence-driven development and convert cold resources into a hot economy.
The Opening Ceremony also featured the launch ceremony of the Ice and Snow Industry Investment and Development Platform. The platform was jointly initiated by Sunac China and BONSKI together with Victory Star Design, Eternal Star Ice & Snow, and Bin Jarallah Group. Focusing on the investment, construction and operation of indoor ice and snow venues in China, it will bring together resources spanning design, equipment and capital, resolve the difficulties and pain points in the construction and operation of indoor ice and snow venues, help China’s ice and snow venues improve quality and expand capacity, and promote the high-quality popularization of ice and snow sports.
The “Ice and Snow Seeds in Thousands of Schools of Hundreds of Cities” — National Youth Ice and Snow Sports Promotion Public Welfare Program was also launched on site, with an opening ceremony in which an AIGC digital human exchanges a cross-spatiotemporal high-five with “Ice and Snow Teens”. This innovative digital format broadens the reach of youth ice and snow education. Representatives of enterprises from the ice and snow industry platform, ski resort operations, ice and snow sports training and sports services sectors, together with representatives from the education sector, witnessed the official launch of the program. At the ceremony, Li Jianrou, Olympic Short Track Speed Skating Champion, Wang Bingyu, World Curling Champion, and Zhao Nannan, World Short Track Speed Skating Champion, issued an appeal to young people nationwide to be engaged in ice and snow sports, encouraging them to build strong bodies, temper their willpower and experience the unique spiritual power of winter sports. The program is jointly initiated by Asia Data Group and the Youth Ice and Snow Sports Education Committee of the Global Ice and Snow Industry Alliance. It will deliver ice and snow popularization courses and experiential activities in thousands of schools of hundreds of cities across China, further lowering the threshold for young people to participate in ice and snow sports.
The Opening Ceremony concluded with a round-table discussion themed “A New Ice and Snow Landscape Empowered by Science and Technology”, moderated by Li Li, Deputy General Manager of Asia Data Group Beijing Branch. It brought together Franz Roessler, Commercial Counsellor at the Austrian Embassy in Beijing, and Head of the ADVANTAGE AUSTRIA Beijing; Li Jianrou, Olympic Short Track Speed Skating Champion; Florian Hajzeri, General Manager of TechnoAlpin Ice and Snow Equipment Zhangjiakou Co., Ltd.; and Yi Li, Vice President of BONSKI. The guests engaged in in-depth exchanges on topics including international cooperation in the ice and snow industry, technology-enabled ice and snow instruction, innovation in ice-making and snowmaking technology, and green operations of indoor ski resorts. Together, they explored a path for the industry’s green, smart, and year-round sustainable development. They agreed that transforming and upgrading the ice and snow industry requires collaborative innovation across the entire industry chain, not just any single technological breakthrough. This innovation is necessary to make ice and snow sports greener, smarter, available year-round, and more inclusive.
Main Conference Convened for In-Depth Discussion, Empowering New Development with a Global Perspective
The Main Conference of the WWSE 2026 and Global Ice and Snow Industry Summit followed on the afternoon of October 15. Focusing on the industry’s pain points and frontier directions, it brought together domestic local government representatives, university researchers and experts, and representatives of global ice and snow equipment companies. It provided industry insights from local practices, academic research, technological innovation, and overseas experience, offering a practical reference for the high-quality development of the ice and snow industry.
Zhang Li, Co-President of Asia Data Group, host of the WWSE 2026, was the first to address the Main Conference. In reviewing the Expo’s ten-year journey, she noted that it has witnessed China’s ice and snow industry’s leapfrog growth over the past decade. The industry’s scale surpassed one trillion yuan in 2025, and cold resources were successfully converted into a booming economy. The Expo has also seen the vision of engaging 300 million people in winter sports become a reality. It has continued to build a platform for industry matchmaking, promoting exchanges among governments and enterprises, between industry and finance, and between Chinese and international players, and helping to formulate industry standards. She proposed that scientific and technological innovation, consumption upgrading, and green and low-carbon development are the three major trends shaping the industry’s future, and expressed the hope of deepening global collaboration through this platform to jointly advance the sustained development of the ice and snow industry in the world.
Dai Bin, President of China Tourism Academy (Data Center of the Ministry of Culture and Tourism of China), delivered a keynote speech titled “A Better Life on Ice and Snow”. Ice and snow tourism has become an important part of people’s pursuit of a better life. The industry’s landscape has shifted from the “three-north snow arc”, that is, a single east-west arc linking Northeast, Northwest and North China, toward three parallel development lines running from north to south. Two-way exchanges in ice and snow culture and tourism between China and the rest of the world continue to gain momentum. With policy and the market acting as twin drivers, the ice and snow industry chain keeps extending and digital technology is spawning new business formats. It is therefore all the more necessary to implement an ice and snow tourism doubling plan, step up efforts to build China into a strong ice and snow tourism nation, and advance the year-round sustainable development of ice and snow destinations.
Wang Dong, Deputy Director of the Liaoning Provincial Bureau of Sports, and Full-Time Deputy Director of the Competition Department of the Liaoning Provincial Organizing Committee for the 15th National Winter Games, delivered a speech with the theme of “Warm Winter Snow in Liaoning, Dual Events Spark New Momentum”. The 15th National Winter Games will be held in Liaoning in 2028, making it the first province in China to host both the National Games and the National Winter Games. With four converging strengths, its event IP, ultra-low-energy venues, an equipment manufacturing base and warm winters with warm snow, Liaoning will focus its efforts on technology standards, green operations and the industrial market, open up the entire ice and snow industry chain and strive for sustained growth of the ice and snow industry. He also expressed the hope of working with all parties to establish a Liaoning landmark in the ice and snow economy.
Zheng Fang, Professor at Beijing Jiaotong University, and Chief Architect of the Beijing Jiaotong University Architectural Design & Research Institute, delivered a keynote speech titled “A Scientific Blueprint for Carbon Neutrality in Ice and Snow Venues”. Drawing on a global skating rink database, he analyzed the status quo of energy consumption and carbon emissions at indoor skating rinks worldwide, noting that electricity is the main source of carbon emissions and that China’s skating rinks hold notable potential for carbon reduction. He further proposed three core pathways to carbon neutrality for ice and snow venues, that is, expanding the use of green electricity, improving venue energy efficiency, and replacing refrigerants with environmentally friendly alternatives. Such measures, taken together, can substantially cut the industry’s carbon emissions. He called on the entire industry to join forces in advancing the low-carbon and sustainable development of ice and snow venues.
From an international perspective, Vasiliy Afanasyev, Deputy General Director for International Projects at Rosa Khutor LLC., delivered a speech circling around “How Rosa Khutor Builds Customer Loyalty Through Operations in Winter and Summer”. Drawing on its Winter Olympic venues, the resort has achieved year-round operation and built customer stickiness through well-groomed ski slopes, an unspoiled natural environment, rich activities and digital operations. To reach the Chinese market, the resort has opened accounts on WeChat and Xiaohongshu. It looks forward to deepening cooperation in ice and snow culture and tourism, as well as expanding two-way visitor flows, with the China-Russia mutual visa-free arrangement in place.
Michael Mayr, Sales Director of Italian TechnoAlpin Asia, delivered a keynote speech titled “Empowering the Ice and Snow Industry with Intelligent Manufacturing: TechnoAlpin’s China Strategy and Global Vision”. As a global leader in snowmaking and ice-making equipment that has served multiple Olympic Winter Games, TechnoAlpin has also built a deep presence in the Chinese market, with its equipment widely deployed at major ice and snow venues across the country. The company will set up a new base in Liaoning to provide snowmaking and ice-resurfacing equipment and technical support for several venues of the 15th National Winter Games, and looks forward to broader cooperation with industry partners.
Tertan Lorenzo, Head of Sales Export at Wintersteiger Sports GmbH, shared his insights under the theme of “How to Keep the Fun on the Slopes”, focusing on how to cultivate the skiing community and retain ski enthusiasts. He likened the complete skiing experience to a jigsaw puzzle, in which infrastructure, ski lessons and ski equipment are all indispensable pieces. Only by getting every link right, and improving both the experience and the safety of skiing can ski resorts strengthen visitors’ intention to return and keep expanding the skiing population.
Exhibition Displayed in Multiple Dimensions, Building a Trade Matchmaking Platform for the Ice and Snow Industry Chain
The exhibition segment of this Expo was held in Hall 2 of the Shougang Convention and Exhibition Center, with an exhibition area of nearly 15,000 square meters and eight specialized exhibition zones. Nearly 300 brands participated, and the exhibits spanned the entire ice and snow industry chain, from large-scale equipment upstream and venue solutions midstream to travel and tourism destinations and consumer equipment downstream, along with supporting services such as talent, IP and finance. Leading ice and snow nations from more than 20 countries and regions worldwide, including Austria, Italy, Norway, Russia, Japan, Slovenia and Canada, brought delegations to the exhibition, and internationally renowned brands such as TechnoAlpin, Doppelmayr, PRINOTH, FISCHER and Wintersteiger were featured in a concentrated display, setting a new high for its level of internationalization.
As the Guest Province of Honor this year, Liaoning set up three exhibition zones: Preparatory Achievements of the 15th National Winter Games, Liaoning Ice and Snow Industry’s Cooperation and Exchange, and Liaoning Ice and Snow Tourism. Under the theme of “Charming 15th National Winter Games • Meet in Liaoning”, these zones present the preparatory progress of the three competition zones in Shenyang, Dalian and Fushun, and showcase Liaoning’s ski industry resources and opportunities for cooperation.
The National Pavilion Zone brought together advanced equipment, training systems and tourism resources from leading overseas ice and snow nations, creating a window for matching international ice and snow resources. The Austrian pavilion featured a number of well-known companies. For example, Axess presented smart ticketing systems and integrated access-control gate solutions; Sunkid exhibited family snow amusement facilities suitable for all ages; Wintersteiger rolled out professional race-grade ski waxing machines; PRINOTH showcased high-performance snow groomers; and Fischer brought a range of professional ski equipment. Taiga Motors from Canada unveiled its all-electric snowmobile as a highlight of the zone, offering green and smart mobility solutions for ski resort operations and polar research expeditions.
The Domestic Ice and Snow Economy Cluster Zone focused on segments including ice and snow destination operations, four-season culture and tourism development, smart ski resort operations and maintenance, and ice and snow IP development, presenting practices and innovative solutions from China’s ice and snow industry. Changbai Mountain Wanda International Resort made a strong showing, sharing its proven experience in mountain ice and snow tourism development, year-round operations and visitor base cultivation. REXICE, a representative domestic ice resurfacer brand, exhibited its RX4020EV all-electric ice resurfacer, which has already been exported to overseas markets including Russia and Kazakhstan, demonstrating the global reach of Chinese-made ice and snow equipment.
The Winter Tourism Destinations Zone brought together sports, culture and tourism authorities from Beijing’s Shijingshan District, Xinjiang and Liaoning to present ice and snow culture and tourism resources, investment promotion policies and year-round operating projects. With the theme of “Surprises in Shijingshan, Home of Major Events”, the booth of Shijingshan District featured an ice-sculpture-style installation modeled on Big Air Shougang, a snowmaking experience zone and VR ski simulators. Italy’s TechnoAlpin, under the theme of “Ice and Snow Equipment, Partners Joining Forces”, focused on its TE10 snowmaker and ENGO ice resurfacer. The TE10 delivers powerful snowmaking even at extreme and marginal temperatures, while the ENGO ice resurfacer has served the Beijing 2022 Olympic Winter Games, vividly embodying an efficient and eco-friendly approach to ice products. Beijing Snowelan Sports Development, China general agent for Elan skis, SUFAG snowmakers, SPM safety nets and ALPINA and ROXA ski boots, appeared with ski equipment and on-site ski slope experience.
The Winter and Alpine Technology Zone presented large-scale snow machines including snowmakers, snow groomers, cableway and magic carpets, alongside indoor ice and snow construction technology, dry skiing and roller skating equipment, and a digital smart ski resort management and control platform. It showcases the latest advances in the localization and internationalization of ice and snow engineering and large-scale equipment.
The Ice and Snow Colleges and Industry Services Zone gathered domestic ice and snow colleges and industry service providers. They presented talent development systems, vocational skills training programs, event operations, and industry consulting services. This opened a channel between talent supply and industry development.
The Personal Winter Sports Equipment Zone brought together consumer-grade ice and snow gear such as smart ski goggles, carbon-fiber helmets, high-performance skis, ski protective equipment, and ski apparel, footwear and socks, with a number of new ice and snow products designed for Chinese teenagers and families making their debut.
The Outdoor Lifestyle Zone extended the reach of the ice and snow industry, displaying general outdoor products including recreational vehicles, camping gear, climbing and hiking equipment, and trendy sports apparel to promote the integrated development of the “ice and snow + outdoor” business format.
There was also a dedicated Robotics Application Zone within the exhibition area. Donghou Robotics and Yuto Intelligent Robotics presented a range of robotic products there, staging physical displays and offering immersive experience.
A number of product launches and debut events were held on site, drawing trade visitors of all kinds, such as buyers from home and abroad, sports, culture and tourism authorities from various localities, ski resort and resort operators, ski clubs, colleges and research institutions, and investment institutions. Parallel matchmaking sessions for ice and snow resources procurement and for scenic area resources, along with one-on-one B2B business negotiations, were also arranged to build targeted and efficient channels between supply and demand. Together they fully unlocked the Expo’s platform value of promoting trade through exhibitions and advancing industry through conferences to open up the entire chain from product display and technical exchange to business negotiations and project implementation.
Diverse Side Events Staged Throughout the Expo, Creating a Platform for Industry-Public Exchange
Beyond the Opening Ceremony and the Main Conference, a number of important activities for the ice and snow industry were held. On the afternoon of October 15, the Annual Closed-Door Meeting of the Global Ice and Snow Industry Alliance took place as scheduled, at which member organizations reviewed the secretariat’s work over the past year and held discussions on industry development for 2026, and the inauguration ceremony of the Ski Instructor Committee was held. The meeting also included in-depth internal discussions on issues of common concern to the industry, with a view to building an industry platform for industrial collaboration, self-regulation and the joint development of standards.
That evening, the Award Ceremony of the Aurora Award for International Winter Sports Leading Brands was held, honoring the year’s outstanding brands and exemplary projects in the ice and snow industry. It set industry benchmarks, encouraged innovation among ice and snow companies, and steered the industry toward higher-quality development.
This Expo also set up a rich program of Ice and Snow Carnival activities, which served multiple purposes, including industry matchmaking, public outreach and cultural communication, opening up a channel between professional industry discussions and popular ice and snow participation.
On the morning of October 15, the “Meet the Champions” Salon met the audience on the public stage, where Olympic Short Track Speed Skating Champion Li Jianrou, World Short Track Speed Skating Champion Zhao Nannan, and World Curling Champion Wang Bingyu shared their competition experiences and reflections on ice and snow sports. This event brought the champions closer to ordinary spectators.
In the afternoon, the Promotion Conference of Famous International Ice and Snow Destinations was held, with leading international ice and snow destinations, British Columbia in Canada, Sochi in Russia and LAAX in Switzerland, taking the stage in turn to present their local ice and snow tourism resources and cooperation opportunities. Held in parallel was the IP Briefing themed as “Revitalizing Sports Venues: IP Empowerment for Sports Industry Operations”, at which industry practitioners shared experience in sports venue IP development and commercial operations.
Meanwhile, the WWSE • Ice and Snow Carnival Stamp-Collection Tour was initiated to connect Winter Olympic legacy landmarks, winter sports venues, sports brand stores, and industrial-style dining spots. Visitors can collect stamps at each stop for a chance to win great prizes and experience the unique charm of Shougang Park, where industrial heritage meets winter sports.
A series of side events covered international cooperation, champion culture, venue IP, outdoor culture and tourism, startup incubation, and ice and snow films. These events complemented the Main Conference and parallel forums, bringing together professional industry discussions, commercial resource matchmaking, and public ice and snow outreach. This integrated approach fully unleashed the innovative vitality of the ice and snow industry.
Standing at the start of the 15th Five-Year Plan and a new decade, the World Winter Sports Expo 2026 will continue to unlock the Winter Olympics legacy and harness the collective strength of the global ice and snow industry. This will drive an upgrade to China’s ice and snow economy, encourage deeper practical cooperation at home and abroad, and increase public access to ice and snow sports.
