Roles and Responsibilities:
- Oversees and manages day-to-day operations of the Marketing Department and of his/her respective team
- Strategizes, coordinates, and oversees marketing strategies and activities, to ensure the successful delivery of marketing campaigns for the account of the customers, through but not limited to research, social media management, public relations, events, etc., and the development of creative collaterals (including imagery and videography, copywriting)
- Manages and optimizes the budget for each client account
- Measures and analyzes the Key Performance Indicators and Prepares reporting
- Advocates and ensures the safe implementation of the company’s policy and best practices within the Marketing Department
- Regularly updates and escalates issues to the Accounts Director, and assists in their resolution
- Acts as AD during his/her absence
- Negotiates contracts and fees with suppliers, such as media outlets, photographers/videographers, printing companies, event organizers, etc.
- Forecasts and tracks key account metrics (e.g., quarterly sales results and annual forecasts)
- Prepare progress/performance for the client account (weekly, monthly, mid-term, final)
- Builds and maintains relationships with prospects and the business community
- Builds and maintain the relationship with media outlets, influencers, and suppliers
- Acts as a representative of the company at public functions and events
- Coordinate Media Department
- Conducts market intelligence to evaluate trends, and ensure the information is disseminated to the team
- Undertakes an active watch on marketing trends and competition
- Properly builds and allocates budget for each campaign and closely monitors spending
- Recommends corrective actions when necessary
- Serves as the point of contact for all customer account management matters
- Builds and maintains strong, long-lasting client relationships
- Assesses and manages customers’ satisfaction
- Develops new business with existing clients and/or identify areas of improvement to meet sales objectives
- Collaborates with the Sales Department to identify and grow opportunities within the territory
- Manages day-to-day work, performance, and professional development of the team members and ensures optimization of work with available resources
- Sets up goals and objectives for all team members and Conduct performance evaluations using Key Performance Indicators (KPIs)
Qualifications and Requirements:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree is preferred.
- Minimum of 7-10 years of progressive experience in marketing, with at least 5 years in a leadership or managerial role.
- Proven track record of successfully overseeing and managing day-to-day operations of a Marketing Department, including team management and coordination of marketing strategies.
- Extensive experience in developing and executing marketing campaigns, utilizing various channels such as research, social media, public relations, events, and creative collaterals.
- Strong financial management skills with the ability to optimize and allocate budgets effectively for client accounts.
- Demonstrated ability to measure, analyze, and report on Key Performance Indicators (KPIs).