Job Functional:
The Assistant Marketing Manager – Marketing Operations is accountable for the successful
execution of marketing campaigns, including the coordination of on-ground activations, the
collaboration with internal teams and external partners, and the effective execution of
promotional activities to increase brand awareness and sales for LTH.
Job Responsibilities:
• Design and set up marketing campaign, offers, and promotions based on seasonality and
customer demand to drive sales and brand awareness.
• Develop and execute marketing campaigns aligned with brand objectives and sales goals.
• Plan and oversee on-ground activations, ensuring seamless execution and resource
management.
• Collaborate with partners and agencies to create impactful marketing initiatives.
• Monitor and evaluate the effectiveness of marketing campaigns, collecting insights for
continuous improvement.
• Track marketing activities and the budget to optimize performance and conduct post-
campaign evaluations
Skills Required:
1. Strong project management and organizational skills.
2. Experience in marketing campaign execution, including promotions, activations, and
retail marketing.
3. Ability to analyze market trends and consumer behavior to optimize campaign
effectiveness.
4. Problem-solving and adaptability in a fast-paced environment.
Attribute Required:
1. Leadership: Ability to lead a team and drive operational success.
2. Attention to Detail: Ensure seamless execution of campaigns.
3. Proactive & Adaptable: Ability to handle dynamic marketing environments.
4. Collaboration: Work effectively with internal teams and external partners.
Job Specification:
– Gender: Male / Female
Age: 25-35 Years
Education: Bachelor’s degree in Marketing, Business, or related field
Experience: Minimum 3-5 years in marketing operations, event management, or related
fields
Language Skills: Lao – Good, Thai – Good, English – Intermediate
Computer Skills: Experience in FMCG, retail, or technology marketing is a plus.