Key Responsibilities:
As a Brand Marketing Executive at MEK, you will play a pivotal role in implementing comprehensive brand marketing strategies for the dynamic FMCG market of Laos. In addition to supporting the Head of Brand Marketing in traditional brand activities, you will take charge of digital marketing initiatives, ensuring a cohesive and impactful online presence. You will contribute to the development and execution of brand campaigns, collaborate with cross-functional teams, and independently oversee digital marketing efforts.
Brand Strategy Execution:
- Assist in implementing the brand strategy developed by the Head of Brand Marketing.
- Contribute to defining brand positioning, value propositions, and messaging aligned with consumer preferences.
Digital Marketing Leadership:
- Independently lead digital marketing initiatives, ensuring alignment with overall brand strategies.
- Oversee online advertising, SEO, and social media campaigns to maximize brand visibility in the digital space.
- Monitor and report on digital marketing performance metrics.
Collaboration and Communication:
- Work closely with cross-functional teams, including product development, sales, and channel marketing, to ensure brand strategy alignment.
- Provide support to internal stakeholders for brand-related initiatives.
Brand Campaign Coordination:
- Assist in planning and coordinating brand campaigns, promotions, and sponsorships.
- Ensure brand identity consistency across various touchpoints.
Consumer Insights Integration:
- Support the gathering and analysis of market research data to understand consumer behavior, needs, and trends.
- Contribute insights to refine and improve brand and digital marketing strategies.
Brand Collateral Management:
- Assist in managing the development of marketing collateral, including packaging, labels, and promotional materials.
- Ensure adherence to brand guidelines throughout the organization.
Budget Assistance:
- Support the Head of Brand Marketing in managing the brand marketing budget effectively.
Performance Analysis:
- Assist in tracking and analyzing brand and digital marketing performance metrics to evaluate the effectiveness of initiatives.
- Collaborate on identifying areas for improvement and optimization.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 2 years of experience in brand marketing or a related role.
- Familiarity with FMCG industry dynamics and the Laos market.
- Strong analytical skills with the ability to interpret data and consumer insights.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively in a team environment.
- Proven experience in independently managing digital marketing initiatives.
- Fluent in written and spoken Thai, English, and Laotian.