Job Description of Marketing Specialist
Reporting Relationship:
The Marketing Specialist will report directly to the Accounts Director or as otherwise directed.
Job Overview
The marketing specialist will be responsible for the management and coordination of marketing projects, including but not limited to marketing campaigns, activation events, and other media/PR-related activities. The marketing specialist shall be able to design content using design software such as Canva Pro and understand the functions and features of various platforms such as WordPress, Facebook, Instagram, TikTok, and others. They shall be able to liaise with suppliers and clients in the implementation of company projects.
Roles and responsibilities:
- Designs and executes Marketing campaigns, through the development of multimedia content, for offline and online channels
- Writes copy for diverse marketing distributions (social media content, brochures, press releases, website material, etc.)
- Coordinates with Graphic Designer the development of creative collaterals, and ensures brand guidelines are respected
- Assists in the organization and management of events
- Coordinates and negotiates with third-party such as influencers, media outlets, and other vendors
- Collects data and metrics from social media and other mediums of communication in the view of the preparation of reports for clients
- Serves as a focal point and maintains relationships with media outlets, influencers and suppliers
- Acts as a representative of the company at public functions and events
- Coordinate with Media Department
****Qualifications****
- Bachelor’s Degree in Marketing or relevant field or equivalent work experience in social media content management
- Excellent copywriting skills (Lao and English)
- Ability to deliver creative content (text, image, and video)
- Knowledge of online software (Canva Pro, WordPress, etc)
- Knowledge of online platforms (Facebook, Instagram, TikTok, Twitter, LinkedIn, etc)
- Analytical and multitasking skills
- Superb interpersonal and communication skills
- Interest in marketing and social media trends