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XTransfer Receives Malaysia Central Bank’s Conditional Approval for Key Payment Licences

Plans Regional Operational Hub and Supports Local SME Trade Settlements


KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 26 February 2026 – XTransfer, the World’s Leading B2B Cross-Border Trade Payment Platform, is pleased to announce that it has received conditional approval from Bank Negara Malaysia (BNM) for key payment licences, including issuing electronic money, as well as a Money Services Business Licence (Class A) covering remittance and currency exchange.

XTransfer receives Malaysia Central Bank’s conditional approval for key payment licences.
XTransfer receives Malaysia Central Bank’s conditional approval for key payment licences.

Upon completing the pre-issuance conditions and being permitted to launch, XTransfer plans to introduce digital payment services in Malaysia designed to support businesses, particularly small and medium-sized enterprises (SMEs) engaged in international trade. These services are intended to include streamlined onboarding, convenient funding options, efficient foreign exchange, and secure remittance and settlement experiences, with a focus on compliance, security, and operational reliability, helping Malaysian SMEs reduce friction in legitimate trade as they scale into regional and emerging-market corridors.

“Receiving conditional approval from Bank Negara Malaysia is an important milestone for XTransfer in the ASEAN region,” said Bill Deng, Founder and CEO of XTransfer. “We appreciate BNM’s guidance and oversight. We look forward to bringing Malaysian businesses compliant and efficient payment solutions that help trade move faster and more predictably, especially as intra-Asia and broader South–South trade routes continue to expand.

Malaysia is also central to XTransfer’s regional strategy, with a plan to establish Malaysia as its regional operational hub, serving as a strategic control centre within Southeast Asia, coordinating compliance, risk management, customer support, and global operations to ensure alignment with both local and Group-wide standards. “Malaysia gives us the talent, governance environment, and regional proximity to scaleacross the region,” Bill added.

Founded in 2017, XTransfer is dedicated to using technology to bridge large financial institutions and SMEs worldwide, providing secure, compliant, fast, convenient and low-cost cross-border trade payment and fund collection solutions. With more than 800,000 enterprise clients, XTransfer has become a global industry leader and continues to expand internationally to support trading companies worldwide.
Hashtag: #XTransfer #PaymentLicense #Malaysia #BankNegaraMalaysia #Crossborder #SMEs





The issuer is solely responsible for the content of this announcement.

Trip.com Partners with JR Companies to Offer Nationwide Shinkansen Tickets to International Travellers

– Selected routes now support QR code boarding –

SINGAPORE, Feb. 26, 2026 /PRNewswire/ — Trip.com, a global online travel service provider, has partnered with East Japan Railway Company, Central Japan Railway Company, West Japan Railway Company, and Kyushu Railway Company to launch the sale of Shinkansen tickets across Japan for international travellers.


In recent years, Japan has emerged as one of the most popular travel destinations in Asia, attracting growing interest from travellers around the world. Through its multilingual global platform, Trip.com enables international visitors to purchase Shinkansen tickets in advance in their preferred language, offering greater convenience when planning travel within Japan.


With this service, travellers can select their departure and arrival stations, travel date, train, and seat type—non-reserved, reserved, or Green Car—and purchase Shinkansen tickets online via Trip.com. Depending on the ticket type, passengers can either pass through ticket gates using a QR code or collect physical tickets from ticket vending machines at stations.

**The Tokaido Shinkansen, Sanyo Shinkansen, and Kyushu Shinkansen are available exclusively via QR code boarding.

By securing Shinkansen tickets online prior to departure, international travellers can reduce concerns related to on-site ticket purchases and language barriers, ensuring a smoother and more stress-free travel experience within Japan. Another key feature of the service is the ability to book Shinkansen tickets together with other travel products, such as flights and accommodation, all in one place.

Trip.com will continue to work closely with Japan’s major transportation providers to create a seamless travel environment, enabling travellers from around the world to explore destinations across Japan with greater ease and comfort.

Pulsar Opens Hong Kong Office to Serve Asia Maritime Satellite Internet Market


HONG KONG SAR – Media OutReach Newswire – 26 February 2026 – Pulsar International, a leading global provider of satellite internet communications, managed hybrid networking, cybersecurity, and crew welfare solutions, has opened its APAC headquarters in Hong Kong to better serve the Asia market. With more than 30 years of experience, Pulsar maintains a well-established global presence, already operating 20 offices across North America, Latin America, Europe, and the Middle East.

Pulsar's Network and Partners
Pulsar’s Network and Partners

This expansion into the Asia-Pacific market reflects Pulsar’s “Global Network, Local Offices” approach, delivering local expertise, faster response times, and dedication to solving regional network restrictions in Asia and Greater China. The new office will support maritime operators and commercial fleets across Hong Kong and Mainland China, Singapore, Malaysia, and India – key shipping hubs driving global trade throughout the APAC region.

Pulsar Asia delivers a true end-to-end maritime connectivity solution, managing everything from onboard equipment installation to high-speed satellite internet services through direct partnerships with leading satellite operators. As the only Tier 1 provider for all four major satellite networks, Pulsar can equip vessels with connectivity from Viasat/ Inmarsat, Iridium, Thuraya, and Globalstar, as well as Starlink, OneWeb, SES/Intelsat, and Space Norway.

Through its partnership with Inmarsat, Pulsar delivers NexusWave, a bonded multi-network architecture that streamlines hybrid connectivity, with automatic network failover and 100% high-speed global coverage. Powered by NexusWave, Pulsar enables real-time data exchange and voyage optimization to support maritime digitalization, decarbonization, and global green shipping goals.

Through a comprehensive suite of Pulsar’s managed IT and ship connectivity services, vessel operators gain full visibility, control and seamless management of onboard communications, enabling real-time network monitoring, optimized bandwidth management, and enhanced crew welfare.

With cyberattacks posing an increasing risk to vessel safety and maritime business operations, Pulsar embeds enterprise-grade cybersecurity across its entire network and all digital services to safeguard critical operational systems and crew networks.

Beyond the high seas, Pulsar Asia strengthens business continuity and disaster recovery communications for Hong Kong enterprises. With fully redundant satellite connectivity and hybrid failover networks, businesses can maintain mission-critical operations during network outages or cyber incidents. IoT connectivity and remote asset tracking, ensure safety, compliance, and operational reliability across ports, logistics hubs, and transport facilities.

“Entering the Asia Pacific market makes Pulsar truly global,” said Robert Sakker, President & CEO of Pulsar International. “With our Hong Kong office, we are delivering always-on connectivity to one of the world’s most dynamic maritime regions. Our customers across the APAC region can now benefit from local expertise backed by our global multi-orbit satellite network, ensuring resilient, secure, and high-performance communications at sea and onshore.”

Pulsar’s Hong Kong office is now open, with satellite connectivity experts available to assist with any enquiries, offering tailored guidance and solutions for your operational and technical maritime requirements.

Contact
Alice Cheung | Sales Director | +852 5162 6116 | Alice.Cheung@pulsarbeyond.com | Contact on WhatsApp

For more information about Pulsar, please visit www.pulsarbeyond.com and follow us on LinkedIn.
Hashtag: #SatelliteCommunication #LEO #IoT #6G


The issuer is solely responsible for the content of this announcement.

About Pulsar

Pulsar International (‘Pulsar’) is a leading provider of maritime and land-based satellite communications products and services. Pulsar offers voice, data, and IoT solutions to customers in the commercial maritime, agri-tech, enterprise, and government markets. Pulsar operates across the globe, with offices located in North America, Latin America, Europe, Middle East and Asia. Its global headquarters is in Hollywood, FL, USA.

Customer and Service Training Falls Behind as only 1 in 4 Companies Have Trained Their Workforce

  • Only a quarter (26%) of business leaders have sent employees for customer and service excellence training in the past two years, while about a quarter (27%) say they are not planning for any training investment in this area.
  • Even with over two-thirds (68%) of business leaders reporting confidence in their teams’ ability to deliver customer and service excellence, nearly one in five (17%) report low confidence, highlighting a gap between expectations and workforce readiness.
  • Business leaders identify proactive service that anticipates customer needs (44%) as the leading trend shaping customer and service excellence, followed by AI-enabled service delivery such as chatbots and virtual assistants (42%), and human-centric service design (38%).

SINGAPORE, Feb. 26, 2026 /PRNewswire/ — While customer expectations evolve across sectors, training adoption is low. Only about a quarter (26%) of business leaders have sent staff for relevant training in the past two years, while about one in four (27%) say they are not planning for any training investment in this area.

Organisational confidence reflects this readiness gap. Despite over two-thirds (68%) of business leaders expressing some confidence in their teams’ ability to deliver customer and service excellence, nearly one in five (17%) report low confidence (16% not very confident, 1% not confident at all) in their team’s current capabilities, indicating that expectations continue to outpace workforce readiness.


These are some of the key findings from NTUC LearningHub’s Industry Insights Report on Customer and Service Excellence, which surveyed a total of 200 business leaders to explore the current landscape of customer and service excellence across key sectors in Singapore.

Business leaders identify proactive service that anticipates customer needs (44%) as the leading trend shaping customer and service excellence, followed by Artificial Intelligence or AI-enabled service delivery (42%), and human-centric service design (38%). Furthermore, these strategic shifts are translating into measurable benefits, with business leaders citing improved customer loyalty and retention (54%), stronger brand differentiation and reputation (46%), and attracting new customers (44%) as top benefits of improving service excellence.

Additionally, technology is widely viewed as a key enhancer of customer and service excellence. Over nine in ten business leaders rate technology as important (29% very important, 63% quite important) in strengthening their service capabilities and only a minority (8%) view technology as having little to no importance. AI-powered chatbots and virtual concierges (38%) enhance responsiveness and availability, while self-service platforms (36%) improve convenience and allow customers to resolve issues independently.

Sustainability is also regarded as an important contributor to customer and service excellence, with more than four in five business leaders rating it as very important (22%) and quite important (64%). Businesses are embedding sustainability into service delivery through digital-first processes such as paperless billing (39%) and reinforcing operational and social responsibility through sustainable technology adoption (26%), waste reduction initiatives (24%) and community sustainability programmes (24%).

However, the report underscores that technology and sustainability initiatives alone are not sufficient to deliver service excellence, as workforce capabilities are critical in customer and service excellence. Business leaders have also identified key training areas that are essential for service employees today to deliver service excellence outcomes. Effective communication (56%) is the top training priority, followed by customer experience strategy and transformation (49%), service recovery and complaint handling (47%), emotional intelligence (43%), and personalising customer experience (38%).

Encouragingly, there is strong recognition of the value of formal skills validation. Nearly nine in ten (85%) business leaders consider industry-recognised certifications in customer and service excellence to be either very important or quite important for validating employee competencies.

Commenting on the report’s findings, Mr Tay Ee Learn, Assistant Chief Executive and Chief Sector Skills Officer, NTUC LearningHub, says, “Customer and service excellence today requires more than systems and technology. It depends heavily on the human capabilities, confidence and judgement of frontline and operational teams. While many organisations are investing in digital tools and sustainability initiatives, the findings show that workforce readiness has not kept pace. Without timely and structured investment in capability building, employees may struggle to deliver consistent, human-centred experiences, particularly in complex or high-value service situations. Building strong service capabilities through targeted training and industry-recognised certifications is therefore critical to strengthening employee confidence, improving service consistency, and ensuring that technology-enabled service models deliver meaningful outcomes for both customers and businesses.”

To download the Industry Insights Report on Customer and Service Excellence, please visit https://www.ntuclearninghub.com/media/research-reports/2026/customer-service-excellence. To find out more about the courses, training, and grants, please contact NTUC LearningHub at www.ntuclearninghub.com.

About NTUC LearningHub

NTUC LearningHub is the leading Continuing Education and Training provider in Singapore which aims to transform the lifelong employability of working people. Since our corporatisation in 2004, we have been working with employers and individual learners to provide learning solutions in areas such as Infocomm Technology, Generative AI & Cloud, Healthcare, Retail & Food Services, Employability & Literacy, Business Excellence, Workplace Safety & Health, Security, Human Resources & Coaching and Foreign Workers Training.

To date, NTUC LearningHub has helped over 34,000 organisations and achieved more than 3.2 million training places across more than 1,000 courses with a pool of about 1,000 certified trainers. As a Total Learning Solutions provider to organisations, we also forge partnerships to offer a wide range of relevant end-to-end training. Besides in-person training, we also offer instructor-led virtual live classes (VLCs) and asynchronous online learning. The NTUC LearningHub Learning eXperience Platform (LXP)—a one-stop online learning platform—offers timely, bite-sized and quality content for learners to upskill anytime and anywhere. Beyond learning, LXP also serves as a platform for jobs and skills development for both workers and companies.

For more information, visit www.ntuclearninghub.com.

Building an Intelligent Network for Terminal-Network-Service Collaboration and Business Success

BARCELONA, Spain, Feb. 26, 2026 /PRNewswire/ — We are now at a pivotal moment: the fusion of AI and communications is no longer the future, but the present.

This revolution, featuring AI, is fundamentally reshaping mobile communications ecosystems, from terminals and networks to the very services they deliver. As we advance toward future network, the core network must evolve into an intelligent hub and value creator for the future development of networks.

With this trend, Huawei proposes a new cloud core network vision: an intelligent system that unifies Service Intelligence and Network Intelligence. This framework is not an incremental upgrade. It is a strategic rebuild of core services like home broadband, voice, and data, allowing operators to leap forward in user experience and reinvent their business models.

Through NE embedded with AI capability, the core network supports efficient, stable operations while enabling precise service recognition and dynamic policy control. This foundational layer fuels advanced Service Intelligence at the upper layer, creating a responsive, intelligent ecosystem.

The outcome? A decisive shift from merely providing connectivity to delivering adaptive, predictive intelligence-as-a-service. With intelligence at the core, the communications network will evolve to be the strategic hub for future growth, transforming the communications network into an innovation platform that guarantees extraordinary digital experiences and accelerates AI-driven breakthroughs across industries.

The future is intelligent, and it is connected at the core.

We look forward to seeing you at MWC Barcelona 2026. Let’s explore the next frontier of networks, find new ways to add value, and build the blueprint for sustainable growth together.


Kenanga Group Launches Malaysia’s First Tokenised Money Market Funds

The launch marks a significant step in expanding Malaysian retail investor participation in financial products through blockchain technology


TOKYO, JAPAN – Media OutReach Newswire – 26 February 2026 – Kenanga Investment Bank Berhad (“Kenanga Group“), Malaysia’s leading independent investment bank and the Stellar Development Foundation (“Stellar”), a US-based non-profit organisation that supports the Stellar network, yesterday introduced Myrra, a dedicated token platform that leverages the Stellar blockchain to enable the tokenisation of real world-assets.

From left: Betty Sun-Lucas, Regional Director, APAC, Stellar Development Foundation; Jose Fernandez da Ponte, President, Chief Growth Officer, Stellar Development Foundation; Datuk Chay Wai Leong, Group Managing Director, Kenanga Investment Bank Berhad; Datuk Wira Ismitz Matthew De Alwis, Executive Director & Chief Executive Officer, Kenanga Investors Berhad; Ranjit Gill, Director, Head of Product & Market Development, Kenanga Investors Berhad
From left: Betty Sun-Lucas, Regional Director, APAC, Stellar Development Foundation; Jose Fernandez da Ponte, President, Chief Growth Officer, Stellar Development Foundation; Datuk Chay Wai Leong, Group Managing Director, Kenanga Investment Bank Berhad; Datuk Wira Ismitz Matthew De Alwis, Executive Director & Chief Executive Officer, Kenanga Investors Berhad; Ranjit Gill, Director, Head of Product & Market Development, Kenanga Investors Berhad

The inaugural deployment on the Myrra platform is the tokenisation of the Kenanga Money Market Fund (“KMMF“) and the Kenanga Islamic Money Market Fund (“KIMMF“) (collectively, the “Funds“) managed by Kenanga Investors Berhad (“Kenanga Investors“). The Funds represent the first tokenised unit trust funds to go live within the Malaysian market.

Through this initiative, investors can now transact blockchain-based digital representations of the Funds’ units through Myrra. Tokens are issued on a 1:1 basis, with each token representing a unit of either fund. This ensures the digital tokens function exactly like traditional fund units, while prioritising regulatory compliance, legal parity with existing unit holders, and operational integrity.

The reveal took place at the Blockchain Summit 2026, co-organised by Credit Saison and Pacific Meta as part of Japan Fintech Week.

By tokenising its Malaysian Ringgit money market funds using trusted Stellar blockchain infrastructure, Kenanga Group is bringing its money market products directly to a broader segment of Malaysian investors, enabling the purchase or selling of tokens directly on Myrra’s web portal.

“The launch of Malaysia’s first tokenised money market funds on the new Myrra platform represents a major step forward in our Group-wide commitment to driving digital innovation across the Malaysian capital markets,” said Datuk Chay Wai Leong, Group Managing Director of Kenanga Group. “By deploying on the Stellar network, we are able to contribute to the development of a digital public infrastructure that aligns with Malaysia’s vision of becoming a regional centre for blockchain-enabled finance.”

“The implementation of tokenisation is a strategic initiative to evolve our existing distribution and operational processes and capabilities through the operational efficiencies offered by Distributed Ledge Technology,” said Datuk Wira Ismitz Matthew De Alwis, Chief Executive Officer and Executive Director of Kenanga Investors. “We believe this will work towards driving investor participation without compromising regulatory standards and transparency.”

Operating for more than a decade, Stellar is one of the earliest blockchains designed specifically to support payments, asset issuance, and financial products in a compliance-forward and transparent manner. It hosts Franklin Templeton’s Benji token, a tokenised U.S. Treasury money market fund primarily used by institutional users for on-chain settlement and peer-to-peer transfers. Stellar also powers MoneyGram’s large-scale cash-to-crypto on/off-ramp across 170 countries using USDC and supports the United Nations High Commissioner for Refugees (“UNHCR“) in distributing USDC-based aid that refugees can redeem even without bank accounts.

“Tokenisation drives real-world utility and access when it is built on infrastructure that institutions and regulators trust,” said Jose Fernandez da Ponte, President and Chief Growth Officer at the Stellar Development Foundation. “Stellar was designed from the outset to support regulated financial products, increase access and provide the rails for enterprise-grade assets to move securely. This deployment by Kenanga Group is a prime example of how digital public infrastructure is scaling on Stellar making financial services more accessible, efficient, and inclusive for everyone across the globe.”

Myrra represents a milestone in addressing a tokenised asset opportunity in Malaysia, estimated at US$43 billion by 2030. It builds upon recent efforts by the Securities Commission Malaysia to advance tokenised capital market products within a framework that balances innovation with investor protection. By applying blockchain and Distributed Ledger Technology to familiar financial products, Kenanga Group is taking a pragmatic approach to financial innovation and inclusion while positioning Malaysian investors for a global transition toward faster settlement and enhanced transparency.

The KMMF aims to provide investors with a regular income stream while maintaining capital stability by investing entirely in money market instruments, debentures, and deposits. Meanwhile, the KIMMF offers similar benefits aligned with Shariah principle. Both Funds cater to investors who want stable, short-term returns with minimal volatility.

For more information about Myrra, please visit myrra.my.Hashtag: #KenangaGroup #Myrra #Tokenisation#BlockchainFinance #FinTech

The issuer is solely responsible for the content of this announcement.

Kenanga Investment Bank Berhad (197301002193 (15678-H))

Established for over 50 years, Kenanga Investment Bank Berhad (“Kenanga” or “The Group”) is a leading financial group in Malaysia, offering a wide range of services, including equity broking, investment banking, treasury, Islamic banking, listed derivatives, investment management, wealth management, structured lending, and trade financing. The Group’s digital innovations include the launch of KDi GO, a wealth-centric app, along with Kenanga Digital Investing, an A.I. robo-advisor, and game-changing products such as Rakuten Trade, Malaysia’s first fully digital stockbroking platform developed through a joint venture with Japan’s Rakuten Securities, Inc. This digital expansion also extends to the digital assets space through the Group’s investment in Kinetic DAX Sdn Bhd (formerly known as Tokenize Technology (M) Sdn Bhd).

Kenanga has garnered multiple industry accolades, including top honours at the Bursa Excellence Awards, Asia Asset Management’s Best of the Best Awards, and The Morningstar Awards, recognition for its sustainability leadership at The Edge Malaysia ESG Awards and the Euromoney Awards for Excellence, and further acknowledgements for its corporate governance and sustainability excellence at the National Corporate Governance and Sustainability Awards. As one of the highest scoring constituents of the FTSE4Good Bursa Malaysia Index and a Participant of the United Nations Global Compact, the Group continues to drive collaboration, innovation, and sustainability in the financial industry.


Disclaimer: The Replacement Master Prospectus (including all supplemental and ancillary documents thereto) and the Product Highlight Sheet (“PHS”), have been registered and/or lodged with the Securities Commission Malaysia (“SC”), who takes no responsibility for its contents and related advertisement or marketing materials, does not indicate that the SC has recommended or endorsed the product/service. The material has not been reviewed by the SC. Investors have the right to request for a copy of the RMP, PHS and other relevant product disclosure documents which are available at our office, at any authorised distributors and our corporate website before making investment decisions. If you are in doubt when considering the investment or any of the information provided, you are advised to consult a professional adviser. A Fund’s track record does not guarantee its future performance. Kenanga Investors Berhad is committed to prevent conflict of interest between its various businesses and activities and between its clients/director/shareholders and employees by having in place procedures and measures for identifying and properly managing any apparent, potential and perceived conflict of interest by making disclosures to Clients, where appropriate. Kenanga Investors Berhad 199501024358 (353563-P).

Generali Hong Kong Receives Multiple Accolades at the “10Life 5-Star Insurance Awards 2026”


HONG KONG SAR – Media OutReach Newswire – 26 February 2026 – Generali Hong Kong has once again earned multiple accolades at the “10Life 5-Star Insurance Awards 2026”. Seven products achieved the highest 5-Star rating across annuity, savings, critical illness, and whole life protection categories. These awards reflect Generali Hong Kong’s strong performance in product excellence and customer service and reaffirm the team’s continued pursuit of excellence and innovation.

Generali Hong Kong Receives Multiple Accolades at the “10Life 5-Star Insurance Awards 2026”.
Generali Hong Kong Receives Multiple Accolades at the “10Life 5-Star Insurance Awards 2026”.

The 5-Star award-winning products are:

  • 5-Star Critical Illness Insurance Award – Term Critical Illness (Coverage) Category
    • LionGuardian PlusOne
  • 5-Star Critical Illness Insurance Award – Term Critical Illness (Value) Category
    • LionGuardian Beyond
    • LionAlong
  • 5-Star Savings Insurance Award – Savings (Education) Category
    • LionAchiever Elite
  • 5-Star Savings Insurance Award – Savings (Education & Legacy) Category
    • LionTycoon Beyond 2
  • 5-Star QDAP Award –Stable Income Category
    • LionHarvest Prime Deferred Annuity
  • 5-Star Whole Life Protection Insurance Award – Whole Life Protection Category
    • LionPatron

Organized by 10Life, the leading insurance comparison platform in Hong Kong, the “10Life 5-Star Insurance Award 2026” is one of the most representative awards in the industry. Their actuaries rate insurance products based on factors that matter the most to the consumers. 10Life compares over 1,500 insurance products from over 50 insurers in the market with the top-rated products under each category awarded a 5-Star rating.
Hashtag: #GeneraliHongKong

The issuer is solely responsible for the content of this announcement.

GENERALI HONG KONG

In 1981, Assicurazioni Generali S.p.A. was first registered as an authorised insurer in Hong Kong, with the business extending into the life insurance sector in 2016 with Generali Life (Hong Kong) Limited. With a combination of local knowledge and Generali Group’s global expertise, we develop unique and innovative life insurance, general insurance, specialty insurance, and employee benefits solutions to meet the needs of our customers.

THE GENERALI GROUP

Generali is one of the largest integrated insurance and asset management groups worldwide. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 95.2 billion and € 863 billion AUM in 2024. With around 87,000 employees serving 71 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.

Huawei Cloud Core Network Ushers in a New Era of Experience Monetization

BARCELONA, Spain, Feb. 26, 2026 /PRNewswire/ — In 2025, 5G-A experience monetization took a big leap forward. Driven by both industry and technology, it has moved from concept implementation to large-scale commercial use. So far, we’ve served more than 45 million users in China. These efforts helped operators evolve from basic communication services to real experience monetization. Over the past year, we focused on three things: improving network capabilities, innovating business models, and building ecosystem collaboration. Working closely with GSMA Foundry and over 10 leading operators around the world, we have achieved initial success in incubating business cases and business exploration.

In terms of network capability, we brought intelligence into networks. So the packet core network can understand user experience in real time, and more accurately based on QoE instead of KPI. We have proposed “five capabilities” based on our practices in China. They are: experience definition, network assurance, product promotion, consumer perception and provisioning estimation. These capabilities can help operators realize closed-loop experience monetization.

In terms of business model, the business design concept has been gradually explored. That is, the experience privilege is primarily integrated into the main package and secondarily into add-on packages. For example, we added experience privilege to the diamond VIP and platinum VIP user packages. This increases the loyalty of high-end users and drives package upgrades. In addition, we launched add-ons for users in specific scenarios, such as traveling on high-speed railways or sitting in crowded stadiums. This helps operators meet on-demand needs and increase ARPU.

In terms of ecosystem collaboration, the mainstream terminals now support static MyLogo display. In 2025, we worked with partners like Huawei Device Company and China Mobile Group Device Company to evolve MyLogo from static to interactive. We have already completed pilots in Henan province and Zhejiang province. In the future, MyLogo will become an entry for experience monetization and intelligent marketing.

We will continue to introduce AI capabilities to the packet core network to improve network intelligence. We are also developing new solutions, like Media Relay and Mobile Home, to help operators unlock new value and business success.

Let’s meet at MWC Barcelona 2026 to work together and create a more intelligent network, and a future defined by experience.