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GIGABYTE Announces the Stealth Revolution Campaign Featuring Clean and Aesthetic PC Builders

TAIPEI, July 15, 2025 /PRNewswire/ — GIGABYTE, the world’s leading computer brand, officially launches the Stealth Revolution campaign, featuring the innovative design of clean PC building through its STEALTH ICE Series components. Centered around the concept of cableless and pure-white aesthetics, this campaign encourages creators to showcase their dream PC setup concept by using X870 AORUS STEALTH ICE motherboard and share their creativity with global PC builders.

GIGABYTE Announces the STEALTH Revolution Campaign Featuring Clean and Aesthetic PC Builders
GIGABYTE Announces the STEALTH Revolution Campaign Featuring Clean and Aesthetic PC Builders

First launched in 2022, GIGABYTE introduced Project STEALTH by adopting reverse-connectors on motherboards to get the ball rolling in the industry. To respond to the increasing demand for clean and pure-white PC builds, GIGABYTE continues to push the innovation boundaries with its reverse-connector design on the latest STEALTH ICE Series components. This Series streamlines cable management, offering users a faster and neater assembly and maintenance experience. With more spaces on the front side of the chassis, users can showcase custom cooling, RGB lighting, and stylish decoration on the builds.

The STEALTH ICE Series includes the X870 and B850 AORUS STEALTH ICE motherboards, the flagship AORUS GeForce RTX 5090 STEALTH ICE graphics card, and the GIGABYTE C500 PANORAMIC STEALTH ICE chassis, enabling a unified pure-white build with a 270-degree panoramic view. GIGABYTE has also partnered with over 10 renowned chassis manufacturers, including Cooler Master, InWin, LIAN LI and Thermaltake, offering more than 20 models for the most compatible and flexible solution in the market.

To share this innovative design in PC building, GIGABYTE invites PC enthusiasts to join the Stealth Revolution campaign and gives away an X870 AORUS STEALTH ICE motherboard for the selected participants. Creators can showcase their passions to build a clean and aesthetic PC with the motherboard and share the setup on social media. The public is also invited to vote for their favorite builds and have a chance to win epic prizes.

Whether you’re a veteran or a first-time PC builder, it is time to unleash your creativity with GIGABYTE STEALTH ICE Series components. Join the Stealth Revolution now and share your build with the world! For more information on the campaign, please visit GIGABYTE official website.

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Robertshaw Launches Upgraded 2025 Ranco® Commercial Refrigeration Line

ITASCA, Ill., July 15, 2025 /PRNewswire/ — Robertshaw, a global leader in the design and manufacture of industrial control products and systems, and a recognized technology leader in thermal and flow control solutions, has announced the launch of its 2025 Ranco® commercial refrigeration line. This upgraded line—featuring important new products and enhancements to existing ones—continues the legacy of innovation from the Ranco business, which was founded in 1913.

The 2025 Ranco® commercial refrigeration line showcases the brand’s most comprehensive and advanced product offering to date, positioning it as a reliable, one-stop source for high-performance refrigeration components. This expanded portfolio includes reversing valves, filter driers, pressure controls, pressure switches, temperature controls, sight glasses, and four essential products:

  • TXV Valves – Thermostatic expansion valves precisely regulate refrigerant flow into the evaporator coil, enhancing efficiency and ensuring consistent system performance.
  • Solenoid Valves – Engineered for superior refrigerant flow control, these valves deliver optimal performance in both commercial and industrial environments.
  • Ball Valves – Designed for leak-free, bi-directional flow, Ranco ball valves also feature an optional access port for streamlined system maintenance.
  • Vibration Absorber Hoses – These hoses effectively isolate and reduce system vibrations, decreasing noise, minimizing mechanical stress, and extending equipment lifespan.

Additionally, enhancements have been made to our newly released solutions to further optimize system performance—incorporating ultra-premium filter materials, advanced leak-proof sealing technologies, and more compact, space-efficient designs.

Ranco products are found in many of the world’s most popular brands, so those products can meet the most demanding pressure, temperature, and defrost control requirements. “We recently recognized Robertshaw’s 125th anniversary by celebrating ‘125 years of Innovation’,” says John Hewitt, CEO of Robertshaw. “We’re excited to continue our legacy of innovation with these exciting new Ranco products and features.”

To inquire about pricing and availability on the new Ranco 2025 commercial refrigeration line please visit robertshaw.com/commercial-refrigeration-solutions.

About Robertshaw and Ranco
Backed by a rich heritage of innovation spanning over 125 years, Robertshaw is a leading innovator in the flow control of gas, water and other fluids. It is headquartered in Itasca, Illinois and employs more than 5,500 employees in 12 countries. The Ranco business was founded in 1913 and has earned a strong global reputation for innovative heating, ventilation, refrigeration, and air conditioning controls. For more information, please visit www.robertshaw.com.

Media Contact:
Katie Kretschmar
Sr. Marketing Manager
M +1 847 284 0266 | O +1 630 260 3222
E: katie.kretschmar@robertshaw.com

 

EcoFlow Unveils OCEAN Pro — the Ultimate Whole-Home Energy System

OCEAN Pro sets a new standard for energy independence and intelligence in solar storage and whole-home power backup, designed to outperform incumbents like Tesla Powerwall

IRVINE, Calif., July 15, 2025 /PRNewswire/ — EcoFlow, a leading eco-friendly energy solutions company, ushered in a new era for U.S. home energy storage with today’s debut of OCEAN Pro, offering more power, convenience and intelligence for homeowners in a world of rising energy bills and increasingly unpredictable power grids.

OCEAN Pro delivers advanced technology and infinite backup power to combat these energy challenges and maximize rooftop solar investments. Its features and capabilities are unmatched by industry competitors while also offering a sleek design aesthetic to complement the interior of any home.

OCEAN Pro was developed with energy-stressed states like California, Texas and Florida in mind, where electric costs, extreme weather and aging infrastructure are driving demand for energy independence. Unlike conventional residential battery systems, OCEAN Pro is the first multi-source backup solution that automatically pulls energy from various sources — including solar panels, high-capacity batteries and even gasoline generators, if needed — to keep homes running smoothly through blackouts, storms and peak billing rate hours.

The system is EcoFlow’s most powerful and versatile home energy storage solution yet, giving homeowners more peace of mind and more control over their energy than ever. It builds on the proven success of the company’s PowerOcean series, the European counterpart, which has over 17,000 installations across Europe.

EcoFlow is now bringing this trusted performance and reliability to the U.S. market with OCEAN Pro, setting a new benchmark for home energy storage. OCEAN Pro delivers twice the solar capacity, double the backup power and 67 percent more peak power compared to industry standards, including Tesla’s Powerwall 3. It is more resilient against flooding and comes with a 15-year warranty — five years beyond industry standards.

“OCEAN Pro isn’t just backup power, it’s complete energy independence made simple,” said Jenny Zhang, President of North America Residential Energy Business at EcoFlow. “We’re excited to bring a powerful solution like OCEAN Pro to the U.S. market and give families a smarter, stronger and more reliable energy system built for the challenges they face today.”

EcoFlow launches OCEAN Pro, its first fully integrated, multi-source home energy system in the U.S. Designed with energy-challenged states like California, Texas, and Florida in mind, OCEAN Pro helps homeowners gain greater independence from the grid.
EcoFlow launches OCEAN Pro, its first fully integrated, multi-source home energy system in the U.S. Designed with energy-challenged states like California, Texas, and Florida in mind, OCEAN Pro helps homeowners gain greater independence from the grid.

When grid power fails, OCEAN Pro keeps appliances running and EVs powered. One battery provides 10kWh and the system is expandable up to 80kWh for those with larger energy needs. With 24kW of continuous output, OCEAN Pro can support 100% of home appliances simultaneously, including up to two 5-ton HVAC systems, EV chargers, pool pumps and refrigerators. If the grid goes down, OCEAN Pro switches to backup power in just 10ms, so users are never left without power.

Homeowners can save up to 118 percent on electricity bills with the EcoFlow app’s real-time energy monitoring and AI-driven forecasting that predicts weather, pricing and energy use. It seamlessly integrates with smart home devices — including thermostats, EV chargers, Apple Home, Google Nest and Alexa — so your energy system works in sync with your lifestyle.

OCEAN Pro is engineered to handle harsh conditions, from freezing winters to scorching summers, with its TriShield Protection System, which includes fire prevention module, flood resistance up to 2.6 feet and IP67-rated waterproofing. It meets the highest industry standards and is the first in its class to pass the critical UL 9540B safety certification for energy storage systems.

OCEAN Pro can also operate in grid-tied mode across all markets, allowing homeowners to sell excess energy back to the grid once the battery is fully charged. These benefits are further enhanced through participation in EcoFlow’s Virtual Power Plant (VPP) network, which intelligently manages energy return based on real-time grid conditions and electricity prices. By discharging power during peak pricing or times of grid demand, the system can optimize battery use and lets users earn additional income even when solar generation is limited. As VPP coverage continues to expand across additional U.S. markets, more homeowners can take advantage of these advanced capabilities.

Designed to look as good as it performs, OCEAN Pro is available in three premium finishes, including aluminum for a modern look, luxurious walnut wood for classic elegance or lightweight carbon fiber for a sleek, high-performance finish. 

OCEAN Pro isn’t just a product — it’s a full solution backed by personalized service. Each installation includes a free one-on-one energy consultation, app-based progress tracking and local support to ensure a seamless experience. Nearly 100 installation partners have signed on ahead of launch — a strong testament to the industry’s confidence in EcoFlow’s innovation and brand trust.

“As installers, what we value most is reliability — both in the product and the people behind it. EcoFlow has proven to be a true partner: responsive, solution-driven and deeply committed to execution,” said Daniel Gawrych, CEO of Lunex Power, EcoFlow’s official installation partner for OCEAN Pro in Florida. “Their system is not only powerful and seamlessly integratable, but also designed for the real world. It’s exciting to see a company that doesn’t just talk but actually delivers.”

Availability

Pre-orders start on July 15. Users can register on EcoFlow’s official website to learn more and place their order through an authorized EcoFlow installation partner.

About EcoFlow:

EcoFlow is a leading provider of eco-friendly energy solutions, committed to powering a new world. Since its founding in 2017, EcoFlow has aimed to be the FIRST in power solutions — Flexible, Innovative, Reliable, Simple, and Thorough — for individuals and families, whether at home, outdoors or on the go. With a smart manufacturing center in China, and headquarters in the USA, Germany and Japan, EcoFlow has empowered over 5 million users in 140 markets worldwide. For more information, visit https://www.ecoflow.com/us.

 

NYSE Content Advisory: Pre-Market update + Earnings and inflation data arrive

NEW YORK, July 15, 2025 /PRNewswire/ — The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today’s NYSE Pre-market update for market insights before trading begins. 

 

NYSE Content Advisory: Pre-Market update + Earnings and inflation data arrive

Caroline Woods delivers the pre-market update on July 15th

  • Stocks are pointing to a higher open Tuesday morning, led by Nvidia after the chip company said it will resume H20 AI chip sales to China “soon.”
  • Financial stocks are also in focus as bank earnings season kicks off with NYSE-listed banking giants like J.P Morgan Chase, Wells Fargo, and Citigroup. NYSE-listed Blackrock is also set to report earnings.
  • Wall Street will gain more insight into the current state of inflation and the impact President Trump’s tariffs are having on the U.S. economy as the Bureau of Labor Statistics will release its June Consumer Price Index.

Opening Bell
Colony Bankcorp (NYSE: CBAN) celebrates its 50th anniversary and listing transfer

Closing Bell
TransUnion (NYSE: TRU) celebrates a decade on the NYSE

Click here to download the NYSE TV App

 

Video – https://mma.prnasia.com/media2/2731507/NYSE_July_15_Market_Update.mp4

 

MH Markets Attends Waton Financial’s NASDAQ Bell-Ringing Ceremony, Officially Announces IPO Schedule.

NEW YORK, July 15, 2025 /PRNewswire/ — On July 7, 2025, MH Markets, a global leader in trading services, made a notable appearance at its Asian strategic partner Waton Financial’s NASDAQ bell-ringing ceremony in New York, where it officially announced its own IPO plan, marking a significant step toward capital market expansion.

The ceremony followed Waton Financial’s (WTF.US) highly successful NASDAQ debut on April 1, 2025, during which its stock price surged 400% on the first trading day. MH Markets CEO Chokri attended the event, joining global investors in celebrating this milestone while revealing MH Markets’ preparations for a NASDAQ listing.

Fintech Collaboration Enhances Global Trading Experience

The partnership between MH Markets and Waton Financial has been recognized as a benchmark in fintech innovation. “Waton Financial is a cornerstone of our Asia strategy, and our technological integration has yielded remarkable results,” stated Chokri. Leveraging Waton’s strategic collaboration with Amazon Web Services (AWS), MH Markets has achieved breakthroughs in efficiency and stability with its proprietary order management system, delivering faster, more precise, and reliable trading services to clients worldwide. This technological edge is expected to be a key competitive advantage in MH Markets’ upcoming IPO.

Additionally, Waton Financial’s AI-IRO platform has significantly improved investor relations efficiency while strengthening corporate brand value. MH Markets plans to adopt similar best practices to optimize its own investor relations framework, laying a solid foundation for its IPO.

Strategic Expansion: MH Securities and MH Trader Drive Global Growth

In preparation for its listing, MH Markets is accelerating its global strategy with the upcoming launch of its securities division, MH Securities, and flagship trading platform, MH Trader. These initiatives will enhance the company’s market competitiveness across three core areas:

Investment Banking: Expert teams provide tailored financing solutions, in-depth market analysis, and end-to-end IPO services;

Brokerage Services: A cutting-edge, multi-asset trading platform combining efficiency and security;

Fintech Innovation: Continued R&D investment to transform financial services through technology.

The Road to NASDAQ: MH Markets Embarks on IPO Journey

Inspired by Waton Financial’s successful listing, MH Markets has officially initiated its NASDAQ IPO process. The company aims to leverage this milestone to expand its global footprint, strengthen technological capabilities, and optimize corporate governance, delivering greater value to investors worldwide.

With capital market support, MH Markets is poised to accelerate its vision of becoming a top-tier global financial services provider, creating shared success with its investors.

Interview Script

Reporter: Mr. Houimli, it’s a pleasure to have you here today. As CEO of MH Markets, could you give us an overview of your company?

Chokri: Thank you for having me. MH Markets is a renowned multinational trading firm headquartered in Dubai. With exceptional expertise and premium services, we’ve established a significant presence in global financial markets. Our core business includes CFD trading, offering diversified financial products and precise market analysis to investors worldwide. We’re also expanding into securities – our upcoming MH Securities division will serve as a new growth engine, providing comprehensive services including brokerage, investment advisory, and corporate financing. Our vision is to build a full-service international financial platform that helps clients achieve steady wealth growth.

Reporter: What’s your perspective on Waton Financial’s recent Nasdaq listing?

Chokri: Waton’s successful Nasdaq debut marks not only a major milestone in its development but also represents a new elevation in global market positioning. This listing will significantly enhance Waton’s brand equity and international influence, providing substantial capital support for its global expansion. As MH Markets’ key strategic partner in Asia, we extend our heartfelt congratulations on this achievement.

Reporter: How has this partnership benefited MH Markets specifically?

Chokri: The listing has created multiple values for our ecosystem. Notably, Waton’s strategic collaboration with AWS has provided us with robust infrastructure support for fintech development. This technical partnership has directly contributed to system upgrades and process optimization in critical areas like order management and trade execution.

Reporter: Could you elaborate on how these technical enhancements improve your competitive edge?

Chokri: Take our order management system as an example. With Waton’s support, it now achieves millisecond-level execution with over 99.9% accuracy, dramatically improving trading efficiency and client satisfaction. Additionally, Waton’s AI-IRO platform demonstrates outstanding performance in investor relations management, perfectly aligning with MH Markets’ “technology-driven finance” philosophy. We believe AI will play an increasingly vital role in future financial services.

Reporter: How would you evaluate the U.S. capital markets?

Chokri: The U.S. capital markets, particularly Nasdaq, represent the world’s most dynamic and influential financial platform. It aggregates top-tier listed companies and institutional investors, featuring a mature regulatory framework, abundant liquidity, and diversified investor base. For fintech firms like us, Nasdaq symbolizes the highest standard of market recognition.

Reporter: With your partner now listed, does MH Markets have similar plans?

Chokri: Absolutely. We’ve incorporated a Nasdaq listing into our strategic road-map, We plan to go public in 2026.We chose Nasdaq because we highly value its professionalism and global influence – this will be a pivotal opportunity for our international growth.

Reporter: What’s the current status of your IPO preparations?

Chokri: We’ve established a dedicated IPO task force comprising senior experts from investment banks, law firms, and accounting firms. Concurrently, we’re optimizing corporate governance and strengthening internal controls to meet Nasdaq’s stringent requirements. Given MH Markets’ market position and growth potential, we’re confident in achieving this goal as planned.

Reporter: What does this listing mean for MH Markets?

Chokri: This will be a transformative milestone. Beyond elevating our global brand recognition, it provides access to worldwide capital markets. We believe the resources gained will accelerate our technological innovation and market expansion, creating greater value for all stakeholders.

Reporter: Thank you for your time, and best wishes for your listing!

Chokri: Thank you! We look forward to sharing our growth story with global investors.

Siemens, i-charging, ABB E-mobility, and Kempower Take Top Spots in ABI Research’s Commercial EV Charging Solution Vendor Competitive Ranking

NEW YORK, July 15, 2025 /PRNewswire/ — Driven by a global trend of ongoing electrification and squeezed grid capacity, in both passenger vehicles and commercial vehicles, the commercial Electric Vehicle (EV) charging market is being pushed toward scalable, energy-efficient solutions with capable and convenient maintenance to ensure high uptime. The new competitive ranking by global technology intelligence firm ABI Research assesses nine commercial EV charging vendors, analyzed through various criteria including scalability, charging technology, and support services.

Market Leaders: Siemens, i-charging, ABB E-mobility, Kempower
Mainstream: Alpitronic, Power Electronics, Schneider Electric
Followers: Eaton, BorgWarner

The assessment focused on nine criteria across two major segments: innovation and implementation. The innovation criteria analyzed charger size, power, and efficiency, as well as scalability/flexibility of charger solutions, along with the accompanying software offering. The implementation criteria examined each vendor’s commitment to the commercial EV market, support services, commercial success in the market, and the breadth of solutions and services offered with chargers.

Siemens led the commercial EV market with a complete suite across both the Alternating Current (AC) and Direct Current (DC) segments, using both its own developed technologies and that of its acquisition, Heliox, to adapt to the growing eTruck and eBus segments of the market. Siemens has deployed more than 100,000 chargers across 60 countries, with a strong presence across Europe, North America, India, Australia, and select countries in South America. i-charging follows with its focus on high-power DC charging solutions, with an adept technology offering that includes a Megawatt Charging System (MCS) solution rated up to 1.5 Megawatts (MW), and well-positioned support services that enable high uptime and convenient maintenance of chargers. ABB E-mobility stands out with a complete portfolio that accommodates several charging segments, most recently with its new addition of the MCS1200 solution for truck charging, delivering 1.2 MW of continuous power at 1,500 Amps (A). Kempower completes the leader category with a market-leading dynamic load management solution, as well as impressive high-power DC chargers, including MCS solutions.

Alpitronic is a high performer among the mainstream category, excelling in scalability through the use of its Power-Stack technology that easily scales up charging power without requiring new chargers in the ground. Power Electronics follows with an impressive offering across AC and DC segments, including an MCS solution rated at a power rating of 1.44 MW, one of the highest in the market. Schneider Electric, which is in the earlier phases of its expansion into high-power DC charging compared to some other vendors assessed, rounds out the mainstream category. It shines with an impressive software offering, fueled by notable acquisitions and partnerships such as its 2022 acquisition of EV Connect (an open charging platform provider), or its partnership with Mobility House Solutions, which includes its energy management platform.

Despite follower status, Eaton and BorgWarner both have notable strengths and growth opportunities in the commercial EV charging market. Eaton is also in an earlier stage of its portfolio expansion into higher-power DC charging, which limits its reach into commercial vehicle segments like truck charging, but it shines in the minimization of charger footprints, notably at the 150 Kilowatt (kW) level. This is a key factor for charging sites that often have limited space capacities for charging. BorgWarner has notable partnerships in China, such as Windrose Technology trucks’ MCS trials in China for Goodman Group properties, which use a BorgWarner 960 kW liquid-cooled high-power charger.

The commercial EV charging market must continue to evolve to accommodate a changing technology landscape with MCS charging, an uncertain regulatory landscape with changing electrification targets and mandates across several global markets, and an uncertain geopolitical landscape that can increase costs and complicate supply chains for several stakeholders. This competitive ranking recognizes the leading vendors pushing the boundaries of commercial EV charging and helping partners tackle grid capacity constraints, space constraints, and other operational/technological barriers to electrification.

About ABI Research

ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.

Contact Info:

Global 
Jason Scheer
Tel: +1.516.624.2558
pr@abiresearch.com  

 

Ascenda Launches Strategic Partnership with Preferred Travel Group

Preferred Travel Group’s I Prefer Hotel Rewards program joins Ascenda’s global points transfer network to unlock new opportunities for financial service partners 

NEW YORK , July 15, 2025 /PRNewswire/ — Ascenda, the loyalty ecosystem that powers growth for the world’s leading brands, today announced a strategic partnership with Preferred Travel Group, the parent company of I Prefer Hotel Rewards.

Through this collaboration, financial institutions within Ascenda’s global network can now offer their customers the ability to convert bank loyalty points directly into I Prefer points, giving access to exclusive hotel stays, upgrades, and member benefits at 650+ exceptional independent hotels worldwide.

The addition of I Prefer Hotel Rewards enhances Ascenda’s global rewards content network with a premium hospitality brand, enabling financial partners to deliver more aspirational travel experiences. With access to uniquely curated properties in both urban and resort destinations, this partnership offers meaningful value to discerning customers seeking more personalized and enriched travel rewards. 

“As upmarket customers seek more distinctive experiences, Preferred Travel Group is a partner that brings differentiated value to both consumers and financial institutions,” said Paul Smitton, President of International and Partnerships. “We’re excited to enable the transfer of bank partner rewards currencies to I Prefer points.”

“Our partnership with Ascenda opens up meaningful opportunities to expand the reach of our I Prefer Hotel Rewards loyalty program and broaden our points exchange ecosystem globally,” said Lori Strasberg, Senior Vice President of Marketing for Preferred Travel Group. “Through this relationship, both existing I Prefer members and customers of Ascenda’s vast financial partner network will be able to access redemptions faster, driving increased engagement with Preferred’s global portfolio of distinctive luxury hotels, resorts and residences.”

About I Prefer Hotel Rewards

Operated by Preferred Travel Group, I Prefer Hotel Rewards is the world’s largest loyalty program for independent hotels, with more than five million members enrolled globally. The program provides members with points, tier-based status, and special perks at a global portfolio of distinctive properties across 80 countries.

About Ascenda
Ascenda delivers loyalty-as-a-service for financial institutions and merchants globally, unlocking superior ROI across customer acquisition, engagement, and retention. With over a decade of proven results, an unrivaled roster of top-tier global clients, and enterprise-grade technology, Ascenda is trusted by leading brands to deliver growth outcomes, eliminate complexity, and create extraordinary customer experiences. For more information, please visit ascenda.com

Ascenda Launches Strategic Partnership with Preferred Travel Group

Preferred Travel Group’s I Prefer Hotel Rewards program joins Ascenda’s global points transfer network to unlock new opportunities for financial service partners 

NEW YORK , July 15, 2025 /PRNewswire/ — Ascenda, the loyalty ecosystem that powers growth for the world’s leading brands, today announced a strategic partnership with Preferred Travel Group, the parent company of I Prefer Hotel Rewards.

Through this collaboration, financial institutions within Ascenda’s global network can now offer their customers the ability to convert bank loyalty points directly into I Prefer points, giving access to exclusive hotel stays, upgrades, and member benefits at 650+ exceptional independent hotels worldwide.

The addition of I Prefer Hotel Rewards enhances Ascenda’s global rewards content network with a premium hospitality brand, enabling financial partners to deliver more aspirational travel experiences. With access to uniquely curated properties in both urban and resort destinations, this partnership offers meaningful value to discerning customers seeking more personalized and enriched travel rewards. 

“As upmarket customers seek more distinctive experiences, Preferred Travel Group is a partner that brings differentiated value to both consumers and financial institutions,” said Paul Smitton, President of International and Partnerships. “We’re excited to enable the transfer of bank partner rewards currencies to I Prefer points.”

“Our partnership with Ascenda opens up meaningful opportunities to expand the reach of our I Prefer Hotel Rewards loyalty program and broaden our points exchange ecosystem globally,” said Lori Strasberg, Senior Vice President of Marketing for Preferred Travel Group. “Through this relationship, both existing I Prefer members and customers of Ascenda’s vast financial partner network will be able to access redemptions faster, driving increased engagement with Preferred’s global portfolio of distinctive luxury hotels, resorts and residences.”

About I Prefer Hotel Rewards

Operated by Preferred Travel Group, I Prefer Hotel Rewards is the world’s largest loyalty program for independent hotels, with more than five million members enrolled globally. The program provides members with points, tier-based status, and special perks at a global portfolio of distinctive properties across 80 countries.

About Ascenda
Ascenda delivers loyalty-as-a-service for financial institutions and merchants globally, unlocking superior ROI across customer acquisition, engagement, and retention. With over a decade of proven results, an unrivaled roster of top-tier global clients, and enterprise-grade technology, Ascenda is trusted by leading brands to deliver growth outcomes, eliminate complexity, and create extraordinary customer experiences. For more information, please visit ascenda.com

Logo – https://laotiantimes.com/wp-content/uploads/2025/07/ascenda_blue_logo-1.jpg