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TECNO Unveils CAMON 50 Series and Tonino Lamborghini Collaboration at MWC 2026

BARCELONA, Spain, March 4, 2026 /PRNewswire/ — TECNO, the innovative AI-driven technology brand, today hosted the TECNO AI Ecosystem Products launch event at MWC 2026, unveiling a series of announcements that advance its “Pioneering the Connection of Intelligence” vision.

The event marked the global launch of the all-new CAMON 50 Series, TECNO’s latest flagship imaging lineup, featuring advanced AI capabilities and exceptional imaging performance. TECNO also unveiled a landmark partnership with Tonino Lamborghini, highlighting a new chapter in premium design collaboration with technology. TECNO CMO Laury Bai, and Global Product Launch Officer Olivier Mas, joined on stage with Frédéric Guichard, CEO of DXOMARK, and Ginevra Lamborghini, Vice President of Tonino Lamborghini S.p.A., collectively announcing coordinated upgrades across imaging technology, industrial design, and the AI ecosystem experience.

“Consumers now want their AI to reflect their individuality, be readily available and deliver true value in practical daily life scenarios. This is part of the reason why TECNO has been committed to building “Practical AI for All”, said TECNO CMO Laury Bai. “Under this vision, we are crafting devices with practical AI functions, enhancing AI ecosystem, and delivering an intuitive, premium experience.”

A New Imaging Benchmark: CAMON 50 Series Debuts with Enhanced AI Capabilities

The newly launched TECNO CAMON 50 Series is a high-performance imaging flagship that integrates professional-grade hardware with dedicated AI processing, delivering a seamless, intelligent lifestyle experience.

Olivier Mas, TECNO Global Product Launch Officer
Olivier Mas, TECNO Global Product Launch Officer

Driven by TECNO’s “Practical AI for All” philosophy, the CAMON 50 Series integrates AI deeply into the photography experience. Powered by the AI RAW 2.0 imaging engine, the industry-first AI Auto Zoom creates perfect framing by intelligently tracking subjects, while Super-Zoom FlashSnap captures high-speed action with precision, even at a distance.

Additionally, the entire series is equipped with a professional imaging system, featuring the 50MP SONY LYTIA 700C Ultra Night Camera as its primary sensor. The Ultra 5G and Pro models elevate the imaging experience with a 50MP 3X Telephoto lens supporting up to AI 60X SuperZoom.

CAMON 50 KV
CAMON 50 KV

The professional imaging system and humanistic experience of inclusive skin tones of CAMON 50 Series have also been recognized by international professional evaluation institutions. Frédéric Guichard, CEO of DXOMARK, stated:  “With the upcoming CAMON 50 Ultra 5G, TECNO’s proprietary Universal Tone technology confirms a bright and engaging image style that closely matches how users naturally see the scene. Combined, these strengths will make the CAMON 50 Ultra 5G stand out as a compelling choice for accurate and inclusive skin tone rendering under $600.”

Frédéric Guichard, CEO of DXOMARK
Frédéric Guichard, CEO of DXOMARK

Beyond imaging, the series offers a suite of creative and productivity tools, including AI Art Gallery, AI Image-to-Video Generator, One-Tap FlashMemo, alongside the upgraded Ella voice assistant. The CAMON 50 Ultra 5G delivers reliable performance powered by the MediaTek Dimensity 7400 Ultimate chip, paired with long-lasting durability supported by a battery up to 6500mAh (varies by market) and highest-level dust and water resistance.

Together, intelligent image innovation, AI abilities, and dependable durability make CAMON 50 Series a perfect choice for modern lifestyles.

The TECNO Tonino Lamborghini Partnership: Italian Aesthetics Meet Advanced Technological Innovation

Marking a bold expansion into luxury lifestyle tech, TECNO officially announced a landmark international collaboration with the iconic Italian brand, Tonino Lamborghini. Built on a shared belief in innovation, performance, and modern lifestyle expression, the partnership reflects a mutual ambition to redefine how technology and aesthetics combine into a thrilling experience.

Ginevra Lamborghini, Vice President of Tonino Lamborghini S.p.A., shared, “Tonino Lamborghini and TECNO worked on a distinctive design language, materials and tactile perception, a balance between power and elegance and a product experience that reflects personality. When heritage and innovation meet with intention, we do not simply launch a product range but shape a new expression of lifestyle and experiences.”

TECNO CMO Laury Bai with Ginevra Lamborghini, Vice President of Tonino Lamborghini S.p.A.
TECNO CMO Laury Bai with Ginevra Lamborghini, Vice President of Tonino Lamborghini S.p.A.

First presented in the co-created line-up was Tonino Lamborghini TECNO TAURUS (MEGA MINI G1 Pro). Powerful, compact and silently cool, the device features a sleek, all-metal body that carries the legacy as the world’s smallest water-cooling gaming mini PC and iconic Tonino Lamborghini design. The device is powered by an Intel® Core™ i9-13900HK processor and NVIDIA® GeForce RTX™ 5060 8GB GDDR7 graphics card with AI TOPS at 614.

TECNO Tonino Lamborghini KV
TECNO Tonino Lamborghini KV

Also presented at the show was POVA Metal Tonino Lamborghini Limited Edition, a Snapdragon®-powered, world’s first all-metal unibody 5G phone that featured uninterrupted curves, Rear Dot Matrix lighting and a pulse light.

TECNO also displays a full concept AIoT Ecosystem, which will include laptops, tablets and wearables. Inspired by the iconic aesthetics and unified design language of Tonino Lamborghini, these products signal a broadening, cross-category partnership set to bring more excitement ahead.

By further strengthening its leadership in mobile imaging, forging a prestigious partnership, and continuously advancing its AI capabilities, TECNO reaffirms its brand spirit of “Stop at Nothing”, demonstrating a relentless pursuit that spans from a future-ready strategy to cutting-edge products.  Standing at the forefront of intelligent innovation, TECNO is transforming AI-powered technology into real-world impact, empowering consumers worldwide to experience a more intelligent yet accessible future.

 

 

 

GIGABYTE Collaborates with Capcom on Resident Evil™ Requiem-Inspired Custom PC Experience

LOS ANGELES, March 4, 2026 /PRNewswire/ — GIGABYTE, the world’s leading computer company, today announced a new collaboration with Capcom to celebrate the upcoming release of Resident Evil™ Requiem, the ninth mainline entry in the iconic Resident Evil™ survival horror series launching on February 27, 2026. As part of this partnership, GIGABYTE is introducing a limited-time custom PC setup giveaway inspired by the game, alongside an exclusive monitor game bundle designed to bring players closer to the experience.

GIGABYTE Collaborates with Capcom on Resident Evil™ Requiem-Inspired Custom PC Experience
GIGABYTE Collaborates with Capcom on Resident Evil™ Requiem-Inspired Custom PC Experience

Headlining the collaboration is the “Umbrella Corporation – LEVEL 3 ACCESS” Custom Rig Giveaway, a one-of-a-kind, fully built desktop featuring Z890M AORUS ELITE WIFI7 ICE motherboard and GeForce RTX 5080 AERO OC SFF graphics card. Drawing inspiration from the visual identity and atmosphere of Resident Evil Requiem, the custom rig features a themed GIGABYTE C102 GLASS ICE chassis design and paired with a custom GIGABYTE MO27Q28G gaming monitor to complete the setup. Built as a centerpiece of the collaboration, the custom rig brings the visual tone and intensity of Resident Evil Requiem into a premium PC setup designed for play, display, and immersion.

The giveaway will run for a limited time from March 2, 2026, to March 31, 2026, via the official campaign website, where fans can enter for a chance to win the custom rig without requiring a purchase. The experience is designed to invite players and PC enthusiasts alike to engage with the collaboration while highlighting GIGABYTE’s premium hardware craftsmanship and attention to detail.

In addition to the custom rig giveaway, GIGABYTE will also offer a Resident Evil Requiem game bundle with select GIGABYTE gaming monitors, including AORUS FO27Q2, AORUS FV43U, AORUS CO49DQ, MO27Q28G, MO27Q28GR, MO27Q2A, MO27U2, MO32U, M27Q, M27Q2, M27Q3, M27UP, M28U, GS27QA, GS32QCA, and S55U, from February 20, 2026, to March 31, 2026. Customers who purchase eligible models can redeem a digital game code through GIGABYTE’s official redemption platform, adding even more value to their display upgrade.

The featured monitor MO27Q28G, featuring the 4th Gen WOLED panel at 280Hz refresh rate and 0.03 ms response time, is one of the perfect monitors to experience the spine-chilling terror and death-defying action of Resident Evil Requiem. This bundle complements the giveaway by allowing more players to experience the game while enjoying GIGABYTE’s high-performance gaming monitor lineup.

More details on the giveaway entry period, eligible monitor models, and redemption instructions are available through GIGABYTE’s official campaign website. 

Budget Direct Footy Charity Championship – Launched With Big Wins for Charities and Major Cash Prizes for Footy Fans!

The Budget Direct Footy Charity Championship celebrates Team Rivalries and Footy Fan fervour, to deliver positive community impact and big wins for some lucky rugby league fans!

BRISBANE, Australia, March 4, 2026 /PRNewswire/ — Leveraging its proud sponsorship of three major rugby league teams, including The Dolphins, Melbourne Storm, and the South Sydney Rabbitohs, Budget Direct has created a unique competition based on the head-to-head clashes between these teams throughout the regular season. This championship will see the teams battle it out, not just for points, but to win significant donations from Budget Direct to the charities nominated by the teams.

Budget Direct Footy Charity Championship
Budget Direct Footy Charity Championship

The initiative will see Budget Direct inject a total of $205,000 into vital community charities, while also giving three lucky footy fans the chance to win big for themselves and a cause close to their hearts.

The Team Competition: Playing for their Causes

Throughout the season, every clash between the Dolphins, Storm, and Rabbitohs will directly translate into tangible support for community organisations. At the end of the regular season, Budget Direct will award major donations to the clubs’ nominated charities based on the final standings:

  • 1st Place: $100,000 donation.
  • 2nd Place: $50,000 donation.
  • 3rd Place: $25,000 donation.

The clubs have selected to play for the following deserving community organisations:

The Fan Competition: Win $10K Cash and Give $10K to Charity

Beyond the action on the field, the Budget Direct Footy Charity Championship ensures that fans are also part of the victory and community impact. Supporters can join the excitement by signing up on the official Budget Direct competition webpage and aligning with a team playing in the championship.

At the end of the championship, three lucky fans, one aligned with each team, will be randomly drawn to win a fantastic win-win prize package:

  • $10,000 in cash for the fan to keep.
  • $10,000 donated by Budget Direct to the winner’s nominated registered charity.

A True Win-Win for the Community

Jonathan Kerr, Chief Growth Officer, Budget Direct, highlights the spirit of the initiative. “We wanted to create a unique competition that celebrates the passion of footy fans while making a real difference in the community,” said Kerr.

“By the end of this championship, Budget Direct will have donated $205,000 to incredible charities and given away $30,000 in cash to fans. It’s a true win-win that turns every tackle and try into something much bigger than the game itself,” added Kerr.

How to enter

Fans can follow the competition and enter to win at: www.budgetdirect.com.au/footy 

Competition Terms & Conditions
The terms and conditions of the consumer competition can be found here: www.budgetdirect.com.au/terms-conditions/footy-charity-championship.html

TECNO CAMON 50 Series: Redefining Professional Imaging Through the Power of Practical AI

The new imaging flagship series fuses advanced hardware with visionary TECNO AI to empower artistic creation, streamline daily life, and safeguard the digital experience.

BARCELONA, Spain, March 4, 2026 /PRNewswire/ — AI-driven innovative technology brand TECNO today took the stage at MWC 2026 to unveil the CAMON 50 Series. Featuring the CAMON 50 Ultra 5G, CAMON 50 Pro, and CAMON 50, the lineup represents a bold evolution in mobile technology—seamlessly merging professional-grade hardware with intuitive, integrated AI.


A Professional Imaging System, Re-imagined with AI

The CAMON 50 Ultra 5G is a powerhouse built for visionaries. At its core lies a segment-leading 50MP Sony LYTIA 700C Ultra Night Camera, engineered to achieve exceptional clarity even in the most challenging low-light environments. Complementing this is a dedicated 50MP 3X Telephoto Camera (available on Ultra 5G and Pro models) that brings the iconic 70mm portrait focal length to your fingertips. Whether capturing intimate, flattering close-ups or seizing crisp action from across a stadium with its AI 60X SuperZoom, this flagship system ensures every perspective is rendered with professional-grade precision.


Beyond the lens, the AI RAW 2.0 imaging engine acts as the brain of the CAMON 50 Ultra 5G system, mastering complex light and detail to deliver surgical accuracy and crystalline clarity. The experience is further elevated by Super-Zoom FlashSnap, a breakthrough that seamlessly merges high-speed action capture with powerful telephoto capabilities, allowing users to freeze split-second emotions with perfect precision even from a distance. To perfect the creative process, the industry-first AI Auto Zoom serves as an on-the-go editor, intelligently detecting subjects and cropping for optimal composition into a gallery-ready masterpiece.


Underscoring its exceptional imaging capabilities, the CAMON 50 Ultra 5G achieved an impressive DXOMARK overall camera score of 146—the highest for smartphones under $600—along with a stellar portrait score of 142, ranking among the top in its price segment. “With the upcoming CAMON 50 Ultra 5G, TECNO’s proprietary Universal Tone technology confirms a bright and engaging image style that closely matches how users naturally see the scene. Combined, these strengths will make the CAMON 50 Ultra 5G stand out as a compelling choice for accurate and inclusive skin tone rendering under $600,” commented Frédérique Guichard, CEO of DXOMARK.

Everyday AI: A Creative and Efficient Partner

TECNO believes AI should empower your vision, not complicate it. The CAMON 50 Series debuts the industry-first AI Art Gallery, a creative sanctuary where ordinary photos transcend into extraordinary art. Driven by the Dream Scape Model, it offers a global palette of artistic styles, allowing you to reimagine your world through the lens of world-renowned masterpieces or vibrant local heritage. This creative freedom extends beyond the static: the AI Image-to-Video Generator breathes life into still images, while Live Photo captures the heart of every moment and AI 3D PhotoSpace adds immersive spatial depth to ordinary photos.


Even in challenging environments, AI LightMaster 2.0 acts as your invisible lighting crew, vanishing glare, reflections, and distracting shadows with a single tap. Beyond the lens, this intelligence is woven into the fabric of daily life. A dedicated AI Key puts a professional researcher and editor in your pocket; whether you are distilling complex articles with One-Tap FlashMemo, refining social media captions via AI Writing 2.0, or managing wellness via the AI Health Assistant. The upgraded AI assistant, Ella, has evolved into a versatile mentor, serving as your personal Oral Practice Partner and a 24/7 problem-solving tutor.

The CAMON 50 Series also leverages the OneLeap platform to deliver a “silky smooth” experience with TECNO Laptops and MEGAPADs. This interconnected hub facilitates Phone Mirroring, Keyboard and Mouse Sharing, as well as Cross-device Copy and Paste for Text and Image, transforming the series into a high-efficiency workspace.

Engineered for Confidence: Security and Durability Built to Last

The CAMON 50 Series is engineered as a steadfast guardian of your digital life. It marks the debut of TGuard, TECNO’s comprehensive security ecosystem. A defining pillar of TGuard is its industry-first off-grid search technology, enabling you to pinpoint your device’s location even without a SIM card or when the battery is completely depleted.

The flagship CAMON 50 Ultra 5G delivers reliable performance powered by the MediaTek Dimensity 7400 Ultimate processor. All models in the series feature a 1.5K 144Hz Ultra-bright AMOLED display for ultra-smooth visuals. Durability is paramount, with the series featuring the highest IP68/IP69/IP69K dust and water resistance. This is coupled with a 5-year durability battery of up to 6500mAh (varies by market) and 45W Super Charge. For explorers, the innovative FreeLink technology allows for network-free calling and messaging over Bluetooth Long Range.

“The CAMON 50 Series is designed to be a thoughtful partner in your day,” said Jack Guo, General Manager of TECNO. “The AI isn’t just for show; it’s there to help, whether that’s by remembering important information for you, giving your photos a creative twist, or simply making your phone smarter and easier to use. We’ve focused on making cutting-edge AI feel warm and intuitive, a natural extension of your creativity and your daily life.”

For any related media queries, please contact pr.tecno@tecno-mobile.com.

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About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies and AI. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, smart gaming, HiOS operating systems and smart home products. Guided by its brand essence of “Stop At Nothing”, TECNO is committed to unlocking the newest technologies and AI-powered new experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.

 

Affordable Access in Africa: GSMA and Handset Affordability Coalition Pioneering Members Identify Six African Countries to Pilot Affordable $40 Smartphones

BARCELONA, Spain, March 4, 2026 /PRNewswire/ — The GSMA today announced that the Democratic Republic of Congo (DRC), Ethiopia, Nigeria, Rwanda, Tanzania and Uganda have been identified by the GSMA Handset Affordability Coalition for initial pilots to introduce affordable 4G smartphones.

The Memorandum of Understanding (MoU) between the GSMA, the G6 African operators and original equipment manufacturers (OEMs), formalises collaboration to pilot affordable entry-level 4G smartphones in Africa in 2026. The pilots build on the minimum requirements for low-cost 4G devices unveiled at MWC Kigali in 2025.

The GSMA Handset Affordability Coalition aims to lower the cost of entry-level smartphones worldwide and accelerate digital inclusion in markets where affordability remains a key barrier.

However, the current surge in the global cost of memory prices is making it increasingly difficult to attain a US$30 – US$40 price range required to unlock mass adoption. Against this economic context it has become even more important to reduce or eliminate taxes and import duties on entry-level 4G smartphones. 

Vivek Badrinath, Director General of the GSMA, said: “Affordable smartphones enable digital and financial inclusion, economic opportunity and innovation. 3.1 billion people have mobile coverage but are not connected to the mobile internet. Together with the G6 group of leading African operators, we are sending a clear demand signal to bring low-cost 4G devices to market. In a global context of rising memory costs, governments have an important role in bridging the usage gap. Removing taxes and import duties on entry-level 4G smartphones will be critical to achieving scale.”

A Vast Untapped Opportunity

Africa has one of the world’s largest mobile internet usage gaps. Millions live within broadband coverage but remain offline, with handset affordability consistently cited as the biggest barrier to adoption. Affordable 4G smartphones at scale could bring tens of millions of people online.

Enabling Local AI Innovation

The impact of rising memory costs extends beyond connectivity. Memory-intensive technologies are essential for on-device AI, local language processing and the growth of regional tech ecosystems.

Against this backdrop, the GSMA-led AI Language Models Initiative is advancing scalable, locally relevant AI models. The Africa Pavilion at MWC26 will showcase a live demonstration of the first open Swahili reasoning model in collaboration with MeetKai Zambia, capable of browsing and translating online content to reduce language barriers to digital services.

Read full release here.

 

WBBA Releases Global Net5.5G Readiness Assessment and Certification Standards, and Huawei Unveils Upgraded Net5.5G IP Bearer Network Offerings to Boost New Industry Vitality

BEIJING, March 4, 2026 /PRNewswire/ — At MWC Barcelona 2026, the World Broadband Association (WBBA), together with global industry partners, released the Net5.5G Readiness Assessment and Certification white paper during the Broadband Development Congress (BDC). The white paper provides a standardized framework for intelligent network evolution for carriers and enterprises worldwide. At the same event, Huawei announced its upgraded Net5.5G IP bearer network offerings, helping accelerate the industry’s journey into the intelligent world.

WBBA released Net5.5G readiness assessment and certification standards, establishing the first global unified assessment framework for intelligent networks.

The white paper introduces the IP Network Development Index, the world’s first assessment and ranking framework covering campus networks, IP bearer networks, and data center networks. It provides carriers and enterprises with a reference standard and clear direction for evaluating network development, and will drive global commercial deployment and intelligent evolution.

Meanwhile, the Net5.5G Pioneer Program, led by WBBA, has made steady progress, with the global pioneer matrix now including 32 visionary pioneers, 6 region pioneers, and 44 business pioneers.

Huawei announced upgraded Net5.5G IP bearer network offerings, which are fully aligned with the new standards.

Steven Zhao, delivering a keynote speech titled "Moving Towards the All Intelligence Era, Net5.5G Leads Intelligent IP Innovation"
Steven Zhao, delivering a keynote speech titled “Moving Towards the All Intelligence Era, Net5.5G Leads Intelligent IP Innovation”

Steven Zhao, Vice President of Huawei’s Data Communication Product Line, said, “To embrace the All Intelligence era, WBBA is promoting the in-depth integration of networks and AI based on Net5.5G, and Huawei has upgraded IP bearer networks across three dimensions—security resilience, multi-dimensional awareness, and network autonomy. These efforts empower carriers to build a Net5.5G intelligent IP network foundation to safeguard service experience, accelerate monetization, and enhance efficiency, leading a new chapter of intelligent connectivity.”

Global practices: Net5.5G moving from standards to real-world business value

Leading carriers and industry players showcased their latest Net5.5G practices. France’s Orange Group turns its networks into an AI-ready platform, leveraging high bandwidth, intelligent and agile, efficient, trusted and reliable transport and access networks. CTM in Macao (China) built an intelligent bearer network with Net5.5G AI WAN. It leveraged AI training and inference-driven perception to identify encrypted video traffic and enable precision marketing and application-level experience assurance, reducing customer churn and boosting the Average Revenue Per User (ARPU). Meanwhile, IGA in Türkiye leveraged AI-driven decision-making to reduce three-runway scheduling wait times by 20%. Powered by a reliable network capacity that ensures safe and real-time visualized baggage handling, the airport harnessed digital intelligence to enhance aviation safety and deliver an exceptional network experience for passengers. IGA has become a shining example for efficient, eco-friendly, and resilient development among global hub airports.

Looking ahead, WBBA calls on global industry organizations to deepen collaboration and drive innovations in technology standards, industry policies, and commercial practices for intelligent evolution to Net5.5G. Huawei will continue to work with WBBA and global partners, leveraging Net5.5G standards and cutting-edge intelligent solutions to promote industry prosperity.

isinwheel Launches Spring Promotion and New Product Presales to Support New Season of Electric Scooter Riding in U.S.

NEW YORK, March 4, 2026 /PRNewswire/ — isinwheel, a leading innovator in electric mobility solutions, has launched its spring promotion and new product presales across the United States, running from February 27 to March 26, 2026, just as rising spring temperatures bring a return to outdoor travel and rider demand continues to grow for improved performance, safety, range, and adaptability across different riding scenarios.

During the spring season, users increasingly rely on electric scooters for daily commuting, recreational riding, and outdoor exploration. isinwheel continues to address these evolving needs through technology upgrades and an expanded product lineup through the introduction of two new off-road models while offering seasonal savings across its existing range.

As part of the spring campaign, isinwheel has announced presales for two new electric scooters designed for higher performance and broader riding conditions.

The GT1 Dual Off-Road Electric Scooter enters presale on March 10, with official sales beginning March 20. The upgraded model features 10-inch tires, a 48V 13Ah battery, and dual motors with peak power of 800W each, delivering a top speed of up to 32mph and a maximum range of up to 50 kilometers (31 miles). Customers who purchase either model during the presale period will receive exclusive launch benefits, including a scooter lock, storage bag, and a two-year extended warranty.

The spring promotion offers savings on several established models that cover riding needs from city commuting to off-road use, helping users start their riding season with greater peace of mind.

The S Nova Pro Commuter Scooter delivers up to 1000W of peak power, a top speed of 28mph, and a maximum range of 38 miles, supported by 10-inch pneumatic tires, making it an ideal choice of electric scooter for beginners. The GT2 Off-Road Electric Scooter offers a 1000W rated motor, 28mph top speed, 37 miles of range, and 11-inch off-road pneumatic tires. For more demanding conditions, the GT4 Off-Road Electric Scooter features dual 1200W motors, a top speed of up to 45mph, a maximum range of 50 miles, and 12-inch off-road tires.

During the campaign, customers who purchase two products receive an additional 10% discount, which can be combined with a spin-wheel promotion offering up to 10% additional savings. isinwheel members can earn five times the reward points, redeemable for accessories. An exclusive press release discount code, PR30, provides additional $30 off during the spring promotion period. The combination of new product launches and seasonal promotions is designed to help riders choose equipment that fits their commuting and outdoor travel needs as the new riding season begins.

About isinwheel

isinwheel is a global leader in the manufacture of personal E-scooters, committed to enhancing the riding experience through continuous innovation. Embracing the principles of sustainable development, isinwheel offers convenient, eco-friendly, stylish, and affordable transportation solutions. Bringing desired destinations closer, isinwheel enriches lives in simpler, more affordable, and enjoyable ways.

For more information, please visit isinwheel’s website and social media:

Website: https://www.isinwheel.com
Instagram: https://www.instagram.com/isinwheel_global/
YouTube: https://www.youtube.com/isinwheel
Facebook: https://www.facebook.com/isinwheel.fans
X: https://twitter.com/isinwheelglobal 

 

The Ferrero Group announces new governance and leadership roles, reporting into Giovanni Ferrero, President of Ferrero International S.A.

  • Alessandro Nervegna will be appointed as new Chief Executive Officer of Ferrero Core, driving growth of the Group’s core categories.
  • Current Chief Executive Officer, Lapo Civiletti, will continue to serve the company as Vice President, Ferrero International S.A., and in the newly created role of President of Ferrero Ice Cream and WK Kellogg Co.

LUXEMBOURG, March 4, 2026 /PRNewswire/ — Following a review of the business structure over the past months, which culminated in the resolution approved at the Board of Directors’ meeting on 11 February 2026, the Ferrero Group announces a new governance designed to further strengthen its competitive position in the sweet-packaged food sector.  This introduces two new leadership roles, reporting into Mr. Giovanni Ferrero, President of Ferrero International S.A, holding company of the Ferrero Group, effective on 1 September 2026.

Giovanni Ferrero
Giovanni Ferrero

Over the past decade, the Ferrero Group has reframed itself, evolving from a confectionery-focused business into a global leader in sweet-packaged food.

This is testament to the Group’s entrepreneurial spirit and disciplined management, underpinned by strategic acquisitions and sustained innovation across brands and categories.

In his role as President of Ferrero International S.A., Mr. Giovanni Ferrero will continue to guide the overall growth agenda of the Group, focusing on business vision, long-term strategy and breakthrough innovation, whilst ensuring continuity with the Company’s culture and values.

To reflect Ferrero Group’s evolving business, two new leadership roles have been announced.

Mr. Alessandro Nervegna, currently Chief Strategy and Innovation Officer, will become the Chief Executive Officer (CEO) of Ferrero Core, driving the Group’s core categories, including Confectionery, Biscuits and Bakery, and Better-For-You businesses. During his near 30-year career at Ferrero, he has held senior leadership positions across multiple geographies and played a key role in product strategy and innovation. His global experience and deep knowledge of the business position him to lead Ferrero Core through its next phase.

Mr. Giovanni Ferrero said, “I am delighted to announce the appointment of Mr. Alessandro Nervegna as CEO of Ferrero Core. His business acumen, strategic mindset and managerial rigor will ensure Ferrero Group maintains its growth trajectory and continues to be a leader in the sweet-packaged food industry.”

Mr. Lapo Civiletti, current CEO of the Ferrero Group, will take on the new role of President of Ferrero Ice Cream and WK Kellogg Co., alongside his position as Vice President, Ferrero International S.A.. With Ferrero Group since 2004, Mr. Lapo Civiletti has held a number of increasingly senior leadership roles. In 2017, he became the first non-family member to be appointed CEO of the Ferrero Group.

Mr. Giovanni Ferrero said, “Mr. Lapo Civiletti has been crucial to the successful journey of the Ferrero Group. Under his guidance and thanks to his record of delivery, the ambition of doubling the size of the business in less than ten years has become a reality. He has built a robust management team, able to deliver consistent results, fit for an exciting future and I look forward to continuing our work together.”

About Ferrero Group 

Ferrero Group is a global leader in sweet-packaged foods, renowned for iconic brands such as Nutella®, Kinder®, Ferrero Rocher®, and Tic Tac®, alongside local favorites. 

Founded in 1946 in Alba, Italy, Ferrero marks 80 years as a family-owned group, with 50,000 employees and operations in over 170 countries. The company combines a strong heritage and commitment to quality with continuous innovation across brands and categories, including ice cream, biscuits and bakery, breakfast cereals, and better-for-you offerings. Guided by a long-term vision, Ferrero focuses on sustainable and responsible growth, strengthening its presence in emerging segments while staying true to its values of excellence and care. 

 

Lapo Civiletti
Lapo Civiletti

 

Alessandro Nervegna
Alessandro Nervegna