VANCOUVER, CANADA – Media OutReach Newswire – 26 August 2024 – On the evening of August 25th, the Vancouver Artgallery in Canada came alive with the song Waiting for You in Guizhou, marking the beginning of a cultural and natural feast from Southwest China. The “Mountain Park Province·Colorful Guizhou Wind” Cultural and Tourism Promotional Campaign is being held here, attracting participation from various dignitaries and officials.
The “Colorful Guizhou” Cultural and Tourism Promotional Campaign
China has a long history and a rich civilization that has nurtured a wealth of cultural heritage. As a dazzling gem in Southwest China, Guizhou boasts magnificent cultural treasures and natural wonders. The province is home to one World Cultural Heritage site, four World Natural Heritage sites, and a vast array of intangible cultural heritage.
As a typical mountainous province, Guizhou is a “green karst kingdom” characterized by numerous mountains, rivers, waterfalls, caves, and lakes. It is rich in prehistoric culture and preserves a diverse array of historical cultures, including revolutionary (red) culture, Yangming culture, ethnic culture, and Tunpu culture. The province is also known for its vibrant sports culture and unique culinary traditions. In addition, the people of Guizhou have utilized advanced technologies to create world-class achievements in bridge construction.
As intangible cultural heritage increasingly becomes a part of everyday life and the fashion scene, the Shuicheng Peasant Painting from Guizhou has garnered numerous awards and widespread attention both domestically and internationally. The vibrant and life-inspired paintings displayed at the event caught the attention of many guests.
It is reported that the Vancouver Artgallery, the venue for this cultural and tourism promotional campaign, is one of the largest art museums in Western Canada. Located in downtown Vancouver, it is not only rich in collections but also serves as a historic cultural landmark. As an important platform for cultural exchange, the Vancouver Artgallery has hosted numerous internationally renowned art exhibitions.
The promotional campaign at the Vancouver Artgallery featured an interactive experience area in its outdoor section, where Guizhou’s intangible cultural heritage, including Miao batik, embroidery, and headwear, was carefully displayed alongside Shuicheng peasant paintings. Guests and passersby engaged in hands-on activities, such as painting, tasting Guizhou’s distinctive cuisine, enjoying captivating cultural performances and tea ceremonies. Visitors lingered, genuinely admiring the rich and enchanting charm of Guizhou.
Hashtag: #ColorfulGuizhou
The issuer is solely responsible for the content of this announcement.
BEIJING, CHINA – Media OutReach Newswire – 26 August 2024 – Recently, with the successful conclusion of the world’s largest sports event, the Soup-stock Noodle House of Baixiang Food Paris also had a perfect ending. During the nearly 3 weeks of the event, this Noodle House, with its unique oriental flavor, quickly became popular in the city of Paris, advancing the international dissemination and in-depth exchanges of Chinese food culture. The Soup-stock Noodle House in Paris not only enhances the international popularity and reputation of the Baixiang Food brand, but to a certain extent, it also reflects the results of deep cultivation in overseas markets.
Soup-stock Noodle House Shine in Paris, Baixiang Chinese Noodles Leading the New Trend of Going Overseas
Since its opening, the Baixiang Soup-stock Noodle House has become the centre of social media buzz, attracting tens of thousands of visitors to experience. Among the many visitors, LANG Ping, ZHANG Weili, ZOU Shiming and LIU Xiang are some of the most important figures in the sports world, making the Baixiang Soup-stock Noodle House ranked as the new top gastronomic stream in Paris in just three weeks. Up to now, the topic #Baixiang Chinese Noodles Applauds Strength# has accumulatively gained more than 3.28 billion exposures on the whole network.
Founded in 1997, Baixiang Food has been adhering to the original aspiration of making a good bowl of Chinese noodles for 27 years, and constantly breaking through itself. This persistent pursuit of quality has won wide recognition in the international market, successfully acquiring a variety of certificates, including European BRC certification, North American FDA certification, and Halal ARA HALAL certification system. In addition to the pursuit of quality, Baixiang Food also continually improve its international market expansion capabilities. Presently, Baixiang Food’s products have been sold to 76 countries and regions, and are favored by consumers all over the world.
As a representative of Chinese national brand, Baixiang Food is committed to propagating Chinese food culture and continuously innovating products to satisfy the taste of global consumers. In the future, Baixiang Food plans to expand the authentic Chinese flavour to more countries and regions, and facilitate global cultural exchanges.
Presenting Sun Life Pavilion: “Sun Life Believes Art Can Forge a Brighter Tomorrow”
HONG KONG SAR – Media OutReach Newswire – 26 August 2024 – Sun Life is proud to announce title sponsorship of ART021 HONG KONG Contemporary Art Fair, marking the highly anticipated debut of this prestigious art fair in Hong Kong, following its acclaimed successes in mainland China with over 20 international-grade art fairs hosted over the past decade.
Sun Life announces title sponsorship of ART021 HONG KONG, presenting the Sun Life Pavilion. A journey through the past, present, and future, showcasing the evolution of Hong Kong’s art and cultural identity.
Founded in 2013 in mainland China, the annual art fair has gained immense popularity among celebrities and art collectors over the years, providing a professional platform for art-lovers to exchange ideas and share the latest trends in contemporary art.
Rooted in Hong Kong for 132 years and founded in Canada, Sun Life is a leader in providing protection and wealth management services, committed to building a sustainable future. This year, Sun Life extends its mission to the cultural and artistic realms by sponsoring one of Asia’s most influential art events. As the title sponsor, Sun Life aims to transcend geographical boundaries, providing an international platform for renowned artists from Hong Kong, mainland China, and around the globe. This initiative will foster artistic exchange and learning, creating unity among artists. It will also offer the public an immersive artistic experience, beautifully realizing Sun Life’s international brand status and expansive vision.
With a vision to redefine the art fair experience, the event will be held from August 28 to September 8, across iconic art venues such as the West Kowloon Cultural District, The Fringe Club, Victoria Park and Asia Society HK Center. The art fair will showcase five distinctive sections, including GALLERIES, VIDEOS, SCULPTURE, EXPANSION and GBA ART WEEK.
Irene Ho, Chief Marketing Officer of Sun Life Hong Kong Limited, said, “Sun Life is committed to enriching the city’s cultural fabric by championing large-scale art and cultural events. With our strong heritage in Hong Kong, our deep understanding and affection for this city are unparalleled. We firmly believe that art can forge a brighter tomorrow, and we aim to tell our story through art, showcasing Sun Life’s commitment to and aspirations for Hong Kong.
By bringing this prestigious event to the city, we also strive to create a regional impact through the intersection of art and finance, ignite creative ideas, and build a sustainable future through creative practices and community engagement, thus inspiring future generations through the art of future-ready.”
Sun Life Pavilion: From Past to Present, Towards a Sustainable Future
As the title sponsor, Sun Life is proud to present the Sun Life Pavilion, located at 3/F of Phillips Asia Headquarters in the West Kowloon Cultural District, where it showcases the storytelling power of art. Sun Life will feature artworks from a group of talented local artists to depict Hong Kong’s past, present, and future through their creative and compelling art pieces. This reflects Sun Life’s role in the transformations in Hong Kong’s history and embracing the cultural evolution.
Past – Every Step Makes a Mark
Sun Life has been an integral part of the local community, and its dedication of bringing advanced financial security for the people of Hong Kong, making a mark in every corner. Similarly, Sun Life features work by the renowned local artist Tsang Tsou Choi, commonly referred to as “Emperor of Kowloon”. His first street painting in 1956 and his iconic calligraphy pieces left his mark across Hong Kong and beyond.
Present – Leading with Foresight
Sun Life remains in tune with societal shifts and market turbulence, always staying ahead and striving for excellence. This forward-thinking approach is reflected in the works of Michael Lau, the “Godfather of Designer Toys,” who revolutionizes toy design into a form of contemporary art. His works blend life experiences with trendy culture, offering a modern perspective on Hong Kong’s dynamic art scene. Adrian Wong, winner of the 2013-2014 Sovereign Asian Art Prize, will also be featured in the Pavilion, whose works delve into the relationship between urban history and cultural identity.
Future – Leading the Way to a Sustainable Future
Never settling for its current achievements, Sun Life continuously seeks breakthroughs and reaches for new heights. This philosophy resonates with the works of Lui Chun Kwong, which redefines traditional landscape paintings with innovative techniques, creating an aesthetic like no other. Sun Life values the environment and the city’s future, pioneering sustainable development through its products. The company believes that artistic expressions can also champion the principles of sustainability. Lam Yau Sum‘s work is a notable example; created with eco-friendly materials, each art piece inspires thoughts on environmental preservation.
New Artwork Debut by Mural Artist Kristopher Ho
Apart from the impressive lineup of artists, the Sun Life Pavilion will also feature the debut of a new artwork by mural artist Kristopher Ho. The live art masterpiece will be created on-site offer visitors a unique and immersive experience, taking them on a journey through Hong Kong’s history, cultural transformation, and future aspirations.
Headphone Designed by Daniel Wu, A New Immersive Sound Experience
Internationally acclaimed star Daniel Wu, deeply passionate about architecture and design, is a stalwart supporter of artistic development. Named this year’s Arts and Culture Ambassador for the “ART021 HONG KONG Contemporary Art Fair,” Daniel Wu has also been invited as a Guest Artist at the ART021 HONG KONG Sun Life Pavilion. There, he will showcase the BAUD headphones, a cross-disciplinary design project he personally worked on with the Swedish audio brand, serving as the designated audio listening experience within the pavilion. Teaming up with artist Olivier Cong, these headphones whisk audiences away into a world of artistic enchantment, evoking a sense of tranquil contemplation within the artwork.
The ART021 HONG KONG Sun Life Pavilion serves as the inaugural global platform for limited edition BAUD x Daniel Wu headphones, leading audiences on an exploration of the present and the world through sound and imagery. Just as Sun Life remains attuned to the pulse of the world, fostering a keen sense of awareness of the times and igniting a wave of fresh and innovative ideas.
Irene Ho concluded, “At Sun Life, we strive to elevate Client experiences through the power of innovation. We take great pleasure in offering art enthusiasts a truly unique experience at our Pavilion. By connecting with these distinguished artists, we present artworks that beautifully capture the essence of Hong Kong – its rich history, dynamic present, and promising future, reflecting both our brand’s enduring legacy and our forward-looking vision.”
Event Details: Sun Life Pavilion at ART021 HONG KONG
Dates: August 30 – September 1, 2024
Location: Phillips Asia Headquarters, 3/F, WKCDA Tower, West Kowloon Cultural District, 8 Austin Road, West Kowloon Cultural District, Hong Kong
Hours: August 30 (3:00 pm – 8:00 pm), August 31 (1:00 pm – 8:00 pm), September 1 (1:00 pm – 6:00 pm)
Join us at ART021 HONG KONG to experience the vibrant fusion of art and culture. For more information and ticketing, visit Cityline Ticketing.
The issuer is solely responsible for the content of this announcement.
About Sun Life
Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, Mainland China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2024, Sun Life had total assets under management of $1.46 trillion. For more information, please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF. Sun Life Financial Inc. is the holding company of Sun Life Assurance Company of Canada. Sun Life Hong Kong Limited is a wholly-owned subsidiary of Sun Life Assurance Company of Canada.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 26 August 2024 – In celebration of Malaysia Day, inDrive, the global ride-hailing platform, and Kedai Kopi Malaya, the beloved local food brand, are teaming up to offer Malaysians a special treat! This exciting collaboration highlights the perfect blend of convenience and culinary delight, bringing together two essential elements of Malaysian culture—getting around and enjoying great food.
Sharing the same commitment to enriching Malaysians’ daily lives through unique experiences, inDrive and Kedai Kopi Malaya are ready to elevate the celebration with irresistible rewards. From 1 September to 30 September 2024, users who download and use the inDrive app can enjoy a 10 percent discount on their total bill and a complimentary Cendol at any eight Kedai Kopi Malaya outlets across the Klang Valley. Eligible inDrive users are able to redeem these rewards by presenting their ride history at participating outlets.
Govin Kumaar, Business Development Lead, inDrive Malaysia, expressed excitement for the campaign, stating, “Ride-hailing and local cuisine are central to Malaysians’ lives, making this collaboration perfect for Malaysia Day. By partnering with Kedai Kopi Malaya, we hope to bring Malaysians together, whether it is travelling to their favourite eatery or sharing a meal with loved ones. We are also proud to support local brands like Kedai Kopi Malaya, which play a vital role in preserving our culinary heritage.”
Shankar Muniandy, Senior Operation Manager, Kedai Kopi Malaya added, “Partnering with inDrive for this Malaysia Day campaign is a celebration of our shared values and traditions. At Kedai Kopi Malaya, we bring together the nostalgic charm of our 1948 roots with the vibrancy of modern Malaysia. This collaboration allows us to connect with Malaysians in a meaningful way, blending the convenience of today with the warmth of heritage, offering an experience that’s both comforting and contemporary.”
The issuer is solely responsible for the content of this announcement.
inDrive
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 240 million times, and was the second most downloaded mobility app in 2022 and 2023. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation, freight delivery, task assistance and courier delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in 750 cities in 46 countries. Driven by its mission of challenging social injustice, the company is committed to having a positive impact on the lives of one billion people by 2030. It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.
Kedai Kopi Malaya
Kedai Kopi Malaya is a contemporary kopitiam that seamlessly integrates Malaysia’s rich cultural heritage with modern-day appeal. Rooted in history dating back to 1948, when the co-founder’s grandfather began the kopitiam trade in Penang, Kedai Kopi Malaya continues to serve time-honoured recipes passed down through generations. The café’s design pays homage to traditional elements, featuring marble-top tables, enamel lighting, and classic décor that evoke a sense of nostalgia. With eight strategically located outlets across the Klang Valley, Kedai Kopi Malaya offers a unique dining experience that honours the past and harbours optimism for the future.
On 22 August, a groundbreaking ceremony was held for the first meteorological tower in Nathou village, Phin district, Savannakhet Province. This tower will collect crucial wind data to assess wind farm projects in the region.
This installation is part of a project developed under a 2023 Memorandum of Understanding between the Lao government and Naseng-Wayo Renewable Resources Development and Investment Company Limited, in collaboration with UPC Vietnam (Singapore). The project aims to produce clean energy for export to Thailand and Vietnam, with the tower expected to be operational by the end of September.
Earlier this year, the Lao government also signed an agreement with Savan Vayu Renewable Energy Co., Ltd. to develop a 1,200 MW wind power project in Sepon district, Savannakhet Province, marking the largest wind power project in Laos to date. With an investment of approximately USD 2 billion, this project will enhance Laos’ renewable energy capacity and position the country as a significant power exporter in Southeast Asia. The wind farm is projected to be operational by early 2026.
Laos has been expanding its renewable energy projects, aiming to meet its 2030 renewable energy targets and increase its role as an energy supplier in the region. According to the Ministry of Energy and Mines, Laos currently has 94 power plants with a total installed capacity of over 11,600 MW. About 80 percent of the country’s electricity is exported, primarily to Thailand and Vietnam, which are the largest markets for Lao electricity.
JAKARTA, INDONESIA – Media OutReach Newswire – 26 August 2024 – Bigo Live, a leading global live streaming platform based in Singapore, has introduced an app-wide refresh with heightened content screening measures to enhance the user experience for Indonesians. The refresh is part of Bigo Live’s ongoing commitment to providing a safe and respectful online platform and community for Indonesians. The refresh includes removing over 40,000 pieces of obscene content and 50,000 accounts that do not follow the community guidelines of the app since the beginning of 2024. It also involves the tightening of Bigo Live’s moderation to terminate and combat click-bait advertising, fake-news, in accurate or inappropriate advertising content and other culturally insensitive content. Additionally, Bigo Live has implemented increased precautions against the mis-use and mis-management of the platform as it continuously strives to achieve a green and clean digital environment to enhance the user experience for everyone.
Bigo spokesperson said “This app refresh is part of our ongoing and proactive efforts to ensure that all content on Bigo Live is and remains safe and respectful. We have ramped-up efforts to eliminate any form of undesirable content including culturally sensitive content that is not, and has never been, allowed on our platform.
“Bigo Live has a zero tolerance policy towards any content that is sensitive or offensive towards our users and wider community in every country that we operate in. We attach great importance to these issues in order to ensure seamless user experience. Combining our detection systems and moderation teams, we are able to effectively address these issues promptly and properly, allowing us to remove harmful content and behaviour to protect the community.”
Bigo Live has always worked with, and continues to fully cooperate with the Indonesian Government to provide a platform for Indonesians from all walks of life to come together to forge connections, share their creativity and talent, and spread positivity and cheer. In 2019, Bigo Live partnered with KOMINFO to aid cyber monitoring efforts on different types of social media platforms.
Zero Tolerance Policy
Bigo Live is a platform for safe, inclusive and welcoming experiences, and has a zero-tolerance policy towards sensitive or offensive content on its platform. The livestreaming platform has stringent processes in place to maintain and protect the safety and security of all its users. On a daily basis, Bigo Live removes more than 1 million pieces of content and behaviours that are potentially harmful and in violation of community guidelines in Indonesia. Globally, Bigo Live removes millions of data pockets (images, videos, text) with 99.5% accuracy and removes them within 60 seconds, preventing tens of millions of pieces of harmful content from being viewed.
The livestreaming platform leverages a combination of technology and people to remove more than 99% of illegal and offensive content before they are even detected by users. In addition to enhanced content screening, Bigo Live continues to protect the Indonesian community by deploying additional moderators that speak Bahasa Indonesia that monitors the platform 24/7.
Bigo Live works with a strong team of AI scientists and engineers to develop and maintain its proprietary AI enabled Content Management System (CMS). This forms the backbone of its content moderation system. The AI features include image recognition, facial recognition, video intelligence and voice processing.
The proprietary technology has the ability to automatically review over 300 million data pockets (images, videos, text) to detect inappropriate content with 99.5% accuracy, and to remove them within 60 seconds. The CMS has a library that houses more than 200,000 negative keywords that aids the detection and removal of harmful content and behaviour, such as hate speech, and a user ban.
The CMS is also built on machine learning algorithms that continuously learn while processing millions of data to accurately detect and issue penalties to offenders.
Users are also empowered by online reporting tools to flag any harmful, suspicious or inappropriate content and behaviour. The speed at which content is flagged by technology means that a majority of removed content is identified proactively by the CMS and safety moderators before it is even viewed or raised by user reports.
Commitment to Provide a Safe, Respectful and Inclusive Platform
Bigo Live has been at the forefront of supporting the Bigo community in Indonesia since the days of the COVID-19 pandemic that affected people indiscriminately. In the midst of despair, the livestreaming app provided entertainment, community and even an alternative income source for Indonesians.
Beyond COVID-19, Bigo Live believes in bringing together communities of people whether online through its app, or offline through its many local events and activities in Indonesia. The app is focused on spreading positivity and cheer for all in Indonesia and globally. It is this value of inclusivity that drives Bigo Live to host events, activities and initiatives to support Indonesians from all walks of life.
This includes collaborations with broadcasters to host live-streamed activities for local communities, such as cooking during Ramadan, sharing recipes for breaking fast, and exchanging useful information with other users.
Most recently, Bigo Live hosted ‘Bigo Live for Good’ – a Ramadan charity event – where it donated Rp119 Million to Yayasan Kasih Anak Kanker Indonesia (YKAKI) and Panti Asuhan Annajah as part of its commitment to giving back to the community.
Bigo Live is a platform for empowerment of the community, on and off the app. The app strives to support this through a safe, secure and support platform and beyond through its activities and initiatives for the local community by the Bigo Live community in line with its mission to spread hope, smiles and cheer.
Since its inception in 2016, Bigo Live has emerged as an international industry leader and a key contributor to the global creator economy with more than 400 million users across 150 countries worldwide. Hashtag: #BigoLive
The issuer is solely responsible for the content of this announcement.
About Bigo Live
Bigo Live, the leading global live-streaming platform, was launched in 2016 and now reaches 400M users across 150 countries. Bigo Live empowers individuals including musicians, artists, gamers, and content creators to showcase their talents. The dynamic community allows people to share, discover, and engage with content that interests them.
Traditional Lao herbal medicine used to treat Covid-19
The Lao Ministry of Health has introduced a set of measures aimed at improving the management of both modern and traditional medicines in a bid to improve public health safety. These steps are designed to address emerging challenges and ensure the highest standards in the healthcare sector across the country.
MACAU SAR – Media OutReach Newswire – 26 August 2024 – The “Experience Macao Limited Edition” campaign, meticulously planned by the Macao Government Tourism Office (MGTO), has officially launched today with great fanfare. To commemorate this significant moment, the campaign has released an exhilarating CGI trailer, showcasing Macao’s unique charm in an unprecedented way. Through this grand interactive experience, audiences in Malaysia will have the opportunity to explore Macao’s enchanting attractions and win exclusive, unique experiences. This campaign is set to garner widespread attention globally.
The “Experience Macao Limited Edition” Campaign Officially Launches
The CGI video and the concurrently launched TVC advertisement offer audiences a visual feast that perfectly blends the virtual with reality. MGTO has utilized advanced CGI technology to seamlessly integrate virtual scenes with real landscapes of Macao, guiding viewers through time and space to explore Macao’s historic districts, unique attractions, and vibrant cultural activities. The CGI trailer, personally directed by MGTO Director Maria Helena de Senna Fernandes, vividly brings to life the intricate details of Macao, making viewers feel as though they are wandering through the streets and alleys of Macao, experiencing its deep heritage and diverse allure up close. Meanwhile, the TVC advertisement showcases Macao’s premium accommodations offerings, rich cultural exploration, and diverse leisure activities, inviting global audiences to embark on a journey to this dynamic land and personally experience the unique charm of Macao.
To allow more audiences to participate in this interactive experience, the official website of the “Experience Macao Limited Edition” campaign (experiencemacaolimitededition.com) is now live. Users can visit the website to view the official videos and other exciting content, and to obtain more information about the campaign. The website will be regularly updated to ensure that users can stay informed about the latest developments and participation methods of the campaign. Additionally, the campaign encourages everyone to follow the official website and social media channels to get more information and actively engage in this thrilling interactive experience.
At the launch ceremony’s press conference, Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office, personally introduced the highlights and significance of the campaign to international travelers. She stated that this campaign aims not only to showcase Macao’s unique charm but also to attract global tourists to rediscover Macao and reignite their passion for travel through a series of innovative interactive experiences. Furthermore, representatives from six integrated resorts presented the generous sponsored prizes at the event, further enhancing the appeal of the campaign and providing global participants with more motivation to take part.
To extend the campaign’s reach to a broader audience, MGTO has also partnered with the renowned travel platform Klook to launch an exclusive page for the “Experience Macao Limited Edition” campaign. This page not only details the rich prizes on offer but also features a variety of related Macao travel products, allowing users to easily browse and book their desired trips. Moreover, users can conveniently jump directly from Klook’s campaign page to the official website, participate in interactive games, win generous rewards, and embark on their own Experience Macao Limited Edition journey.
Audiences can visit the campaign’s official website (experiencemacaolimitededition.com) and follow the official social media accounts to stay updated on the latest information and participation methods. By engaging in interactive games and to win one of 100 “Experience Macao Limited Edition prizes”, you will have the chance to personally experience the endless charm of Macao and the unique allure of this city! Hashtag: #Macao
The issuer is solely responsible for the content of this announcement.