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Prudential Financial Advisers drives business growth with more than 800 representatives

The company expects to grow its representatives’ headcount to 1,500 by end of 2025 to support growing customer needs


SINGAPORE – Media OutReach Newswire – 22 July 2024 – Since its official launch in April 2023, Prudential Financial Advisers Singapore (“PFA”), Prudential Singapore’s (“Prudential”) dedicated financial advisory arm, has expanded to over 800 PFA representatives. The company is on track to have a 1,000-strong team of PFA representatives by the end of 2024 and aims to grow to 1,500 by the end of 2025.

PFA was set up to provide customers with more holistic professional advisory services amid the backdrop of rising longevity and increasing wealth management needs of the growing high net worth (HNW) segment in Singapore. The country is a growing wealth hub that is attracting an increasing number of ultra wealthy individuals. There were 333,204 millionaires in 2023, and this number is expected to increase by 13 per cent to 375,725 in 2028. Median wealth per Singapore adult was US$104,959 in 2023, up from US$99,488 in 2022.[1]

To attract more professionals to a career as a financial representative and grow its team of PFA representatives, Prudential enhanced its Management Associate Programme (MAP) earlier this year to better support fresh university or polytechnic graduates and young professionals in building their career as financial representatives.[2] It is also looking to attract mid-career professionals from the wealth sector, as well as those who have taken a break from the workforce and are looking for a new challenge.

Mr Ben Tan, Chief Distribution Officer and Chief Corporate Development Officer of Prudential Singapore, said: “Prudential remains committed to growing our financial advisory business and distribution network to serve more customers with diverse financial needs and goals. We will continually enhance our offerings and services to meet the evolving needs of Singaporeans who are living longer and preparing for a secure future.”

Mr Jeff Ang, CEO of Prudential Financial Advisers Singapore, said: “We are proud of the milestones that Prudential Financial Advisers Singapore (PFA) has achieved in its first year of operation, with the support of our dedicated team of more than 800 PFA representatives and our corporate staff. We continue to grow our team so that we can better serve the needs of the mass affluent and high net worth customers with holistic financial planning and a broad range of insurance and wealth solutions from Prudential and our more than 10 product providers.”

Mr Ang was appointed the CEO of PFA on 1 July 2024. He joined Prudential in 2018 as Head of Enterprise Business and was subsequently appointed Deputy CEO of PFA. He succeeds Mr Bernard Chai who is retiring at the end of the year. Mr Chai will remain at PFA as an advisor till then to ensure a smooth transition.

The launch of PFA marked a significant step for Prudential and added to its distribution ecosystem. The firm offers a wide range of insurance products and wealth solutions from more than 10 product providers. This includes general insurance such as travel insurance, motor insurance, and wealth solutions such as unit trusts and index universal life insurance, on top of Prudential’s core offerings in life insurance, health insurance, savings plans, retirement plans, and group insurance. Customers can also tap on the complementary solutions and auxiliary services including estate planning, family office and tax advisory, provided by PFA product providers.

For more information on Prudential Financial Advisers, please visit: https://www.prudentialfa.com.sg/


[2] For more information on Prudential Singapore’s Management Associate Programme for financial representatives, please refer to: https://www.prudential.com.sg/about/newsroom/press-release/2024/prudential-ramps-up-hiring

Hashtag: #PrudentialSingapore




The issuer is solely responsible for the content of this announcement.

About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 93 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor’s, with S$49.4 billion funds under management as at 31 December 2022. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,200 financial representatives.

About Prudential Financial Advisers Singapore
Prudential Financial Advisers Singapore is the financial advisory arm of Prudential Singapore, one of Singapore’s leading life insurance companies. The company offers customers a range of insurance products and wealth advisory services. Prudential Financial Advisers Singapore is licensed and regulated by the Monetary Authority of Singapore (MAS).

Arlo Surpasses 4 Million Paid Subscription Accounts

Continued Subscription Growth Illustrates True User Benefits of Arlo Subscription Plans


SINGAPORE – Media OutReach Newswire – 22 July 2024 – Arlo Technologies, Inc., a leading smart home security brand, today announced its AI-powered subscription service has surpassed a milestone of 4 million paid accounts. Arlo’s continued subscription growth is a testament to the benefits and value that consumers place on its subscription plans and the overall power of its service business.

“Subscriptions to Arlo’s AI-powered service continue to grow in 2024, and we are proud to have achieved the 4 million subscriber milestone,” said Matthew McRae, Chief Executive Officer of Arlo. “Arlo will continue to invest in our AI and SaaS platform and roll out numerous exciting new features and AI capabilities to further our position as the leader in the market. The team remains committed to providing an incredible user experience for current and new subscribers.”

Arlo Secure enhances the features of Arlo devices and completes the security experience to provide consumers with total protection. Subscription plans allow users to act faster with one tap to protect their home and family, featuring 30 days of secure cloud storage of video recordings, smart interactive notifications, advanced object detection with AI, smart activity zones, and much more. Plans currently start at SGD$7.99 per month, with options for unlimited cameras and advanced features including 24/7 Professional Monitoring for enhanced peace of mind.

Features of Arlo Secure, Secure Plus, and Safe & Secure Pro subscriptions include[1]:

  • Family Safety (Arlo Safe & Secure Pro): Never miss a moment with the ability to know where opt-in family members have been, see their current location, or send help directly to them in an emergency via the Arlo Safe app.
  • 4K Cloud-based Video Recording (All plans): View 30 days of recordings securely stored on Arlo’s SmartCloud platform for ultimate peace of mind and protection even if the device is damaged or stolen in a break-in, storm, or other physical incident.
  • Smart Interactive Notifications (All plans): Users can take quicker action by responding to rich notifications or viewing an animated preview of a video through the lock screen on their smartphone or other smart device.
  • Advanced Object Detection with AI (All plans): Arlo processes and filters 50 million events each day through advanced object detection backed by visual artificial intelligence, allowing for better recognition of people, packages, vehicles, and animals to add key context to notifications and reduce unwanted alerts.
  • Smart Activity Zones (All plans): Users can reduce unwanted notifications by highlighting specific areas on their property where they want motion to be detected, eliminating notifications from irrelevant movement such as tree branches or vehicle traffic on the street.
  • Priority Care & Support (All plans): Subscribers get priority technical support through the in-app Help Centre with omnichannel access to phone, chat, community, or self-help articles.

Arlo subscribers can look forward to new releases later this year, including new service plans that integrate cutting-edge AI features to improve home security.

For more information on the full range of Arlo smart home security products and services, visit https://www.arlo.com/asia/.


[1] Some features are subject to device capabilities and not available in all regions. Visit https://www.arlo.com/en-au/arlosecure.html to learn more.

Hashtag: #arlo

The issuer is solely responsible for the content of this announcement.

About Arlo Technologies, Inc.

Arlo is an award-winning, industry leader that is transforming the ways in which people can protect everything that matters to them with advanced home, business, and personal security solutions. Arlo’s deep expertise in AI- and CV-powered analytics, cloud services, user experience and product design, and innovative wireless and RF connectivity enables the delivery of a seamless, smart security experience for Arlo users that is easy to set up and interact with every day. Arlo’s cloud-based platform provides users with visibility, insight, and a powerful means to help protect and connect in real-time with the people and things that matter most, from any location with a Wi-Fi or a cellular connection. To date, Arlo has launched several categories of award-winning connected devices, software, and services. These include wire-free, smart Wi-Fi and LTE-enabled security cameras, video doorbells, floodlights, security system, and Arlo’s subscription services: Arlo Secure and Arlo Safe.

With a mission to bring users peace of mind, Arlo is as passionate about protecting user privacy as it is about safeguarding homes and families. Arlo is committed to implementing industry standards for data protection designed to keep users’ personal information private and in their control. Arlo does not monetise personal data, provides enhanced controls for user data, supports privacy legislation, keeps user data safely secure, and puts security at the forefront of company culture.

DHL Celebrates Five-Year Partnership with Teach For Cambodia

Since 2019, DHL Group’s GoTeach program has benefitted more than 270 young individuals in Cambodia

PHNOM PENH, CAMBODIA, – Media OutReach Newswire – 22 July 2024 – DHL, the world’s leading logistics provider, celebrates its five-year partnership with Teach For Cambodia under DHL Group’s GoTeach program. Since 2019, DHL has positively impacted the lives of over 270 young individuals in Cambodia through employability skills enhancement, mentorship, educational activities.

DHL Celebrates Five-Year Partnership with Teach For Cambodia
DHL Celebrates Five-Year Partnership with Teach For Cambodia

GoTeach is part of DHL Group’s corporate citizenship program along with GoGreen, GoHelp and GoTrade. GoTeach aims to improve the employability of young people, especially those from disadvantaged socio-economic backgrounds caused by social unrest, poverty and/or loss of family.

In Cambodia, DHL partners with Teach for Cambodia, a partner of the global Teach For All network Both organizations share a common aspiration that every child should have access to quality education, support, and opportunities to reach their full potential.

“Together we have implemented a highly successful career education program through a multistakeholder approach. The quality of our delivery stems from shared purpose and commitment among DHL volunteers and Teach For Cambodia staff who have modeled the leadership for students to see, including collaboration, communication, and agency. The unique aspect of this program is our focus on providing students the opportunities to be equipped with essential skills and ready for the future of work, which is the foundation of an effective career education framework,” said Siv Monirath, Chief Executive Officer at Teach For Cambodia

“DHL’s GoTeach program is committed to empowering young people in Cambodia, equipping them with the essential skills required to excel in the professional world. Our passionate employees have volunteered over 5,000 hours to support the program in the past five years. GoTeach gives our people a unique opportunity to contribute and create a meaningful impact within the community,” said Christoph Beier, Managing Director of DHL Global Forwarding Myanmar and Cambodia.

According to PWC’s report on upskilling in Southeast Asia, strategic investments from both public and private sectors can enhance economies and generate significant productivity gains. The analysis reveals that substantial investments in upskilling could potentially increase the region’s Gross Domestic Product (GDP) by 4% or US$250 billion, creating up to 676,000 new jobs by 2030.

“Our economy and society rely on a strong educational system and focused initiatives to foster the future generation of skilled professionals. DHL’s GoTeach program serves as a platform to boost employability while offering a talent pool for our company. In fact, we have already welcomed two GoTeach alumni to join our team,” said Prayag Chitrakar, Country Manager of DHL Express Cambodia.

Sream Sengheang and Seoun Leakphisa are two GoTeach alumni who have found success at DHL Express Cambodia. Following their participation in the Youth Camp and completion of internships, Sream Sengheang is now a Clearance Support Agent, while Seoun Leakphisa holds the position of Customer Service Advisor.

Since 2019, DHL Cambodia has organized 16 GoTeach activities involving 33 employee volunteers, offering knowledge, mentorship and support for young individuals’ career advancement and employability. The GoTeach initiatives include skill training, facility tours, internships, and engaging youth camp activities. So far, DHL Cambodia has held internship programs for 10 Teach For Cambodia students. With the 10 computers donated by DHL, the team has also conducted computer skills trainings for 52 young people. These complement the efforts to support their learning experiences, making a holistic contribution to the development and empowerment of young people in Cambodia.

To date, volunteers from across DHL Group in 70 countries have contributed their time and effort to work with young people under the GoTeach program. In March 2024, the DHL Group received the highest rating level of “integrated” for corporate citizenship engagement, making it one of the only three DAX-40 companies to achieve this distinction.

Hashtag: #GoTeach #DHL #DHLGlobalForwarding #DHLExpress

The issuer is solely responsible for the content of this announcement.

DHL – Excellence. Simply delivered.

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 395,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of DHL Group. The Group generated revenues of more than 81.8 billion euros in 2023. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.

Hidden and Ngāti Kahungunu ki Tāmaki-nui-a-Rua partner to promote Māori heritage globally through new innovative experiences

SINGAPORE – Media OutReach Newswire – 22 July 2024 – Ngāti Kahungunu ki Tāmaki-nui-a-Rua and Hidden are pleased to announce a new strategic partnership that will help promote local stories on the global stage by using Hidden’s innovative digital storytelling platform.

Hayden Hape, Chair, Ngāti Kahungunu ki Tamaki nui a Rua Taiwhenua (left) and Lim Yee Hung, co-founder of Hidden at Hidden’s office at Lower Delta Road. PHOTO: Hidden
Hayden Hape, Chair, Ngāti Kahungunu ki Tamaki nui a Rua Taiwhenua (left) and Lim Yee Hung, co-founder of Hidden at Hidden’s office at Lower Delta Road. PHOTO: Hidden

Hidden, a fast-growing Singapore-based social enterprise specialising in immersive games, has received a significant investment from Ngāti Kahungunu ki Tāmaki-nui-a-Rua as part of their joint efforts to create innovative ways for visitors to learn about and deepen their connection with Māori heritage through new interactive experiences in New Zealand.

Under this agreement, Ngāti Kahungunu ki Tāmaki-nui-a-Rua will receive equity in privately-held Hidden and hold a director position in the Singapore company’s board of directors.

In return, Hidden will set up an office in New Zealand, with funding committed to hiring a local team in the country to develop interactive experiences based on the company’s award-winning game engine.

By combining the virtual and physical element in a unique blend of fun and exploration, HIDDEN games will enable visitors to multiple locations in New Zealand to discover Māori culture and heritage through interactive, engaging experiences.

Hidden will partner with Ngāti Kahungunu ki Tāmaki-nui-a-Rua to create compelling content based on the deep local knowledge that members of the iwi bring.

This cross-border collaboration, called Hidden Aotearoa, unites one of New Zealand’s largest Māori iwi with a fast-expanding Singapore game company.

Since 2022, Hidden has drawn on its strengths in storytelling, game design and technology to engage audiences through immersive experiences. Over the years, the company’s unique chatbot-led games have won multiple awards, including the TripAdvisor Travelers’ Choice Award for 2023 and 2024.

From couples on a date to corporate teams gathered for a fun day out, more than 40,000 players have been attracted to Hidden’s adventure games by the rich content and interesting combination of the physical and digital worlds.

Earlier this year, in April, Hidden’s adventure game was part of a national effort to promote the rich heritage of Singapore’s neighbourhoods. Partnering the National Heritage Board, Hidden provided a virtual quest in Katong-Joo Chiat to help launch the Heritage Activation Node (HAN) initiative to uncover the untold stories that make communities special.

This latest collaboration between Hidden and Ngāti Kahungunu ki Tāmaki-nui-a-Rua brings about exciting new possibilities not possible before.

“We are excited to not just collaborate with Hidden but invest in its future as a strategic partner that will bring innovative ideas to promote Māori culture and heritage to a global audience,” said Hayden Hape, Chair, Ngāti Kahungunu ki Tamaki nui a Rua Taiwhenua.

“As custodians of our traditions, we are keen to work with a groundbreaking company that has demonstrated expertise in helping people tell their own stories in their own way. We are excited to also give domestic and international visitors to our country the opportunity to personally engage directly with our culture,” he added.

“The Māori are the best storytellers in the world and we are so excited to be able to work with them to create a potent combination of storytelling and technology to share with the world,” said Lim Yee Hung, co-founder of Hidden.

He added: “It was a life-changing experience visiting Hayden and his tribe in New Zealand earlier this year, when they taught me Māori concepts like whakapapa (genealogy) and kotahitanga (togetherness), as well as how to shear a sheep!”

Hashtag: #hidden

The issuer is solely responsible for the content of this announcement.

About Hidden

Hidden is an award-winning experiences company that combines the physical and virtual worlds to help players uncover hidden gems in a city’s iconic neighbourhoods. Launched in 2022, the company is the brainchild of two childhood friends who wanted to make heritage come alive and easily accessible through games and technology.

As a social enterprise under the United Nations Development Programme, Hidden is committed to the UN’s Sustainable Development Goal to promote inclusive and sustainable economic growth, employment and decent work for all. For more information, please visit

About Ngāti Kahungunu ki Tāmaki-nui-a-Rua

Ngāti Kahungunu ki Tāmaki-nui-a-Rua is the mandated iwi authority representing the broader Ngāti Kahungunu interests within the Tararua District. Through the elected Board and Chairperson, Ngāti Kahungunu ki Tāmaki-nui-a-Rua advocate the collective interests of tangata whenua from each of our marae and hapū in the Tāmaki-nui-a-Rua rohe in regard to mana whenua, mana moana, and mana motuhake.

Ngāti Kahungunu ki Tāmaki-nui-a-Rua aspires to build lasting and mutually beneficial relationships with local and central government, crown agencies and departments, and communities within the Tararua District.

Philips Evnia Expands Market Focus to Gaming Industry Professionals Beyond Gamers


SINGAPORE – Media OutReach Newswire – 22 July 2024 – Philips Evnia expands its focus towards gaming professionals, including game designers, computer programmers, game artists, animators, technical artists, audio engineers, game performance testers, and more.

Philips Evnia Expands Market Focus to Gaming Industry Professionals Beyond Gamers
Philips Evnia Expands Market Focus to Gaming Industry Professionals Beyond Gamers

In a strategic move towards inclusivity, Evnia, a leading gaming monitor brand under Philips, has announced its expansion to embrace professionals from every corner of the gaming industry beyond just gamers, including for mobile, console, AR and more. Striving to be the ultimate gaming brand that equips everyone to craft their unique gaming experiences, Evnia’s new strategic direction underscores its respect for industry professionals who breathe life into video games. This move reflects Evnia’s innovative approach to fostering a thriving community while delivering groundbreaking products, reaffirming its commitment to driving positive change in the industry.

Evnia’s vision is a response to the rising demands of the gaming industry, one of the most dynamic and exciting sectors worldwide which continues to see an exceptional surge in growth, popularity, and engagement. According to a report conducted by ResearchAndMarkets.com, the Global Online Gaming Market is projected to reach US$ 348.85 Billion by 2032, growing at a CAGR of 10.89% from 2024 to 2032.[1] This remarkable growth can be attributed to multiple elements such as advancements in gaming technology, the rise of mobile gaming, and the global shift towards digital forms of entertainment. Moreover, industry professionals like game developers, designers, and artists are constantly pushing the boundaries of innovation and creativity, meeting and exceeding the increasing expectations of a demanding and diverse global gamer base.

Evnia monitors provide specially catered features that are ideal for specific roles within the gaming industry:

  • Game Designers oversee creating the look, feel, and story of a game. They benefit from features that make visuals standout such as Ultra-Wide colour and QD-OLED or help with multitasking such as Multiview.
  • Game Artists are creators of 2D and 3D artwork for characters, vehicles, and environments. Artists benefit from a high resolution and an Ultrawide screen.
  • Animators create the illusion of movement in characters and objects, for which Mini LED local dimming zones and high refresh rate are crucial.
  • Technical Artists make complex art possible and need features like 4K, TrueBlack, and SmartFrame to ensure they can see every detail clearly.
  • Audio Engineers create the soundscape of games. They can utilize monitors equipped with DTS Audio.
  • Computer Programmers are coders that need OLED, Multi View, USB-C, and low blue light to optimise their work by providing features for both productivity and comfort.
  • Gaming Performance Testers benefit from features that support visual effects (VFX), music, music technology, art, and designing. Performance testers can use Evnia models that provide stunning visuals through ultra-wide QD-OLED panel, alongside stutter-free performance.

“Opening our target market to include these types of gaming professionals allows the gaming community to come even closer together,” says Kevin Wu, General Manager at Philips Monitors. “Evnia’s commitment is not only to gamers but also to the heroes behind the scenes who create these games. We proudly support both categories.”

Highlighting models like the QD OLED monitor 49M2C8900, OLED monitor 32M2N8900, and Mini-LED monitor 34M2C7600, the brand promises superior performance, exceptional colour accuracy, and striking contrast, among other features. These monitors, amongst a variety of other Evnia monitors, are designed uniquely, keeping in mind the specific requirements of both gamers and gaming industry professionals, who need them the most.

Looking ahead, Evnia is committed to nurturing a diverse and thriving gaming community. This new focus on other gaming professionals beyond just gamers is a major step towards acknowledging the myriad roles that contribute to creating a game. The power of Evnia’s monitors lies in their ability to cater to all these roles effectively, promising an enriching gaming experience for professionals and gamers alike. Fans can expect more products for the second half of 2024.

For more information, please visit https://www.evnia.philips

_______________________
[1] Research and Markets. (2024). Global online gaming market report by type, platform, gamer type, age group, region and company analysis 2024-2032.

Hashtag: #evnia #PhilipsMonitors #monitor #evniamonitors #gamedesigners #gameartist #animators



The issuer is solely responsible for the content of this announcement.

About Evnia

Philips’ new gaming brand, Evnia, plans to “Reinvent the rules”. Designed for the modern gamer, Philips Evnia monitors slash stereotypes by providing more than just technical advantages, but also a sleek design that molds into any modern home environment.

At Philips Evnia, the goal is to make a monitor designed for everyone and anyone that aspires to be a gamer. With immersive features including the exclusive Ambiglow, gamers can personalize their surroundings and feel at ease when it’s time to game.

As new Philips Evnia models begin to launch throughout 2023, the only thing left for us to say is “Game on”.

Guardians of the Silver Age Summit: Stakeholders Join Hands to Foster Elder-Centric Compassion and Enhance Quality of Life Among Elderly with Dignified Care


HONG KONG SAR – Media OutReach Newswire – 22 July 2024 – Co-organised by The D. H. Chen Foundation (“the Foundation”) and Generation Hong Kong (“GenHK”), the co-initiators and growth partners, the Guardians of the Silver Age : Meaningful Ageing and Compassionate Care Summit (“the Summit”) concluded on a high note. Around 130 stakeholders from the healthcare, welfare, education and academic, business and public policy sectors gathered at the Summit for an inspirational and solution-oriented dialogue on reimagining ageing and transforming the eldercare industry in Hong Kong.

Jointly initiated by the Foundation and GenHK, the Guardians of the Silver Age (“GSA”) was launched in 2020 with the goal to redefine eldercare and promote Elder-Centric Compassion across the industry. Not only does it provide training to frontline care workers and supervisors, in the past two years, it has also successfully pioneered a school pilot programme to nurture the same values and mindset among the young generation in secondary schools.

At the Summit, GSA’s representatives, employers, school partners and programme participants shared the significant impact GSA has made since its launch. The Foundation and GenHK also unveiled GSA 2.0 which will further focus on catalysing change in service units and schools, with the goal to deepen the compassion value in the community and promote the vision of creating a society where “Everyone is a Guardian of the Silver Age and Everywhere has a Guardian of the Silver Age”.

Navigating the ageing society with the Elder-Centric Compassionate approach

In Hong Kong, the percentage of people aged 65 and older is increasing sharply from 20.5% in 2021 to the projected 36.0% in 2046, according to the Census and Statistics Department. Meanwhile, the talent gap in the eldercare industry has remained high at around 20%.

While eldercare workers play a pivotal role in safeguarding the well-being of older adults, some have overlooked service quality and respect for the elderly due to the intense workload and lack of behavioural skills and mindset training. Therefore, the elderly are not getting the dignified care they deserve, and this is the pressing social problem GSA intends to solve.

At the Summit, Professor Terry Lum of the Department of Social Work and Social Administration, The University of Hong Kong, and Henry G. Leong Professor in Social Work and Social Administration, shared some important findings from his independent research commissioned by GenHK to evaluate the effectiveness of the GSA bootcamp in training frontline care workers. The study indicates that the training effectively bridges the skill gap and enables care workers to transform from a task-based mindset to value-based mindset. Most importantly, the study recommends that the Elder-Centric Compassionate model can only be effectively adopted if the entire service unit shares the same value and systematically changes the culture; hence, it’s crucial for GSA 2.0 to aim at going beyond training individuals.

Ms Karen Cheung, Trustee & Chief Strategist of The D. H. Chen Foundation shared at the plenary her understanding of compassionate care by referring to the traditional Chinese Confucius virtue of self-cultivation (修身) as a basis for regulating family, state, and the world (齊家,治國,平天下). Ms Cheung emphasised that individuals should be guided from a young age to first take good care of themselves, before extending care to their senior family members and the broader community. For this, Ms Cheung also cited the motto of her grandfather, Dr Din Hwa Chen, who was the Founder of The D. H. Chen Foundation: “Care for others as well as you would care for yourself.”

Ms Cheung acknowledged that it can be challenging to fully empathise with the elderly. “We have not personally experienced the ageing process so we can only rely on imagination (of ageing) before we can provide proper elderly care,” Ms Cheung remarked. However, she believed that by guiding individuals from a young age to understand that even small acts can have a significant influence on one’s thoughts and behaviours, it would become natural for everyone to be motivated to take care of the most in need – be they young or old, within the family or in the broader community.

“I am very pleased to hear that the GSA alumni have been inspired to care more for their own senior family members while learning to provide care for the elderly at facilities.” She added. ”

Driving systemic change in the eldercare sector and from schools

Since its launch in 2020, GSA has made a significant impact in the society and has trained and upskilled more than 200 and 300 elder-centric compassion frontline care workers and practitioners respectively. Professor Lum’s research also indicated that both GSA graduates and employers agreed that the bootcamp training was effective in equipping care workers with technical skills as well as the mindset needed for delivering dignified eldercare service; graduates also demonstrated more confidence in providing care.

As one of the employers of GSA graduates, Ms. Janelle Chan, Head of Service (Elderly Services) of Hong Kong Children and Youth Services shared, “We observe a marked difference in the quality of service provided by GSA graduates. They are attentive to the elderly’s unique needs and able to support their daily routines with respect. Having GSA graduates at our eldercare centres helps promote a compassionate mindset among our teams, and we are determined to continue building this positive culture throughout our organisation.”

Furthermore, GSA also recognises the importance of cultivating compassion among the younger generation as well as inspiring them to reimagine eldercare. Working with Lok Sin Tong Yu Kan Hing Secondary School, GSA’s school pilot programme provided students the exposure to eldercare service, allowing them to understand the industry and ageing with first-hand experience. This helps foster compassion-based values among the students which they could integrate into their daily lives at home, at work and in the community. Ms. Ling See Yan, Principal of Lok Sin Tong Yu Kan Hing Secondary School, said, “The pilot programme plays a prominent role in nurturing our students’ sense of responsibility and instilling compassion-based values. Its approach has helped our students and teachers internalise the understanding for compassion, which is reflected in their daily lives and how they interact with people.”

GSA 2.0: Forging ahead with the next stage of transformation

Approaching the fourth year, GSA 2.0 envisions to build a society where “Everyone is a Guardian of the Silver Age and Everywhere has a Guardian of the Silver Age”. From training individual frontline care workers, GSA will expand to a service unit-based talent training and development approach. This new model aims to instill the value of compassion across all levels throughout the service unit and support them to enhance daily operation and adopt change in the services they provide, so as to drive a more sustainable and long-lasting outcome in the industry. At the end of this phase, GSA envisages to establish a set of guidelines with best practices for building an elder-centric compassion service unit, which will facilitate a wider sector adoption.

The school pilot programme will also be extended from an individual level to the wider community, sowing the seeds of compassion in families and the community. Through collaborating with more schools, it aims to nurture a compassionate next-generation pool of talents and more guardians of the silver age.

Mr. Brian Cheng, CEO of Generation Hong Kong, said, “A compassionate mindset is fundamental to ensuring our elderly can get quality care and live with respect and dignity in their silver years. We aspire to transform the way ageing and eldercare are generally perceived, inspiring more people to consider developing a career in the industry and becoming part of a greater cause. Forging ahead with GSA 2.0, we will continue to work closely with the Foundation and our trusted partners to cultivate more change champions in the industry, schools and the wider community.”

Please download high-resolution images here.

Hashtag: #GuardiansoftheSilverAge

The issuer is solely responsible for the content of this announcement.

About the “Guardian of the Silver Age” programme

The D. H. Chen Foundation and Generation Hong Kong co-initiated the “Guardian of the Silver Age” programme in 2020, adhering to the value ​​of Elder-Centric Compassion with the goal to redefine eldercare. It aims to address the challenges of the ageing population by driving innovative development within the sector, exploring new possibilities of the silver age, as well as promoting high-quality and dignified life for the elderly. The initial phase of the “Guardian of the Silver Age” programme offered free full-time elder-care bootcamp trainings to cultivate new talents who aspire to develop a career in the eldercare industry. Meanwhile, the programme also provided short-term certificate courses to enhance the skills of supervisors, so as to optimise person-centred services for the elderly. Phase two of GSA will commence in August 2024, the programme will collaborate with selected eldercare service units in a unit-based approach. By cultivating values ​​of Elder-Centric Compassion across all levels within the organisation, which will ultimately drive change in the eldercare ecosystem. The programme will also partner with more schools to promote compassion in the broader community, so as to realise the vision of “Everyone is a silver guardian, and there are silver guardians everywhere.”

About The D. H. Chen Foundation

The D. H. Chen Foundation is a Hong Kong family philanthropic trust established in 1970 by Dr. Din Hwa Chen, an ardent philanthropist and a devout Buddhist who also founded the Nan Fung Group. The Foundation has been steering and supporting numerous innovative, impactful and sustainable community initiatives to enrich lives through its five strategies, namely “Initiate, Capacity Building, Innovate, Catalyst for Collaboration, and Impact-Driven”. Aspiring to build a compassionate society and promote compassion-based values, the Foundation endeavours to put compassion into action through the work of our five Institutes – a realisation of Dr. Chen’s philosophy – “Care for others as well as you would care for yourself”.

About Generation Hong Kong

Generation is a global employment nonprofit network that supports people to achieve economic mobility so they can change their lives. We train and place adults into careers that would otherwise be inaccessible and seek to improve how education to employment systems function. Generation was launched in 2015 and consists of a global hub and a network of in-country affiliates that spans 17 countries. Generation HK was established in 2018. To date, Generation has more than 115,000 graduates who have earned more than $1 billion in wages, and works with more than 14,000 employers, implementation partners, and funders. For more, visit

SBS Beauty Academy Busan Launches Hong Kong’s First Korean Beauty Certificate and Cantonese-Taught Skin Management Course

Earn an SBS Proficiency Certificate in Authentic Korean Beauty Techniques with Expert Instructor Vivian Yuen, Combining Online Theory and Hands-On Practice.


HONG KONG SAR – Media OutReach Newswire – 22 July 2024 – Hong Kong’s Only Beauty Course in Collaboration with SBS Beauty Academy Busan in Korea Lands in Hong Kong – Korea views beauty as a professional academic discipline, offering university courses, master’s and doctoral programs. Unlike Hong Kong, obtaining a license is mandatory for practice in Korea. If you are planning to start a business, want to learn a skill for your side hustle, or aspire to join the genuine Korean beauty industry, you no longer need to travel to Korea for further studies. This July, SBS Beauty Academy Busan and the Korean IBPA International Beauty Professionals Validation Association are launching their first Skin Management Entrepreneurship Course in Hong Kong. The course is taught by Vivian Yuen, SBS Beauty Academy Busan Hong Kong Instructor and President of the Hong Kong Branch of the Korean IBPA International Beauty Professionals Validation Association. It is the only SBS beauty regular course taught in Cantonese, including Korean online theory classes and Hong Kong offline practical sessions. Even without knowing Korean, you can learn professional knowledge of skin management and the most authentic Korean beauty. Upon completion of the course hours and passing the SBS Beauty Academy Busan assessment, you will receive a Proficiency Certificate issued by SBS Beauty Academy Busan.

Korean IBPA International Beauty Professionals Validation Association partners with Seoul Broadcasting System TV Beauty Academy to become the only instructor in Hong Kong with teaching qualifications.
Korean IBPA International Beauty Professionals Validation Association partners with Seoul Broadcasting System TV Beauty Academy to become the only instructor in Hong Kong with teaching qualifications.

The first Skin Management Entrepreneurship Course launched by SBS Beauty Academy Busan in Korea is suitable for beginners. It is customized based on the Korean national assessment system. The course will teach authentic Korean national skin qualification techniques and negotiation skills. Korean online theory classes and Hong Kong offline practical sessions allow students to quickly master skills and provide overseas study and competition opportunities in Korea, Japan, Taiwan, and other regions. Outstanding performers will have local or overseas job opportunities or join the teaching team to teach in Hong Kong or overseas. After the course, the latest popular Korean skin management courses will be continuously updated, and regular online connection with local Korean advanced courses will be provided. The course collaborates with over 20 Korean and Japanese local brands, including exclusive brands in Hong Kong, enhancing the uniqueness of students. The course will cover Korean beauty trends, the latest skin management techniques, professional skin analysis, personalized skincare solutions, and professional knowledge of efficient Korean beauty product applications.

Instructor Vivian Yuen shares, “Students studying regular beauty courses in Korea need to invest at least three months of time and money to live and study there. Without knowing Korean, some academies will not recruit students who do not know Korean, or they need to pay for translation services. This time, SBS Beauty Academy Busan is launching a course in Hong Kong to solve the geographical and language problems for students, allowing more people to learn and understand authentic Korean beauty. We hope to enhance the professionalism of the Hong Kong beauty industry through this course.”

Chief Representative of Busan Metropolitan City Government Hong Kong Exchange Center Provides Medical Tourism Services Between Hong Kong and Korea

The Korean government has been promoting Korean beauty culture to the world, establishing exchange centers in Beijing, Shanghai, Shenzhen, London, Vancouver, and other places. Vivian Yuen has partnered with the Busan Metropolitan City Government to become the Chief Representative of the Hong Kong Exchange Center, promoting beauty and health culture for Busan and assisting Hong Kong tourists with beauty and health-related appointments in Korea. Busan’s medical tourism program is currently underway, offering services including airport shuttle services, free medical translation accompaniment, and assistance with booking hospitals accredited by the Busan Metropolitan City Government to receive foreigners. Unlike ordinary intermediaries, the exchange center provides these services as part of the Busan Metropolitan City Government’s promotion plan, requiring application through Vivian’s department, ensuring safety and peace of mind. In addition, there are irregular promotional activities, including concerts, workshops, and more. In 2023, Vivian Yuen was selected as one of ten foreigners to have lunch with the Mayor of Busan to discuss promoting Busan’s medical tourism program.

Vivian Yuen Studio

Address:Room A,4/F,Po Fung Building,34 HaipHong Road, Tsim Sha Tsui, KLN
Tel:6141 4194
Business Hours: Mon to Sun 10am – 8pm

Hashtag: #SBSBeautyAcademy


The issuer is solely responsible for the content of this announcement.

VinBrain offers comprehensive AI and data platforms, including an annotation service aiding 8,000 disadvantaged students


HANOI, VIET NAM – Media OutReach Newswire – 22 July 2024 – VinBrain, a leading AI tech start-up in Vietnam, has successfully developed a comprehensive AI ecosystem platform across various sectors. The company today announced record corporate momentum with over 5.4 million medical image scans to date on DrAid™, its flagship platform. VinBrain has delivered innovative AI solutions, including enterprise data insights, cloud platform data labeling pipelines for multiple industry sectors and healthcare AI solutions. Notably, the company provides high-quality solutions to nearly 200 businesses globally, creating significant social impacts and fostering economic development. These achievements have garnered the attention of international stakeholders and customers worldwide, highlighting the significant impact and value of AI technology for Vietnam and the Southeast Asia (SEA) region.

In just five years, VinBrain has demonstrated exceptional R&D performance, achieving a benefit-to-investment ratio at least three times higher than its competitors. Its accomplishments include numerous patents, high-quality research papers, and strategic partnerships with institutions like Microsoft, Stanford, Harvard, and various government bodies. VinBrain stands out as a trusted government advisor on technology directions for the next five years and beyond.

VinBrain excels in talent development, it has a proven track record of attracting and retaining top AI and engineering talent in the region. The company also prioritises nurturing young talents by recently recruiting seasonal staff, comprising nearly 800 disadvantaged tech students through Vingroup’s Kind Heart Foundation. These individuals have contributed more than 20,000 hours to the development of data labeling services lately to one of the world’s Top 100 technology enterprises. Over the next two years, VinBrain plans to expand this number to 6,000 – 8,000 students through significant projects with international clients.

In terms of product expertise, VinBrain possesses comprehensive knowledge in AI and hardware platforms. Success in these areas requires a combination of researchers, platform engineers and data pipeline experts. Our high-impact research publications (e.g., in Nature, CVPR, ACL, ICASSP, InterSpeech, BMVC), HealthTech multimodal data, and deployment pipelines like the DrAid™ platform, exemplify our capabilities. Additionally, products such as AIviCam™ and AIScaler™ are trusted by fortune top 100 companies and institutions globally, including Harvard, Stanford, and 4D Medical. DrAid™ – the groundbreaking AI platform optimising doctors’ workflows through processing medical imaging and enhancing hospital data management, has also gained worldwide recognition and adoption with impressive records. It has deployed in over 182 hospitals, serving over 3,000 doctors and recently reached 5.4 million scans on its platform.

VinBrain’s “Copilot for Medicine” has seen rapid market adoption, receiving praise from industry leaders like Judson Althoff, EVP of Microsoft (link1, link2). This initiative underscores VinBrain’s expertise in developing innovative and commercially viable AI solutions. Although Vietnam’s AI R&D community is still emerging, it presents a strategic opportunity for NVIDIA to lead and shape this field through VinBrain’s AI platform capabilities.

Mr. Gregory Moore M.D., Former Corporate Vice President of Microsoft and Google Health, said of VinBrain’s technology: “It’s a super impressive work. I’m not aware of any other company that has these features.”

Moving forward, VinBrain remains steadfast in its mission to harness the power of AI for the betterment of humanity. Fueled by robust R&D, a dedication to sustainability, and a commitment to societal impact, VinBrain stands as a vanguard in AI-driven innovation.

Hashtag: #VinBrain #DrAid™ #AI

The issuer is solely responsible for the content of this announcement.

About VinBrain

, funded by Vingroup, is a pioneering AI company that has successfully developed a comprehensive AI ecosystem platform across various sectors. Despite being a start-up, VinBrain has firmly established its role in delivering innovative AI solutions, including enterprise data insights, cloud platform data labeling pipelines for multiple industries, and advanced healthcare AI solutions. Adhering to the most advanced international standards in product research and development, VinBrain provides high-quality solutions to nearly 200 businesses across Vietnam, the United States, India, Thailand, and Australia, creating significant social impacts and fostering economic development.