PUTIAN, China, July 17, 2026 /PRNewswire/ — On July 16, SKSHU Paint Co., Ltd. (“3TREES”) held a grand opening ceremony for its Quality Homes Technology Experience Center at the corporate headquarters in Putian, Fujian, officially winning the Guinness World Record for the largest coatings showroom. Hong Jie, Chairman and CEO of 3TREES, and official Guinness World Records Adjudicator Luo Qiong jointly unveiled the plaque of this nearly 20,000-square-meter immersive complex, attracting nearly 1,000 partners, employees and guests from all walks of life.
Renovated from a two-decade-old idle factory with 3TREES green coating materials, the venue sets a replicable benchmark for urban renewal and industrial tourism. It retains original industrial textures while adopting innovative eco-materials and smart construction techniques, forming a livelihood project that improves residents’ sense of happiness. Developed by a global expert design team for nearly one year, the four-story hall integrates brand display, cultural inheritance and real-scene experience, covering all industrial chain solutions of retail, engineering, industrial coatings and traditional lacquer.
The first floor focuses on consumer-side healthy home renovation; the second displays B-end urban renewal and intelligent construction systems; the third floor features an art museum showcasing 8,000-year-old Chinese lacquer intangible heritage; the fourth offers a lifestyle experience zone. Its core “Instant Renovation for Immediate Move-in” solution realizes fast, low-cost space upgrading without large-scale demolition.
During the ceremony, the record fully highlights outstanding Chinese brand power, presenting a new model combining green smart manufacturing and spatial aesthetics to the globe. Adhering to the mission of building better homes and cities, 3TREES’ landmark center redefines global standards for coating exhibition spaces. Going forward, the brand will push coordinated development of product quality and industry services, accelerate domestic substitution of high-end industrial coatings, and continuously create healthier living spaces for people.
The fourth agreement since 2019 deepens co-branded campaigns and data-led destination marketing across Indonesia, Malaysia, Thailand, Vietnam and Australia.
SINGAPORE, July 17, 2026 /PRNewswire/ — To drive the next phase of tourism growth, the Singapore Tourism Board (STB) and Traveloka yesterday signed a Memorandum of Understanding to promote Singapore as a preferred destination for travellers across five key source markets: Indonesia, Malaysia, Thailand, Vietnam and Australia.
Melissa Ow, Chief Executive, Singapore Tourism Board, and Albert, Co-founder, Traveloka, signing a Memorandum of Understanding to solidify a partnership to promote Singapore as a preferred destination in Indonesia, Malaysia, Thailand, Vietnam and Australia. (Credits: Traveloka)
The agreement extends a longstanding partnership through agreements signed in April 2019, May 2022 and January 2024. For the first time, it has expanded to include Australia – a key source market for both organisations – as well as events marketing to leverage Singapore’s position as a leading hub for live entertainment.
Under the partnership, STB and Traveloka intend to collaborate across four areas: co-branded tactical campaigns spotlighting Singapore on Traveloka’s platform; destination storytelling that helps travellers discover what to see and do; travel tied to Singapore’s vibrant events calendar; and the exchange of aggregated, privacy-safe travel insights that help STB sharpen how Singapore is marketed in each source market. Traveloka’s role is to put its regional reach and consumer insight to work behind Singapore’s destination ambitions.
Aligned with STB’s broader ‘We Don’t Wait For Fun‘ campaign, the co-branded campaigns will target two priority traveller segments – visitors in the early stages of their careers, and families with kids – encouraging them to seize the moment for a Singapore getaway.
“This renewal reflects the importance of Southeast Asia and Australia, as well as the strength of our longstanding partnership with Traveloka,” said Ms Melissa Ow, Chief Executive, Singapore Tourism Board. “Traveloka’s reach, combined with its deep understanding of how travellers in this region discover and book, makes it a strategic partner in our efforts to grow high-yield visitation and ensure Singapore remains a destination worth returning to, time and again.”
Mr Albert, Co-founder, Traveloka says, “Singapore is one of the most-loved destinations among our travellers, and demand across our markets continues to grow. Our role is to be a trusted enabler, bringing the audience, the insight and the all-in-one booking experience that help STB tell Singapore’s story to the right travellers. After more than half a decade working together, this renewal is a sign of the trust we’ve built.”
The collaboration also looks ahead to newer ways of working. Both parties will develop seasonal promotions aligned to Singapore’s events calendar, and explore how data-driven insight and emerging AI tools can support destination storytelling and content discovery, within agreed data-governance and privacy safeguards. As a data-driven platform, Traveloka sees this as part of how modern destination marketing will be done across the region.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.
Traveloka is Southeast Asia’s leading all-in-one travel tech platform, bringing flights, hotels, activities, travel insurance, and eSIM together in a single app. Founded in 2012, Traveloka now operates across Australia, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Thailand, and Vietnam. With over 140 million app downloads, Traveloka was named Best Travel App at the Sensor Tower APAC Awards. With access to over 2 million hotels worldwide and 24/7 live chat support, Traveloka’s mission is to make travel more accessible and enjoyable for everyone across the region and beyond.
Today’s premium SUVs are expected to do more than ever before. For EVs, that expectation increasingly extends beyond the drive itself to the ownership experience that comes with it.
DUBAI, UNITED ARAB EMIRATES – Media OutReach Newswire – 17 July 2026 – There’s a reason premium SUVs remain the vehicle of choice across much of the Middle East. People here spend a lot of time in their cars, commuting between cities, shuttling between meetings, while thinking nothing of driving hundreds of kilometers over a long weekend.
A vehicle is where conference calls are taken between appointments, where children fall asleep in the back seat on the drive home, and where many of the ordinary moments of daily life quietly unfold. That is also why buyers in the region tend to value both performance and convenience, rather than simply paying for horsepower or a premium badge.
Electric vehicles have made those decisions even more nuanced. Not long ago, conversations about EVs were largely centered on battery size, driving range and charging times. Those questions still matter, but increasingly, buyers also demand a clear picture of their post-delivery ownership experience, specifically requiring convenient charging, straightforward servicing, and long-term support.
Viewed through that lens, perhaps the most interesting thing about the VinFast VF 8 isn’t any single specification. Rather, it is the way the company has approached the ownership experience around it.
Designed by the legendary Italian design house Pininfarina, the all-electric D-segment SUV combines premium styling with everyday practicality. With up to 493 km of NEDC driving range and up to 402 horsepower through its dual-motor AWD system, the VF 8 is equally at home navigating city traffic or tackling longer journeys across the region. Its spacious cabin, Level 2 driver assistance technologies and 15.6-inch infotainment display are designed with comfort in mind, whether the journey lasts twenty minutes or two hours.
In the UAE, buyers also benefit from a 10-year vehicle warranty, a 10-year unlimited-mileage battery warranty, 24/7 roadside assistance and five years of free maintenance up to 100,000 km. These benefits strike at the heart of the EV ownership experience, especially for first-time buyers. Running low on charge before an important meeting or worrying about finding support on a long drive are precisely the kinds of concerns that can make consumers hesitate about making the switch.
Globally, VinFast has been investing heavily in the ecosystem surrounding its vehicles. Earlier this year, the company signed agreements with 29 international aftersales partners as part of its plan to expand its global service network to more than 1,100 workshops across North America, Europe, the Middle East and Asia during 2026. The initiative includes globally standardized technician training alongside software updates, battery inspections and technical support throughout the ownership journey.
In the UAE, VinFast works with Al Tayer Motors to provide local aftersales support while continuing to strengthen its regional service network through experienced local partners. Earlier this year, the company also signed an MoU with PlusX Electric, a DEWA-approved charging provider, to complement its charging ecosystem with portable charging pods, on-demand mobile charging and emergency roadside charging services.
In many ways, the Middle East’s EV market is still writing its next chapter. Buyers have more choices than ever before, but expectations are rising just as quickly. Developing a competitive electric SUV addresses only part of the equation; ensuring a seamless ownership experience may ultimately prove equally decisive.
Lao authorities detained 42 Thai nationals. Kaysone Phomvihane City, Savannakhet Province, Laos. 16 July 2026. (Photo: Savannakhet Police)
Lao authorities detained 42 Thai nationals on 16 July after raiding a warehouse in Savannakhet Province allegedly being used to operate illegal online gambling websites.
The raid took place at around 1:30 PM in Nalao village, Kaysone Phomvihane City, after police received reports from local residents that a group of foreigners had rented the warehouse and were running online gambling operations around the clock.
During the operation, police detained 42 Thai nationals and seized numerous desktop computers and mobile phones believed to have been used in the operation.
Authorities said they are continuing to investigate the network to identify additional suspects and others linked to the operation.
The raid is the latest in a series of gambling-related crackdowns across Laos, particularly in provinces along the Thai border.
In June, authorities in Savannakhet detained 161 Vietnamese nationals during a raid on a resort in Sepon district, where police uncovered an illegal gambling operation involving cockfighting, card games, and dice betting. Officers seized 49 passports, 69 mobile phones, more than VND 2.1 billion (approximately USD 80,000) in cash, as well as laptops, safes, money-counting machines, CCTV server equipment, gambling tables, and playing cards.
Just weeks earlier, on 13 May, police detained 102 Thai nationals during raids on three locations in Kaysone Phomvihane City. The suspects were later handed over to Thai authorities at the First Lao–Thai Friendship Bridge on 21 May.
A similar operation was carried out in neighboring Bolikhamxay province later that month, where Lao authorities deported 106 Thai nationals after uncovering another alleged online gambling operation in Paksan district. The group was transferred to Thai police at the Fifth Lao–Thai Friendship Bridge on 27 May.
A similar case also emerged in the capital.
On 17 July, Vientiane authorities handed over 20 Thai nationals to Thailand after arresting them at an apartment in Sisattanak district on suspicion of operating an online gambling website.
Before Menopause, Many Women Are Already Struggling in Silence
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 17 July 2026 – Perimenopause is a natural stage in a woman’s life, yet many women enter this transition without fully understanding what is happening to their bodies or knowing where to seek support.
Group photo with representatives, guests and attendees at the Me. NO PAUSE Official Launching Ceremony.
While menopause is becoming more widely discussed, the years leading up to it often receive far less attention. During perimenopause, women may experience changes in their menstrual cycle, energy levels, concentration, sleep, mood and overall well-being. These changes may begin several years before menopause and can gradually affect a woman’s daily life, work and family responsibilities.
Recognising the need for earlier awareness and support, Alpro Pharmacy has launched Me. NO PAUSE, a women’s health initiative designed to help women better understand, prepare for and live well through the transition to menopause.
As part of the initiative, Alpro is offering eligible women a subsidised ferritin check for only RM1, compared with the normal price of RM35. Alpro is subsidising RM34 of the screening cost to make iron-store assessment more affordable and accessible within the community.
Women aged 35 and above, particularly those experiencing persistent tiredness, brain fog, hair loss, or brittle nails, are encouraged to undergo a ferritin check and speak with a healthcare professional about their results.
The fatigue women are expected to live with
Women in their late thirties, forties, and early fifties often carry multiple responsibilities at home, at work, and within their communities. Persistent exhaustion or difficulty concentrating may therefore be dismissed as stress, lack of sleep, ageing or simply part of having a busy life.
However, these symptoms deserve attention rather than automatic acceptance.
Ferritin is a protein that stores iron in the body. A ferritin check helps assess a person’s iron stores and may identify low iron levels before the condition progresses to iron-deficiency anaemia.
Symptoms such as tiredness and brain fog are non-specific and may have many possible causes. Nevertheless, checking ferritin levels provides women with an opportunity to explore a frequently overlooked possibility and receive appropriate professional guidance.
Malaysia’s Ministry of Health has reported that approximately one in three Malaysian womenof reproductive age, between 15 and 49 years old, experiences anaemia. Despite the scale of the issue, ferritin testing is not commonly discussed as part of routine health screening among women.
Through Me. NO PAUSE, Alpro aims to change that conversation.
“Women are often expected to keep functioning even when they feel persistently exhausted, mentally foggy or simply unlike themselves. These experiences are easily dismissed as stress, age or the result of having too many responsibilities,” said Ph. Ng Yi Ling, Professional Care & Development and Project Lead of Me. No Pause from Alpro Pharmacy.
“We want to move the conversation earlier, before women reach menopause and before exhaustion becomes something they believe they simply have to tolerate. The RM1 price is not merely a promotion; it represents Alpro’s commitment to removing cost as the first barrier to screening.”
“A ferritin check can help a woman understand whether low iron stores may be part of the picture, speak to a pharmacist and take the next appropriate step. Her tiredness deserves to be heard, her concerns deserve to be taken seriously, and her health should never come last.”
Emerging research has also drawn attention to the possible relationship between iron status and cognitive performance during the menopausal transition.
A study published in the scientific journal Nutrients in 2025 examined non-anaemic women going through the menopausal transition. The researchers observed that better iron status was associated with stronger cognitive performance, including greater accuracy, better discrimination and faster response times.
The researchers emphasised that the findings were preliminary and that larger, longer-term studies are required. Nevertheless, the research highlights the importance of better understanding iron status in women who may experience brain fog during perimenopause, even when they have not been diagnosed with anaemia.
Supporting this mission, Powerlife, a leading health supplement provider in Malaysia, has stepped forward as the main partner of Me. No Pause to improve access to ferritin screening for women nationwide, with 300 Ferritin analysers from Global Science using handheld fluorescence technology to provide results within minutes, available at all Alpro Pharmacy.
The launch of Me. NO PAUSE was also attended by representatives from the Malaysian Pharmacists Society Special Interest Group on Women and Child Health and from Universiti Teknologi MARA (UiTM), bringing together community pharmacy practice and academic research to support women’s health.
“Community pharmacists play an important role in making women’s health screening more accessible, approachable and connected to timely action,” said Ms Harpreet Kaur, representing the Malaysian Pharmacists Society Special Interest Group on Women and Child Health.
“Through this initiative, we hope to empower pharmacists to identify women who may be at risk of iron deficiency, provide timely counselling and connect them to appropriate care when further medical assessment is required.”
Representing the Faculty of Pharmacy, UiTM, Associate Professor Dr Mahmathi Karuppannan said:
“Research helps us better understand the burden, level of awareness and health impact of iron deficiency among women in Malaysia. Through this collaboration, UiTM hopes to generate meaningful local insights that can guide public education, early risk detection and the development of future women’s health interventions.”
By connecting accessible screening with pharmacist counselling and appropriate referral pathways, Alpro aims to translate awareness into meaningful, responsible health action.
Women aged 35 and above who experience persistent tiredness, brain fog, hair loss or brittle nails are encouraged to visit their nearest Alpro Pharmacy to learn more about ferritin checks and speak with an Alpro pharmacist.
Through Me. NO PAUSE, Alpro hopes to help more women feel heard, informed and supported before, during and beyond the transition to menopause.
Hashtag: #Alpro
The issuer is solely responsible for the content of this announcement.
About Alpro Group
Founded in 2002, Alpro Group’s ecosystem has grown to include Alpro Pharmacy, Apotek Alpro, Alpro スギ (Sugi) Pharmacy, Alpro Physio, Alpro Clinic, Alpro Baby, Alpro OptiSaver, Alpro Audiology, Alpro Health, and Alpro Foundation. Supported by a team of more than 1,000 healthcare professionals, including doctors, pharmacists, nutritionists, dietitians, physiotherapists, optometrist and many others, Alpro serves over 5 million families in Malaysia and Indonesia through its extensive network of 500 physical outlets.
Alpro Pharmacy is the first and only community pharmacy in the region to offer product liability insurance of MYR 1 million in Malaysia and IDR 3 billion in Indonesia, ensuring the supply of genuine medications and enhancing consumer trust.
With the vision of a healthy and vibrant world, Alpro Group aims to become the No. 1 prescription pharmacy chain in Southeast Asia.
HONG KONG SAR – Media OutReach Newswire – 17 July 2026 – HKT (SEHK: 6823) today announces plan to roll out its ultra-low latency 3.2Tbps AI Data Centre Inter-connect (DCI) Superhighway service, the first of its kind in Hong Kong, enabling AI infrastructure providers and institutions to have ultra-fast and seamless access to computing resources across multiple data centres to meet next-generation AI workloads.
As AI workloads continue to grow and may surpass the capacity of individual facilities, institutions increasingly require access to distributed resources across multiple data centres. The ultra-low latency 3.2Tbps AI DCI Superhighway enables AI infrastructure providers to efficiently scale training and inference operations, while empowering institutions such as universities and research labs to run complex scientific simulations by seamlessly pooling computing capacity across Hong Kong.
Upgrading from our 800Gbps AI Superhighway, the 3.2Tbps AI DCI Superhighway supports advanced industry standards including Remote Direct Memory Access (RDMA), RDMA Over Converged Ethernet (RoCEv2), Multipath Reliable Connection (MRC) and Ultra-Ethernet Transport. It will run on the advanced hollow core fibre, which is planned between Lok Ma Chau Loop and Tseung Kwan O, achieving about 30% lower latency than traditional fibre. The combination of high bandwidth and ultra-low latency keeps thousands of GPUs across data centres working in sync, reducing the time and cost of compute by minimising delays in data transmission, while simultaneously lowering power-per-bit to improve energy efficiency.
Steve Ng, Managing Director of Commercial Group, HKT, said, “At HKT, we see connectivity as the critical foundation of Hong Kong’s AI future. This next-generation fibre network delivers ultra-low latency, high-speed, and secure data exchange to unlock the full potential of AI development across the city. By seamlessly connecting and maximising Hong Kong’s computing resources, we enable faster model training, real-time data processing, and cross-sector AI innovation—strengthening the city’s position as a leading I&T hub. It also lays vital groundwork for the Northern Metropolis, linking the Hetao area with existing data centres today while paving the way for seamless access to new computing resources as they come online across the region.”
Ricky Kwong, Head of Fixed Network Engineering, HKT and CEO, Fiber Link Global, said, “HKT is firmly committed to supporting innovation in Hong Kong, with the ambition of positioning our city as one of the most advanced I&T hubs in the world. To realise this vision, we are upgrading the AI Superhighway across Hong Kong’s major data centre clusters. The first phase, connecting Lok Ma Chau to Tseung Kwan O, is targeted for completion by the end of 2026 and will support the upcoming megawatt-scale Sandy Ridge Data Facility Cluster. Through initiatives such as these, HKT is building the connectivity foundations that will power Hong Kong’s I&T ecosystem for years to come.”
HKT’s AI Superhighway interconnects Hong Kong’s leading data centre clusters and HKT’s new AI Exchange in the Lok Ma Chau Loop. The Group is also prepared to extend coverage to the upcoming Sandy Ridge Data Facility Cluster, supporting its evolution into an advanced data facility cluster.
Hashtag: #HKT
The issuer is solely responsible for the content of this announcement.
About HKT
HKT is a technology, media, and telecommunication leader with more than 150 years of history in Hong Kong. As the city’s true 5G provider, HKT connects businesses and people locally and globally. Our end-to-end enterprise solutions make us a market-leading digital transformation partner of choice for businesses, whereas our comprehensive connectivity and smart living offerings enrich people’s lives and cater for their diverse needs for work, entertainment, education, well-being, and even a sustainable low-carbon lifestyle. Together with our digital ventures which support digital economy development and help connect Hong Kong to the world as an international financial centre, HKT endeavours to contribute to smart city development and help our community tech forward.
SINGAPORE – Media OutReach Newswire – 17 July 2026 – Visitors looking to experience Singapore beyond its iconic attractions can now immerse themselves in two hands-on heritage workshops in the heart of Chinatown. Organised by Chinatown Business Association (CBA), these interactive experiences invite International tourists, families and local Singaporeans to create memorable souvenirs while discovering Singapore’s multicultural traditions.
On 18 July 2026, families can try their hands to create a bag at the DIY Canvas Bag Workshop. Participants will get to design and personalise their own reusable canvas bags using colourful paints. Suitable for all ages and requiring no prior artistic experience, the 90-minute workshop offers a fun way to bond while taking home a unique handcrafted keepsake. Tickets are priced at S$6 per participant, making it an affordable family activity during the school holidays.
The heritage journey continues on 25 July 2026 with the Traditional Nyonya Kueh Workshop, where participants will learn to prepare two beloved Peranakan delicacies – Kueh Koswee, soft pandan rice cakes coated with freshly grated coconut and Apom Berkuah, fluffy traditional rice pancakes served with rich coconut sauce. Guided by an experienced instructor, the workshop introduces beginners to authentic recipes and the rich culinary traditions of Singapore’s Peranakan community through hands-on experience.
Both workshops will be held at the Chinatown Singapore along historic Smith Street. Conveniently located near Chinatown and Maxwell MRT stations, the venue allows visitors to complement their workshop experience with a stroll through heritage streets, traditional shops, temples and local Singaporean eateries.
“Chinatown Singapore is a living cultural district where visitors can experience Singapore’s traditions through meaningful and interactive activities,” said Lim Yick Suan, Executive Director of Chinatown Business Association. “These workshops offer international tourists and local Singaporeans an opportunity to create lasting memories while connecting with our local Singaporean heritage in a fun and engaging way.”
The workshops are available to both international visitors and local participants. As places are limited, advance booking is recommended. For tickets and more information, visit the ticketing page at https://peatix.com/event/5079145 and https://peatix.com/event/5080182.
Event Details
DIY Canvas Bag Workshop: 18 July 2026 (Saturday)
Traditional Nyonya Kueh Workshop: 25 July 2026 (Saturday)
Venue: Chinatown Business Association, 9A Smith Street, Singapore 058923
Sessions: 11.00am–12.30pm and 1.30pm–3.00pm (2 sessions)
Chinatown Singapore is a vibrant destination offering a year-round calendar of cultural events, festivals and heritage experiences that celebrate the precinct’s rich traditions and vibrant community. To discover upcoming programmes and the latest updates, visit https://chinatown.sg/ or follow Chinatown Singapore on Instagram and https://www.facebook.com/ChinatownSGcsm
Hashtag: #ChinatownBusinessAssociation
The issuer is solely responsible for the content of this announcement.
About Chinatown Business Association
Chinatown Business Association (CBA) was set up by a group of passionate Chinatown stakeholders drawn from a cross-section of business leaders, grassroots leaders, Chinese clan associations, hoteliers, hawkers, retailers, and more. CBA is a non-profit organisation serving and promoting the business and community interest of stakeholders in Chinatown. For more information, visit chinatown.sg.
SHANGHAI, July 17, 2026 /PRNewswire/ — The Shanghai Museum’s “On Top of the World Tree: Ancient Civilizations of the Americas” is now officially open to the public. As the largest exhibition ever dedicated to the ancient civilizations of the Americas, it brings together 1,129 groups of objects, nearly 3,000 pieces, from leading museums and cultural institutions in Mexico, Peru, and China. Jointly organized by the Shanghai Museum, Secretariat of Culture of the Government of Mexico’s, INAH, and Ministry of Culture of Peru, the exhibition is structured around the World Tree, the central cosmological concept shared across many ancient American civilizations. Spanning nearly three millennia of history, it presents a comprehensive survey of the civilizations of the ancient Americas. Exceptional works from museum collections across seven provinces in China also join these remarkable treasures from the Americas.
During the exhibition, the Shanghai Museum on People’s Square is transformed beneath the symbolic canopy of the World Tree into an immersive environment inspired by the ancient Americas. Drawing on visual motifs including maize, jaguars, feathered serpents, and pyramids, the museum becomes a cultural landscape that evokes the civilizations on display. Occupying over 7,000m2 of gallery space, the exhibition moves beyond a conventional chronological presentation by placing objects within their historical and cultural contexts to reveal the connections between different civilizations. High-fidelity reconstructions are combined with multimedia installations to create immersive experiences, including multimedia projections, immersive environments, and participatory installations inspired by ritual practice, sacred architecture, mythology, and a ceremonial ballgame. Together, these installations present both the engineering achievements and spiritual worlds of ancient Mesoamerican civilizations, translating the concept of a “vertical cosmos” into an immersive spatial experience where archaeology and mythology converge.
Extending beyond the galleries, the exhibition unfolds across 10,000m2 of immersive experiences, offering visitors far more than a visual spectacle. This journey through ancient civilizations engages all the senses. From the maize field outside People’s Square to the towering World Tree rising through the Museum’s central atrium, visitors are gradually immersed in the world of the ancient Americas as they move from outdoors to indoors. Sight, smell, and taste all become part of the experience. The Shanghai Museum also introduces an integrated cultural experience combining special exhibitions, cultural products, dining, social activities, and live performances, allowing every visitor to discover the way of experiencing the exhibition that appeals to them most.
The Shanghai Museum has partnered with institutions including Shanghai Zoo, Shanghai Expo Culture Park, and Chenshan National Botanical Garden to launch an integrated, multi-dimensional curatorial approach encompassing the interplay of “antiquities, historical figures, animals, plants and foods” in a citywide collaborative program inspired by the concept of the World Tree. Through these cross-institutional partnerships, the exhibition extends beyond the Museum to create a multidimensional cultural experience across Shanghai. The Shanghai Museum has also established a comprehensive “land–sea–air” model, featuring cross-sector ticket packages to enhance accessibility and audience engagement. Beyond the Museum, themed immersive consumption spaces have been created, fostering deeper integration between the exhibition and urban life. To accompany the exhibition, the Shanghai Museum will introduce over 3,000 exhibition-inspired cultural products, alongside Museum Nights, multifunctional leisure spaces, immersive VR experiences, dedicated dining and relaxation areas, and a wide range of educational programs and interpretive resources. During the exhibition period, themed metro trains, buses, sightseeing coaches, and Huangpu River cruises will further extend the exhibition’s presence throughout the city, bringing the atmosphere of the ancient civilizations of the Americas to Shanghai.
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