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SUSS and WiseNet Asia Launch Success Academy in Malaysia to Foster Entrepreneurship, Innovation & Regional Social Impact

The Academy will offer programmes with cross-cultural industry experiences to empower students and executives for success in the global business arena


KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 23 August 2024 – The Singapore University of Social Sciences (SUSS) and WiseNet Asia, a talent solutions and consultant company, today launched the SUSS Success Academy in Kuala Lumpur, unlocking new learning and training opportunities for students in Singapore and Malaysia.

The occasion was marked by an opening ceremony at The Gardens – A St Giles Signature Hotel in Kuala Lumpur and attended by over 100 guests from both countries, including representatives from institutions of higher learning, as well as industry partners and community partners. The ceremony was presided over by Mr. Vanu Gopala Menon, High Commissioner, Singapore High Commission in Kuala Lumpur, and Dr Ong Kian-Ming, Pro Vice-Chancellor, Taylor’s University.

Grounded on SUSS’ commitment to learning for life and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries.

Through the Academy’s two distinct tracks – Personal Success and Professional Success – SUSS will offer opportunities for students from SUSS and other Singapore pre-tertiary and tertiary to co-learn and co-innovate with students from Malaysia. This will include various comprehensive programmes such as interdisciplinary global learning courses and student exchanges. Additionally, SUSS students will have the chance to gain professional experience in the region through work attachments and internships.

Key initiatives include:

  • Student Leadership Development in Social Sustainability: In partnership Belum Eco Resort, SUSS will leverage the resort’s facilities to develop a place-based education programme and experiential site, known as Camp R.A.I.S.E. Students can engage in hands-on activities and projects that emphasise practical applications of sustainability concepts.
  • Overseas Sports Excellence Programme: To deepen sporting and cultural relationships, over 80 SUSS student-athletes will conduct friendlies and training sessions with Malaysian athletes across different sporting groups. Beyond its student focus, the Academy, anchored on SUSS’ expertise in adult and workplace learning, will also serve its dual purpose of creating professional training and development solutions for industry partners, organisations, and institutions.
  • Impact Start-Up Challenge (ISC): The ISC is a credit-bearing course that offers a platform for students from Singapore and Malaysia to learn together and experience the startup ecosystem and work collaboratively to generate ideas, test and pivot their proposal in a real-world setting. The first of such partnerships is with Universiti Kebangsaan Malaysia, enabling both Singapore and Malaysian students to learn and explore business ideas focused on sustainability.
  • Ecopreneur Innovation Programme (EIP): In collaboration with Belum Eco Resort, study trips to Orang Asli villages are being organised, where participants gain insights into the community’s needs, brainstorm innovative business solutions, and develop prototypes aimed at improving their quality of life.

To further promote knowledge exchange and innovation, internship opportunities, and co-design and co-delivery of experiential programmes in Perak, SUSS signed a Memorandum of Understanding yesterday with Bonanza Educare and Perak Academy.

Professor Tan Tai Yong, President of SUSS, said, “The launch of the SUSS Success Academy in Kuala Lumpur embodies our collaborative spirit and dedication to creating meaningful opportunities for our students and enterprises. As part of our vision to be a university that inspires learning for life and impacts lives, our partnership with WiseNet Asia will offer a multitude of opportunities for students in both countries to further develop their mindsets and skill sets. We are excited about the positive impact this will bring to both nations.”

Mr. Wesley Hui, Founder of WiseNet Asia Pte Ltd, said, “We are excited to join forces with SUSS to establish this representative centre in Malaysia. This collaboration is a pivotal step towards shaping the future of young talents, providing them with opportunities for early-stage development. It will allow us to cultivate and mentor young executives, equipping them to thrive in a dynamic world driven by innovation, cutting-edge technologies, and groundbreaking discoveries.”

The launch of the Success Academy in Kuala Lumpur marks the latest in a series of academy openings as SUSS continues to expand its educational footprint across Asia. Last year, SUSS established three academies in Ho Chi Minh City, Beijing, and Shenzhen. Three days ago, SUSS launched an academy in Bangkok in collaboration with Orange Cap Innovative (OCI) and other partners in establishing an experiential education site for student leadership development focused on Social Sustainability. In the next three months, the University will inaugurate four more academies in Jakarta, Manila, and Mumbai, bringing the total to eight regional academies.

For the full media release: https://suss.to/media-release-kl.

For more information, visit www.suss.edu.sg/success-academy.

SUSS: www.suss.edu.sg
WiseNet Asia: https://wisenetasia.comHashtag: #SUSS #WiseNet

The issuer is solely responsible for the content of this announcement.

Early Completion of Savannakhet Bridge Boosts Connectivity

Early Completion of Savannakhet Bridge Boosts Connectivity
Savannakhet residents commute on the new bridge (photo credit: Pathet Lao Daily)

Savannakhet celebrated the early completion of a new bridge across the Xechamphone River in Nathom Village, Atsaphone district on 20 August.

HKFindlawyer.com Introduces Two Innovative Tools to Enhance Legal Accessibility in Hong Kong


HONG KONG SAR – Media OutReach Newswire – 23 August 2024 – HKFindlawyer.com, a pioneering platform dedicated to democratizing legal services in Hong Kong, has launched two groundbreaking tools designed to empower citizens: the Work Injury/Traffic Accident Compensation Calculator and the Mitigation Letter Generator. These tools, which complement HKFindlawyer.com’s free legal consultation services, leverage advanced technology to provide preliminary legal assistance, helping users navigate complex legal situations with greater ease and understanding.

Work Injury/Traffic Accident Compensation Calculator

The Work Injury/Traffic Accident Compensation Calculator is a cutting-edge tool aimed at providing individuals with a preliminary estimate of the compensation they may be entitled to in cases of workplace injuries or traffic accidents. This tool is particularly beneficial for those who are uncertain about their legal rights or the potential financial outcomes of their claims.

The logic behind the calculator is grounded in a thorough analysis of relevant legal precedents, statutory guidelines, and compensation frameworks specific to Hong Kong. Users input key details such as the nature of the injury, the circumstances of the accident, and any long-term impacts on their health or earning capacity. The calculator then processes this information using a sophisticated algorithm that mirrors the considerations typically made by legal professionals during compensation negotiations.

While the tool offers a valuable starting point, it is important to note that the calculator is intended for informational purposes only and should not be seen as a substitute for professional legal advice. The primary aim is to provide users with a clearer understanding of their potential claims, enabling them to approach legal consultations with greater confidence and knowledge.

Mitigation Letter Generator

The Mitigation Letter Generator is another innovative tool introduced by HKFindlawyer.com, designed to assist individuals in drafting effective mitigation letters. These letters are often required in legal proceedings where individuals seek leniency in sentencing by presenting mitigating factors that may have influenced their behavior.

Powered by advanced AI technologies, including Large Language Models (LLMs) and GPT-based algorithms, the Mitigation Letter Generator uses natural language processing (NLP) to analyze the user’s inputs and create a tailored, persuasive document. Users are prompted to provide relevant information, such as the circumstances surrounding the offense, personal background details, and any evidence of remorse or rehabilitation efforts. The generator then constructs a letter that effectively communicates these points in a structured and compelling manner.

This tool is particularly useful for individuals who may lack the educational background or legal expertise to articulate their case effectively. By providing a clear, well-organized letter, the Mitigation Letter Generator helps level the playing field, ensuring that all individuals have the opportunity to present their mitigating circumstances in the best possible light.

A Commitment to Legal Accessibility

The introduction of these two tools underscores HKFindlawyer.com‘s commitment to making legal services more accessible to the general public. By harnessing technology, the platform continues to break down barriers that often prevent individuals from obtaining the legal help they need. Both the Work Injury/Traffic Accident Compensation Calculator and the Mitigation Letter Generator reflect a broader mission to democratize legal services, making them more transparent, user-friendly, and responsive to the needs of everyday citizens.

HKFindlawyer.com has established itself as a leader in legal service innovation, and these new tools are a testament to the platform’s ongoing efforts to enhance the legal experience for Hong Kong residents. As the platform continues to evolve, it remains focused on providing high-quality, accessible legal resources that empower individuals to navigate their legal journeys with greater confidence and clarity.

For more information about these tools and other services, visit HKFindlawyer.com.

Hashtag: #HKFindlawyer


The issuer is solely responsible for the content of this announcement.

Laos Advances Disability Rights with New Driving License Agreement

(Photo: Lao Disabled Women Development Center)

Laos is continuing to strengthen its commitment to improving the lives of its disabled citizens. Recent developments include the publication of a new agreement on driver’s licenses and driving tests specifically designed for people with disabilities.

This move is part of Laos’s broader commitment to enhancing accessibility and support for its disabled population, in collaboration with the International Organization of Disabled Persons.

A senior official from the Ministry of Public Works and Transport noted that the 2015 nationwide survey identified disabled individuals as comprising 2.8 percent of the population aged five and above.

In 2014, the government took a key step by adopting the Decree on the Rights of Persons with Disabilities, aligning with the Convention on the Rights of Persons with Disabilities. This decree outlines the rights of disabled individuals to income security and decent living conditions.

Additionally, the establishment of the National Commission for Disabled Persons provides a cross-ministerial body to advise on national policies and programs, while the Decree on Social Security for Corporate Employees supports allowances for work-related accidents and long-term disabilities.

Laos has been a signatory to the Convention on the Rights of Persons with Disabilities since 2009.

Sivanh Sibounhueang Defies Disability Odds to Craft Masterpieces
Sivanh Sibounhueang painting on a piece of paper (photo: Vanh LikeDrawing)

Amid Laos’s legislative progress on disability rights, people with disabilities, like Sivanh Sibounhueang, known as “Vanh,” continue to thrive and make a mark in their fields After losing both arms in a construction accident at 16, Vanh adapted his passion for art by learning to draw with his foot and creating an improvised painting tool.

His art, including pieces like “Goat Prisoner,” has achieved significant success, with one work auctioned for LAK 3.1 million (USD 146.91).

His recent international exhibition in Malaysia highlighted his commitment to disability inclusion.

Sara Minkara, the Special Adviser on International Disability Rights at the United States (US) Department of State.

In a recent visit to Laos, Sara Minkara, the Special Adviser on International Disability Rights at the United States Department of State, advocated for greater inclusion of disabled individuals.

Her trip highlighted the need for Laos to integrate disability rights more deeply as it prepares to chair the ASEAN Summit in 2024. Minkara emphasized leveraging media platforms and local leader training to reach remote areas and engage key stakeholders to promote effective policy implementation.

Through legislative progress, inspiring individual achievements, and international collaboration, Laos continues to work toward a deep commitment to supporting and empowering its disabled citizens.

Haier Cup Crowns 2024 Champions

  • The tournament attracted 1,000 Malaysian participants in four states (Kuching, Johor, Penang and Kuala Lumpur)
  • Malaysian Grand Finals winners competed against counterparts from Indonesia, the Philippines, Thailand and Vietnam as a new addition to this year’s tournament
  • Malaysian Paris 2024 Olympics badminton men’s doubles heroes Aaron Chia and Soh Wooi Yik made a special appearance as a bonus for participants

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 23 August 2024 – After four months of action-packed competition, Haier Malaysia’s homegrown amateur badminton tournament, the Haier Cup crowned 7 new champions in a thrilling Grand Finals.

Haier Cup 2024 participants locked in fierce but friendly competition during a men’s doubles match
Haier Cup 2024 participants locked in fierce but friendly competition during a men’s doubles match

Open to Malaysians aged 18 and above, the competition began with State Challenge stage. This took place across 4 months in Kuching, Johor, Penang and Kuala Lumpur. Out of 1,000 registered participants, eventually only the champions and runners up of the respective State Challenge advanced to the Grand Finals in Kuala Lumpur on 17 August 2024.

Haier Cup participants competed in four categories – men’s singles, men’s doubles, women’s doubles, and mixed doubles. In addition to medals, winners and runners up received appliances, merchandise and cash as prizes.

Malaysian representatives emerged as overall champions against counterparts from Indonesia, the Philippines, Thailand and Vietnam at a special Haier Cup regional tournament hosted for the first time in Kuala Lumpur
Malaysian representatives emerged as overall champions against counterparts from Indonesia, the Philippines, Thailand and Vietnam at a special Haier Cup regional tournament hosted for the first time in Kuala Lumpur

Haier Malaysia Brand Marketing Assistant Director Julian Thean said, “The recently concluded Summer Olympics reinforced badminton’s importance as a form of national pride. Our brand ambassadors Aaron Chia and Soh Wooi Yik brought rhapsody to the nation as they won Malaysia’s first medals in Paris 2024 and become double Olympic bronze medallists. Their motivation, dedication, and sportsmanship are values which we hope to inculcate in Malaysians.”

“Badminton, and sport in general, is a pathway to healthier lifestyles that fosters positive competition and creates a sense of community, bringing people together and encouraging mutual respect and sportsmanship. These are aspects which resonate with Haier’s pursuit of co-creating a better life with users, guided by our purpose of ‘More Creation, More Possibilities’. I am pleased that the competition was received positively and with enthusiasm by Malaysians. Congratulations to all winners,” Thean added.

Haier Malaysia Brand Marketing Assistant Director Julian Thean speaking to brand ambassadors Aaron Chia and Soh Wooi Yik who made a special appearance following their Paris 2024 Olympic Games heroics to thrill participants
Haier Malaysia Brand Marketing Assistant Director Julian Thean speaking to brand ambassadors Aaron Chia and Soh Wooi Yik who made a special appearance following their Paris 2024 Olympic Games heroics to thrill participants

While they could not attend the Grand Finals, Aaron and Wooi Yik took time out of their training schedules to thrill participants at Haier’s regional tournament in Kuala Lumpur on 18 August 2024, signing autographs and posing for photos with fans.

The regional competition is an evolution from the inaugural edition, hosted by Haier Malaysia in conjunction with the National Month. Grand Finals champions competed against winning representatives from Indonesia, the Philippines, Thailand and Vietnam. The regional tournament saw displays of skill, passion and sportsmanship amongst geographical neighbours.

Eventually the Malaysian team emerged victorious as the overall champion, defeating Vietnam team in a thrilling final match.

Grand Finals

Category Winners State Runners Up State
Men’s Singles Mah Yan Quan Johor Beh Yu Jun KL
Men’s Doubles Muhammad Afiq Syazwan B. Mohd. Samri

&

Muhammad Taufik B. Abdul Haris

KL Muhammad Hasif Iman Bin Aini

&

Abang Syazwan B. Abang Ishak

Kuching
Women’s Doubles Elaine Ng Yee Mun

&

Soong Ru Hui

KL Teng Xin Ru

&

Teng Lei Mun

KL
Mixed Doubles Sim Han Min

&

Tan Chew Ping

Johor Tan Cheryl

&

Chong Chun Hou

KL


Regional Finals

Category Winners Runners Up
Malaysia Vietnam
Men’s Singles Hakimi Akhbar Tran Khanh Hung (Viet)
Men’s Doubles Muhammad Afiq Syazwan B. Mohd. Samri

&

Muhammad Taufik B. Abdul Haris

Nguyen Viet Thanh

&

Tong Thien Nhan

Women’s Doubles Soong Ru Hui

&

Tan Chew Ping (MY)

Tran Thi Bao Chau

&

Vuong Thuy Tien

Mixed Doubles Sim Han Min

&

Tan Chew Ping (MY)

Lam Nhat Nguyen

&

Nguyen Binh Hoa

For more information about Haier Cup 2024, please visit https://www.haier.com/my/ and follow Haier on Facebook and Instagram for the latest promotions, events and updates.

Hashtag: #HaierMalaysia



The issuer is solely responsible for the content of this announcement.

Brief Background on Haier Group

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of “More Creation, More Possibilities”, we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecological partners.

Being an iconic company in the real economy, we’ve always been user centered, adhered to original technology and built a landscape of three pillars, Smart Living, Comprehensive Health and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world’s only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for six consecutive years. Additionally, we have ranked among the Top 10 in the Google & Kantar BrandZ Chinese Global Brand Builders for eight consecutive years, held the No.1 position in Euromonitor’s Global Major Appliances Brand for 15 consecutive years, and have been selected as one of The World’s 500 Most Influential Brands by the World Brand Lab for twenty consecutive years.

We have five listed companies, and our subsidiary Haier Smart Home is named among the Fortune’s Global 500 and World’s Most Admired Companies. We have several global premium brands, including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, and have the world’s first smart home Scenario Brand, SAN YI NIAO. We have built the world-leading industrial Internet platform COSMOPlat and the comprehensive health industry ecosystem Incaier.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.

For further enquiries, please contact:

HAIER ELECTRICAL APPLIANCES (MALAYSIA) SDN BHD
Tel: 03-5882 2888
Careline: 1-800-88-6666

Tawan Taekwondo Shine with Gold at International Championship

Tawan Taekwondo Shine with Gold at International Championship
Tawan Taekwondo Club team takes a group photo for the 7th Heroes Taekwondo International Championship in Bangkok, Thailand (photo credit: Tawan TKD Club)
The Lao Tawan Taekwondo Club is set to continue its winning streak at the upcoming Ambassador of the Republic of Korea Cup in Luang Prabang province this September.

Warranty and Aftersales: The Unsung Heroes of EV Adoption

VinFast is counting on excellent warranty and aftersales support to dispel doubts about EV reliability and drive adoption. With a 10-year warranty on both vehicle and battery, the Vietnamese automaker is setting a new standard for consumer confidence in the electric vehicle market.


HANOI, VIETNAM – Media OutReach Newswire 23 August 2024 – The electric vehicle (EV) market is at a crossroads. While overall sales have surged in recent years, there’s still a sense of hesitation among consumers. Are EVs really as reliable as their gasoline-powered counterparts? What happens if something goes wrong? These questions, mirroring concerns from the early days of smartphones, are top of mind for many potential buyers.

Caption

While the benefits of EVs are undeniable—reduced emissions, lower operating costs, and a smoother, quieter driving experience—the uncertainties surrounding their long-term performance and ownership costs are a major roadblock to widespread adoption.

The Battery Warranty: More Than Just a Promise

One of the most significant concerns for potential EV buyers is the longevity of the battery, the heart of an electric vehicle. A recent study from India revealed that a significant 47.89% of potential buyers would be more likely to purchase an EV if manufacturers offered comprehensive battery warranties. This finding underscores the pivotal role that trust and reliability play in the EV market.

In many ways, the EV battery is like the engine of a traditional car. It’s the powerhouse that propels the vehicle, and its health directly impacts the EV’s performance and lifespan. However, unlike traditional engines, EV batteries rely on complex chemical reactions and are susceptible to degradation over time. This degradation, often referred to as “capacity fade,” can reduce the battery’s capacity and range, leading to concerns about the EV’s long-term value and usability.

Consumers, often drawing comparisons to their smartphones, worry that EV batteries will suffer a similar fate, losing significant capacity within a few years. But while the smartphone analogy is understandable, it’s not entirely accurate.

As Fortune’s James Morris notes, EV batteries aren’t charged as frequently as smartphones. The average American drives 40 miles daily, and with most EVs now offering 200+ mile ranges—like the VinFast VF 8’s 264-mile range—charging might only be needed every five days, significantly extending battery lifespan.

But while the science is sound, it’s still up to OEMs to allay customers’ worries about potential battery-related problems. To instill confidence in the EV’s long-term viability, most manufacturers guarantee their EV batteries for eight years, when the battery usually has at least 70% capacity remaining. Some have gone above and beyond: VinFast offers a 10-year/125,000-mile bumper-to-bumper warranty, and a 10-year warranty for the battery (unlimited mileage). That’s a decade of peace of mind for drivers.

“VinFast’s warranty gave me total confidence in making the purchase,” said John Riedy, a U.S. photographer and VF 8 owner.

The experience of Riedy and others aligns with researches, which has again been emphasized in one on China’s EV scene published in the Polish Journal of Environmental Studies. This study found that consumers’ willingness to embrace electric vehicles is positively impacted by longer and more comprehensive battery warranties.

The experience of Riedy and others aligns with existing research literature, further emphasized in a recent study on China’s EV scene published in the Polish Journal of Environmental Studies. This study found that consumers’ willingness to embrace electric vehicles is positively impacted by longer and more comprehensive battery warranties.

Aftersales Support: Another Deciding Factor

Beyond the warranty, robust aftersales support is a critical factor in EV adoption. A 2023 study by the Energy Policy Institute at the University of Chicago revealed that 47% of Americans are unlikely to buy an EV as their next car, citing concerns about maintenance costs and a lack of knowledge about EV benefits.

It’s understandable why the public might hesitate to embrace this new technology. After all, they’re accustomed to internal combustion engine (ICE) cars, a technology refined for over a century since Karl Benz produced the first automobile in 1886. While EV technology is advancing rapidly, the supporting infrastructure and expertise are still maturing. For many potential buyers, the prospect of needing specialized technicians or facing potential delays for parts is a significant deterrent.

This is precisely why comprehensive aftersales support is so crucial. It’s about building trust and loyalty with customers by demonstrating that EV ownership is not only viable but also convenient. A recent Deloitte report highlighted this trend, indicating that OEMs are exploring innovative service models, such as mobile service units and over-the-air (OTA) software updates, to enhance customer satisfaction and streamline service delivery.

Several brands, including VinFast, are adopting these strategies. By offering easy access to service centers, prompt repairs, knowledgeable technicians, and mobile service, these companies aim to provide a seamless ownership experience. Additionally, OTA updates, enabled by connected vehicle platforms, can add value and enhance vehicle performance over time.

While the environmental benefits of EVs are a draw for many, it’s the assurance of a robust warranty and comprehensive aftersales support that truly fosters lasting commitment to the electric vehicle lifestyle. These factors address the real pain points consumers face when considering the switch.

By tackling these concerns head-on, manufacturers like VinFast are paving the way for a future where EVs are not merely an alternative, but the dominant choice on the roads.

Hashtag: #VinFast #EV #VF8

The issuer is solely responsible for the content of this announcement.

LG Partners Digital Art Fair to showcase a vision for a Good Life with four essential elements to make Life Better

Renowned digital artist Zenavi creates a large-scale outdoor advertisement in Causeway Bay presenting LG’s “Jar of Life” to Illustrate 4 facets of LG’s products which improve daily life, happiness, health and wellbeing

HONG KONG SAR – Media OutReach Newswire – 23 August 2024 – Life is full of countless cherished moments and challenging times too, which all serve to make up the tapestry of our life journey. LG Electronics Hong Kong (LG), a company committed to providing innovative and quality products, understands this well; with the brand’s core philosophy of “Brave Optimism”, LG aims to bring customers a better life vision wherein “Life is Better When Together.” To this end, LG has partnered with Digital Art Fair to create a large-scale outdoor advertising campaign, and a live art installation with renowned digital artist Zenavi who created the “Jar of Life” art film and outdoor billboard. The artwork illustrates four key elements of LG’s innovative products that improve daily life, allowing everyone to experience the beauty of life, even when we are living busy, stressful lives amidst the bustling city environment.

LG’s Managing Director, Yuri Han, introduced the project, saying, “Optimism is all around us; it’s not just an attitude, but a power that enlightens life. Hong Kong is a vibrant city full of energy and opportunities. We hope this activity will convey an optimistic message to our friends in Hong Kong, letting everyone feel the beauty of life through this artistic endeavor.”

Digital Art Fair Founder and Global Fair Director, Gillian Howard, said, “I’m thrilled to enter our third year of collaboration with LG. This campaign of infusing art into daily products highlights LG’s commitment to supporting creative power in Hong Kong, uplifting young artists, and most importantly, bringing positivity to our everyday lives.”

Magnificent Creation by Digital Artist Zenavi, the “Jar of Life” illustrates LG’s “Life’s Good” Campaign

To showcase the joys of life and heartwarming moments which make our stories dynamic and captivating, LG and Digital Art Fair jointly invited digital artist Zenavi to co-create the “Jar of Life” art project, which features the “Life is Better When Together” art film. Zenavi, a digital artist highly acclaimed for creating unique artistic works in a vibrant style, excels at crafting complex kaleidoscopic patterns and thereby conjuring fantastical worlds. This artistic creation emphasizes that a good life is composed of four interconnected aspects: living, enjoyment, rest, and feeling. Each aspect is brought together into a unique “Jar of Life”, which LG fills with its innovative products to help capture and preserve life’s important moments. The campaign aims to reveal the essence of “Life’s Good,” while realizing a vision for a better life for all.

“Jar of Life” : When all four jars are filled, the true essence of “Life’s Good” is revealed, and that is ‘Life is Better When Together’

Artist Zenavi said, “I am so honored to have been given the chance to share my art through this project with LG and Digital Art Fair, allowing creative expression for me while expanded the Jar ideas into their own.

Colorful and intricate jars are a big part of my art style, a symbol of memories we can cherish and bring with us everywhere. To incorporate something I value into “The Jars of Life”, a fun and colorful journey of discovering LG products, has been a dream come true.”

Large-scale Advertising and Art Installation “Life is Better When Together” Set Up in Causeway Bay

Now, everyone can feel the benefits of a better life brought by LG’s innovative home appliances through vibrant and colorful artworks. The brand has set up the “Jar of Life” art installation in Causeway Bay’s Fashion Walk and Paterson Street, as well as a large-scale billboard at Causeway Bay Island Beverley Shopping Centre. LG hopes to combine art, lifestyle and technology, letting people experience the joy and value of life more deeply. Moreover, it aims to show that when every aspect of life is meticulously cared for, we are able to realize the vision of “Life is Better When Together”.

LG Managing Director, Yuri Han, concluded, “We hope everyone can come to Causeway Bay to appreciate the ‘LG better life journey’ concept which we have designed through our passion for caring for you. Here, you can experience the surprises and joy of life through the integration of art, technology and innovative products which help everyone overcome those daily challenges in life.”

Hashtag: #LifesGood #LGHK



The issuer is solely responsible for the content of this announcement.

About LG Electronics, Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 84 trillion in 2023. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.