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97% of Shopee Affiliates Show Continuous Support towards Malaysian Businesses

Survey discovers 85% Shopee Affiliates promote local brands more than half of the time, with high local audience engagement rates the key to success


KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 18 November 2024 – While excitement lingers among shoppers and local sellers after Shopee’s 11.11 Big Sale, Shopee Affiliates continue to drive engagement towards local sellers across Malaysia. In fact, 97% of affiliates expressed strong interest in supporting local sellers, which indicates that these affiliates feel a strong connection to local brands, recognising their unique value, authenticity, and cultural relevance. To gain deeper insights into how Shopee Affiliates contribute to the success of local sellers, Shopee conducted a survey to better understand their unique experiences and perspectives.

Shopee Affiliates at the recent 2024 Shopee Superstar Awards
Shopee Affiliates at the recent 2024 Shopee Superstar Awards

Over 85% of Shopee Affiliates reported that they promote more local brands than international brands, dedicating the majority of their efforts to supporting homegrown products. By promoting Malaysian brands, affiliates also support small business growth and contribute to the local economy, further enhancing the appeal of these partnerships.

Majority of Shopee Affiliates cite higher engagement (34%) and access to wider audiences (24%) as the top factors in their success in driving sales for Shopee sellers. This mutually beneficial partnership enables local sellers to leverage affiliates’ strong audience connections, enhancing their engagement and expanding their reach. This approach enhances brand visibility while fostering trust and credibility for local sellers—benefits that traditional advertising often struggles to deliver. Shopee Affiliates amplify these advantages through engaging livestreams on Shopee Live and short-form video content via Shopee Video.

Local sportswear brand ELGINI Malaysia was one of the top local sellers during Shopee’s 11.11 Super Sale, with a growth of more than 115% compared to average day, selling their high quality sports attire on 11.11 alone. Founder Lim Chong Soo recognised the contribution of Shopee Affiliates to their success. “We have been working with Shopee Affiliates to promote our products since September 2024, and we are glad it has manifested into a successful 11.11 for us,” said Lim. “Their endorsement has been invaluable in building our credibility and expanding our reach, as Shopee Affiliates have contributed to 20% of our sales during the 11.11 campaign, connecting us with customers in ways we never thought possible.

The Health and Beauty category has been the top sales category this 11.11, and leading the charge for local sellers is Malaysia’s own skincare brand The Raw. with a sales uplift of more than 4X this 11.11. Founder Adibah Mazlan credited Shopee Affiliates as one of the main drivers of sales growth. “Promoting through Shopee Affiliates has been an eye opener for me since I first engaged with them in September 2024. With Shopee Affiliate, we have new customers from all over the country, from markets that we never thought we could penetrate. We definitely look forward to working with Shopee Affiliates even more moving forward.”

“Our Shopee Affiliates play a vital role in driving the growth of our local businesses by consistently promoting homegrown brands to a wider audience. We remain committed to empowering local businesses and affiliates by providing the necessary tools and resources within a cohesive ecosystem that benefits all stakeholders. The Shopee Affiliates programme also serves as a viable pathway to entrepreneurship for emerging content creators, particularly in underserved regions. In addition to offering financial opportunities, the programme equips individuals with valuable digital skills, contributing to local economic development and fostering greater self-reliance,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.

The survey also revealed Home and Living products (46%) as the most popular among Malaysian shoppers, followed by Beauty and Personal Care (24%) and Fashion and Accessories (20%). Affiliates highlighted that these products resonate strongly with Malaysian consumers due to their broad appeal and consistent demand. Items like kitchenware, décor, and organisational products, which cater to everyday needs, drive higher engagement and conversions by offering essential and versatile solutions for a wide audience.

Affiliates highlighted that Quality and Reliability are key factors when choosing local brands or products to promote, with 48% ranking these attributes as their top priority. They emphasised that endorsing dependable products helps them build trust with their audiences, enhancing both seller credibility and customer satisfaction. This in turn strengthens the relationship between affiliates and local brands through providing more authentic and impactful recommendations that helps buyers make informed purchasing decisions.

Respondents discovered the Shopee Affiliate Program through a variety of channels such as social media, Shopee’s official website and the Shopee Affiliate Referral Star program, which incentivizes affiliates with a 15% commission match on referrals. Once enrolled, affiliates highlighted that the program’s competitive commission rates and exclusive promotions have been the most valuable in helping them promote products effectively, increase brand awareness, and engage their audiences to help them succeed as a Shopee Affiliate.
Hashtag: #Shopee #ShopeeMalaysia #ShopeeMY #Affiliate #ecommerce #shopping #survey

The issuer is solely responsible for the content of this announcement.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

Sweat Your Way to Rewards: Live4Well Revolutionizes Wellness with Innovative “Exercise-to-Earn” Ecosystem


HONG KONG SAR – Media OutReach Newswire – 18 November 2024 – The past decade has witnessed a dramatic shift in consumer behavior, with online shopping becoming the norm, further accelerated by the pandemic. Reward programs have sprung up everywhere, incentivizing spending and fostering brand loyalty. The core of cashback is to encourage consumers to develop a habit of continuous shopping through rewards. This same logic is beginning to take root in the field of sports and health.

LIVE4WELL VIV PASS
LIVE4WELL VIV PASS

GYMetaverse, the innovative team behind the successful Live4Well Genesis NFT collection, is disrupting the rewards landscape with the launch of its upgraded VIV PASS program. This groundbreaking “move-to-earn” ecosystem incentivizes healthy habits, transforming sweat equity into tangible rewards. Live4Well envisions a positive feedback loop where exercise leads to better health, and better health leads to tangible benefits, realizing the concept of “health as wealth.”

Pioneering the “Fitness Mileage” Concept: Earn Rewards for an Active Lifestyle

This inclusive program is open to users worldwide with zero barriers to entry. In just minutes, users can download the Live4Well mobile app and register for free access to the VIV Pass ecosystem. Initially, Sweat Points, the program’s reward currency, can be earned through three primary avenues:

(1) Daily Exercise — Users accumulate points by tracking steps and calories burned, turning daily workouts into rewarding experiences.

(2) Competition Participation — Points are awarded for participating in designated sporting activities, simply by uploading proof of participation.

(3) Health & Fitness Spending — Users can upload receipts for eligible purchases in the designated sports and wellness categories to earn additional Sweat Points.

Live4Well makes the benefits of exercise immediately tangible, converting effort into visible rewards. Accumulated Sweat Points can be redeemed for a variety of prizes, including cash vouchers, fitness products, and exercise classes. The Live4Well app also empowers users to track their fitness data and participate in engaging challenges.

Creating a Global Sharing Economy: A triple win for Users, Businesses, and the Industry

Live4Well‘s vision extends beyond simply creating a health management platform. The “exercise-to-earn” concept fosters a mutually beneficial ecosystem:

(1) User BenefitsVIV PASS motivates individuals to adopt and maintain healthy exercise habits through a rewarding system.

(2) Business Advantages The platform connects businesses with their target audience through community engagement and strategic partnerships, driving more effective product promotion.

(3) Industry Transformation By creating a “move-to-earn” economy, Live4Well stimulates consumer spending, transforming calorie expenditure into a quantifiable reward unit. This innovative approach empowers businesses to generate revenue, expand operations, and seamlessly connect the virtual and physical worlds.

Since its inception, Live4Well‘s fitness alliance ecosystem has continued to expand. With ongoing optimization of its operational framework, the VIV PASS ecosystem provides easy access and a tiered membership system, fostering a comprehensive wellness mechanism which stimulates consumer engagement, and builds a thriving global sharing economy.

Hashtag: #Live4Well #VIVPASS #movetoearn #web3 #sports #globalsportsalliance #wellness #NFT





The issuer is solely responsible for the content of this announcement.

Live4Well – Asia’s first Web3 Health management platform

SWEAT AND EARN is the key objective of Live4Well. Live4Well aims to create a reward-driven wellness platforms that merges health and technology. Utilizing AI, we focus on both individual wellness and sports, fostering a community-based economy that incentivizes healthy behavior.

A New Era of Flight for the Low-Altitude Economy: Hong Kong’s Premier eVTOL Association Hong Kong eVTOL Industry Association

Dedicated to Promoting the Development of eVTOL Technology and Boosting the Low-altitude Economy in Hong Kong and the Greater Bay Area of China


HONG KONG SAR – Media OutReach Newswire – 18 November 2024 – To support the Hong Kong Government’s initiative to develop the low-altitude economy, the Centre for Intelligent Multidimensional Data Analysis (CIMDA) at the City University of Hong Kong (CityU), a member of the AIR@InnoHK Cluster, has partnered with FDB Group to establish the Hong Kong eVTOL Industry Association. Being a premier electric Vertical Take-Off and Landing (eVTOL) industry association established in Hong Kong, it marks a new milestone in promoting the local low-altitude economy.

A New Era of Flight for the Low-Altitude Economy: Hong Kong's Premier eVTOL Association

This non-profit organization aims to promote research and development (R&D) in emerging eVTOL technology while facilitating business growth in Hong Kong and the Greater Bay Area of Mainland China. By fostering a robust eVTOL technology industry, the Association is dedicated to advancing innovation and practical applications in this dynamic field.

Strong Connections from All Around the World to Foster Collaboration

The Hong Kong eVTOL Industry Association is supported by a diverse network of local, Mainland, and international academies, experts, and professionals from various sectors, including research and development, technical advisory, and public policy. Partnering with world-class research leaders and universities specializing in engineering, mathematics, and computer science, it focuses on advancing eVTOL aircraft technology, original equipment manufacturers (OEMs), and aircraft operators to promote the development of the eVTOL industry.

City University of Hong Kong has established itself as one of the most innovative universities globally, pioneering research in areas of critical relevance. The University is actively engaged in projects related to electric vehicles, air mobility, spatial data analysis, optimization, telecommunications, video processing, graphics and visualization, digital twins, process automation, safety and reliability modelling, and artificial intelligence, which are essential components for eVTOL operations.

Together, the Hong Kong eVTOL Industry Association actively engages with the HKSAR government and relevant authorities to develop policies that promote research, development, and safety within the eVTOL industry, while also exploring market demands related to the research and development of eVTOL aircraft and their associated industry chains.

Mission

The mission of the eVTOL Association is to advance eVTOL technology through collaborative research and development initiatives. We are committed to fostering innovation, facilitating industry partnerships, and creating a robust ecosystem that supports the safe and effective commercialization of eVTOL applications. By engaging with local stakeholders, government entities, and academic institutions, we aim to address market needs, promote sustainable urban mobility solutions, and contribute to the growth of the low-altitude economy in Hong Kong and the Greater Bay Area.

Vision

Our vision is to establish Hong Kong as a global hub for eVTOL innovation, where cutting-edge research and practical applications converge to enhance connectivity, sustainability, and economic growth. We aspire to create a thriving community that not only advances eVTOL technology but also successfully transfers these innovations from research to real-world applications and transforms how people and goods move in urban environments. Through our efforts, we aim to lead the way in shaping the future of urban air mobility and positioning the Greater Bay Area as a leader in the global eVTOL market.

With strong support from the City University of Hong Kong and its industry partners, academic experts, government entities, the education sector, and the aircraft industry, the Hong Kong eVTOL Industry Association promotes thought leadership and facilitates the exchange of international best practices.

Prof. Hong Yan, Wong Chun Hong Professor of Data Engineering at the City University of Hong Kong and Director of the Centre for Intelligent Multidimensional Data Analysis (CIMDA), shared, “With many world-class researchers and a well-established business environment, Hong Kong can become one of the best places for R&D and business growth in low-altitude economy. At our Centre for Intelligent Multidimensional Data Analysis (CIMDA), we conduct research on AI and data analysis, which will be used for eVTOL operations. As educators and researchers, we will be most happy to see that our innovative technologies are used in the real world of eVTOL business, and we can train our students to become future leaders in related industries.”

Prof. Ray Cheung, Associate Provost (Digital Learning) and professor of Electrical Engineering at the City University of Hong Kong, shared, “Hong Kong enjoys the strong support of the Motherland and is closely connected to the world, serving as an intersection to connect with the global market. Located in the heart of Hong Kong, City University of Hong Kong strives to promote research and development, nurture talents to foster the development of a low-altitude economy, and increase Hong Kong’s competitiveness in the global market.”

Dr. David Chung, former Under Secretary for Innovation and Technology, CEO of Trio AI Limited, shared, “Hong Kong provides rich soil for nurturing talents in scientific research and development, allowing students to unleash the potential for technological innovation. With Shenzhen ranking first in the development of the world’s low-altitude industry, Hong Kong can work closely with its neighbouring city to foster a robust drone economy.”

Mr. K. S. Ng, Chairman of FDB Group, shared, “The Association aims to establish a global hub representing various eVTOL-related companies, industry partners, academics, experts, and local stakeholders worldwide. This hub will showcase cutting-edge technologies and expertise while fostering research and development aligned with Hong Kong and the Greater Bay Area standards. By facilitating the transfer of innovations from R&D to real-world applications, we will create a comprehensive value chain focused on commercialization, enabling stakeholders to tap into lucrative local and regional markets and foster a more dynamic and supportive business ecosystem.”
Hashtag: #eVTOL #香港電動垂直起降飛行器商會 #低空經濟

The issuer is solely responsible for the content of this announcement.

About the Hong Kong eVTOL Industry Association

We are a premier organization dedicated to research and development (R&D) in the emerging electric Vertical Take-Off and Landing (eVTOL) technology. Our mission is to foster innovation, facilitate industry partnerships, and create a robust ecosystem that supports the safe and effective commercialization of eVTOL applications, driving business growth in Hong Kong and the Greater Bay Area of Mainland China.

We collaborate with local, Mainland, and international academies, experts, and professionals across various sectors—including research and development, technical advisory, and public policy—as well as leading eVTOL aircraft OEMs and aircraft operators, to develop a comprehensive ecosystem.

A New Era of Flight for the Low-Altitude Economy: Hong Kong’s Premier eVTOL Association Hong Kong eVTOL Industry Association

Dedicated to Promoting the Development of eVTOL Technology and Boosting the Low-altitude Economy in Hong Kong and the Greater Bay Area of China


HONG KONG SAR – Media OutReach Newswire – 18 November 2024 – To support the Hong Kong Government’s initiative to develop the low-altitude economy, the Centre for Intelligent Multidimensional Data Analysis (CIMDA) at the City University of Hong Kong (CityU), a member of the AIR@InnoHK Cluster, has partnered with FDB Group to establish the Hong Kong eVTOL Industry Association. Being a premier electric Vertical Take-Off and Landing (eVTOL) industry association established in Hong Kong, it marks a new milestone in promoting the local low-altitude economy.

A New Era of Flight for the Low-Altitude Economy: Hong Kong's Premier eVTOL Association

This non-profit organization aims to promote research and development (R&D) in emerging eVTOL technology while facilitating business growth in Hong Kong and the Greater Bay Area of Mainland China. By fostering a robust eVTOL technology industry, the Association is dedicated to advancing innovation and practical applications in this dynamic field.

Strong Connections from All Around the World to Foster Collaboration

The Hong Kong eVTOL Industry Association is supported by a diverse network of local, Mainland, and international academies, experts, and professionals from various sectors, including research and development, technical advisory, and public policy. Partnering with world-class research leaders and universities specializing in engineering, mathematics, and computer science, it focuses on advancing eVTOL aircraft technology, original equipment manufacturers (OEMs), and aircraft operators to promote the development of the eVTOL industry.

City University of Hong Kong has established itself as one of the most innovative universities globally, pioneering research in areas of critical relevance. The University is actively engaged in projects related to electric vehicles, air mobility, spatial data analysis, optimization, telecommunications, video processing, graphics and visualization, digital twins, process automation, safety and reliability modelling, and artificial intelligence, which are essential components for eVTOL operations.

Together, the Hong Kong eVTOL Industry Association actively engages with the HKSAR government and relevant authorities to develop policies that promote research, development, and safety within the eVTOL industry, while also exploring market demands related to the research and development of eVTOL aircraft and their associated industry chains.

Mission

The mission of the eVTOL Association is to advance eVTOL technology through collaborative research and development initiatives. We are committed to fostering innovation, facilitating industry partnerships, and creating a robust ecosystem that supports the safe and effective commercialization of eVTOL applications. By engaging with local stakeholders, government entities, and academic institutions, we aim to address market needs, promote sustainable urban mobility solutions, and contribute to the growth of the low-altitude economy in Hong Kong and the Greater Bay Area.

Vision

Our vision is to establish Hong Kong as a global hub for eVTOL innovation, where cutting-edge research and practical applications converge to enhance connectivity, sustainability, and economic growth. We aspire to create a thriving community that not only advances eVTOL technology but also successfully transfers these innovations from research to real-world applications and transforms how people and goods move in urban environments. Through our efforts, we aim to lead the way in shaping the future of urban air mobility and positioning the Greater Bay Area as a leader in the global eVTOL market.

With strong support from the City University of Hong Kong and its industry partners, academic experts, government entities, the education sector, and the aircraft industry, the Hong Kong eVTOL Industry Association promotes thought leadership and facilitates the exchange of international best practices.

Prof. Hong Yan, Wong Chun Hong Professor of Data Engineering at the City University of Hong Kong and Director of the Centre for Intelligent Multidimensional Data Analysis (CIMDA), shared, “With many world-class researchers and a well-established business environment, Hong Kong can become one of the best places for R&D and business growth in low-altitude economy. At our Centre for Intelligent Multidimensional Data Analysis (CIMDA), we conduct research on AI and data analysis, which will be used for eVTOL operations. As educators and researchers, we will be most happy to see that our innovative technologies are used in the real world of eVTOL business, and we can train our students to become future leaders in related industries.”

Prof. Ray Cheung, Associate Provost (Digital Learning) and professor of Electrical Engineering at the City University of Hong Kong, shared, “Hong Kong enjoys the strong support of the Motherland and is closely connected to the world, serving as an intersection to connect with the global market. Located in the heart of Hong Kong, City University of Hong Kong strives to promote research and development, nurture talents to foster the development of a low-altitude economy, and increase Hong Kong’s competitiveness in the global market.”

Dr. David Chung, former Under Secretary for Innovation and Technology, CEO of Trio AI Limited, shared, “Hong Kong provides rich soil for nurturing talents in scientific research and development, allowing students to unleash the potential for technological innovation. With Shenzhen ranking first in the development of the world’s low-altitude industry, Hong Kong can work closely with its neighbouring city to foster a robust drone economy.”

Mr. K. S. Ng, Chairman of FDB Group, shared, “The Association aims to establish a global hub representing various eVTOL-related companies, industry partners, academics, experts, and local stakeholders worldwide. This hub will showcase cutting-edge technologies and expertise while fostering research and development aligned with Hong Kong and the Greater Bay Area standards. By facilitating the transfer of innovations from R&D to real-world applications, we will create a comprehensive value chain focused on commercialization, enabling stakeholders to tap into lucrative local and regional markets and foster a more dynamic and supportive business ecosystem.”
Hashtag: #eVTOL #香港電動垂直起降飛行器商會 #低空經濟

The issuer is solely responsible for the content of this announcement.

About the Hong Kong eVTOL Industry Association

We are a premier organization dedicated to research and development (R&D) in the emerging electric Vertical Take-Off and Landing (eVTOL) technology. Our mission is to foster innovation, facilitate industry partnerships, and create a robust ecosystem that supports the safe and effective commercialization of eVTOL applications, driving business growth in Hong Kong and the Greater Bay Area of Mainland China.

We collaborate with local, Mainland, and international academies, experts, and professionals across various sectors—including research and development, technical advisory, and public policy—as well as leading eVTOL aircraft OEMs and aircraft operators, to develop a comprehensive ecosystem.

H2G Green Limited Reports 79% Growth In 1H2025 Revenue

SINGAPORE – Media OutReach newswire – 18 November 2024 – H2G Green Limited (“H2G” or the “Company”, together with its subsidiaries, collectively the “Group”) announced today its results for the first half of the financial year ended 30 September 2024 (“1H2025”).
For 1H2025, the Group reported revenue of S$7.5 million, a 79% increase compared with S$4.2 million for the same period last year (“1H2024”). The increase in revenue is attributed to both its Energy Business and Lifestyle Business. Notably, the Energy Business recorded a revenue of S$2.7 million in 1H2025 compared with S$1.1 million in 1H2024, representing a strong growth of 145%. The Lifestyle Business recorded a revenue of S$4.8 million in 1H2025 compared with S$3.1 million in 1H2024, representing a growth of 55%. In terms of proportion of contribution to total revenue, the Energy Business contributed 35% in 1H2025 as compared with 25% in 1H2024, illustrating the continued transformation of the Group towards its bold vision to spearhead the transition towards sustainable living in Asia and beyond.
On the back of this strong revenue growth, the Group recorded a narrowed loss attributable to owners of the Company of S$1.1 million in 1H2025 as compared with a loss attributable to owners of the Company of S$2.4 million in 1H2024.
Mr Aviers Lim, Chief Executive Officer and Executive Director of H2G, commented, “The Group is steadfast in its commitment to drive meaningful change in the energy landscape, while navigating inherent business and economic challenges. By leveraging on the strong foundation we have built over the years and our innovative approach and solutions, we are confident in establishing ourselves as a key platform for businesses to meet their sustainability goals and contribute to a decarbonized world.”

Hashtag: #H2G #Energy #sustainability #decarbonization #EnergyTransformation #Greenfuture



The issuer is solely responsible for the content of this announcement.

H2G Green Limited

H2G is a sustainability focused platform spearheading the energy transition. For more information, please visit www.h2g.green.

ASEAN Policy Forum Paves Way for Transformative Education Reforms

Leaders joins the ASEAN Policy Forum on Higher Education

Laos hosted the ASEAN Policy Forum on Higher Education 2024 in Vientiane Capital from 11 to 12 November, bringing together representatives from ASEAN member states, the European Union, and other global partners to foster collaboration, dialogue, and innovation in higher education.  

OP-ED: A New Chapter for Laos – Harnessing Global Expertise for Local School Meals

A New Chapter for Laos – Harnessing Global Expertise for Local School Meals
Laos joined the School Meal Coalition in September

By Phout Simmalavong, Minister of Education and Sports, Laos and Marc-Andre Prost, World Food Program (WFP) Representative and Country Director in Laos, with inputs from the Embassy of France to Laos.

Peticare Kowloon East Animal Hospital Opens as a Comprehensive 24-Hour Animal Care Center

Full-Service Emergency and Inpatient Care Available 365 Days a Year in East Kowloon


HONG KONG SAR – Media OutReach Newswire – 18 November 2024 – Peticare Medical Group proudly announces the grand reopening of its fully upgraded Peticare Kowloon East Animal Hospital in Kwun Tong. The 15,000-square-foot facility, upgraded this year, stands as one of Hong Kong’s few comprehensively equipped animal hospitals, providing cutting-edge medical services for pets and their owners.

Peticare Kowloon East Animal Hospital Opens as a Comprehensive 24-Hour Animal Care Center


Operating 24/7, Peticare Kowloon East offers round-the-clock outpatient, emergency, and inpatient services, ensuring timely treatment for pets at any hour. The hospital boasts state-of-the-art equipment, including a large-bore CT scanner, MRI, ultrasound, and X-ray. Its surgical suite rivals human hospitals in its sophistication, featuring separate sterilization and anesthesia areas, and a C-arm for precision procedures. This makes it one of very few animal hospitals in Hong Kong with such comprehensive surgical capabilities. The 24-hour inpatient ward includes separate cat and dog wards, a large-dog ward, an ICU, and isolation wards, all with sophisticated monitoring equipment and dedicated staff supervision. Additional services include veterinary dentistry, a laboratory, a dispensary (both Western and Chinese medicine), and a complementary therapy room offering acupuncture and traditional Chinese medicine treatments. Peticare Medical Group believes that “Because family matters,” treating pets as cherished members of the family, and is committed to 24/7 care for the well-being of pets, owners, and staff.

The hospital features a spacious waiting area designed for the comfort of pet owners. This area is divided into separate cat and dog waiting areas to create a relaxing environment for pets. Pet owners can also borrow pheromone-infused towels from reception, which can help soothe anxious cats when placed over their carriers.

In the first quarter of 2025, Peticare Kowloon East Animal Hospital will open a dedicated “Exotic Pets” department, expanding its services to a wider range of animal companions.

Hospital Amenities
The hospital amenities include a professional ICU, a state-of-the-art dental surgery, the latest CT Scan facilities, and a fully equipped surgical suite. In addition, there are dedicated cat inpatient wards and dedicated dog inpatient wards, providing a comfortable and quiet environment that allows pets to feel relaxed and safe during their medical treatment. The overall setting not only boasts excellent facilities but also emphasizes the comfort and health of every small animal.

Innovation and Research
Beyond providing compassionate care, Peticare Medical Group actively pursues research and innovation. Past achievements include Pawsible’s medical monitoring device, which won third place in the SVA Innovation Incubation Program (co-hosted by the Hong Kong Science Park and the Hong Kong Designers Association) and was showcased for a year. Furthermore, a collaboration between veterinarians and animal nutritionists led to the development of PetsFarm fresh pet food. This line offers seven nutritious and palatable meal options, ensuring pets receive their daily nutritional requirements for a healthy and delicious dining experience.

Community Engagement and Partnerships
Peticare Medical Group has a strong record of supporting community initiatives and pet welfare programs. Past collaborations include participation in adoption days organized by the Hong Kong Cat and Dog Adoption Association, the Keng Ku Lei Sen sterilization program, vaccination drives at HKDR and Love N Care kennels, and fundraising for Pawmiseland’s “Farewell to Stray Animals – International Dog Day” campaign. The Group has also partnered with the Chinese Hong Kong Veterinary Association (CHKVA) to host veterinary CPD Ultrasound workshops, with Hill’s Pet Nutrition for dental-focused seminars, and with an animal physiotherapy center for workshops on intervertebral disc disease (IVDD). These collaborations aim to educate the public and pet owners about animal health and well-being.

Co-Founder Dr. Katherine Sze
Senior Veterinarian
BVSc (Melb), CVA (IVAS), ACVCHM (IVAS)

Dr. Katherine Sze graduated from the University of Melbourne in 2008. In some of the attachments during her veterinary studies, Katherine was surprised to have seen cases that showed promising improvement with alternative therapies. Since then she had developed interest in alternative treatments in addition to conservative veterinary medicine. Within 2 years of graduation, Katherine became certified acupuncturist and has practised acupuncture since. Having seen what acupuncture can do for the animals, she hoped patients in her hands can benefit from combination of both Western and Chinese Medicine. So she was determined and became a certified Chinese herbalist couple of years later. Over the years, she had also further her studies in small animal internal medicine and nutrition. She is also dedicated to become certified animal physiotherapist in the near future. Katherine always bears this in her mind, ‘treat any animal like your own pet’, and she thinks this is what keeps her motivated throughout the years. At home, Katherine has a responsive cat called Yau Yau, and a friendly chinchilla named Chau Chau. She has recently adopted a hyperactive dog that needs extra attention, just like her twin boys. Katherine likes shopping, swimming and going out with her little boys in her spare time.

Hashtag: #PeticareKowloonEastAnimalHospital #Peticare #KowloonEastAnimalHospital #24HourAnimalCare #VeterinaryExcellence #AnimalHealth #EmergencyVet #PetWellness #CompassionateCare #PetSurgery #VeterinaryInnovation #PetsFarm #HolisticPetCare #PetNutrition #AnimalHospital #PetEmergency #VeterinaryServices #FurryFamily #PetCare #HongKongPets #YourPetICare

The issuer is solely responsible for the content of this announcement.

About Peticare Medical Group

Peticare Medical Group, established in 2013, is dedicated to meeting the diverse needs of pets and their owners. Founded on the belief that “Because family matters,” Peticare focuses on delivering exceptional veterinary care, leveraging technology, data, and expertise to enhance the lives of animals. The name “Peticare,” a portmanteau of “Pet-I-Care,” reflects the Group’s core philosophy: “Your Pet – I Care.” Every member of the Peticare team cherishes and loves animals, treating each life with empathy and understanding. The founders consistently encourage their staff to put themselves in the shoes of both pets and their owners.

Peticare provides 24/7 veterinary services, ensuring round-the-clock care for pets. Employing top veterinary professionals, the Group offers a comprehensive suite of services encompassing medical care, nutrition (PetsFarm), boarding, and grooming (“medical, food, housing, and beauty”). Guided by four core values – pet health, owner peace of mind, employee happiness, and research innovation – Peticare strives to enhance the well-being of pets, owners, and its staff. The Group’s three animal hospitals – Peticare Kowloon East Animal Hospital, Peticare West Kowloon Animal Hospital, and Peticare Hong Kong Island West Animal Hospital – work collaboratively to elevate the standard of pet healthcare. The dedicated research team continuously innovates to improve the quality of life for animals.

Peticare Kowloon East Animal Hospital
Address:G/F, Theatre Building, 9 Tung Ming Street, Kwun Tong
Tel:2345 6504
Fax:2345 2963
Email:keah@peticare.com.hk

Peticare Kowloon West Animal Hospital
Address: 2 Man Yuen Street, Jordan, Kowloon, Hong Kong
Tel:3500 5800
Fax:2889 3308
Email:kwah@peticare.com.hk

Peticare Westland Animal Hospital
Address:Shop 3, G/F, 27 Praya, Kennedy Town, Hong Kong
Tel:3500 5830
Fax:2623 0080
Email:wlah@peticare.com.hk

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