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Driving the Future: Michelin’s Commitment to Innovation and Sustainable Progress

HO CHI MINH CITY, Vietnam, Oct. 17, 2025 /PRNewswire/ — With over 130 years of heritage, Michelin is reaffirming its leadership by transforming innovation into a powerful engine for sustainable growth and creating recognized social and environmental value for its customers. Innovation is woven into the Group’s DNA, serving both its growth ambitions and its environmental goals.

More than 6,000 researchers across nine global R&D centers are advancing three strategic priorities: designing an All-Sustainable tire by 2050, harnessing the potential of materials science and data analytics, and developing new services. This work draws on Michelin’s deep customer insights and unmatched expertise in materials and complex industrial processes.

With over 12,000 active patents worldwide and nearly €1.2 billion invested annually in innovation (out of a total R&D budget of €2.2 billion in 2024), Michelin is leveraging its tire technology leadership to deliver disruptive solutions in adjacent markets. Today, the Group is recognized among the world’s Top 100 Global Innovators.

Driving faster progress with open innovation

Michelin has chosen to innovate in collaboration with a broad array of partners worldwide, in ventures with an aggregate annual budget of more than €55 million. These partners, which include academic and industrial consortia, universities, research institutes, technical centers and companies ranging from start-ups to large corporations, enable us to pool our expertise to create breakthrough innovations and quickly bring them to market.

They address a multitude of markets, from mobility and construction to aerospace, low-carbon energies and healthcare. These consortia are also supporting the emergence of new industrial value chains, in particular to enable the shift away from fossil-sourced materials. In 2024, for example, Michelin joined with Swedish company Enviro and private equity fund Antin to build, in Uddevalla, Sweden, the first recycling plant capable of extracting raw materials from end-of-life tires. These include recycled carbon black, which can be reused in new tires, and pyrolysis oil, which serves as a chemical feedstock to produce new raw materials.

Michelin’s legacy is built on a foundation of groundbreaking innovation that has consistently redefined mobility and sustainability. This journey of pioneering achievements began as early as 1937 with the development of an innovative rubber-steel composite, leading to the game-changing patent for the radial tire in 1946 – a revolution in robustness and performance. The Group’s commitment to environmental responsibility was solidified in 1992 with the introduction of the first silica-based tire, which significantly reduced rolling resistance to save fuel and lower CO₂ emissions.

As technology evolved, we pioneered connected mobility in 2012 by embedding RFID chips into tires and transformed the market in 2015 with the all-season Cross Climate tire. Our forward-looking approach was showcased with the VISION Concept in 2017 and further advanced with the development of bio-based resins in 2022. Most recently, 2024 has been a landmark year, highlighting the breadth of Michelin’s innovative spirit: from developing a specialized lunar wheel for NASA to launching a global living wage and social protection initiative, underscoring our deep commitment to both technological excellence and human progress.

Through this journey, it is clear that Michelin is pursuing its commitment to designing tires made entirely from renewable or recycled materials by 2050. To fulfill it, the Group is rethinking its manufacturing process to address the fact that bio-based materials do not have the same properties and mechanical characteristics as conventional materials. The challenge lies in harmoniously blending process development and an All-Sustainable approach in ways that reduce the environmental impact of the Group’s operations.

Michelin’s energy mix in 2024
Michelin’s energy mix in 2024

About Michelin Group

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world. Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies, and healthcare. The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Clermont-Ferrand, France, Michelin is present in 175 countries and employs 132,200 people. (www.michelin.com)

About Michelin in Vietnam 

Michelin has been officially operating in Vietnam since 2009, helping shape the country’s fast-growing mobility sector with solutions that prioritize innovation for a better and more sustainable life in motion. Today, Michelin provides consumers, enterprises, and mobility partners nationwide wide range of tires for various means of transportation through its authorized distribution network with focus on retail network named Michelin Car Service which has marked its remarkable milestone of inaugurating 100th store in August 2025. Apart from tire supply, the company also owns a manufacturing site in Tan Uyen industrial park, Binh Duong, Ho Chi Minh city. This site plays an essential role in Michelin’s global supply network. Vietnam is also seen as a potential destination for MICHELIN Guide with its 3rd edition this year, promoting Vietnam’s tourism and culinary excellence to overseas and local tourists, travelers. For more information, please visit www.michelin.vn.

Dave & Buster’s Opens First Location in the Philippines at Opus Mall

The Occasion Marks the First of Several Planned Locations Across the Country

MANILA, Philippines, Oct. 17, 2025 /PRNewswire/ — Dave & Buster’s, the world’s premier destination for dining, drinks, and entertainment, has officially opened its first location in the Philippines on the 4th floor at Opus Mall in partnership with The Bistro Group, the Philippines’ leading restaurant group.

Dave & Buster’s Opens First Location in the Philippines at Opus Mall
Dave & Buster’s Opens First Location in the Philippines at Opus Mall

The Manila venue marks a major milestone in Dave & Buster’s global expansion and introduces the brand’s signature Eat. Drink. Play. Watch. Experience; bringing a uniquely American entertainment concept to the Philippines for the very first time. Guests can expect:

EAT – A craveable menu of American classics, such as Buster’s Bacon Burger and Pretzel Dogs, alongside localized favorites, from shareable starters to hearty entrées, crafted to satisfy every craving.

DRINK – A dynamic bar program featuring hand-crafted cocktails, ice-cold beer, and specialty beverages, creating the perfect setting for after-work hangouts and weekend celebrations.

PLAY – Cutting-edge arcade games, simulators, and immersive attractions that bring people together through fun, friendly competition. The Manila location features an exciting lineup of games unique to this market, including Krazy Ball Z, Goatz and Ropes, Water Gun Fun Pixel, Pac-Man Roller, Mega Blaster, Fast and Furious Arcade, Godzilla VR, and StepManiaX Arcade Deluxe.

WATCH – A state-of-the-art sports bar experience with massive HD screens, making Dave & Buster’s the go-to destination to catch both local and international sporting events.

“This is more than an opening; it’s a defining moment for Dave & Buster’s as we expand into the Philippines,” said Antonio Bautista, Chief International Development Officer, Dave & Buster’s. “Together with The Bistro Group, we’re creating a one-of-a-kind entertainment hub in Manila where guests can eat, drink, play, and watch under one roof.”

Jean Paul Manuud, President of The Bistro Group, added: “Dave & Buster’s is a revolutionary brand, and we’re proud to bring it to the Philippines. Manila is ready for a venue that combines world-class dining, next-level games, and the best sports-viewing experience all in one place.”

The Manila opening represents the first step in a multi-unit development plan across the country and underscores Dave & Buster’s broader international growth, with additional locations planned in India, Australia, Mexico, and the Dominican Republic. The brand currently operates more than 240 locations worldwide.

About Dave & Buster’s
Founded in 1982 and headquartered in Coppell, Texas, Dave & Buster’s Entertainment, Inc. operates over 240 leading entertainment and dining venues across North America under the Dave & Buster’s and Main Event brands, with franchise locations in India and the Philippines. For more information, visit www.daveandbusters.com and www.mainevent.com. For international franchising opportunities, visit franchising.daveandbusters.com

About The Bistro Group
The Bistro Group is a leading restaurant operator in the Philippines, known for introducing iconic international brands such as TGI Fridays, Olive Garden, Fogo de Chão, Texas Roadhouse, and Hard Rock Café to the local market. Learn more at www.bistro.com.ph.

 

Esperto Paintworks Pledges to Provide Free Painting Services for 10 Low-Income Families in Singapore

The “A Fresh Start” initiative aims to bring colour, comfort, and a renewed sense of dignity to families living in subsidised housing by offering professional home makeovers at no cost.

SINGAPORE, Oct. 16, 2025 /PRNewswire/ — Esperto Paintworks Pte Ltd, an award-winning professional painting company, today announced the launch of its “A Fresh Start” initiative, a community program dedicated to providing complimentary home painting makeovers for 10 low-income families living in subsidised housing. The initiative aims to improve the living environments and overall well-being of families facing financial hardship.

“A Fresh Start” will see Esperto Paintworks partner with a local social service agency to identify families who would benefit most from a professionally refreshed living space. The program is founded on the principle that a clean, well-maintained home environment can have a profound positive impact on mental health, family dynamics, and a person’s sense of dignity.

Esperto Paintworks will provide all the necessary expertise, labour, and materials to transform the homes of the selected families.

Stantly Hng, spokesperson for Esperto Paintworks, commented on the company’s motivation behind the initiative. “We believe that a home is more than just four walls; it’s a sanctuary where families should feel safe and comfortable,” said Mr. Hng. “Through ‘A Fresh Start,’ we want to use our professional skills to bring a renewed sense of hope and dignity to families who need it most. It is our way of giving back to the community that has supported us and making a tangible difference in people’s lives.”

The “A Fresh Start” initiative also calls on the wider community for support. To learn more about the program, nominate a family in need, or explore partnership opportunities for other businesses wishing to contribute, please visit the Esperto Paintworks website at https://espertopaintworks.com/.

ABOUT US/BOILERPLATE

Established in 2018, Esperto Paintworks is Singapore’s premier one-stop solution for residential and commercial painting services. Renowned for expert craftsmanship and a hassle-free client experience, the company offers a comprehensive suite of services including painting, textured finishes, epoxy painting, and plastering. Trusted by notable clients such as Jo Malone and Gentle Monster, and recognised with the Entrepreneur 100 Award and Singapore SME 500 Award, Esperto Paintworks is committed to delivering professional, reliable, and high-quality results backed by transparent pricing and a 12-month warranty.

Media Contact:

Name:

Stantly Hng

Email:

espertopaintworks@outlook.sg

Organization:

Esperto Paintworks Pte Ltd

Address:

82 Lor 23 Geylang, #03-02, ATRIX 388409

Phone:

9788 7113

Website:

www.espertopaintworks.com

 

Invetech Wins 2025 Australian Good Design Award Gold for Excellence in Design and Innovation

SAN DIEGO, Oct. 17, 2025 /PRNewswire/ — Invetech, a global leader in experience design-led instrument development, is proud to announce its work has been recognized with a prestigious 2025 Australian Good Design Award Gold for Digital Design Apps & Software.

The award celebrates Invetech’s commitment to human-centered design and its ability to seamlessly integrate clinical functionality with intuitive digital workflows. The honored solution combines advanced imaging and AI to support earlier and more accurate diagnostic outcomes, enabling healthcare professionals to work more efficiently and confidently.

“This recognition is a reflection of the team’s relentless pursuit of excellence,” said Damian Verdnik, PhD, Vice President of Diagnostics at Invetech. “It highlights the impact this work has on delivering valuable solutions for our clients.”

The Australian Good Design Award is Australia’s oldest and most prestigious international accolade with Gold designation recognizing each categories top five projects. Each entry undergoes a rigorous evaluation by over 80 international Jurors, assessed against three core criteria: Good Design, Design Innovation, and Design Impact.

For more information, visit https://good-design.org/projects/genius-digital-diagnostics-system-a-digital-cytology-diagnostic-platform-for-cytologists-and-pathologists/.

About Invetech

At Invetech, we bring your innovations to life. We are a product realization company that designs, engineers and manufactures fully customizable platforms, tailored to our clients’ needs.

Our mission is to push the boundaries of what’s possible in health and life sciences in close collaboration with our clients and leveraging our deep domain expertise. We are passionate about transforming groundbreaking ideas into business successes, specializing in custom engineering solutions that power the next generation of diagnostics and cell therapies.

From cutting-edge instrument development and contract manufacturing to single-use consumables, we offer comprehensive solutions that support innovation at every stage.

We are an independent, privately held company with a long history of operating in large, global and public companies such as Danaher and Fortive. This legacy has made us experts in continuous improvement (Kaizen) and the associated “Lean” techniques, based on the Toyota Production System.

Our team sets us apart from the rest. We are a group of highly skilled engineers and scientists, each bringing expertise across diverse fields, united by a shared commitment to revolutionizing human health. Guided by visionary leaders with decades of experience, we collaborate closely with our clients to bring life-changing products to market, improvin lives and advancing science.

Contact:

Felicia Hawthorne, PhD
Director of marketing, Diagnostics
Invetech 
felicia.hawthorne@invetech.us

Logo – https://laotiantimes.com/wp-content/uploads/2025/10/invetech_tagline___logo.jpg

TraceLink Ushers in the Agentic Industrial Revolution to Transform Healthcare and Life Sciences Operations for Global Supply Chains

Introducing Agentic Orchestration: Where Digital Experts Perceive, Reason, and Act

BOSTON, Oct. 17, 2025 /PRNewswire/ — TraceLink, the largest end-to-end digital network platform for intelligent orchestration of the supply chain, announced a new era in supply chain transformation at FutureLink in Barcelona last week with the introduction of Agentic Orchestration, powered by its OPUS (Orchestration Platform for Universal Solutions) architecture.

This marks a seismic shift—from manual supply chain operations to true agentic orchestration—where digital agents act as expert teammates, capable of perceiving what’s happening across a customer’s digital supply chain network, reasoning about it, and taking the right action under human supervision.

“The next industrial revolution will be orchestrated and agentic,” said Shabbir Dahod, President and CEO of TraceLink. “Automation alone creates brittle systems. Agentic Orchestration — powered by real-time data sourced through multienterprise transaction exchange and process collaboration — brings digital experts and humans together to drive intelligent outcomes across the global healthcare supply chain—ensuring patients receive the right products, faster and more reliably than ever before.”

From Digitalization to Agentic Orchestration

For more than a decade, TraceLink has led the life sciences industry in digitalizing end-to-end supply chains, connecting over 291,000 entities and 339,000 active, pre-integrated network links to enable real-time visibility, partner collaboration, and compliance.

With its unmatched scale and the full spectrum of end-to-end transactions and multienterprise processes already digitalized—from order-to-cash and procure-to-pay to recall management and regulatory compliance—TraceLink is uniquely positioned to deliver true agentic orchestration across the global supply chain network.

That digital foundation now evolves into the agentic era, where linked intelligence turns data into agent-assisted action. Agentic Orchestration represents the next revolution beyond automation—escaping the rigidity of traditional systems through agents that can reason, adapt, and act intelligently within human-defined guardrails.

“With traceability, MINT, and POET already transforming supply chain collaboration, agentic orchestration completes the vision,” said Pasi Kemppainen, Director, Head of Global Supply Chain Traceability and Digital Strategy at Santen Pharmaceutical, and a FutureLink attendee. “TraceLink POET is the future of agentic supply networks and beyond.”

At the heart of this transformation is a powerful new intelligence layer within OPUS that introduces Artificial Expert Intelligence (AExI)—the next transformation in supply chain orchestration:

  • The Agentic Metadata Processing (AMP) Engine and OPUS Brain work together to understand context, reason through complexity, and guide intelligent decision-making across the network.
  • Reasoning Artifacts (RAs) capture OPUS Platform concepts and are leveraged by the OPUS Brain to perform Meta-Reasoning on behalf of the Agents, which are driven by their Intents and Objectives – adapting dynamically to real-world conditions.
  • Specialized Small Language Models (SLMs) bring domain expertise to each operational area, from manufacturing and logistics to quality and compliance.

Together, these components enable a network of agents acting as supply chain experts that continuously learn, orchestrate decisions, and collaborate with humans to improve outcomes across the global supply chain.

The Foundation: Accurate, Multienterprise, Real-Time Data

Agentic supply chain orchestration requires real-time, end-to-end supply chain data. The accuracy, completeness, and timeliness of multienterprise information determine the intelligence and reliability of every agentic decision.

Most AI initiatives stall because data remains fragmented and siloed across systems, formats, and partners. TraceLink eliminates that barrier through its Integrate-Once, Interoperate-with-Everyone™ Network capability, which provides:

  • OPUS Platform: The industrial foundation for agentic orchestration—built to meet the highest standards of scalability, security, compliance, and resilience. OPUS unifies applications, data, and processes across the network to deliver real-time visibility, seamless integration, and trusted intelligence at scale.
  • Track and Trace: A proven data backbone connecting thousands of companies and billions of serialized product events, ensuring authenticity, compliance, and confidence in every transaction.
  • MINT (Multienterprise Information Network Tower): A powerful B2B integration layer that harmonizes partner data and events across multienterprise processes, creating a shared, actionable view of the end-to-end supply chain.
  • POET (Process Orchestration for Empowered Teams): The multienterprise environment that transforms collaborative business processes into intelligent, agent-driven workflows—automating routine actions while preserving human oversight and control.
  • OPUS Reports and Dashboards: A comprehensive suite of pre-built and customizable analytics that provide real-time visibility into supply chain performance, compliance, and partner operations—empowering teams to monitor, measure, and optimize outcomes with confidence.

This continuous, real-time data flow fuels the OPUS Brain—allowing agents to perceive conditions across the end-to-end supply chain, anticipate exceptions, and act decisively.

Agents Designed by Business Users, No Vibe Coding Required

TraceLink’s approach empowers business professionals—not developers or vibe coders—to create and deploy digital agents through a no-code Agent Manager. Each agent is defined on a “say-and-see” basis through a structured reasoning model.

This allows supply chain, procurement, manufacturing, operations, commercial, and quality teams to design expert agents that orchestrate order management, inventory optimization, compliance processes, and much more—all while maintaining human oversight, governance, and complete audit trails.

Dynamic, agentically generated pages and dashboards reveal every reasoning flow with full transparency, accelerating time-to-value and ensuring trust in every decision.

“This is Artificial Expert Intelligence in action,” added Dahod. “Agents that know your processes inside out, anticipate exceptions, and help your teams focus on what matters most. This is how we move beyond automation and into the agentic age of supply chain performance.”

As these intelligent agents are created and refined, they will populate a growing catalog of reusable Agent Profiles—domain-specific digital experts that, by 2026, will form the foundation of TraceLink’s Global Agent Marketplace, enabling customers and partners to configure, deploy, and share digital assistants across OPUS-powered solutions like MINT and POET, amplifying the collective intelligence of the Integrate-Once, Interoperate-with-Everyone™ Network and accelerating industry-wide innovation.

FutureLink Barcelona Highlights Industry’s Collective Call for Courage, Collaboration, and Curiosity in the Age of Agentic AI

At FutureLink Barcelona in early October 2025, industry leaders emphasized that achieving the full potential of agentic AI begins with a strong data foundation — integrating internal systems and external partner signals to power intelligent, automated decisions across the supply chain. They urged organizations to focus GenAI investments on tangible, well-defined business problems, not experiments, and to lead with purpose by aligning AI initiatives to measurable outcomes such as improving OTIF, reducing waste, and enhancing productivity and responsiveness.

Speakers called for greater collaboration across the industry, encouraging companies to leverage the TraceLink platform to exchange information and accelerate collective progress. Attendees were reminded that transformation requires courage, open-minded leadership, and the endorsement of a shared vision. “We are all change agents in our organizations,” one participant noted, “fighting for the good cause — and ultimately, for the patients.”

The discussions reinforced that digitalization and AI will not replace humans, but enhance human effort by augmenting decision-making and enabling new ways of working. Curiosity was highlighted as a key driver of innovation: curiosity leads to discovery, learning, and knowledge, and “a curious mind is a young mind.” With this spirit, participants expressed optimism that AI is worth the journey and that this moment represents a true inflection point for the industry: a chance to redefine how work is done across organizations, with transformation as a constant evolution. Several participants even proposed forming a “community of AI supply chain users” to continue learning and sharing best practices together.

For more information on how agentic orchestration can revolutionize your supply chain, contact us.

About TraceLink
TraceLink Inc. is the largest end-to-end intelligent supply chain platform for life sciences and healthcare, enabling end-to-end orchestration by connecting more than 291,000 healthcare and life sciences entities through its B2N Integrate-Once™ network. Leading businesses trust TraceLink to deliver complete global connectivity, visibility, and traceability of healthcare products, ensuring that every patient gets the medicines they need when needed, safely and securely.

 

 

Employment Hero CEO Ben Thompson wins Technology category at EY Entrepreneur Of The Year™ Australia awards

SYDNEY, Oct. 17, 2025 /PRNewswire/ — Ben Thompson, CEO and Co-Founder of Employment Hero, the global authority on employment, has been named Technology category winner at the EY Entrepreneur Of The Year™ Australia awards, recognising his leadership in building one of Australia’s most successful technology companies and transforming how people work.

“This recognition belongs to the team. They’ve driven our mission with me from day one: to make employment easier and more valuable for everyone on earth. It’s a huge privilege to serve small businesses. They’re under recognised for their contributions globally but we’re very proud to champion them,” said Thompson. 

EY’s program, now in its 25th year in Australia, honours founders who drive progress through purpose, growth and impact. These principles have guided Employment Hero since its inception. What began as a vision to simplify employment for small business owners has grown into a global Employment Operating System that helps companies hire anywhere, pay anytime and engage everyone.

Today, more than 350,000 businesses and 2.5 million employees across Australia, New Zealand, Singapore, Malaysia, the UK and Canada use Employment Hero. The platform gives small and medium-sized businesses access to tools once reserved for large enterprises.

In 2025, Employment Hero surpassed A$300 million in annual recurring revenue and achieved EBITDA profitability. The company also launched a two-way talent marketplace, and expanded EH Work, an employee superapp that brings career management and financial wellbeing together.

Before launching Employment Hero in 2014, Thompson worked as an employment lawyer, witnessing how small businesses struggled with compliance and administration. That experience sparked the idea for a single digital platform to manage HR, payroll, recruitment and engagement.

Thompson added “I would like to congratulate Laurent Boillon for being named EY Entrepreneur of the Year, and all category winners. Entrepreneurship is critical to Australia’s prosperity, I’m grateful to EY, the judges and this year’s inspiring finalists who continue to push what’s possible in the technology and founder ecosystem.

The EY Entrepreneur Of The Year™ program has recognised exceptional founders for more than 25 years in Australia and over 60 countries worldwide. The program celebrates entrepreneurs who inspire innovation, create jobs and drive inclusive economic growth.

 

A New Era in Luxury Spirits Begins: Jardins d’Arménie Makes Its Global Debut in Monaco

MONACO, Oct. 17, 2025 /PRNewswire/ — Jardins d’Arménie Royal Brandy celebrated its Global launch with a gala at the Hôtel Hermitage Monte-Carlo on September 13, 2025, attended by H.S.H. Prince Albert II of Monaco and the Ambassador of Armenia to France, Arman Khachatryan. In the prestigious setting of the Salle Belle Époque, one hundred guests enjoyed an evening that blended fine gastronomy, traditional music, folk dances, and an exhibition of Armenian art presented in collaboration with Galerie Angelina and the Artists’ Union of Armenia. 

From right to left: Armen Pogossian, Owner Cigaronne and Newline Brands Global LLC, H.S.H. Prince Albert II of Monaco, Siname Pogossian Founder Galerie Angelina
From right to left: Armen Pogossian, Owner Cigaronne and Newline Brands Global LLC, H.S.H. Prince Albert II of Monaco, Siname Pogossian Founder Galerie Angelina

The evening culminated in an exclusive tasting led by Bruno Scavo, former Head Sommelier of Monte-Carlo SBM, who guided guests through the layered aromas and refined complexity of this exceptional spirit. With this milestone, Jardins d’Arménie Royal Brandy made its official European debut, affirming its ambition to introduce a new category of brandy that unites ancestral craftsmanship with contemporary innovation.

A visionary founder

At the origin of this project stands Simon Pogossian, founder of the SPS Cigaronne and Newline Brands Global LLC. For more than 30 years, the Pogossian family has been dedicated to creating exceptional luxury products, driven by craftsmanship, innovation, and an uncompromising pursuit of excellence. Today, the leadership has passed to Simon Pogossian’s son, Armen Pogossian, who, at only 27 years old, represents a new generation of global business leaders.  With Jardins d’Arménie, Armen Pogossian introduces an entirely new category of spirits: Royal Brandy, a perfect alliance of ancestral heritage and contemporary mastery.

“Jardins d’Arménie is the expression of our history, our art, and our savoir-faire. Each sip embodies the strength of our land, the finesse of our craftsmanship, and centuries of tradition. To unveil it in Monaco, in the presence of H.S.H. Prince Albert II, is a powerful symbol: sharing Armenian excellence with Europe,said Armen Pogossian, Owner of Cigaronne and Newline Brands Global LLC.

An exceptional spirit

Jardins d’Arménie introduces an entirely new category of brandy: Royal Brandy. Made from Voskehat grapes harvested in three different regions of Armenia, this spirit is crafted by Armenian masters who combine time-honored brandy-making traditions with modern innovation. It follows a distinctive aging process that begins with oak casks, where it develops a rich foundation of chocolate and smooth vanilla notes. The journey continues in apricot wood casks – the house’s signature – adding layers of fruit and delicate nuttiness, before re-turning to oak for a final refinement. This process gives Royal Brandy an elegant structure, exceptional aromatic complexity, and a remarkable length on the palate.

Two key innovations accompany this creation. An expertly designed hermetic cap, made of two interlocking parts and patent-pending, ensures an airtight seal that protects the integrity of the aromas from cellar to glass. Each bottle is also offered with a set of degustation cups, designed to provide an exclusive preview of the brandy’s profile and enrich the overall tasting experience.

“Jardins d’Arménie is much more than a spirit: it is cultural heritage and savoir-faire handed down from generation to generation. Having the honor to guide this tasting is a rare privilege,” said Bruno Scavo, sommelier, journalist Vins & Gastronomie.

About Jardins d’Arménie

Jardins d’Arménie Royal Brandy is the world’s first Royal Brandy, a new luxury category of spirits born in Armenia and dedicated to connoisseurs of refinement and unique discoveries. It combines heritage, innovation, and contemporary elegance.

About Cigaronne and Newline Brands Global LLC

Since 1992, the Pogossian family has been creating luxury products of distinction through SPS Cigaronne and Newline Brands Global LLC. Present in more than 40 countries, these houses embody a vision rooted in craftsmanship, creativity, and excellence, offering sophisticated and timeless experiences to a discerning international clientele.

Practical information
Product: Jardins d’Arménie – Royal Brandy
Origin: Armenia, Voskehat grapes
Process: double oak aging with maturation in apricot wood
Availability: exclusive selection across Europe from September 2025

Jardins d’Arménie Royal Brandy Global launch Gala, Hôtel Hermitage Monte-Carlo
Jardins d’Arménie Royal Brandy Global launch Gala, Hôtel Hermitage Monte-Carlo

 

From left to right: H.S.H. Prince Albert II of Monaco and Armen Pogossian, Owner Cigaronne and Newline Brands Global LLC
From left to right: H.S.H. Prince Albert II of Monaco and Armen Pogossian, Owner Cigaronne and Newline Brands Global LLC

 

On photo from right to left Armen Pogossian Owner Cigaronne and Newline Brands Global LLC, H.S.H. Prince Albert II of Monaco, Gurgen Harutyunyan Cigarone CEO
On photo from right to left Armen Pogossian Owner Cigaronne and Newline Brands Global LLC, H.S.H. Prince Albert II of Monaco, Gurgen Harutyunyan Cigarone CEO

 

Jardins d’Arménie Royal Brandy
Jardins d’Arménie Royal Brandy

 

A New Era in Luxury Spirits Begins: Jardins d’Arménie Makes Its Global Debut in Monaco

MONACO, Oct. 17, 2025 /PRNewswire/ — Jardins d’Arménie Royal Brandy celebrated its Global launch with a gala at the Hôtel Hermitage Monte-Carlo on September 13, 2025, attended by H.S.H. Prince Albert II of Monaco and the Ambassador of Armenia to France, Arman Khachatryan. In the prestigious setting of the Salle Belle Époque, one hundred guests enjoyed an evening that blended fine gastronomy, traditional music, folk dances, and an exhibition of Armenian art presented in collaboration with Galerie Angelina and the Artists’ Union of Armenia. 

From right to left: Armen Pogossian, Owner Cigaronne and Newline Brands Global LLC, H.S.H. Prince Albert II of Monaco, Siname Pogossian Founder Galerie Angelina
From right to left: Armen Pogossian, Owner Cigaronne and Newline Brands Global LLC, H.S.H. Prince Albert II of Monaco, Siname Pogossian Founder Galerie Angelina

The evening culminated in an exclusive tasting led by Bruno Scavo, former Head Sommelier of Monte-Carlo SBM, who guided guests through the layered aromas and refined complexity of this exceptional spirit. With this milestone, Jardins d’Arménie Royal Brandy made its official European debut, affirming its ambition to introduce a new category of brandy that unites ancestral craftsmanship with contemporary innovation.

A visionary founder

At the origin of this project stands Simon Pogossian, founder of the SPS Cigaronne and Newline Brands Global LLC. For more than 30 years, the Pogossian family has been dedicated to creating exceptional luxury products, driven by craftsmanship, innovation, and an uncompromising pursuit of excellence. Today, the leadership has passed to Simon Pogossian’s son, Armen Pogossian, who, at only 27 years old, represents a new generation of global business leaders.  With Jardins d’Arménie, Armen Pogossian introduces an entirely new category of spirits: Royal Brandy, a perfect alliance of ancestral heritage and contemporary mastery.

“Jardins d’Arménie is the expression of our history, our art, and our savoir-faire. Each sip embodies the strength of our land, the finesse of our craftsmanship, and centuries of tradition. To unveil it in Monaco, in the presence of H.S.H. Prince Albert II, is a powerful symbol: sharing Armenian excellence with Europe,said Armen Pogossian, Owner of Cigaronne and Newline Brands Global LLC.

An exceptional spirit

Jardins d’Arménie introduces an entirely new category of brandy: Royal Brandy. Made from Voskehat grapes harvested in three different regions of Armenia, this spirit is crafted by Armenian masters who combine time-honored brandy-making traditions with modern innovation. It follows a distinctive aging process that begins with oak casks, where it develops a rich foundation of chocolate and smooth vanilla notes. The journey continues in apricot wood casks – the house’s signature – adding layers of fruit and delicate nuttiness, before re-turning to oak for a final refinement. This process gives Royal Brandy an elegant structure, exceptional aromatic complexity, and a remarkable length on the palate.

Two key innovations accompany this creation. An expertly designed hermetic cap, made of two interlocking parts and patent-pending, ensures an airtight seal that protects the integrity of the aromas from cellar to glass. Each bottle is also offered with a set of degustation cups, designed to provide an exclusive preview of the brandy’s profile and enrich the overall tasting experience.

“Jardins d’Arménie is much more than a spirit: it is cultural heritage and savoir-faire handed down from generation to generation. Having the honor to guide this tasting is a rare privilege,” said Bruno Scavo, sommelier, journalist Vins & Gastronomie.

About Jardins d’Arménie

Jardins d’Arménie Royal Brandy is the world’s first Royal Brandy, a new luxury category of spirits born in Armenia and dedicated to connoisseurs of refinement and unique discoveries. It combines heritage, innovation, and contemporary elegance.

About Cigaronne and Newline Brands Global LLC

Since 1992, the Pogossian family has been creating luxury products of distinction through SPS Cigaronne and Newline Brands Global LLC. Present in more than 40 countries, these houses embody a vision rooted in craftsmanship, creativity, and excellence, offering sophisticated and timeless experiences to a discerning international clientele.

Practical information
Product: Jardins d’Arménie – Royal Brandy
Origin: Armenia, Voskehat grapes
Process: double oak aging with maturation in apricot wood
Availability: exclusive selection across Europe from September 2025

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Jardins d’Arménie Royal Brandy Global launch Gala, Hôtel Hermitage Monte-Carlo
Jardins d’Arménie Royal Brandy Global launch Gala, Hôtel Hermitage Monte-Carlo

 

From left to right: H.S.H. Prince Albert II of Monaco and Armen Pogossian, Owner Cigaronne and Newline Brands Global LLC
From left to right: H.S.H. Prince Albert II of Monaco and Armen Pogossian, Owner Cigaronne and Newline Brands Global LLC

 

On photo from right to left Armen Pogossian Owner Cigaronne and Newline Brands Global LLC, H.S.H. Prince Albert II of Monaco, Gurgen Harutyunyan Cigarone CEO
On photo from right to left Armen Pogossian Owner Cigaronne and Newline Brands Global LLC, H.S.H. Prince Albert II of Monaco, Gurgen Harutyunyan Cigarone CEO

 

Jardins d’Arménie Royal Brandy
Jardins d’Arménie Royal Brandy