• Lemonilo officially launches “Family Happy Day” as an annual celebration every September 23, reminding families that a Happy Mom is the foundation of a healthy and harmonious family.
• Nikita Willy is introduced as the Brand Ambassador of Lemonilo, sharing her personal story about the challenges of motherhood and the importance of simple me-time moments with healthy snacks.
• Lemonilo reaffirms its commitment to delivering healthier snacking options through Lemonilo Brownies Crispy—free from preservatives, artificial sweeteners, and synthetic coloring—while being a trusted companion for Indonesian families in celebrating the joy of a Happy Mom.

JAKARTA, Indonesia, Oct. 23, 2025 /PRNewswire/ — Lemonilo officially launched “Family Happy Day”, a special celebration dedicated to cherishing togetherness that strengthens family happiness. Carrying the theme “Happy Mom, Happy Family”, this special day highlights that a mother’s happiness is the foundation of a healthy and harmonious family.

Co-CEO of Lemonilo, Shinta Nurfauzia, said: “Today marks a simple yet meaningful symbol to remind Indonesian families to always create space for mothers’ happiness. We want Family Happy Day to be a reminder that a mother’s happiness deserves to be celebrated. Starting this year, every September 23 will be recognized as Family Happy Day, at least here in Indonesia.”

As part of the celebration, Lemonilo also introduced Nikita Willy as the Brand Ambassador of Lemonilo Brownies Crispy. “Nikita Willy is an inspiring young mother who openly shares her struggles in motherhood, yet continues to maintain a positive spirit that aligns perfectly with our initiative,” Shinta added.

Through the launch of “Family Happy Day”, Lemonilo aims to be a trusted companion for Indonesian families in celebrating mothers’ happiness, while reinforcing its commitment to healthier snacking. “Lemonilo Brownies Crispy comes with the tagline ‘The Crispy Brownies that Bring You Joy’ and is free from preservatives, artificial sweeteners, and synthetic coloring—making it a safe choice for families,” Shinta explained.

Meanwhile, Co-CEO of Lemonilo, Ronald Widjaja, emphasized the pivotal role of mothers in creating a warm and nurturing family atmosphere. “A happy mom creates a happier family. When mothers feel valued, supported, and have time for themselves, the whole family benefits from that positive energy. For me, my wife’s happiness is the key to a warm household environment,” Ronald said.

At the “Family Happy Day” event, Nikita Willy, who was introduced as the Brand Ambassador of Lemonilo Brownies Crispy, shared her experience of stepping into the role of motherhood.

She described being a mother as a blessing, though one that comes with challenges. “Motherhood is not easy. There’s fatigue, there are challenges, especially with many unexpected situations—and that’s normal. We’re all human. I’ve also felt overwhelmed, but I’ve learned that taking care of mental health and making time for myself is very important,” said Nikita.

For Nikita, me-time doesn’t have to be luxurious. Even a small pause for herself, like enjoying a delicious yet healthier snack, can make a difference. “Sometimes, just sitting down for a moment while snacking on Lemonilo Brownies Crispy helps me feel calmer. It’s not just a snack, but a little reminder that mothers deserve happiness too,” she added.

Family Psychologist, Samanta Elsener emphasized that a mother’s mental health greatly affects the overall family atmosphere. A happy mother who feels supported can spread positive energy to both children and her partner. “Research shows that a mother’s mood can influence her child, meaning a mother’s happiness directly impacts the child’s emotional development,” Samanta explained.

She also noted that me-time is not selfish, but a form of self-care that allows mothers to recharge. Simple activities can help reduce stress. “Mothers who regularly take time for themselves become more resilient in facing daily challenges,” said Samanta.

According to her, a mother’s happiness cannot stand alone—it needs family support. Even small gestures from a husband can mean a lot. “A supportive father who is willing to share responsibilities plays a crucial role in maintaining a mother’s mental well-being. Families that support each other are stronger in overcoming challenges,” Samanta concluded.

About Lemonilo

Lemonilo was founded in 2016 by Shinta Nurfauzia, Ronald Widjaja, and Johannes Ardiant. The company was established with a mission to make a healthy lifestyle accessible to everyone. To achieve this, Lemonilo bridges the gap between high-priced imported products and conventional FMCG products already available in the market. Every product developed by Lemonilo is built on three core pillars: delicious taste, convenience and affordability, and freedom from potentially harmful ingredients. To date, Lemonilo has launched more than 40 product variants, ranging from instant noodles and snacks to cooking spices. All products are available through Lemonilo’s official digital platforms as well as over 200,000 retail points across Indonesia.

BEIJING, Oct. 23, 2025 /PRNewswire/ — Tianjin Municipality, a port city in northern China, is set to enhance agricultural cooperation with Jilin Province and Guangdong Province to promote cross-region market integration.

The three regions will work together to integrate agricultural information linkage, policy innovation, essential agricultural element resources, brand image and market structure so as to promote a collaborative and unified agricultural market, said a Tianjin agricultural official at an inter-provincial cooperation and exchange event among Tianjin, Jilin and Guangdong held on October 18 during the 22nd China International Agricultural Trade Fair.

Situated at the convergence of marine and land routes under the Belt and Road Initiative and the marine gateway of north China’s Beijing–Tianjin–Hebei region, Tianjin has great advantages in promoting regional cooperation and market integration.

Original link: https://en.imsilkroad.com/p/347991.html 

SINGAPORE, Oct. 23, 2025 /PRNewswire/ — Marketing + Media Alliance (MMA) officially announces the SMARTIES™ APAC 2025 Finalists, spotlighting the elite campaigns that have demonstrated exceptional innovation and verifiable business impact throughout the Asia Pacific region.

Setting the Gold Standard for Business Impact

Selected from a record volume of sophisticated submissions, this year’s finalists represent the vanguard of marketing excellence. The nominated work underscores a clear shift: today’s most effective campaigns seamlessly integrate pioneering creativity with data-led precision to deliver tangible, outstanding commercial results. Securing a finalist position signifies not just creative distinction, but proven success in areas like market share growth, customer lifetime value, and optimized ROI.

Specific categories have seen groundbreaking approaches, particularly in the application of advanced technology. Entries utilizing Artificial Intelligence (AI) and Machine Learning have moved beyond pilot programs to establish scalable, business-critical solutions. Furthermore, campaigns focused on Purpose-Driven Strategy and transformative Customer Experience (CX) initiatives highlight the industry’s commitment to authenticity and end-to-end consumer engagement.

Each campaign achieving finalist status has navigated a rigorous, two-stage evaluation designed to ensure the highest degree of impartiality and credibility. The process began with detailed scoring by a diverse screening council of senior regional marketers, culminating in final review by an esteemed panel of top-tier industry leaders, including CEOs, CMOs, and leading innovators. The focus remains emphatically on the quality and quantifiable nature of the results achieved.

View the complete list of Finalists.

“This exceptional group of finalists reflects the extraordinary breadth, cultural depth, and creative ingenuity defining the Asia Pacific marketing landscape,” said Rohit Dadwal, CEO of MMA APAC and Global Head of SMARTIES Worldwide. “Their success goes beyond technological innovation — it’s about imaginative thinking, bold creativity, and a deep respect for the region’s diverse cultural fabric. They showcase not just technological innovation, but creative ingenuity and cultural intelligence — proving that marketing excellence lies in ideas that inspire and deliver real business impact. Spanning industries and markets, from bold local disruptors to global brands, these campaigns exemplify how brave agencies are redefining the impact of marketing and setting a new benchmark for marketing success across Asia Pacific.”

SMARTIES™ winners receive industry recognition on a global scale. Winning campaigns will be added to WARC 100’s ranking of the world’s most awarded campaigns and companies for media, as well as RECMA’s global scoring of media agencies. Additionally, they will be featured in the MMA SMARTIES Business Impact Index, which showcases the best in marketing from around the world.

The ultimate winners will be announced and celebrated at the prestigious SMARTIES™ APAC 2025 Gala Night on Friday, November 14, 2025. This flagship industry event will be hosted at JW Marriott Hotel Singapore South Beach, drawing executives from across the region to honor excellence and foster critical networking.

Reserve your attendance at the Gala Night.

About the Marketing + Media Alliance (MMA)

The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers’ ability to create value. Led by CMOs and supported by the entire ecosystem at the governance level — including brands, media, agencies, consultancies, AdTech, and MarTech — MMA develops evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.

Operating currently across four global think tanks — Marketing Attribution (MATT), Marketing Org Strategy (MOSTT), AI Leadership (ALTT), Data & CX (DATT), and more to come; MMA tackles marketing’s most challenging unanswered questions and translates findings into applied practices that are guaranteed to increase enterprise value. Headquartered in New York City, with operations in 16 countries across APAC, Europe, MEA, LATAM, and North America, MMA has more than 825 corporate members who gather at 62+ MMA conferences worldwide, and flagship gatherings in the APAC, including MMA Innovate, CEO&CMO Summit, MMA Executive Dialogues, SMARTIES Unplugged, MMA IMPACT and MMA SMARTIES. Learn more at https://mmaglobal.com/.

The Marketing + Media includes the world’s most influential marketers and partners, including Unilever, P&G, Grab, McDonalds, Coca Coala, Google, TikTok, Facebook, Diageo, Mondelez, Heineken, Pepsi, Perfetti, Affle, Emtek Group Indonesia, GoTo Gojek Tokopedia, Mayora, Godrej, Reliance – and many more.

Historic Orion Resource Partners – United States Government Partnership

NEW YORK, Oct. 23, 2025 /PRNewswire/ — Orion Resource Partners LP (“Orion”), a leading global investment firm specializing in metals and materials, today announces the formation of the Orion Critical Mineral Consortium (“Orion CMC” or the “Consortium”). Orion CMC is a new, mission-driven consortium designed to support the United States and its allied and partner nations to develop secure, responsible, and resilient supply chains for the critical minerals that underpin future economic growth and security.  

Led by Orion, and in partnership with the U.S. International Development Finance Corporation (“DFC”), the Consortium intends to bring together some of the world’s leading metals and mining investors and operators, creating a multi-billion platform for critical minerals investments.  

The DFC has made an initial capital commitment, which has been matched by both funds managed by Orion and ADQ, an active sovereign investor focused on critical infrastructure and global supply chains, bringing the current size of the consortium to $1.8 billion and well on its way to its $5 billion target. Founded in 2019, DFC is the international investment arm of the U.S. government, mobilizing private capital to promote economic growth and advance U.S. foreign policy.

With this cornerstone investment, Orion CMC will engage with mission-aligned investors and partner nations that have expressed their ambition to secure the critical minerals that underpin the modern economy. The Consortium’s combined expertise will invest in and develop critical minerals in emerging and other market jurisdictions, manage offtake, develop domestic processing and integrate and scale cost-effective minerals technological solutions.

Orion CMC will prioritize investments in existing or near-term producing assets as opposed to frontier exploration projects that could take a decade to turn into a mine. By focusing on the near term, the Consortium seeks to answer America’s and its allied and partner nations’ demand in short order while making sound investments over the long term. As a standalone investment platform, Orion CMC serves as a crucial bridge between emerging market nations and global consumers, from advanced manufacturing to data centers and artificial intelligence providers.

The Consortium marks Orion’s next step in securing the supply of strategic metals and critical minerals, following the launch of Orion Abu Dhabi, a joint venture with ADQ announced on 30 January 2025. Together, these partnerships reinforce Orion’s commitment to strengthening critical minerals supply chains through strategic partnerships. The Orion Abu Dhabi announcement is available at PR Newswire.

Oskar Lewnowski, Founder and Chief Executive Officer of Orion Resource Partners LP, said: “Orion CMC represents a significant step forward in bridging the substantial funding gap needed to accelerate investment in the critical minerals supply chain, while at the same time boosting U.S. economic growth. The Consortium brings together some of the best operators in the industry with the expertise needed to build a diversified portfolio of critical minerals assets across multiple jurisdictions. We are delighted to have the backing of the DFC and look forward to working with our partners to deliver on the opportunity ahead of us.”

Frank Fannon, Former U.S. Assistant Secretary of State for Energy Resources, and Co-Founder and Managing Partner of Orion CMC, said: “The United States has understood that it must develop alternative critical minerals supply chains for more than a decade. However, America has lacked a private sector champion that understands niche metals and commodities, that has emerging markets experience, and a successful track record of building and operating complex mining operations. Orion CMC is well-positioned to be that champion.”

Ben Black, DFC CEO, said: “Securing critical minerals is a paramount matter of U.S. strategic interest and economic prosperity. CMC was created to establish a robust pipeline of secure critical mineral investments vital to advancing American economic prosperity. I’m proud of the incredible work done by DFC and its partners to secure these vital resources, which will safeguard America’s leadership in advanced technologies.”

Media Enquiries:

Greenbrook
Peter Hewer / Cecilie Oerting
+44 20 7952 2000
orionresourcepartners@greenbrookadvisory.com 

About Orion Resource Partners LP

Orion Resource Partners LP is a global investment firm specializing in the metals and materials critical to sustainable economic growth and energy transition, with more than $8 billion of assets under management and a team of more than 80 professionals across five global offices. Orion has successfully invested across the metals and materials value chain for over a decade, operating complementary investment strategies spanning the full liquidity spectrum, finding and capturing opportunities driven by the long-term trends of global decarbonization, the constrained supply of critical resources, and advancements in industrial technologies. Orion is a signatory to the UN PRI and the IFC Performance Standards on Environmental and Social Sustainability. For more information visit www.orionrp.com

About DFC

The U.S. International Development Finance Corporation (DFC), established in 2019 with bipartisan support under President Trump, is the international investment arm of the U.S. Government. DFC partners with the private sector to advance U.S. foreign policy and strengthen national security by mobilizing private capital around the world. DFC invests across strategic sectors including critical minerals, modern infrastructure, and advanced technology — fostering economic development, supporting U.S. interests, and delivering returns to American taxpayers.   

About ADQ

Established in 2018, ADQ is an active sovereign investor with a focus on critical infrastructure and global supply chains. As a strategic partner to the Government of Abu Dhabi, ADQ invests in the growth of business platforms anchored in the Emirate that deliver value to local communities and long-term financial returns to its shareholder. ADQ’s total assets amounted to USD 251 billion as of 31 December 2024. Its rapidly expanding portfolio encompasses companies across numerous core sectors of the economy, including energy and utilities, transport and logistics, food and agriculture, healthcare and life sciences, financial services, infrastructure and critical minerals, real estate investments, and sustainable manufacturing.