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British Director Michael Lachmann’s Documentary Series “Spacetime Capsule” Premieres in China

BEIJING, Oct. 1, 2025 /PRNewswire/ — The brand new documentary series, Spacetime Capsule, directed by British filmmaker Michael Lachmann and produced by China Review Studio, has recently premiered on Chinese video platforms including Tencent Video, iQIYI, and Bilibili.


British Director Michael Lachmann’s Documentary Series “Spacetime Capsule” Premieres in China

The three-episode series creatively employs the concept of a “spacetime capsule” to frame its narrative. It explores extraordinary stories of scientific innovation in China across three main themes: human development, planetary coexistence, and the exploration of life.

The documentary features a range of cutting-edge scientific achievements: from detecting “ghost particles” in the neutrino laboratory and the “Sky Eye” capturing cosmic signals, to the “artificial sun” exploring clean energy and the breakthrough in food production achieved through artificial starch. It unveils unprecedented insights into the world of Chinese science.

Michael Lachmann, known for celebrated works like Wonders of the Universe, brought his expertise in science documentary to this project. When asked about his motivation for creating this documentary, Lachmann stated that China offers huge scope for invention and creativity. “Behind every scientific story stands a group of admirable scientists who interpret the meaning of their work through their personal experiences—a creative opportunity that simply could not be missed.”

Through the lens of scientific and technological advancement, Lachmann’s documentary seeks to address the fundamental human questions: “Who are we, where do we come from, and where are we going?” These stories not only express humanity’s relentless quest for knowledge, but also illuminate our unique place and purpose within the universe. This is a scientific odyssey that explores human evolution, our symbiotic relationship with Earth, and the enduring quest to understand life itself. It is a timeless dialogue between civilizations, a cosmic invitation to the universe, sending humanity’s wisdom and hope to the future.

Spacetime Capsule trailer: https://youtu.be/B1XVu3h2i4Y

Kong Accelerates Growth in Asia Pacific with New Executive Sales Leadership

David Carless joins as Vice President for Asia Pacific, India and Japan; Mark West named Regional Vice President for Australia and New Zealand

SAN FRANCISCO, Oct. 1, 2025 /PRNewswire/ — Kong Inc., a leading developer of cloud API and AI technologies, today announced the appointments of David Carless as Vice President of APJ and Mark West as Regional Vice President for Australia and New Zealand (ANZ). These new hires will help Kong scale the company’s regional presence and support its mission to accelerate API and AI adoption across APJ.

As the new market sales lead, Carless will be responsible for driving regional growth, building and scaling high-performing teams, and fostering strong channel partnerships to accelerate APJ market growth. He brings over 30 years of experience in enterprise IT sales and management, across both startups and global IT organizations. He previously held positions as Vice President of APJ for LaunchDarkly and HashiCorp, as well as senior sales and leadership roles at BMC Software, Hewlett-Packard and VMware.

“We’re in the middle of one of the biggest technology cycles in the history of the industry, with AI and APIs reshaping how every company builds, scales, and services their customers,” said Carless. “Kong is uniquely positioned at the center of this shift. I’m excited to build on the company’s strong foundation and momentum to help more customers accelerate growth, reduce complexity, and power the next generation of connected applications with Kong’s unified API Platform.”

While Carless will be responsible for growth across APJ, West will focus on leading the ANZ region’s sales strategy and business development, concentrating on market expansion and strengthening customer success. He has more than 25 years of experience in enterprise software sales and go-to-market leadership and was most recently the Regional Vice President of ANZ at Apptio, which was acquired by IBM in 2023. He has also held key sales leadership roles at leading enterprise tech companies such as UiPath, Cisco’s AppDynamics, SAP Concur, and NetSuite.

“As our CEO often says, there is ‘no AI without APIs.’ That’s true, and this is a critical moment for organizations to leverage AI to modernize and scale,” said West. “I’m excited to help Kong expand its regional footprint, strengthen customer success, and empower businesses to harness APIs and AI for faster innovation.”

“David and Mark bring more than 50 years of proven expertise in scaling teams and driving sales growth across the eAPJ region,” said Augusto Marietti, CEO and Co-Founder, Kong Inc. “Their leadership is a major milestone in our global expansion and will be instrumental in helping us meet the ambitious growth targets we’ve set for this critical market.”

This announcement comes on the heels of Kong’s recent office expansion in Bengaluru, India, which will serve as a key hub for research, development, and innovation, expanding Kong’s engineering resources and allowing the team to tap into the local pool of technical talent.

Kong also has offices in Singapore and Shanghai and has more than doubled the region’s headcount over the last year.

As a part of its expansion, Kong is actively hiring across many departments in APJ, including sales, engineering, product, customer experience, and more. For more information on open roles and to apply, please visit https://konghq.com/company/careers.

About Kong Inc.
Kong Inc., a leading developer of cloud API and AI technologies, is on a mission to empower companies to become “API-first” to advance and enable the AI era. They help organizations worldwide — from startups to Fortune 500 enterprises — unleash developer productivity, build securely, and accelerate time to market. For more information about Kong, please visit www.konghq.com or follow us on X @thekonginc.

Fleet Space Opens New Global Headquarters & SpaceTech Hyperfactory For 10th Anniversary

ADELAIDE, Australia, Oct. 1, 2025 /PRNewswire/ — Fleet Space Technologies, Australia’s leading space exploration company, has officially opened its new global headquarters (GHQ) and space-tech hyperfactory at Adelaide Airport’s Catalyst Park. Fleet Space’s 5,300m²+ facility boosts Australia’s advanced manufacturing capacity, enabling the production of thousands of next-generation geophysical sensors and hundreds of satellites annually. By vertically integrating its business operations – supply chain, design, manufacturing, operations, engineering and R&D within a state-of-the-art facility – Fleet Space is scaling the manufacturing of space, climate, and AI-powered technologies needed for the next era of exploration on Earth and beyond.

Fleet Space 10th Anniversary
Fleet Space 10th Anniversary

“Ten years ago, Fleet Space began the journey of building next-gen exploration technologies – powered by the latest advances in space, agile geoscience, and AI – to accelerate the energy transition and support future missions to the Moon, Mars, and beyond,” said CEO & Co-Founder of Fleet Space, Flavia Tata Nardini. “Today we are proud to open our new global headquarters and space tech hyperfactory to scale our global  platform – ExoSphere – to fuel the next leap in science, technology, and human exploration – future-proofing Australia’s leadership in the development of future industries.”

Australia’s Global Space & Climate Innovation Hub

Fleet Space’s GHQ and space-tech hyperfactory will support the expansion of its global, AI-powered exploration platform – ExoSphere – deployed by the world’s largest mining and resource companies like Rio Tinto, Barrick, Gold Fields, and Maaden to image mineral systems in real-time across five continents. These new facilities will also enable Fleet Space’s to advance its off-world missions over the coming years, including deployment of the lunar variant of its ExoSphere technology – SPIDER – for Firefly Aerospace’s Blue Ghost Mission 2 and survey the near-Earth asteroid – Apophis – when it comes within 32,000km of Earth’s surface in 2029.

“The scale, speed, and capacity of this vertically integrated facility will equip explorers on Earth and beyond with the agile geoscience solutions needed to move from insight to action, faster – a critical step in supporting the clean energy transition and near-term ambitions to build permanent research stations beyond our planet,” added Co-Founder & Chief Exploration Officer of Fleet Space, Matt Pearson. “Our 10-year anniversary is more than a celebration – it is a promise of what’s to come. Fleet Space was founded a decade ago on the belief that Australia could shape the future of exploration, and today we are delivering the agile geoscience technologies that are accelerating discovery on Earth, the Moon, and Mars.

Horizon Global Summit 2025

The grand opening of GHQ and Fleet Space’s advanced manufacturing facility was Fleet Space’s inaugural Horizon Global Summit, convening global leaders in space, resources, and technology to chart the future of exploration on Earth and beyond. The summit welcomed celebrated explorer Tim Jarvis AM and visionaries from BHP, Maaden, Koloma, Odyssey Space, F1 Academy, Robinson Aerospace, Deadly Science, among many others, zooming in on key challenges and opportunities for exploration today and what’s around the corner tomorrow.

Global Collaboration & Off-World Science

Alongside global space leaders and leading research institutes – such as NASA, Stanford University’s Mineral-X and MIT Media Lab’s Space Exploration Initiative  – Fleet Space’s GHQ will also scale its ability to advance the science and technology needed to unlock the next chapter of exploration missions on Earth, the Moon, Mars, and beyond. From rapid subsurface sensing on the Moon, 3D imaging Earth’s largest lava tubes, building geophysics deployable with TRIDENT-like drills in lunar and Martian environments, or surveying the near-Earth asteroid, Apophis – Fleet Space is building a foundation for a sustainable space economy from the heart of South Australia.

Earth, Moon, Mars: The Next Era of Exploration

Closing a A$150M Series D funding round with a valuation of A$800M, Fleet Space has grown from a local start-up to a global leader in space and mineral exploration technologies within a decade. Its ExoSphere platform, powered by space technology, agile geoscience and AI, is already used by over 50 of the world’s largest mining companies to accelerate the discovery of energy transition minerals while reducing environmental impact at scale. With the opening of GHQ and launch of its inaugural Horizon Global Summit, Fleet Space is setting a bold agenda for the next century of exploration on Earth, the Moon, and Mars.

About Fleet Space Technologies
Fleet Space, Australia’s most valuable space exploration company (A$800M valuation), is transforming data-driven mineral discovery, development, and management with its vertically integrated platform, ExoSphere. Unifying Fleet Space’s satellites, real-time geophysical surveys, compute, and AI into a single workflow, ExoSphere’s agile geoscience solutions are used by the world’s largest mining companies like Rio Tinto, Barrick, Gold Fields, and Maaden globally. On Firefly Aerospace’s Blue Ghost Mission 2, Fleet Space will deploy the lunar variant of ExoSphere – called SPIDER – to survey the Moon’s subsurface. In December 2024, Fleet Space closed a A$150M Series D to fuel the company’s global expansion and accelerate the development of ExoSphere. For its breakthroughs delivered to the global resources industry, ExoSphere was named Innovation of the Year at the Mining Technology Excellence Awards 2025. Learn more at fleetspace.com.

Fleet Space 5,300m2+ Global Headquarters & Space Tech Hyperfactory
Fleet Space 5,300m2+ Global Headquarters & Space Tech Hyperfactory

 

SPIDER: Australia's first seismic tech to be deployed on the Moon during Firefly Aerospace's Blue Ghost Mission 2.
SPIDER: Australia’s first seismic tech to be deployed on the Moon during Firefly Aerospace’s Blue Ghost Mission 2.

 

GHQ Ribbon Cutting - Brenton Cox, Managing Director, Adelaide Airport | Michael Brown MP, Assistant Minister for Artificial Intelligence (AI), Digital Economy, Defence and Space Industries | Flavia Tata Nardini, Co-Founder & CEO, Fleet Space | Matt Pearson, Co-Founder & Chief Exploration Officer
GHQ Ribbon Cutting – Brenton Cox, Managing Director, Adelaide Airport | Michael Brown MP, Assistant Minister for Artificial Intelligence (AI), Digital Economy, Defence and Space Industries | Flavia Tata Nardini, Co-Founder & CEO, Fleet Space | Matt Pearson, Co-Founder & Chief Exploration Officer

 

Fleet Space CEO, Flavia Tata Nardini speaking to students from Fleet Space's national STEM program.
Fleet Space CEO, Flavia Tata Nardini speaking to students from Fleet Space’s national STEM program.

 

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Higgs Korea Accelerates Entry into Japanese Market with Its Flagship GRIPBANK Brand, Setting New Travel Essential Trends with Portable Chargers

SEOUL, South Korea, Oct. 1, 2025 /PRNewswire/ — Higgs Korea, a consistent leader in mobile accessories and small electronics on Korea’s KakaoTalk Gift platform, is ramping up the entry of its flagship brand, GRIPBANK, into the Japanese market. Recently added to Japan’s Qoo10 shopping platform and launching local SNS campaigns, Higgs Korea introduces unique designs and lifestyle aesthetics, aiming to inspire new travel essentials among Japanese consumers.

Gripbank
Gripbank

Moving beyond simple chargers and electric heaters, Higgs Korea champions the concept of “portable chargers as fashion,” pioneering the domestic market for lifestyle accessories and compact electronics. Whereas most portable devices have focused heavily on functionality, Higgs Korea relies on differentiated designs, developed by its in-house design center, to continually introduce products such as GRIPBANK portable chargers that stand out from the crowd.

Since the early 2020s, Higgs Korea has maintained the top spot in mobile accessories and small electronics sold through KakaoTalk Gift. Its playful characters and stylish color variations consistently capture the tastes of the MZ generation, securing their status as must-have travel companions. The main lineup covers GRIPBANK chargers, electric heaters, and other daily lifestyle accessories and practical small devices, earning high marks for blending design, safety, and functionality.

In Japan, the company plans to deepen its reach with MZ and lifestyle-focused consumers, rapidly launching GRIPBANK chargers and limited edition designs through Qoo10 listings and official SNS channels. The brand often sells out instantly online, at home and abroad, and aims to set itself apart from traditional Japanese electronics companies by emphasizing striking design and practicality—solidifying its reputation as a top “travel essential” brand.

A Higgs Korea spokesperson said, “Our portable chargers go beyond simple devices and electric heaters—they have become global travel essentials, reflecting users’ personality and style. Building on our unique designs, creativity, and successful online platform experience, we’re excited to introduce a fresh lifestyle to Japanese consumers.”

GRIPBANK products can be found at https://www.qoo10.jp/shop/gripbank and https://www.instagram.com/gripbank.jp.

MPA contract extended to continue delivering the transformational Hudson Tunnel Project, the most urgent rail project in United States

Hudson Tunnel Project Proves that America is Building Again

NEW YORK, Oct. 1, 2025 /PRNewswire/ — MPA Delivery Partners, the joint venture of Mace, Parsons Corporation (NYSE: PSN), and Arcadis (EURONEXT: ARCAD) announced today that the team has been awarded a $665 million, 4.5-year contract extension by the Gateway Development Commission (GDC) to continue managing the successful delivery of the Hudson Tunnel Project (HTP).

The HTP is progressing on-schedule and expected to create more than 95,000 jobs around the United States and generate more than $19 billion in economic activity. In addition to the thousands of talented employees in the New York/New Jersey region, the project is driving demand for U.S. suppliers of steel, aggregates, rail and track, and ventilation systems. Companies from North Carolina, Texas, Pennsylvania, Ohio, Alabama, Colorado, and Tennessee are benefiting from the Hudson Tunnel Project, unlocking the power of American ingenuity, and proving that the country is building again. With multiple active construction sites managing different portions of the HTP, the project is on-schedule for the new Gateway Tunnel completion in 2035, and the existing tunnel’s rehabilitation by 2038.

“This is a once-in-a-generation project and a true collaboration between the public and private sectors that will serve as a model for delivering future mega-infrastructure projects around the world,” said Joe Marie, senior project executive for MPA Delivery Partners. “We are united in our goal of successfully completing this critical project, which will transform the Northeast Corridor and deliver billions of dollars of economic growth to the U.S. economy. GDC and MPA function as a fully integrated partnership, working closely together to ensure the Hudson Tunnel Project is completed on time and within budget.”

The Hudson Tunnel Project is the cornerstone of the Gateway Program and is widely considered the most urgent rail infrastructure project in the United States. The transformational project involves building a brand new two-tube rail tunnel under the Hudson River and rehabilitating the existing 115-year-old tunnel as well as nine miles of new passenger rail track between New York and New Jersey to improve passenger rail service and enhance the reliability of the Northeast Corridor. These improvements will accelerate economic prosperity and growth around the country while improving long-term reliability and redundancy of the regional and national rail networks for NJ TRANSIT and Amtrak. Ultimately, the Hudson Tunnel Project will establish a new 100-year legacy of engineering excellence built by and for America.

MPA was selected as the delivery partner on the project in February 2024. The delivery partner model has an internationally proven track record for helping public agencies deliver large-scale infrastructure projects. The collaborative delivery partner model has an internationally proven success record for helping public- and private-sector organizations deliver large-scale capital projects with benchmark efficiency and socioeconomic benefits.

ABOUT ARCADIS

Arcadis is a leading global partner driving some of the most transformative projects of our time. We help clients make sustainable choices by combining digital innovation, human expertise, and future-focused skills across environment, energy, water, buildings, transport, and infrastructure sectors. Taking design, engineering, architecture and consultancy to the next level, we use data-driven insights to co-create environments that reflect our clients’ business and stakeholder needs. With over 35,000 people, we unite global expertise to tackle challenges like climate, energy security and diversification, and livable cities, improving quality of life through our presence in 30+ countries. In 2024, we achieved €5.0 billion in gross revenues. Learn more at www.arcadis.com 

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TricorBraun Releases 2024 Sustainability Report

ST. LOUIS, Oct. 1, 2025 /PRNewswire/ — Global packaging leader TricorBraun has released its 2024 Sustainability Report, detailing the company’s continued commitment to driving ethical, responsible, and sustainable practices for the benefit of its team members, customers, communities, and the planet.

“This year’s report shows how far we’ve come, not only in pursuing more challenging sustainability goals, but in building the data sophistication needed to measure and manage them with greater precision, especially around greenhouse gas emissions,” said Liz Futch, Director of ESG Strategy and Programs, TricorBraun. “At the same time, our team continues to lead with purpose, driving sustainable innovation in all areas of our business that support our customers and communities. Our journey is evolving, and we remain deeply committed to creating lasting positive impact through responsible business practices.”

Highlights from TricorBraun’s 2024 Sustainability Report include:

  • Reaffirming its commitment to source 100% of the electricity used across its North American operations through the purchase of Renewable Energy Certificates (RECs). Expanding this approach internationally by sourcing 100% of its EU electricity use and 56% of its UK electricity use from renewable sources, surpassing its goal of achieving at least 50% in these regions.
  • Elevating its ESG governance structure by launching a new data platform, conducting independent assurance of its emissions inventory, and committing to the Science Based Targets initiative (SBTi).
  • Achieving top-tier ESG recognition, maintaining its EcoVadis Silver Medal, while ranking in the top 6% of all submissions globally.
  • Launching sustainable packaging innovations across materials, including paper, plastic, metal, and flexible substrates, enabled by its substrate-agnostic model and deep industry knowledge.
  • Expanding its Zero Waste initiatives, achieving validation at several sites, and launching regional diversion programs that are already producing measurable environmental benefits.
  • Strengthening its commitment to people by investing in training, development and recognition programs that help team members thrive and by fostering a culture where excellence is celebrated.

About TricorBraun
Founded in 1902, TricorBraun is a global packaging leader. We leverage our scale, comprehensive scope and unparalleled expertise to solve customers’ complex packaging problems and help them win in the marketplace. TricorBraun is composed of more than 2,000 packaging professionals operating from more than 100 locations across the Americas, Europe, Asia and Australia.

Two in five Aussie homeowners neglect regular maintenance, Allianz study reveals

  • Two in five (40 per cent) Australian homeowners admit to taking a “set and forget” approach to maintenance, putting their homes at risk of preventable damage and claims, according to Allianz’s new Home Care Report.
  • At the same time, home claims are increasing with Allianz managing more than 78,000 home-related claims in 2024 (excluding those caused by natural catastrophes) – a near 5% increase on 2023.
  • Many homeowners are more focused on creating a space that looks and feels personal, with 39 per cent prioritising visual appeal and 35 per cent adding personal touches over routine maintenance.
  • Allianz is calling on Australian homeowners to prioritise essential home maintenance, with simple, practical actions that may help to reduce preventable claims and protect their homes and insurance coverage.
  • To help reduce this maintenance gap, Allianz’s Home Care Report provides practical home maintenance tips. Allianz has also been trialling a new Home Health Check service, designed to help homeowners identify and address issues early, boosting homeowners’ confidence in the resilience of their homes.

SYDNEY, Oct. 1, 2025 /PRNewswire/ — Australians feel a sense of care towards homeownership, often taking great pride in their homes, and viewing them as a reflection of hard work and a place to build memories. Yet new research commissioned by Allianz Australia shows that while most homeowners (94 per cent) understand the risks of neglecting home maintenance, and almost 90 per cent agree maintenance is worthwhile, turning good intentions into consistent action remains difficult, with time, cost and effort often getting in the way.

Allianz Home Care Report infographic
Allianz Home Care Report infographic

A surprising number of homeowners are taking a “set and forget” approach, with two in five (40 per cent) admitting they don’t maintain their homes regularly, or at all. In fact, only 16 per cent act when they remember and 12 per cent when someone else prompts them, meaning small issues can easily slip through the cracks. This reactive mindset often leads to minor problems becoming expensive repairs, particularly in areas like water leaks and roofing, where early fixes are far more affordable. For example, Allianz recorded more than 19,000 claims involving burst pipes and water damage, some of which may have been avoided with basic maintenance, such as changing a flexi hose, checking seals, or replacing ageing fixtures.

The research also found that home ownership is not without its challenges for Australians, with a notable minority describing it as a long-term source of stress. Cost-of-living pressures and upkeep responsibilities are key stressors, with 35 per cent of surveyed homeowners citing financial strain and around a third (32 per cent) pointing to ongoing maintenance as a reason for feeling disengaged with owning a home. The findings demonstrate a strong opportunity to help educate Australian homeowners and encourage a shift from reactive to preventative care, making home maintenance less stressful and more manageable and cost-effective over time.

With the volume of home-related claims rising, it’s also an important reminder of the responsibility of homeowners to maintain their homes under their insurance policy. With most insurers having a general exclusion for ‘wear and tear’, the financial impact for home owners could be significant if issues aren’t addressed early. For example, while insurance may cover damage from an insured event such as a hailstorm, it may not cover damage from issues that have developed over time as a result of wear and tear or lack of maintenance.

To help homeowners bridge this maintenance gap, Allianz has launched its first Home Care Report, a free online resource that explores both the immediate and long-term impacts of home care and general maintenance. The report goes beyond highlighting the risks of neglect, offering handy tips and practical advice from Allianz and property industry  professionals. It provides simple, easy-to-action steps homeowners can take to better maintain their properties, reduce the likelihood of costly damage, and save on expenses over time. 

Allianz has also been trialling its new Home Health Check service throughout 2025, with positive feedback from customers paving the way for potentially broader availability in 2026. The Home Health Checks have been carried out in over 200 customers’ homes and include interior and exterior inspections, leak detection, mould assessment, drainage checks, and evaluation of taps, fixtures, and flexi-hoses. The offering was developed to address a clear gap in the market, informed by Allianz claims data, that showed customers may be able to avoid some home insurance claims by staying on top of simple and inexpensive maintenance, saving them time, inconvenience, and money.

“At Allianz, we deeply care about our customers and understand that their homes are more than just assets, they’re spaces our customers take great pride in and where they create memories and feel safe. We also understand that keeping up with maintenance can be challenging, from a time, cost and know-how perspective,” said Shez Ford, Chief General Manager Consumer, Allianz Australia.

“That’s why helping our customers protect their homes is so important to us. Through initiatives like our Home Care Report and Home Health Check program, we’re offering practical guidance that may help homeowners prevent costly damage, and improve the maintenance of their homes, ” concluded Shez.

Leading property renovator and founder of Ace Properties Agency, Rebecca Cardamone, added, “When assessing homes, we often come across issues such as water damage, leaking pipes or mould, which are problems that could have been prevented with simple, routing upkeep. Not keeping up with maintenance not only increases risks of incidents but also undermines a property’s long-term value. Regular and proper maintenance protects a home’s immediate liveability as well as saving customers time, inconvenience, and money by preventing repairs from needing to be made.”

The study also found generational differences, with younger and newer homeowners tending to show greater diligence, while more experienced owners are more likely to admit lapses when it comes to home maintenance.

Adding to the challenge is a shift in priorities. Four in five surveyed homeowners (78 per cent) say their approach to maintenance has changed since buying their first home, with more focus on visible upgrades, like new appliances or aesthetic improvements, rather than essential maintenance. Social media also plays a role: 24 per cent say it influences how they manage their homes, and 15 per cent admit they now prioritise looks over long-term upkeep.

With many homeowners delaying upkeep until problems escalate or prioritising aesthetic improvements, Allianz is encouraging Australians to take a proactive approach to essential home maintenance. By addressing small issues early, homeowners can better protect their homes and avoid unnecessary costs.  

For more information visit allianz.com.au/prevention.

About the research:
The research was commissioned by Allianz and conducted by YouGov in accordance with the Australian Polling Council standard. The survey is a nationally representative sample comprising 1,007 Australian homeowners aged 18 years and older, conducted online between 13 August and 18 August 2025.

About Allianz Australia:

Allianz Australia delivers a wide range of personal, commercial, and corporate insurance products and services to more than 4 million policyholders. It also provides support for workers compensation insurance to around 25 per cent of the top 200 ASX companies, making it one of the leading workers compensation insurers in Australia.

Website     Facebook     Instagram     Twitter     YouTube

 

 

/C O R R E C T I O N — LG Electronics/

In the news release, LG’s Radio Optimism Campaign Inspires People to Share Their Love with Family and Loved Ones Through One-of-a-Kind AI Songs, issued 25-Sep-2025 by LG Electronics over PR Newswire, the headline, should read “LG REAFFIRMS UNIVERSAL VALUE OF LIFE THROUGH AI POWERED BRAND CAMPAIGN” rather than the headline incorrectly transmitted by PR Newswire. The complete, corrected release follows:

LG REAFFIRMS UNIVERSAL VALUE OF LIFE THROUGH AI POWERED BRAND CAMPAIGN

LG’s Radio Optimism Campaign Inspires People to Share Their Love with Family and Loved Ones Through One-of-a-Kind AI Songs

SEOUL, South Korea, Sept. 25, 2025 /PRNewswire/ — LG Electronics (LG) today announced the success of its AI-powered Radio Optimism campaign, which revealed a universal truth: despite the rapid advances in technology, love and gratitude toward family and loved ones remain life’s foremost priorities.

Available in six languages, the creative platform inspired people globally to create more than 700,000 personalized songs. These AI-generated tracks – listened to and shared over 1.5 million times – underscored the enduring importance of human connection across cultures.

Radio Optimism underscored the enduring importance of human connection across cultures.
Radio Optimism underscored the enduring importance of human connection across cultures.

Designed to counter the sense of disconnection often associated with social media, Radio Optimism invited users to write a message to a loved one, select a genre and vibe, and generate a one-of-a-kind AI song. By turning music into a heartfelt gesture, the campaign brought LG’s Life’s Good brand promise into the digital spaces where people most often connect.

Expressions of love proved most prominent, appearing in over 30 percent of the songs, followed by messages of gratitude and encouragement. Family emerged as the most frequent recipient, followed by friends, reaffirming that when it comes to care and affection, people turn first to those closest to them.

The campaign drew an overwhelming response, generating over 30 million social engagements worldwide and 2.4 billion views of its content. Partnerships with global and local influencers amplified its reach, including Australian father-daughter duo Ben and Zara, who created a special birthday song for Ben’s son, and Brazilian creator Jessie Shen, who created a touching song for her partner.

The campaign also captured unique cultural moments, such as sports fans crafting team anthems and pet owners dedicating songs to their companions, illustrating the evolving ways people express and share what matters most.

“Through this creative campaign, we believe we helped people rediscover the enduring values that remain unchanged even in times of change and volatility,” said Kim Hyo-eun, head of LG’s Brand Management Division. “It deeply resonated with people worldwide, reflecting the lasting value of Life’s Good. We will continue to engage with them, upholding this promise and inspiring optimism for a better life.”

The Radio Optimism campaign demonstrates how AI, when used thoughtfully, can strengthen emotional bonds in the digital age. By enabling users to create personalized songs trained on properly licensed music from original artists, LG upheld its commitment to responsible innovation while fostering a global movement of optimism and meaningful connection.

To learn more about the campaign or join in spreading Life’s Good message, please visit RadioOptimism.LG.com.

About LG Electronics, Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and the Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

Radio Optimism invited users to write a message to a loved one, select a genre and vibe, and generate a one-of-a-kind AI song
Radio Optimism invited users to write a message to a loved one, select a genre and vibe, and generate a one-of-a-kind AI song

 

The campaign drew an overwhelming response, generating over 30 million social engagements worldwide and 2.4 billion views of its content.
The campaign drew an overwhelming response, generating over 30 million social engagements worldwide and 2.4 billion views of its content.