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Appier AI salesman helps Chow Sang Sang Jewelry boost online sales

Chow Sang Sang named Silver Winner of “Best Use of Smart Data Analytics” at The Loyalty & Engagement Awards 2021
Matching CSS’s large jewelry offerings with the right customers & providing a seamless shopping experience

TAIPEI, TAIWAN – Media OutReach – 27 May 2022 – Appier is proud to share the Chow Sang Sang Xmas campaign results in collaboration with Mindshare Hong Kong. This case was named the Silver Winner in the Best Use of Smart Data Analytics category at The Loyalty & Engagement Awards 2021 presented by Asia’s leading advertising, marketing and news media “Marketing Interactive“. The awards seek to recognize the most creative, innovative and deserving consumer-centric programs and schemes across North Asia. Based on the joint efforts of Appier and Mindshare, Chow Sang Sang Jewelry won this award recognition for the first time, and successfully boosted its online sales through a “virtual AI salesperson”, providing customers with a seamless shopping experience.

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Chow Sang Sang collaborates with Appier and Mindshare to combine dynamic ads and hesitant customers prediction to enhance the conversion rate of the website

In this campaign, Chow Sang Sang successfully reduced the cost per action (CPA) by 52% and increased the conversion rate of its website by 49% by adopting Appier’s CrossX and AiDeal solutions. While Christmas is a competitive season for the e-commerce industry, the number of transactions of Chow Sang Sang’s website had still increased 1.8x even amidst rising ad costs, and the jewelry brand was able to provide a seamless online shopping experience with the power of AI for its customers to find suitable items for themselves or their loved ones.

With the rise of online e-commerce platforms and the outbreak of the pandemic, customer behavior for purchasing jewelry has significantly changed. In response to potential business opportunities and trends of young generation consumers shopping online, Chow Sang Sang launched its online e-commerce platform in 2014, with the goal of reaching more potential customers, increasing brand awareness, and lowering the barrier for the young generation to enter jewelry stores. Through a collaboration with Appier and Mindshare, Chow Sang Sang was able to combine dynamic ads and hesitant customer prediction to deliver the right incentive at the best time to each hesitant shopper and increase the conversion rate of the website.

According to Appier’s observation, customers’ hesitation behavior patterns are constantly changing, which is why we need to use AI to make real-time determination according to their current behavior in order to be more accurate. Based on the top performers of Chow Sang Sang for a period of two consecutive months, the best conversion rates in the former month were users who “abandoned shopping cart,” “viewed less than 2 category pages,” or “visited the website from 11 pm to 5 am on weekdays.” However, the top performers in the latter month were users who “did NOT abandon shopping carts”, “organic traffic,” or “new visitors.”

“E-commerce is a self-help platform with no staff or human intelligence to observe customers’ emotions and interest. AI acts like a virtual salesman to speed up the checkout process by finding the right audience and engaging them at the right moment. AI is comprehensive enough to cover all our product categories (over 2,000+) while in-depth enough to study every user’s preferences to recommend products that truly cater to their potential needs,” said Fai Leung, Associate Director of Chow Sang Sang.

Below please find a more detailed description of Chow Sang Sang’s digital marketing challenges and how Appier’s AI solutions helped Chow Sang Sang solve its business pain points.

Two Challenges in Digital Marketing

  • Matching its large jewelry offerings with the right customers: With an ever-growing customer base and an even more impressive jewelry offering (2,000+ jewelry styles), Chow Sang Sang faced the challenge of recommending the right product to each online shopper. Traditional rule-based conditional settings proved ineffective in pushing products, not only because it is limited in the number of scenarios it can create, but also because it is more time-consuming and labor-intensive. This problem lets certain business opportunities fall through the cracks.
  • Strategy of promoting high-priced items to hesitant shoppers: Chow Sang Sang’s e-commerce store did not have a mechanism in place to retain hesitant shoppers and nudge them to complete their purchase. This problem is particularly alarming for luxury goods because customers generally require more time to shop when looking at high-end products with an expensive price tag. Without anything to give them a final push, many hesitant shoppers end up abandoning their carts and do not return. Based on the above considerations, Chow Sang Sang Jewelry decided to use high-quality silk scarf as an accessory incentive for online promotions, and extended the discount timeframe to 60 minutes to increase overall conversion of hesitant customers.

Solution and Marketing Scenario Design

Based on a keen understanding of the journey taken by the brand’s customers, Appier and Mindshare used effective solutions to design marketing scenarios that helped Chow Sang Sang overcome the challenges above.

  • Predict customer interests in order to deliver dynamic ads to potential audiences: Chow Sang Sang first used Appier’s AI solution to automatically predict potential consumers’ interests based on existing customers and deliver related ads to potential consumers who recently visited the website. Chow Sang Sang found that the main interests of the potential audience of the brand are reality programs, female celebrities, news, and technology. When the user sees the ad next time, the system will automatically present the items displayed on the ad according to the user’s browsing history or deliver the promotion ad of “10% off for 2 selected jewelry” to attract users to visit the official website again to make purchases.
  • Define the main segments and personas to boost sales: Chow Sang Sang divided the items on the website into three segments: “wedding jewelry,” “gifts,” and “daily wear” according to its past sales record. By defining the main products and comparing the keywords and user interests, Chow Sang Sang found that the four most prominent personas who click on ads are regular travelers (54%), those interested in promotions (36%), working women (24%), and parents of young children (23%); these are the audience segments most likely to be attracted by ads. There may be bigger opportunities to boost sales by remarketing to the main segments and targeting the personas.
  • Virtual AI salesperson to assist with final conversion: Contrary to the in-store advantage, brands that maintain an online store lack a salesperson to help guide customers to the products they want and prompt them to purchase. Appier’s AiDeal served as the client’s eyes online, collecting 400+ types of on-site behavior data, including mouse movement and scroll distance, to identify hesitant customers. Once identified, AiDeal will present customers with an additional incentive in the form of a pop-up that says, “if the checkout amount exceeds USD250 in 60 minutes, you can get a limited silk scarf (worth USD45),” to assist with the last-mile conversion to monetize the traffic.

For more success stories, please visit Appier’s Success Stories.

About Chow Sang Sang Jewelry

Established in 1934, Chow Sang Sang is recognized as a premier jewelry retainer in Greater China. In 2014, Chow Sang Sang launched its e-commerce platform for customers to shop directly with seamless online services. Chow Sang Sang is keen on reaching more customers and better catering to their unique needs with this online presence. Visit for more information.

About Appier

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit for more information.

#Appier

Rare Eld’s Deer Sees Populations Increase in Laos 

A group of Eld's deer (Photo: Jonathan Eames).

Populations of Eld’s deer have increased in national protected area in Savannakhet Province over the last six years, according to a new report.

Multiple Innovative Application Cases are Shown at the Taiwan 5G Vertical Application Summit

TAIPEI, TAIWAN – Media OutReach – 27 May 2022 – According to the report released by ABI, this year, the overall output value of the global 5G mobile private network market is estimated to reach US$47.5 billion in 2030, of which the output value driven by vertical application services accounts for the highest proportion, which is estimated to be nearly US$20 billion.

Taiwan 5G Vertical Application Summit Industry Heavyweights
Taiwan 5G Vertical Application Summit Industry Heavyweights

To meet market demand, the MOEA and the Taiwan 5G Verticals Alliance joined hands at the “Taiwan 5G Vertical Application Summit” today, bringing together the heavyweight companies such as Compal Electronics, MiTAC Information Technology Corp., Foxconn Global Network Corporation, PEGATRON Corporation, LEO SYSTEMS, and Tatung System Technologies to showcase a number of innovative application projects in the fields of smart manufacturing, transportation, and exhibitions, allowing enterprises to import the latest solutions and greatly enhance their competitiveness.

PEGATRON develops a 5G O-RAN enterprise private network solution. Demonstration tests were carried out in its local factory, where more than 200 sets of terminal equipment were connected. The construction time can be shortened by 50%, and the production line utilization rate can be increased by 10% by using a 5G private network over traditional cables.

LEO SYSTEMS has developed the “5GAi Smart Inspection Common Platform”, which can immediately activate pipeline corrosion risk alarms and use 5G AR remote guidance to allow first-line inspectors to carry out relevant emergency services. The efficiency of personnel inspection has been doubled, and the inspection time of the whole plant has been shortened from 3 months to 1.5 months.

In addition, Foxconn integrates the capabilities of Taiwan’s top 10 network operators, adopts technology into exhibition services, and provides applications such as 5G virtual studio and instant portal, so that remote exhibitors can be present virtually and instantly interact with on-site visitors, making Kaohsiung Exhibition Center the first national-level smart exhibition venue with 5G private network in Taiwan.

Furthermore, in the event, there is also a showcasing of 5G smart poles and multi-functional applications by Compal; 5G real-time smart transportation monitoring platform by Tatung System Technologies; and 5G Train Protection Monitoring and Management Platform by MiTAC.

These companies are ready to cooperate with global industries. For more details, please visit: https://reurl.cc/OAGdn9.

#Taiwan5GVerticalsAlliance

Welcoming Hyun Bin to the Madame Tussauds family in Asia

SINGAPORE – Media OutReach – 27 May 2022 – Hyun Bin (Kim Tae-pyung), South Korean actor will have his image immortalized in Madame Tussauds.

“When Madame Tussauds approached me for a wax figure immortalisation, I was very excited and looking forward to see the actual figure! Can’t wait to show everyone how my figure will look like, said Hyun Bin. In the announcement video, Hyun Bin get his fans to guess how his figure will look like, and where it will be launched.

“The Korean market will be one of our strongest markets and have always been very important to our attractions in Asia. We believe that Hyun Bin’s fans will be as excited as us to get up close and personal with him in Madame Tussauds. Upon unveiling his wax figure, it will be displayed in Madame Tussauds Singapore, Hong Kong and Bangkok. So do stay tune for our announcements on our social media channels on where will be Hyun Bin’s first stop. ” said Mei Chion LIM, Regional Marketing Director, Rest of Asia.

More information will be released on Madame Tussauds Singapore, Hong Kong and Bangkok’s social media pages, so be sure to stay tune for more information!

Madame Tussauds

The ultimate celebrity experience and the world’s best known and most popular wax attraction. There are currently 23 Madame Tussauds attractions around the world. Each of the attractions is unique and tailored to the host city and visitor demographic to feature both local as well as international figures.

The result of 200 years of expertise and painstaking research every figure takes Madame Tussauds’ gifted sculptors a minimum of three months to make, and costs more than $300K (Singapore dollars). Most contemporary figures are also produced following sittings with the celebrities themselves.

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7-Eleven Spices Up Your World With A Brand-New Ready-to-Eat Menu of Deliciously Fiery Dishes!

To satisfy Singaporeans’ love for spicy food, 7-Eleven is launching a mouth-watering selection from across the globe to appease all chilli cravings. Think you can take the heat? Join 7- Eleven’s special #7ElevenSpicyChallenge to get featured in the Spicy Hall of Fame and stand to win attractive prizes. Play 7-Eleven’s exclusive ‘Catch the Chilli’ in-store game to win discount vouchers!

SINGAPORE – Media OutReach – 27 May 2022 – Things are certainly heating up at 7-Eleven with the latest launch of spicy Ready-to-Eat items that pack a punch. Spice-seekers can take their taste buds on a trip around the world and savour delectable dishes inspired by not only local Singaporean flavours but also Sichuan, Indian and Thai favourites. What’s more, customers can also score awesome prizes if they’re brave enough to take the #7ElevenSpicyChallenge or play the exclusive ‘Catch the Chilli’ giveaway game!

With 11 items and 5 spice levels – there’s something for everyone!

To help you pick a dish to suit your spice tolerance, 7-Eleven has created a ‘spice spectrum’ that grades each dish from a mild Level 1 all the way up to a mind-blowingly spicy Level 5! Check out the tempting Spice Up Your World menu coming to a 7-Eleven near you:

7-SELECT Ghost Pepper Chicken Noodles (Level 5) (U.P. $4.80) – The ultimate test for all daredevils. The ghost pepper craze isn’t going away just yet! Sink your teeth into this noodle dish topped with a spicy chicken cutlet. Be sure to have a glass of milk on standby, and don’t say we didn’t warn you!

7-SELECT Fiery Chicken Wonton (Level 3) (U.P. $3.90) – Chilli heads will love this red hot version of the popular Chinese restaurant favourite 红油抄手! Spicy chicken wontons (or dumplings) are tossed in aromatic chilli oil, made with the wholesome choice of canola oil and a fragrant blend of herbs and spices.

7-SELECT Chilli Crab Linguine (Level 1) (U.P. $4.80) – Chilli crab is an iconic Singaporean dish, and this supremely satisfying fusion recipe features al dente linguine with an in-house chilli crab sauce complete with juicy morsels of crab meat. It’s the perfect piquant pasta dish!

ANDES Mala Spaghetti with Prawn (Level 2) (U.P. $6) – Following the overwhelming response to its recent launch of ANDES ready-to-eat meals in stores, 7-Eleven has again worked with the popular restaurant chain to create an all-new spicy dish where east meets west. This lip-tingling blend of Sichuan peppercorns and spices tossed together with spaghetti and prawns will have you longing for more!

7-Eleven is also launching a trio of tempting dishes from Taste Asia. Spice lovers won’t be able to resist the Taste Asia Thai Chicken Larb with Glutinous Rice (Level 4) (U.P. $4.20), consisting of minced chicken in a spicy and tangy Thai sauce with sticky rice. Bursting with the flavours of Indian spices, Taste Asia Vindaloo Chicken Curry with Turmeric Rice (Level 3) (U.P. $4.50) is an aromatic curry dish served with a fragrant chickpea and golden turmeric rice. If you’re looking for a mouth-watering mix of flavours and textures, then try Taste Asia Hot & Sour Glass Noodles (Level 2) (U.P. $3.20) that features silky glass noodles and crunchy peanuts in a hot and sour soup drizzled with chilli oil.

If you’re looking for a quick bite with a spicy kick, then go for one of these Indian-inspired options. Quix Spicy Chicken Tikka Masala Wrap (Level 2) (U.P. $3.60) boasts roasted marinated chicken tikka, white cabbage and romaine lettuce encased in a 12-inch tortilla. Or try a Quix Spicy Curry Chicken Sandwich (Level 1) (U.P. $3.30), a grab-and-go take on a fan favourite dish.

To help quench your thirst and cool down your taste buds, enjoy $0.50 off FIRST BREW Honey Yuzu or Honey with Aloe Vera (U.P. $2.50) with the purchase of any item in the Spice Up Your World range.

7-Eleven is giving away $10,000 worth of prizes if you’re up for a challenge!

Want to show how well you can handle the heat? Then take part in the #7ElevenSpicyChallenge! All you have to do is take a video of you eating and finishing any one of the items in the Spice Up Your World range without drinking anything at all.

Get featured on the spicy leaderboard on 7-Eleven’s official Instagram Highlights by tagging #7ElevenSpicyChallenge and @7ElevenSG on Instagram or TikTok and stand a chance to be one of five weekly winners to score a $20 7-Eleven voucher from 25 May to 21 June 2022.

Have a go at 7-Eleven’s ‘Catch the Chilli’ game while you’re in-store grabbing your next spicy meal – scan the QR code to play and stand to win $1 vouchers off the Spice Up Your World range! There are $10,000 worth of vouchers up for grabs so head on over to your nearest 7- Eleven now!

For more details on products included in the Spice Up Your World range, launch dates and the promotion, please refer to this summary table:

Product RSP Promotion Promo

Period

Launch

Date

7-SELECT Chilli Crab

Linguine (Level 1)

$4.80

+ $2 for First Brew Honey Yuzu / Honey with Aloe Vera

25 May –

21 Jun

2022

25 May

2022

7-SELECT Fiery Chicken

Wonton (Level 3)

$3.90
7-SELECT Ghost Pepper

Chicken Noodles (Level 5)

$4.80
7-SELECT Black Pepper

Chicken Burger (Level 1)

$2.00
Quix Spicy Chicken Tikka

Masala Wrap (Level 2)

$3.60
Quix Curry Chicken

Sandwich (Level 1)

$3.30
Taste Asia Vindaloo Chicken Curry with

Turmeric Rice (Level 3)

$4.50

Taste Asia Thai Chicken Larb with Glutinous Rice

(Level 4)

$4.20

Taste Asia Hot & Sour

Glass Noodles (Level 2)

$3.20
ANDES Mala Spaghetti

with Prawn (Level 2)

$6.00
7-SELECT Tom Yum Oden

(Level 2) available at selected stores

$2.80

All are halal-certified except for 7-Select Tom Yum Oden.

More promotions and updates can also always be found on the official 7-Eleven Singapore Facebook and 7-Eleven Singapore Instagram pages.

About 7-Eleven

Established in Singapore in 1983, 7-Eleven has since expanded to more than 400 stores island-wide to become the leading 24-hour convenience chain store. We take pride in serving the Singapore community 24 hours a day, 365 days a year. 7-Eleven emphasises convenience and value by offering a wide array of quality products, food and services to satisfy the needs of its customers. Think 7-Eleven and what comes to mind are the refreshing Slurpee, 7CAFÉ as well as a wide range of quality ready meals and sandwiches under 7-SELECT. 7-Eleven is also a 24/7 one-stop destination for customers who need to access bill payment services in their own time. Our services cover payment of utilities, courier services, and even cash withdrawal. For more information, visit

#7-Eleven

Southco Expands Its Footprint in India Through Darshana Acquisition

HONG KONG SAR – Media OutReach – 27 May 2022 – Southco, Inc. has completed the acquisition of Darshana Industries Pvt. Ltd, a proven leader in the design and manufacture of access hardware and mechanical components for the India market.

Founded in 1982 and headquartered in Pune, India, Darshana is the trusted supplier to a broad range of industries including transportation, off-highway, telecommunications, and industrial equipment. Darshana’s team of 260 people design and manufacture over 6000 standard and custom products.

For over 75 years, Southco has been the global leader in the design, manufacture, and sale of access hardware. In 2008, Southco established its India regional headquarters and manufacturing facility in Pune and recently doubled the size of the facility to accommodate sales growth and to support the “Make in India” initiative of the Indian Government.

The acquisition of Darshana positions Southco as a leading access hardware manufacturer and supplier in this vital region, which is poised for strong business growth. Most importantly, the two businesses have common cultures of strong people-focused values and a desire for continuous improvement.

“We are excited to welcome Darshana to the Southco family and feel privileged to continue their heritage” stated Philip Kempson, Managing Director for Europe and India. “We are committed to successfully growing the Darshana brand.”

Nilesh Patil, principal shareholder and Director of Darshana commented, “With the support of our team, Darshana has grown to become a leading player in its segment in India. We are excited at the opportunity for Darshana to enter the next phase of growth with the help of Southco’s global footprint and expertise”.

Lincoln International acted as exclusive financial advisors for Darshana Industries and its shareholders on this transaction.

About Southco

Southco, Inc. is the leading global designer and manufacturer of engineered access solutions. From quality and performance to aesthetics and ergonomics, we understand that first impressions are lasting impressions in product design. For over 75 years, Southco has helped the world’s most recognized brands create value for their customers with innovative access solutions designed to enhance the touch points of their products in transportation and industrial applications, medical equipment, data centers and more. With unrivalled engineering resources, innovative products and a dedicated global team, Southco delivers the broadest portfolio of premium access solutions available to equipment designers throughout the world.

Southco Asia Limited
2401-2406, Tower 2, Ever Gain Plaza
88 Container Port Road, Kwai Chung
Hong Kong

#Southco

The issuer is solely responsible for the content of this announcement.

Southco Expands Its Footprint in India Through Darshana Acquisition

HONG KONG SAR – Media OutReach – 27 May 2022 – Southco, Inc. has completed the acquisition of Darshana Industries Pvt. Ltd, a proven leader in the design and manufacture of access hardware and mechanical components for the India market.

Founded in 1982 and headquartered in Pune, India, Darshana is the trusted supplier to a broad range of industries including transportation, off-highway, telecommunications, and industrial equipment. Darshana’s team of 260 people design and manufacture over 6000 standard and custom products.

For over 75 years, Southco has been the global leader in the design, manufacture, and sale of access hardware. In 2008, Southco established its India regional headquarters and manufacturing facility in Pune and recently doubled the size of the facility to accommodate sales growth and to support the “Make in India” initiative of the Indian Government.

The acquisition of Darshana positions Southco as a leading access hardware manufacturer and supplier in this vital region, which is poised for strong business growth. Most importantly, the two businesses have common cultures of strong people-focused values and a desire for continuous improvement.

“We are excited to welcome Darshana to the Southco family and feel privileged to continue their heritage” stated Philip Kempson, Managing Director for Europe and India. “We are committed to successfully growing the Darshana brand.”

Nilesh Patil, principal shareholder and Director of Darshana commented, “With the support of our team, Darshana has grown to become a leading player in its segment in India. We are excited at the opportunity for Darshana to enter the next phase of growth with the help of Southco’s global footprint and expertise”.

Lincoln International acted as exclusive financial advisors for Darshana Industries and its shareholders on this transaction.

About Southco

Southco, Inc. is the leading global designer and manufacturer of engineered access solutions. From quality and performance to aesthetics and ergonomics, we understand that first impressions are lasting impressions in product design. For over 75 years, Southco has helped the world’s most recognized brands create value for their customers with innovative access solutions designed to enhance the touch points of their products in transportation and industrial applications, medical equipment, data centers and more. With unrivalled engineering resources, innovative products and a dedicated global team, Southco delivers the broadest portfolio of premium access solutions available to equipment designers throughout the world.

Southco Asia Limited
2401-2406, Tower 2, Ever Gain Plaza
88 Container Port Road, Kwai Chung
Hong Kong

#Southco

The issuer is solely responsible for the content of this announcement.

Public Left to Speculate as Fuel Shortages Continue in Laos

Fuel shortages in Laos see many petrol stations closed
Fuel shortages in Laos see many petrol stations closed.

Despite continued fuel shortages that have been described as a crisis for Laos, little guidance has been provided to the public as gaps in supply become endemic.