Authorities have scheduled the reopening of schools across the country to commence on 1 September, according to a notice by the Ministry of Education.
Tenth Covid-19 Death Reported in Laos
A man in Savannakhet Province has become the country’s tenth death as a result of Covid-19.
KYAN Therapeutics Announces Collaboration with Institute of Molecular and Cell Biology for Accelerated Drug Discovery and Development of Nucleic Acids
SINGAPORE – Media OutReach – 19 August 2021 – KYAN Therapeutics, Inc. (KYAN), a developer of optimised therapeutics, and the Agency of Science, Technology & Research (A*STAR)’s Institute of Molecular and Cell Biology (IMCB), a premier cell and molecular biology institute, have entered into a collaboration to discover and develop next-generation nucleic acid therapeutics for oncology. The aim is to develop specific drug combinations that can achieve high clinical response rates and elicit durable responses.
Nucleic acid therapeutics is an emerging field of deoxyribonucleic acid (DNA) and ribonucleic acid (RNA)-based therapies that are able to treat diseases by inducing long lasting effects by targeting the genes in the genome. This means more effective treatments for diseases such as cancers. In particular, splice-switching oligonucleotides (SSOs), being amenable to complete chemical modifications for in vivo stability and specificity, possess superior specificity and lower toxicity than conventional small molecule drugs, and exhibit more predictable drug treatment and response compared to other nucleic acid modalities.
Leveraging on both parties’ expertise and proprietary platform technologies, the collaboration tackles the challenges in identifying and prioritising effective drug target combos, and developing therapeutics that are able to selectively affect a particular type of cells leading to a desirable effect. KYAN brings to the collaboration, proprietary combination design technology and expertise in cancer therapy, that has been validated in humans and across multiple diseases. A team led by Dr Dave Keng Boon Wee, Principal Investigator, at IMCB, has developed an accurate rational design platform empowering an unprecedented speed of identifying and optimisation of highly specific and effective SSOs, which will be useful to speed up the drug discovery and the development process. Leveraging IMCB’s extensive experience in optimising SSOs for high specificity and efficacy leading to clinical translation, IMCB is well positioned to provide clinically ready SSOs for further development.
“Tailoring the right drug combinations is key for better patient outcomes. We look forward to working with KYAN to implement the drug target combinations by discovering and developing precise RNA therapeutics,” stated Dr Wee. “This could potentially open up treatment avenues for more than 50 per cent of cancer patients that have not responded to existing therapies, leading to better health outcomes. The partnership also helps to solidify Singapore’s position as a global innovation hub.”
With IMCB’s expertise in the SSO discovery process and KYAN’s accurate and efficient computational optimisation platform, the collaboration has already yielded novel insights into how to develop more effective synthetic lethality treatment approaches. IMCB and KYAN will synergize their efforts to develop new classes of nucleic acid therapeutics towards difficult to treat gastrointestinal cancers, beginning with liver cancer. By focusing on cancers with high prevalence in Asia, this collaboration seeks to transform how cancer is treated both in Singapore and abroad.
“Being the medical hub of Asia, we hope that this collaboration could identify alternative treatment approaches especially for cancers like liver cancer, which has high prevalence in this region but limited therapeutic options. Having easy access to liver cancer patient samples in Singapore would aid in stratifying potential patient responders based on the identified optimal combination of RNA therapeutics” adds Dr Masturah Rashid, Head of Research and Development at KYAN Therapeutics.
About KYAN Therapeutics
KYAN (a Delaware Corporation with a regional office in Singapore) is a biotechnology company using technology developed at UCLA and the National University of Singapore to redefine how therapies are developed and offered to patients. From preclinical drug development to personalized medicine, KYAN offers powerful solutions with its optimisation of drug-dose combinations. Using a novel approach that employs efficient experiments and relevant, real-time data to drive its computational core, KYAN has identified safe and effective therapies in various cancers. An assay deployed by KYAN in clinical studies has successfully personalized combination therapies for over 30 lymphoma patients who failed multiple lines of standard of care. Other applications include a repurposed combination therapy that cut Tuberculosis recovery time in half and pinpointing a broad spectrum of potential combinations against SARS-CoV-2. For more details, please visit https://www.kyantherapeutics.com
#KYANTherapeutics
CUHK Business School Research Looks at How Earthquake Experiences Affected People’s Spending Habits in China
HONG KONG SAR – Media OutReach – 19 August 2021 – China has seen some of the most destructive earthquakes in history. For example, the devastating 2008 Earthquake in Sichuan province killed over 69,000 people, left up to 11 million people homeless and caused up to US$20 billion in property damage. The country sits atop seismically active areas, and it had 118 earthquakes in the past year. This setting provided the backdrop for a group of researchers to look at whether near-death experiences, such as major earthquakes, can influence people’s spending patterns. They found that those who experienced major earthquakes early in life are more likely to “live in the moment” after a traumatic experience.
The study found those who experienced a major earthquake splashed out more on conspicuous items, including jewellery. (source: iStock)
Jaimie Lien, Assistant Professor of the Department of Decision Sciences and Managerial Economics at The Chinese University of Hong Kong (CUHK) Business School and her collaborators became interested in how major earthquakes in China affect people’s spending preferences.
“Can a life-altering experience affect our outlook on life and change our spending priorities? When people get married, have a child, or retire, they often change their values and lifestyles, which consequently affect how they spend money,” she says, “but what about for life events beyond our own control, such as natural disasters?”
The study Major Earthquakes Experience and Presently-Gratifying Expenditures was conducted by Prof. Lien, Prof. Qingqing Peng at Chongqing Technology and Business University and Prof. Jie Zheng at Tsinghua University. The researchers found that people with direct experience of major earthquakes tend to spend significantly more on travel and entertainment, luxury goods and health products after experiencing an earthquake while spending less on education.
“Chengdu in Sichuan province is a great example and was a source of inspiration for our study. The city is known for its laid-back lifestyle and its people are famous for their leisurely pace, but at the same time, it is also in a region that is prone to recurring catastrophic earthquakes,” Prof. Lien says.
The researchers reached their findings after examining the major earthquakes that occurred in all of China from 1920 to 2008 and how it correlated with urban household spending from 2002 to 2009. They compared the spending patterns of families whose head of household was living in an earthquake-stricken area before a major earthquake and those that settled or were born in the area only after the major earthquake had passed.
Living for Today?
The study found that there was no significant difference in the saving habits between families which lived through a major earthquake, with those who did not. However, there were differences in how they allocate their family expenditures. Specifically, families with earthquake experience spent, as a share of total household expenditure, 0.3 percentage points more on entertainment and entertainment-related products, such as video cameras and computers. They also spent 0.1 percentage points more on trips, travels and other entertainment services.
In addition, those who experienced a major earthquake also splashed out more on clothing, jewellery, watches, which accounted for almost half a percentage point increase in the total family expenditure. They also spent about a quarter of a percentage point more on health-related devices, such as massage chairs, and Chinese health supplements, such as ginseng, royal jelly and bird’s nest.
“Like designer clothing and jewellery, these types of ‘health food’ are considered luxurious and expensive, and are a show of status,” Prof. Lien comments. “One of the reasons why people buy luxurious goods is to make themselves feel better in the present. After you’ve had a near-death experience, it’s understandable and only human nature to want to feel alive and happy in the moment.”
The more traditional state newspapers, on the other hand, are well suited to delivering political directives and policy-related information. Due to their close relationship with governmental units, these big official rags can provide the most precise policy direction and industry trends for corporate news. For instance, the study found that on average, their articles supply 10 percent more news on the general trends of specific industries and markets than semi-independent business newspaper articles. Furthermore, big state-owned newspapers tend to increase their coverage on industry and market news on days when the central government announces new industrial economic policies.
In addition, families with earthquake experience also spent significantly more on house cleaning services. Prof. Lien and her co-authors think that this is another example of how post-earthquake families tend to value more of their own time and focus more on improving their current quality of life.
Another major difference in household expenditure between families which experienced an earthquake and those which did not, is on education. Families that experienced a major earthquake spent less on almost all types of education, including children’s education away from home (such as public boarding school), tutoring and training. Specifically, the magnitude of the difference between spending on educating children away from the home by families which experienced an earthquake versus those who did not was as high as 3 percent of total household expenditure. Adult education, which is typically more focused in the present than educational expenditures on children, is the only type of education that families with earthquake experience spent relatively more on.
“Education is an investment in the future. It is probably not in long-term interest of any type of household, let alone those who survived an earthquake, to borrow from the future to spend in the present. It’s another example how the altered spending habits of people who’ve survived natural disasters like earthquakes could potentially be harmful in the long-run,” Prof. Lien comments.
Are Earthquakes Special?
While many economists and marketing gurus have focused on investigating how people spend money according to their long-term interests, this new research study took a different approach by examining how uncontrollable life events, such as earthquakes, can affect people’s lifestyle choices that may conflict with their long-term interests.
The researchers suggest that future research could investigate the effect of earthquakes on consumption preferences in developed countries. It would be interesting to see whether there is a similar effect in a different demographic setting and whether other types of disasters would create a similar effect on people’s consumption patterns.
“Experiencing an earthquake first-hand is different from merely knowing about earthquakes. People who have personally lived through such an event may develop a strong belief that another may happen again soon. This makes them treasure what they have and seize the day,” Prof. Lien says. “Future studies can investigate if there is something special about earthquakes in particular that would alter people’s life choices, or whether similar effects also hold for other kinds of events that are out of our control.”
Reference:
Lien, Jaimie W. and Peng, Qingqing and Zheng, Jie, Major Earthquake Experience and Presently-Gratifying Expenditures (July 22, 2020). Available at SSRN: https://ssrn.com/abstract=3794466 or http://dx.doi.org/10.2139/ssrn.3794466
This article was first published in the China Business Knowledge (CBK) website by CUHK Business School: https://bit.ly/3A4YqlS.
About CUHK Business School
CUHK Business School comprises two schools – Accountancy and Hotel and Tourism Management – and four departments – Decision Sciences and Managerial Economics, Finance, Management and Marketing. Established in Hong Kong in 1963, it is the first business school to offer BBA, MBA and Executive MBA programmes in the region. Today, CUHK Business School offers 10 undergraduate programmes and 18 graduate programmes including MBA, EMBA, Master, MSc, MPhil and Ph.D. The School currently has more than 4,600 undergraduate and postgraduate students from 20+ countries/regions.
In the Financial Times Executive MBA ranking 2020, CUHK EMBA is ranked 15th in the world. In FT‘s 2021 Global MBA Ranking, CUHK MBA is ranked 48th. CUHK Business School has the largest number of business alumni (40,000+) among universities/business schools in Hong Kong – many of whom are key business leaders.
More information is available at http://www.bschool.cuhk.edu.hk or by connecting with CUHK Business School on:
Facebook: www.facebook.com/cuhkbschool
Instagram: www.instagram.com/cuhkbusinessschool
LinkedIn: www.linkedin.com/school/cuhkbusinessschool
WeChat: CUHKBusinessSchool
#CUHKBusinessSchool
Chinese Company to Produce Covid-19 Vaccines in Laos
Health authorities are in discussion with a Chinese drug development company to produce vaccines against Covid-19 in Laos.
Bybit Announces Sponsorship of Legendary Esports Team NAVI
- Fast growing crypto exchange meets esports legend on meteoric rise
- Bybit says this marks the beginning of its foray into esports collaborations
- NAVI players to participate in Bybit’s upcoming World Series of Trading (WSOT) 2021
KYIV, UKRAINE – Media OutReach – 18 August 2021 – Bybit, one of the most popular exchanges for crypto lovers, has announced a multi-year partnership with esports team NAVI (“Natus Vincere”) today, scaling up synergy between two fastest growing industries that can only go up.
The sponsorship will put the Bybit name on the map in the esports space in a symbolic move to bring closer two creative communities that are shaping up to redefine finance and sports. The sponsorship will not only see the Bybit logo appear on NAVI’s jerseys, but also include impact-driven collaborations on charity initiatives, school and student projects, and anti-hate/anti-bullying campaigns.
Bybit has in store a series of activations to help NAVI fans put their competitive skills to the test in the 2021 rendition of Bybit’s flagship World Series of Trading (WSOT) crypto trading competition. WSOT 2021 spectators will see familiar names from NAVI’s team of top players. The crypto community has been anticipating the event of the year with a prize pool of up to a record $7.5 million.
Best of Both Worlds
Boasting a whopping 18.4 million fanbase and close to 600 million cumulative video views on YouTube, NAVI reaches a unique segment of 15 million fans per month. It was also one of the most viewed esports teams in the world in 2020.
As NAVI’s exclusive cryptocurrency platform partner, Bybit will have greater visibility among one of the fastest growing demographics in sports and gaming. In turn, Bybit is excited to introduce the esports community to the endless possibilities cryptocurrency could open up for them.
The worlds of investment and professional gaming share commonalities — esports fans and crypto lovers are digitally savvy, forward-thinking and confident in their trades. Both industries have also demonstrated transformative power in a short space of time.
In just three years, Bybit made itself one of the top names in crypto trading with more than 2.5 million registered users from over 200 markets. It ranks second in terms of daily volume of Bitcoin futures and registered more than $1 trillion in total overall trading volume in the first quarter of the year. Helmed by veteran forex platform and blockchain development pioneers, Bybit stands out for its professional, intuitive and innovative online trading and cloud mining experience for retail and institutional clients, known for providing reliability even during periods of high volatility.
Bybit believes in equal investment opportunities for all crypto lovers. The sponsorship will feature financial education resources for gamers looking to diversify and invest in digital currencies.
Both emerging and fast-moving industries, crypto and esports promise to be the game-changers charting the future of finance and sports. Projected to become a billion-dollar industry in 2021, the esports sector is expected to welcome around 200 million new gamers by 2024 according to analytics firm Newzoo.
With overwhelmingly young demographics, esports is predicted to be an “up only” industry just as cryptocurrency is finding its way into mainstream portfolios globally. Many in the esports community will likely be keen to embrace a digital-first, borderless and decentralized asset class and will benefit from connecting with one of the best platforms facilitating cryptocurrency.
Bybit’s First Esports Venture
“The COVID-19 pandemic has changed many established conventions in a number of human experiences. Both sports and finance have witnessed the exponential pace of mainstreamization of two new entrants — esports and cryptocurrency,” said Ben Zhou, co-founder and CEO of Bybit.
“We are delighted to connect with one of the most iconic names in esports that provided 86.1 million hours of thrilling entertainment to audiences worldwide in 2020. As one of the fastest-growing start-ups built for crypto lovers, we are excited to sign on with NAVI, and are looking forward to unleashing the natural synergy between the crypto community and the athletes and creators in esports,” he said.
“We share the vision of real sportsmanship, and the drive to be the best in the game. Whether you are in the business of innovative finance or competitive esports, to be a good player you need to put in hard work, hone your craft and build a strategy. That’s why we are constantly on the lookout for partners in excellence,” he added.
“I believe that this was bound to happen. Cryptocurrency and esports have much in common: They are new, fast-growing and interesting to keep watch and learn. We shall strive to show esports fans the real value of digital-based communication by cryptocurrency platform Bybit and our team. Also we want to represent the esports world to cryptocurrency enthusiasts as a point of their interest. We hope to bring new game-changing and engaging projects to make esports a better place to play together,” said Alexander Pavlenko, CMO of NAVI.
With 46 players in 12 disciplines and academy, NAVI has recorded a total of 247 awards since 2009.
Game On: More to Come
As a global platform loved by users from different parts of the world, Bybit has more plans for further integration with the international esports community.
Bybit’s debut into esports echoes its global, inclusive and innovative value, representing the shared ideals of the cryptocurrency community. Bybit is kicking off the gaming season with NAVI to set in motion a wide-range of integrations and activities, joining global brands like Monster Energy, ASUS, Puma and Logitech and other esports supporters.
Sharing its vision for a future in crypto with the global esports community, Bybit will introduce NAVI players in the upcoming WSOT 2021 that has become the premier gaming-themed event within the cryptocurrency community, with more announcements to follow on other partnerships and sponsorships.
About Bybit
Bybit is a cryptocurrency exchange established in March 2018 to offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multi-lingual community support. The company provides innovative online trading services and cloud mining products, as well as API support, to retail and professional clients around the world, and strives to be the most reliable exchange for the emerging digital asset class.
For more information please visit: https://www.bybit.com/
For updates, follow Bybit’s social platforms on Twitter and
Telegram.
#Bybit
About NAVI
NAVI is one of the leading esports clubs in the world, founded on December 17, 2009. Over the long history, the club has been represented in 18 disciplines: the players have won many awards around the world. Now NAVI has teams in CS:GO, Dota 2, PUBG, Apex Legends, Rainbow Six, Brawl Stars, VALORANT, Free Fire, Wild Rift.
For more information please visit: https://navi.gg/en/
About WSOT
The World Series of Trading (WSOT) is a global cryptocurrency trading competition powered by Bybit championing the spirit of competition, fair play, and cultivating camaraderie between crypto lovers from around the world. WSOT celebrates the positive changes cryptocurrency and technologies has brought to our lives.
WSOT ranks contestants by the “profit vs. loss” percentage where traders compete on a level playing field regardless of the depth of their pockets.
Read the rules and sign up for WSOT 2021: bybit.com/wsot2021
Love, Bonito Takes Over Hong Kong’s Iconic Trams to Celebrate New Local Online Experience
Five week tram presence along with month-long social campaign commemorates the launch of localised website providing Hongkongers a seamless online shopping experience
HONG KONG SAR – Media OutReach – 18 August 2021 – Love, Bonito, Southeast Asia’s largest omni-channel women’s fashion brand, is back with the launch of its Hong Kong website following the positive response from its pop-up shop at H Queen’s. The new website will offer pricing and payment in HKD, feature local best-sellers and allow returns that can be conveniently dropped at over 400 locations around the city. To celebrate the new website, Love, Bonito is taking over Hong Kong’s iconic trams starting today with the launch of “Travel in Style with Love, Bonito”, a social media campaign where 500 lucky winners will receive a limited-edition pre-loaded Love, Bonito branded Octopus card and a Love, Bonito website shopping voucher. Love, Bonito will also be hosting month-long giveaways on its Facebook page.
“The new site will mark the introduction of the brand’s new and improved online experience, providing shoppers with a faster and more responsive website,” said Dione Song, CEO, Love, Bonito. “In addition, the new site can also be saved as a mobile home screen application to provide shoppers with more convenient access to the website. We are thrilled to introduce these exciting new features first in Hong Kong and subsequently in other in-market websites in the future.”
Calling Hongkongers to “Travel in Style with Love, Bonito”
Three Love, Bonito branded trams will be travelling around Hong Kong island from today until August 29th. The trams will feature a QR code that Hong Kongers can scan to sign up for the Love, Bonito newsletter and participants can stand a chance to win a limited-edition Love, Bonito branded Octopus card pre-loaded with HK$50 and a HK$50 shopping voucher for the Love, Bonito Hong Kong website. Every week starting from the week of July 26 to the week of August 29, 100 lucky winners will be announced every Wednesday beginning on August 4th to September 1st via email regarding the prizes.
In addition, from July 30th to August 5th, fans can join Love, Bonito’s “Spot the Tram” contest where they will be asked to comment on a tram post on Love, Bonito’s Facebook page and upload a photo capturing one of the three Love, Bonito trams travelling around Hong Kong. Ten lucky winners will receive a HK$100 shopping voucher that can be used on the Hong Kong website. Winners will be announced on August 6th. and contacted on Facebook.
Full contest Terms and Conditions will be available on www.lovebonito.com/hk on July 30th.
Introducing Love, Bonito’s Hong Kong Website
Since the brand’s debut in Hong Kong with a pop-up store at H Queen’s, Love, Bonito has continued to grow its local community with its women-for-women offerings featuring thoughtful designs that bridge fashion and functionality with well-made, well-fitted pieces at an accessible price point. The Hong Kong website will feature all of Love, Bonito’s product lines including work, casual, occasion, The Staples (wardrobe foundations), LYLAS (bridesmaid & party), loungewear, Embrace (maternity), kids, intimates and special collaborations.
Love, Bonito’s Hong Kong website will feature pricing and payment in HKD. New styles will be added to the website twice a week (Monday and Wednesdays) and customers can enjoy free shipping for orders HK$350 and above. For those with orders under HK$350, a flat shipping rate of HK$40 will be charged. Returns will be accepted within 90 days of purchase and can be conveniently dropped off at over 400 Circle K, 7-11 or Alfred Lockers locations around the city (HK$20 for every 5 items).
About Love, Bonito
Designing for the key moments and milestones of a woman’s life, Love, Bonito’s comprehensive assortment features stylish and comfortable pieces for the modern Asian woman at home, work and play. Love, Bonito is the largest vertically integrated, omni-channel women’s fashion brand in the region today. We remain committed to relationship building and nurturance, imbuing soul into innovation with thoughtful design and dedicated community outreach.
For more information, please visit https://www.lovebonito.com/hk/about-us
Facebook: https://www.facebook.com/lovebonito/
Instagram: https://www.instagram.com/lovebonito/
YouTube: https://www.youtube.com/channel/UClFWjOkFAPFf_tEW27Yom8A
#LoveBonito
The rise and rise of TECNO
DELHI, INDIA – African Media Agency – 18 August 2021 – In cities like Lagos, Nairobi and Addis Ababa, busy streets are awash with the bright blue shopfronts of Transsion’s flagship brand, TECNO. The company might still be a new brand globally, however, the company took a different path to success from other top Chinese smartphone makers or international mobile brands. TECNO built its business in Africa and is focused on its growth in global emerging markets. And it has no plans to change tact now.
Stephen Ha, General Manager, TECNO
For TECNO, future growth is set to come from building its business outside Africa by tapping into other developing regions like the Middle East, East Europe, and Southeast Asia, but with Africa still a key focus.
A recent Counterpoint research reveals that TECNO was responsible for 18% of the total smartphone shipments in Africa in 2020. The research firm attributes TECNO’s rise to a strong second half of the year and its affordable smartphone portfolio. The brand has made a dent to some of the bigger smartphone names, making TECNO a challenger brand to watch out for.
Glocal approach
TECNO’s ethos is rooted in a business strategy called “glocalisation,” the creation of products that will sell universally but can be customised to specific markets or regions. This strategy signifies TECNO’s growth from an Africa-focused brand to a newcomer in the mid-to-high-end smartphone segment in global emerging markets.
In Ethiopia for example, TECNO became the first major phone brand in the country to offer a keyboard in Amharic, the country’s native script. This unlocked an entirely new customer base. Swahili and Hausa keyboards have also been added since then.
“This has helped TECNO grow into one of the most admired smartphone brands in Africa, as well as an expert in providing industrial-leading technology and innovative devices designed for global users in emerging markets,” explains Stephen Ha, General Manager at TECNO.
Today, TECNO’s product line is greatly enriched by its quad core smartphone product lines and a diverse AIoT products, providing consumers with high-quality middle and high-end smart devices.
“We offer a very competitive price, enabling our customers to always stay connected to the world and enjoy a fashionable way of life. Unlike many international brands, TECNO focus on users in emerging markets and creatively combines global technology with the actual needs of local consumers, bringing them cutting-edge technology with localised innovation and differentiated features. This kind of innovation is in our DNA,” adds Ha.
In 2021, TECNO plans to leap further forward with the hope of stabilising its foothold on more emerging markets. “To further expand our brand popularity, we aim to play a more significant role in the mid-to-high end market segment. We will do this by actively combining international-level partnerships to create our global brand image, while also utilising diverse and innovative branding activities to serve a growing number of young consumers.”
Joining the premium smartphone space
TECNO’s brand mission is to become the most admired tech brand in the global emerging markets by continually making breakthroughs in product innovation.
With PHANTOM X, TECNO intends to redefine the premium flagship phone trend and evolve it to new dimensions that exemplifies premium design, industry flagship camera technology, and seamless customer experience punctuated by a differentiated service. “We are confident that we have figured out a right strategy in terms of many aspects like elegant design language, camera technology, and total user experience,” says Ha.
But PHANTOM X is just the beginning. As TECNO continues to play a more significant role in the mid-to-high end market segment, it will cultivate its market position by bringing with it premium smart devices and services-based offering and lead with a customer-oriented innovation mindset.
“The mid-to-high-end smartphone market has become more mature today, and market demand has spread rapidly to global emerging markets. We are eager to push the competition into new boundaries to make flagship technology and innovation available to consumers in global emerging markets sooner,” adds Ha.
TECNO plays a crucial role post-pandemic
The COVID-19 pandemic has brought unprecedented challenges both for industry and society, however, TECNO knows that every challenge brings with it an opportunity. “During the period, we kept the communication lines with our global partners. We stood alongside our consumers to help them overcome challenges. We’ve always been the brand that pushes past limitations,” says Ha.
TECNO gave back to communities. They implemented fast-response measures to support local communities in time of outburst events such as COVID19. “Last year, we rolled out a range of initiatives to provide prevention measures, materials and educational and economical support that aims to help local communities to maintain their safety and wellbeing for everyday life.”
TECNO partnered with governments in countries such as Nigeria, Thailand, Myanmar, and India, to provide medical support to local communities. Prior to the pandemic, they partnered with UNHCR to support its global education project, Educate A Child, to help improve the educational conditions of refugee children and enable them to get more opportunities for education.
But more than taking its social responsibility to heart, TECNO is all about knowing what the customer needs, and this philosophy is at the very center of everything they do. “We are at the forefront of meeting neglected market demand by developing elegantly designed smart tech devices and services for our consumers across more than 70 global emerging markets. We want to provide consumers with a comprehensive range of high-quality products and services at competitive prices, from smartphones, tablets, smart wearables to AIoT devices,” says Ha.
As TECNO readies itself to take on the world by storm, the brand recognises the role that it plays in society.
“We are investing more around digitalisation to drive positive impact on business ecosystem, consumers as well as social development. For example, we held the first global AR launch event for the CAMON 16 series in 2020; we witnessed the rise of short-video social trend and launched the very first documentary looking at the “rise of selfie“, calling out for the public to employ devices in a positive way. We are also investing more in e-commerce to bring better convenience to consumers,” concludes Ha.
One can clearly see why TECNO is on the up and up.
It is no surprise therefore that in 2020 it has outpaced its competitors in Africa and was named one of the top ten “most admired brands in Africa”, a recognition bestowed upon it by its industry peers and consumers.
About TECNO
TECNO is a premium smartphone and AIoT devices brand from TRANSSION Holdings. With “Stop At Nothing” as its brand essence, TECNO is committed to unlocking the best contemporary technologies for progressive individuals across global emerging markets, giving them elegantly designed intelligent products that inspires consumers to uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localized innovations and design breakthroughs demonstrated through their mastery of serving consumers who are “young at heart” and never stops pursuing excellence. TECNO’s portfolio spans across smartphones, tablets, smart wearables and AIoT devices made for consumers in over 70 emerging markets world-wide. TECNO is also the Official Partner of Manchester City, Premier League Champions 2020-21. For more information, please visit: www.tecno-mobile.com.
#TECNO