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HUDA BEAUTY TAKES OVER LONDON WITH THE MOST IMMERSIVE BEAUTY EVENT IN THE WORLD

LONDON, May 20, 2026 /PRNewswire/ — Huda Beauty marked a significant moment for the brand with a large-scale brand immersive event in the heart of London to celebrate the launch of its debut fragrance, Easy Bake Intense Eau de Parfum. Bringing together global talent, creators, and industry insiders, the night reflected the brand’s expansion into fragrance and its continued influence across beauty and culture. 
Set in the heart of London at the Outernet, a renown digital arcade and wrap around screens; guests were fully immersed ‘inside the scent’ and surreal world of the Easy Bake Intense Eau de Parfum. A sensorial, interactive experience filled with falling juicy cherries, rich caramel rivers & floating white florals.  

Huda Kattan, CEO & Founder of Huda Beauty - credit: Huda Beauty
Huda Kattan, CEO & Founder of Huda Beauty – credit: Huda Beauty

The evening started with a spectacular reveal of Huda Kattan getting out of a giant bottle of the new Easy Bake Intense Eau de Parfum as she broke into her own vault to surprise guests. Next came two standout performances – the highly anticipated return of global phenomena the Pussycat Dolls and local homegrown talent Central Cee storming the stage; setting the tone for a high-energy celebration that underscored the scale of the launch and its cultural reach – Easy Bake Intense is back.  

Speaking of the launch, founder & CEO, Huda Kattan said “I wanted Easy Bake Fragrance to feel rich, s#xy, and intense. Because when it’s truly you, it’s never too much.” Developed through extensive iterations, Easy Bake Intense Eau de Parfum is a warm gourmand fragrance designed to leave a lasting impression. It opens with notes of juicy wild cherry, layered with white florals and cinnamon, and settles into a rich base of caramel, vanilla bourbon, and creamy accords. The result is a scent that is both noticeable and long-wearing, balancing familiarity with a more elevated, indulgent finish. 

Huda Kattan, CEO & Founder of Huda Beauty - credit: Huda Beauty
Huda Kattan, CEO & Founder of Huda Beauty – credit: Huda Beauty

 

Huda Kattan & Central Cee - credit: Huda Beauty
Huda Kattan & Central Cee – credit: Huda Beauty

 

Huda Kattan with Nicole Scherzinger, Ashley Robert's and Kimberly Wyatt - credit: Huda Beauty
Huda Kattan with Nicole Scherzinger, Ashley Robert’s and Kimberly Wyatt – credit: Huda Beauty

 

Huda Kattan, CEO & Founder of Huda Beauty - credit: Huda Beauty
Huda Kattan, CEO & Founder of Huda Beauty – credit: Huda Beauty

 

Central Cee - credit: Huda Beauty
Central Cee – credit: Huda Beauty

 

DELLA Introduces New Commercial HVAC Solutions for Scalable, Energy-Efficient Climate Control

LOS ANGELES and NEW YORK, May 20, 2026 /PRNewswire/ — Commercial spaces today demand more from climate systems than ever before. Rising energy costs, changing building layouts, and increasing expectations around indoor comfort are forcing businesses to rethink traditional HVAC infrastructure.

New Commercial HVAC Solutions for Scalable, Energy-Efficient Climate Control
New Commercial HVAC Solutions for Scalable, Energy-Efficient Climate Control

In response, DELLA is expanding its commercial climate lineup with a new generation of systems designed for modern business environments.

“Commercial comfort isn’t just about cooling a space, it’s about creating an environment where people can work, shop, and thrive without distraction,” said Raymond P., CEO of DELLA. “Our new commercial systems are built to deliver that balance at every scale.”

From energy efficiency and scalable installation to intelligent controls and long-term cost savings, DELLA’s latest lineup introduces four powerful solutions: cassette AC, ducted AC, central AC, and floor ceiling units—each engineered for specific commercial environments.

Smarter comfort and performance start here.

Cassette AC Systems

DELLA’s cassette AC systems are designed for open commercial environments, delivering 360-degree airflow through ceiling-mounted units that remain out of sight. Ideal for offices, retail stores, and showrooms; they provide even air distribution without sacrificing space.

With a no-draft airflow concept and advanced micro-pore design, these systems diffuse air gently to eliminate harsh direct airflow while maintaining consistent comfort. Integrated fresh air intake supports commercial ventilation requirements, while ultra-quiet operation ensures minimal disruption.

Delivering up to 22 SEER2 efficiency, cassette systems reduce long-term operating costs while maintaining strong performance. Smart features including app control, geo-location automation, and voice assistant compatibility provide full control over indoor environments.

Ducted AC Systems

DELLA’s ducted AC systems offer fully hidden climate control through centralized ductwork, creating a clean, seamless appearance while delivering consistent airflow across multiple rooms. Unlike traditional systems, Della ducted solutions support a multi zone airflow outlet for optimal cooling.

Designed with flexibility in mind, these systems feature ultra-slim 7.9-inch air handlers that fit into tight ceiling or attic spaces, simplifying installation without compromising performance. Fresh air expansion capabilities further enhance indoor air quality for commercial applications.

Ducted systems are ideal for larger properties such as hotels, office buildings, and retail environments, particularly in new construction or renovation projects requiring long-term infrastructure planning.

Central AC Systems

Built for large-scale commercial applications, DELLA’s central AC systems combine power with intelligent performance through advanced inverter heat pump technology. By adjusting output dynamically, these systems deliver significantly higher energy efficiency compared to traditional fixed-speed units.

This results in lower energy consumption, reduced carbon emissions, and quieter operation, creating a more comfortable environment without disruptive system noise.

With universal compatibility including RS485 and 24V communication, DELLA central systems integrate easily with existing infrastructure, making them ideal for retrofits and system upgrades.

An integrated electric heat backup ensures reliable heating during extreme conditions, while built-in smart controls allow for remote adjustments, real-time monitoring, and simplified system management. Dual safety monitoring detects refrigerant leaks instantly, protecting both equipment and occupants.

Floor Ceiling Units

DELLA’s floor ceiling units provide flexible installation options for commercial spaces where traditional systems are not practical. Designed for ceiling-mounted or floor-standing use, they adapt easily to unique layouts and retrofit projects.

These units deliver stronger airflow and wider coverage compared to standard wall-mounted systems, making them effective for larger or irregular spaces. Fresh air expansion capabilities further support commercial ventilation needs.

Built for Real-World Business

At DELLA, every commercial system is designed with real operational needs in mind—from energy savings and installation flexibility to smart controls and long-term reliability. Whether it’s a high-traffic retail space, a multi-room office, or a large-scale facility, Della delivers solutions that improve the way businesses operate.

Discover DELLA’s full commercial lineup now at www.dellahome.com.

World Telecommunication Day 2026: Nework’s NewBoard P Series a next-gen collaboration hub built for AI-powered digital workplace

POMONA, Calif., May 20, 2026 /PRNewswire/ — On the occasion of World Telecommunication and Information Society Day, Nework, an audiovisual and collaborative solutions provider for education, business, and home, is doubling down on its mission: helping enterprises build more resilient, connected, and future-ready digital workplaces by closing the gap between mobile collaboration ecosystems and traditional desktop productivity environments.

NewBoard P Series with OPS Module (Windows 11 Pro)
NewBoard P Series with OPS Module (Windows 11 Pro)

Each year, World Telecommunication Day shines a spotlight on how digital infrastructure powers global communication, productivity, and innovation. This year’s theme “Digital lifelines–Strengthening resilience in a connected world” calls for designing the networks and systems that can withstand shocks and recover quickly, ensuring that no one is cut off and left offline when it matters most.

In today’s fast-changing era of AI, organizations can no longer rely on a single operating system or fragmented meeting room infrastructure to support modern workflows, and collaboration technology is increasingly viewed as a critical “digital lifeline” for organizations.

As a response, Nework combines its NewBoard P Series Smart Board with the Windows 11 Pro OPS Module, enabling businesses to seamlessly switch between Android 14 and Windows 11 Pro within one integrated collaboration platform.

More than a display: NewBoard P Series as the central communication and productivity hub of modern workspaces.

Single‑OS setups often fall short when it comes to supporting diverse business workflows. Android brings flexibility and speedy cloud collaboration to the table, while Windows remains a must‑have for enterprise desktop software, Microsoft Office workflows, legacy systems, and high‑stakes meeting environments.

Nework’s dual‑OS NewBoard P Series solution powers a smarter, more resilient collaboration ecosystem built for the AI era, right in step with global trends around digital transformation, workplace resilience, and sustainable tech infrastructure. Seamless switching between Android 14 and Windows 11 Pro brings together mobile agility, cloud collaboration, and desktop‑grade productivity in a single device. The Android 14 delivers a fast, intuitive, app‑friendly experience, while Windows 11 Pro keeps professional workflows and enterprise applications running without missing a beat.

The Windows OPS plug‑in design delivers long‑term upgrade flexibility, protects the tech investment, and cuts reliance on external PCs, dongles, and cluttered, fragmented meeting room gear.

Plus, Google EDLA certification unlocks secure access to Google Workspace, Google Play, Teams, Zoom, and more. An integrated 48MP 4K conference camera, AI‑driven audio, wireless casting, and interactive whiteboarding streamline hybrid collaboration—less hardware hassle, more efficiency.

Modern businesses have moved past basic screen sharing, and they need fully integrated collaboration ecosystems. The NewBoard P Series answers that call, merging interactive collaboration, video conferencing, cloud access, and Windows productivity into one unified platform.

“On World Telecommunication and Information Society Day, we are reminded that resilient digital infrastructure is no longer optional; it is essential. The NewBoard P Series with Windows OPS was designed to help businesses stay connected, collaborative, and adaptable in the AI era,” said the CEO of Nework.

About Nework

Nework is an innovative brand specializing in audiovisual presentation and collaborative products, headquartered in California, USA. It delivers a wide range of products, including interactive displays, portable TVs, cameras, speakerphones, and accessories. Premium solutions are delivered across two specialized platforms: Nework.us for portable lifestyle TVs, and Nework.ai for professional smart boards and workplace collaboration.

With a brand mission and vision of “Empowering with advanced audiovisual, interactive, and AI technologies to improve presentation, collaboration, and communication efficiency,” Nework strives to make every presentation and entertainment experience seamless and enjoyable.

For more information, please visit https://nework.us/, https://www.nework.ai/ or connect with Nework:

Facebook: https://www.facebook.com/neworkus

LinkedIn: https://www.linkedin.com/company/nework-us/

X: https://x.com/Nework_us  

Instagram: https://www.instagram.com/nework.us

YouTube: https://www.youtube.com/@Nework-us  

Kardome Voice AI Reaches Mass Market with LG OLED TV Deployments

Kardome achieves a major consumer electronics footprint with LG TVs powered by Kardome’s Spatial Hearing AI for human-like voice localization and isolation.


Elevating the Home Entertainment Experience

Tel Aviv, Israel – Newsfile Corp. – May 19, 2026 – Kardome’s Spatial Hearing AI technology is now commercially deployed in LG’s flagship OLED TV series, completing its pivotal transition from development to mass-market production. This deployment represents a significant leap in voice user interface (voice UI) performance, enabling LG’s OLED TVs to locate and focus on individual speech with human-like accuracy, even in high-background noise environments typical of modern living rooms.

Kardome’s Spatial Hearing AI enables human-like voice localization and isolation in LG TVs.

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/8225/297819_28f69b2464cac9e0_001full.jpg

By utilizing Kardome’s proprietary Spatial Hearing AI technology, LG can now provide its customers with:

  • Unmatched Voice Isolation: The “No-Mute” Experience: Kardome’s technology locates and isolates individual voices in real-world settings, distinguishing the user’s voice from background noise, such as a vacuum cleaner, multiple people speaking at once, or even the TV’s own playback. For the customer, this means they no longer have to reach for the remote to mute the TV or shout over other people talking just to change a setting.
  • Human-Like Spatial Awareness: Unlike traditional voice UI, Spatial Hearing AI enables the TV to “hear” like a human by identifying the speaker’s location and focusing on their specific voice. This allows for natural, seamless interaction regardless of the number of people in the room or the complexity of the acoustic environment.

Global Reach and Expansion

The Kardome-powered LG OLED TVs are now available globally, with a projected target of millions of units for 2026, ensuring that customers worldwide can experience the next generation of voice-enabled interaction.

While the current TV integration focuses on Spatial Hearing AI technology for TVs, both companies continue to explore further expansion into the smart home, audio products, and automotive sectors.

Leadership Perspectives

“Kardome’s Spatial Hearing AI has proven itself in real-world consumer environments, and we are proud to bring this capability to our OLED TV customers worldwide. The deployment reaffirms LG’s commitment to delivering intuitive, intelligent user experiences through cutting-edge technology partnerships.” – Jungho Kwak, Head of MS SW Platform Development Division, LG Electronics

“Reaching commercial deployment with LG at this scale is a defining moment for Kardome and for the voice AI category. Our Spatial Hearing AI technology is now in the hands of millions of consumers globally, and this is just the beginning. We are excited to continue expanding the scope of our collaboration with LG and to bring Spatial Hearing AI to even more product categories.” – Dani Cherkassky, CEO, Kardome

Press Contact
Alex Crabb,
Caster Communications
Kardome@castercomm.com
Phone: 401-318-2229

The issuer is solely responsible for the content of this announcement.

About Kardome Technology

Kardome delivers on-device Voice AI that makes voice UI perform reliably in real-world conditions. Powered by Spatial Hearing AI and Cognition AI, it localizes sound sources, identifies who’s speaking, and understands what they mean in context, enabling hands-free, frustration-free voice-led experiences from noisy car cabins to shared living spaces and beyond. Kardome is trusted by leading automotive and smart home brands and is deployed in more than 11 million devices to date. Visit to discover how Kardome is revolutionizing voice technology for automotive, consumer, and enterprise markets.

SIAL China Opens in Shanghai, Empowering Global Food and Drink Trade with “Chinese Solutions”

SHANGHAI, May 19, 2026 /PRNewswire/ — A news report from iqingdao: On May 18, SIAL Shanghai, jointly hosted by Comexposium Group, the China General Chamber of Commerce (CGCC), and Beijing Comexposium SIAL Exhibition Co., Ltd., grandly opened in Shanghai. Themed “Inspire Innovation, Taste the Future – A Shared Feast between Shanghai and Guangzhou,” this year’s exhibition brings together over 5,000 exhibitors from 75 countries and regions, presenting more than 350,000 cutting-edge food and beverage products worldwide. The opening ceremony gathered political and business leaders to jointly witness this grand industry event.


SIAL China Opens in Shanghai

Global flavors and Chinese brands competed on the same stage.

Authentic flavors from countries such as France, Italy, Spain, and Australia gathered, bringing specialty products like cheese, ham, and Wagyu beef. Meanwhile, domestic “new specialty products” such as Jilin Ginseng, Hubei Yellow Rice Wine, and Ningxia Goji berry made their appearance with a branded and international image, demonstrating the achievements of industrial transformation and upgrading. The “premiere economy” ignited the venue, as domestic and foreign brands such as Changlisheng, COFCO U-Joy, and Dole intensively launched their annual innovative products, stimulating consumer vitality.

The exhibition creates a consumer trend benchmark, defining new rules for “best-sellers”.

Snacks have become a “social currency” providing emotional value, and oversized packaging has become the secret to attracting traffic; the trend of health-preserving snacks is prominent, making healthy intake relaxed and enjoyable. In addition, premium natural ingredients have become the core for catering businesses to break through, verifying the industry’s trend of seeking quality upstream. To efficiently serve the “dual circulation”, the exhibition upgraded its “Match Me service” to realize a “two-way effort” between production and sales. Concurrently held professional series of forums and competitions, including The 8th SIAL Global Food Industry Summit, comprehensively activated the driving force of industrial innovation.

This year’s SIAL Shanghai gathers global resources with an open posture, serving the construction of a new development paradigm. Its commercial momentum will be transmitted southwards; from September 3 to 5, SIAL Guangzhou will be held at the Poly World Trade Center Expo (PWTC Expo), continuing to empower enterprises to deeply cultivate the domestic market and expand overseas markets.

Visa and Trip.com Group Ink Strategic Collaboration, Enabling Consumers to Chase Their Passions Through Travel

SINGAPORE, May 19, 2026 /PRNewswire/ — Visa, a world leader in digital payments today announced a Memorandum of Understanding (MoU) with Trip.com Group, marking a strategic collaboration to power richer travel experiences for Asia Pacific consumers. The MoU will harness Visa’s global payments network and Trip.com Group’s extensive ecosystem, enabling travellers to discover personalised recommendations, access offers for dream destinations and transact seamlessly on their journeys.

(From left) Danielle Jin, Chief Marketing Officer, Asia Pacific, Visa, and Bo Sun, Chief Marketing Officer, Trip.com Group, at the signing of the memorandum of understanding.
(From left) Danielle Jin, Chief Marketing Officer, Asia Pacific, Visa, and Bo Sun, Chief Marketing Officer, Trip.com Group, at the signing of the memorandum of understanding.

Trip.com Group will also become a global Anchor Partner for Visa Destinations, a global experience-led program that connects cardholders to curated travel experiences shaped by culture and local insights, allowing travellers to plan journeys around what matters most.

As Anchor Partner, Trip.com Group will integrate Visa Destinations into its ecosystem to create enhanced travel value propositions and provide personalised offers and benefits to a wide spectrum of consumer segments. Visa and Trip.com Group will also collaborate on joint marketing and promotional initiatives in selected markets, enabling more people to discover dream destinations and experiences around the world.

In addition, Visa and Trip.com Group will explore deeper collaborations catered to rapidly growing segments across Asia Pacific, including new ways for Trip.com Group users to access Visa’s affluent offerings such as its global portfolio of sports, music, and lifestyle partnerships, while giving Visa Infinite cardholders access to exclusive Trip.com Group offers. Visa and Trip.com Group will also work closely to accelerate travel between Mainland China and the rest of the region.

The collaboration between Visa and Trip.com Group coincides with Asia Pacific’s evolving travel landscape, defined by resilient travel appetites and an increasingly digital-first population. According to Visa’s Global Travel Intentions (GTI) 2026 study:

  • Almost three in four (72%) survey respondents plan to travel within Asia in the coming months, with one in four intending to travel to Japan
  • Digital payments are second nature to Asia Pacific travellers, with 73% of respondents bringing along credit cards or mobile wallets for their trips.
  • 92% of respondents went online to plan and research travel recommendations for recent trips, with 49% using AI tools to find travel destinations or ideas

Danielle Jin, Chief Marketing Officer, Asia Pacific at Visa, said: “Travel is a major engine shaping Asia Pacific’s cultures and economies. At Visa, we believe everyone can be the traveller they want to be. Our collaboration with Trip.com Group is built for what travellers want today, combining trusted global payments with unmatched travel discovery through our platforms. We look forward to a successful collaboration with Trip.com Group, working closely to deliver more curated, rewarding, and seamless travel experiences that connect people to what they are most passionate about.”

Bo Sun, Chief Marketing Officer at Trip.com Group, said: “At Trip.com Group, our mission is to inspire discovery and deliver seamless journeys — constantly innovating to create the perfect trip every time. Through this strategic collaboration with Visa, we are advancing this mission in the Asia Pacific and beyond by integrating trusted payments capabilities, curated travel experiences, and expanded premium offerings across our one-stop travel ecosystem. Together, we are creating more than just convenience for the world’s travellers — we are delivering a high-value travel proposition that transforms every spark of inspiration into an unforgettable experience.”

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com. 

About Trip.com Group

Trip.com Group is a global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is on the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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China Yuchai International Subsidiary Adopts Equity Incentive Plan

SINGAPORE, May 19, 2026 /PRNewswire/ — China Yuchai International Limited (NYSE: CYD), one of the largest powertrain solution manufacturers through its main operating subsidiary in China, Guangxi Yuchai Machinery Company Limited (“Yuchai“), today announced that its newly-incorporated subsidiary, Guangxi Yuchai Intelligent Manufacturing Technology Co., Ltd. (“Yuchai IMT“), has implemented a share scheme, being the “Equity Incentive Plan of Yuchai IMT” (the “Scheme“). 

Yuchai IMT was incorporated in May 2026 with a registered capital of RMB 20 million of which RMB 18.4 million representing 92% of the registered capital of Yuchai IMT is to be paid up by Yuchai. The principal activity of Yuchai IMT is to integrate and digitalise Yuchai’s existing equipment manufacturing businesses.

Participants of the Scheme are to contribute the remaining amount of the registered capital of RMB 1.6 million at a subscription price of RMB 1 per RMB 1 registered capital in consideration for approximately 8% of the registered capital of Yuchai IMT (the “Yuchai IMT Interest“), on and subject to the terms and conditions of the scheme documents. The Yuchai IMT Interest is held by a separate limited liability partnership vehicle which is established by the participants of the Scheme. The participants in turn hold direct interests in such partnership vehicle in accordance with the terms and conditions of the Scheme (including various lock-up restrictions as specified under the Scheme).

The Scheme aims to align employee interests with the long-term growth of Yuchai IMT, incentivizing sustained performance and fostering a culture of dedication and institutional loyalty.

About China Yuchai International

China Yuchai International, through its principal operating subsidiary, Guangxi Yuchai Machinery Company Limited (“Yuchai”), is one of the leading powertrain solutions manufacturers in China. Founded in 1951, Yuchai maintains a reputable brand name, a strong research and development team, and a significant market share in China. Yuchai specializes in the design, manufacture, and sale of light-, medium- and heavy-duty engines for trucks, buses, pickups, construction and agricultural equipment, and marine and power generation applications. It delivers a comprehensive portfolio of powertrain solutions, spanning traditional diesel and natural gas engines to alternate fuels and new energy products, including pure electric, range extenders, hybrid, and fuel cell systems.  Through an extensive network of regional sales offices and authorized customer service centers, Yuchai distributes engines directly to auto OEMs and distributors while providing after-sales services across China and globally.  In 2025, Yuchai sold 461,309 engines and reported total revenue of RMB 24.6 billion.  For more information, please visit http://www.cyilimited.com

Safe Harbor Statement:

This news release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe”, “expect”, “anticipate”, “project”, “targets”, “optimistic”, “confident that”, “continue to”, “predict”, “intend”, “aim”, “will” or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that may be deemed forward-looking statements. These forward-looking statements, including, but not limited to, statements concerning China Yuchai International’s and the joint venture’s operations, financial performance and condition, are based on current expectations, beliefs and assumptions which are subject to change at any time. China Yuchai International cautions that these statements by their nature involve risks and uncertainties, and actual results may differ materially depending on a variety of important factors such as government and stock exchange regulations, competition, political, economic and social conditions around the world and in China, including those discussed in the Company’s Form 20-Fs under the headings “Risk Factors”, “Results of Operations” and “Business Overview” and other reports filed with the Securities and Exchange Commission from time to time. All forward-looking statements are applicable only as of the date they are made and China Yuchai International specifically disclaims any obligation to maintain or update the forward-looking information, whether of the nature contained in this release or otherwise, in the future.

For more information:

Investor Relations
Kevin Theiss
Tel: +1-212-510-8922
Email: cyd@bluefocus.com 

 

 

Hainan opens tourism promotion office in Los Angeles

HAIKOU, China, May 19, 2026 /PRNewswire/ — A news report from chinadaily.com.cn:

A tourism promotion event for China’s southernmost Hainan province was held in Los Angeles on May 11 — jointly organized by the Hainan Provincial Department of Tourism, Culture, Radio, Film and Sports and the China National Tourism Office in the city.
A tourism promotion event for China’s southernmost Hainan province was held in Los Angeles on May 11 — jointly organized by the Hainan Provincial Department of Tourism, Culture, Radio, Film and Sports and the China National Tourism Office in the city.

A tourism promotion event for China’s southernmost Hainan province was held in Los Angeles on May 11 — jointly organized by the Hainan Provincial Department of Tourism, Culture, Radio, Film and Sports and the China National Tourism Office in the city.

The Hainan Tourism Los Angeles Promotion Office was officially inaugurated at the event, marking a big step toward establishing a permanent and professional overseas promotional presence for Hainan in the lucrative North American market.

Since the Hainan Free Trade Port (FTP) launched its island-wide special customs operations, inbound tourism to Hainan has soared, driven by an expanded visa-free policy, a growing network of international air routes and improved tourism branding.

In the first quarter of 2026, Hainan received more than 489,800 inbound tourists, up more than 53.1 percent year-on-year.

Chen Fenghua, consul at the Chinese Consulate General in Los Angeles, said the city is a key cultural, tourism and aviation hub on the US West Coast, and is complementary in its resources to Hainan.

The event and the opening of the new office represented an important outcome of cultural and tourism exchanges between the two places and the consulate general would continue to support deeper cooperation between Hainan and California in promoting people-to-people exchanges, cultural understanding and trade connectivity.

Wu Dawei, director of the China National Tourism Office in Los Angeles, said that as the FTP developed, Hainan is fast becoming one of China’s most internationally connected and dynamic tourism destinations.

China’s 144-hour transit visa-free policy continued to be optimized, offering international visitors more flexible travel options. He expressed the hope that through industry and media promotion, more American tourists would visit Hainan and see it as both a window into China and a premier leisure destination.

The new Hainan Tourism Los Angeles Promotion Office, officially established at Wenjing Holidays travel agency, will carry out such core functions as market promotions, organizing visitors, outreach channels, brand communications, events coordination and business partnership developments.

It will conduct regular promotions of Hainan’s tourism offerings, channel cooperation of partners, media outreaches and themed events to bring Hainan and the North American market closer.

A provincial tourism official said that establishing overseas tourism promotion offices was an important step in extending the development of Hainan as an international tourism and consumption center and expanding its global visitor base.

Los Angeles, as a North American hub for culture and tourism, is seen as a key strategic foothold for Hainan’s expansion into the North American market. Moving forward, the office will serve as a bridge to advance sustained and structured cooperation between Hainan and Los Angeles in areas including route development, visitor exchange, joint product development and co-branding.