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ISCA Launches Taskforce to Strengthen Financial Reporting and Investor Confidence

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SINGAPORE – Media OutReach Newswire – 11 May 2026 – The Institute of Singapore Chartered Accountants (ISCA) has launched a new Taskforce to strengthen financial reporting and investor confidence in Singapore, amid growing focus on corporate transparency, financial controls and trust in capital markets.

The Strengthening Financial Reporting Taskforce was launched today at the ISCA Value Unlock Forum held in partnership with Singapore Exchange (SGX). Chaired by Ms Euleen Goh, ISCA Distinguished Lifetime Member and Chairman of Singapore Institute of Management Group Ltd, the Taskforce will bring together leaders from business, finance, academia and investor groups to review Singapore’s financial reporting ecosystem and recommend ways to strengthen the quality, integrity and usefulness of corporate reporting.

The Taskforce comes at a timely moment as Singapore continues efforts to strengthen its capital markets and business ecosystem. Recent national initiatives, including the Accountancy Workforce Review Committee and the Monetary Authority of Singapore’s Equities Market Review, have highlighted the importance of strong financial reporting, professional capabilities and investor trust.

The launch also comes amid ongoing discussions on reducing compliance costs for smaller companies, including ACRA’s review of Singapore’s audit exemption framework. Regardless of how the framework evolves, strong financial reporting practices, competent finance professionals and effective financial controls remain fundamental to upholding confidence among investors, lenders and stakeholders.

The Taskforce will study how companies can improve the way they communicate financial performance, business risks and long-term value creation to investors and stakeholders. It will also examine how Singapore can continue to uphold high standards of governance, transparency and accountability in a rapidly evolving business environment.

Ms Euleen Goh, Chairperson of the Strengthening Financial Reporting Taskforce, said: “Financial reporting has always been the language of business. As markets evolve, it must speak more clearly and more usefully to the stakeholders who rely on it. The Taskforce will take a practical and holistic look at how Singapore can raise the bar so that companies communicate value and insights with the confidence and clarity that investors and the market expect.”

The Taskforce comprises leaders from across the financial ecosystem:

  • Mr Liew Nam Soon, Deputy Regional Managing Partner, EY Asia East; Managing Partner, EY Asean; Managing Partner, EY Singapore & Brunei
  • Mr Leong Yung Chee, Group CFO, United Overseas Bank Limited
  • Professor Lawrence Loh, Director, Centre for Governance and Sustainability, NUS Business School, National University of Singapore
  • Ms Belinda Tan, CA (Singapore), Managing Director of Finance, Temasek International
  • Mr Ang Hao Yao, Vice President, Securities Investors Association (Singapore)
  • Ms Karen Loon, Member, Governing Council of the Singapore Institute of Directors
  • Mr Tan Boon Gin, CEO, Singapore Exchange Regulation (Observer)
  • Mrs Chia-Tern Huey Min, CE, Accounting and Corporate Regulatory Authority (Observer)

Mr Lee Boon Teck, President of ISCA, said: “High-quality financial reporting and strong financial controls are essential to investor confidence and market integrity. As Singapore’s national accountancy body, ISCA believes professionally trained finance and accounting professionals play a critical role in safeguarding trust in business and capital markets. This Taskforce reflects our commitment to supporting Singapore’s continued standing as a trusted global financial and business hub.”

The Taskforce was launched at the ISCA Value Unlock Forum, which brought together C-suite leaders, finance professionals and capital markets stakeholders to discuss how companies can better communicate value to the market.

ISCA Academy, an Approved Training Provider under the SGX Value Unlock Programme, supported the afternoon sessions as part of the ISCA Value Unlock Series. The series aims to equip listed companies and finance leaders with practical capabilities to communicate performance, strategy and value more effectively to the market.

Ms Cyndi Pei, Chairperson of ISCA Academy, said: “As stakeholder expectations continue to evolve, finance leaders are increasingly expected to go beyond reporting results to articulating performance, risks and value creation with clarity, credibility and context. ISCA Academy remains committed to supporting the profession and the broader market by building the practical capabilities needed to reinforce trust, promote transparency and strengthen confidence in Singapore’s capital markets.”

The Taskforce will engage stakeholders over the coming months and provide recommendations on strengthening Singapore’s financial reporting ecosystem.Hashtag: #ISCA #CharteredAccountants #FinancialReporting #DifferenceMakers #Accounting #Accountancy

The issuer is solely responsible for the content of this announcement.

About the Institute of Singapore Chartered Accountants (ISCA) Academy

The Institute of Singapore Chartered Accountants (ISCA) is the national accountancy body of Singapore. Established in 1963, ISCA administers the Singapore Chartered Accountant Qualification programme and is the designated entity by the Singapore Ministry of Finance to confer the Chartered Accountant of Singapore [CA (Singapore)] designation.

ISCA supports over 43,000 members across industries in Singapore and globally, with members in more than 40 countries. With a growing international presence, ISCA has 12 overseas chapters, 7 offices across 10 countries and a network of over 150 strategic partners, strengthening professional connections and opportunities across borders. ISCA is also a member of Chartered Accountants Worldwide, a global network representing more than 1.8 million Chartered Accountants and students across over 190 countries.

ISCA advances professional development and lifelong learning through ISCA Academy, its training arm and drives community impact through ISCA Cares, its charity arm.

ISCA Academy, the leading business school of ISCA, delivers immersive, industry-informed learning across accountancy, finance, technology, governance and leadership. We equip learners to reskill, reconnect and reinvent, empowering them to stay relevant and ahead by choice.

For more information, visit .

The House of Suntory’s Hibiki Whisky Debuts First Global Campaign: “The Masterpiece of Japanese Artistry”

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Advertorial Desk
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The campaign features award–winning actress Anna Sawai and the historic Chiso kimono house to honor modern Japanese artistry across whisky, nature and kimono art

NEW YORK, May 11, 2026 /PRNewswire/ — The House of Suntory, the founding house of Japanese whisky, announces Hibiki Whisky’s first global campaign, “The Masterpiece of Japanese Artistry,” inviting consumers worldwide to experience key elements of Japanese culture through whisky, nature, and contemporary artistry. Featuring internationally acclaimed and award–winning actress Anna Sawai in her debut as Hibiki’s first Global Ambassador, the campaign bridges tradition and modernity through a rare collaboration with one of Japan’s oldest-run kimono houses and pinnacle of luxury, Chiso kimono house.

At the heart of the campaign is a cinematic hero film that draws parallels between kimono-making and whisky blending, two crafts shaped by time and precision. Sawai appears as Hibiki’s Global Ambassador, wearing a kimono from the historic Chiso kimono house, crafted using traditional yuzen dyeing techniques and seasonal motifs inspired by Japan’s landscapes. Within the hero film, a butterfly rests on Anna’s hand, echoing the patterns of the Chiso kimono. Subtle yet symbolic, it becomes a thread throughout the campaign. The butterfly, a kokimurasaki (purple) motif, echoes Hibiki’s signature kokimurasaki hue, which is found on the neck of the bottle, and is one of Japan’s most noble colors.

Embodying both global influence and a deep appreciation for Japanese heritage, Sawai serves as a bridge between tradition and modernity, interpreting the quiet strength of Japanese culture for an international audience.

“Becoming Hibiki’s first Global Ambassador feels natural because we share the same reverence for Japanese artistry and the beauty found in patience, balance and detail,” says Sawai. “Hibiki represents a quiet kind of mastery, something refined over time with care and intention. As an actor, I’m drawn to that same philosophy of craft, where every choice is deliberate, and every moment matters. To represent a brand that embodies the harmony between nature, time and human artistry is incredibly meaningful to me.”

Complementing the hero film are two behind-the-scenes features exploring Sawai’s discovery of the beauty behind Hibiki and kimono-making, and how elements like water and time shape both.

The film follows Sawai to the Kyoto studio of renowned washi paper artist Eriko Horiki, who has handcrafted the washi labels adorning every Hibiki bottle since 1989. A hallmark of the brand’s visual identity, these labels give Hibiki its “face,” transforming water, fiber and time into something quietly beautiful and enduring. The other offers an intimate glimpse inside the historic Kyoto atelier of Chiso kimono house, where Sawai is shown an intricate kimono which she wears in the hero film and key campaign visuals.

Celebrated for its refined, complex flavor, Hibiki Whisky is a meticulous blend from Suntory’s Yamazaki, Hakushu and Chita distilleries, reflecting the Japanese concept of ‘wa’, balance and harmony, through careful blending.

The campaign content will launch across key markets including the United States, Germany, the United Kingdom, France, Italy, Northern Europe, Mainland China, Australia, Singapore, Taiwan region, South Korea, Spain, India, Canada, Brazil and Mexico.

For more information on the new campaign and to watch the hero film, please visit us online here.

Instagram @suntorywhisky_hibiki | #TheMasterpieceOfJapaneseArtistry

About The House of Suntory

Suntory is renowned as the founding house of Japanese Whisky, beginning with Shinjiro Torii’s creation of Japan’s first malt whisky distillery in Yamazaki in 1923 and carried forward by his son, Keizo Saji, founder of the Hakushu and Chita Distillery. As the generations of Suntory’s master blenders carry on, Suntory Whisky remains committed to heritage and innovation.

Today, the House of Suntory continues to craft award-winning spirits, including Yamazaki®, Hakushu®, Chita®, Kakubin®, Hibiki®, and Suntory Whisky Toki™. All 100% distilled, matured, and bottled in Japan, in full compliance with the Japan Spirits & Liqueurs Makers Association (JSLMA) standards. The House of Suntory also includes Roku™ Japanese Gin, Haku™ Japanese Vodka, and Kanáde Japanese Liqueur, reflecting the same dedication to craftsmanship, quality, and innovation that have defined Suntory for over a century.

In 2025, Yamazaki® made history at the International Spirits Challenge as the first brand to win Supreme Champion Spirit three years in a row, and in 2024, Chief Blender Shinji Fukuyo was named Master Blender of the Year. Furthering this legacy of excellence, the Osaka Spirits & Liqueurs Craft Distillery, home to Roku Gin, Haku Vodka and Kanáde Japanese Liqueur was awarded the 2025 Liqueur Producer Trophy by the International Wine & Spirit Competition (IWSC). The House of Suntory will open the Osaka Craft Distillery to the public for the first time in 2026.

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

Enjoy Responsibly.

Hibiki®, 43% Alc./Vol. ©2026 Suntory Global Spirits, Inc. 11 Madison Ave 12th Fl, New York, NY 10010

Media Contact:
Nairobi Jeanniton 
Global PR Manager 
nairobi.jeanniton@beamsuntory.com

 

Hello Group to Report First Quarter 2026 Results on June 2, 2026

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Advertorial Desk
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BEIJING, May 11, 2026 /PRNewswire/ — Hello Group Inc. (NASDAQ: MOMO) (the “Company”), a leading player in Asia’s online social networking space, today announced that it will release its unaudited financial results for the first quarter ended March 31, 2026 before U.S. markets open on Tuesday, June 2, 2026.

Hello Group’s management will host an earnings conference call on Tuesday, June 2, 2026, at 7:00 a.m. U.S. Eastern Time (7:00 p.m. Beijing / Hong Kong Time on the same day).

Preregistration Information

Participants can register for the conference call by navigating to https://s1.c-conf.com/diamondpass/10054808-suvwn2.html. Upon registration, each participant will receive details for the conference call, including dial-in numbers, conference call passcode and a unique access PIN. Please dial in 10 minutes before the call is scheduled to begin.

A telephone replay of the call will be available after the conclusion of the conference call through June 10, 2026. The dial-in details for the replay are as follows:

U.S. / Canada:

1-855-883-1031

Hong Kong:

800-930-639

Passcode:

10054808

Additionally, a live and archived webcast of the conference call will be available on the Investor Relations section of Hello Group’s website at https://ir.hellogroup.com.

About Hello Group Inc.

We are a leading player in Asia’s online social networking space. Through Momo, Tantan and other properties within our product portfolio, we enable users to discover new relationships, expand their social connections and build meaningful interactions. Momo is a mobile application that connects people and facilitates social interactions based on location, interests and a variety of online recreational activities. Tantan, which we added to our family of applications through acquisition in May 2018, is a leading social and dating application. Tantan is designed to help its users find and establish romantic connections as well as meet interesting people. Since 2019, we have continuously expanded our portfolio through internal incubation and strategic acquisitions, adding apps such as Hertz, Soulchill, and Happn. These products target more niche markets and selective user demographics both domestically and internationally, further strengthening our global presence.

For investor and media inquiries, please contact:

Hello Group Inc.

Investor Relations
Phone: +852-3157-1669
Email: ir@hellogroup.com

Christensen

In China
Ms. Xiaoyan Su
Phone: +86-10-5900-1548
E-mail: Xiaoyan.Su@christensencomms.com 

 

ARC Group Hosts Capital Markets & M&A Forum 2026 in Kuala Lumpur, Reinforcing Southeast Asia’s Strategic Role in Global Capital Markets

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Advertorial Desk
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KUALA LUMPUR, Malaysia, May 11, 2026 /PRNewswire/ — ARC Group successfully hosted the Capital Markets & M&A Forum 2026: Malaysia Edition at EQ Kuala Lumpur, convening more than 500 senior executives, institutional investors, legal advisors, and business leaders from across Southeast Asia, North America, Europe, and key international financial centers.

Now in its fourth consecutive year in Kuala Lumpur, the forum has further solidified its position as one of Southeast Asia’s premier platforms for strategic dialogue on capital markets, mergers and acquisitions, and cross-border financial expansion.

Defining the Next Phase of Cross-Border Capital Formation

The 2026 edition convened influential decision-makers across the financial ecosystem to examine the structural shifts shaping global capital markets, including evolving investor sentiment, cross-border M&A execution, IPO preparedness, and Southeast Asia’s expanding role in global capital deployment.

Entrepreneurship, strategic financing, and international expansion featured prominently throughout the forum, reflecting how growth companies are increasingly aligning capital strategy with broader global expansion ambitions.

Malaysia emerged as a central focus within these discussions, as regional growth companies reassess capital access strategies and increasingly look beyond domestic markets toward international financing and public market opportunities.


From Market Insights to Execution Strategies

A series of keynote sessions delivered focused perspectives on today’s rapidly evolving capital markets landscape.

Datuk Seri Paul Chong, Partner at ARC Group, opened the forum with a keynote on shifting IPO dynamics, highlighting structural challenges within the micro-cap segment and emphasizing the need for stronger investor alignment.

Drew Bernstein, Co-Chairman of MarcumAsia, emphasized that governance, transparency, and execution discipline have become increasingly critical to IPO and De-SPAC success in a more selective global market environment.

Ian Hanna, CEO of ARC Group Securities, underscored the growing importance of integrated cross-border capital markets capabilities and institutional-grade execution readiness across advisory and underwriting platforms.

A dedicated panel on capital access further explored how Malaysian growth companies are rethinking financing strategies, reflecting broader regional momentum toward cross-border capital solutions and international market participation.

Panel participants included:

  • Joy Pan, Senior Partner at MarcumAsia
  • Pramugh Pathmanaban, Head of Equity Markets Development, Securities Market at Bursa Malaysia Berhad
  • Roger Salazar, Jr., Managing Director and Head of Global Capital Markets at ARC Group Securities
  • Sally Yin, Partner at HTFL
  • Shu Haur, Principal at Ares Credit Group

Moderated by Ian Hanna, the discussion reinforced a central conclusion: as global markets evolve, companies are increasingly shifting from opportunity-driven strategies toward execution-driven outcomes.

Nasdaq Keynote Highlights International Market Access

A major highlight of this year’s forum was the keynote address delivered by Hiren Krishnani, Senior Director at Nasdaq, who oversees capital markets initiatives across the ASEAN region.

Krishnani shared strategic insights on global listing pathways, IPO readiness, and positioning Southeast Asian companies for successful participation in international public markets.

“Southeast Asia continues to play an increasingly important role in global capital markets. Companies that are strategically prepared and globally aligned are best positioned to access international liquidity and long-term growth opportunities.”

ASIA Records Recognition Validates ARC Group‘s Global Advisory Reach

During the forum, ARC Group was formally recognized by ASIA Records with the title:

“Most Nationally Diverse Client Base for NASDAQ Special Purpose Acquisition Company (SPAC) Listings by an Investment Bank.”

The recognition reflects ARC Group’s advisory leadership across 54 NASDAQ SPAC transactions as of 2026, representing sponsor clients from 17 countries spanning Asia, North America, Europe, Latin America, and Africa.

This achievement underscores ARC Group’s demonstrated ability to support one of the most geographically diversified issuer bases in the industry while executing complex cross-border capital markets transactions at scale.


Executive Commentary

“This year’s forum reflects Southeast Asia’s growing strategic importance within global capital formation. The scale of participation, institutional engagement, and quality of dialogue underscore the region’s expanding influence as an increasingly critical center for international capital deployment.”

— Carlos Lopez, Executive Director, ARC Group

Looking Ahead

With record attendance, expanded international participation, and increasing institutional relevance, the 2026 Kuala Lumpur edition marked ARC Group’s most significant regional forum to date.

ARC Group remains committed to advancing strategic dialogue, facilitating international market access, and positioning Southeast Asia at the forefront of the next generation of global capital markets development through future editions of its Capital Markets & M&A Forum series.

Media Contact: 

June Xie
june.xie@arc-group.com
+86 16620963366

BingX Expands Global Capital Gala Campaign, Positioning Users for the Next Macro Wave

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Advertorial Desk
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PANAMA CITY, May 11, 2026 /PRNewswire/ — BingX, a leading cryptocurrency exchange and Web3-AI company, today announced the launch of the next phase of its Global Capital Gala campaign, offering users new opportunities trading on macro trends and assets, further expanding access to global market opportunities through the BingX ecosystem.

BingX Expands Global Capital Gala Campaign, Positioning Users for the Next Macro Wave
BingX Expands Global Capital Gala Campaign, Positioning Users for the Next Macro Wave

Centered around major macroeconomic and market events in May, including U.S. CPI data, nonfarm payrolls, Federal Reserve developments, and NVIDIA earnings, the campaign combines multi-asset trading opportunities with timely market insights designed to help users navigate volatility and position across some of the world’s most closely watched asset classes.

Running throughout May, the campaign features a combined prize pool of up to $200,000 across multiple themed trading events spanning crypto, gold, and U.S. equities. Users can participate in trading activities tied to AI, storage, and macro-driven market narratives, while also engaging in interactive events such as the BTC vs Gold market debate event. Designed for accessibility, participation is open to all eligible users who complete KYC verification.

The latest event forms part of BingX’s ongoing Global Capital Gala initiative, a multi-phase series designed to connect users with major macro market narratives across asset classes. Following the Global Capital Gala TradFi campaign in April, users can expect regular events on new and trending themes in the coming months.

About BingX

Founded in 2018, BingX is a leading crypto exchange and Web3-AI company, serving over 40 million users worldwide. Ranked among the top five global crypto derivatives exchanges and a pioneer of crypto copy trading, BingX addresses the evolving needs of users across all experience levels.

Powered by a comprehensive suite of AI-driven products and services, including futures, spot, copy trading, and TradFi offerings, BingX empowers users with innovative tools designed to enhance performance, confidence, and efficiency.

BingX has been the principal partner of Chelsea FC since 2024, and became the first official crypto exchange partner of Scuderia Ferrari HP in 2026.

For more information, please visit: https://bingx.com/

AI CAR Launches DFSK E5 Plus and SERES 5 in Laos

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The DFSK E5 Plus and SERES 5 has officially been launched, during a grand opening event held on 10 May at Parkson Shopping Mall in Vientiane. (Photo by TOH)

AI CAR has officially launched two new electric vehicle models, the DFSK E5 Plus and SERES 5, during a grand opening event held on 10 May at Parkson Shopping Mall in Vientiane.

The launch marks another step in the company’s expansion of the electric vehicle market in Laos, introducing new models equipped with intelligent driving technology and modern design features.

The DFSK E5 Plus is positioned as a smart SUV designed for family use, offering spacious interior capacity, multifunctional features, and energy efficiency for daily driving.

Meanwhile, the SERES 5 is introduced as a premium electric sports SUV featuring intelligent driving systems, high-performance capabilities, and advanced safety standards.

The event was a showcase of AI CAR’s vision of promoting clean energy transportation and expanding access to modern electric vehicle technology in Laos.

Customers can now test drive the new models at AI CAR showrooms in Phonsavath Village, Wattaiyai Village along T2 Road, and the Parkson Shopping Mall showroom in Vientiane.

Rhenus Extends Capabilities in Specialized Warehousing in Thailand with new Dangerous Goods Warehouse in Bangkok

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Advertorial Desk
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  • The new warehouse enhances the company’s footprint in providing companies support in specialized goods logistics
  • The addition is in line with the company’s plans in Asia Pacific to better support present and future storage needs for general commodities and specialized goods
BANGKOK, THAILAND – Media OutReach Newswire – 11 May 2026 – Rhenus Group, a leading global logistics provider, has opened a new dangerous goods warehouse in Bangkok, Thailand. Strategically located near key ports, and next to its current KM19 warehouse in Bangna Trad, the new warehouse aims to strengthen its capabilities in Thailand, as well as the region, in specialized warehousing services.

Thailand’s warehousing market is expected to grow at a compound annual growth rate (CAGR) of 8.7% from 2023 to 2028. This is primarily due to the expansion of the e-commerce sector, increasing foreign direct investment in manufacturing, and the rising demand for third-party logistics services. The development of specialized warehousing is also gaining traction due to growing demand for temperature-sensitive and high-value goods.

The 5,817 sqm purpose-built Dangerous Goods compliant facility connects conveniently to key logistics infrastructure and its existing KM19 warehouse, optimizing operational efficiency for its customers. The warehouse will open in phases from now onwards, to support companies with a mix of dangerous and non-dangerous goods cargo, enabling integrated storage and handling within one site while maintaining clear segregation and compliance requirements. Key features of the warehouse include 90-minute fire-rated walls and doors, explosion-proof electrical components, fire pumps and sprinklers rated for dangerous goods and explosion-proof ventilation.

Marcus Fornell, Regional Head of Rhenus APAC Warehousing Solutions, said, “As more manufacturing businesses incorporate the China+1 strategy and increase capabilities in Southeast Asia, Rhenus is scaling up its presence in this region to support the varied storage needs – from general to specialized manufacturing industries’ needs. As one of our regional hubs, we will continue to invest in Thailand with more flexible resource allocation solutions.”

Rhenus in Thailand

Established in 1994 and with 14 locations across Bangkok, Chiang Mai and Khon Kaen, Rhenus offers services across a large variety of industries such as consumer retail, high-tech, industrial, agricultural, chemical, automotive, fashion, e-commerce, life sciences & healthcare, aviation and manufacturing industries. On top of its warehousing capabilities, various services are also available including air, ocean and road freight, project logistics, on-board courier and 24-hour NFO (next flight out) services.

“The new facility enhances our ability to provide fully integrated warehousing solutions for customers with both DG and non-DG requirements. Positioned within our KM19 main site, the key logistics hub in Thailand, we can leverage on shared resources, optimize costs, and deliver operational flexibility while maintaining the highest safety and compliance standards. This also enables us to offer scalable and efficient solutions which align with customers’ evolving supply chain needs,” said Pakpoom Chaokaweepong, General Manager – Warehousing Solution Operations, Rhenus Thailand.
Details of the new warehouse:
Address: 601 Moo 15, Bang Sao Thong Sub-District, Bang Sao Thong District, Samut Prakarn Province 10570.

1 https://mobilityforesights.com/product/thailand-warehousing-market

Hashtag: #Rhenus

The issuer is solely responsible for the content of this announcement.

About Rhenus

The Rhenus Group is one of the leading logistics specialists with global business operations and annual turnover amounting to EUR 8.2 billion. 39,000 employees work at 1,300 business sites in more than 70 countries and develop innovative solutions along the complete supply chain. Whether providing transport, warehousing, customs clearance or value-added services, the family-owned business pools its operations in various business units where the needs of customers are the major focus at all times.

Katie Rodgers’ ‘Garden of Time’: SAINT BELLA Redefines the Postpartum Journey Through Art

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SHANGHAI, CHINA – EQS Newswire – 11 May 2026 – For Mother’s Day 2026, SAINT BELLA, the luxury maternity and infant care brand, chose a more intimate approach. Through an artistic collaboration with American contemporary artist Katie Rodgers, the brand transformed the 28-day postpartum journey into five artful keepsakes — physical expressions of its enduring belief: to love the baby, you must first love the mother. In doing so, SAINT BELLA moved beyond conventional celebration and offered something deeper: recognition, understanding, and quiet reverence for the postpartum period.

Katie Rodgers’ 'Garden of Time': SAINT BELLA Redefines the Postpartum Journey Through Art

Mother’s Day has long been framed as a season of gratitude — a moment to thank mothers for their devotion and to celebrate the grandeur of maternal love. Yet this perspective often remains incomplete, viewing motherhood primarily from the outside, and too rarely from within. The postpartum experience — those fragile, transformative weeks after childbirth — is too often glossed over in the rush to celebrate the arrival of a new life.

At the heart of the campaign is SAINT BELLA Lullaby, a co-created artwork with Rodgers. Known for her nature-inspired, impressionistic style, Rodgers renders swans, fledglings, and flowering branches in soft, dreamlike strokes — evoking the gentle, protective atmosphere that a new mother needs during her postpartum recovery. The work becomes the visual and emotional nucleus of the project — a quiet, luminous world shaped by tenderness rather than commerce.

In SAINT BELLA’s philosophy, motherhood is not a single triumphant moment, but a gradual, vulnerable, and deeply human passage — and the postpartum phase is its most intimate chapter. Through this collaboration, the brand reframes that passage as something worthy of ritual, beauty, and lasting memory.

Beyond Praise: The Desire to Be Understood

Over the past eight years, SAINT BELLA has consistently asked a more nuanced question: what, precisely, should be remembered about becoming a mother? The answer centers on the postpartum experience — a period that is often medically managed but rarely emotionally honored.

The answer begins with a feeling many new mothers know intimately — the sense of becoming a “tool” in the intensity of newborn care, valued for function rather than presence. During the postpartum weeks, women are often praised for their sacrifice but rarely asked how they are truly feeling. SAINT BELLA’s campaign gently resists this reduction. It proposes that becoming a mother is not an event to be staged, but an experience to be honored over time — especially in the vulnerable postpartum days. Today’s women do not only wish to be celebrated; they long to be truly seen and understood.

A World Rendered in Softness: Katie Rodgers’ Vision for the Postpartum Mother

To translate this philosophy into visual language, SAINT BELLA partnered with Katie Rodgers. Her signature imagery — swans, chicks, deer, and delicate blossoms — creates an atmosphere of renewal, quiet abundance, and gentle protection — exactly the emotional landscape a mother needs during her postpartum journey.

The resulting piece, SAINT BELLA Lullaby, serves as more than an artwork; it is an atmosphere — a sanctuary where the postpartum mother is restored to the center, where her recovery is honored, and where the baby’s earliest days are enveloped in beauty.

From Service to Keepsake: Honoring the 28-Day Postpartum Journey

The 28 days of the postpartum journey consist of fleeting, often invisible moments — tender, repetitive, and profoundly personal. These are the moments that define early motherhood — a middle-of-the-night feeding, a quiet tear, the first time a mother looks in the mirror and barely recognizes herself. SAINT BELLA transforms these moments into tangible keepsakes that can be touched, held, and cherished for years to come.

  1. The 100% Cotton Nursing Dress — Reimagined in premium natural cotton with thoughtful side openings for nursing and delicate embroidery at the hem, this dress combines ease with quiet elegance — honoring the postpartum mother’s body with both comfort and dignity.
  2. The Custom Walnut Chopsticks Gift Set — A quietly powerful gesture that acknowledges a subtle truth: during the postpartum period, mothers are so often expected to nourish others while neglecting themselves. By elevating the mother’s own dining utensils into refined walnut art chopsticks, SAINT BELLA affirms that her nourishment matters too.
  3. The Artistic Umbilical Cord Bottle — The severing of the umbilical cord marks the first tender separation in the postpartum journey. Preserved in a translucent, jewel-like vessel, this fleeting fragment becomes a ceremonial keepsake — a symbol of origin, connection, and the beginning of two separate journeys.
  4. The Newborn Handmade Soap Gift Box — With the guidance of a dedicated concierge, mothers may choose from 12 custom molds and 6 natural fragrance notes to create a soap that is uniquely theirs. In the midst of the postpartum transition, the process offers a moment of tactile authorship and calm reflection.
  5. Art Coloring — Mothers are invited to bring their personal vision of the “Garden of Time” to life, blending colors and lines in a gentle, therapeutic journey co-created with artist Katie Rodgers. Each brushstroke becomes a moment of self-reflection; every splash of color, an emotional release that blooms freely on the page.

“We are not simply offering a room and a care service — we are offering a stretch of time that deserves to be remembered,” said Minee Lin , co-founder of SAINT BELLA. “The postpartum period is not a problem to be solved, but a passage to be honored.”

With this Mother’s Day initiative, SAINT BELLA further establishes itself not merely as a postpartum care provider, but as a curator of a more elevated, intentional way of living. In its Garden of Time, there is no urgency, no excess, only softness, ceremony, and the unmistakable feeling of being deeply held — as a mother, and as oneself — through every stage of the postpartum journey.

Hashtag: #SAINTBELLA

The issuer is solely responsible for the content of this announcement.

About Saint Bella Group

Since its establishment in 2017, Saint Bella Group has been deeply engaged in the family care field, adhering to international standards for standardized services. It has now grown into Asia’s and China’s largest postpartum care and rehabilitation group. With an extreme pursuit of quality and forward-looking industry layout, the group has built a service network of 140 high-end postpartum care centers across 41 cities worldwide. Its business covers postpartum care, postpartum rehabilitation, in-home family services, and new retail of women’s health foods, forming comprehensive, full-cycle coverage of family health needs and redefining the quality standards of modern family care.

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