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MARBLEX PAVES WAY FOR A NEW BEGINNING THROUGH ITS REBRANDING INITIATIVE BY LEVERAGING “FUN COMES FIRST”

SEOUL, South Korea, Jan. 15, 2025 /PRNewswire/ — Blockchain gaming company MARBLEX today announced its rebranding initiatives reflecting future business operations.

[Source: MARBLEX]

First kicked off in 2022, MARBLEX presented its latest slogan “FUN COMES FIRST” furbishing services that encompasses from Expanding Game Partnerships to Reinforcing User Compensation Systems, Strengthening Technology and Sustainability and Enhancing Community-centered Operations.

Moreover, MARBLEX unveiled new BI (Brand Identity) assets including a Mascot, Token Design and the Brand Logo all tied with its core mission related to its watchword of “Fun.”

MARBLEX’s first-ever mascot, a green goblin named “gObY” has been introduced, which is inspired by fantasy-themed goblin characters. gObY is designed to bring about playful wits and spirited energy to MARBLEX through its signature characteristics that are both amusing and mischievous.

The Token design has also been revamped featuring bright neon color palettes and incorporating full wits of gObY anticipated to resonate with younger audiences based on its unique design architecture. The refreshed Brand Logo harnesses a bubble-like design with curved accents, giving it a more approachable ambience.

Meanwhile, in virtue of the rebranding, MARBLEX has over ten game projects – including MMORPGs, casual games and simulation genre titles – in its onboarding blueprint by 2026, further bolstering its presence in the gaming industry.

MARBLEX is a blockchain-specialized subsidiary of the renowned game developer and publisher, Netmarble. The company will progressively integrate its proprietary blockchain ecosystem into upcoming titles through ongoing updates.

More information can be found on the MARBLEX’s official website, Telegram, and X.

About MARBLEX

MARBLEX is a blockchain-powered subsidiary of Netmarble Corp. Netmarble Corp. is a well-established developer and publisher of mobile games comprised of more than 6,000 game industry veterans and blockchain technology experts from across the globe. MARBLEX aims to bring the highest quality blockchain games to market by providing key services such as a cryptocurrency wallet, decentralized exchange, token staking, and an NFT Marketplace. MBX, a proprietary blockchain ecosystem launched by MARBLEX, allows gamers to advance their experiences through organic engagement and rewards for participation. The MBX ecosystem can be enjoyed as part of popular Netmarble titles, such as Meta World: My City, A3: Still Alive, Ni no Kuni: Cross Worlds and Pocket Girls:Idle RPG. 

From ADAS to Autonomy: oToBrite Unveils Cutting-Edge Vision-AI Solutions for Autonomous Vehicles and Robotics at Automotive World 2025

HSINCHU, Jan. 15, 2025 /PRNewswire/ — oToBrite, a leading Vision-AI expert, is expanding its autonomous driving portfolio beyond its successful development of Level 2+ ADAS (Advanced Driver Assistance Systems) solutions for passenger and commercial vehicles. The company is now leveraging its 1-8MP GMSL™ AD (Autonomous Driving) camera modules to target autonomy applications such as self-driving trucks, delivery robots, smart agriculture/mining, autonomous logistics, and unmanned vehicles. Collaborating with various industrial computer partners, oToBrite is making significant strides toward autonomous robots and unmanned vehicle markets.

oToBrite Unveils Cutting-Edge Vision-AI Solutions for Autonomous Vehicles and Robotics at Automotive World 2025

According to oToBrite, the key to its success in developing Level 2+ ADAS and autonomous driving camera modules lies in its mastery of high-speed camera module manufacturing and vision-AI deep learning technologies. By independently developing algorithms, software-hardware integrations, camera modules, etc., the company delivers cutting-edge solutions for various driving scenarios. These capabilities also extend to meeting the requirements of autonomous robots and unmanned vehicle applications.

Since mass-producing the world’s first vision-AI Automatic Parking Assist (APA) system for XPENG Motors in 2018, oToBrite has continued to innovate with its Autonomous Valet Parking (AVP) system. Its advancements in multi-camera VSLAM (Visual Simultaneous Localization and Mapping) technology, combined with AD camera modules, have further enhanced the functionality of unmanned vehicles and autonomous robots. In addition, oToBrite’s Vision-AI capabilities have empowered customers to enable Level 2+ ADAS functions and meet several regulations for heavy commercial vehicles, including ACSF-B1/ESF (UN R79), BSIS (UN R151), MOIS (UN R159), REIS (UN R158), and further e-mirror functions (UN R49).

oToBrite will showcase its Vision-AI-powered products at the 2025 Automotive World exhibition, including its all-in-one system, oToGuard, for heavy commercial vehicles, multi-camera VSLAM technology, and 1-8MP GMSL™ AD camera modules supporting several edge AI/robot platforms. The event will take place from January 22 to 24 at Tokyo Big Sight, Booth No. E46-32. For more information, visit oToBrite’s official website: https://www.otobrite.com.

French Hydrogen New Energy Partners with Dacheng (National) Trustworthy Auto Repair

Reduce Costs, Improve Efficiency

Promote Energy Conservation and Emission Reduction for Trucks

HONG KONG, Jan. 15, 2025 /PRNewswire/ — In late November last year, Hong Kong-listed company China International Development Holdings (00264.HK) announced that it signed the memorandum of understanding for the possible formation of a joint venture with its strategic partner, French-based Flex Fuel Energy Development Ltd (FFED), are going to form the JV Company as soon as practicable. The collaborate on the research and development, production and sales of the hydrogen injection cleaning system for motor vehicle’s engine, with an aim to address air pollution control for motor vehicles and non-road mobile sources in China, achieving energy-saving, emission reduction, cost reduction, efficiency improvement and contributing to the dual carbon goals of China.

Recently, Dacheng (National) Trustworthy Auto Repair Chain Co., Ltd. and Flex Fuel Energy Development (Shenzhen) Co., Ltd. have reached a strategic partnership for deeper integration. Together, they will provide high-tech, high-efficiency hydrogen engine maintenance equipment to truck drivers and transportation companies across the country, achieving cost reduction, efficiency improvement, energy conservation, and emission reduction benefits—a cooperation worth noting.

As a leading player in the truck repair industry, Dacheng Truck Repair (National) Chain adheres to the principles of “maintenance over repair” and “green repair.” It is a pioneer in China’s truck repair chain industry. Its core business includes technical training, talent supply, vehicle coordination, centralized procurement of spare parts, vehicle lifecycle maintenance services for major clients, and financial services. Additionally, Dacheng Truck Repair and Xinzongan Coordinated Insurance leverage nearly 1,500 chain repair shops nationwide and numerous strategic logistics fleet partnerships to provide internal insurance services for logistics fleets. These services reduce costs, improve efficiency, and increase accident repair volumes for repair shops. This dual approach not only lowers insurance participation costs for logistics fleets and truck drivers but also enhances safety assurance, offering nationwide rescue, joint guarantees, and unified services.

Flex Fuel Energy Development focuses on preventing pollution from motor vehicles and non-road mobile sources. By leveraging technological innovation, it plays a key role in supporting and leading efforts to protect blue skies. It contributes to achieving green, low-carbon, high-quality development while synergizing pollution reduction and carbon reduction. As a leader in “green repair” for the automotive industry, Flex Fuel Energy Development is committed to developing hydrogen-based energy-saving and emission-reduction technologies, helping the industry transition toward high-quality, sustainable, and low-carbon development.

The collaborate on the research and development, production and sales of the hydrogen injection cleaning system for motor vehicle’s engine, with an aim to address air pollution control for motor vehicles and non-road mobile sources in China, achieving energy-saving, emission reduction, cost reduction, efficiency improvement and contributing to the dual carbon goals of the China.

Using Flex Fuel’s hydrogen engine maintenance equipment not only effectively improves engine combustion efficiency but also employs advanced hydrogen cleaning technology for engines in a more environmentally friendly and efficient manner.

Dacheng Car Repair (Nationwide) Chain is the pioneer of China Car Repair Chain.

Flex Fuel Energy Development (Shenzhen) Co., Ltd. is the Asia-Pacific subsidiary of Flex Fuel Energy Development Ltd, a French technology company founded in 2008 and listed among the French Tech 120 Index. The company holds exclusive sales and production authorization for the Asia-Pacific region. Its hydrogen engine maintenance equipment has received official safety certifications from entities such as the French National Railway, the Marine Agency, and the Ministry of Environment. Currently, the group engages in hydrogen research and production equipment, offering comprehensive energy solutions tailored to customer needs. These solutions reduce costs, align with global trends, utilize renewable energy, directly reduce emissions, save energy, and meet commercial ESG standards.

Backed by Real-World Test Data

According to real-world test data, using Flex Fuel’s hydrogen engine maintenance equipment not only effectively improves engine combustion efficiency but also employs advanced hydrogen cleaning technology for engines in a more environmentally friendly and efficient manner. This significantly reduces the maintenance time required by technicians and lowers risks during repairs. For truck drivers, the benefits include improved combustion efficiency, enhanced horsepower, reduced fuel consumption, lower engine noise, reduced idling vibration, lighter throttle response, faster acceleration, elimination of exhaust odor, complete combustion in the engine chamber, and restored vehicle performance to near-new conditions—all in one go.

Advantages for Flex Fuel Energy Development (Shenzhen)

Through its strategic partnership with Dacheng (National) Trustworthy Auto Repair Chain, Flex Fuel Energy Development (Shenzhen) can rely on Dacheng’s extensive network of nearly 1,500 repair chain outlets nationwide and the resources of Xinzongan Coordinated Insurance, which covers nearly 200,000 insured vehicle owners. The hydrogen maintenance project will serve a wide range of truck drivers and logistics fleets. By offering regular maintenance services, large fleet maintenance plans, and value-added insurance services, the partnership between Dacheng and Flex Fuel not only helps truck drivers save costs but also empowers the Dacheng system with the principles of “maintenance over repair” and “green repair,” creating a better future together.

About French Hydrogen New Energy (Shenzhen) Co., Ltd

FFED’s engine hydrogen maintenance equipment has been officially certified by the French Railways Agency, the Oceanic Agency, the Ministry of Environmental Protection and other official safety certifications.

French Hydrogen New Energy (Shenzhen) Co., Ltd. is an Asia-Pacific subsidiary of French French Hydrogen New Energy Co., Ltd. (founded in 2008, one of the French technology 120 index companies). It has the exclusive sales and production authorisation in the Asia-Pacific region. The engine hydrogen maintenance equipment has been officially certified by the French Railways Agency, the Oceanic Agency, the Ministry of Environmental Protection and other official safety certifications. At present, the group is engaged in hydrogen research and development and production equipment, providing a full range of energy solutions, applying its equipment and the hydrogen produced according to customer needs, so as to reduce costs, meet the world trend, apply renewable energy, directly reduce emissions and save energy, and meet the requirements of commercial ESG.

About Dacheng Car Repair (Nationwide) Chain

Dacheng Car Repair (Nationwide) Chain is focusses on technical training, talent transfer, vehicle coordination, accessories collection, full life cycle maintenance services for large customer vehicles, and financial business.

Dacheng Car Repair (Nationwide) Chain is the pioneer of China Car Repair Chain. Its business focuses on technical training, talent transfer, vehicle coordination, accessories collection, full life cycle maintenance services for large customer vehicles, and financial business.

Dacheng Car Repair and Xinzhong’an coordinated insurance, owning nearly 1,500 chain repair shops and many strategic cooperation logistics fleets across the country.

Dacheng Car Repair and Xinzhong’an coordinated insurance, taking the opportunity of nearly 1,500 chain repair shops and many strategic cooperation logistics fleets across the country, not only to carry out internal protection for logistics fleets, reduce costs and increase efficiency, but also increase the maintenance volume of accident vehicles for repair shops, that is, reduce the participation fee for large logistics fleets and car friends, and obtain safety and security. . National rescue, joint insurance and continuous service.

Two Agilent Factories Among 13 to Join World Economic Forum Lighthouse Network

Recognition brings the company a total of four Lighthouse designations as global advanced factory for its breakthroughs in scaling Fourth Industrial Revolution

SANTA CLARA, Calif., Jan. 15, 2025 /PRNewswire/ — Agilent Technologies Inc. (NYSE: A) today announced the World Economic Forum has named two of Agilent’s smart factories in Asia as a Global Lighthouse Network, a community of 189 global leaders leading the way in the Fourth Industrial Revolution (4IR) in advanced manufacturing.

Agilent’s new Lighthouse designation as global advanced factory located at Bayan Lepas in Penang, Malaysia

Agilent sites in Shanghai, China, and Penang, Malaysia, are two of 13 factories across the world that have just been added to the latest cohort of Lighthouses.

This recognition marks Agilent’s third and fourth Lighthouses for its breakthroughs in scaling AI, 3D printing, robotics, big-data analytics, and industrial internet of things (IIoT). Since 2022, two of Agilent’s manufacturing sites – Singapore and Waldbronn, Germany – have earned this prestigious distinction. The company remains the sole analytical and clinical laboratory technology company worldwide to be recognized by the Forum.

“This important milestone showcases Agilent’s leadership in building factories of the future by integrating advanced digital technologies across our end-to-end operations,” said Agilent CEO Padraig McDonnell. “Our factories of the future not only elevate our customers’ experiences and exceed their expectations, but they also continuously develop our future workforce.”

Agilent’s Shanghai factory serves as a global strategic manufacturing hub, integrating R&D, quality-assurance, supply-chain and logistics-management capabilities. To enhance the production of highly customized gas chromatography, it deploys smart manufacturing with AI-assisted instrument design, using cutting-edge indexed repository to optimize precision, efficiency, and innovation.

As a result, the site has improved productivity by 56%, lead time by 31%, and customer satisfaction on delivery exceeding 96%. Today, China has become the single largest market for Agilent outside of the U.S. and has been an important part of the company’s growth strategy.

Agilent Penang deploys game-changing AI in 3D-printing to automate material configuration, optimize printing of highly customized components, and minimize waste. By integrating AI, machine learning, and advanced analytics into additive manufacturing, the factory reshaped a capacity-saturated site into a digital operation with real-time monitoring and predictive insights for smarter, more agile production capabilities.

Its integrated digital platform has improved productivity by 40%, manufacturing cost by 32% and delivery lead time by 48%. As one of Agilent’s global strategic facilities, the Penang factory hosts a state-of-the-art Global Instrument Design Center and a Biochemical Safety and Reliability Lab.

“Empowering the frontline and fostering inclusive digital cultures is at the heart of success for Lighthouses,” said Fernando Perez, Senior Partner and Head of Operations Innovations, McKinsey & Company. “These pioneering sites are building resilient, future-ready workforces and demonstrate that investing in people is as crucial as investing in technology. It is the powerful combination of both that drives meaningful change that extends beyond factory walls to make positive impact across production ecosystems.”

Tapping into 4IR technologies, Agilent successfully built resilient value chain ecosystems capable of quick response to evolving market demands. These advancements provide scientists with faster access to the instruments they need, accelerating research discoveries. With its long-standing values of innovation, Agilent continues pushing its smart factories around the world to bring great science to life and serve as a beacon to other manufacturers globally.

About the Global Lighthouse Network

Launched in 2018, the Global Lighthouse Network brings together and celebrates the success of the world’s leading industrial sites which achieved exceptional performance in productivity, supply chain resilience, customer centricity, sustainability and talent. This global community of influential innovators, deploying over 1,000 solutions in multiple industries, includes 189 sites, 25 of which are Sustainability Lighthouses. The network now spans over 30 countries and 35 sectors. The initiative was co-founded by the World Economic Forum and Mckinsey & Company. Learn more at WEForum.org.

About Agilent Technologies

Agilent Technologies Inc. (NYSE: A) is a global leader in analytical and clinical laboratory technologies, delivering insights and innovation that help our customers bring great science to life. Agilent’s full range of solutions includes instruments, software, services, and expertise that provide trusted answers to our customers’ most challenging questions. The company generated revenue of $6.51 billion in fiscal year 2024 and employs approximately 18,000 people worldwide. Information about Agilent is available at www.agilent.com. To receive the latest Agilent news, subscribe to the Agilent Newsroom. Follow Agilent on LinkedIn and Facebook.

For Information

Media Relations, South Asia Pacific & Korea
Grace Thong
Agilent Technologies
+65 9688 2152
grace.thong@agilent.com

Axcynsis Therapeutics Receives FDA Clearance for IND Application of AT03-65, a Differentiated CLDN6-Targeting ADC, Powered by AxcynDOT™ Technology

AT03-65 is the first program utilizing AxcynDOT™, a proprietary payload with a differentiated mechanism of action, to enter clinical development

SINGAPORE, Jan. 15, 2025 /PRNewswire/ — Axcynsis Therapeutics Pte Ltd (“Axcynsis”), a privately held biopharmaceutical company specialized in delivering Antibody Drug Conjugates (ADCs) with breakthrough potential, proudly announces the clearance of its Investigational New Drug application (IND) by the United States Food and Drug Administration (FDA) of AT03-65 for the treatment of patients with CLDN-6 positive solid tumors. Axcynsis is planning to initiate a Phase 1 multicentre clinical trial in the United States in 1Q 2025.

AT03-65 is a differentiated ADC that selectively binds to CLDN6 with strong affinity. It is enabled by AxcynDOT™, a proprietary payload that incorporates a derivative of an approved oncology therapeutics with unique mechanism of action and broad anti-tumor activity, and coupled with a cleavable and hydrophilic proprietary linker. CLDN6 is overexpressed in many cancers including lung, ovarian, endometrial, uterine, testicular, and gastric cancers while exhibiting minimal expression in normal tissues.  AT03-65 is designed to deliver targeted therapy to improve patient outcomes with advanced or metastatic CLDN6-positive cancers.

“This is a transformational event for Axcynsis and a significant milestone for our proprietary ADC platform using AxcynDOT™,” said Dr. Zou Bin, CEO of Axcynsis. “We are pleased that FDA has cleared AT03-65 which leverages our AxcynDOT™ technology for this first-in-human study.  We are very excited with the potential of offering a transformative therapeutic option for patients with CLDN6-positive tumors as well as advancing our pipeline with  differentiated  and effective ADCs using AxcynDOT™ to improve the lives of cancer patients worldwide”.

The upcoming Phase 1 multicentre clinical trial in the United States will evaluate the safety, tolerability, pharmacokinetics, pharmacodynamics and preliminary efficacy of AT03-65 in patients with advanced CLDN6-positive solid tumors.

About AT03-65

AT03-65 is a recombinant anti-CLDN6 monoclonal antibody conjugated to AxcynDOT™, a proprietary payload developed by Axcynsis with a differentiated mechanism of action and broad anti-cancer activities.  AT03-65 is designed to target advanced, recurrent, or metastatic CLDN6+ solid tumors in patients who have progressed on or after standard systemic treatment or for whom no standard therapies are available.

The antibody of AT03-65 is rationally engineered for high affinity and specificity to CLDN6. Upon binding to CLDN6-expressing tumor cells, the ADC is internalized into lysosomes, where it releases its payload to inhibit tumor growth effectively. Preclinical studies demonstrate that AT03-65 not only directly kill CLDN6-positive tumor cells but also exhibits bystander killing effect, targeting neighboring CLDN6-negative tumor cells to enhance its anti-tumor efficacy. AT03-65 has demonstrated promising anti-tumor activities in multiple tumor mouse models and a favorable safety profile in non-human primates.

About AxcynDOT™

This is a proprietary payload developed by Axcynsis. It is a derivative of trabectedin, an approved chemotherapy in the United States, Europe and selected Asian countries, with a unique mechanism of action that is differentiated from other DNA alkylating payloads. AxcynDOT™ is optimized with enhanced potency and improved safety profile compared to trabectedin.

About Axcynsis Therapeutics

Axcynsis Therapeutics is a pioneering biotechnology company headquartered in Singapore with operations in the United States. The company has developed AxcynDOT™ , a proprietary linker payload platform to advance a pipeline of differentiated ADC candidates aimed at addressing key unmet medical needs. The company is committed to advance effective and targeted oncology therapeutics with breakthrough potential to improve the lives of cancer patients worldwide.

For more information, please visit Axcynsis Therapeutics’ official website
https://axcynsis.com/

Contact Information

Axcynsis Therapeutics Pte Ltd
41 Science Park Road
#04-18, The Gemini
Singapore 117610
Email: contactus@axcynsis.com

A Digital Transformation Success Story Powered by M1 with 6D Technologies’ Cloud-Native BSS

BENGALURU, India, Jan. 15, 2025 /PRNewswire/ — 6D Technologies, a global leader in digital transformation solutions, proudly announces the successful migration of M1 Limited’s Prepaid and Maxx services to the 6D Technologies Canvas, a cutting-edge Digital BSS platform. Over 15 months, 6D Technologies migrated all of M1’s Prepaid and Maxx (Postpaid) subscribers from legacy systems to Canvas. This modernization enhanced service delivery, operational efficiency, and customer experience with minimal disruption, marking a significant milestone in M1’s digital evolution.

The migration project leveraged the comprehensive suite of licensed software modules offered by 6D Technologies. These modules form a holistic ecosystem that streamlines operations:

  • Canvas includes advanced Customer Relationship Management, a Unified Product Catalogue, Order and Workflow Management, Billing and Invoicing, Billing Mediation, 6D Technologies Digital API Gateway, 6D Technologies ESB, Notification Engine, Reporting, and Single Sign-On (SSO).
  • Magik, the Campaign Management Solution, offers a Business Rule Engine, Advanced Analytics, Loyalty Management, Data Management Capability, BI and Reporting, and Commissioning for Retailers.
  • Aureus features a Retailer Portal for seamless E-top-up services.
  • Other integral modules include a SIM and Number Management System, Web Self-Care, Gamification with five interactive games, and a robust Voucher Management System.

Marko Cetkovic, Chief Digital Officer at M1, added, “Our partnership with 6D Technologies is key to modernizing Digital BSS and Campaign Management. Migrating our legacy Prepaid and Maxx customer base to the new platform drives operational efficiencies and reduces time to market, aligning with our strategy to future-proof our operations.”

Manish Arora, Co-Founder and CRO of 6D Technologies, stated, “The successful migration of M1’s Prepaid and Maxx services to our Canvas platform underscores the power and scalability of our Digital BSS solutions. This migration not only enhances operational efficiency but also empowers M1 to deliver superior, data-driven customer experiences. We remain committed to helping our clients excel in a competitive telecom landscape.”

About 6D Technologies

6D Technologies provides innovative digital transformation solutions for CSPs. Its scalable platforms empower telecom operators to streamline operations, enhance customer experiences, and drive growth, redefining business management in an ever-evolving digital ecosystem.

SDS Australia Partners with Leading European Sauna Brand Auroom

SYDNEY, Jan. 15, 2025 /PRNewswire/ —
Leading European sauna brand Auroom and SDS Australia have announced an exclusive partnership

Auroom is celebrated for its superior craftsmanship and innovative flat-pack designs, which are perfect for indoor and outdoor use. These features, combined with their affordability and adherence to strict European manufacturing standards, have already earned widespread acclaim among SDS Australia customers.

“Auroom strikes the perfect balance of quality and price,” said Doubinski. “This partnership aligns with our mission to bring high-quality saunas to every household, supported by our robust ecommerce platform, expanding warehousing facilities, and growing reseller network.”

Risto Mätas, Sales Director of Auroom, echoed this enthusiasm:

“We’re thrilled to work with SDS Australia to share our passion for quality and craftsmanship. SDS Australia’s excellent service and commitment to the sauna industry make them the perfect partner for Auroom.”

Through this exclusive agreement, SDS Australia will make Auroom’s innovative saunas accessible nationwide, supporting the brand’s mission to bring the scientifically backed wellness benefits of saunas to Australians .

“At SDS Australia, we believe a sauna is an essential health device – a necessity in every home, like a fridge or a washing machine,” Doubinski concluded.

About SDS Australia
Founded in 2003, SDS Australia has cemented its position as the nation’s top provider of high-quality European saunas and wellness products, in addition to being the leading builder of custom saunas in Australia. Web: https://sdsaustralia.com 

Contact SDS Australia

About Auroom
Part of the Thermory group, Auroom is Europe’s leading sauna manufacturer, celebrated for its craftsmanship and innovative designs. Web: https://auroomwellness.com

Contact:
benpollett@sdsaustralia.com 

Countdown to FITUR 2025: The Key Global Event for the Tourism Industry

Brazil Takes Center Stage as Partner Country in a Growing Edition with 9,500 Companies from 156 Countries and 884 Main Exhibitors

MADRID, Jan. 15, 2025 /PRNewswire/ — Organized by IFEMA MADRID, the International Tourism Trade Fair (FITUR) will bring together the global tourism market for its 45th edition, running from January 22 to 26. The event will highlight the exceptional performance of the tourism industry in 2024 and its promising outlook for 2025. A context of strength in which the industry, united under FITUR, seeks to highlight its pride in belonging to the sector, its transformative role, and its commitment to sustainability and innovation.

From left to right: María Valcarce, Director of FITUR; Almudena Maíllo del Valle, Head of the Madrid City Council’s Tourism Delegation; Daniel Martínez, Executive Vice President of IFEMA MADRID; Marco Sansavini, President of Iberia and Chairman of the FITUR Organizing Committee; José Vicente de los Mozos, Chairman of the Executive Committee of IFEMA MADRID; Rosario Sánchez, Secretary of State for Tourism; Orlando Leite Ribeiro, Ambassador of Brazil; Mariano de Paco, Deputy Minister of Culture, Tourism, and Sports of the Community of Madrid; and Arancha Priede, General Director of Trade Fairs and Congresses at IFEMA MADRID.

FITUR once again opens the international calendar of tourism fairs, reaffirming its leadership as the top event by volume of participants and attendees, with the backing of all public and private stakeholders in the value chain. This is supported by the figures presented during the press conference: 9,500 participating companies, 156 countries, and 884 main exhibitors showcasing their offerings across nine halls, including 101 countries with official representation.

Additionally, the excellent industry response to FITUR 2025 is expected to be reflected in attendance numbers, with projections exceeding 150,000 professionals from Wednesday to Friday and around 100,000 general public visitors over the weekend. This influx is estimated to generate an economic impact of €445 million for Madrid, positively affecting sectors such as transportation, hotels, gastronomy, culture, and entertainment.

FITUR: A Key Global Gathering for the Tourism Industry

After a year of post-pandemic recovery in 2024, FITUR is once again defined by growth. The direct participation of main exhibitors has reached 884, marking a 10% overall increase and a 19% rise in international representation.

This international focus, central to FITUR’s objectives, is reflected in the 101 official country representations—five more than in the previous edition—and the addition of eleven new countries joining FITUR 2025, primarily from Africa and Asia.

Highlighting the role of innovation, the Travel Technology area has grown by 6%, showcasing global trends in tourism booking technologies and featuring over 100 companies worldwide.

Among the highlights for 2025 is Brazil’s participation as Partner Country, with a significant presence to showcase its diverse tourism offerings and strengthen its global positioning. According to data from Brazil’s Ministry of Tourism and Embratur, 2024 was a record year for international tourism, with 6,657,377 foreign visitors, a 12.6% increase from the previous year.

The Future of Tourism: Business, Knowledge, and Sustainability

FITUR has renewed its ten thematic sections, emphasizing sustainability and business by connecting the tourism industry with other sectors to generate new traveler niches.

FITUR Cruises, developed with CRUCEROADICTO, will highlight the cruise industry’s commitment to sustainability. FITUR LGTB+ will promote diversity and inclusion, while FITUR Lingua will explore language tourism opportunities in partnership with FEDELE. FITUR Screen, in collaboration with the SPAIN FILM COMMISSION, will connect the film and tourism industries. Meanwhile, FITUR Sports, in partnership with AFYDAD, will demonstrate how sports tourism fosters responsible tourism.

FITUR Techy, created with ITH, will explore how AI is revolutionizing travel management. FITUR Talent will focus on challenges in talent and training. FITUR Woman, in collaboration with WOMEN LEADING TOURISM, will promote female leadership. FITUR Know How & Export, developed with SEGITTUR in partnership with ICEX, will showcase the potential of Spanish tourism companies. Lastly, FITUR 4all, in collaboration with IMPULSA IGUALDAD, will advance accessible tourism through initiatives such as the second FITUR 4all Awards and the first Best Practices Guide.

The Sustainability Observatory, FITURNEXT will address how tourism can contribute to sustainable food management.

More information on https://www.ifema.es/en/fitur.