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HexClad’s “Unidentified Frying Object” Ad Lands At Super Bowl LIX

Rosewood Creative Spot Features Gordon Ramsay, Pete Davidson Cameo

First Cookware Brand To Advertise In Big Game History

LOS ANGELES, Feb. 1, 2025 /PRNewswire/ — HexClad, the most innovative kitchenware brand in the world, today unveiled “Unidentified Frying Object”, its first-ever Super Bowl commercial that will air during the big game on February 9. The historic :30 second spot stars culinary icon and HexClad partner Gordon Ramsay, who showcases the brand’s “out-of-this-world” technology alongside a surprise cameo appearance by actor and comedian Pete Davidson in an intergalactic kitchen escapade.

The “Unidentified Frying Object” ad marks another milestone in HexClad’s meteoric rise as a category disruptor and direct-to-consumer maverick. Set in Area 51’s high-tech test kitchen, this groundbreaking campaign blends culinary mastery with sci-fi intrigue, following a classified mission that reveals HexClad’s hybrid technology as an otherworldly discovery. Through surprise and delight, the ad takes viewers on an adventure that suggests the company’s revolutionary cookware might just be too advanced to have originated on Earth.

“Breaking barriers and pushing innovation is what HexClad does best,” said Daniel Winer, HexClad Co-Founder and CEO. “Being the first cookware brand in the Super Bowl is a watershed moment for us and I’m thrilled to share it with Gordon, Pete, Rosewood Creative and our talented global team as we continue reaching for the stars.”

Breaking new ground as the first cookware brand, and one of the few ever DTC brands, to advertise in the Super Bowl, HexClad launched its most ambitious campaign to date.  “Unidentified Frying Object” kicked off weeks before the game with a viral social media strategy, featuring Gordon Ramsay’s mysterious Area 51 visit and corroborating “evidence” from various sources, building intrigue around the unprecedented Super Bowl debut.  It will be further supported with congruent creative across their e-commerce site, an Area 51 Test Kitchen landing page, special sales promotions, and an integrated social media campaign.

“Unidentified Frying Object” was brought to life by Rosewood Creative, a dynamic full-service creative agency known for seamlessly bridging social and traditional advertising to drive lasting cultural impact. From the outset, their creative philosophy has been anchored in the belief that stories gain more traction and drive deeper engagement when they transcend traditional channels and conventional 30-second spots. With deep expertise in culture-first narratives and social behavior, Rosewood Creative was uniquely equipped to craft a compelling and cohesive thread for the entire HexClad campaign—one that not only showcases the brand’s innovative edge and drives product sales but also provides genuine value and entertainment to audiences across multiple touchpoints.

Renowned for its signature stainless steel hexagon pattern, hybrid technology and proprietary TerraBond™ ceramic surface, HexClad has been disrupting the traditional cookware business since their invasion in 2016. Responsible for spawning an entirely new “hybrid” category, HexClad continues to elevate the industry with award-winning innovation across cookware, kitchen tools, cutlery, accessories and more. 

About HexClad
HexClad is a global premium kitchenware brand renowned for its innovation. Headquartered in Los Angeles, HexClad designs and sells branded kitchenware products including cookware, cutlery, cutting boards, aprons and pioneering kitchen tools through direct-to-consumer channels and strategic retail relationships. Founded in 2016, HexClad disrupted the industry with its patented hybrid technology, combining stainless steel with non-stick, delivering exceptional performance, durability and ease of use. The company’s mission is to empower cooks of all levels with revolutionary products that break rules and challenge convention. This ethos has built a following of engaged brand loyalists worldwide. In 2023 and 2024, HexClad was recognized on the Inc. 5000 as one of the fastest growing brands in America. To learn more, visit www.hexclad.com.

Video – https://www.youtube.com/watch?v=2cK-v7sSiUI 

Logo – https://laotiantimes.com/wp-content/uploads/2025/01/hexclad_logo.jpg 

NYSE CONTENT ADVISORY: PRE-MARKET UPDATE FOR JANUARY 31st

NEW YORK, Jan. 31, 2025 /PRNewswire/ — The New York Stock Exchange (NYSE) is proud to offer a daily pre-market update directly from the NYSE Trading Floor. Access today’s NYSE Pre-market update for market insights before trading begins. 

 

NYSE CONTENT ADVISORY: PRE-MARKET UPDATE FOR JANUARY 31st

Kristen Scholer delivers the pre-market update on January 31st

  • January trading ends with stocks set to finish higher
  • DJIA is up 5.5% and the S&P 500 is up 3.2% in January
  • Apple shares rise after better than expected results

Watch NYSE TV Live every weekday 9:00-10:00am ET 

 

ICR Receives Unconditional ICROA Endorsement, Solidifying Commitment to High Integrity Carbon Credits

REYKJAVIK, Iceland, Jan. 31, 2025 /PRNewswire/ — The International Carbon Registry (ICR) has received unconditional endorsement of its carbon crediting program by the International Carbon Reduction and Offset Alliance (ICROA).This achievement solidifies ICR’s position among the foremost carbon standards in the voluntary carbon market (VCM).

ICROA is a globally recognized code of best practice committed to enhancing integrity in the carbon markets, ensuring that endorsed GHG programs comply with high standards across governance, registration, validation, and verification. The endorsement process involves stringent third-party assessments of a program’s ability to meet ICROA’s comprehensive criteria, which include environmental and social impact, independence, and stakeholder considerations. ICROA represents a benchmark for high-quality and integrity carbon crediting programs.

ICR’s achievement of this full endorsement is a testament to its robust processes and commitment to high-integrity carbon credit issuance. Furthermore, ICR is the second organization to receive full endorsement against the latest version of ICROA’s guidelines, which were updated last year with more stringent requirements, including conflict-of-interest management and transparency. Notably, ICR successfully completed the endorsement process in less than 12 months, demonstrating its commitment to efficiency, transparency, and best practices.

ICROA Approval and VCM Policy Director at IETA, Antoine Diemert, commented on the endorsement: “ICROA is pleased to add ICR to its list of endorsed crediting programs. ICR’s work incentivizes and accelerates the transition to a circular and sustainable industry, and their standard has successfully met all of ICROA’s criteria.”

The International Carbon Registry (ICR) currently has 121 projects listed on its platform, covering different sectors, both nature and technology based climate solutions on all continents. The program is supported by 20 Validation and Verification Bodies (VVBs), ensuring that all projects meet the requirements for registration and issuance of carbon credits. The ICR relies on ISO standards as its core, for projects, validation, verification and accreditation. In addition ICR compliments ISO standards with comprehensive and robust requirements, focusing on innovation, efficiency and standardization while safeguarding environmental and socio-economic integrity.

“Receiving ICROA’s endorsement is a significant milestone for the International Carbon Registry (ICR). This recognition validates the integrity of the ICR program. We firmly believe that innovation and integrity can coexist within the carbon markets, and we are dedicated to embracing both values as we continue to advance. Most importantly the endorsement enhances the credibility of the climate projects registered with the ICR, globally, reinforcing the trust in the quality ICR’s credits brings,” said Gudmundur Sigbergsson, International Carbon Registry’s Founder and CEO.

With this endorsement, awarded only 10 months after submission, ICR joins an exclusive group of carbon crediting programs endorsed for their high standards, providing confidence to companies and stakeholders relying on and trusting carbon credits and VCM in general, that ICR credits are additional, measurable, permanent, real, certified and aligned with sustainable development goals.

CONTACT:

Media Inquiries:
Alondra Silva Muñoz
Chief Marketing Officer
International Carbon Registry
alondra@carbonregistry.com

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Closing of the Second Edition of the Global Labor Market Conference: Milestone Achievements and International Agreements to Shape the Future of Work

RIYADH, Saudi Arabia, Jan. 31, 2025 /PRNewswire/ — The Global Labor Market Conference (GLMC) 2025 successfully concluded its Second Edition at the King Abdulaziz International Conference Center in Riyadh, following two days of insightful discussions and agreements to develop the future of work. The event brought together a distinguished international audience, with over 10,000 participants, 40 labor ministers, and more than 200 global experts and speakers representing over 100 countries, reinforcing GLMC’s role as a dynamic global platform shaping the future of work.

 

Closing of the Second Edition of the Global Labor Market Conference: Milestone Achievements and International Agreements to Shape the Future of Work
Closing of the Second Edition of the Global Labor Market Conference: Milestone Achievements and International Agreements to Shape the Future of Work

 

After the opening ceremony, H.E. Eng. Ahmed bin Sulaiman Al-Rajhi, Minister of Human Resources and Social Development, delivered the keynote speech, where he unveiled the Global Labor Charter. This groundbreaking initiative was announced following a high-level Ministerial Roundtable, involving 40 labor ministers from around the world, and introduces eight key pillars, including youth workforce integration, readiness for digital transformation, investment in human capital, and enhanced collaboration between governments and industries to foster innovative, and employment-driven solutions.

Further solidifying the conference’s impact, H.E. Al-Rajhi announced the launch of the Labor Market Academy, a GLMC collaborative initiative with the World Bank and Takamol Holding, aimed at equipping future labor market leaders with advanced policymaking expertise. The academy’s inaugural cohort will include 30 participants, with plans to scale up to 600 participants within three years, fostering global knowledge exchange and policy innovation for adaptive labor markets.

Additionally, the conference introduced two GLMC Policy Labs, developed in partnership with the World Bank which served as dedicated platforms for critical discussions on labor market transformation. The Active Labor Market Programs (ALMPs) Lab focused on integrating youth into the workforce through tailored employment initiatives, while the Sectoral Skills Councils (SSCs) Lab is designed to enhance private sector involvement in skills development and workforce planning.

As a key driver of global labor market transformation, GLMC facilitated the signing of 70 memorandums of understanding (MOUs) and strategic agreements between government entities and private sector leaders, directly impacting over 300,000 individuals. These agreements focus on enhancing workforce skills, expanding employment opportunities, fostering innovation in labor policies, and strengthening global partnerships—all in alignment with Saudi Vision 2030 and GLMC’s mission to create resilient and adaptive labor markets.

In this context, several significant MOUs were signed between the public and private sectors, marking strategic partnerships aimed at strengthening the labor market, improving training and employment opportunities, developing skills, and empowering national talent across key sectors. Notable collaborations included the Ministry of Tourism, Takamol Holding, INSEAD, UiPath, Proven Arabia, BVIS, and the Saudi Digital Academy—each contributing to the advancement of education, workforce efficiency, and skill development.

In line with its commitment to research and analysis, GLMC unveiled an international report titled “Making Labor Markets Work for the Youth”, developed in collaboration with the World Bank. The report offers a comprehensive examination of economically inactive youth aged 15-24, exploring the economic and social implications of their disengagement from the labor market, and presents a strategic framework to tackle this issue, highlighting successful case studies and actionable solutions.

Over two days, 40-panel discussions were held, featuring 200 global speakers who explored key topics such as the impact of artificial intelligence and emerging technologies on employment, demographic shifts in labor markets, bridging the skills gap, and strategies to empower youth and promote green jobs. Sessions brought together distinguished figures from the public and private sectors, international organizations, and leading academics, fostering innovative solutions to enhance labor market sustainability.

Recognized as one of the most influential global platforms in global labor development, GLMC continues to cement its position as a premier international hub, bringing together governments, private sector leaders, global institutions, and thought leaders to facilitate knowledge exchange, analyze labor market trends, and design forward-thinking policies to keep pace with the rapid transformations in the world of work.

The success of the Global Labor Market Conference 2025 underscores Saudi Arabia’s dedication to shaping the future of work, driving innovation, and fostering global labor market progress. By strengthening partnerships and focusing on policy advancement, the conference sets the stage for a resilient, inclusive global workforce. GLMC’s transition into a year-round knowledge hub ensures ongoing collaboration and impactful action, reinforcing the Kingdom’s commitment to sustainable labor markets and advancing Saudi Vision 2030 through human capital development.

 

 

 

Options Market Recovers From Monday’s Sell-Off: Bybit and Block Scholes Analysis

DUBAI, UAE, Jan. 31, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has released the latest crypto derivatives report, published weekly with Blocks Scholes.

This week’s report highlights a significant risk-off event early in the week, as DeepSeek’s LLM announcement coincided with sharp declines across major indices and crypto markets. Despite this volatility, open interest in perpetual swaps remained stable, with funding rates momentarily turning negative before recovering. The options market also saw increased trading activity during the sell-off, even as forward-looking volatility expectations declined.

Key Insights:

  • BTC Open Interest Shows Minimal Movement – Despite the highest single-day trading volumes in BTC call options this month – reaching nearly $250 million during the spot price decline – volatility has continued to decline in both realized and implied terms. Short-tenor options are exhibiting lower volatility with a neutral skew, while longer-dated volatility smiles maintain a bullish bias towards out-of-the-money (OTM) calls, continuing a trend seen since the election.
  • ETH Options Maintain Bullish Momentum – Trading volume for ETH options has surged to its highest levels in a month, with open interest remaining heavily weighted toward calls. While the global market sell-off briefly impacted short-tenor ETH volatility smiles, ETH options have continued to trade at higher volatility levels relative to BTC. Despite ETH’s spot recovery lagging behind BTC’s, its options market remains strong.

Sources: Bybit, Block Scholes
Sources: Bybit, Block Scholes

  • Solana Options See Solid Open Interest – Following a price rally spurred by the launch of two presidential meme coins, Solana (SOL) has retraced alongside the broader crypto market. However, open interest in puts and calls remains elevated, with trading activity surpassing pre-rally levels. Stable levels of newly opened put options suggest strategic protective buying to hedge profitable long positions in other instruments.

The Bybit x Block Scholes Crypto Derivatives Analytics Report continues to provide actionable insights for traders and investors, offering a detailed breakdown of market trends and trading dynamics.

Access the Full Report here.

#Bybit / #TheCryptoArk /#BybitResearch

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit’s Communities and Social Media

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Announcement of change in the total number of votes in AB SKF

GOTHENBURG, Sweden, Jan. 31, 2025 /PRNewswire/ — Due to a conversion of shares from Series A to Series B in accordance with AB SKF’s Articles of Association, the Company confirms the following.

As per 31 January 2025 there are a total of 455,351,068 shares in AB SKF, out of which 28,938,999 shares are of Series A and 426,412,069 shares are of Series B. The number of votes in the Company amounts to 71,580,205.9.

AB SKF does not hold any own shares.

Aktiebolaget SKF
(publ)

Information in this press release contains information that AB SKF is obliged to make public pursuant to the Financial Instruments Trading Act. The information was submitted for publication on 31 January 2025 at 12:00 CET.

For further information, please contact:
PRESS: Carl Bjernstam, Head of Media Relations
tel: 46 31-337 2517; mobile: 46 722-201 893; e-mail: carl.bjernstam@skf.com

INVESTOR RELATIONS: Sophie Arnius, Head of Investor Relations
tel: 46 31-337 8072; mobile: 46 705-908 072; e-mail: sophie.arnius@skf.com

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20250131 Announcement of change in the total number of votes in AB SKF

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Entre Götaholm SKF-P0004439

DRG Is Launching Innovative Traumatic Brain Injury (TBI) Test Panel at MEDLAB in Dubai

MARBURG, Germany, Jan. 31, 2025 /PRNewswire/ — DRG Instruments GmbH (“DRG”) has been a top developer and manufacturer of immunoassays for over 50 years. The company is creating a new division, DRG Neuroscience, and the new division is presenting on the market its fully automated CLIA tests for evaluating suspected Traumatic Brain Injury (TBI) – the GFAP and UCH-L1 combo Tests. These tests are designed for use on DRG’s automated CLIA platform, DxDATA™, enabling the measurement of GFAP and UCH-L1 blood levels within 30 minutes when patients’ serum samples are collected within 12 hours of suspected traumatic brain injury. By providing fast and accurate TBI assessments, these tests increase the likelihood of immediate and effective treatment while reducing the need for radiation-based diagnostic imaging for suspected TBI.

“We are excited to bring these innovative TBI solutions to the global market,” said Joerg Schloesser, Managing Director and VP of Commercial. “By leveraging automated testing and rapid turnaround times, we can help healthcare professionals make quicker, more informed decisions. Our mission is to advance patient care for those affected by traumatic brain injuries worldwide.”

DRG’s TBI Tests are CE-marked and have been verified to meet CLSI (Clinical and Laboratory Standards Institute) requirements. They are intended for use in a clinical laboratory setting and are indicated for patients aged 18 years or older.

To learn more about the test availability in your region or for more information about DRG’s TBI Tests, please contact our Sales Representative or email drg@drg-diagnostics.de.

DRG will also showcase the TBI tests at the upcoming MEDLAB Middle East, which will take place at the Dubai World Trade Centre from February 3 – 6 (Hall 1, Booth G50). The Product Development Team will be on hand to answer any questions about the TBI tests.

About DRG Instruments GmbH 

DRG Instruments GmbH, was established in 1973 and is based in Marburg. Since 1990, DRG Instruments has developed and manufactured innovative immunoassays, both for routine and research applications, with distribution partners in over 120 countries. DRG is also the manufacturer of the DRG:HYBRiD-XL®, a fully automated analyzer for immunoassays and clinical chemistry. DRG is an ISO 13485-certified company and operates in accordance with the FDA 21 CFR 820 Quality System Regulation. To learn more, visit https://www.drg-diagnostics.de/,  or follow us on LinkedIn,

Unilumin Elevates 2025 CCTV Spring Festival Gala with Cutting-Edge LED Solutions

SHENZHEN, China, Jan. 31, 2025 /PRNewswire/ — On January 28, the 2025 CCTV Spring Festival Gala dazzled audiences worldwide, blending tradition with cutting-edge technology. As a long-term technical partner of CCTV, Unilumin once again played a crucial role in crafting breathtaking stage visuals with state-of-the-art LED display solutions and innovative digital content.

Pushing Boundaries with AR, XR, and 3D Visuals

Unilumin’s technology seamlessly integrated AI, XR, digital twin, and virtual production (VP) techniques, expanding the stage beyond physical limits. The opening act, Ruyi Dance, featured a golden serpent brought to life with AR, creating a dynamic visual spectacle. In Yi Ren, Unilumin’s UE-powered special effects transformed dancers’ movements into poetic ripples, fusing dance and technology.

In the modern ballet Yi Ren, Unilumin used UE special effects to fully capture its romantic and poetic essence.
In the modern ballet Yi Ren, Unilumin used UE special effects to fully capture its romantic and poetic essence.

Unilumin’s 3D glasses-free displays enhanced brand storytelling. For Alibaba Cloud’s segment, a deep-space-themed visual experience showcased its global infrastructure, demonstrating how immersive LED displays are reshaping event advertising.

AI-Driven Visual Innovation

A key highlight was the AI Spatial Rendering System, developed with CCTV’s technical team. Built around Unilumin’s LED cube, it combined camera tracking, motion capture, nDisplay rendering, and light-field reconstruction for unparalleled depth and realism.

For singer performances, Unilumin’s spatial computing technology transformed the stage into an immersive, evolving environment that synchronized with the music’s rhythm and emotion. Precise 3D visual effects further transported viewers into the song’s narrative, amplifying emotional impact.

Pioneering Virtual Human and AI Interaction

Unilumin advanced digital human technology by crafting a virtual stage companion that interacted with the singer in real-time. In Ascending Heights, an AI-rendered lion, inspired by traditional Chinese culture, took center stage, showcasing AI’s potential in performance art.

In Ascending Heights, Unilumin used AI to bring the traditional lion dance to life.
In Ascending Heights, Unilumin used AI to bring the traditional lion dance to life.

Industry-Leading Display Technology

Beyond digital content, Unilumin’s hardware ensured flawless execution. The UGNⅡ1.9 LED display delivered exceptional contrast and clarity, enabling precise AI-powered visual rendering. The UMini W series, featuring Uni-BLC AI enhancement and EBL+ technology, provided a 10,000:1 contrast ratio and HDR-quality visuals, supporting the Gala’s first-ever accessible broadcast for visually and hearing-impaired audiences.

Committed to pushing LED display technology boundaries, Unilumin continues to redefine stage design and live event experiences, delivering unforgettable moments through the fusion of art and innovation.

For more information, please visit https://www.unilumin.com/