HONG KONG SAR – Media OutReach – 9 December 2022 – Tia Lee (Lee Yu Fen), a global C-pop singer, film and television actress, and fashion icon, today released the highly-anticipated music video (MV) for her new song “Goodbye Princess” exclusively on YouTube and Weibo. The song marks another high-water mark in Tia’s global rise.

Tia Lee said, “I am very excited for this new chapter of my life and career. This song and music video was based on my personal journey. I believe it is a story that everyone can relate to – especially women, who so often bear the brunt of society’s judgment. We all have power inside us, though the world sometimes makes it challenging for us to speak up. I hope that “Goodbye Princess” can be a rallying call for women to embrace their inner strength and support each other in realising their own truth.”

The Concept and Talent Behind the Creation of “Goodbye Princess“

“Goodbye Princess” is an official farewell note written by Tia Lee to her old self, as she says goodbye to the past and reinvents herself to explore a new world. Themed around female empowerment, the song aims to encourage all women to build a more promising future for themselves.

Notably, it is the first Chinese song produced by Grammy Award winning producer, Swizz Beatz, who has created hits for a long list of music legends including Madonna, Britney Spears, Beyonce, Justin Bieber, Jay-Z and many others.

The MV for the song was produced by Actual Objects, an experimental multi-disciplinary studio based in Los Angeles that has designed unique aesthetics for international brands and artists such as Nike and Travis Scott. Set in a hyper pop fantasy world, the MV, with Cyberpunk style, depicts Tia’s metamorphosis from a sheltered highly scrutinized icon into a darker yet braver persona, ready to take on the world.

Tia thanks to the production teams who have presented her in the beautiful creative animations, stills and fashion videography, “This time, I’m back in a hyper-reality form. If the animations were a figment of the past, and the motion images telling of the present, combining the two creates the future. Now, I am excited to take everyone into this futuristic fantasy world, which holds my last farewell to the past as we welcome the future together.”

The Ingenious “Goodbye Princess” Pre-Release Campaign Sets a New C-pop Record – Accumulated over 100 Million Views Globally within a Month.

Last month, the pre-release campaign for “Goodbye Princess” featured a 6-part animation series that told the story of Tia’s journey in the music and entertainment industries, as well as her subsequent reinvention. The ingenious pre-release campaign combining animation, music and fashion videography set an unprecedented C-pop pre-release record of more than 100 million views within a month. The pre-release campaign is on track to become the most successful engagement campaign of all time by a C-pop artiste.

The full series and complementing fashion videography can be watched on Tia’s social media channels.

Official press materials:

“GOODBYE PRINCESS” MV:	https://youtu.be/VwxtUuZYsuY https://weibo.com/1396928042/MiMX0oPdI
“GOODBYE PRINCESS” Single Cover:	https://www.instagram.com/p/Clxu8nWNdOE/ https://www.facebook.com/photo?fbid=696972191796005&set=a.231904644969431(for downloading)
ROLLACOASTER UK Cover:	https://www.instagram.com/p/ClUA1Swtnyk/ https://www.facebook.com/photo/?fbid=688854202607804&set=a.231904644969431(for downloading)
Vogue Hong Kong「The Voice」Cover:	https://www.instagram.com/p/Ck7_neKsh_w/ https://www.facebook.com/photo/?fbid=681908259969065&set=pcb.681909583302266 (for downloading)

Tia Lee Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https://weibo.com/u/1396928042/

Hashtag: #TiaLee

The issuer is solely responsible for the content of this announcement.

About Tia Lee | Lee Yu Fen:

Tia Lee (李毓芬), born in Taipei, is a global C-pop singer, film and television actress, and fashion icon. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.

10th edition of the British Council’s flagship language testing and assessment conference provides a dynamic space for testing practitioners, policymakers and implementers in East Asia and the UK

INDONESIA – Media OutReach – 9 December 2022 – The British Council today announced the 10^th edition of its New Directions East Asia Conference being held in Indonesia from 9-10 December 2022. The conference brings together the professional language testing and learning community to collectively engage with the challenges and trends affecting education and assessment systems in the East Asia region and beyond.

The conference will explore the theme of Bridging Divides: Towards a comprehensive approach to language teaching, learning and assessment – which considers the crucial role of standards and frameworks in breaking down barriers between teaching, learning and assessment in the comprehensive learning system, and how education systems can leverage test standards to achieve a holistic approach to language proficiency goals. This has been the British Council’s flagship conference for language testing and assessment since 2013.

This year’s New Directions East Asia conference will deliver a two-day concentrated agenda of high-profile, high-impact presentations and discussions in a face-to-face format, preceded and followed by the online dissemination of quality content and curated presentations on key conference topics.

The conference is officiated by I Kadek Agus Arya Wibawa, S.E., M.M., Deputy Mayor of Denpasar; Sara Pierson, Director Exams, British Council; Summer Xia, Country Director, British Council Indonesia; and Prof. Utami Widiati, President of TEFLIN. Key speakers at the conference include policymakers, influencers and practitioners in teaching, testing and the wider educational context, such as Anindito Aditomo, Ph.D, Head of Agency for Standardization, Curriculum, and Assessment in Education, Ministry of Education, Culture, Research and Technology; Professor Barry O’Sullivan OBE, Head of Assessment Research & Development, British Council; Dr. Neus Figueras Casanovas, Ministry of Education Catalonia – Spain/ University of Barcelona; Dr. Willy Renandya, Principal Lecturer, National Institute of Education, Singapore; and Dr. Guoxing Yu, Professor of Language Assessment University of Bristol, among others.

Sara Pierson, Director Exams, British Council, said: “Language testing opens doors to educational, workplace and international mobility opportunities for people all over the world and is a key driver of educational reform. Since 2013, the New Directions conference series has brought together a range of stakeholders to engage in discussions around this important topic, creating a valuable forum for the exchange of ideas and sharing of knowledge in the language assessment field.”

Summer Xia, Country Director, British Council Indonesia, added: “Teaching of English as a Foreign Language (TEFL) in Indonesia has run for more than 75 years. Increasingly, English language qualifications have continued to show its prominence in responding to the increasing demands from the higher education sector and the labour market. We are delighted to host our regional flagship New Directions conference in Indonesia so that we can facilitate conversations about the development of English language teaching, learning, and assessment across East Asia. This year’s New Directions conference will address the needs of testing practitioners, policymakers and implementers, and other stakeholders with an interest in the role of language assessment in strengthening education systems. Through this unique platform and opportunity, we will bring the UK expertise and enable participants to compare notes, share best practice, and explore cutting-edge solutions that will benefit local communities and achieve global standards.”

The last two New Directions conferences were held online due to the Covid 19 pandemic, and prior to that the conference has been held in Yokohama, Kuala Lumpur, Shanghai, Hanoi, Seoul, Tokyo, and Beijing.

For more information on New Directions East Asia Conference please visit: https://www.britishcouncilfoundation.id/en/new-directions-2022

Hashtag: #BritishCouncil

The issuer is solely responsible for the content of this announcement.

About the British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. We do this through our work in arts and culture, education and the English language. We work with people in over 200 countries and territories and are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.
www.britishcouncil.org

Trend Micro recognized as the Global AWS Marketplace Partner of the Year winner, one of many AWS Partners around the globe that help customers drive innovation

HONG KONG SAR – Media OutReach – 9 December 2022 – Trend Micro is excited to announce it is a recipient of a 2022 Regional and Global AWS Partner Award, recognizing leaders around the globe playing a key role helping customers drive innovation and build solutions on Amazon Web Services (AWS).

Announced during a Partner Awards Gala at AWS re:Invent 2022, the Regional and Global AWS Partner Awards recognize a wide range of AWS Partners, whose business models have embraced specialization, innovation, and cooperation over the past year. Regional and Global AWS Partner Awards recognize partners whose business models continue to evolve and thrive on AWS as they work with customers.

To read more about Trend Micro’s support of AWS, please visit: www.trendmicro.com/aws.

Trend Micro was an early AWS Partner and AWS Marketplace seller, and worked with AWS for the launch of AWS Marketplace Vendor Insights. Trend Micro continues to deepen its relationship with AWS, adding the updated AWS Security Competency and the AWS Healthcare Competency to its list of AWS validated qualifications in Q3 2022. These latest innovation milestones have helped to expand Trend Micro’s vision for end-to-end cloud security, built around its unified cloud security platform, which delivers visibility and added control across the enterprise.

“Trend Micro has been a huge advocate of AWS Marketplace from the very beginning, so we’re delighted to receive this award in recognition of our long-time relationship with AWS,” said Kevin Simzer, COO, Trend Micro. “Q3 was our biggest quarter ever for AWS Marketplace sales, which soared 150% year-on-year while recording 80% ARR growth. It’s become an indispensable channel for us.”

“It’s about time-to-market, ease-of-use, and that Trend Micro offers a full, ready-to-go SaaS solution—those are all huge value-adds for us. And the pricing in AWS Marketplace is always right. I haven’t seen another security vendor that can provide the same level of service at anywhere near the cost,” said MJ DiBerardino, CEO, Cloudnexa.

For the first time, Regional and Global AWS Partner Awards included a self-nomination process across a number of award categories and specialization areas awarded at both the regional and global level where all AWS Partners were invited to participate and submit a nomination.

The AWS Partner Network (APN), is a global program, focused on helping companies build successful AWS-based businesses or solutions by providing business, technical, marketing, and go-to-market support. The APN includes independent software vendors (ISVs) and systems integrators (SIs) around the world, with AWS Partner participation growing significantly during the past 12 months.

“AWS Partners are at the center of unlocking value for global customers, across a wide range of industries,” said Ruba Borno, vice president, Worldwide Channels and Alliances at AWS. “We are honored to launch the inaugural Regional and Global AWS Partner Awards, and thank all the nominees and winners for accelerating our customers’ cloud transformation journey.”

A panel of AWS experts selected the winners based on strict criteria. Trend Micro is excited to announce it has received Global AWS Marketplace Partner of the Year, recognizing top AWS Marketplace Partners with significant AWS Marketplace transactions.

Hashtag: #TrendMicro

The issuer is solely responsible for the content of this announcement.

About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.trendmicro.com.hk