Launching volunteer projects to promote youth’s mental health awareness, STEM education and food waste management

KUALA LUMPUR, MALAYSIA – Media OutReach – 8 August 2022 – AIESEC in Universiti Malaya returns with its semiannual Malaysian Youth Volunteer projects focusing on SDGs 4 and 12, in the field of mental health awareness, STEM education and food waste management respectively. The projects run throughout a span of four weeks and are scheduled to take place from the 25th of July 2022 to the 20th of August 2022. With targeted beneficiaries coming from students in the B40 groups, AIESEC in Universiti Malaya strives to amplify its impact by having students drive the projects for students – for youths, by youths.

Media OutReach Newswire, the first global newswire and press release distribution service provider founded in Asia, is pleased to support the projects as a Newswire Partner by providing pro bono press release distribution service to raise public awareness of their projects that aim to enrich youth contribution to the community.

“At Media OutReach, social responsibility has always been an integral part of our business – we believe in investing to improve lives in our community. The partnership with AIESEC demonstrates our vision to nurture our next generation with an aim to unleash their potential. The projects aim to reduce the gap of the inequality of education among students from less privileged communities. We believe that this collaboration will be able to amplify the impact of the projects and bring the voices of our youths further,” Jennifer Kok, the Founder and CEO of Media OutReach said.

SPEAK UP as a gateway to STEAM Education

AIESEC in Universiti Malaya strives to provide quality leadership experiences for its volunteers and participating schools. This year, with the Under SDG 4, the SPEAK UP project was launched as a national project to provide a safe and conducive environment for Malaysian high school students to speak confidently, while gaining personal development and technology literacy throughout the project. The key activities of the project have been continuously refined for added relevance and suitability for the current generation.

Together with creative editor Nur Husnina Afiqah Binti Mohd Apandi and more, the SPEAK UP project looks into conducting CANVA, coding and game development workshops to equip volunteers with STEAM skills relevant to their growth and development. Besides, education spaces are designed to ensure volunteers are able to become -trainers themselves. President of the AIESEC in Universiti Malaya Local Chapter, Gan Xiao Tian, said: “We believe in the growth and development of students as they discover and develop others’ potential.” While volunteers learn tech knowledge from the strategic partners, they are able to facilitate the growth of the student beneficiaries.

Food waste management with CLEAN OUR PLATE project

As a nation spoiled for choices on delicacies, the food waste thrown by Malaysians averages 3.8 tonnes daily as of November 2021, as reported by The Lost Food Project (TLFP). To curb this ongoing problem and raise awareness among youth about food wastage, the CLEAN OUR PLATE (COP) project was pioneered by AIESEC in Universiti Malaya in 2017. It focuses on SDG 12 to ensure sustainable consumption and production patterns.

‘Zero Food-Waste’ Campaign by AIESEC in Universiti Malaya x Thermomix KLM

AIESEC in Universiti Malaya has come together with Thermomix Malaysia (KLM Branch) to design ‘Zero Food-Waste’ Campaign, which aims to urge the community to join in on the food waste awareness movement by showcasing their creativity through the power of social media. The competitions set up range from Poster Designing Competition to Reels Showcasing, with details as follow:

For more information, do visit:
‘Zero Food Waste’ Campaign Booklet:https://bit.ly/ZFW_Booklet
‘Zero Food Waste’ Campaign Registration Form: https://bit.ly/ZFW_RegistrationForm

To widen the impact and increase the outreach, Thermomix KLM has put forth a prize pool totalling up to RM 360.00 for the winners. Interested individuals are encouraged to put their best forward for the competition and be a part of the change.

Hashtag: #MediaOutReachNewswire #AIESECinUniversitiMalaya

About Media OutReach Newswire

Founded in 2009, Media OutReach is the first global newswire founded in the Asia Pacific region with offices in Singapore, Malaysia, Vietnam, Japan, Mainland China, Hong Kong, Taiwan, and with its headquarters in Hong Kong. Media OutReach constantly invests in its distribution network and post release report to deliver an authentic service that connects clients to journalist, build online visibility, empower their SEO and social media.

Media OutReach Newswire is the only global press release distribution company that owns its distribution network across 25 countries in the Asia Pacific; possessing a database of more than 140,000 journalists, 400 trade categories, 65,000 media titles, and has partnership with more than 500 real media to provide guarantee real online news posting for their clients’ news releases.

With proprietary technology at its core, Media OutReach disrupts the newswire industry by delivering multimedia and multilanguage directly to journalists and provides post release reports that offer reporting options that helps PR professional to reports efficiently and quickly. With its ownership of its distribution, their reports include insights into journalists accessing the news by publication and country.

In 2021, Media OutReach was named “the Most Important and Influential Asian PR Distribution Service provider for Asia Pacific Region” by TMCnet, the world’s leading trade online media website covering communications and technology. Media OutReach was also named “2021 OPPO Partner of the Year” by OPPO Global, the world’s leading smart device manufacturers and innovators. For more information, please visit https://www.media-outreach.com/

About AIESEC in Universiti Malaya

AIESEC in Universiti Malaya is the oldest local chapter of AIESEC Malaysia. Established in 1968, it started as a subcommittee under the Universiti Malaya Economics Society (UMECS) before becoming an independent organisation in the university, later on growing to become a national chapter. Currently, the organisation runs with 12 other local chapters across the country, and the Universiti Malaya branch prides itself on running projects under the Sustainable Development Goals (SDGs) and providing industrial exposure to students of its entity. If you wish to know more about the organisation and our programmes, please contact us at youth@aiesec.my or visit https://aiesec.my/

About Speak Up Project
Instagram: https://www.instagram.com/speakupmalaysia/
Facebook: https://www.facebook.com/SpeakUpMalaysia

About Clean Our Plate Project
Instagram: https://www.instagram.com/cleanourplatemalaysia/
Facebook: https://www.facebook.com/CleanOurPlateMalaysia/

About Thermomix KLM

Thermomix KLM is one of the Branches in Thermomix Malaysia. It was formed in early 2018 with just a Branch Manager; Suriya Abdullah. Today it has over 600 active advisors and has been the No 1 branch in Malaysia in 2020 and 2021 in terms of number of sales. Suriya Abdullah is also the Author of the award winning Malay Kitchen Cookbook.

They can be contacted at (Adrina Awaludin – Thermomix Advisor: +6019-2358733)

A surprising number of multinational corporations fail in their application for an offshore claim in Hong Kong, even when they have no personnel physically present in the jurisdiction

HONG KONG SAR – Media OutReach – 8 August 2022 – Hong Kong is famous for its simple taxation system and low tax rate, and its territorial taxation concept has attracted many Mainland China enterprises and multinational corporations (MNCs) to set up trading companies in Hong Kong. For MNCs, Hong Kong is the platform for the Mainland China market, while for Mainland China enterprises, Hong Kong is the platform for export sales. Under the territorial source concept, the Hong Kong trading company may pursue an offshore claim for exemption of profits tax. Cheng & Cheng Taxation Services Limited (Cheng & Cheng Taxation) reveals in this article the nine “additional” challenges may be raised by the Inland Revenue Department (IRD) when approving such a claim.

Pursuant to Section 14(1) of the Hong Kong Inland Revenue Ordinance (IRO), a profit is subject to Hong Kong Profits Tax under the following circumstances:

• The taxpayer is carrying on a trade, business or profession in Hong Kong; and
• The profits are arising in or derived by the taxpayer from Hong Kong.

For trading profits, the basic principle used is the “contract effected test”. When both sales and purchase contracts are effected outside Hong Kong, the trading profits would be considered as offshore sourced and therefore not subject to Hong Kong Profits Tax. The recent judgement handed down in the Newfair Holdings Limited v Commissioner of Inland Revenue case has reconfirmed the above principle. (You may refer to our April 2022 Newsletter for more details: Court continues Hang Seng Bank case principle in determining source of profits [https://henrykwongtax.com/newsletter/court-continues-hang-seng-bank-case-principle-in-determining-source-of-profits/]).

Many taxpayers believe that they have no Hong Kong Profits Tax liabilities when they do not physically travel to Hong Kong to carry out business activities

Based on the contract effected test principle, if none of the sales and purchase contracts are effected in Hong Kong, the taxpayer should have no Hong Kong Profits Tax liabilities. However, in practice, the Hong Kong IRD has been taking a stringent approach to reviewing offshore claims and will consider not only the trading arrangements but also other business activities carried out by the taxpayer.

Pursuant to Paragraph 21 of Departmental Interpretation and Practice Notes 21 (Revised) (DIPN 21), the following business activities will be considered in determining the source of trading profits:

• Solicitation of orders, negotiation and conclusion.
• Trade financing.
• Shipment.
• Performance of the contracts.

If any of the above activities are carried out in Hong Kong, the IRD will likely consider that the trading profits are taxable in Hong Kong.

To facilitate the offshore claim tax planning of trading companies, we have identified nine potential challenges raised by the IRD when reviewing offshore trading profits claims. Taxpayers should take all nine factors into account should they wish to pursue an offshore claim in Hong Kong.

Nine potential challenges faced by taxpayers pursuing an offshore claim in Hong Kong

1. Hong Kong suppliers and/or customers
   Pursuant to DIPN 21, if the customers or suppliers of the Hong Kong company are Hong Kong incorporated companies, the IRD’s presumption will be that the Hong Kong company carries out sales or purchase activities in Hong Kong, and thus the trading profits will be considered as Hong Kong sourced.
   
   While trading with Hong Kong suppliers or customers does not necessarily infer that the relevant activities are performed in Hong Kong, taxpayers should be prepared to provide sufficient and strong documentary evidence to support their claim that none of the business activities are performed in Hong Kong – and third-party confirmation of the location of the business activities may also be required – otherwise the IRD is likely to disallow the offshore claim of the Hong Kong company.
   
2. No employee is hired by the Hong Kong company
   For most MNCs, the reason for setting up a Hong Kong company is to facilitate trade in Asia. Hong Kong is not their target market and thus there is no need for their Hong Kong company to hire any staff. All the trading activities of the Hong Kong company are carried out by employees of overseas group companies.
   
   In this situation, from an offshore claim perspective, the IRD will take the view that the Hong Kong company has not carried out any business activity to earn the profits in question. In other words, the IRD looks at whether the Hong Kong company is making such a claim for tax avoidance reasons, or to take advantage of the status of being in Hong Kong (for example, its legal system or free flow of capital). For these reasons, the IRD may disallow the offshore claim of the Hong Kong company.
   
3. Lack of internal cost recharge arrangements
   As mentioned in Point 2, it is common that the trading activities of a Hong Kong company are carried out by group companies overseas. From a transfer pricing perspective, the Hong Kong company should pay a service fee to the overseas group company for those services.
   
   However, many MNCs have no mechanism for internal cost recharge arrangements between Hong Kong and overseas group companies. In such cases, the IRD will not be convinced that the overseas group company is the agent of the Hong Kong company and will therefore disregard the work performed by the overseas group company. The offshore claim of the Hong Kong company will thus be disallowed.
   
4. Existence of a Hong Kong company as a tax planning or internal mark-up mechanism
   Similar to the internal cost recharge arrangements, the IRD will also very often make enquiries about the transfer pricing policy of trading companies if the suppliers and/or customers of the Hong Kong company are related companies. Some taxpayers may find this confusing as the transfer pricing policy seems to be irrelevant to the offshore claim.
   
   If the Hong Kong company commands a consistently healthy gross profit margin under the group policy without bearing much risk, together with the fact that the Hong Kong company does not maintain any staff, the IRD is likely to consider that the main objective behind setting up the Hong Kong trading company was for tax avoidance purposes, and will thus disallow the offshore claim of the Hong Kong company.
   
5. Non-payment of overseas tax
   The Base Erosion and Profit Shifting (BEPS) Actions set out by the Organisation for Economic Co-operation and Development (OECD) are aimed at targeting taxpayers who are not paying tax in any tax jurisdiction. As an advocate of BEPS, the IRD is hesitant to grant an offshore claim if the profits have not been taxed in another tax jurisdiction.
   
   Unless the taxpayers can provide strong documentary evidence to substantiate their offshore claim, the IRD will consider the non-payment of overseas tax as strong proof that the trading activities were actually carried out in Hong Kong, and will thus disallow the offshore claim of the Hong Kong company.
   
6. Hong Kong trade financing activities
   Depending on the nature of the business, the IRD may consider Hong Kong trade financing–related elements (e.g. liaison with financial institutions in Hong Kong, obtaining a Letter of Credit (LC) from Hong Kong financial institutions, or maintaining accounting professionals in Hong Kong) as the profit-generating activities of the taxpayer.
   
   If the IRD considers that trade financing is a core part of the trading operations, and if certain parts of such activities are carried out in Hong Kong, the IRD may disallow the offshore claim of the Hong Kong company.
   
7. Hong Kong shipping activities
   The IRD may consider Hong Kong shipping-related elements (e.g. arrangement of shipment by the suppliers/customers in Hong Kong; ii) arrangement of shipment by the taxpayer in Hong Kong; and iii) the trans-shipment of goods through Hong Kong) as the profit-generating activities of the taxpayer.
   
   If the IRD considers that shipping is a core part of the trading operations, and if certain parts of such activities are carried out in Hong Kong, the IRD may disallow the offshore claim of the Hong Kong company.
   
8. Governance of sales and purchase contracts under Hong Kong Law
   The contract effected test is the basic principle in determining the source of trading profits. Many taxpayers only focus on the location of signing and conclusion of the contract. However, the IRD will look beyond that.
   
   Hong Kong has a sound legal system which is recognised by most Asian and Western countries. As such, it is common for the master sales agreements and the master purchase agreements to be effective under and governed by Hong Kong law. However, this could be a drawback from the perspective of an offshore claim.
   
   Together with other factors, the IRD may consider that the Hong Kong trading company earns its profits because of its status of being in Hong Kong, and thus may disallow the offshore claim of the Hong Kong company.
   
   Last but not least, a lack of documentary evidence is still the core reason for failure to be granted an offshore claim in Hong Kong
9. Insufficient information supplied in respect of trading profits from the purchase and sale of goods
   The documentary evidence required for an offshore claim is different from that for accounting and bookkeeping purposes. Many taxpayers are not aware of the need to keep their trade-related business records to defend against any challenge by the IRD. As the IRD’s enquiries are normally made a couple of years later, taxpayers can find it difficult to retrieve their business records as many staff would have already left the company.

   Under the IRO, the burden of proof lies with the taxpayer in Hong Kong. Submitting all the required documents and information in response to the IRD’s enquiry letter is the prerequisite for a successful offshore claim. Some examples of documentary evidence for a trading profit offshore claim are illustrated in Appendix 3 of DIPN No 31 (https://www.ird.gov.hk/eng/pdf/dipn31.pdf).

   Taxpayers who intend to pursue an offshore claim in Hong Kong are encouraged to collate a set of supporting documents on a representative trading transaction for the review of their tax advisors. Their finance departments should then communicate with the sales, procurement and operations departments to maintain the necessary business records to avoid or defend against any challenge by the IRD.

The elevated importance of tax planning

Enhance the chance of success of an offshore claim

Although Court decisions are seemingly in favour of taxpayers, the IRD has recently taken a more stringent approach to handling offshore claims. Taking a case to Court is never desirable, given the significant economic and time costs that are incurred, and should be considered as a last resort when it comes to a tax dispute with the IRD.

Taxpayers are therefore encouraged to take into account the nine challenges raised in this article in their tax planning, and to seek advice from their tax advisors to ensure that the most appropriate measures are taken at the inception of the trading operations.

Overseas tax exposure

The OECD’s Automatic Exchange of Financial Account Information (AEOI) and Common Reporting Standard (CRS), of which Hong Kong is a participant, are designed to elevate the transparency of foreign tax exposure, one expected outcome of which is to make double non-taxation increasingly difficult. Taxpayers who have not paid tax in their operating jurisdictions should consult their local tax advisors on their permanent establishment risk arising from any offshore claim.

Hashtag: #Cheng&ChengTaxationServices

The issuer is solely responsible for the content of this announcement.

About Cheng & Cheng Taxation Services

This article is by Henry Kwong, Tax Partner of Cheng & Cheng Taxation Services Limited. Cheng & Cheng is one of the top 20 accounting firms in Hong Kong, with over 250 staff in Hong Kong and Mainland China. We are the principal auditor for around 20 listed corporations in Hong Kong and the tax advisor for over 100. We specialise in providing Hong Kong, Mainland China and international tax advisory services, as well as transfer pricing services to international clients. If you would like to know more about transfer pricing in Hong Kong, or seek tax advice from our tax experts, please do not hesitate to contact us by email (henry.kwong@chengtax.com.hk) or phone (+852 5600 1980).

• Lighthouse Canton was awarded Best Family Office in regional and country categories of Middle East and United Arab Emirates (UAE) respectively

• The global investment institution also clinched the award for “Outstanding Digital Transformation in Covid-19 by a Family Office”

SINGAPORE – Media OutReach – 8 August 2022 – Global investment institution Lighthouse Canton has been named the winner in three categories at the Global Private Banking Innovation Awards 2022.

In the regional and country awards for Best Family Office, Lighthouse Canton was awarded the regional title for Middle East as well as the country title for UAE. Under the digital innovations awards it also won the award for “Outstanding Digital Transformation in Covid-19 by a Family Office”.

The Global Private Banking Innovation Awards recognize and celebrate the world’s preeminent private banks, family offices and wealth managers that deliver exceptional experiences through innovative business models and customer experiences.

“Since we established the business in 2017, the Middle East has continued to rise as one the world’s leading financial hubs.” said Prashant Tandon, CEO and Managing Director for Lighthouse Canton Capital DIFC, the Dubai arm of the business. “Over the last 4 years, we have firmly focused on innovating and providing an institutionalized wealth management experience for clients in the region. We are honored and thank all our clients, partners and people who have placed their trust in us.”

“Our relationships and footprint in the UAE have been a significant part of our Middle Eastern business strategy. These awards reflect our commitment to creating value for our clients through innovative and intelligent investment solutions.” commented Shilpi Chowdhary, Group Chief Executive Officer for Lighthouse Canton. “They speak to the strengths and capabilities we have built through the continued support and relationships with our international clients.”

Commenting on its win in the Outstanding Digital Transformation in Covid-19 by a Family Office, Audrey Tang, Global Chief Operating Officer for Lighthouse Canton said, “Technology has always been at the core of our business. In combination with our investment acumen and human excellence, technology has been an enabler for us in our mission to elevate the client experience and provide intelligent investment solutions. It is also the one element that has kept the world moving despite the pandemic. In that context, this award means a lot more to us at Lighthouse Canton as we endeavor to continue to better and develop the infrastructure and technology to delight our clients, partners, and the ecosystem at large.”

Earlier this year, Lighthouse Canton was also awarded “Best Independent Wealth Manager – Investment Advisory” and “Best Independent Wealth Manager – Wealth Planning Services” at the prestigious Asian Private Banker Awards for Distinction 2021. These awards are considered the benchmark for excellence in private wealth management in the Asia Pacific region.

Hashtag: #LighthouseCanton

The issuer is solely responsible for the content of this announcement.

About Lighthouse Canton

Since its inception in 2014, Lighthouse Canton has grown significantly, serving a diverse range of global accredited investors, including private clients and some of the world’s largest institutional investors. Over the years it has built up its in-house wealth and asset management capabilities, providing its clients with an institutional-level service and framework, and a strong value system that always puts its client’s best interests forward.

Headquartered in Singapore, Lighthouse Canton employs over 100 experienced professionals across its offices in Singapore, Dubai and four cities in India. The firm oversees over $3Bn US dollars worth of assets under management and advisory. Lighthouse Canton’s Asset Management service comprises strong internal product capabilities in hedge funds, private equity, traditional fundamental analysis, investing through multiple strategies in real estate private equity, direct lending, public equities, and global macros. The firm’s wealth management service caters to accredited investors including corporates, ultra-high net worth individuals, families and family offices, founders and entrepreneurs, to help with their personal and business investments, estates and philanthropic needs, with tailored investment advisory, portfolio management, treasury, business & family office solutions.

For more information about Lighthouse Canton please visit www.lighthouse-canton.com

One-of-a-kind beverage that is packed with essential vitamins, minerals, and nutrients to help consumers maintain a balanced and healthy physical state.

SINGAPORE – Media OutReach – 8 August 2022 – Rolling Pastures brings micro tea into the busy lives of consumers in a form of nutrient-dense beverage concentrates. Especially in a fast and quick-changing busy city like Singapore, many young professionals and active youths need to keep their bodies healthy and well throughout the day. By incorporating the micro tea blends, consumers can maintain their balanced diet and nutrients intake more efficiently. Rolling Pastures micro tea packs will also help to improve mental health.

Introducing Micro Tea

Originally developed for people with special diets, Micro Tea is a concentrated nutrient dense beverage that are packed with vitamins, minerals, and nutrients that the body needs to maintain a balanced healthy state. Each micro tea blend is packed and preserved with nutrient extracts, flavours and scents in microcapsules which are formulated within the core composition of the capsule. It becomes the most efficient and sustainable beverage product, packaged to keep the ingredients fresh, without over-processing produce and eventually, reducing overall wastes. Micro Tea can be enjoyed with anyone’s favourite drinks. Here are the available flavours in the market:

With an aromatic smell of green tea leaves, they serve Organic Green Mist Tea packs that can help you achieve healthy digestive experience. Containing the best food source of a group called ‘Catechins’, Catechins are more powerful than vitamins C and E in halting oxidative damage to cells and appear to have other disease-fighting properties.

What’s more? The unique blend helps regulate glucose levels, slowing the rise of blood sugar levels after eating—preventing insulin spikes and reducing fat storage. These nutrients in their responsibly and sustainably sourced green tea leaves contain properties to lower total and LDL cholesterol. Moreover, it protects your body from oxidative effects to lower cardiovascular disease and cancer forming free radicals.

As people with special diets need nutrients and might not be able to consume or digest certain foods well, they can safely drink the Organic Green Mist Tea to help them boost their digestion.

With this tea, it can boost people’s immunity. It is best to take a pack after a hearty meal for a healthy digestive experience and more effective results with Rolling Pasture’s organic green mist tea’s power antioxidants.

The Organic Green Mist Tea 100 GM is retailing at SGD$24.67 and 200 GM at SGD$32.24.

For those who are looking to improve their sleep wellness and improve skin complexion, the Organic Traditional Herbal Tea is the right mix. It has been formulated for centuries as a beauty and skin care therapeutic drink. Centered around relaxation and rejuvenation of both mind and body, it aids sleep disorders like insomnia. The tea blend also has hormonal balancing effects. Being safer and more effective than sleeping pills for long term use, the strong natural calming property can help light and troubled sleepers to get into a deep sleep faster and rest better.

The Organic Traditional Herbal Tea 100 GM is retailing at SGD$25.67 and 200GM at SGD$35.24.

Organic Fire Dragon Fruit Tea serves as a daily boost of immunity that everyone needs.

It is made from a unique blend of herbs, dried fruits, and red bush tea leaves. The blend is made using leaves from a shrub called Aspalathus linearis. Its reddish-brown hue in a drink is tinctured through a delicate and precise fermentation process which preserves much of its original unfermented green tea cousin’s rich mix and flavours with a slightly roasted sweet after taste. Rich in antioxidants, the Organic Fire Dragon Fruit Tea protects consumers against cancer, heart disease and stroke.

Being a unique tea mix, the special herb and fruit blend is cured together with the leaves of the rooibos tea. This helps to enrich a tea connoisseur’s taste buds with a colourful burst of fine fruity mix, emitting an interesting flavour.

Take a pack at leisure time or on the go to give immunity boosts.

The Organic Fire Dragon Fruit Tea 100 GM is retailing at SGD$26.72 and 200GM at SGD$37.24.

Rolling Pastures sell micro tea products of both sizes at 100GM and 200GM so consumers can select their suitable portion.

The Next Generation Nutrient-Dense Beverage

Serving a new generation of consumers, Rolling Pastures Micro Teas, Rolling Pastures Micro Teas are produced with sustainability in mind. The process involves simple, non-heating and non-diluted extrusion techniques, retaining the most important aspects of vitamins and nutrients without sacrificing sensitive vitamins and minerals like vitamin A, C, D and K through oxidative stresses produced by overheating. This greatly reduces wastes while still preserving the most essential ingredients to be densely packed into microcapsules, which are also biodegradable.

Rolling Pastures manufacturing processes applies green environmental measures from pre-production to consumers to reduce Singapore’s carbon footprint. Furthermore, they use only sustainably and responsibly sourced raw ingredients and leverage on AI as a digital transformation driver for manufacturing and automation—future eco-friendly green building establishment.

Being potential key to Singapore’s 30 by 30 food security mission and vision, the core of their technology for food processing uses biodegradable and biocompatible shell material to encapsulate vitamins and nutrients into the core composition.

In ten years, the Rolling Pastures plan to expand globally and aims to become the world’s leading nutraceutical, pharmaceutical and medicinal functional food, and beverages producer, serving, tasty, convenient, and easy consumption by ages young and old.

*Disclaimer: findings are based on our research, always check with your health professional if you have any questions, or concerns before consuming or have any reactions to the products.

Hashtag: #RollingPastures

About ROLLING PASTURES

ROLLING PASTURES is a group of food and beverage specialists that focuses on promoting high quality healthy products and sustainable processing methods and technology. They are the number one upcoming industry brand. With their beverage products of 2021, they believe that by utilising their sustainable farming and harvesting technology, they can help a lot of beverage lovers achieve the enjoyment and satisfaction of a healthy lifestyle.

Dedicated to the sustainability of the environment, food, and nutrition ecosystem of the 21st century. All their products are produced on farms where carbon footprints are minimized through the latest farming technology, practices and installations.

In this newly created role, Serene will have responsibility on all aspects of Singapore’s consumer business comprising Accident & Health (A&H) and International Personal Lines (IPL). She will have oversight on business plans and strategies to achieve overall goals and production of the consumer business.

“Over the last few years, Chubb has established market leadership position in the consumer business for general insurance. To enable Chubb to continually present more compelling and holistic product propositions, it is timely to create the new role to meet and exceed market expectations and needs,” said Mr. Bogardus.

He added, “We have strong ambitions to grow our consumer business and equally, a commitment to continue to deliver on the overall customer experience. With Serene’s expertise and experience in consumer product development, innovation, digitalisation, and development of customer-centric strategies, I am confident she is well placed to steer our strategy in Singapore.”

Ms. Neo joined Chubb Singapore in 2019 as Division Head of A&H. Prior to joining Chubb, she has close to two decades of professional experience spanning across banking, advertising, and tourism industries.

Hashtag: #Chubb

About Chubb Singapore

Chubb is the world’s largest publicly traded property and casualty insurer. Chubb Insurance Singapore Limited, via acquisitions by its predecessor companies, has been present in Singapore since 1948. Chubb in Singapore provides underwriting and risk management expertise for all major classes of general insurance. The company’s product offerings include Financial Lines, Casualty, Property, Marine, Industry Practices as well as Group insurance solutions for large corporates, multinationals, small and medium-sized businesses. In addition, to meet the evolving needs of consumers, it also offers a suite of tailored Accident & Health and Personal & Specialty insurance options through a multitude of distribution channels including bancassurance, independent distribution partners and affinity partnerships.

Over the years, Chubb in Singapore has established strong client relationships by delivering responsive service, developing innovative products and providing market leadership built on financial strength.

More information can be found at www.chubb.com/sg.