– Tmall Global leads as the most popular marketing for cross-border shopping in China
– Western brands are recommended to build their official presence on marketplaces and social channels in China to gain shoppers’ trust

SINGAPORE – Media OutReach – 22 June 2022 – Global ecommerce accelerator Pattern has polled 1,000 Chinese shoppers who shopped on the largest cross-border marketplace Tmall Global in the past 12 months. The polling is set to understand these cross-border shoppers’ online buyer behaviour, and how their buying decisions for Western brands and products were influenced in different stages throughout the buyer’s journey. The findings are included in Pattern’s China Cross-border Shopper Report 2022.

Overall, 67% of respondents said they would spend more online shopping in the next 12 months. This polling was conducted at a time when parts of China faced lockdowns to curb the COVID-19 outbreak in the country. The result shows that China’s cross-border shoppers have proved remarkably resilient and are generally optimistic about their life in future. 73% of our respondents are considered higher income groups (annual household income around US$45,000 or above), and 92% of them live in China’s Tier 1 and new Tier 1 cities; such as Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and Hangzhou.

The research shows that Tmall Global was approved by 85% of respondents as their favourite cross-border buying channel, and led other online marketplaces, shopping agents and foreign brands’ direct-to-customer websites in all the 12 product categories we surveyed. Supplemented by its diverse on-platform marketing tools, Tmall Global is recommended as a good starting point for Western brands to test the water of their products in the Chinese market.

Other key findings reported in the report include:

Brands’ official presence is trusted – A majority of respondents said Western brands gained their trust from information on the brands’ storefronts on marketplaces (70% of the respondents) and the storefronts’ score, like the DSC score on Tmall (69%). We also observed that most shoppers searched reviews of Western products on brands’ official accounts on social media (74%) and storefronts (70%), and 59% of them did this on brands’ websites.

Shoppers want more than price – When buying from Tmall Global, 69% of the respondents gave priority to guaranteed authenticity, followed by better product quality (63%), better customer services (57%), and better prices than elsewhere (50%). Regarding their reasons to buy Western goods or from Western brands, the top choice is product quality (60%), closely followed by a sense of uniqueness and a match of their style or values (both 59%), and then value for money (57%). These results show that China’s cross-border shoppers have more considerations in mind than product price when deciding to buy.

Social channels are influential – Off-platform marketing has been an indispensable part of brands’ ecommerce strategy in China, particularly for cross-border ecommerce players. Douyin (a.k.a TikTok), Xiaohongshu (a.k.a. Little Red Book) and WeChat top in this polling, with 55% to 61% of respondents agreeing that their buying decisions were influenced by these channels. Their large user bases make these channels optimal for social selling and building brand awareness, but they also differ in functionality for marketing that brands should be aware of. And even with the right tools, brands should provide localised, relevant, and more targeted content to resonate with their audiences.

Pattern’s Asia General Manager Arthur Cheung adds: “China has a huge market that most consumer brands across the globe don’t want to overlook. However, the country has developed an ecommerce ecosystem significantly different from the west, for example, the high integration of off-platform marketing into ecommerce. To win in the Chinese market, Western brands need to work out their unique proposition, find the right selling platforms and marketing channels, and deliver localised and resonating content to engage with Chinese cross-border shoppers.”

A full copy of the research can be downloaded from https://info.pattern.com/china-shopper-report-2022

About Pattern Inc

Pattern is the ecommerce accelerator of choice for hundreds of consumer brands – acting as their Trade Partner or Master Distributor in key markets. It is in the top 5% of authorised Tmall Trade Partners, is one of the largest Amazon sellers in the world, and also supports brands to sell on marketplaces such as JD.com, Lazada, Shopee, Coupang, eBay and others.

Pattern takes care of every aspect of a brand’s marketplace presence and provides full visibility of key success metrics. Unlike other Trade Partners in the region, Pattern operates a stock-buy model to equally share risk and reward while working closely with brands to build demand for their products and accelerate their Tmall presence.

In addition, Pattern’s consulting team supports brands with their strategic ecommerce challenges, including whether they should sell online in China and which other APAC markets they should expand to online.

For more information, visit https://pattern.com/hk-en/

#Pattern

ROAD TOWN, United British Virgin Islands – Media OutReach – 21 June 2022 – Bybit, one of the world’s fastest growing crypto exchanges, will list the inaugural BloxVerse platform token OBX on Bybit Launchpad 2.0.

OpenBlox is an EVM-based NFT gaming and web3 platform focusing on play-and-earn / move-and-earn and IP branding.

Bybit will host the initial exchange offering for OBX, which will be available on the Bybit Launchpad 2.0, a freshly revamped platform for groundbreaking blockchain projects, with the full spot listing scheduled for June 30.

Bybit users can commit BIT to subscribe to token allocations, or participate in Launchpad 2.0’s new lottery model where users stake a nominal amount of Tether (USDT) for the chance to win allocations of new tokens. Users can also buy the best performing tokens from previous listings via the Launchpad.

Since its inception in 2021, OpenBlox has attracted investment from renowned investors such as Yusaku Maezawa, who made his first web3 investment with the project, as well as a devoted community following its initial launch. RunBlox, a lifestyle app and OpenBlox’s first web3 venture that has gained traction while still in beta testing, is the most recent addition to the blockchain gaming ecosystem.

The OBX listing is a continuation of OpenBlox’s success. In 2022, OpenBlox closed a $4 million seed and private round, launched RunBlox, and saw massive growth in Japan and Korea as the Asia-Pacific region became the primary cohort of OpenBlox users.

The go-to platform for promising crypto projects, Bybit Launchpad 2.0 gives users early access to some of the most sought after tokens in the space. OBX is the latest addition to Bybit Launchpad 2.0’s future forward ecosystem.

About Bybit

Bybit is a cryptocurrency exchange established in March 2018 that offers a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. The company provides innovative online spot and derivatives trading services, mining and staking products, an NFT marketplace as well as API support, to retail and institutional clients around the world, and strives to be the most reliable exchange for the emerging digital asset class. Bybit is a proud partner of Formula One racing team, Oracle Red Bull Racing, esports teams NAVI, Astralis, Alliance, Virtus.pro and Oracle Red Bull Racing Esports, and association football (soccer) teams Borussia Dortmund and Avispa Fukuoka.

For more information please visit: https://www.bybit.com

For updates, please follow Bybit’s social media platforms on

https://discord.com/invite/bybit
https://www.facebook.com/Bybit
https://www.instagram.com/bybit_official/
https://www.linkedin.com/company/bybitexchange/
https://www.reddit.com/r/Bybit/
https://t.me/BybitEnglish
https://www.tiktok.com/@bybit_official
https://twitter.com/Bybit_Official
https://www.youtube.com/c/Bybit

#Bybit

CORRECTION by DHL:
The infographic has been updated.

The corrected release reads:

SINGAPORE – Media OutReach – 21 June 2022 – DHL Express, the world’s leading international express service provider, today announced the addition of 80 electric vehicles (EVs) to its Singapore fleet, in partnership with ComfortDelGro, one of the world’s largest land transport companies. Together with the 10 EVs that are currently in its fleet, DHL Express Singapore will have a total of 90 EVs on Singapore roads by October 2022. This eight-fold increase in the number of operational EVs will make DHL Express Singapore the first logistics provider in the country to transition to a commercial EV fleet of this scale.

At a launch ceremony today graced by Mr. S. Iswaran, Minister for Transport, DHL Express Singapore also announced that it will be investing close to SGD 8 million into electrifying its fleet over the next five years. Part of this investment amount goes towards a five-year EV leasing and maintenance agreement with ComfortDelGro’s car leasing subsidiary, ComfortDelGro Rent-A-Car Pte Ltd for 80 electric vans. Another part of the investment will support the installation of 105 charging points across its service centers, and 25 more EVs of other vehicle types that will support other areas of operations, such as shipment distribution across its facilities. The 25 other EVs will be added in the next 12 months.

Ken Lee, CEO, DHL Express Asia Pacific, said, “We are on a journey towards achieving net-zero emissions by 2050 with a focus on clean operations. As a leader in express logistics, we have a responsibility to guide and influence the industry to reduce carbon footprint across logistics operations. Globally, we have made significant progress in sustainable aviation with our partnership with Neste and bp on sustainable aviation fuel. Today’s electric vehicle fleet expansion marks another huge step forward as we green our land transport.”

The new EVs will replace internal combustion engine (ICE) vans as part of DHL Express Singapore’s fleet renewal exercise to drive sustainable logistics and support its sustainability roadmap. The rollout also further demonstrates DHL Express’ ongoing commitment to build cleaner and greener logistics operations in Asia Pacific. Aside from staying true to DHL’s sustainability commitment, the change to EVs is also aligned with Singapore’s 2030 Green Plan, which aims to put more EVs on Singapore’s roads.

Christopher Ong, Managing Director, DHL Express Singapore, said, “We are excited to be taking a bold step towards our sustainability goals and to be charging up for a greener future. By transitioning to electric vehicles, DHL Express Singapore is set to eliminate a total of 323 tons of CO2 emissions yearly, and this is just the beginning for us. We look forward to staying true to our Mission 2050 goal and continuing to connect people and improve lives in a greener future.”

Mary Ong, CEO, ComfortDelGro Rent-A-Car, said, “ComfortDelGro Rent-A-Car and DHL Express Singapore has had more than 20 years of partnership. We are therefore excited to be a part of its sustainability journey of integrating EVs into its fleet. We hope that with the leasing of that many Citroën ë-Dispatch vehicles to DHL, our partnership will grow from strength to strength.”

Cycle & Carriage is the authorized distributor of the chosen van model, Citroën ë-Dispatch; Siemens VersiCharge AC charger will be installed across DHL Express service centers by EV charger service provider EVOne for the EV fleet.

These EVs can travel a distance of up to 339km and have cargo space of up to 5.3m³ with a payload of 1000kg. They can be charged from 0% to 80% in 48 minutes and are equipped with driver assistance features such as hill-start assist, an anti-lock braking system, and an electronic stability program. These driver features will also enhance the safety and driving experience for the couriers on the road.

Smart charging points at DHL Express service centers will provide daily charge required by the EVs. These charging points have special capabilities such as an anti-EV hogging monitoring system, and an EV model or license plate recognition system which allows operations staff to make effective use of available charging points.

DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 380,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 81 billion euros in 2021. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. Deutsche Post DHL Group aims to achieve zero-emissions logistics by 2050.

On the Internet: dhl.com/discover/en-sg; logistics.dhl/sg
Follow us at: facebook.com/dhlsg; linkedin.com/company/dhl-express-singapore

#DHL

OctaFX decided to remove swaps—fees traders pay for leaving their orders open overnight. Here’s how it will affect the broker’s clients.

KUALA LUMPUR, MALAYSIA – Media OutReach – 21 June 2022 – The global broker OctaFX recently announced that it went swap-free in all countries where it operates. Now traders don’t have to pay this type of fee if they leave their orders open overnight. But why did they pay it in the first place? Let’s explore swap fees and why brokers charge them.

Forex trading usually implies using leverage to open larger positions which could generate more profit. Since using leverage is a way of borrowing money from a broker, traders have to pay interest when their orders are open longer than one day. Swap is a way to charge it.

Swap fees depend on the interest rate differential between the currencies in a pair, called the swap rate. Swaps are calculated based on whether the order is short or long and are usually charged at midnight. On Wednesday night, traders have to pay weekend swaps triple the usual size. They mostly use an intraday strategy to avoid paying swaps, which significantly narrows their investment experience.

A swap fee can sometimes—though quite rarely—be paid to a trader. How? The answer is in the swap rate, which sometimes can be positive, provided that the interest rate of one currency is negative.

The formula for calculating the fee is as follows:

Swap = (lots * long or short points * point size)

Let’s calculate the swap for one of the most popular currency pairs, EURUSD. If a trader opens a long EURUSD order of 10,000 units and closes it the next day, the swap would be:

(0.1 * –5.616 * 1) = –0.56 USD

Charged every day, swap fees tend to accumulate with time and make trading less profitable. To enhance investment opportunities for its clients, OctaFX decided to remove swaps. These fees will no longer stop traders from using mid-term and long-term strategies in the financial market. They can now hold as many orders as they want for as long as they want and not be charged any swap fees.

About OctaFX

OctaFX is a global broker providing online trading services worldwide since 2011. It offers everything one needs to reach their investment goals, providing top-notch conditions utilised already by 7.5 million clients globally.

The company is involved in a comprehensive network of charity and humanitarian initiatives, including improvement of educational infrastructure, short-notice relief projects, and supporting local communities and small to medium enterprises.

On a side note, OctaFX has also won more than 45 awards since its foundation, including the 2021 ‘Best Forex Broker Asia’ award from Global Banking & Finance Review and the 2021 ‘Best ECN Broker’ award by World Finance.

#OctaFX

The issuer is solely responsible for the content of this announcement.

SINGAPORE – Media OutReach – 21 June 2022 – Giken Mobility Ltd, is pleased to announce that it has recently partnered with Rider Dome, a Singapore startup providing motorcyclists with real-time alerts against critical threats on the road. Giken Mobility’s exclusive global licensee and manufacturer of the Italian heritage motorcycle brand, Iso (“Iso”) owned by the family of Ferruccio Lamborghini, to feature Rider Dome’s Advanced AI-based Rider Assistance technology in Iso’s upcoming electric motorcycle.

While Advanced Driving Assistance has already become a common practice in the four-wheeler industry and was found to reduce road accidents by 40%, the motorcycle industry still lags far behind. Giken Mobility and Rider Dome’s partnership seeks to pioneer this change and accelerate the rate at which motorcyclists adopt this life-saving technology. The system will provide Iso riders with crucial alerts such as blind-spot alert, collision alert, safe distance alert, and more, giving riders the extra few seconds to react in the event of an emergency.

In recent years, similar partnerships have placed Singapore at the forefront of innovation in the automotive space. Customers can expect to get a first glimpse of the Rider Dome powered Iso electric motorcycle at the International Cycle and Motorcycle Exhibition (EICMA) in Milan in November 2022.

“We are excited about the partnership and confident that Rider Dome will provide Iso’s riders with a new and safer riding experience. Iso is a perfect partner since it reflects the future of motorcycles which combine innovation along with practical and modern design.” Says Yoav Elgrichi, CEO of Rider Dome.

Sydney Yeung, CEO of Giken Mobility, commented “Today, riders aren’t just looking for comfort and economical vehicles. What they are truly looking for is the vehicle that delivers the entire package. Customers want motorcycles that are great for the environment, machines that are designed to perfection, and above-all, technology that adheres to the highest safety standards. By partnering with Rider Dome, Iso will be one of the first few motorcycle brands in the industry to feature Advanced Rider Assistance designed specifically for motorcycles. We believe that embracing this essential technology will have a sizable impact on road safety for years to come.”

THE ISO BRAND

Founded in 1939 under the name Isothermos, Iso is associated with the history of post-war enterprise in Italy. The company began making mopeds, motorcycles, and light four-wheeled vehicles in 1948. But the real turning point came a year later, with the launch of the motorcycle that was to become Iso’s bestseller: the Isomoto.

The Isomoto rapidly became one of the biggest competitors of the Vespa and the Lambretta on the Italian market in the ’50s, churning out a hundred motorcycles a day. Thus, the Iso became a status symbol, still remembered by the generation that rode it and its fans, also thanks to a truly revolutionary, elegant invention: the Isetta city car. The Isomoto opened the way to mass production of motorcycles and motorbikes on a larger scale, until the company decided to start making cars only, from the GT300 to its last descendent, dated 1974.

Iso has now been reborn thanks to the intuition of a young Italian entrepreneur named after his venerable grandfather, a household name all over the world: Ferruccio Lamborghini.

In partnership with Giken Mobility, who provide the brand’s high-tech heart, Iso is now producing innovative, even revolutionary new vehicles: the electric motorcycles.

The historic griffin logo, a symbol of power and perfection, perfectly incarnates the values of the brand, now reborn in pursuit of innovation, research, sustainability, and Italian heritage.

www.isomotorcycles.com
www.riderdome.com