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“Recycle Your Bottles” at Starstreet Precinct

Recycle Plastic Bottle and Plant a Tree – Through an Interactive 4-Step Recycling Programme

Let’s contribute to building the upcycled festive Christmas decorations

HONG KONG SAR – Media OutReach – 20 June 2022 – Have you ever thought of giving a new life to your used plastic bottles? With its continued efforts to promote eco-friendly initiatives, Starstreet Precinct is offering a “Recycle Your Bottles” initiative to collect recyclable plastic bottles and use them for building the Christmas decorations, while as a token of appreciation, a new tree will be planted on behalf of you.

Starting from 20 June 2022, Starstreet Precinct will be setting up 16 limited-time PET plastic bottle recycle points within the Admiralty and Wan Chai neighbourhood. With only four simple recycling steps, successful participants will be rewarded with a tree planted on their behalf, by EcoMatcher’s Global Forest Program, in a forest in Nepal. Participants can name the tree, and keep track of the tree’s exciting growth progress, in addition to its species and carbon sequestration, on the EcoMatcher platform. This hopes to enhance the awareness of the public towards cherishing our environment.

Starstreet Precinct partners with Hong Kong-based New Life Plastics, a Joint Venture between Baguio, ALBA and Swire Coca-Cola, to process the collected post-consumer PET bottles at its state-of-the-art EcoPark facility in Tuen Mun. The plastic bottles will be turned into plastic flakes for Starstreet Precinct to upcycle and build the Christmas decorations.

Stay tuned for the special decorations made from the recycled bottles to celebrate the community’s combined effort and contribution to the festive Christmas season later this year.

The Four-Step Process: From Plastic Bottle Recycling to Your Planted Tree

The four-step process is quick and easy! Participants can locate any of the 16 designated recycling bins spotted all over Pacific Place mall, One, Two and Three Pacific Place office buildings, and Starstreet Precinct [please refer to the full list below]. The process is as follows:

  1. Scan the QR code of the recycling bin via your mobile device for registration. Make sure your plastics are emptied, cleaned and dried before placing them in the bin.
  2. Upload an image of the plastic bottle for recycling and fill in your personal details on the registration page.
  3. After submitting the information, you will receive a link to view the exciting reward: a tree planted on your behalf! You can then name the tree yourself.
  4. Don’t forget to use the EcoMatcher platform to track the growth progress of your brand new, happy tree.


Locations for “Recycle Your Bottles”

There are 16 designated spots where you can send your plastics on their way and get that planted tree reward. Happy recycling!

Recycling Bin Locations
Pacific Place mall One, Two and Three Pacific Place office buildings Starstreet Precinct
  • L1 Queensway entrance
  • L1 near PURE Yoga
  • L2 Linksbridge
  • L3 near HK Park escalato
  • Office lift lobby, One Pacific Place
  • Office lift lobby, Two Pacific Place
  • LG entrance, Three Pacific Place
  • Office lift lobby, Three Pacific Place
  • Outdoor area at Level UG, Three Pacific Place
  • Star Studios, Wing Fung Street
  • PURE Yoga, Wing Fung Street
  • Star Crest, Star Street
  • White Do, Sun Street
  • kapok, Sun Street
  • Blue Bottle Coffee, St. Francis Yard
  • TMK Rap & Rolls, Moon Street


Download pictures:
Link: shorturl.at/htBI5

Official website: www.starstreet.com.hk
IG: @starstreethk
FB: starstreet #starstreethk

About Starstreet Precinct

Starstreet Precinct is a vibrant destination in Wan Chai, comprised mainly of Wing Fung Street, Star Street, Moon Street, Sun Street, and St. Francis Yard. Over the years, the neighbourhood has evolved from a quaint, historic landmark, into an eclectic hangout hotspot for those with a unique sense of style and character. Filled with cosy cafés, restaurants, bars, boutique shops with the most coveted fashion selections, galleries and interior design stores, the precinct offers an array of day-to-night experiences. With a focus on community and a passion to foster a sustainable lifestyle for all, Starstreet Precinct and its tenants are collectively working to build a better future together. Connected to Pacific Place and Admiralty station through the Three Pacific Place underground link, the neighbourhood is a hidden gem in the heart of Hong Kong.

#RecycleYourBottles #sustainability #starstreethk

Enhanced Security is Driving Private 5G Network Adoption

Global organizations say they’re ready to team up with partners to make it happen

HONG KONG SAR – Media OutReach – 20 June 2022 – Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today announced a new study* revealing the prospect of improved security and privacy capabilities are the main motivations behind private 5G wireless network projects.

To read a full copy of the report, Security Expectations in Private 5G Networks: A journey with partners, please visit here or join the webinar with Trend Micro and 451 Research on June 23 here.

“Private 5G networks are cloudy: two-thirds of respondents told us their deployments will use the technology in some way,” said Eric Hanselman, chief analyst at 451 Research, a part of S&P Global market intelligence. “Yet the cloud’s shared responsibility model means these enterprise customers will need to build their own security capabilities. They said they’ll need expert security partners to help them on this journey. Organizations have great expectations for 5G security, but the quality of their partnerships will be the real differentiator.”

Across smart factories, smart hospitals, and other locations, a growing range of organizations is looking to private 5G networks for coverage, control, low latency, and enhanced security as one of the enterprise networks.

“We see security risk management as one of the key drivers of the business. There is also a strong desire to focus on ensuring organizations achieve situational awareness across IT, OT, and CT communication technology, such as private 5G,” said Yohei Ishihara, security evangelist at Trend Micro.

However, such environments raise a different set of security issues than those in traditional IT and OT environments. While the biggest concern (31%) for respondents is the exposure of data carried on the private wireless network, they also highlighted top key attack vectors, including:

  • OS software vulnerabilities (37%)
  • Configuration errors (34%)
  • Networking equipment vulnerability (33%)
  • Device vulnerabilities on RAN (31%) and CORE (27%) networks
  • Compromise of connected network (27%)

Adding further challenges to security projects is the fact that nearly a quarter (23%) of respondents expect full integration of private wireless network security with existing operational security. More than half (55%) also want to make this work via automated connections.

Given the complexity of such projects, it is not surprising that over half (58%) of respondents said they would carry out risk assessments either jointly with partners or outsourcing the task completely, while 33% said they’d work with a third party.

Industry-specific security experience (24%) is the top criteria for organizations looking for IT partners, and 19% of them say they want to work with existing partners.

*Trend Micro commissioned 451 Research to poll 400 information security decision-makers from 400 US, Germany, UK, and Spain organizations.

About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world.

#TrendMicro

Laos National Assembly Approves Cabinet Reshuffle and New Appointments

A reshuffle and appointments at the central bank, industry and commerce, and public security sectors have been approved by the ongoing National Assembly (NA) session in Laos.

Artist Han Guru Signs With SBD Entertainment, A Wholly-Owned Subsidiary Of Spackman Media Group

  • Han Guru returns to the Korean entertainment sector with the signing of an exclusive contract with SBD Entertainment
  • Han Guru debuted as a singer in 2011 and successfully made the leap to acting in K-dramas such as MARRIAGE NOT DATING (2014), CAN WE GET MARRIED (2012) and GIRL K (2011)
  • Aside from Han Guru, SBD Entertainment also represents top Korean actor Son Suk-ku and one of Korea’s rapidly rising young actors, Han Ji-hyun

SINGAPORE – Media OutReach – 20 June 2022 Spackman Entertainment Group Limited (the “Group“), one of Korea’s leading entertainment production groups founded in 2011 by media & technology investor Charles Spackman, wishes to announce that Han Guru returns to the Korean entertainment sector after signing an exclusive contract with SBD Entertainment Inc. (“SBD Entertainment“), a wholly-owned subsidiary of the Group’s associated company, Spackman Media Group Limited (“Spackman Media Group“).

Han Guru debuted as a singer in 2011 and successfully made the leap to acting, appearing in K-dramas such as MARRIAGE NOT DATING (2014), CAN WE GET MARRIED (2012) and GIRL K (2011).

Previously, Han Guru was awarded the New Star Award at the SBS Drama Awards (2014), New Icon at the 7th Style Icon Awards (2014) and Best New TV Actress at the 19th Korean Culture and Entertainment Awards (2011).

Aside from Han Guru, SBD Entertainment also represents and manages the careers of 12 artists, including top Korean actor Son Suk-ku and one of Korea’s rapidly rising young actors, Han Ji-hyun.

About Spackman Entertainment Group Limited

Spackman Entertainment Group Limited (“SEGL” or the “Company“), and together with its subsidiaries, (the “Group“), is one of Korea’s leading entertainment production groups. SEGL is primarily engaged in the independent development, production, presentation, and financing of theatrical motion pictures in Korea.

The Company was founded in 2011 by renowned media and technology investor Charles Spackman who served as the Company’s Executive Chairman until 2017. For the past two decades, Mr. Charles Spackman has been a powerhouse in the Korean entertainment industry starting in the early 2000’s with the pioneering success of Sidus Pictures, the largest movie production company at the time and the first to be listed in Korea. Mr. Spackman is also the Founder, Chairman and Chief Executive Officer of the global investment firm, Spackman Group. For more information, please visit and .

Since its founding, SEGL had produced more than 30 major motion pictures including a number of the highest grossing and award-winning films in Korea, namely #ALIVE (2020), CRAZY ROMANCE (2019), DEFAULT (2018), MASTER (2016), THE PRIESTS (2015), SNOWPIERCER (2013), COLD EYES (2013) and ALL ABOUT MY WIFE (2012).

Our films are theatrically distributed and released in Korea and overseas markets, as well as for subsequent post-theatrical worldwide release in other forms of media, including online streaming, cable TV, broadcast TV, IPTV, video-on-demand, and home video/DVD, etc. Generally, we release our motion pictures into wide-theatrical exhibition initially in Korea, and then in overseas and ancillary markets.

The Group also invests into and produces Korean television dramas. In addition to our content business, we also own equity stakes in entertainment-related companies and film funds that can financially and strategically complement our existing core operations. SEGL is listed on the Catalist of the Singapore Exchange Securities Trading Limited under the ticker 40E.

Production Labels

SEGL owns Novus Mediacorp Co., Ltd. (“Novus Mediacorp“), an investor, presenter, and/or post-theatrical distributor for a total of 79 films (58 Korean and 21 foreign) including ROSE OF BETRAYAL, THE OUTLAWS and SECRETLY, GREATLY, which was one of the biggest box office hits of 2013 starring Kim Soo-hyun of MY LOVE FROM THE STARS, as well as FRIEND 2: THE GREAT LEGACY. In 2012, Novus Mediacorp was also the post-theatrical rights distributor of ALL ABOUT MY WIFE, a top-grossing romantic comedy produced by Zip Cinema. In 2018, THE OUTLAWS, co-presented by Novus Mediacorp broke the all-time highest Video On Demand (“VOD“) sales records in Korea. For more information, please visit

The Company owns a 100% equity interest in Simplex Films Limited (“Simplex Films“) which is an early stage film production firm. The maiden film of Simplex Films, JESTERS: THE GAME CHANGERS (2019), was released in Korea on 21 August 2019. Simplex Films has several line-up of films including HURRICANE BROTHERS (working title).

The Company owns a 100% equity interest in Take Pictures Pte. Ltd. (“Take Pictures“) which produced STONE SKIPPING (2020) and THE BOX (2021), and shall release THE GUEST in the second half of 2022 and A MAN OF REASON, with the previous working title GUARDIAN in 2022 tentatively.

The Company owns a 100% equity interest in Greenlight Content Limited (“Greenlight Content“) which is mainly involved in the business of investing into dramas and movies, as well as providing consulting services for the production of Korean content. Through the acquisition of Greenlight Content, the Group’s first co-produced drama, MY SECRET TERRIUS, starring top Korean star, So Ji Sub, achieved #1 in drama viewership ratings for its time slot and recorded double digits for its highest viewership ratings. Greenlight Content was one of the main investors of MY SECRET TERRIUS.

The Company owns a 20% equity interest in The Makers Studio Co. Ltd., which plans to produce and release four upcoming films, the first of which will be THE ISLAND OF THE GHOST’S WAIL, a comedy horror film.

Talent Representation

The Company holds an effective shareholding interest of 43.88% in Spackman Media Group Limited (“SMGL“). SMGL, a company incorporated in Hong Kong, together with its subsidiaries, is collectively one of the largest entertainment talent agencies in Korea in terms of the number of artists under management, including some of the top names in the Korean entertainment industry. SMGL operates its talent management business through renowned agencies such as MSteam Entertainment Co., Ltd. (Son Ye-jin, Wi Ha-jun, Lee Min-jung, Ko Sung-hee), SBD Entertainment Inc. (Son Suk-ku, Han Ji-hyun, Lee Cho-hee, Park Keun-rok), UAA&CO Inc. (Kim Sang-kyung, Kim Hye-ri, Kim Ji-young, Wang Ji-won), Play Content Co., Ltd. (Kang Min-ji, Hwang-hwi) and Kook Entertainment Co., Ltd. (Baek Si-won, Shin Ji-woong). Through these full-service talent agencies in Korea, SMGL represents and guides the professional careers of a leading roster of award-winning actors/actresses in the practice areas of motion pictures, television, commercial endorsements, and branded entertainment. SMGL leverages its unparalleled portfolio of artists as a platform to develop, produce, finance and own the highest quality of entertainment content projects, including theatrical motion pictures, variety shows and TV dramas. This platform also creates and derives opportunities for SMGL to make strategic investments in development stage businesses that can collaborate with SMGL artists. SMGL is an associated company of the Company. For more information, please visit

The Company owns a 100% equity interest in Constellation Agency Pte. Ltd. (“Constellation Agency“). Constellation Agency, which owns The P Factory Co., Ltd. (“The P Factory“) and Platform Media Group Co., Ltd. (“PMG“), is primarily involved in the business of overseas agency for Korean artists venturing into the overseas market. The P Factory is an innovative marketing solutions provider specializing in event and branded content production. PMG is a talent management agency which represents and manages the careers of major artists in film, television, commercial endorsements and branded entertainment.

Strategic Businesses

The Company also operates a café-restaurant, Upper West, in the Gangnam district of Seoul and own a professional photography studio, noon pictures Co., Ltd.

For more details, please visit

#SpackmanEntertainmentGroup

Bank of Laos Limits Daily Foreign Exchange Transactions

Foreign and Lao currencies.

The Bank of the Lao PDR (BOL) has announced that commercial banks and currency exchange providers will be subject to new limits on the sale of foreign currencies.

4 in 5 Asia Pacific Consumers Have Experienced Effects of Climate Change and Recognize the Importance of Environmental Sustainability When Making Nutrition-Related Decisions – Herbalife Nutrition Survey

Herbalife Nutrition launches its Asia Pacific Simply Recycle Challenge to encourage collective action against climate change

HONG KONG SAR – Media OutReach – 20 June 2022 – Premier global nutrition company, Herbalife Nutrition, today released findings from its Asia Pacific Nutrition Sustainability Survey, which revealed that the vast majority – four in five – of consumers in Asia Pacific said that they have experienced the effects of climate change (79%), and recognize the importance of environmental sustainability in making nutrition-related decisions (78%).

Conducted in April 2022, Herbalife Nutrition’s Asia Pacific Nutrition Sustainability Survey 2022 polled 5,500 consumers aged 18 to 75 in 11 Asia Pacific markets, including Australia, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam. The survey shed light on consumers’ attitudes towards sustainable nutrition, the environmentally sustainable nutrition-related actions that they intend to take, and the importance of sustainability efforts by nutrition companies.

Among those respondents who consider environmental sustainability important, their top considerations are “the amount of waste generated”(65%) and “the amount/material of packaging a product uses” (62%) when they decide whether to purchase a nutrition product. Additionally, three-fourths (76%) feel the recyclability of packaging materials is important in making nutrition-related decisions. This is felt most strongly by respondents in the Philippines (93%) and Thailand (89%).

The survey also revealed that close to 80% of consumers in APAC would pay more for nutrition choices that support or promote environmental sustainability. Across the different demographic groups, Gen Z/ Millennials (80%) are more likely to pay more for sustainable nutrition choices, compared to Gen X/ Boomers (76%). When asked about how much more they would pay, 70% said between 1% and 10%, while 18% are willing to pay from 11% up to 15% more.

“Global climate change is affecting us all, spurring consumers across Asia Pacific to place more importance on environmental sustainability in their nutrition-related decisions,” said Stephen Conchie, Senior Vice President and Managing Director, Herbalife Nutrition Asia Pacific and China. “We are keenly aware of the urgency of climate change and are striving to play our part in helping protect the planet for the future, such as harnessing the power of plant-based proteins and ingredients in our products, reducing the use of plastic and amount of packaging, as well as increasing recycling efforts through the launch of Asia Pacific Simply Recycle Challenge.”

“The Simply Recycle Challenge is an all-new initiative that rallies our extensive distributor network in the Asia Pacific region to recycle their used Herbalife Nutrition product canisters. This initiative will also contribute to our Global Responsibility goal of making 50 million positive impacts by our company’s 50th anniversary in 2030,” added Conchie.

Vast Majority Want to Make More Environmentally Sustainable Nutrition Choices

According to the findings, almost nine in 10 (88%) consumers in Asia Pacific said that they intend to make more environmentally sustainable nutrition choices over the next 12 months. The top actions that they plan to make include:

  • Opting for nutrition products that use minimal or environmentally sustainable packaging (67%)
  • Reducing the amount of waste generated from personal nutrition choices (66%)
  • Opting for nutrition products that are sustainably grown, sourced and produced (53%)
  • Opting for nutrition products that are produced by companies with a clear commitment to environmental sustainability (53%)
  • Consuming more plant-based foods in place of animal-based foods (42%)

Growing Demand for Plant-Based Nutrition Alternatives

The survey also found that seven in 10 (68%) Asia Pacific consumers feel it is important for nutrition companies to offer plant-based alternatives. Furthermore, for those who intend to consume more plant-based foods in the next 12 months, 70% said they want to improve their health and well-being, while 64% believe that plant-based food options are more environmentally sustainable.

Governments, Corporations, Consumers Play Equal Roles in Enabling Sustainable Nutrition

Consumers in Asia Pacific were candid about who should have the biggest role in enabling environmentally sustainable nutrition choices. 35% said corporations like nutrition companies have the biggest role, 34% opted for consumers, and 31% chose the government, indicating that all parties are almost equally important in contributing to the sustainable nutrition cause.

What is most heartening to see is that nine in 10 (90%) respondents feel that a nutrition company’s recycling program would encourage them to support its sustainability initiatives, showing that corporations can play an active role in sparking consumer actions against climate change.

    Herbalife Nutrition Launches Asia Pacific Simply Recycle Challenge

    To further expand its commitment to environmental sustainability, and address consumers’ growing desire for making sustainable nutrition choices, Herbalife Nutrition launched the Asia Pacific Simply Recycle Challenge on World Environment Day 2022 (June 5). The Challenge, which is organized as part of the company’s Go Green initiative in Asia Pacific from June to August, encourages Herbalife Nutrition distributors and independent Nutrition Clubs owners across the region to recycle their used Herbalife Nutrition product canisters. This recycling program will not only help increase recycling capacity in Asia Pacific markets, but will also contribute to global reforestation efforts. For every 25 Herbalife Nutrition product canisters recycled, one tree will be planted through the partnership with the global non-profit organization One Tree Planted.

    The new recycling program is an addition to Herbalife Nutrition’s ongoing efforts to eliminate negative environmental impacts. In its Global Responsibility Report: Nourishing People and the Planet launched last year, the Company discussed its goals to reduce the use of plastic and use more recycled materials like PCR (post-consumer resin) in its Formula 1 canisters, while also decreasing the overall amount of packaging for its nutrition products globally.

    For more information on Herbalife Nutrition’s global responsibility efforts, please visit www.IAmHerbalifeNutrition.com/global-responsibility/.

    About Herbalife Nutrition Ltd.

    Herbalife Nutrition (NYSE: HLF) is a global nutrition company that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in 95 markets by entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle. Through the Company’s commitment to nourish people, communities and our planet, Herbalife Nutrition pledges to achieve 50 million positive impacts – tangible acts of good – by 2030, its 50th anniversary.

    Babel Finance: 80M Capital Injection Confirms the Future of Crypto

    SINGAPORE – Media OutReach – 20 June 2022 – With an USD 80M capital injection in May 2022, when crypto markets are bearish, confidence in Babel Finance by many of the world’s leading investment institutions and investors shows that there is a future in crypto.

    Del Wang, the Co-Founder and CEO of Babel Finance, is confident in the growth of cryptocurrency, and the increasing mainstream adoption of cryptocurrencies will create a market even bigger than gold.

    Del Wang and the Babel Finance crypto team in Hong Kong and Singapore know that the latest funding round sets an upward trajectory in the perception of crypto and other tokens with institutional investors.

    Impact of the Ukraine war

    As the Ukraine war continues, Del Wang believes that the growing uncertainty will drive investors to seek assets that might help mitigate sovereign risk, including Bitcoin. As it becomes more popular in 2022, Bitcoin will continue to grow as demand rises and supply declines, with occasional corrections predicted.

    In addition, according to Del Wang and Babel Finance’s crypto research team, some clear trends are emerging in the volatile crypto market.

    First, the rising status of crypto assets

    At the macro level, order and chaos go back and forth. Every out-of-order fiat currency credit reconstruction corresponds to a new anchor.

    At the beginning, it was grain, then it moved to gold, and now along to Bitcoin. Bitcoin has the risk-aversion attribute in the next period and has the opportunity to become a strategic deployment resource for some important countries.

    In the future, the market value of crypto may also far exceed gold, and the total size of the crypto asset market might be 3-5 times that of today in three years, Del Wang believes.

    Aside from the current chaos like the Ukraine crisis, technological innovation and celebrity endorsements significantly impacting the mainstream adoption of Bitcoin and crypto among institutional investors, concerned investors are also looking for new options for higher-yielding investments because of liquidity issues during the Covid epidemic.

    Second, institutionalization is dominating the crypto space

    Previously, Bitcoin price was inextricably linked to the retail sector’s speculative game between buyers and sellers. By 2021, Bitcoin’s pricing power has shifted to institutions with different asset allocation requirements, including conventional financial institutions and tech titans joining the market with new technology.

    Furthermore, according to Del Wang, the crypto industry’s development route will undoubtedly duplicate traditional finance, retaining the same development roadmap.

    There will be more players as the crypto economy evolves. At the same time, its infrastructure and security will strengthen and grow. Many of the high-risk and unstable DeFi businesses will become more reliable and ubiquitous in the future.

    Finally, at least at the transaction level, crypto firms may supplant exchanges’ basic position. There will be prime brokerage, which first serves institutions by offering professional banking services such as basic deposit and loan products, derivatives that may hedge risks, and inter-institutional financial instruments.

    Del Wang’s crypto team is seeing a surge in demand for customized crypto-asset financial solutions with traditional finance features for institutional and high-net-worth customers. He believes that in the future, more diverse products, including ETFs and mutual funds and crypto asset management, will embrace the new wave of prospects.

    “The transition to trade via crypto tokens is likely to be inevitable in a fast-growing digital world. While the Fed’s liquidity restriction will affect asset values, the rising crypto dollar will provide a greater floor for Bitcoin. Given that the global economic climate will stay supportive, institutional investors will continue to choose Bitcoin investing in general,” Del Wang noted.

    The issuer is solely responsible for the content of this announcement.

    Asia’s Smartest Gym – GoFit – Debuts in Singapore

    No-frills and fuss-free concept offers memberships from only $88 per month

    SINGAPORE – Media OutReach – 20 June 2022 – Gym goers and fitness enthusiasts of all levels can rejoice at the debut of a new high value, low price (HVLP) gym brand in Singapore, GoFit, which is sure to lend more vibrancy to the local fitness scene. No-frills and fuss-free, GoFit is guided by its brand values of Smart, Bold, and Invigorating, and promises members a smart new way to train using its technology-driven approach to staffing, access, and working out. Prices start from a jaw-dropping $88 per month with no prepay or joining fee.

    GoFit is a new gym concept developed by Asia’s largest health club operator Evolution Wellness Group (Evolution Wellness), whose portfolio also includes popular gym brand Fitness First. GoFit makes its debut in Singapore through Evolution Wellness’s global licensing programme. Singapore’s pioneer GoFit gym opened in Geylang in early May, while another location at Changi, Singapore will open its doors this October. Another variant of GoFit is also slated to open in Brisbane, Australia, in October.

    Marc Lorenzi, CEO of FitBiz Pte Ltd and licensee for GoFit Geylang, said, “We are very excited to be partnering with Asia’s leading Fitness and Wellness operator Evolution Wellness. We believe in the thriving High Value Low Price market and our ambition is to allow fitness to be affordable and fun for as many people as possible. When we saw the concept of GoFit, we knew that this fitness offering was built for the future. The technology, seamless member experience and value for money provided to members made partnering with GoFit an easy choice. We are very glad to be able to bring this amazing product to the people in Singapore.”

    GoFit Geylang is a state-of-the-art, multi-million dollar investment in the heart of Geylang. With its distinct six-story building and colourful, eye-catching façade, GoFit welcomes all levels of gym goers, from the new-to-fitness clients, to the more serious fitness lover. It aims to serve the local community with an affordable and comprehensive fitness experience., with not only best in class cardio, strength and weights equipment, but also cinema quality virtual workouts, individual smart fitness mirrors, fitness assessments, and HydromassageTM at the chillout rooftop.

    “We’re here to showcase that affordable doesn’t mean low quality or low tech. Whether you’re a secondary school student who’s just starting your journey with fitness, to the seasoned fitness enthusiast, through to the older population who want to stay fit in retirement, there’s bound to be something to cater to your interest and fitness level. While our location may raise some eyebrows, we feel that GoFit’s presence in the vibrant neighbourhood of Geylang is our contribution in line with the government’s efforts to rezone the area to allow more commercial and institutional activities,” continued Marc.

    Siti Nurin, Director & Head of Operations at Fitness Capital Pte Ltd and licensee for GoFit Changi, concurred. “The recent Covid-19 pandemic shone the spotlight on the need to stay fit and healthy, but with inflation putting the squeeze on household spending, some people may feel the need to sacrifice or cut back on expenses. GoFit’s no-frills model and flexible membership structure gives people a good, comprehensive fitness experience at great value.”

    GoFit access is gained through an app for increased security and convenience, no access card is needed. A self-managed membership system makes it easy for members to purchase add-on services such as a session on a HydroMassage Lounger1, or a FitQuest fitness assessment2. Members can also participate in a Signature GoFit

    workout3, SuperCircuitTM; work out to over a thousand scheduled or on-demand digital classes, as well as stream their own workouts onto the smart fitness mirrors screens in the MyGoZoneTM4.

    Don’t wait or hesitate, get fit with GoFit today.

    Download pictures of GoFit Geylang here

    Notes:
    1. HydroMassage provides an invigorating recovery programme delivered by travelling water jets under a waterproof skin (so the user doesn’t get wet) to help alleviate muscle and soft tissue injuries.
    2. FitQuest is a fitness assessment that utilises four simple exercises (or tasks) and a heart rate recovery measurement that only takes four minutes to complete. Once the tasks have been completed, the results are displayed on the screen immediately and are also accessible online. The FitQuest machine can also be used to perform a body composition analysis to determine a variety of metrics including body fat and muscle percentage.
    3. SuperCircuit™ is a proprietary GoFit programme, with a mixture of cardio and strength training to give you that full-body burn. Members train in a designated zone for SuperCircuit™ where our equipment selection has been carefully constructed to ensure ease of use, adding to the efficiency the workout.
    4. Train your way in the MyGoZone™. Members can cast their preferred workouts from their phone onto the big screen, select the equipment they need, and work up a sweat in the privacy of the MyGoZoneTM.

    About GoFit

    GoFit was created with the intention of making fitness accessible to more people. Guided by its brand values of Smart, Invigorating, and Bold, GoFit aims to provide members with a convenient approach to fitness using technology as an enabler, in line with its brand positioning ‘to energise life through easy and affordable fitness.’ It offers members a smart new way to train through a no-frills, fuss-free gym experience. Malaysia is home to the pioneer GoFit club, which opened in November 2019.

    Get smart. Go. Get started with GoFit by visiting or contacting Chris Lee, Licensing Director, Evolution Wellness ().

    #GoFit

    About Evolution Wellness

    Evolution Wellness was established in 2017 by Navis Capital Partners and Oaktree Capital Management by bringing together two leading fitness brands in Southeast Asia – Celebrity Fitness and Fitness First – to form one of the largest, wholly-owned fitness club networks in the fast-growing Asian region. In just a few years our portfolio now has 7 brands, and our collective expertise spans the spectrum from HVLP fitness clubs to Luxury Wellness Retreats and is scaling globally through brand licensing and management services.

    For more information about Evolution Wellness and our portfolio brands, please visit .

    #EvolutionWellness