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April 23 has been declared the World Infant, Child and Adolescent Mental Health Day (WICAPHK) by the world’s leading psychiatric organizations for child and adolescence

SINGAPORE – Media OutReach – 11 May 2022 – Research has shown that most mental disorders develop in childhood and adolescence (before the age of 25), and one-quarter of number of years lost to disability or illness for mental and substance use disorders occur in youths. Recognising the urgency to address this burgeoning issue and to galvanise the global community to take ownership and action, the International Association for Child and Adolescent Psychiatry and Allied Professions (IACAPAP), International Society for Adolescent Psychiatry and Psychology (ISAPP), World Association for Infant Mental Health (WAIMH), and World Psychiatric Association Child and Adolescent Psychiatry (WPA-CAP) have jointly declared April 23 as the World Infant, Child and Adolescent Mental Health Day (WICAMHD) with a launch event on that day.

Children and adolescents form one third of the world’s population. Childhood and adolescence are foundational years and ideally a period of growth, learning and carefree exploration. However, many around the world are inflicted by trauma and crises – adverse experiences which research has demonstrated to impact lifelong mental and physical health.

Research has also shown that most mental disorders develop in childhood and adolescence (before the age of 25), and one-quarter of disability-adjusted life years for mental and substance use disorders occur in youths. Adverse Childhood Experiences (ACEs) are also contributing factors in the development of mental disorders in adult years. The indirect and compounding effects of this is a ballooning economic burden on societies, especially in the areas of healthcare utilisation and productivity loss.

Below are excerpts from speakers at the Launch: Associate Professor Daniel Fung, President of the IACAPAP said, “Studies of adults with both mental and physical illnesses have also shown that adverse childhood experiences can have long lasting effects later in life. The emphasis by most governments has always been on adults in both financial budgeting as well as policy development. We hope to change this with the World Infant Child and Adolescent Mental Health Day, by relooking our priorities and having the right reasons for planning our future. If there is no health without mental health, then the key to health and well-being of people and nations lies with our young, and we should take early steps to protect their mental health.”

Prof Campbell Paul, President for WAIMH said, “Early intervention means intervening early in childhood and before mental health problems become established when it is more difficult to help the child or young person resume a healthy social and emotional developmental trajectory. Around the world mental health services for infants, children and adolescents are patchy and sparse with many countries and communities having literally no access to child mental health services,”

Prof Norbert Skokauskas, Chair for WPA-CAP said, “We are aware of the current unmet needs in global child and adolescent mental health and it’s critical for us to call for an integrated approach with a clear vision for change, political support and funding to implement the vision, and trained healthcare workforce to implement the change in clinical practice,”.

Prof Mario Speranza, President of the ISAPP said, “Supporting adolescents’ mental health is not just a duty toward a significant part of the population. It may be useful to remind ourselves that children and adolescents represent over a quarter of the world population. It’s much more a question of investing in the most promising elements of our society. Raise the awareness of the specific needs of children and adolescents and supporting their mental health means investing in our very own future. This is the reason for celebrating the World Infant, Child and Adolescent Mental Health Day,”

The designation of Apr 23 as WICAMHD draws recognition of the importance of infant, child and adolescent mental health; and encourages stakeholders to advocate for the promotion of mental health and prevention of mental illness in the young by:

  • Improving global public awareness about infant, child and adolescent mental health.
  • Creating literacy and competencies in the promotion of infant, child and adolescent mental health as well as reducing the stigma of mental disorders in these populations.
  • Improving diagnosis, treatment, and prevention of infant, child and adolescent mental disorders through international cooperation and understanding.
  • Reaching out to countries with scarce resources to develop infant, child and adolescent mental health professionals.

The prevalence of mental disorders continues to rise in the young and is higher than in older-age groups. An improved understanding of this, as well as better awareness among communities and helping professionals cannot be underestimated.

A recording of the launch event can be viewed at https://www.youtube.com/watch?v=jgOV4WR0m7I

ABOUT THE ORGANIZATIONS

INTERNATIONAL ASSOCIATION FOR CHILD AND ADOLESCENT PSYCHIATRY AND ALLIED PROFESSIONS (IACAPAP)

The International Association for Child and Adolescent Psychiatry and Allied Professions (IACAPAP) mission is to advocate for the promotion of the mental health and development of children and adolescents through policy, practice and research.

The mission of IACAPAP is to promote child and adolescent psychiatry and the mental health and development of children and adolescents through policy, practice, training and research.

For more information, visit:

INTERNATIONAL SOCIETY OF ADOLESCENT PSYCHIATRY AND PSYCHOLOGY (ISAPP)

International Society for Adolescent Psychiatry and Psychology (ISAPP) is an organization established to work for the mental health of adolescents, and it is comprised of individual members devoted to working with adolescents, either in the field of child psychiatry and psychology or adult psychiatry and psychology.

The International Society for Adolescent Psychiatry and Psychology’s (ISAPP) mission is to increase public and professional awareness about the mental health and development of adolescents all around the world.

For more information, visit:

WORLD ASSOCIATION FOR INFANT MENTAL HEALTH (WAIMH)

The World Association for Infant Mental Health (WAIMH) is a not-for-profit organization for scientific and educational professionals. WAIMH’s central aim is to promote the mental wellbeing and healthy development of infants throughout the world, taking into account cultural, regional, and environmental variations and generating and disseminating scientific knowledge.

WAIMH’s mission promotes education, research, and study of the effects of mental, emotional and social development during infancy on later normal and psychopathological development through international and interdisciplinary cooperation, publications, affiliate associations, and through regional and biennial congresses devoted to scientific, educational, and clinical work with infants and their caregivers.

For more information, visit:

WORLD PSYCHIATRIC ASSOCIATION CHILD AND ADOLESCENT PSYCHIATRY SECTION (WPA-CAP)

The World Psychiatric Association Child and Adolescent Psychiatry (WPA-CAP) section supports the overall mission and goals of the WPA in:

  • Working with its members and partners around the world to promote child and adolescent mental health and to encourage the highest possible standards of clinical practice and ethical behaviour in child and adolescent psychiatry.
  • Contributing to education programs and research, meetings, and publications to increase knowledge about child and adolescent mental disorders and skills in addressing them.
  • Disseminating knowledge about evidence-based therapy and values-based practice in child and adolescent psychiatry.
  • Being a voice for the dignity and human rights of young patients and their families
  • Upholding the rights of the child and adolescent psychiatrists where they may be challenged.

For more information, visit:

#IACAPAP

Prime Minister Phankham Departs for United States to Join US-ASEAN Summit     

PM Phankham Viphavanh and Deputy Chief of Mission at the US Embassy in Vientiane, Ms. Joy M. Sakurai at Wattay International Airport (photo: U.S Embassy in Vientiane).
PM Phankham Viphavanh and Deputy Chief of Mission at the US Embassy in Vientiane, Ms. Joy M. Sakurai at Wattay International Airport (photo: U.S Embassy in Vientiane).

Prime Minister Phankham Viphavanh departed Vientiane yesterday evening to attend the US-Asean Special Summit to be held in Washington, DC from 12-13 May.

Digital Business Lab: Over 50% of people would use VPNs for social media like Instagram if banned in Hong Kong

HONG KONG SAR – Media OutReach – 11 May 2022 – Digital Business Lab and Standard Insights conducted a survey campaign in Hong Kong to understand the active population’s perception, preferences, and opinions on potential restrictions of social media & communication platforms in the future. Hong Kong’s media landscape has witnessed a seismic shift in the last few years. From films being deemed a threat to national security law and therefore banned, to public broadcasters such as RTHK’s social media pages being paused, to social media platforms like TikTok being removed from app stores. There are 6.44 million active social media users in Hong Kong, equivalent to 85.6% of the total population, making social media one of the most influential media types in the city. During the research, 502 respondents, aged between 18 and 40 years old, were interviewed on their anticipated behaviours if international social networks were to exit the market.

The majority of people fear change in social media regulation.

68% of respondents expressed their concerns about possible limits on social media and communication platforms in the city, demonstrating the potential significant impact that platform regulations would have on the daily lives of Hong Kongers. 17% “did not know” how they felt when asked about potential restrictions, and the rest were not worried.

Currently, only 23% of respondents use a VPN to navigate online and 17% do not know what a VPN is.

The study, held at the beginning of 2022, found that 60% of respondents would use a VPN for YouTube and 55% of them would use one for Instagram if these platforms were restricted in Hong Kong.

The research discovered that Instagram, WhatsApp, and YouTube were the most popular social media and communication platforms in Hong Kong, with YouTube having the highest penetration rate.

Instagram is the top social media platform in Hong Kong, with 86.1% using it for following and sharing content whilst also using it to learn about new things.

WhatsApp surpasses all other platforms for communication and business, with 65.1% using it for such purposes.

The findings also showed that if YouTube and Instagram are restricted locally, WeChat, Douyin, and Xiaohongshu (RED) would be the top 3 preferred replacement apps.

Solutions & Opportunities for Brands and Marketers

As Social Media Specialists in the field, Digital Business Lab recommends 3 ways forward for brands and marketers to sustain close relationships with their audiences.

1. Sustain Continuous Communication with Audiences with or without a VPN

For enterprises in China, VPN is a grey area. If a VPN is to be used, a comprehensive legal check has to be initiated for eligibility to obtain a VPN licence and to source for a VPN operator. If a VPN is not the way out, the organisation’s marketing plan will likely be restructured.

In-house research was carried out using Facebook Ads as a barometer to understand the impacts of targeting & retargeting. Facebook was used as it is the most popular social media channel (including Instagram) and has a full scale of functions.

Here are the key findings based on Facebook Ad Manager:

  • Geographical targeting will not be accurate due to inaccurate IP addresses
  • Ads might also become irrelevant due to geographical impacts (e.g. ads in Dutch might be shown to users who switched their VPN location to the Netherlands but are physically browsing from Hong Kong)
  • Retargeting VPN users through website data as a source will be impossible, as Cookies will not be saved correctly with anonymous website visits
  • Social media-based or customer lists (e.g., email addresses) as sources will not be affected

To accurately target audiences going forward, programmatic advertising technologies are the solution.

“Digital Business Lab suggests accelerating your marketing collaboration with your/our ad tech partners, focusing on audience identification. Approaches such as proximity marketing data or app data can provide highly accurate audiences & automated expansions. To illustrate, our ad tech partner Adsquare can tell us that 294K people in Hong Kong are using Payme.”

2. Be Present in Replacement Apps

Without VPN services available in China, popular social media sites used by brands for global marketing campaigns, such as Instagram, Facebook, Pinterest, YouTube, and WhatsApp, are not accessible to target audiences on the mainland, which might happen in Hong Kong in the future.

This is why brands and marketers should choose to develop their global online presence by joining replacement apps such as WeChat, Douyin, and Xiaohongshu.

A good starting point is to understand the local population’s current usage of the Chinese Apps, and then prioritise the platform usage based on marketing objectives. For example:

  • Xiaohongshu would be a priority for lifestyle-related brands
  • Use WeChat and Xiaohongshu first for brand development
  • Use Douyin (Taobao), Xiaohongshu (for opening RED stores), Weibo (Taobao), and WeChat (JD.com or WeChat e-commerce mini program) if marketing objectives are Sales-focused

Whilst the unpredictability of the future social media landscape in Hong Kong may be unnerving for marketers, there are still great solutions and potentially exciting opportunities for marketers and users to discover.

3. Implement Both!

About Digital Business Lab

We are social media mavens with an international flair, supporting brands with creative storytelling, comprehensive strategies, professional video production, meticulous data analysis and social media management in their digital marketing campaigns and needs.

Website:
Linkedln –
Instagram –
Facebook –
Twitter –

#socialmediamarketing #digitalmarketing #videoproduction #influencermarketing #genzmarketing #DBLHK #DBLSG

About Standard Insights
At Standard Insights, we believe there is a better and more useful way to conduct market research. Our mission is to provide evidence-based, practical market insights and actionable recommendations to our clients in order for them to make fast and well-informed decisions.

Website:
Linkedln –
Instagram –
YouTube –
Twitter –

#marketresearch #pulsesurvey #2022trends #AsiaInsights

The issuer is solely responsible for the content of this announcement.

Truescope Singapore Expands into New Office

Truescope is a partner company of Dataxet, the fastest growing media intelligence group in Southeast Asia

SINGAPORE – Media OutReach – 11 May 2022 – Since opening shop in mid-2020, Truescope Singapore has quickly grown to 70 enterprise and public sector clients, including the ‘Whole of Government’ Media Monitoring and Online Analytics business. They will embark on their next phase of growth from new offices at 15 Scotts Road starting 29 April 2022. The new office will also act as Dataxet’s HQ guiding their operations and growth across the region.

Ribbon-cutting ceremony during the grand opening of Truescope Singapore's new office along Scotts Road. (L-R Jason Lee, CEO of Truescope Singapore, John Croll, Co-Founder and CEO of Truescope and David Liu, Co-Founder and CEO of Dataxet)
Ribbon-cutting ceremony during the grand opening of Truescope Singapore’s new office along Scotts Road. (L-R Jason Lee, CEO of Truescope Singapore, John Croll, Co-Founder and CEO of Truescope and David Liu, Co-Founder and CEO of Dataxet)

Truescope’s media monitoring platform distils big data from media sources and platforms into real-time dashboard analytics and automated insight reports. Machine learning and natural language processing unlock insights that organisations use to inform communication strategy and activation.

The grand opening event celebrated current clients and high-profile members of the media, communications, and marketing communities. Key leadership addressing attendees included David Liu, Founder and CEO of Dataxet, John Croll, Co-Founder and CEO of Truescope; Jason Lee, CEO of Truescope Singapore; and Kelvin Koh, Commercial Director of Truescope Singapore.

The Truescope Singapore team
The Truescope Singapore team

John Croll shared, “The new Singapore office is a sign that our next gen media intelligence offering is resonating with the marketplace. We’re providing new levels of value and insights through a powerful platform, great user experience and top-tier talent”.

Jason Lee added, “Our new environment underscores Truescope Singapore’s commitment to our clients and our industry. The new, dynamic space within the heart of Singapore’s business district is the ideal place to collaborate, innovate and partner with clients looking to leverage media intelligence as a key strategic and information tool”.

Dataxet’s David Liu shared, “Our joint venture with Truescope is an important part of providing best in class Commstech solutions to our clients. Real-time, real-world big data is increasingly becoming a core driver of business and brand success. At Dataxet, we continually pushing AI-enabled ways of helping clients realize high-value insights at scale”.

Dataxet was established in 2020 with the Truescope Singapore joint venture and acquisitions of Sonar in Indonesia and NAMA in Malaysia. In 2021, Dataxet continued expanding in SEA when InfoQuest Thailand was welcomed to the group.

About Truescope

is the next generation of media intelligence; harnessing hundreds of millions of posts every day to deliver hyper-relevant, real-time media insights into the stories that influence brand, reputation, policy and competitive performance. Truescope combines and transforms data across media types and languages, into a single, coherent, and easily searchable metadata-enriched database.

#Truescope

About Dataxet

is a leading integrated data intelligence holding company operating in Asia. Its branded networks provide best-in-class media monitoring services along with localised research and data analytics expertise to deliver accurate, applicable and actionable data insights.

The issuer is solely responsible for the content of this announcement.

Celebrate With Huge Savings on Beauty & Alcohol With iShopChangi’s Attractive Promotions Lined Up Till June

SINGAPORE – Media OutReach – 11 May 2022 – Shop for your favourite alcohol and beauty products this May and June with two of iShopChangi‘s greatest promotions yet! Give yourself the pampering you’ve been waiting for with huge savings on iShopChangi’s beauty products, and liven up the party with massive discounts on selected duty-free alcohol storewide.

Not one, but two iShopChangi promotions are available to you throughout May and June this year. Travellers and non-travellers can enjoy discounts and celebrate with international best-selling liquor and beauty products.

Drink Around the World

From 6 May to 5 June, join iShopChangi and celebrate Drinks Around The World! Shake 8% off your total cart value with a minimum spend of S$100 using the promo code <BOOZE8> (discount capped at S$50). For more savings, enjoy 15% off when you check out with a minimum S$250 using the promo code <BOOZE15> (discount capped at S$80). You can buy a bottle of Edinburgh Gin for S$70.76, saving 43% off the original price of S$124.61. Or, get a bottle of Penfolds Bin 150 Marananga Shiraz, for just S$90. Originally worth S$117.24, you’ll save 23% off already GST-absorbed prices at checkout. You must be of legal age to shop for alcohol on iShopChangi – enjoy responsibly!

Beauty Around the World

Take home your favourite beauty products and essentials at amazingly discounted prices with iShopChangi’s Beauty Around the World campaign! From 9 May to 2 June, snap up vouchers like S$20 off a minimum spend of S$180 when you key in the promo code <BEAUWORLD20>. Cart out with a minimum of S$400 and save S$50 when you apply <BEAUWORLD50>. Buy a La Mer Ritual Hydration Beauty Set for just S$255, down from an original price of S$306, or the Ést.Lab Eye Spa On-The-Go Beauty Set for S$106, discounted by 15% from S$124.

Discounts for Travellers and Non-Travellers

Travelling through Changi Airport? There’s no better time to shop on iShopChangi. Make your purchase 30 days in advance and up to 12 hours before your arriving or departing flight, and your products will be ready for pick up at our Collection Centres within the departure hall in every terminal or delivered to you if you are arriving in Singapore. Lock in the promo code <FLY7> to receive 7% off before 22 December, with a discount capped at S$50 and no minimum spend.

If you’re not travelling, iShopChangi remains Singapore’s number one destination for revelling in the best deals and discounts islandwide. Shop tax and duty-free prices even without flying, and have your products delivered to Singaporean residential addresses for free when you spend S$59 or more at the checkout! Lock in the promo code <VESAK3XGST> to receive 14% off S$400 before 18 May, with a discount capped at S$100.

More Deals on iShopChangi

There’s never an end to the celebration when it comes to iShopChangi. Sign up with Changi Pay for free to make the most of a S$5 Welcome Voucher, and join Changi Rewards – also for free – to receive 10% off your first purchase after registration! As with all promotions, redemption caps, product exclusions and T&Cs apply.

About iShopChangi

iShopChangi was launched in 2013 as an extension of Changi Airport’s promise to deliver greater comfort and convenience to travellers in its suite of airport retail offerings. Passengers can browse and purchase tax- and duty-free products across all terminals between 30 days to 12 hours pre-flight on the e-store – and choose to collect their items at Collection Centres within departure, upon arrival or have them delivered free in Singapore. Providing easy access to over 30,000 products across 900 brands and exclusives such as Changi First product launches, the site has since received global recognition with its award for Best Website – Retail Customer Facing at The Moodies: the Airport and Travel Retail Digital Media Awards 2018. In early 2020, the e-commerce store started to retail a selection tax- and duty-absorbed products to Singapore-based residents without the need to fly.

#iShopChangi

Celebrate With Huge Savings on Beauty & Alcohol With iShopChangi’s Attractive Promotions Lined Up Till June

SINGAPORE – Media OutReach – 11 May 2022 – Shop for your favourite alcohol and beauty products this May and June with two of iShopChangi‘s greatest promotions yet! Give yourself the pampering you’ve been waiting for with huge savings on iShopChangi’s beauty products, and liven up the party with massive discounts on selected duty-free alcohol storewide.

Not one, but two iShopChangi promotions are available to you throughout May and June this year. Travellers and non-travellers can enjoy discounts and celebrate with international best-selling liquor and beauty products.

Drink Around the World

From 6 May to 5 June, join iShopChangi and celebrate Drinks Around The World! Shake 8% off your total cart value with a minimum spend of S$100 using the promo code <BOOZE8> (discount capped at S$50). For more savings, enjoy 15% off when you check out with a minimum S$250 using the promo code <BOOZE15> (discount capped at S$80). You can buy a bottle of Edinburgh Gin for S$70.76, saving 43% off the original price of S$124.61. Or, get a bottle of Penfolds Bin 150 Marananga Shiraz, for just S$90. Originally worth S$117.24, you’ll save 23% off already GST-absorbed prices at checkout. You must be of legal age to shop for alcohol on iShopChangi – enjoy responsibly!

Beauty Around the World

Take home your favourite beauty products and essentials at amazingly discounted prices with iShopChangi’s Beauty Around the World campaign! From 9 May to 2 June, snap up vouchers like S$20 off a minimum spend of S$180 when you key in the promo code <BEAUWORLD20>. Cart out with a minimum of S$400 and save S$50 when you apply <BEAUWORLD50>. Buy a La Mer Ritual Hydration Beauty Set for just S$255, down from an original price of S$306, or the Ést.Lab Eye Spa On-The-Go Beauty Set for S$106, discounted by 15% from S$124.

Discounts for Travellers and Non-Travellers

Travelling through Changi Airport? There’s no better time to shop on iShopChangi. Make your purchase 30 days in advance and up to 12 hours before your arriving or departing flight, and your products will be ready for pick up at our Collection Centres within the departure hall in every terminal or delivered to you if you are arriving in Singapore. Lock in the promo code <FLY7> to receive 7% off before 22 December, with a discount capped at S$50 and no minimum spend.

If you’re not travelling, iShopChangi remains Singapore’s number one destination for revelling in the best deals and discounts islandwide. Shop tax and duty-free prices even without flying, and have your products delivered to Singaporean residential addresses for free when you spend S$59 or more at the checkout! Lock in the promo code <VESAK3XGST> to receive 14% off S$400 before 18 May, with a discount capped at S$100.

More Deals on iShopChangi

There’s never an end to the celebration when it comes to iShopChangi. Sign up with Changi Pay for free to make the most of a S$5 Welcome Voucher, and join Changi Rewards – also for free – to receive 10% off your first purchase after registration! As with all promotions, redemption caps, product exclusions and T&Cs apply.

About iShopChangi

iShopChangi was launched in 2013 as an extension of Changi Airport’s promise to deliver greater comfort and convenience to travellers in its suite of airport retail offerings. Passengers can browse and purchase tax- and duty-free products across all terminals between 30 days to 12 hours pre-flight on the e-store – and choose to collect their items at Collection Centres within departure, upon arrival or have them delivered free in Singapore. Providing easy access to over 30,000 products across 900 brands and exclusives such as Changi First product launches, the site has since received global recognition with its award for Best Website – Retail Customer Facing at The Moodies: the Airport and Travel Retail Digital Media Awards 2018. In early 2020, the e-commerce store started to retail a selection tax- and duty-absorbed products to Singapore-based residents without the need to fly.

#iShopChangi

Laos Sends First Gymnast to SEA Games in Hanoi

Praewa Misato Philapandeth, young rhythmic gymnast.

Laos will send its first rhythmic gymnast to the 31st Southeast Asian Games in Hanoi, Vietnam.

7CAFÉ hits milestone of 600 stores! Hong Kong’s largest coffee network launches exciting activities for customers to join the fun!

HONG KONG SAR – Media OutReach – 11 May 2022 – 7-Eleven’s own brand 7CAFÉ provides customers with freshly brewed coffee that is quick, convenient, good quality and affordable. This April, 7CAFÉ reached the major milestone of 600 stores! With the largest number of outlets in Hong Kong, 7CAFÉ is the biggest coffee network in town offering “a cuppa round every corner”! So whether you’re on your way to work or heading to class, you always know you’ll be able to enjoy a cup of good quality, freshly brewed coffee on the go anytime, anywhere!

To mark this milestone, 7CAFÉ is launching a series of exciting promotions and activities! These include the “Make Your Own Good Coffee” Sure-Win Lucky Draw Game and the introduction of two all-new 600 stores limited-edition Ginger flavour drinks, Ginger Latte and Ginger Flavoured Milk, so all its customers can join in on the fun!

“Make Your Own Good Coffee” Sure-Win Lucky Draw Game^

“Make Your Own Good Coffee” will last for six consecutive days from 11 to 16 May, with an unprecedented 600 free cups of coffee up for grabs every hour! In the game, step into the shoes of a 7CAFÉ barista and experience the fun of making your own cup of great quality, freshly brewed 100% Arabica coffee according to the “golden ratio”! At the start, the game will select a popular 7CAFÉ coffee drink – a Café Latte, Cappuccino or Flat White – for the player to make. Coffee and fresh Australian milk will start flowing from the 7CAFÉ coffee machine. Players then need to use their skill and dexterity to tap the coffee and milk buttons on the left and right of the screen at just the right time to stop the flow to make the perfect cuppa!

After successfully preparing your cup of 7CAFÉ coffee in line with the ‘golden ratio”, you can then enter a lucky draw for a chance to win a 7CAFÉ Free Drink E-Coupon. Then head to your nearest 7CAFÉ store to redeem and chill out with your own real cup of great tasting coffee!

600 Stores Limited-Time New Flavours – Ginger Latte & Ginger Flavoured Milk*

To mark its milestone of 600 stores, 7CAFÉ has specially created a pair of all-new, innovative drinks – Ginger Latte and Ginger Flavoured Milk (Hot $14, Iced $16) – inspired by the familiar flavours of Hong Kong-style dessert Ginger Milk Curd to bring its customers a whole new coffee experience! The Ginger Latte is the perfect blend of zesty ginger flavours, aromatic freshly ground 100% Arabica coffee and high-quality Australian milk. 7CAFE’s rich and creamy Ginger Flavoured Milk is perfectly balanced and full of flavour, delivering a totally new yet uniquely Hong Kong taste sensation.

7CAFÉ is also giving its coffee cups a makeover with an exclusive 600 Stores limited-time design. Featuring the super cute Gullu Gullu coffee bean characters, the colourful design will be sure to brighten up your day! From now until 17 May, customers can use an e-coupon* to try the drinks at a special price of $10** for a limited time only to share in the joy of our 600 stores together!

**Download e-coupon: https://bit.ly/3vKd9SL

^The game will start on 11 May (7am). During the promotion period, visit the game site www.7cafe-minigame.com and follow the instructions to complete the challenge and enter the lucky draw. After registering a Hong Kong mobile phone number, you will receive a text message (SMS) on your mobile phone within one working day to obtain a link to your “7CAFÉ Free Drink E-Coupon” or “7CAFÉ $10 Special Price Coupon”. The “Make Your Own Good Coffee” Lucky Draw Game will give out 600 “7CAFÉ Free Drink E-Coupons” every hour, so you have a great chance of winning! Over the whole promotion period, each registered phone number can only win a maximum of one “7CAFÉ Free Drink E-Coupon”, but there is no limits on the number of times you can play the game. So keep on playing even if you’re not successful the first time round!

Please refer to the game site for terms and conditions.

* Valid from 3 May (7am) to 17 May 2022. This coupon is applicable to Ginger Latte, Ginger Flavoured Milk, Hazelnut Latte and Mocha. This coupon cannot be exchanged for cash or used in conjunction with other promotions. This coupon can only be used at 7-Eleven stores with the listed product(s) available. It cannot be used at certain stores in Hong Kong and Macau (including but not limited to Repulse Bay, Airport, Chek Lap Kok Air Terminal, AsiaWorld-Expo, Inspiration Lake Recreation Centre and Team Disney, Hong Kong Disney Resort stores and Food Kiosks, Ngong Ping Market, Macau International Airport Terminal Departure Level Store and 7CAFÉ+). If this coupon is altered or damaged, it will be considered void. Some 7CAFÉ stores do not offer hot milk or iced drink options. Some products are only available in selected stores. Limited quantity available, while stocks last. All prices listed are in Hong Kong dollars at Hong Kong stores and in Macanese Patacas at Macau stores. The product prices shown at the stores shall prevail. Product images are for reference only. In case of any dispute, 7-Eleven reserves the right of final decision.

About 7CAFÉ

7CAFÉ is one of 7-Eleven’s own brands. Available at over 600 stores, 7CAFÉ enables customers to enjoy freshly brewed coffee on the go that is quick, convenient, good quality and affordable. 7CAFÉ sources premium 100% Arabica coffee beans from Brazil, Honduras, Bali and Sumatra. The beans are then freshly roasted locally in Hong Kong to preserve their characteristic flavour. The house blend with its sweet, slightly nutty aroma is specially made for and totally exclusive to 7-Eleven.

The issuer is solely responsible for the content of this announcement.