Home Blog Page 600

From March to August: Yiwu’s Christmas Export Peak Season in Full Swing

YIWU, China, April 11, 2026 /PRNewswire/ — Despite the complexity and volatility of the global trade environment, consumers worldwide remain steadfast in their pursuit of festive experiences and an enhanced quality of life. In Yiwu, the peak season for Christmas exports kicked off as expected in March, driving the entire industry chain into full swing.

Product display images available on Yiwugo.com
Product display images available on Yiwugo.com

Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. According to data from Yiwugo, search and order volumes for Christmas-related products, such as Christmas trees and Santa Claus decorations, have been steadily increasing since March. This seasonal surge is supported by long-established manufacturers with deep industry roots, many of whom have been operating for more than a decade, and some for over 20 years.

“Christmas Gift”: Leveraging Guangdong’s Craftsmanship to Fulfill Yiwu’s Global Orders

Lu Fei, the head of Christmas Gift, brings over 20 years of experience in the Christmas gift industry. To guarantee exceptional product quality, the company has established its production base in Guangdong, capitalizing on the region’s superior craftsmanship and robust supply chain resources. Committed to rigorous manufacturing standards, it steadfastly rejects low-quality mass production.

“Yiwugo has provided our company with substantial growth opportunities,” Lu Fei remarked. His store ranks among the platform’s Top 20 across all industries, with average daily traffic recently exceeding 5,000 visitors. Impressively, over 70% of online trial-order customers have been converted into long-term major offline clients.

Christmas Gift specializes in Christmas figurines, miniature Christmas trees, and nutcrackers, offering nearly 10,000 product varieties, many of which are protected by proprietary patents. The company maintains stringent quality control throughout the production processes: telescopic products undergo multiple tests to ensure seamless operation and durability, while illuminated items are crafted to meet the highest industry standards. At its Guangdong production base, Christmas trees alone undergo up to nine surface-finishing techniques, far exceeding basic coating requirements.

The company is dedicated to launching new product series every six months. This year, its newly introduced miniature Christmas tree display box, known for its elegant design, secured a single order of over 80,000 units from a US client. Since April, repeat orders from South American customers have remained strong, while several long-term partners have each recorded annual purchases surpassing RMB 1 million.

Shengfa: Craftsmanship as the Foundation of Quality Excellence

With over two decades of industry experience, Shengfa Industry and Trade Co., Ltd. has consistently placed product quality and R&D innovation at the core of its competitiveness. Its Christmas trees, LED fiber-optic trees, wreaths, rattan products, and related items are exported to markets across the Middle East, Europe, Japan, the ROK, South America and beyond.

Under the leadership of Chen Yongnian, the company remains firmly committed to maintaining the highest quality standards. All materials are 100% virgin, and the flocking on the artificial plants is dense and flawless, leaving no room for compromise or substandard workmanship. Before each batch departs the factory, every product undergoes a minimum of five comprehensive inspections. These stringent quality controls have allowed Shengfa to maintain its partnerships with several established European traders for over a decade. In Brazil, a major client operating more than 2,000 supermarkets records annual purchases exceeding RMB 3 million.

More than 80% of Shengfa’s core production team members are highly skilled technicians with over eight years of experience. The company regularly hosts training sessions to maintain its commitment to quality excellence through craftsmanship. Chen Yongnian noted that in 2025, the company forged partnerships with several prestigious clients through Yiwugo, reinforcing its confidence in expanding its presence on this platform.

With the Christmas procurement season now in full swing, clients from Brazil and other South American markets have begun placing early orders. As a result, the company’s production schedule is fully booked through August.

From Online Traffic to Offline Deals: Yiwugo Connects Merchants to the Global Market

In Yiwu, many Christmas goods manufacturers have followed a similar development path to that of Christmas Gift and Shengfa. As the official platform for Yiwu’s commodities market, Yiwugo is dedicated to integrating online and offline channels, wholesale and retail operations, and domestic and cross-border trade, thereby bridging global buyers and local producers. Through this model, the platform delivers end-to-end services from online inquiries and sample dispatch to offline transactions.

As the peak season gains momentum, a wide range of new Christmas products will be shipped by Yiwu merchants through Yiwugo to destinations around the world. Behind this global journey are factory workers, Yiwugo’s business operators, and quality controllers, whose dedication and professionalism help ensure the timely delivery of Christmas products to markets worldwide, reflecting the craftsmanship and warmth of Chinese-made goods.

 

Makerfire Adopts Breakthrough USX51 Industrial-Grade AI Flight Controller: Empowering Enterprises to Cut Costs and Boost Efficiency in Low-Altitude Operations

SHENZHEN, China, April 11, 2026 /PRNewswire/ — Makerfire, a global provider of industrial-grade open-source drone hardware and low-altitude intelligent solutions, officially adopted the UTMSYS USX51 AI Computing Flight Controller. Designed exclusively for industrial scenarios, this integrated flight controller features three core technical barriers: industrial-grade stable flight control algorithms, 10 TOPS high-computing edge AI, and full-scenario safety-adaptive design. It enables the commercial upgrade of industrial drones from stable flight to autonomous decision-making, providing a highly adaptive and cost-effective core solution for enterprises in surveying and mapping, security, industrial inspection and other fields.

The USX51 deeply integrates the industry-validated Pixhawk 6X flight control system with a dedicated AI module, natively supporting visual recognition and multi-target tracking, and compatible with mainstream AI models such as YOLO/MobileNet/UNet. It achieves precise positioning and stable operation in harsh industrial environments such as strong electromagnetic interference and complex terrain. Its dual open-source architecture (Ubuntu 22.04, ROS2 Humble) is fully compatible with PX4/ArduPilot firmware, seamlessly integrating LiDAR and video transmission systems to significantly reduce enterprises’ secondary development costs and cycles. It is highly adaptable to commercial scenarios such as industrial inspection, surveying and mapping, security monitoring, and power line inspection, helping enterprises improve operational efficiency and expand the boundaries of low-altitude operations.

With 13 years of expertise in core drone technologies, Makerfire holds more than 140 industrial-grade invention patents, operates in over 600 cities worldwide, and its industrial-grade solutions have served global enterprises in surveying and mapping, security, and industrial manufacturing. Founder of Makerfire stated: “The core of USX51 is to solve the actual commercial pain points of enterprise customers. The combination of 10 TOPS edge AI computing power and industrial-grade stable design breaks the commercial landing barriers of intelligent drones, enabling enterprises to truly realize the intellectualization, high efficiency and low cost of low-altitude operations, and boosting the global commercial development of the low-altitude economy.”

About Makerfire

Founded in 2013, Makerfire is an ISO 9001-certified national high-tech enterprise, specializing in the R&D and commercialization of industrial-grade open-source drone hardware and low-altitude intelligent solutions. We provide global enterprises in surveying and mapping, security, industrial manufacturing and other fields with full-chain industrial-grade technical support from core hardware to scenario-based implementation.

Website: https://www.makerfire.com
LinkedIn: https://www.linkedin.com/company/makerfirecompany/
Business: business@makerfire.com
Media: pr@makerfire.com

USX51 Product Page: https://meshnology.com/products/usx51-computing-power-flight-controller

OCI Global Publishes 2025 Annual Report and Audited Financial Statements

AMSTERDAM, April 10, 2026 /PRNewswire/ — OCI Global N.V. (“OCI” or the “Company”) (Euronext: OCI) today announced the publication of its 2025 Annual Report, including the audited financial statements for the year ended 31 December 2025.

The Annual Report and the audited financial statements therein include disclosures reflecting the substantial transformation of OCI during 2025, including the completion of major divestments, the return of capital to shareholders, and the resulting simplification of the group’s portfolio and capital structure.

The Annual Report has been filed with the Dutch Authority for the Financial Markets (AFM) using the European Single Electronic Format (ESEF). The 2025 Annual Report is also available for download on OCI’s website at www.oci-global.com.

Further information regarding OCI’s Annual General Meeting will be communicated in due course.

About OCI Global

Learn more about OCI at www.oci-global.com. You can also follow OCI on LinkedIn.

Monport Taps Growing Demand for Personalized Pet Products with Advanced Laser Engraving Solutions

NEW YORK, April 11, 2026 /PRNewswire/ — The global pet industry continues to evolve as owners increasingly seek personalized items that reflect the emotional bond they share with their animals. From custom name tags to engraved memorial pieces, personalized pet products are becoming a meaningful segment within both e-commerce and local craft businesses.

Monport Laser, a provider of precision laser engraver and laser cutter solutions, is supporting this shift by enabling creators to produce detailed, customized pet items across a wide range of materials.

The Growing Appeal of Pet Engraving and Customization

Personalized pet engraving has gained traction as pet owners move beyond standard, mass-produced accessories. Items such as engraved collars, ID tags, feeding stations, and decorative plaques offer both practical value and emotional significance. In particular, memorial products—such as engraved frames, urns, and keepsakes—have become an important category, reflecting the deep connection many people have with their pets.

This demand is also being fueled by online marketplaces and small business platforms, where customized pet products consistently rank among popular handmade and made-to-order items. The ability to offer personalization—names, dates, portraits, and unique designs—gives small businesses a competitive edge while allowing customers to create something truly one-of-a-kind.

CO2 Laser Engraving Machine Enables Versatile Pet Product Creation

To support a wide variety of materials used in pet products, a CO2 laser engraving machine remains a core tool for many creators. Monport’s CO2 laser machines are designed to handle wood, acrylic, leather, glass, and rubber—materials commonly used for pet tags, signage, and accessories.

Laser machines like the Effi Series CO2 laser engraving machine offer larger working areas and enhanced speed, making them suitable for batch production and larger items such as pet furniture accents or engraved display pieces. At the same time, compact options allow smaller workshops to maintain precision without requiring industrial-scale setups.

Desktop Laser Cutter Supports Small Businesses and Creators

For those entering the personalized pet product space, a desktop laser cutter provides an accessible starting point. Monport’s Reno Series, for example, combines ease of use with features such as camera-assisted alignment and autofocus, helping users produce consistent results with minimal setup.

These systems are often used for creating smaller items like pet tags, keychains, and customized ornaments. Their ability to handle multiple designs in a single workflow also supports batch production—an important advantage for online sellers managing custom orders.

Fiber Laser Engraver and MOPA Fiber Lasers for Metal Pet Products

Metal engraved pet products, including stainless steel tags and premium pet accessories, require a different level of precision. A fiber laser engraver is typically used for these applications, offering fine detail and long-lasting markings that resist wear.

Monport’s systems, including those utilizing MOPA fiber lasers, expand these capabilities by enabling color marking on metal surfaces. This allows for more creative flexibility, particularly for businesses looking to produce visually distinctive or higher-end items.

Balancing Creativity and Efficiency in a Growing Market

As the personalized pet product market continues to expand, the ability to balance creative customization with efficient production is becoming increasingly important. Laser technology offers a practical solution, allowing creators to maintain detail and consistency while scaling their operations.

Monport Laser’s range of solutions reflects this balance—supporting both individual creators and growing businesses as they respond to evolving consumer preferences in the pet industry.

National Pet Day Sale: Limited-Time Event

In recognition of the growing interest in pet-related creations, Monport Laser is running its National Pet Day Sale from April 9 to April 16, 2026.

Paws & Lasers: Custom Pet Gifts Made Easy with Monport

  • Save up to $5,000+ on select machines
  • Extra 6% OFF on machines
  • Buy One Machine, Get One Free on select models (GA 100, GT Series, Effi Series)
  • Free premium accessories, including marking sprays, coolant, and optical components

Explore laser engraver and laser cutter solutions designed for personalized pet product creation.

About Monport Laser

Monport Laser provides advanced laser engraving and cutting systems designed to support precision manufacturing, customization, and creative applications across industries.

Media Contact:
Monport Laser
Email: official@monportlaser.com 
Website: www.monportlaser.com

Milesight Launches EG71, the Industry’s First Unified Gateway for Deep Building Integration

XIAMEN, China, April 10, 2026 /PRNewswire/ — Milesight, a leading provider of innovative IoT products, announced the launch of the EG71 Building IoT Gateway, designed to address smart building integration challenges.

As smart buildings scale in complexity, integration remains the industry’s key bottleneck. Fragmented protocols, including BACnet, Modbus, KNX, M-Bus, I/O, and LoRaWAN®, continue to operate in isolation, forcing integrators to rely on multiple gateways and protocol converters.

Milesight’s EG71 Building IoT Gateway is designed to simplify this complexity by enabling deep integration across both wired and wireless devices. It unifies major building protocols connectivity into a single device, including Modbus, BACnet, KNX, M-Bus, I/O, and LoRaWAN®. The gateway can support up to two thousand devices and twenty thousand data points while maintaining a streamlined architecture without introducing additional gateways or protocol layers.

The EG71 also delivers industry-leading connectivity, supporting Modbus TCP and BACnet/IP for seamless BMS integration, alongside MQTT(S) and HTTP(S) for secure connections to cloud and third-party platforms. Together, these capabilities create a unified data flow from field devices to applications within one integrated framework.

Beyond connectivity, the EG71 introduces deeper integration at the edge. With built-in support for Node-RED, Python, and Docker, it enables real-time data processing and application deployment directly at the gateway. This allows sensitive data to remain on-site while reducing reliance on cloud infrastructure or stable network connectivity.

With the EG71, Milesight moves beyond simply adding another gateway to the ecosystem. We are advancing how gateways enable deep integration. This is a shift from connecting systems to truly integrating them. By improving unified integration, Milesight positions the EG71 as a significant step forward for next-generation smart buildings.

About Milesight

Milesight offers multi-potential sensing products to capture the most meaningful data and makes it accessible across diverse applications. It innovatively applies emerging technologies such as AI, 5G, and IoT to distinct use scenarios. With a commitment to making sensing matter, Milesight quickly responds to customer-specific challenges and collaborates with an expanding network of partners to deliver unique data value. It is determined to make real, positive impacts in smart buildings, intelligent traffic, intelligent security, smart cities, and beyond.

Contact

Aviva Li
Marketing & Brand Director, Milesight
aviva@milesight.com

Mantle Becomes One of the First Ethereum L2s to Bring Tokenized Equities to On-Chain Liquidity with xStocks and Bybit

DUBAI, UAE, April 10, 2026 /PRNewswire/ — Mantle, the high-performance distribution layer for real-world assets (RWAs), connecting traditional finance and on-chain liquidity, and Bybit, the world’s leading global cryptocurrency exchange, today announced the live integration of xStocks on Mantle. In collaboration with BackedFi, xStocks, and Flowdesk, Mantle becomes one of the first Ethereum Layer 2 networks to bring tokenized equities to on-chain liquidity, enabling users to trade the world’s top tokenized equities around the clock, globally, on-chain via Fluxion, Mantle’s native decentralised exchange.

Mantle Becomes One of the First Ethereum L2s to Bring Tokenized Equities to On-Chain Liquidity with xStocks and Bybit
Mantle Becomes One of the First Ethereum L2s to Bring Tokenized Equities to On-Chain Liquidity with xStocks and Bybit

The integration marks a significant milestone in Mantle’s mission to serve as the go-to real-world asset (RWA) chain, bridging the gap between traditional finance and on-chain liquidity together with decentralised finance through its institutional-grade infrastructure, composability, and unparalleled distribution reach.

Bringing Tokenized Equities to On-Chain Liquidity

xStocks are tokenized tracker certificates that provide on-chain exposure to leading public equities. They are fully collateralized by the underlying securities and compliant under the Swiss DLT Act.

By integrating xStocks on Mantle, tradable via Fluxion, one of Mantle’s native DEX, Fluxion’s hybrid Automated Market Maker (AMM) and Request for Quote (RFQ) infrastructure ensures that users can trade tokenized assets with institutional-grade precision and minimal slippage.

Users gain seamless access to some of the world’s most sought-after tokenized equities, including TSLAx, NVDAx, AAPLx, METAx, GOOGLx, MSTRx, HOODx, SPYx, QQQx, and CRCLx tradable any day of the week, globally accessible where permitted.

Unlike traditional equity markets bound by opening hours and market schedules, xStocks on Mantle enables users to gain exposure to leading global equities any day of the week, responding to market developments as they happen rather than waiting for exchanges to open.

Why Mantle: The Distribution Layer Advantage

Mantle’s integration of xStocks is underpinned by three core pillars that set the chain apart as the right home for RWAs to move from.

  • Institutional-Grade Infrastructure: Mantle Chain provides the compliance-friendly, high-performance blockchain infrastructure required for tokenized asset distribution at scale.
  • Composability: xStocks on Mantle is fully composable with a 200+ partner ecosystem, enabling builders and protocols to design capital-efficient strategies around tokenized equities with deep on-chain liquidity.
  • Unparalleled Reach with Bybit: As one of the few chains with direct deposit and withdrawal support for xStocks exclusively through Bybit, Mantle provides an unmatched distribution gateway for retail and institutional capital, seamlessly connecting centralised and on-chain markets.

“Real-world assets have long needed a distribution layer with the reach and rails that institutional adoption demands,” said Emily Bao, Key Advisor at Mantle and Spot Executive at Bybit. “The integration of xStocks on Mantle demonstrates exactly what becomes possible when the right teams unite around the right infrastructure to meet the right assets. Mantle was always the home for RWAs, not just to house them, but to distribute them at scale. This is what the distribution layer was built for.”

The Future of RWA is on Mantle

The xStocks integration on Mantle represents the first phase of a broader roadmap designed to deepen liquidity, improve execution, and reward early participants within the Mantle ecosystem. Subsequent phases together with BackedFi, will introduce xChange (Atomic RFQ) support and the xPoints loyalty programme, further expanding the utility and accessibility of tokenized equities through xStocks on Mantle.

“Tokenized equities have the potential to reshape how people access public markets by making them more global, more programmable, and more connected to on-chain capital,” said Val Gui, GM of xStocks. “xStocks is built to help reimagine that access on-chain, and our expansion to Mantle is part of bringing tokenized equities into more global, crypto-native markets.”

Through this collaboration, Mantle continues to cement its position as the premier distribution layer for RWAs, combining institutional-grade security with the scalability of a next-generation Layer 2.

About Mantle

Mantle positions itself as the premier distribution layer and gateway for institutions and TradFi to connect with on-chain liquidity and access real-world assets, powering how real-world finance flows. With over $4B+ in community-owned assets, Mantle combines credibility, liquidity and scalability with institutional-grade infrastructure to support large-scale adoption. The ecosystem is anchored by $MNT within Bybit, and built out through core ecosystem projects like mETH, fBTC, MI4 and more. This is complemented by Mantle Network’s partnerships with leading issuers and protocols such as Ethena USDe, Ondo USDY, and OP-Succinct. For more information visit mantle.xyz.

For more social updates, please follow: Mantle Official X & Mantle Community Channel 
For media enquiries, please contact: contact@mantle.xyz

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open, and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com

About Backed

Founded in 2021, Backed is the leading issuer of compliant tokenized equities and ETFs, including the innovative xStocks line of products. Backed’s products are freely transferable  ERC-20 and SPL tokens compatible with Ethereum and Solana-based platforms. For more information, please visit https://backed.fi/

Miracell Receives FDA 510(k) Clearance for SMART M-CELL PRP Concentration System and SMART M-CELL Bone Marrow Concentration System

Blood- and bone marrow-based efficient growth factors extraction system demonstrates substantial equivalence and high cell viability

SEOUL, South Korea, April 10, 2026 /PRNewswire/ — Miracell, a leading stem cell technology company, announced that it has obtained U.S. FDA 510(k) clearance for its stem cell extraction system, SMART M-CELL, along with its dedicated kits, the BSC Blood Kit and BMSC Bone Marrow Kit.

Korea’s FDA-cleared SMART M-CELL PRP Concentration System and SMART M-CELL Bone Marrow Concentration System
Korea’s FDA-cleared SMART M-CELL PRP Concentration System and SMART M-CELL Bone Marrow Concentration System

The clearance was granted based on demonstrated substantial equivalence to SmartPReP, a globally recognized standard system originally developed by the Institute for Immunological Research (IDI) at Harvard Medical School. This milestone underscores the international credibility of Miracell’s technology in terms of cell quality and performance.

The cell concentration technology utilizing SmartPrep has been continuously validated through a wide range of studies and comparative analyses, with approximately 100 related publications and review articles reported to date.

Notably, in patients with knee osteoarthritis, BMAC injections have demonstrated reductions in pain and improvements in function. In cases of rotator cuff tears, the application of BMAC and BSC has been associated with increased cell proliferation, as well as pain relief and functional recovery. Additionally, studies in cartilage defects and bone injury sites have reported tissue regeneration and histological improvements following the use of BMAC or BSC.[1,2]

Beyond musculoskeletal indications, the biological efficacy and broader applicability of cell concentration technologies have been explored across multiple therapeutic areas, including skin regeneration and aesthetics, diabetic ulcers, chronic wound healing, vascular and cardiovascular regeneration, and immune-related conditions.

While SmartPReP has been widely recognized as a high-performance concentration system, SMART M-CELL represents a significant advancement.

Miracell’s technology maximizes cellular activity during the extraction process, maintaining cell viability.

This breakthrough is the result of hundreds of experimental iterations

SMART M-CELL is an automated system that selectively separates and concentrates Efficient Growth Factors from blood and bone marrow. Beyond Efficient Growth Factors, it produces a multi-cell composition that includes growth factors, white blood cells, and SDF-1α, supporting tissue regeneration and functional recovery. The system is designed to maximize clinical applicability with high recovery rates and operational stability.

Notably, this FDA clearance validates not only individual components but the entire integrated system—combining both centrifuge and kit—demonstrating its performance and effectiveness as a unified solution. This distinguishes Miracell from conventional centrifuge devices, which have typically been classified as lower-risk, notification-only products.

Efficient Growth Factors extraction technology requires more than simple physical concentration; it demands the preservation of cellular sensitivity and biological characteristics. Achieving higher purity levels requires exponentially greater engineering precision. Through its unique system and kit design, SMART M-CELL delivers world-class cell recovery rates and purity. Miracell previously secured a U.S. patent in February 2024 for its centrifuge container (kit) used in SMART M-CELL.

SMART M-CELL is currently the only FDA-cleared Efficient Growth Factors extraction system from Korea. The FDA clearance, along with U.S. patent recognition, validates Miracell’s differentiated approach from Harvard-based systems and confirms its superior extraction performance and product stability.

Miracell emphasized that as cell purity increases, performance improves exponentially, noting that this FDA clearance reflects the culmination of its intensive R&D efforts to enhance purity—even by just 1%. With both U.S. patent protection and FDA 510(k) clearance, SMART M-CELL is positioned to become one of the most trusted regenerative medicine solutions in the clinical field.

While treatment has traditionally focused on symptom relief through pharmacological approaches, there is a growing shift toward biologic therapies based on the body’s intrinsic healing capabilities. Advances in regenerative medicine—particularly those leveraging autologous cells and growth factors—are driving new treatment paradigms aimed at fundamental tissue repair and functional restoration, rather than simple symptom management.

Miracell also noted that it has already obtained regulatory approvals in multiple countries and is currently supplying SMART M-CELL and related kits to approximately 40 countries worldwide, including across Europe. The company added that regulatory approvals are underway in markets such as Brazil and Taiwan, and that, following the recent FDA clearance, it plans to aggressively expand into the global market, including the United States.

Meanwhile, Miracell is a regenerative medicine company that has successfully awarded four stem cell-based new medical technologies in Korea, including treatments for cartilage defects, acute myocardial infarction, critical limb ischemia, and knee osteoarthritis. The company is also advancing efforts to expand its treatment portfolio, including the registration of a new medical technology involving concentrated autologous bone marrow stem cell injections for intervertebral disc pain.

 

LUX CHIN UP: The Free and Easy Fix for Text Neck Syndrome

All the pretty girls scroll like this


SINGAPORE – Media OutReach Newswire – 10 April 2026 – Modern beauty has a new enemy, and it’s right in our hands: the mobile phone. Endless scrolling keeps us hooked, but it also keeps our heads down. With content so addictive, one ends up spending hours slouching. So, all that main character power and energy vanish—replaced by slumping and hunching. Over time, posture slips, presence shrinks, and bold beauty follows. “Text neck” isn’t just a physical issue; it’s quietly changing how we carry ourselves.

Lux Chin UP PR1 main.jpg

LUX, the iconic global beauty brand, knows true radiance is about how you show up. That effortless “it girl” energy starts with posture. That’s why the brand is launching LUX Chin Up—a digital tool designed to tackle “Text Neck” and help women keep their heads high and their bold beauty even higher. It’s the perfect modern solution for the modern beauty problem.

“LUX always inspires women to boost their presence and own their beauty power,” said Gaurav Datta, Global Brand VP. “Our phones are amazing for self-expression, but there’s a catch. While they elevate our digital selves, they often shrink our real-world presence. That constant downward scroll quietly chips away at posture, poise, and bold beauty. With ‘Chin Up,’ we’re offering a simple way for women to realign, lift up, and step back into their power.”

LUX has a brilliantly simple, tech-forward solution. Forget complicated downloads or wearable tech. LUX Chin Up is a smart web page that taps into your phone’s own motion sensors. When used with the split-screen option, it stays on screen as a small tab, reminding you of the right angle to be maintained while you doomscroll.

  • The Sweet Spot: The tool encourages you to keep your screen at an optimal
    90-degree angle.
  • The Gentle Nudge: If you start to slouch and the angle drops (and with it your head), the sensor detects it and the screen blinks, prompting you to raise your phone and go chin up.
  • The Reset: Straighten up, bring your phone back up and carry on scrolling with boldness.

LUX believes this can be an essential modern-day beauty ritual that extends beyond the shower to solve a modern-day problem. By habituating women to hold the right posture, LUX is naturally lifting their chins, opening their posture, and instantly restoring that vibrant, room-commanding presence. It’s a small shift that brings Main Character Beauty to life, on screen and off.

Make LUX Chin Up a habit, try it for a week and improve your posture. Visit lux.com/chinup

Hashtag: #LUXChinUp #LUX

The issuer is solely responsible for the content of this announcement.

About LUX

LUX has been celebrating beauty and femininity since 1925. We uphold beauty that doesn’t blend in. It’s bold, sassy, maximalist. We will continue to support efforts that will help women best express their Main Character Beauty.

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is a leading global marketing and systems integration partner, specializing in creating innovative solutions for business transformation. VML is celebrated for its award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, which name WPP a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML’s global network is powered by 28,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.