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East China’s trade hub Yuyao taps Central and Eastern European market with passion, innovation


YUYAO, CHINA – Media OutReach Newswire – 22 May 2025 – From May 22 to 25, the fourth China-Central and Eastern European Countries Expo & International Consumer Goods Fair will be held in Ningbo, a port city in Zhejiang Province, eastern China, according to the event’s executive committee. The event showcases a series of collaborative projects between China and CEEC, highlighting the achievements in various sectors.

Participants of the 4th China-CEEC Expo and International Consumer Goods Fair engage in discussions at an exhibitor booth of Yuyao enterprise.
Participants of the 4th China-CEEC Expo and International Consumer Goods Fair engage in discussions at an exhibitor booth of Yuyao enterprise.

A VR entertainment initiative co-developed by China and Hungary under the China-Central and Eastern European cooperation framework is featured at the expo, offering visitors an immersive experience in a magical forest while wearing VR goggles, allowing them to soar to colorful romantic islands on the back of a fairy’s magic carpet.

Zhang Mingming, general manager of the Ningbo Central and Eastern European Innovation Base, noted the all-encompassing support from the Central and Eastern European International Industrial Cooperation Park and the Yuyao Investment Promotion Center during the project’s development.

“With their assistance, we connected with Ningbo Fantawild, established the project’s operational base, and quickly completed business registration, site decoration, and contract negotiations, which earned us praise from the Hungarian side,” he said.

As a major manufacturing hub and export-driven economy, Yuyao has long been a key player in Ningbo and Zhejiang’s opening up to international markets.

The city is home to the province’s first Sino-Japanese joint venture and the China-Italy (Ningbo) Ecological Park, among other landmark projects. In 2020, the China-Central and Eastern European International Industrial Cooperation Park was officially established, becoming a crucial platform for enhancing economic cooperation with Central and Eastern Europe.

In addition to the industrial cooperation park, numerous private enterprises in Yuyao are actively expanding their operations in Central and Eastern Europe. Several Yuyao-made products have already become part of consumers’ lives in the region.

For example, products developed by Zhejiang Biyi Electric Appliance Co., Ltd., including coffee machines and air fryers, have entered the markets of eight Central and Eastern European countries, with exports to the region up by nearly 90% in 2024. From January to April this year, the company’s exports to the region increased by over 50% year on year.

Similarly, Ningbo Fuda Intelligent Technology, has seen significant success in the Central and Eastern European market since entering Poland five years ago. The company has exported mobile air conditioners and dehumidifiers to five Central and Eastern European countries.

“Thanks to our years of dedicated development in the Central and Eastern European market, we have seen a surge in shipments since 2025, with sales increasing nearly 180% from January to April 2025,” said Fang Zhihao, deputy general manager of Fuda, emphasizing the market’s vast potential.

In late March, Ningbo organized a delegation of over 40 companies, including Biyi Electric Appliance and a local hot spring resort, to explore opportunities in Central and Eastern Europe. They attended the China-Hungary trade and investment matchmaking conference and visited various enterprises and institutions in Central and Eastern Europe to generate interest for the upcoming expo, according to the information office of Yuyao.

Statistics from Yuyao customs showed that from January to April this year, the total value of imports and exports by private enterprises in Yuyao reached 30.27 billion yuan, a year-on-year increase of 18.3%, accounting for 80.3% of the city’s foreign trade. More than 900 Yuyao businesses export to Central and Eastern Europe, with an export value of 1.88 billion yuan, up 24.1% from last year.

The continued expansion of Yuyao enterprises in the Central and Eastern European markets is supported by a series of facilitative government measures.

To assist local businesses in accelerating exports to Central and Eastern European countries, Yuyao customs has promoted self-printed certificates of origin, ensuring quick access for businesses. From January to April this year, Yuyao customs issued 539 certificates of origin for exported goods to Central and Eastern Europe, valued at 143 million yuan, representing year-on-year increases of 10% and 35.92%, respectively.

Recognizing the region’s abundance of specialized, innovative small- and medium-sized enterprises, Yuyao customs has leveraged its customs credit accreditation policies to establish a target list of 46 specialized “little giant” enterprises, providing advanced certification policy guidance to five firms, successfully nurturing Fengmao Technology into a customs AEO (Authorized Economic Operator) certified enterprise.

In March this year, Yuyao announced plans for 2025 to implement initiatives to nurture industrial leaders, facilitate industry upgrading, promote enterprise going-global and encourage private firms to lead overseas venture along Belt and Road countries, among others.

Hashtag: #Yuyao

The issuer is solely responsible for the content of this announcement.

Cision Launches Integrated AI Suite Across Global CisionOne Platform, Transforming the PR Workflow with Built-in Intelligence

CHICAGO, May 22, 2025 /PRNewswire/ — Cision, a global leader in consumer and media intelligence, today announced the launch of a powerful new suite of AI-driven capabilities in CisionOne—its award-winning global platform for PR and communications professionals.

At a time when 81% of PR professionals report mounting pressure to achieve more with fewer resources (2025 Cision x PR Week Comms Report), CisionOne’s AI capabilities are purpose-built to meet the demands of modern PR. These enhancements introduce an AI Assistant and a suite of intelligent features designed to automate routine tasks, generate realtime insights, and help communicators focus on what matters most—storytelling, strategy, and stakeholder engagement

“We’ve taken a thoughtful approach to applying AI in ways that directly address the real needs of PR and Communications teams—adding powerful tools that save time and create smarter workflows,” said Dylan Vidal, Director of Global Product and Strategy for CisionOne. “These new AI capabilities go well beyond automation. We’ve embedded intuitive, adaptive AI directly into CisionOne to make a real difference to the busy day of Comms teams.”

Seamless AI, Built for Communicators

Unlike complex tools that require steep learning curves or additional integrations, CisionOne delivers AI in a way that’s natural, accessible and integrated. You don’t need to be a data scientist—or even master Boolean search—to benefit from its powerful capabilities.

New AI-Powered Features Include:

  • Guided Conversational Assistant: Chat style interface helps users navigate, summarize, and analyze coverage seamlessly
  • Smarter Search with Keyword Suggestions: Quickly build powerful media searches leveraging AI in realtime
  • AI Summaries: Instantly generate concise, insight-driven recaps of media coverage for quick distribution organisation-wide.
  • CisionOne React Score: Identify potentially harmful mentions in realtime and understand their impact.
  • Personalized Pitch Writing & Timing: Craft compelling pitches in seconds, with data-backed guidance on optimal delivery times.

Developed using a combination of proprietary AI and strategic technology partnerships, these innovations reinforce CisionOne’s position as the most complete, intelligent, and intuitive platform for earned media professionals. They also build on the momentum of Cision’s expanding innovation strategy, as highlighted in our recent collaboration announcement with Google Cloud.

About Cision

Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today’s data-driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.

Media Contact:
Cision Public Relations
CisionPR@cision.com

Longzon Unveils zForge Electric Rolling Knife Sharpener with Exclusive Deals on Amazon and TikTok Shop

The World’s First Electric Rolling Knife Sharpener Offering Best Pricing – Unbeatable 70% off on Its Launch on both Amazon and TikTok Shop.

HOUSTON, May 22, 2025 /PRNewswire/ — Longzon,  a pioneer in innovative kitchen solutions on Amazon, celebrates the global launch of its groundbreaking zForge Electric Rolling Knife Sharpener – just in time for Father’s Day gifting! Sharpen your kitchen game with the zForge for just $39.99 on Amazon or on TikTok Shop.  

Check the ‘Pricing and Availability’ below to get the 70% off code.

As the world’s first electric rolling sharpener, the zForge combines industrial-grade diamond discs, adjustable 10°–25° angles, and one-touch operation to turn dull blades into razor-sharp tools. Perfect for dads who grill, chop, or camp, this limited-time launch offer ensures every cut is effortless and precise.

Save up to 70% OFF on Longzon zForge on Amazon and TikTok Shop
Save up to 70% OFF on Longzon zForge on Amazon and TikTok Shop

A New Era of Sharpening Efficiency

Traditional manual sharpeners are now a thing of the past. The Longzon zForge harnesses a low-speed electric motor to drive its rolling grinding disc, delivering results much faster than conventional methods while protecting blade integrity. Its proprietary magnetic angle block allows users to customize sharpening angles between 10° and 25° — ideal for everything from delicate Japanese santokus to rugged Western cleavers.

Four-Stage Professional Sharpening System

Equipped with four industrial-grade discs, the zForge offers a complete sharpening journey:

360# & 600# Diamond Discs: Quickly remove nicks and restore dull edges.

3000# & 6000# Ceramic Honing Discs: Polish blades to a mirror finish for surgical precision.

This versatile system accommodates all steel types, ensuring longevity for knives of any hardness. Detachable designs enable easy replacement so that you can choose the best fit disc to sharpen your knife.

Universal Compatibility, Effortless Operation

The zForge’s innovative design supports blades as narrow as 15mm (paring knives) and even knives wider than 35mm (Chinese chef’s knives), making it the most adaptable knife sharpener on the market. Users simply select their angle, secure the blade with the magnetic holder, and let the electric discs glide seamlessly across the edge.

Commitment to Quality and Sustainability

“The zForge embodies Longzon’s mission to merge cutting-edge technology with everyday practicality,” said Jeffrey, CEO at Longzon. “We’ve eliminated the guesswork from sharpening, empowering users to achieve professional results at home while reducing waste from prematurely discarded knives.”

Pricing and Availability

The Longzon zForge Electric Rolling Knife Sharpener is now available for purchase on Amazon at only $39.99 (70% off from original price $129.99) with a promo code – JYJS9S32. Or grab the same price code-free on TikTok Shop.

Image Gallery

The full press kit can be found Here. To learn more about Longzon’s latest innovative products, please visit Longzon’s Official Website or Amazon Store.

About Longzon

Longzon is a leading provider of innovative kitchen tools and accessories, dedicated to enhancing the culinary experience for home cooks and professionals alike. The company designs products that solve everyday problems and make life easier in the kitchen. For more information, please visit www.longzon.com.

Contact:
influencer@longzon.com 

Great Place To Work Announces the Best Workplaces in Vietnam™ 2025 Representing 117,000 Employee Experiences

HO CHI MINH CITY, Vietnam, May 22, 2025 /PRNewswire/ — Great Place To Work® ASEAN and ANZ announced its Best Workplaces in Vietnam™ for 2025. This year’s list honors exceptional organizations that are leading change by putting people first. These trailblazers demonstrate that trust is the cornerstone of a great workplace – enabling them to adapt, grow, and lead through uncertainty.

By fostering cultures rooted in trust and inclusion, these companies set the standard for workplace excellence, even in times of rapid change and volatility.

Top 25 Best Workplaces in Vietnam 2025, announced by Great Place to Work® ASEAN and ANZ
Top 25 Best Workplaces in Vietnam 2025, announced by Great Place to Work® ASEAN and ANZ

The list is based on confidential survey data from over 113,000 employees, representing the experiences of nearly 117,000 individuals working at companies across Vietnam.

Companies are also evaluated on how well they are creating a For All™ workplace experience, where all employees feel included no matter who they are or what they do.

Mr. Roland Wee, Board Chair of Great Place To Work ASEAN and ANZ, shared that Vietnam is facing significant uncertainty due to both internal and external factors over the next 15 years.

Internally, a rapidly evolving demographic profile leading to the peaking of the workforce by 2040 (according to UN estimates) is expected to be coupled with a sharp rise in the elderly population into 2060.

Externally, geopolitical uncertainty could threaten Vietnam’s position as a major exporter to the US. In addition, the pace of technological change led by the implementation of AI could fundamentally change the construct of Vietnam’s workforce.

“However, when leaders take the initiative to build trust with their employees, companies can overcome these challenges together,” said Mr. Roland Wee.

For the second consecutive year, Syngenta Vietnam has been named among the Best Workplaces in Vietnam in the Medium category. With a global history of over 250 years and more than 30 years of operations in Vietnam, the company continues to build a strong and enduring legacy.

“In the context of the global economy facing numerous challenges, the agricultural sector is also experiencing many difficulties, and Syngenta Vietnam is not exempt from this turbulent situation. Nevertheless, the company continued to achieve notable success in both business operations and CSR/ESG initiatives for community benefits, contributing to building prosperous rural development. The most important factor helping us achieve these accomplishments is our human resources and corporate culture, which have been carefully cultivated over more than three decades.

At Syngenta Vietnam, we focus on advanced human resource policies. From in-depth training programs, diverse career development opportunities, to team-building activities, a safe and healthy work environment, and attractive benefits, Syngenta Vietnam has truly become a place where each member feels supported and has many opportunities to develop. We will continue to innovate, listen to employee feedback, and constantly improve to ensure Syngenta Vietnam remains an ideal workplace for everyone,” said Mr. Tran Thanh Vu, General Director of Syngenta Vietnam.

The Best Workplaces in Vietnam 2025 is published here: 
Best Workplaces in Vietnam 2025

Tags: 
Best Workplaces in Vietnam, Great Place To Work Vietnam

About the Best Workplaces in Vietnam 202 5  List

The Best Workplaces in Vietnam list is determined based on employee feedback gathered through the proprietary Trust Index™ survey, developed from over 30 years of research.

The survey measures the employee experience across three key relationships: with their leaders, with colleagues and with their work. These insights help predict talent retention, organizational agility, and overall business success.

This list uses the same rigorous assessment standards as the Fortune 100 Best Companies to Work For® list in the U.S., which has been published annually since 1998.

To be considered, companies must first earn Great Place To Work® Certification™, based on in-depth analysis of employee feedback. Then, to be selected among the 25 Best Workplaces™, organizations must demonstrate consistent practices and internal processes—from leadership to frontline employees—aligned with the vision of building a Great Place To Work For All™.

This methodology is unique in that certification is based entirely on feedback from current employees, regardless of who they are or what role they hold.

The survey consists of 60 scaled statements and two open-ended questions, with all responses collected confidentially.

About Great Place To Work

As the global authority on workplace culture, Great Place To Work brings 30 years of groundbreaking research and data to help every workplace become a great place to work for all. Their proprietary platform and For All Model help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified™ or receiving recognition on a coveted Best Workplaces List. 

Follow Great Place To Work on LinkedIn, Facebook, and Instagram, or visit greatplacetowork.com.vn to learn more.

Pictor Establishes U.S. Headquarters and Scales Operations, Revolutionizing Proteomics Testing Amid Regulatory Shift

CARLSBAD, Calif., May 22, 2025 /PRNewswire/ — Pictor, a global leader in multiplex proteomics solutions, is excited to announce the establishment of its U.S. headquarters in Carlsbad, California, marking a significant milestone in its strategic growth and commitment to advancing cutting-edge solutions for laboratories worldwide. This transformation solidifies Pictor Holdings Inc. as the parent company, which will continue to proudly operate its subsidiaries in New Zealand, India, and Australia.

Pictor launches its U.S. operations with strong financial backing, having secured $5 million in seed funding—$3 million from its existing lead investors and $2 million from new U.S.-based investors. This investment underscores the confidence in Pictor’s platform and positions the company for rapid growth in the U.S. market.

This announcement follows a landmark decision by a U.S. federal court, which struck down the FDA’s plan to regulate laboratory-developed tests (LDTs). The court ruling reinforces the current regulatory framework under the Clinical Laboratory Improvement Amendments (CLIA), providing stability in the clinical industry by alleviating potentially costly operational burdens that new regulations would have imposed.

“The recent ruling ensures a clear delineation of responsibilities between CLIA and the FDA, providing solution providers like Pictor the certainty needed to equip our partners with an innovative and cost-effective platform,” said Jamie Platt, CEO of Pictor Holdings Inc. “This proven regulatory landscape aligns with our ability to offer efficient, affordable proteomics tools to laboratories and healthcare providers, ensuring accessibility for all.”

Empowering Labs with the Pictor Platform
Pictor’s products, designed for clinical laboratory use, are poised to help laboratories capitalize on this new era of opportunity. Through its highly flexible, scalable, and cost-effective multiplex proteomics platform, Pictor enables labs to not only develop their own LDTs but also improve workflow efficiency to meet growing demands.

Key advantages of the Pictor platform include:

  • Price: Affordable testing made possible through its low-cost PictImager™ platform, standard detection reagents, and under $50 per sample consumable costs.
  • Performance: High-throughput testing achieved with the PictArray™ assays and rapid imaging, with results for 96 samples under four hours.
  • Productivity: A flexible solution adaptable to various sample types and capable of running up to 50 analytes per test.

Meeting the Needs of a Changing Healthcare Landscape
Anticipated reductions in CMS and Medicare spending are accelerating demand for affordable, accessible testing solutions. Pictor is uniquely positioned to meet this need with its streamlined, scalable platform that delivers unmatched price, performance, and productivity across clinical and research applications. By lowering cost barriers for clinical labs and expanding access to underserved communities, Pictor is advancing its mission to make high-quality proteomics broadly accessible in a shifting healthcare environment.

“As the founder and CEO of Mira Precision Health, I have been deeply impressed by Pictor’s technology,” said Sandra Gunselman, Ph.D. “The platform’s flexibility allows us to respond quickly and cost-effectively to healthcare demands. Its speed, affordability, and scalability make it invaluable in advancing innovative diagnostics, particularly for underserved communities.”

Leadership and Website Launch
Pictor’s continued momentum is also marked by the announcement of a new Board of Directors, led by Chair Paul Kinnon, CEO Jamie Platt, and seasoned investor executive, Marko Bogoievski. Complementing this strategic leadership, Pictor has also introduced a robust executive team, including Kate Rhodes (COO), Janine McMurdie (CCO), Yoichi Furuya (CSO),and Claire Zimmerman (Director of Business Operations).

Coinciding with this announcement is the launch of Pictor’s redesigned website. Designed with customer-centricity in mind, the website showcases Pictor’s comprehensive testing solutions. The redesigned site provides customers with resources to learn how Pictor’s solutions can help power the translation of research discoveries into clinical impact.

About Pictor
Pictor is a leader in flexible, targeted proteomics, delivering next generation multiplex solutions that empower clinical labs, diagnostic manufacturers, and veterinary providers worldwide. Powered by its patented PictArray™ platform, PictImager™, and AI-powered Pictorial™ software, Pictor delivers deeper insights from a single sample, offering faster, more affordable, and scalable results.

From infectious diseases to oncology, Pictor’s innovative technology is advancing both human and animal health, enabling breakthroughs in clinical decision-making. Headquartered in San Diego, Pictor Holdings Inc. is committed to driving innovation through solutions designed for unmatched performance, cost efficiency and productivity.

Discover how Pictor is shaping the future of proteomics testing at www.pictordx.com.

Media Contact:
Kelly Krueger
415-235-5031
Kelly.krueger@audacityhealth.com

 

 

CCCID Promotes Suzhou Day at Osaka Expo 2025 with Cultural Splendor

BEIJING, May 22, 2025 /PRNewswire/ — China Center for International Communication Development (CCCID) issued a press release here on Thursday to promote the Suzhou Day event held at the China Pavilion of Expo 2025 Osaka.

Kunqu Opera Artists Perform The Peony Pavilion: Wandering in the Garden
Kunqu Opera Artists Perform The Peony Pavilion: Wandering in the Garden

The press release said the event, officially opening Thursday on the artificial island of “Yumeshima,” showcased the timeless charm of the ancient water town under the theme “Aquatic Suzhou: Everlasting Vitality.”

According to the press release, Intangible Culture heritage (ICH) took center stage throughout Suzhou Day, serving as a cultural bridge between China and Japan. The afternoon’s performances—Kunqu opera, guqin melodies, Pingtan storytelling, and Suzhou embroidery—drew a full house at the China Pavilion’s multifunctional hall, with a Peony Pavilion excerpt earning particular acclaim.

Multiple exhibition zones immersed visitors in Suzhou’s artistic wonders included the ground’s, a Suzhou embroidery rendition of Along the River During the Qingming Festival blended classical and freehand needlework for striking depth, and the Mantis Cat, a dual-sided embroidery masterpiece, amazed viewers with its illusion-like color shift, added the press release.

The mezzanine displayed artifacts like the Hundred-Children Robe, kesi kimono belts, and Suzhou fans—each a testament to artisan craftsmanship.

Suzhou is not only a cultural gem but also a hub of international collaboration. In 1984, Japan’s Sowani Group established Suzhou’s first Sino-foreign joint venture. Today, the city hosts 19,000 foreign enterprises, including 493 projects by 178 Fortune Global 500 companies. Japan ranks as Suzhou’s third-largest foreign investor, with over 1,400 Japanese companies operating in the city.

At the opening ceremony, 216 Japanese dignitaries from government, trade, and business sectors witnessed Suzhou’s commitment to deeper ties. New partnerships were unveiled, including agreements between Nara Prefecture’s Japan-China Friendship Association and Suzhou’s Rian Education Group, as well as between Chinese and Japanese diaspora associations.

Aligned with the Osaka Expo’s theme—”Designing Future Society for Our Lives”—Suzhou presented its carbon-inclusive service system, a platform aiding SMEs and individuals in carbon reduction. Covering everything from paper production to corporate carbon neutrality, the system offers “verification, reduction, trading, and certification” in one chain, already applied in manufacturing, events, and operations. The event also released insights on “Decoding Suzhou’s Green Path to Carbon Neutrality.”

Through cultural allure and sustainable innovation, Suzhou Day at Expo 2025 Osaka became a vibrant celebration of shared heritage and forward-looking collaboration, said the press release.

 

Vermiculus Collaborates with Capital Market Research Firm GreySpark Partners to deliver Key Insights on T+1 Settlement Transition

Joint article series highlights operational, technological, and infrastructure implications for exchanges, clearing houses, and CSDs-one year after T+1 implementation-and explores what lies ahead as global markets consider similar reforms.

STOCKHOLM, May 22, 2025 /PRNewswire/ — Vermiculus, a global leading market infrastructure provider, today announced a strategic collaboration with the prominent capital markets research firm, GreySpark Partners, to release a comprehensive analysis of the T+1 settlement transition, which took effect in the U.S., Canada, and Mexico on May 28, 2024. This joint analysis examines how the transition has reshaped key aspects of market infrastructure, including risk exposure, operational workflows, and the role of automation in post-trade processes.

“The shift to shorter settlement cycles is a game-changer, forcing the industry to rethink operations and upgrade systems at speed,  says Lars-Göran Larsson, Industry Expert at Vermiculus, and continues: “The North American experience reveals how this transition has influenced settlement processes and introduced new demands for managing administrative routines. It also sheds light on the growing importance of modern technology, where flexibility and high throughput are critical to success.”

The first article highlights several key themes, including the immediate effects and implications of the transition, along with the challenges and benefits that have emerged, drawing on research and data from Acuity Knowledge Partners, Bloomberg, DTCC, Thomas Murray, and the US Securities and Exchange Commission.

Understanding the impact of the T+1 transition on post-trade processes and infrastructure is critical for the entire financial ecosystem,” says Taraneh Derayati, CEO of Vermiculus. “To provide the industry with meaningful insights, we partnered with GreySpark for their deep expertise in capital markets and financial infrastructure. Their strong track record made them the ideal partner to help clarify both the challenges and opportunities this shift presents“.

The first analysis out, titled “Implications of T+1 Settlement on North American Markets” is now available to download from here.

In the next in-depth article from this collaboration, the focus shifts to the international stage—exploring how the T+1 transition is influencing global markets and what lessons other regions can draw as they consider similar reforms.

About Vermiculus Financial Technology

Vermiculus Financial Technology AB provides cutting-edge trading, clearing, and CSD solutions to market participants around the world. Vermiculus’ solutions are the first to bring state-of-the-art advances in dynamic microservice architecture together with vast experience in clearing house, exchange, and CSD business requirements.

The company started its operation in 2020 and is founded by industry experts with the incentive to revolutionize the technology of exchanges, clearing houses, and CSDs. With its headquarters in Stockholm, Sweden, Vermiculus consists of hand-picked teams, trained to deliver mission-critical solutions. With decades of accumulated knowledge and expertise, the team has previously completed 75+ projects for the world’s largest exchanges, clearing houses, and CSDs.

For further information, please contact: 
Amelie Hedenstierna – PR & Communications 
Vermiculus Financial Technology
Tel +46-(0)73 622 24 54
amelie.hedenstierna@vermiculus.se

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/vermiculusft/r/vermiculus-collaborates-with-capital-market-research-firm-greyspark-partners-to-deliver-key-insights,c4154018

The following files are available for download:

 

Firstsource and Sanas partner to redefine customer conversations with AI

MELBOURNE, Australia, May 22, 2025 /PRNewswire/ — Firstsource Solutions Limited (NSE:FSL) (BSE:532809), a leading global provider of transformational solutions and services and an RP-Sanjiv Goenka Group company, has partnered with Sanas, provider of the world’s first real-time speech understanding platform, to enable next-level customer conversations powered by AI.  

Aligned with Firstsource’s UnBPO™ philosophy, the integration of Sanas’ Real-Time Accent Translation technology marks a strategic leap in AI-first customer experience. This seamless, speech-to-speech solution eliminates accent and language barriers—enhancing clarity, reducing cognitive strain, and empowering agents to connect with global customers more confidently and effectively. As AI moves from pilot to performance, early adopters are already seeing the impact—128% more likely to report high ROI from their AI tools in CX. By embedding intelligent, unobtrusive tech into day-to-day operations, Firstsource is unlocking scalable, measurable value—boosting agent productivity, strengthening conversations, and delivering next-gen CX outcomes at speed and scale.

“At Firstsource, we seek partnerships that reflect our commitment to smart, scalable transformation—solutions that deliver maximum impact with minimal friction, improving both experience and outcomes. Our collaboration with Sanas is a powerful expression of the UnBPO™ philosophy: leveraging intelligent, human-centric technology to elevate performance and ROI.

“The Customer Experience (CX) landscape is undergoing a fundamental shift—from cost efficiency to outcome-driven impact. With Sanas’ AI-powered Real-Time Accent Translation, we are enabling more inclusive, fluid customer conversations — irrespective of who the customer is — a consumer, a student, or a patient — without the need for hardware changes or system overhauls. It is an innovation that works in the background but transforms everything.

“This is the Future of Work in action—a seamless human-AI partnership where technology enhances connection, boosts responsiveness, and empowers agents to perform at their best,” said Ashish Chawla, President – CX and Consulting at Firstsource.

The technology is industry-agnostic, enabling a host of benefits for enhanced communication across diverse industries. Early implementations of this technology in other enterprises have demonstrated significant performance results:

  • 17% average increase in sales efficiency
  • 21% improvement in Net Promoter Score (NPS) at a Fortune 20 global tech company
  • 18% average reduction in AHT
  • Zero instances of customers asking to speak with another agent
  • 22% average boost in Customer Satisfaction (CSAT)
  • 95% agent adoption rate

“We’re thrilled to partner with Firstsource to bring Sanas’ Real-Time Accent Translation technology to their global operations. This collaboration marks a major milestone in our mission to make communication more inclusive and effortless. Our groundbreaking AI technology, combined with Firstsource’s customer-first approach, enables contact center agents to have clearer, more effective conversations—regardless of accent or geography. Together, we are setting a new standard for exceptional agent and customer experiences alike,” said Sharath Keshava Narayana, CEO and co-founder, Sanas.ai.

About Firstsource

Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809) (Reuters: FISO.BO) (Bloomberg: FSOL:IN), is a global leader providing transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, Retail, and other diverse industries. With a global footprint across US, UK, India, Philippines, Mexico, Romania, Turkey, Trinidad & Tobago, South Africa, and Australia, we ‘make it happen’ for our clients, solving their biggest challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics. Our inch-wide, mile-deep practitioners work collaboratively, leveraging UnBPO™ — our differentiated approach to reimagining traditional outsourcing — to deliver real-world, future-focused solutions that drive speed, scale, and smarter decision, turning transformation into tangible results for our clients.

(www.firstsource.com)

About Sanas

Sanas provides the world’s first Real-Time Speech Understanding Platform powered by its patented AI technologies. Born from a mission to power a kinder, more compassionate world, Sanas is pioneering a revolution in human connection by making global, real-time communication more inclusive. Today, Sanas offers Real-Time Accent Translation and Two-Way Noise Cancellation. Founded in 2020, Sanas is led by a team of exceptional co-founders, including CEO Sharath Keshava Narayana and CTO Shawn Zhang.

(Sanas.ai)