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Heinrichiellus Natgeo: A Tiny Wasp Discovery of Global Significance

BANGKOK, April 10, 2026 /PRNewswire/ — Small and indispensable! A group of entomologists from Chulalongkorn University discovered a new species of wasp in the Eastern Himalaya, dubbed Heinrichiellus natgeo, the name in tribute to the National Geographic Society. The discovery sheds light on our ecosystem and issues, a wake-up call for biodiversity conservation.

Heinrichiellus natgeo A Tiny Wasp Discovery of Global Significance
Heinrichiellus natgeo A Tiny Wasp Discovery of Global Significance

“The name natgeo is our way of honoring National Geographic’s long-standing commitment to exploration, conservation and science communication. Their work has inspired generations of researchers, and this felt like a fitting acknowledgment,” said Associate Professor Dr. Buntika Areekul Butcher, from the Department of Biology, Faculty of Science, Chulalongkorn University, and leader of the expedition team.

The discovery of Heinrichiellus natgeo is not merely an addition of a new name to a scientific list. In fact, it is a story of exploration, persistence, collaboration, and a reminder that even the smallest organisms can reshape our understanding of ecosystems, Assoc. Prof. Dr. Buntika reflected.

“In a world that often celebrates the large and the visible, this discovery of the tiny insects is telling us that the biggest lessons sometimes come from the smallest things.”

Into the Heart of a Biodiversity Hotspot

According to Assoc. Prof. Dr. Buntika, during the period of colonial rule in India, a scientific expedition to document the natural history and geography of the Siang Valley of the Eastern Himalayas accompanied a punitive military campaign against the Indigenous peoples of the region in 1911–1912 (Army Intelligence Branch 1911). Originally known as the Abor Expedition, this combined military and scientific effort resulted in extensive collections and observations. The findings of the expedition were subsequently published in several volumes between 1912 and 1922 in the Records of the Indian Museum, significantly contributing to the documentation of the region’s biodiversity, geography, and ethnography. However, despite these early efforts, there remain substantial gaps in the scientific understanding of the region’s flora and fauna.

Supported by the National Geographic Society and Felis Creations, the team of entomologists from Chulalongkorn University embarked on the Siang Expedition with an aim to document the “rich but largely uncharted biological heritage” of this biodiversity hotspot. 

Assoc. Prof. Dr. Butcher identified several reasons why the Siang Valley is designated as a primary research site, as follows:

  • Uncharted Heritage: As part of the Eastern Himalayas, it possesses a rich but largely uncharted biological heritage. 
  • Hidden Biodiversity: It serves as a reminder of the vast, hidden biodiversity still waiting to be documented; species like H. natgeo have remained unnoticed there for centuries.
  • Ecological Connectivity: Discoveries in this region highlight how habitats in India and Southeast Asia form connected ecological networks, emphasizing the urgent need to protect these fragile ecosystems from threats like deforestation and climate change.
  • Ongoing Discovery: Because the region is remote and physically challenging, it remains a primary focus for systematic surveys aimed at uncovering rare and endemic species that inform global conservation strategies.

The Science of Looking Closely

Biodiversity research is often a matter of patience, Assoc. Prof. Dr. Buntika said. To begin with, the fieldwork was physically demanding and often exhausting.

“The focal point of our work was the remote village of Yingku, surrounded by subtropical forests and steep terrain. The site is located far from the nearest town and is connected to the mainland by a wooden bridge. To reach it, we took a long trek through dense vegetation, braving slippery slopes and unpredictable weather, particularly heavy rainfall. During this arduous arduous and adventurous journey to the sampling site, we encountered several challenges, including venomous snakes and thousands of blood-sucking leeches. However, these obstacles did not diminish our passion and eagerness. Every piece of equipment had to be carried over several kilometers, and every sample collected was carefully preserved. Missing any specimen despite their small size, often no more than 10 mm would have caused us great distress and a sense of guilt, as access to this untouched paradise is likely a once-in-a-lifetime experience,” Assoc. Prof. Dr. Buntika recalled.

Fortunately, one of their most effective research tools was light and simple — a yellow pan trap; a shallow container painted in bright yellow and filled with water and a drop of detergent.

“These traps are brilliant because they remove human bias. We’re not choosing what to look for—the ecosystem is,” Assoc. Prof. Buntika explained, adding that the tool worked as many parasitoid wasps were irresistibly drawn to the color yellow, which they mistook for flowers. 

Over time, researchers passively collected a wide variety of species—many too small or rare to be noticed otherwise. Among hundreds of insects gathered from one such trap was a tiny wasp.  

“It was one of those rare moments in fieldwork when everything seemed to come together. On the very first day, we collected both a male and a female of this remarkable species—something taxonomists can only hope for,” said Dr. Avinjikkattu Parambil Ranjith, researcher in the team from Chulalongkorn University.

Back in the lab, the team commenced their meticulous process, sorting hundreds of specimens.  

“The wasp didn’t stand out at first as it was so tiny and easy to overlook,” Assoc. Prof. Dr. Buntika pointed out, “But something about its structure made us pause.”  

Under the microscope, subtle differences began to show up.  

“The wing venation didn’t match anything we knew. The thorax had features we couldn’t place. That’s when our curiosity turned into investigation.”

The research team checked taxonomic keys used to identify species, but no record was found. “We started flipping through references, checking collections, and comparing specimens. And when everything failed to match, excitement built up.”

Decoding the Genetics 

The research team didn’t rely on physical appearance alone. To confirm their suspicion, they turned to the cutting-edge technology of molecular science. By extracting DNA from a tiny tissue sample from the wasp’s leg, they sequenced mitochondrial and nuclear genes to understand its evolutionary lineage.

This genetic deep dive yielded a major scientific breakthrough: it resolved a long-standing confusion regarding the entire genus. While Heinrichiellus was previously thought to belong to the tribe of Platylabini, the DNA evidence proved it belongs to the tribe of Ichneumonini.  

“This discovery marked the first time this genus has ever been recorded in India. Previously, it had been known only in Russia and Japan,” said Dr. Avinjikkattu Parambil Ranjith. 

The discovery of H. natgeo was a global effort indeed, involving collaboration between institutions in Thailand, the UK, and Germany. This international teamwork allowed researchers to combine local knowledge with global taxonomic expertise and museum collections. 

“The species description was led by Dr. Ranjith and Dr. Gavin R. Broad, from the Natural History Museum in London; while the genetic analyses contributing to its classification was carried out with the support of Dr. Bernardo F. Santos from the Museum für Naturkunde in Berlin,” Assoc. Prof. Dr. Buntika related. 

Heinrichiellus Natgeo: A Natural Ecosystem Regulator  

While detailed biological data on the species is still forthcoming, researchers believe the wasp plays a meaningful role in the local ecosystem. 

“H. natgeo acts as a natural regulator, keeping insect populations in balance. Unlike parasites, they target the eggs or larvae of their host species and eventually kill their hosts, preventing outbreaks of species that could damage ecosystems or agriculture.” 

To that, Dr. Ranjith added: “The wasp H. natgeo made no dramatic impression. It lacks bright warning colors or conspicuous behavior, but they’re doing essential work quietly and unnoticed. Without them, ecosystems could become unstable.”  

More Discoveries Beneath the Canopy 

The discovery of H. natgeo was part of a larger taxonomic breakthrough. The same study also documented two additional species new to science: Heinrichiellus brevispinus from Thailand and Heinrichiellus vedani from southern India. Together, these findings represent the first recorded occurrence of the genus Heinrichiellus in the Oriental region, highlighting how many insects remain unknown in Asia. The team published their results in the Journal of Hymenoptera Research.  

“Every new species described is a poignant reminder of how much we still must learn. In an era of accelerating biodiversity loss, discoveries like these are not only scientific milestones—they are called to protect the ecosystems and conserve the fragile ecosystems on which all life thrives and depends,” Assoc. Prof. Dr. Buntika concluded. 

Tiny wasp and the Future of the Blue Planet  

From a simple tool to a significant discovery, the story of Heinrichiellus natgeo is also about the future of science.  

“We need more young people entering taxonomy and biodiversity research. This work is foundational. Despite being less visible than other scientific fields, taxonomy underpins conservation, ecology, and environmental policy. After all, it is not about naming species, but succinctly about understanding life on Earth,” Assoc. Prof. Dr. Buntika reminded us.   

Continue reading a full article on the website: https://www.chula.ac.th/en/highlight/295159/

About Chulalongkorn University

Chulalongkorn University has made the world’s top 50 university list for employment outcomes, which reflects both the high employment rate and work ability of Chula graduates. The university is also listed as the best in Thailand for the 15th Consecutive Year (since 2009), according to the newly released QS World University Rankings 2024, putting Chula at 211th in the world, up from 244th last year.

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Unitel Logistics, Pancake Partner to Support Digital Commerce in Laos

Unitel Logistics and Pancake have signed a strategic partnership agreement aimed at improving online business operations and logistics services in Laos. (Photo by Unitel)

Unitel Logistics and Pancake have signed a strategic partnership agreement aimed at improving online business operations and logistics services in Laos.

The collaboration, formalised on 9 April in Vientiane, focuses on integrating Pancake’s sales management platform with Unitel Logistics’ nationwide delivery network. The system allows businesses to manage orders directly through chat-based interfaces while connecting seamlessly with logistics services.

Through the integration, users can access delivery services across the country, including door-to-door pickup, reducing the need for sellers to travel to drop-off locations. The partnership also aims to improve delivery efficiency, with a focus on faster shipping, reduced product damage, and higher delivery success rates.

Unitel Logistics, launched in October 2025, has expanded its operations to more than 900 service points across all 18 provinces. The company recently introduced its door-to-door service nationwide as part of efforts to enhance logistics capabilities.

The partnership reflects broader efforts to support the growth of digital commerce in Laos by combining e-commerce tools with logistics infrastructure, contributing to a more connected and efficient business environment.

AilsynBio and Dong-E-E-Jiao Sign Project Cooperation Agreement Empowering Traditional Medicine with AI to Open a New Chapter in the Health Industry


HONG KONG SAR – Media OutReach Newswire – 10 April 2026 – AilsynBio, an AI-driven drug discovery company, held an Innovative Project Cooperation Agreement Signing Ceremony today at the Hong Kong Science Park, announcing a project cooperation agreement with Dong-E-E-Jiao Co., Ltd. (000423.SZ). This partnership marks a profound cross-sector integration of Artificial Intelligence (AI) and traditional medicine, aiming to empower biopharmaceutical innovation through technological means.

The ceremony brought together influential leaders and experts from industry, academia, and research sectors, including senior representatives from China Resources Pharmaceutical Group, Hong Kong Science and Technology Parks Corporation (HKSTP), and The University of Hong Kong (HKU), to witness this significant milestone.

Dr. Bo Chen, Chief Scientific Officer of China Resources Pharmaceutical, noted:

“This collaboration with Dong-E-E-Jiao and AilsynBio is a key initiative for China Resources Pharmaceutical in advancing the modernization of Traditional Chinese Medicine (TCM). It represents a deep integration of industry, academia, and research in the field of ‘AI + TCM’ between Mainland China and Hong Kong. We look forward to leveraging scientific research and industrial resources from both regions to overcome the challenges of TCM’s mechanisms of action and to pave an innovative path for TCM to evolve from empirical medicine to evidence-based medicine.”

Mr. Liang Zheng, Vice President of Dong-E-E-Jiao, stated:

“As a core strategic product for Dong-E-E-Jiao, deepening the scientific value of Compound E-Jiao Syrup is crucial for our brand upgrade. This cooperation will strengthen the scientific foundation of our products in the field of women’s health, helping Dong-E-E-Jiao accelerate into a new stage of ‘reshaping TCM wisdom through technological innovation.'”

Mr. Pierre Wang, Managing Director of HKU Versitech Limited, stated:

“HKU Versitech is honored to witness this project cooperation between HKU spin-off AilsynBio Ltd. and China Resources Pharmaceutical subsidiary Dong-E E-Jiao, a partnership that exemplifies the successful translation of Hong Kong’s top-tier academic research into high-impact industrial applications. This cooperation will continue to serve as a vital catalyst for the company’s rapid international growth and its mission to scale cutting-edge biotechnology globally.”

Looking ahead, the two parties will focus on three key collaborative directions:

  1. Advancing AI-driven innovation: Leveraging AilsynBio’s AI drug discovery platform to accelerate biopharmaceutical R&D processes.
  2. Launching specialized research: Engaging in in-depth cooperation on the “Premature Ovarian Insufficiency (POI)” research project.
  3. Promoting cross-border fusion: Exploring the integration of biotechnology, AI, and traditional medicine to jointly create a new paradigm for the health industry.

During the ceremony, AilsynBio and Dong-E-E-Jiao signed the agreement on behalf of their respective organizations. The signing was witnessed by Dr. Bo Chen, Chief Scientist of China Resources Pharmaceutical; Mr. Eric Or, Chief Ecosystem Development Officer of HKSTP; and Mr. Pierre Wang, Managing Director of HKU Versitech.

AilsynBio stated that this cooperation is not only a combination of cutting-edge technology and traditional medicine, but also a strategic layout for future healthcare innovation. By leveraging AI technology, the partnership aims to inject technological vitality into traditional medicine for the benefit of more patients.

Hashtag: #AilsynBio #昂心生物

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About China Resources Pharmaceutical

China Resources Pharmaceutical Group Limited (Stock code: 03320.HK) stands as a premier, integrated pharmaceutical enterprise in China. Our comprehensive operations span the entire value chain, from R&D and manufacturing to distribution and retail. We host a robust portfolio of listed subsidiaries and maintain advanced innovation platforms dedicated to both chemical and biological pharmaceuticals. Our diverse products including chemical drugs, Traditional Chinese Medicine (TCM), biologics, health supplements, and medical devices, addressing a vast spectrum of therapeutic areas. We are the proud custodian of iconic brands such as “999”, “Dong-E-E-Jiao”, and “Jiangzhong”. Guided by our mission to “Safeguard Human Health and Enhance Quality of Life,” we are dedicated to evolving into a trusted, innovation-driven leader in pharmaceutical and healthcare sector.

About Dong-E E-Jiao

Dong-E E-Jiao Co., Ltd. (000423.SZ) is an enterprise engaged in the production and operation of E-Jiao and related products. As a subsidiary of state-owned China Resources Group, it is primarily involved in the R&D, production, and sales of E-Jiao and related Chinese patent medicines, health foods, and food products. The company, formerly known as Shandong Dong-E E-Jiao Factory, was established in 1952, listed on the Shenzhen Stock Exchange in 1996, and joined China Resources Group in 2005. The company houses the National Gelatin Traditional Chinese Medicine Engineering Technology Research Center and a postdoctoral research workstation. It is recognized as a National High-Tech Enterprise, a National Innovative Enterprise, a National Intangible Cultural Heritage Heritage Enterprise, and a National Traditional Chinese Medicine Culture Publicity and Education Base. Its products are sold not only in the domestic market but also in over 10 countries and regions, including Southeast Asia, Europe, and the Americas.

About AilsynBio

AilsynBio is an AI-native biotechnology company dedicated to the rational design of differentiated therapeutics. By combining artificial intelligence, physics-based modeling, and deep medicinal chemistry expertise, the company delivers end-to-end drug discovery solutions spanning novel target identification, mechanism-of-action elucidation, and lead design and optimization. Validated through collaborations with multiple top-tier pharmaceutical companies, AilsynBio’s technology offers industry-leading predictive accuracy and enables the delivery of IND-ready candidate molecules with greater efficiency, higher success rates, and a fraction of the time and cost required by conventional approaches.

No More Fuel Anxiety! AION UT Debuts in Australia, Setting a New Benchmark for Urban Electric Vehicles

MELBOURNE, Australia, April 10, 2026 /PRNewswire/ — On April 10, the highly anticipated 2026 Melbourne Motor Show grandly kicked off. GAC made a strong appearance with four vehicle models across its product lines — GAC, AION, — highlighting its leading strength in new energy and intelligent technologies, while reinforcing its image of “Tech-Driven GAC, Advancing Global Reach with a Full-Chain Ecosystem”. At the show, GAC officially announced the launch of its global strategic model, the AION UT, in Australia. This marks not only a milestone in GAC’s “One GAC 2.0” global strategy but also a solid step forward in the company’s deep cultivation of the Australian market and its ongoing commitment to the Local Strategy — “GAC: Growing Australian Confidence.”


As a leading enterprise in China’s new energy vehicle industry, GAC adheres to the core philosophy of “Tech-Driven GAC, Advancing Global Reach with a Full-Chain Ecosystem”. Upholding the principle of ‘In Australia, for Australia, integrating into Australia, serving Australia, and contributing to Australia’, GAC is committed to deeply cultivating the Australian market by actively advancing efforts across multiple areas including products, channels, services, energy ecosystems, and mobility systems.

Designed as a strategic model for global urban youth, the AION UT stands out with its distinctive ‘Eyebrow-Style Headlight’ stylish design and class-leading spaciousness. It perfectly blends trendy looks with the comfort space comparable to mid-to-high-end vehicles. Equipped with an advanced smart cockpit, the AION UT offers leading smart interactions, exceptional range and fast-charging performance, all backed by stringent global manufacturing standards. It directly answers the core expectations of Australian users looking for new energy mobility during a time of soaring fuel prices, making it a high-quality, fashionable choice for a green and smart lifestyle.

As one of the few Chinese automakers with mature capability in developing right-hand drive (RHD) vehicles, GAC presented four standout models at the Melbourne Motor Show, including the GAC EMZOOM, GAC M8 PHEV, AION V, and the newly launched AION UT. The display covers a variety of powertrains such as pure electric, plug-in hybrid electric and internal combustion engine vehicles. These models highlighted GAC’s accumulated technical expertise and innovative strengths in electrification and intelligent technologies, delivering new experiences of green mobility for Australian customers.

 

Thousands of Lao Workers Return Home via Mukdahan Border as Pi Mai Lao Travel Peaks

A picture of Lao immigrants gathering, coming from Bangkok and east of Thailand to Mukdahan border, preparing to cross border back to celebrate Pi Mai Lao in Laos. (Photo by ทรงสิทธิ์ (ลุงเตชิน) สาระกิจ)

Thousands of Lao workers are crossing the Mukdahan border checkpoint each day as they return home for Pi Mai Lao, according to Thai media.

The surge is taking place at the Second Thai–Lao Friendship Bridge, which links Mukdahan Province in Thailand with Savannakhet in Laos. Since early morning, large crowds have lined up at immigration after traveling overnight by bus from Bangkok and eastern Thailand.

Authorities estimate that around 5,000 people are crossing daily. 

In response, officials have opened all inspection counters and deployed additional staff to speed up passport checks and reduce waiting times.

With rising temperatures and heavy crowds, tents and seating areas have been set up, and free drinking water is being provided to help travelers cope with the heat.

Officials say the aim is to ensure smooth and efficient crossings while maintaining security, allowing workers to return home in time to celebrate Pi Mai Lao with their families.

The annual return of Lao workers reflects strong cross-border movement between Thailand and Laos, particularly during major holidays when travel demand peaks.

Resilience and Potential Opportunity in a Higher‑Volatility World, Citi Wealth The Short and Long: Macro Investments View Report Q2 2026

Highlights

  • Citi Wealth’s latest The Short and Long: Q2 2026 Macro Investment View states global shocks to markets are driving higher volatility and rapid risk repricing, while the U.S. economy remains relatively resilient.
  • Citi Wealth’s 2Q26 view favors quality and resilience, including U.S. large‑cap equities, short‑duration high‑quality fixed income, with a strategic allocation to gold, which remains an attract mix for ballast and potential income in portfolios.
  • Structural themes such as AI, energy security, and supply chain realignment continue to create potential long‑term opportunities amid persistent inflation and tighter monetary policy.

NEW YORK, April 10, 2026 /PRNewswire/ — Citi Wealth has released The Short and Long: Q2 2026 Macro Investment View, its quarterly report designed to offer global, data-driven guidance to help investors navigate increasingly complex markets with confidence and clarity.

“The first quarter saw markets digest simultaneous shocks, which increased volatility and led investors to quickly reprice risk. While the U.S. economy remains resilient, elevated inflation risks and tighter policy expectations reinforce our preference for portfolio quality. We continue to believe investors should remain anchored to fundamentals—favoring U.S. equities, staying underweight duration, and taking equity risk rather than credit risk given tight spreads. Gold remains a key portfolio diversifier and ballast, and we see durable opportunities in structural themes like the energy transition and the AI ecosystem, which are being accelerated by global events,” said Kate Moore, Chief Investment Officer, Citi Wealth.

Markets entered 2026 facing multiple shocks at once. AI disruption, geopolitical conflict, and shifting policy expectations have increased volatility and driven the need for investors to re-evaluate risk levels.

While these forces unsettled markets and investors, they also reinforced the importance of focusing on resilience, quality, and diversification in portfolios.

Despite a challenging start to the year, equity markets experiencing meaningful swings, the roughly 9% peak‑to‑trough drawdown in the S&P 500 during 1Q26 remained within historical norms, reinforcing the importance of long-term portfolio resilience rather than reactive positioning.

The report outlines how current forces are shifting our perspective across asset classes and Citi Wealth has outlined five core convictions represent our highest confidence views on the macro backdrop, potential market opportunities, and risks in 2Q 2026:

  1. Remaining anchored to fundamentals during volatility: We believe U.S. equities remain a favored core equity exposure for portfolios due to durable fundamental underpinnings.
  2. Staying underweight duration amid inflationary and fiscal concerns: Front-end bond exposure appears to offer attractive income with less of the price risk of longer-term bonds if rates rise further.
  3. Taking equity risk rather than credit risk: With global spreads still tight, we do not think investors are being paid enough to take excessive credit risk as the conflict may impact growth in various regions.
  4. Gold remains an important piece of portfolio construction: As global entities diversify global reserve balances, gold has the potential for continued benefit.
  5. Structural investment themes are becoming more actionable: The conflict in the Middle East is exacerbating slow-moving forces around supply chain realignment, the energy transition, and fiscal policy – leading to potentially durable opportunities.

ENDS

About Citi

Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in more than 180 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services. 

Additional information may be found at www.citigroup.com | X: @Citi | LinkedIn: www.linkedin.com/company/citi | YouTube: www.youtube.com/citi | Facebook: www.facebook.com/citi

Supporting ASEAN’s creative economy through UK partnership and research


SINGAPORE – Media OutReach Newswire – 10 April 2026 – The success and impact of the ASEAN–UK Advancing Creative Economy programme was on show at the recent 2nd ASEAN–UK Creative Economy Symposium 2026 in Manila. The Symposium showcased how research, capacity building, and regional collaboration are shaping the future of the creative economy across Southeast Asia, further advancing the goals of the ASEAN Creative Economy Sustainability Framework, adopted at the 46th ASEAN Summit. The Symposium also celebrated the 5th anniversary of the ASEAN–UK Dialogue Partnership, focused on deepening cooperation and connection.

The Department of Trade and Industry of the Philippines, together with the Foreign, Commonwealth and Development Office, the British Council and the ASEAN Secretariat, convened over 270 leaders, policymakers, creatives, and investors from ASEAN and the United Kingdom in Manila for the ASEAN–UK Creative Economy Symposium 2026, reinforcing the region’s push to harness the creative economy as a key driver of growth, innovation, and cultural identity.

Deputy Secretary-General of ASEAN for ASEAN Economic Community (AEC), Satvinder Singh, said:
“ASEAN is well-positioned to harness the full potential of the creative economy. Six out of eleven ASEAN Member States now rank among the top 70 globally in the WIPO Global Innovation Index’s creative outputs dimension. ASEAN recognises that intangible assets, such as intellectual property, brands, and design as the currencies of modern creative economy. The ideas, expressions, and innovations our creators produce must be protected, valued, and commercialised.”

UK Ambassador to ASEAN, Helen Fazey, said:
“The UK and ASEAN are advancing together through trust, cooperation, and shared priorities. This partnership reflects a strong and growing relationship built on mutual respect and a shared ambition to support sustainable economic growth, innovation, and opportunity across the region. Through initiatives like the ASEAN–UK Advancing Creative Economy programme, we are deepening collaboration, strengthening people-to-people links, and supporting the development of vibrant and resilient creative sectors.”

ASEAN-focused research highlights pathways for growth in the creative economy
New research under the ASEAN–UK Advancing Creative Economy initiative is providing critical insights into the evolution and economic potential of cultural industries across the region.

Arts and Technologies in ASEAN: Interconnected Parts, commissioned by the British Council, examines the fast-growing creative technology landscape across ASEAN. Drawing on more than 60 interviews and case studies, the report explores how artists are using digital tools—from AI to immersive media—while also analysing the regulatory environments shaping innovation. It highlights both the dynamism of the sector and the need for stronger support systems to sustain growth.

Complementing this, the Regional Perception Poll on the ASEAN Creative Economy offers a comprehensive view of how the sector is understood across the region. Based on insights from over 4,000 respondents, including both producers and audiences, the study highlights the interconnected nature of creative ecosystems and the relationships between artists, industries, policymakers, and communities. Its findings underscore the need for tailored, context-specific strategies and stronger regional collaboration to unlock further growth.

Together, these research outputs provide valuable evidence to inform policy, guide investment, and strengthen UK–ASEAN partnerships.Building on this work, a new ASEAN festival research and mapping initiative is underway, expanding earlier studies to provide a more comprehensive understanding of the region’s diverse festival landscape and identify opportunities for future collaboration.

Country Director Indonesia and Director South East Asia, Summer Xia, said:
“Through the ASEAN–UK Advancing Creative Economy initiative, we are investing in the research, skills, and partnerships needed to support long-term growth in the creative sector. The symposium in Manila was an important opportunity to share these resources and ensure they are shaped by and for the region. By working closely with the Foreign, Commonwealth and Development Office and the ASEAN Secretariat, we are helping to build a stronger, more connected creative economy across ASEAN countries.”

Underscoring the broader vision of the initiative, Deputy Secretary-General of ASEAN for ASEAN Socio-Cultural Community (ASCC) San Lwin has reaffirmed, in separate engagements, that the ASEAN-UK Advancing Creative Economy programme maximises the region’s creative potential to fuel socio-economic growth and cultural exchange. He reiterated the shared commitment to leveraging innovation and creativity as key connectors to drive prosperity, deepen cultural unity, advance social equity, and promote sustainable, inclusive development in order to forge an “ASEAN Community of Opportunities for All.”

Learn more at: ASEAN Creative Economy Initiative
Hashtag: #BritishCouncil

The issuer is solely responsible for the content of this announcement.

About the British Council

The British Council is the UK’s international culture and education organisation. We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. We do this through our work in arts and culture, education and the English language. We work with people in over 200 countries and territories. In 2024–25, we reached 600 million people.

Bangkok Unveils “KUDTHAI” Cultural Showcase in Emerging Songwat District During Songkran


BANGKOK , THAILAND – Media OutReach Newswire – 10 April 2026 – A new chapter in Thailand’s cultural and retail landscape is set to debut this April, as The Mall Group introduces “KUDTHAI 2026,” a curated showcase of Thai creativity, launching its first-ever pop-up in Bangkok’s rapidly emerging Songwat district during Songkran.

Presented in collaboration with the Tourism Authority of Thailand, the initiative reflects a growing effort to spotlight Thailand’s cultural identity through contemporary retail and experiential tourism.

“KUDTHAI” — derived from the Thai word “Kud,” meaning “to carefully select” — brings together a refined selection of Thai brands, artisans, and culinary talents, highlighting craftsmanship, local wisdom, and modern design for both local and international audiences.

The inaugural “Song Wat KUDTHAI 2026,” taking place from April 9–12 at Lost in Songwat, marks the first time The Mall Group extends its retail experience beyond its flagship developments into one of Bangkok’s most talked-about neighborhoods. Once a historic trading hub along the Chao Phraya River, Songwat is now re-emerging as a vibrant cultural enclave attracting a new generation of creatives and global travelers.

Extending this experience into the city’s premier retail destinations, “KUDTHAI 2026” will also be held from April 8–19, 2026 across the EM District — Emporium, EmQuartier, and Emsphere — creating a connected journey between Bangkok’s emerging cultural quarters and its established lifestyle hubs.

This multi-location approach reflects a broader shift in how visitors experience Bangkok — moving fluidly between heritage neighborhoods and contemporary retail environments.

While Songkran remains one of Thailand’s most globally recognized celebrations, “KUDTHAI 2026” offers an alternative lens — focusing on curated cultural discovery through design, gastronomy, and local creativity.

At the EM District, the “EM District Thai Hansa Maha Songkran: A Summer of Thai Celebration” from April 10–15, 2026 further enhances the experience with immersive installations, signature water attractions, and themed markets including THAI-POP MARKET at Emporium, THAI LOCAL MARKET at EmQuartier, and THAI-TAINMENT MARKET at Emsphere.

A highlight includes “Little Song Wat,” bringing culinary names from the historic Songwat community into the heart of the city, reinforcing the connection between Bangkok’s evolving cultural districts and its modern retail landscape.

Together, these activations position Bangkok as more than a festive destination during Songkran — but also as a city redefining how tradition is experienced through innovation, culture, and commerce.
Hashtag: #KudThai2026 #SongwatKudThai #FriendsOfSongwat #bangkoksongkarn #Bangkokshopping #TheMall #EMDISTRICT

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