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Reveillon Creations Builds Commercial Infrastructure for Malaysian Talent into China’s Creator Economy

  • Douyin licensing partnership with 3Z LIVE creates a cross-border route into China’s short-video market.
  • Talent management and entertainment company pairs production facilities and operational management with commercial representation, giving creators a route from platform income to diversified revenue.

KUALA LUMPUR, Malaysia, Sept. 9, 2026 /PRNewswire/ — Reveillon Creations, a premium lifestyle and media portfolio company and a subsidiary of Reveillon Group, today officially launched its next-generation talent management and entertainment platform. Built to empower livestreamers and emerging creators in Malaysia, the platform provides talent with a structured, high-tech pathway to develop their personal brands, broaden their multimedia capabilities, and pursue opportunities in China and the wider entertainment industry.

Alvin Wong, CEO of Reveillon Creations, and Leo Zhou, Founder of 3Z LIVE, at the signing ceremony
Alvin Wong, CEO of Reveillon Creations, and Leo Zhou, Founder of 3Z LIVE, at the signing ceremony

Reveillon Creations pairs professional livestreaming facilities with talent management, operational support and commercial representation. Through its affiliation with V Gallant Sdn Bhd, the company will also draw on the V Gallant GPU Lounge’s AI infrastructure, powered by high-performance GPUs including NVIDIA Blackwell, to support content development, data analysis and workflow automation. This combination brings talent, technology and market access together while creating room for creators to expand into brand collaborations, music production, film and the wider entertainment industry.

Connecting Malaysian Talent with the Douyin Ecosystem

As part of the launch, Reveillon Creations also formalised a Douyin licensing partnership with 3Z LIVE. Douyin is ByteDance’s short-video platform for mainland China and operates separately from TikTok, which serves markets outside mainland China.

The scale of the opportunity with Douyin is significant as according to the data in March 2026, Douyin itself has over 750 million daily active users, which is exponentially large. Through the partnership, Reveillon Creations aims to help Malaysian talent understand the platform, develop relevant content and explore suitable opportunities within the China market.

“Malaysia has a vibrant pool of creative talent, but turning an audience into a lasting career takes more than visibility. Reveillon Creations brings together professional support, AI capabilities and industry connections to help creators take that next step. Our partnership with 3Z LIVE adds a route into China, while our wider ambition is to help talent move beyond livestreaming into branded content, music, film and entertainment,” said Alvin Wong, Chief Executive Officer of Reveillon Creations.

The launch comes as content, commerce and entertainment become increasingly interconnected. Based on findings released in March 2026, in less than four years, social commerce’s share of Southeast Asia’s e-commerce gross merchandise value has grown from under 5% to between 20% and 25%. In Malaysia itself, TikTok’s March 2026 report has also indicated that nearly 35% of content creators surveyed identified as full-time creators, while 45% reported earning revenue above the national minimum wage.

“China offers enormous reach, but creators also need local market knowledge and the right operational support. Together with Reveillon Creations, we aim to help Malaysian talent better understand the Douyin ecosystem and identify appropriate ways to build their presence,” said Leo Zhou, Founder of 3Z LIVE.

Building Pathways Beyond Livestreaming

Registration is now open to livestreamers and emerging creators. Talents signed with Reveillon Creations will gain access to dedicated livestreaming spaces with professional equipment at KL Eco City, together with practical guidance in content development, livestream operations and personal branding.

Beyond the facilities, the company will connect talent with potential opportunities across brand partnerships, music production, film and entertainment, helping them broaden their capabilities and avoid relying on a single platform or content format.

With its studios ready, talent registration underway and a China-facing partnership in place, Reveillon Creations enters the market with a clear goal: to give Malaysian creators the tools, guidance and industry reach to take their talent further.

For more information, please reach out to creation@reveillon-group.com or check out the social media pages on Instagram, Facebook, Douyin and XiaoHongShu. Interested streamers and talent may contact the Reveillon Creations team via WhatsApp at +60 11-1262 4966.

About Reveillon Creations

Reveillon Creations is a subsidiary of Reveillon Group and a Malaysia-based talent management and entertainment company. It combines professional facilities, operational guidance, AI capabilities and industry connections to support creators across livestreaming, content, brand collaborations, music, film and entertainment. Through its partnership with 3Z LIVE, the company also creates potential routes into China’s creator economy.

About Reveillon Group

Reveillon Group is a Malaysian lifestyle and hospitality holding company established in 2022 and headquartered in Kuala Lumpur. We build, own, and operate a diversified portfolio of food and beverage and lifestyle brands such as Nowwa, Malaysian Chicken Rice (MCR), BowlCrafted, X Office Bar and more, spanning quick-service dining, healthy coffee concepts, everyday social venues, lifestyle bars, premium lounge experiences, and exclusive members-only destinations. For more information, visit https://reveillon-group.com/.

About 3Z LIVE

3Z LIVE is a China-based digital content and live commerce company specialising in creator development and platform operations within the Douyin ecosystem. The company works with talent across content strategy, distribution and audience growth, and partners with international creator networks to bring overseas Chinese-language content to audiences in China. For more information, visit them on Instagram and Douyin.

OceanaGold Submits Permit Application and Provides Technical and Exploration Update Supporting Mine Life Extension at Macraes

VANCOUVER, BC, Sept. 9, 2026 /PRNewswire/ — OceanaGold Corporation (TSX: OGC, NYSE: OGC) (“OceanaGold” or the “Company”) announces that it has lodged its application for approval of the Macraes Phase 4 Project (“MP4”) under New Zealand’s Fast-track Approvals Act 2024. The MP4 application seeks to extend the mine life at Macraes from the current reserve life of 2032 to the late 2030s, consistent with Macraes’ history of mine life extension since it commenced operation in 1990.

The Company also provides details on the technical study work and exploration results which support the potential to extend mine life at Macraes via MP4 and beyond.

Gerard Bond, President and CEO of OceanaGold, said “Submitting the MP4 application is an important step in securing the long-term future of Macraes through permitting of additional open pit cutbacks and a mine life extension to the late 2030s. Recent drilling supports both the extensions included in MP4 and identifies further opportunities to potentially enable meaningful gold production into the 2040s.

For 36 years Macraes has safely and responsibly produced gold, delivering multi-generational benefits to the surrounding communities and to New Zealand through sustaining many hundreds of jobs, socio-economic community contributions, taxes and royalties, and export earnings. Our permit application and exploration results show the potential for Macraes to continue its long history of value creation while generating strong returns for our stakeholders.”

For a visual overview of the site, mine life extension opportunities and drill results, please see the accompanying 3D video:

https://vrify.com/meetings/recordings/70c5ee50-9ecc-4e81-a222-7d7449da6ec8

VRIFY note: Drill results reflect only those set forth in OceanaGold’s press release dated September 9, 2026, and do not include all historical drill results except those relevant to the current targets in this release.

Macraes Overview

Macraes is located on the South Island of New Zealand, approximately 60 kilometres (“km”) northwest of Dunedin. Production at Macraes commenced in 1990, with an initial 7-year mine life. In July of this year, the mine celebrated the production of its 6 millionth ounce of gold over its 36-year operating history. Macraes has a geologically prospective land package of over 14,000 hectares, including a 30 km highly mineralized structure known as the Macraes Shear Zone which hosts multiple gold deposits and exploration targets (Figure 1).

Macraes Mine Life Extension Potential

MP4 Fast-track Application

On September 9, 2026, the Company lodged its Fast-track application for the MP4 project. The MP4 application includes:

  • permitting for all activities required to complete the current reserve mine plan;
  • the development of Southern Pit Innes Mills (“SPIM”, details below);
  • extensions of the Golden Point Underground (“GPUG”); and
  • flexibility to incorporate additional Mineral Resources into the future production profile.

Approval of MP4 will enable the extension of the Macraes operation to the late 2030s. Under the “one-stop shop” process of the New Zealand government, the Company expects MP4 to be fully permitted by mid-2027 (subject to appeals). MP4 permit approval is necessary for mine life extension, subject to achieving other ancillary permits, satisfactory technical and financial reviews, and market and operating conditions.

Approval and subsequent execution of MP4 works will enable the Macraes operation to continue to have a strong positive impact on the Otago region and New Zealand more broadly for many more years, bringing substantial investment, maintaining current and future employment opportunities and continuing to provide meaningful social, environmental and economic benefits.

The Company is familiar with the Fast-track approval process, having successfully permitted the Waihi North Project in 2025.

Mine Life Extension Technical Studies

The approval of MP4 will enable the Company to proceed with extensions to the Innes Mills, Coronation, Coronation North and Golden Bar open pits. A mine life extension of Golden Point Underground is also included in MP4, to provide additional flexibility for future development.

MP4 also includes an extension to the north of the current Innes Mills open pit, referred to as SPIM. Advanced studies are underway to bring SPIM into Mineral Resources by year end 2026, supported by drilling completed in prior years.

The Company believes that SPIM has the capability to contribute meaningful production at Macraes from 2032. Together with the extension of the Golden Point Underground, the Company is targeting to maintain production at Macraes above 100,000 ounces per year into the late 2030s.

Details regarding Macraes’ expected production profile, development timeline for SPIM, capital expenditures and overall economics will be included in an updated National Instrument – 43-101 Standards of Disclosure for Mineral Projects (“NI 43-101”) technical report that is expected to be released in early 2028.

SPIM development capital will include waste stripping, rehandling and relocation of a portion of historic tailings into the current Frasers tailings storage facility, relocation of the open pit workshop, re-routing the public road, and upgrades to site power infrastructure.

Advancing SPIM also has the benefit of enhancing the feasibility of mining the Round Hill deposit which was previously removed from Mineral Resources at year-end 2023. The Round Hill deposit is not included in MP4 and represents a potential opportunity for mine life extension into the 2040s.

Macraes Exploration Overview

The 2026 exploration program at Macraes is focused on supporting the mine life extensions outlined in MP4 and beyond. Supported by a record expected expenditure of US$13 million in 2026, a total of 60,000 metres (“m”) of drilling is being executed at Macraes. The Innes Mills, Coronation and Nunns open pits, together with Golden Point Underground, continue to show significant potential for further resource conversion and growth.

Macraes Drill Results

Innes Mills

Innes Mills has been the main open pit ore source since 2024, accounting for approximately 39% of total Measured and Indicated Mineral Resource ounces for Macraes as at December 31, 2025. Drilling since the last resource estimate has focused on conversion of Inferred Mineral Resources in, and down dip of, the current reserve open pit design, with more than 12,000 m across 48 holes completed (Table 1). Drill hole DDH8224 returned 25.0 m @ 0.8 g/t gold (“Au”), confirming that mineralization continues at least 150 m down dip, towards the east, beyond the Innes Mills current reserve open pit design (Figure 2). This area is a target for additional resource expansion drilling in the remainder of this year to confirm the economic feasibility of additional future open pit cutbacks.

Golden Point Underground (GPUG)

GPUG is located immediately down dip of the historic Golden Point and Round Hill open pits which were mined between 1990 and 2002 and produced approximately 1.3 million ounces of gold. Underground mining at GPUG commenced in 2021.

Since the last resource estimate for the year ended December 31, 2025, more than 13,000 m of drilling across 37 holes has been completed, targeting both conversion and extension opportunities (Table 1).

In the north, DDH8281 stepped out approximately 40 m down dip of the current mine plan, intercepting 12.0 m @ 2.1 g/t Au and confirming the continuation of economic mineralization down-plunge. In the south, a 40 m step-out from the existing mine plan reported 15.0 m @ 1.5 g/t Au (DDH8412). These results are well above the current underground reserve cut-off grade and support the potential for future resource and reserve growth to the east and southeast (Figure 3). Drilling will continue at GPUG for the remainder of the year, targeting extension to mineralization both down dip and to the south along strike, where the deposit remains open, to further grow the resource.

Coronation

The Coronation open pit is located approximately 5 km to the northeast of the processing plant. Since the last resource estimate, more than 6,000 m of drilling across 36 holes has been completed at Coronation, with a focus on the conversion of Inferred Mineral Resources (Table 1). 

Notable results included 7.9 m @ 5.4 g/t Au (DDH8286), 12.0 m @ 2.3 g/t Au (DDH8298), 21.0 m @ 1.1 g/t Au (DDH8283) and 6.0 m @ 1.7 g/t Au (DDH8367), which support the emergence of a higher-grade zone plunging to the southeast (Figure 4). This area remains open to the southeast, with further exploration drilling planned to pursue extension of this higher-grade trend beyond the current pit design to support future pit cutbacks.

Nunns

The Nunns prospect, containing a small resource defined in 2017, is located at the northwestern end of the Macraes property, approximately 6 km along strike from Coronation. Following the Company’s additional land purchase in early 2026, a drill program focused on converting and growing the existing Mineral Resources, with 4,250 m of drilling across 48 drill holes was completed (Table 1). Notable results included 14.0 m @ 2.5 g/t Au (RCH8374), 8.0 m @ 4.2 g/t Au (RCH8375) and 4.0 m @ 7.9 g/t Au (RCH8344), confirming the extension of mineralization down dip and along strike, outside of the known resource (refer to VRIFY).

The mineralization at Nunns represents a potentially low capital, future open pit ore source for Macraes, that is outside of the MP4 permit application. An updated resource estimate is expected to be included at the end of 2026.

Table 1: Select Macraes significant drill intersections since the 2025 resource estimate[1]

Drill Hole ID* 

From (m) 

To (m) 

Interval
(m)*
 

Au (g/t) 

Area 

Activity* 

DDH8273

171.2

181.2

10.0

1.0

Coronation

Extension

DDH8283

162.2

183.2

21.0

1.1

Coronation

Conversion

DDH8286

150.1

158.0

7.9

5.4

Coronation

Conversion

DDH8298

145.2

157.2

12.0

2.3

Coronation

Conversion

DDH8309

135.0

140.0

5.0

2.3

Coronation

Conversion

DDH8327

116.1

122.1

6.0

1.5

Coronation

Conversion

DDH8336

165.9

168.9

3.0

2.8

Coronation

Conversion

DDH8367

193.5

199.5

6.0

1.7

Coronation

Extension

DDH8367

206.5

210.5

4.0

1.8

Coronation

Extension

RCH8390

88.0

96.0

8.0

0.8

Coronation

Conversion

DDH8145

271.0

278.0

7.0

3.1

GPUG

Extension

DDH8170

174.1

188.1

14.0

4.0

GPUG

Conversion

DDH8269

167.0

194.0

27.0

3.0

GPUG

Conversion

DDH8281

447.4

459.4

12.0

2.1

GPUG

Extension

DDH8294

365.8

376.8

11.0

3.9

GPUG

Conversion

DDH8302

368.8

384.8

16.0

2.4

GPUG

Conversion

DDH8325

378.0

387.0

9.0

2.7

GPUG

Conversion

DDH8407

339.7

369.7

30.0

0.7

GPUG

Extension

DDH8412

326.1

341.1

15.0

1.5

GPUG

Extension

GDH0567

95.0

113.0

18.0

2.7

GPUG

Extension

DDH8224

243.0

268.0

25.0

0.8

Innes Mills

Conversion

DDH8241

289.5

298.5

9.0

4.2

Innes Mills

Conversion

DDH8243

226.0

244.0

18.0

1.3

Innes Mills

Conversion

DDH8252

216.2

235.5

19.3

1.7

Innes Mills

Conversion

DDH8255

299.0

307.5

8.5

2.0

Innes Mills

Conversion

DDH8255

239.0

248.0

9.0

1.8

Innes Mills

Conversion

DDH8262

273.0

288.0

15.0

2.6

Innes Mills

Conversion

DDH8369

117.8

126.8

9.0

2.2

Innes Mills

Conversion

RCD8297

252.1

270.1

18.0

0.9

Innes Mills

Conversion

RCH8250

69.0

93.0

24.0

0.8

Innes Mills

Conversion

RCH8340

62.0

69.0

7.0

1.1

Nunns

Extension

RCH8343

65.0

71.0

6.0

1.2

Nunns

Extension

RCH8344

65.0

69.0

4.0

7.9

Nunns

Extension

RCH8349

63.0

69.0

6.0

0.8

Nunns

Extension

RCH8353

54.0

57.0

3.0

1.8

Nunns

Extension

RCH8356

57.0

62.0

5.0

1.2

Nunns

Extension

RCH8359

46.0

53.0

7.0

2.6

Nunns

Extension

RCH8374

36.0

50.0

14.0

2.5

Nunns

Extension

RCH8375

25.0

33.0

8.0

4.2

Nunns

Extension

RCH8376

55.0

62.0

7.0

1.8

Nunns

Extension

[1] Table 1 highlights the 10 best selected significant intercepts at Macraes, by deposit. A complete list of drill holes is available on the Company’s website: https://www.oceanagold.com/. To meet the criteria of a significant intercept for this table, composites are at least 2.0 m long and the cut-off of waste to ore is 0.25 g/t Au. Each composite interval is allowed to contain a maximum of 5.1 m of waste at a maximum consecutive length of 4.1 m of waste. Intervals that meet these criteria and have a minimum grade of 0.7 g/t Au are classed as significant intercepts. 

*Notes: Suffix “DDH” means diamond drill hole, “GDH” means Diamond drill hole drilled from underground drives, “RCH” means Reverse Circulation drill hole, and “RCD” means hybrid reverse circulation/diamond drill hole. Intervals are down hole core length; true widths have not been determined. “Extension Drilling” intercepts are associated with step-out exploration drilling and “Conversion” drilling intercepts are intercepts converting Inferred Mineral Resources to Indicated Mineral Resources category.

For further information relating to drill hole data, please refer to the Company’s website at https://oceanagold.com/operations/additional-drillhole-data.

About OceanaGold

OceanaGold is a global intermediate gold and copper producer committed to safely and responsibly maximizing the generation of Free Cash Flow from our operations and delivering strong returns for our shareholders. We have a portfolio of four operating mines: the wholly-owned Haile Gold Mine in the United States of America; the wholly-owned Macraes and Waihi operations in New Zealand; and the 80%-owned Didipio Mine in the Philippines.

For further information please contact:

Investor Relations:

Brian Martin, Senior Vice President, Business Development and Investor Relations
Tel: +1 604-678-4096
ir@oceanagold.com

Valerie Burns, Director, Investor Relations 
Tel: +1 604-235-0742 
ir@oceanagold.com

Media Relations:

Louise Burgess, Vice President, Communications 
Tel: +1 604-403-2019 
media@oceanagold.com

Qualified Person Statement

Except as set out herein, the scientific and technical information in this press release has been reviewed and approved by Knowell Madambi, a qualified person as defined by NI 43-101. Mr. Madambi is the Manager – Technical Services & Projects of OceanaGold. The scientific and technical information in this press release relating to exploration matters has been reviewed and approved by Mr. Keenan Jennings, a qualified person as defined by NI 43-101. Mr. Jennings is the EVP, Chief Exploration Officer of OceanaGold.

Quality Assurance and Quality Control (“QA/QC”)

The Macraes operation sampling and analyses processes are undertaken within the framework outlined by standard operating procedures (SOPs).

RC drilling is undertaken using 5 1/2-inch bit and samples are typically collected as 1m composites. RC recovery is actively monitored by the geologist at the RC rig by measuring bulk, original and duplicate samples. Diamond core sizes for exploration drilling are predominantly PQ and HQ. DD recovery is actively recorded by the drillers and checked by the geologist. In general, diamond core recovery of ore zones at Macraes is very good (>98%).

Field duplicates are collected from every metre, and RC samples are sub-sampled by a cone splitter. Approximate splits are 12.5% original and 12.5% duplicate. Diamond core sampling is a mixture of whole core sampling and ½ core sampling. Whole core PQ and HQ core sampling results in samples length smaller than 1m. Whole core sampling is undertaken when the core is weak and broken. Half core sampling prior to May 2026 was undertaken using a manual core saw and post-May 2026 was undertaken using an automatic core saw. Duplicate core weights from the auto saw show improved weight variance.

RC and DD samples are submitted to an onsite laboratory, operated by SGS, which is independent from OceanaGold. Samples are dried at 150° for 4 hours, crushed to 3.5mm and 400-500g split via a linear sample divider assay. Coarse split duplicates are collected at a rate of 1:20.

The 400-500g sample is assayed via an onsite Photon Assay unit.

Independent Certified Reference Materials (“CRMs”) coarse standards are inserted under the instruction of OceanaGold at a rate of 1:20. SGS also insert a selection of pulp CRMs and blanks at a rate of 1:20.

Blank, duplicate and CRM results are reviewed prior to uploading results in the acQuire database on a hole-by-hole basis. SGS provides monthly QC review of the standards and blanks submitted to Chrysos detailing results outside warning and action tolerances. A selection of check samples were also sent for fire-assay to SGS Waihi, New Zealand.

The SGS NZ Ltd laboratory is an independent commercial assay laboratory with ISO 17025: 2017 accreditation. Chrysos Corporation operates a single unit which is leased to OceanaGold, Macraes Operation.

Technical Report

For further information, please refer to the following NI 43-101 technical report entitled “NI 43 – 101 Technical Report – Macraes Operation Otago, New Zealand”, dated March 27, 2026 with an effective date of December 31, 2025, prepared by M. Grant, K. Madambi, E. Leslie and D. Carr (OceanaGold), which is available under OceanaGold’s profile on SEDAR+ at www.sedarplus.ca and on EDGAR at www.sec.gov and on the Company’s website at www.oceanagold.com. Each of Messrs Grant, Madambi, Leslie and Carr is an employee of OceanaGold

Cautionary Statement for Public Release

This news release contains certain “forward-looking statements” and “forward-looking information” (collectively, “forward-looking statements”) within the meaning of applicable Canadian and United States securities laws which may include, but are not limited to, statements with respect to: the extension of mine life at Macraes to the late 2030s and potential gold production into the 2040s and the anticipated benefits therefrom; the timing and receipt of required permits for MP4 under the Fast-track approval process; the expected impacts on the Otago region and New Zealand of MP4; the timing for including SPIM in the Company’s Mineral Resources estimate for the year ended December 31, 2026; anticipated production levels for Macraes with SPIM and the extension of GPUG; timing of filing of an updated NI 43-101 technical report for Macraes; future exploration activities at Macraes and the anticipated timing, costs and benefits therefor; anticipated exploration results and developments at Macraes in future periods; the estimation, realization and classification of Mineral Reserves and Mineral Resources at Macraes; estimates of exploration expenditures; timing of the development of new deposits; timing and focus of the 2026 exploration and drilling programs at Macraes; and geotechnical and operational conditions. All statements in this news release that address events or developments that the Company expects to occur in the future are forward-looking statements. Forward-looking statements are statements that are not historical facts and are generally, although not always, identified by words such as “may”, “plans”, “expects”, “projects”, “is expected”, “scheduled”, “potential”, “estimates”, “forecasts”, “intends”, “targets”, “aims”, “anticipates” or “believes” or variations (including negative variations) of such words and phrases, or may be identified by statements to the effect that certain actions, events or results “may”, “could”, “would”, “should”, “might” or “will” be taken, occur or be achieved.

Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Such risks include, among others: the risk of not achieving the Company’s production estimates, forecasts or Guidance; inaccuracy of Mineral Reserves, Mineral Resources and operating and capital cost estimates; the actual results of current and future production, development and/or exploration activities; possible variations of ore grade, metallurgy or recovery rates; changes in mine plans, project parameters or assumptions as plans continue to be refined; delays in, or inability to complete, development or construction or expansion activities or to re-commence or sustain operations as planned; failures or underperformance of plant, equipment, infrastructure or processes; geotechnical risks or events, including open pit wall stability, crown pillar failure, land subsidence and tailings dam failures; scarcity in and disruption of global supply chain and/or increases in prices, including as a result of international conflicts, such as the recent and ongoing U.S.-Iran conflict; challenges associated with effective water management; environmental, health and safety and climate-related risks; risks related to community acceptance, stakeholder engagement and social licence to operate; competition for mineral properties and other growth opportunities; legal and regulatory challenges to current and future permits, certifications, approvals or licences; adverse judicial, regulatory or governmental decisions; delays in, or inability to obtain, financing or governmental approvals on acceptable terms; changes in laws, regulations, taxation regimes, regulated accounting standards or their interpretation or application; the risks associated with operating in foreign jurisdictions, including political instability, changes in policy or law, civil unrest, blockades or conflict; fluctuations in the prices of gold, copper and silver; general business, economic and market conditions (including changes in global, national or regional financial, credit, currency or securities markets); changes or developments in global, national or regional political and social conditions; fluctuations in foreign exchange rates, including the value of the U.S. dollar relative to the Canadian dollar, the New Zealand dollar or the Philippine peso; trade policies and tensions, including tariffs; inflationary pressure; labour availability, retention and turnover; accidents, labour disputes, work stoppages and other operational risks of the mining industry; limitations of insurance coverage or uninsured risks; the conclusions of economic evaluations, studies and models; information technology, artificial intelligence and cybersecurity risks; and those other factors identified and described in more detail in the section entitled “Risk Factors” contained in the Company’s most recent Annual Information Form and the Company’s other filings with Canadian securities regulators and the U.S. Securities and Exchange Commission (the “SEC”), which are available under the Company’s profile on SEDAR+ at sedarplus.ca and on EDGAR at sec.gov, respectively, and on the Company’s website at oceanagold.com. The list is not exhaustive of the factors that may affect the Company’s forward-looking statements.

The Company’s forward-looking statements are based on the applicable assumptions and factors Management considers reasonable as of the date hereof, based on the information available to Management at such time. These assumptions and factors include, but are not limited to, assumptions and factors related to the Company’s ability to carry on current and future operations, including: exploration and development activities; the timing, extent, duration and economic viability of such operations; the accuracy and reliability of estimates, projections, forecasts, studies and assessments; the Company’s ability to meet or achieve Guidance, estimates, projections and forecasts; the availability and cost of inputs; the price and market for outputs, including gold, copper and silver; foreign exchange rates; taxation levels; the timely receipt of necessary permits, certifications, approvals or licences; the ability to meet current and future obligations; the ability to obtain timely financing on reasonable terms when required; the current and future social, economic and political conditions; and other assumptions and factors generally associated with the mining industry.

The Company’s forward-looking statements are based on the opinions and estimates of Management and reflect their current expectations regarding future events and operating performance and speak only as of the date hereof. The Company does not assume any obligation to update forward-looking statements if circumstances or Management’s beliefs, expectations or opinions should change other than as required by applicable laws. There can be no assurance that forward-looking statements will prove to be accurate, and actual results, performance or achievements could differ materially from those expressed in, or implied by, these forward-looking statements. Accordingly, no assurance can be given that any events anticipated by the forward-looking statements will transpire or occur, or if any of them do, what benefits or liabilities the Company will derive therefrom. For the reasons set forth above, undue reliance should not be placed on forward-looking statements.

Cautionary Statements for United States Readers

The scientific and technical disclosure in this press release was prepared in accordance with NI 43-101, which differs from the scientific and technical disclosure requirements of the SEC that are applicable to domestic United States reporting companies. In particular, and without limiting the generality of the foregoing, the terms “Mineral Reserve”, “Proven Mineral Reserve”, “Probable Mineral Reserve”, “Inferred Mineral Resources,”, “Indicated Mineral Resources,” “Measured Mineral Resources” and “Mineral Resources” used or referenced in this press releases are Canadian mineral disclosure terms as defined in accordance with NI 43-101 and the Canadian Institute of Mining, Metallurgy and Petroleum (the “CIM”) – CIM Definition Standards on Mineral Resources and Mineral Reserves, adopted by the CIM Council, as amended (the “CIM Definition Standards”). The definitions of these terms, and other mining terms and disclosures, differ from the definitions of such terms, if any, for purposes of the SEC’s disclosure rules for domestic United States reporting companies and any Mineral Reserves and Mineral Resources reported by the Company in accordance with NI 43-101 may not qualify as such under SEC standards, including Subpart 1300 of Regulation S-K under the United States Securities Exchange Act of 1934, as amended. As a foreign private issuer that is eligible to file reports with the SEC pursuant to the multi-jurisdictional disclosure system, the Company is not required to provide disclosure on its mineral properties under applicable SEC rules and regulations and provides disclosure under NI 43-101 and the CIM Definition Standards. Accordingly, Mineral Resources and Mineral Reserves information and other scientific and technical information contained or referenced in this press release may not be comparable to similar scientific and technical information disclosed by United States public companies subject to the reporting and technical disclosure requirements of the SEC.

Mineral Resources that are not Mineral Reserves do not have demonstrated economic viability. Due to the uncertainty of Measured, Indicated or Inferred Mineral Resources, these Mineral Resources may never be upgraded to Proven and Probable Mineral Reserves. Investors are cautioned not to assume that any part of mineral deposits in these categories will ever be converted into reserves or recovered. In addition, United States investors are cautioned not to assume that any part or all of the Company’s Measured, Indicated or Inferred Mineral Resources constitute or will be converted into Mineral Reserves or are or will be economically or legally mineable without additional work.

Historical results or feasibility models presented herein are not guarantees or expectations of future performance.

https://vrify.com/meetings/recordings/70c5ee50-9ecc-4e81-a222-7d7449da6ec8

SK keyfoundry Expands Collaboration with Elmos on 130nm Technology and Signs Long-Term Wafer Supply Agreement

SEOUL, South Korea, Sept. 9, 2026 /PRNewswire/ — SK keyfoundry, an 8-inch pure-play foundry in Korea, announced that it has recently signed an agreement with Elmos Semiconductor SE (hereafter referred to as Elmos), a leading global supplier of mixed-signal semiconductors for the automotive industry, to expand their collaboration on 130nm technology and secure a long-term wafer supply contract.

During a recent signing ceremony held in Frankfurt am Main, Germany, the two companies agreed to further advance their successful business relationship, which has been based on 350nm technology for the past 18 years. Under the new agreement based on the 130nm platform, SK keyfoundry will provide Elmos with stable wafer production capacity through 2037.

SK keyfoundry’s 130nm technology features deep-trench isolation (DTI), enabling effective electrical isolation and facilitating highly integrated, high-voltage designs with low substrate current. This is expected to provide a solid foundation for the development of a wide range of new products.

Elmos’ first product developed based on SK keyfoundry’s 130nm platform is the E550.01 smart 4-channel eFuse controller. The product intelligently protects and controls complex multiple current paths, supporting zonal vehicle architectures, a key element of next-generation vehicles. It is scheduled to enter full-scale mass production in 2027. In addition, the two companies plan to jointly launch a new, highly compact and efficient eFlash memory cell.

Through this agreement, Elmos has secured a stable, long-term foundry supply partner. Meanwhile, SK keyfoundry expects to continuously expand its market presence and revenue share in the automotive semiconductor market over the long term by further strengthening its collaboration with a key automotive semiconductor customer.

“SK keyfoundry has been a reliable and innovative partner for many years, this new contract lays an excellent foundation for our future collaboration,” said Dr. Arne Schneider, Chief Executive Officer of Elmos Semiconductor SE. “The additional wafer capacity ensures planning certainty through 2037, thereby strongly supporting our supply reliability and continued growth.”

“We are pleased to expand our collaboration with Elmos, a leading supplier of automotive semiconductors, to include 130nm technology,” said Derek D. Lee, CEO of SK keyfoundry. “Building on SK keyfoundry’s strong technology platform, we will pursue our shared goal of developing innovative semiconductor solutions for automotive electronics. At the same time, we will continue to expand our supply of automotive semiconductors and strengthen our competitiveness as a global foundry.”

About SK keyfoundry

Headquartered in Korea, SK keyfoundry provides specialty Analog and Mixed-Signal foundry services for semiconductor companies to serve a wide range of applications in the consumer, communications, computing, automotive and industrial industries. With a broad range of technology portfolios and process nodes, SK keyfoundry has the flexibility and capability to meet the ever-evolving needs of semiconductor companies across the globe. Please visit https://www.skkeyfoundry.com for more information.

About Elmos

Elmos has been developing intelligent microchip solutions for over 40 years, primarily for the automotive industry. As a fabless company and specialist for analog mixed-signal ICs, Elmos makes the mobility of the future safer, more comfortable and more efficient. The innovative products of Elmos enable reliable driver assistance systems, intelligent sensors, efficient motors and new LED lighting concepts in modern vehicles. As a market leader in cutting-edge applications, Elmos is powering global megatrends such as autonomous driving, electromobility and software-defined vehicles.

East West Barbershop: Bringing Vietnamese Barbering to Europe Through Skill and Identity.


HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 9 September 2026 – In 2024, East West Barbershop (Dong Tay Barbershop) opened its first branch in Hungary, marking a milestone in its journey to take a Vietnamese barbering brand global. For Chairman Nguyen Hoai Thanh, Europe represents a demanding test of the company’s operational capabilities, technical expertise and adaptability.

East West Barbershop initially accepted losses to establish its foothold in Europe
East West Barbershop initially accepted losses to establish its foothold in Europe

Europe: A demanding test for a Vietnamese barbering brand

Founded in Vietnam in 2018, East West Barbershop has grown from a local men’s barbershop into a global men’s grooming brand.

In less than a decade, the chain has expanded across Vietnam and into international markets, becoming one of Asia’s prominent men’s grooming brands.

While expansion in Vietnam has been driven by growing demand for men’s grooming, operating in Europe presents a more complex challenge.

Tax regulations, business requirements, labor laws and working-hour rules are strictly regulated, while costs for premises, personnel and operations are significantly higher.

“Europe is a demanding market, with high service expectations and stringent regulations. To integrate into the market, we did not simply replicate our Vietnamese model in Europe.

I have traveled to Europe several times to study the market, adjust our operating procedures and enhance the customer experience,” said Nguyen Hoai Thanh, Chairman of East West Barbershop Vietnam Joint Stock Company.

These efforts are beginning to yield results. Its Hungary branch has built a base of returning customers, demonstrating that a Vietnamese brand can earn trust in a demanding market by respecting local standards while leveraging its own strengths.

East West Barbershop brings Vietnamese and European barbers together to exchange expertise, share experiences and learn from one another, turning its international expansion into a two-way journey of professional growth.

This reflects the spirit behind the name “East West”: Connecting professionals from different cultures to grow together.

From a haircut to an East-West cultural exchange

Vietnamese and European barbers differ in their professional cultures. In Vietnam, barbers often build close relationships with customers through everyday conversations, personalized advice and an ability to remember individual preferences.

East West Barbershop preserves these values internationally while adapting to European expectations of professionalism, precision, personalization and service consistency.

East West Barbershop brings Vietnamese craftsmanship and identity to Europe
East West Barbershop brings Vietnamese craftsmanship and identity to Europe

From popular styles such as fades, undercuts and hair tattoos to services including shampooing, facial shaving, ear cleaning and massage, the brand aims to create a personalized grooming experience.

Its stores also feature greenery, bookshelves and relaxation areas, turning a haircut into a genuine moment of leisure.

Today, East West Barbershop operates more than 130 branches globally, with over 1,000 employees.

Behind these figures remains a simple ambition: To take Vietnamese barbering further through the skill and dedication of its barbers.

East West Barbershop’s European journey is more than opening another store. It demonstrates that a Vietnamese brand can enter international markets through craftsmanship, professionalism and a distinctive identity.
Hashtag: #EastWestBarbershop

The issuer is solely responsible for the content of this announcement.

Thailand Approves Loan for New Mekong Bridge in Luang Prabang

Thailand has approved THB 1.78 billion (USD 55.4 million) for a new Mekong bridge linking Luang Prabang with the Xayabouly-Thailand border corridor, set to open in 2031.

Thailand’s Cabinet approved financial assistance for the Lao government to construct the Xiengman-Luang Prabang Mekong Bridge, Thai authorities announced on 8 September through the government’s Public Relation Department website.

Construction is expected to begin by 2027, run for approximately four years, and the bridge is projected to enter official operation by 2031.

Xiengman sits in Chomphet district, the only district of Luang Prabang Province located on the opposite bank of the Mekong from the town. Chomphet borders Xayabouly, which connects onward to Thailand’s Nan Province, making the bridge a key link in that border corridor.

Thailand’s Cabinet directed the national aid agency, Neighboring Countries Economic Development Cooperation Agency (NEDA), to provide  Laos with THB 1.78 billion (USD 55.4 million) in financial assistance for the project, following a 2025-proposal from Thailand’s Ministry of Finance. 

Boosting trade, tourism, and regional links

Once completed, the bridge is expected to cut travel time between Nan Province and Luang Prabang by 30 to 45 minutes, from the current roughly nine hours.

The bridge also complements Luang Prabang’s own infrastructure push. 

In September 2025, Luang Prabang authorities launched an 80-kilometer ring road connecting Luang Prabang with Chomphet district at a signing ceremony, aiming to skip the UNESCO town area..

Further afield, the project extends NEDA’s broader footprint in Laos, which includes the 5th Lao-Thai Friendship Bridge between Bolikhamxay and Bueng Kan provinces, opened in late 2025, and upgrades to National Road 12 in Khammouane Province linking Thailand via the 3rd Lao-Thai Friendship Bridge to Vietnam’s Naphao border crossing.

Maidesite Wins 2026 Hiiibrand Merit Award, Expanding Smart Ergonomic Standing Desk Portfolio Across Europe


MUNICH, GERMANY – Media OutReach Newswire – 9 September 2026 – Smart workspace brand Maidesite has officially been awarded a Merit Award at the 2026 Hiiibrand International Brand & Communication Design Awards, marking a key milestone in its European brand expansion. Founded in 2020 by a team with deep engineering and ergonomic expertise, Maidesite is leveraging this international design recognition to showcase its comprehensive electric standing desk portfolio, engineered to bring reliable, health-oriented workspace solutions to diverse commercial and residential settings.

Scenario-Driven Engineering for Modern Living

Central to Maidesite’s product development is a commitment to structural durability, ergonomic support, and scenario-specific aesthetics. The brand’s European lineup is anchored by three distinct collections:

  • Bauhaus Series: Designed for professional studios, designers, and modern office spaces. Built with cold-rolled steel and solid wood, it delivers a minimalist, rational aesthetic that balances professional durability with functional ergonomics.
  • Nordic Series: Tailored for home offices, studies, and family environments. Featuring natural wood textures and soft, low-saturation color palettes, the series integrates smoothly into residential interiors without an overly industrial look.
  • Technology Series: Engineered for digital creators and gaming setups. This collection incorporates integrated ambient lighting, accessible device charging, multiple smart height presets, and interactive controls for immersive digital workstations.

European Safety Standards and Proven Market Trust

Engineered to meet rigorous European standards, every Maidesite height-adjustable desk incorporates a quiet dual-motor lifting system, sensitive anti-collision safety sensors, programmable memory controls, and FSC-certified sustainable desktop materials. Backed by full CE safety certification and comprehensive 5- to 10-year warranties, the company emphasizes long-term reliability and straightforward assembly.

To date, Maidesite has served over 250,000 users across the European market, establishing strong consumer trust through responsive local service, consistent structural stability, and competitive value in the premium ergonomic furniture sector.

Availability

Customers and commercial partners can explore Maidesite’s complete collection of electric standing desks and ergonomic accessories through its official German and UK online stores, as well as its Amazon Germany and Amazon UK storefronts.

Hashtag: #Maidesite

The issuer is solely responsible for the content of this announcement.

About Maidesite

Founded in 2020, Maidesite is a smart workspace brand under a wholly owned subsidiary of MAIDESITE GLOBAL PTE. LTD., headquartered in Singapore. Specializing in the research, development, and manufacturing of electric standing desks and ergonomic office products, Maidesite serves over 250,000 customers across Europe and Japan, creating flexible environments where productivity, comfort, and design coexist.

Shenzhen-Hong Kong-Guangzhou Innovation Cluster in China maintains global lead


HONG KONG SAR – Media OutReach Newswire – 9 September 2026 – The World Intellectual Property Organization (WIPO) released its Global Innovation Index (GII) 2026 on September 8, revealing that the Shenzhen-Hong Kong-Guangzhou metropolitan cluster, located in Southern China, has once again secured the top position among the world’s 100 leading innovation clusters. This marks another triumph for the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), solidifying its status as a global powerhouse for scientific advancement and technological entrepreneurship.

The annual GII ranking evaluates innovation activity through three core metrics: international patent filings via WIPO’s Patent Cooperation Treaty (PCT), scientific publications and the number of venture capital deals. For this year’s ranking, the Shenzhen-Hong Kong-Guangzhou cluster filed 2,259 PCT applications, published 4,060 scientific articles and had 138 venture capital deals, all per 1 million inhabitants over the past five years.

Welcoming the announcement, a spokesman for the Hong Kong Special Administrative Region (HKSAR) Government said the ranking reaffirms the outstanding innovative capacity and the innovation and technology (I&T)-supporting financing ecosystem of the GBA.

“Expediting I&T development has been a policy priority of this Government,” the spokesman added, highlighting the HKSAR Government’s continuous development of the original grant patent system and introduction of the patent box regime, which offers tax concessions for intellectual property income to promote innovation.

Shenzhen-Hong Kong-Guangzhou Innovation Cluster in China maintains global lead

The HKSAR Government’s strategic investments are already yielding tangible results. The number of start-ups in Hong Kong has surged from over 1,500 in 2015 to more than 5,200 in 2025. The city’s two I&T flagships—Hong Kong Science Park and Cyberport—have collectively nurtured around 20 unicorns to date.

A landmark development in this trajectory is the official opening of the Hong Kong Park of the Hetao Shenzhen-Hong Kong Science and Technology Innovation Co-operation Zone (the Loop Hong Kong Park) in December 2025. Over 100 technology enterprises and institutions have already signed leases and begun moving in. The Loop Hong Kong Park is poised to serve as an important platform for basic scientific research, commercialisation, pilot production, and international I&T collaboration within the GBA.

Furthermore, the establishment of the San Tin Technopole Company Limited in June 2026 is set to develop 210 hectares of I&T land in the San Tin Technopole, which is located in Hong Kong’s Northern Metropolis development. It will create a vital node for integrated upstream, midstream and downstream industrial development, alongside the Loop Hong Kong Park.

Hong Kong’s financial machinery remains a cornerstone of its innovation success. The city boasts a vibrant private equity market with assets under management nearing US$250 billion, ranking second in Asia after the Chinese Mainland.

Looking ahead, Hong Kong will proactively align its strategy with the National 15th Five-Year Plan to fortify its position as an international I&T centre. The city will also further deepen collaboration with GBA sister cities, and contribute to the nation’s efforts in building a modern industrial system and achieving high-level scientific and technological self-reliance and strength.

Hashtag: #HongKong #Shenzhen #Guangzhou #InnovationCluster #Top #GBA #I&T





The issuer is solely responsible for the content of this announcement.

Swiss Luxury Expert: Laopu Gold Is Following–and Rewriting–the Rules of Luxury

BEIJING, Sept. 9, 2026 /PRNewswire/ — A news report from The Economic Observer: Chinese high-end brand Laopu Gold, through its conscious choice of branding, has become a key benchmark closely observed by overseas luxury researchers. Its robust performance growth, premium store locations, distinctive product portfolio and strong consumer popularity have made it a leading case for observing the value re-evaluation of high-end consumption.

Cross Pendant, No.3 & Cross Vajra Pendant, No.2
Cross Pendant, No.3 & Cross Vajra Pendant, No.2

IMD is ranked among the world’s top three business schools for executive education. Professor Stéphane JG Girod specializes in the global luxury industry, corporate strategic transformation and organizational innovation.

Professor Girod began to focus on Laopu Gold earlier this year, inspired by an industry report that shocked the European luxury sector: Laopu Gold’s sales in the Chinese market in 2025 surpassed the jewellery business of the Richemont Group. This breakthrough made him realize that Chinese brands are redefining industry rules, with Laopu Gold serving as a typical example of challenging Western luxury houses through innovative business models and the integration of traditional craftsmanship and modern design.

Professor Girod conducted dedicated research on Laopu Gold recently. Taking the brand as a core case, he analyzed the unique brand value and development path of emerging Chinese luxury brands, as well as pivotal shifts taking place in high-end consumption.

From Professor Girod’s perspective, the most noteworthy strength of Laopu Gold lies in its integration of 100% solid gold (24K), a reinterpretation of Chinese ancestral aesthetics for contemporary lives, traditional craftsmanship, a new retail experience that breaks with standardized Western store design, and customized services, forming a unique luxury value proposition and systematic brand ecosystem.

For a long time, Western luxury brands have dominated China’s high-end consumer market. International reputation, iconic logos, symbolic social status and long brand heritage were the core drivers of luxury consumption. Today, consumers are reconnecting with their own culture. They are shifting from pursuing widely recognized mainstream luxury brands to selecting products that align with their personal aesthetics and cultural roots. Modern consumers pay closer attention to material quality, craftsmanship and service standards. These are constants in luxury, and Laopu Gold adheres to these practices. Alongside its approach to retail design and collections, Laopu Gold pays particularly close attention to the authenticity of the value behind high-end pricing.

The considerations related to “value” matter greatly to the brand: many jewellery brands claim to create heirlooms that can be passed down through generations and retain their value over time. This is, by the way, currently driving the success of branded jewellery, which is one of the few categories to keep growing amid the overall global luxury downturn. But thanks to its choice of 24K gold (which creates its own headaches in terms of margin management for the brand), Laopu Gold offers greater long-term value and value-retention potential in product categories where Western brands tend to use 18K gold.

Laopu Gold perfectly embodies this market shift. Industry data shows that in 2025 and from January to June 2026, Laopu Gold consistently ranked first globally among luxury brands in both single-store sales efficiency and floor area efficiency. In the jewellery category, its performance was several times higher than that of other international jewellery brands. It is now the only Chinese brand to have entered the high jewellery segment of the luxury market.

This fundamental shift poses new challenges to international luxury brands. Professor Girod notes that over the past decade or more, many luxury brands achieved growth in the Chinese market through price hikes, expansion and high market exposure. However, these practices have led to brand dilution and a disconnect between pricing and actual product value. For increasingly sophisticated Chinese consumers, Western luxury symbolism is no longer sufficient. They are re-evaluating the essence of high-end consumption, focusing on superior quality, genuine product value, and innovation in cultural expression and service experience.

Interview with Professor Girod: Laopu Gold Is Far More Than Gold

Professor Stéphane JG Girod
Professor Stéphane JG Girod

Q: How do you view the ongoing changes in China’s luxury market and consumer behaviour?

Professor Girod: Chinese consumers today have a wide range of choices, extending far beyond established Western luxury brands. A new generation of outstanding Chinese brands has emerged with highly innovative retail concepts. These brands revitalize and reshape traditional cultural heritage through modern products. Their store designs are sophisticated, integrating traditional Chinese cultural elements with contemporary, forward-looking aesthetics.

The Chinese luxury market has become increasingly diverse. Consumers are now more rational about their spending, carefully evaluating whether a purchase is worthwhile and what unique experience it can deliver. This creates enormous opportunities for emerging Chinese luxury brands. From my observations, Laopu Gold has successfully delivered unique value in this emerging market segment.

Sophisticated Chinese consumers are now paying for brand essence and styling rather than merely brand logos. They are no longer willing to pay premium prices blindly, requiring products to deliver authentic and substantial value. The functionality-quality-price equation that Chinese brands offer makes their value proposition very compelling.

Q: Against such market changes, why has Laopu Gold entered your research scope?

Professor Girod: Chinese consumers are increasingly drawn to innovative products that resonate with their cultural identity, and Laopu Gold precisely fulfils this demand. During my field research in China, I found that Laopu Gold operates a complete, mature brand system, featuring innovative retail experiences and differentiated product lines.

The brand boasts exceptional aesthetic standards. It interprets classic Chinese cultural symbols while creating contemporary artistic works for modern audiences. Its highly recognizable store design, modelled after Ming- and Song-style study rooms, delivers an immersive and refined retail experience that resonates deeply with mature consumers. I was struck by the tea ceremony in the 

Laopu Gold features a multi-tiered product portfolio, covering daily wearable accessories and high-end artistic goldware. While conventional jewellery is purchased predominantly by women from the middle classes who buy for themselves, artistic goldware—including objects of virtu—attracts a large number of mature high-net-worth individuals. This is a product segment with distinct Chinese cultural characteristics and profound heritage that could resonate well with connoisseurs on international markets because the designs are universally attractive and chic. The brand’s unique styling, market positioning and creative capabilities are fully reflected in its jewellery and goldware collections. This has deepened my understanding of China’s luxury market and helps explain the brand’s immense popularity among local consumers.

Q: How do you define Laopu Gold’s high-end positioning? What differentiates it from other jewellery brands?

Professor Girod: Laopu Gold is engaged in long-term brand building that fully complies with core luxury industry principles. Its inherent creativity, profound cultural connections, premium materials and exquisite craftsmanship collectively deliver value that far exceeds the intrinsic value of gold itself. Notably, while some luxury brands are considering introducing less expensive materials, Laopu Gold remains focused on gold, a material of high intrinsic value. This is an important signal.

By adhering strictly to 24K pure gold without compromise or shortcut, but also by shifting from gold sold by the weight to fixed prices Laopu Gold has successfully built consumers’ trust in its value proposition based on creativity even more than on the price of the metal. Both consumer excitement and trust are essential.

Q: Do you believe Laopu Gold already possesses some of the characteristics of a luxury brand? What direction might its future development take?

Professor Girod: There is no unified definition of luxury even within the industry. Some define luxury by scarcity, yet scarcity in the luxury sector is often artificially managed. In my definition, luxury represents a commitment to ultra-high quality and creativity, a promise that products will retain their value over time, and a foundation in the beauty of the product. I believe Laopu Gold meets these criteria. If anyone says that Laopu Gold is not a genuine luxury brand, then one could say that there are no luxury brands in China—or even in the world. Laopu Gold is not trying to mimic Western brands or to be a luxury brand anyway. Most of the brands I study in China eschew the label “luxury.” They all have studied Western brands, they often admire them, but they all want to invent their own path towards a more “honest luxury” as I call it. 

Twelve Month Flower Deity Cup in Lacquer with Mother-of-Pearl Inlay
Twelve Month Flower Deity Cup in Lacquer with Mother-of-Pearl Inlay

With solid foundations in creative design, refined craftsmanship and service experience, a diversified product portfolio, pricing discipline, and cultural inheritance, Laopu Gold has established important brand pillars that can support its development as a long-term player in the luxury sector rather than a brand focused only on short-term gains.

I study whether traditional Chinese craftsmanship and Eastern aesthetics can evolve into a global language of luxury. What I can already say is that Chinese brands will be able to internationalize because they are not simply concentrating on aesthetics; they are rethinking the business model too. Traditional luxury itself is in flux; my new book “Purposeful Luxury” (Wiley, September 17, 2026) shows that all luxury brands have to considerably adapt to stay legitimate in a world grappling with growing environmental pressures, social polarization and conflict. What is certain is that Laopu Gold has beautiful products, classic cultural elements, precious and distinctive materials and craftsmanship, and a carefully designed product portfolio. These strengths have already laid a solid foundation for entering international markets. If the brand opened a creatively designed store in Europe, would European consumers embrace it? I will explore this question further in my Research Report on Chinese Luxury Brands, scheduled for release on November 5, 2026.