30 C
Vientiane
Saturday, May 24, 2025
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Head of Channel Marketing

Key Responsibilities:
As the Head of Channel Marketing for MEK, you will play a crucial role in developing and
implementing effective channel marketing strategies that drive brand awareness, revenue growth,
and market share in the fast-paced FMCG industry of Laos. You will lead a team and work
collaboratively with cross-functional teams to ensure our products are positioned correctly in the
market and reach the right audience through various distribution channels.

Channel Strategy Development:
• Develop and execute channel marketing strategies tailored to the Laos market.
• Identify and assess new channel opportunities and partnerships.
• Analyze market trends and competitor activities to adapt strategies accordingly.
Team Leadership:
• Lead and mentor a team of channel marketing professionals, providing guidance and support.
• Set clear objectives, KPIs, and performance metrics for the team.
Channel Partner Relationships:
• Establish and maintain strong relationships with key channel partners, distributors, and
retailers.
• Collaborate with supply chains to optimize product distribution and placement.

Product Positioning:
• Develop and implement product positioning strategies that resonate with the local consumer
base.
• Ensure consistent branding and messaging across all channels.
Marketing Campaigns:
• Plan and execute marketing campaigns in collaboration with the marketing team.
• Monitor campaign performance and adjust strategies as needed.
Market Analysis:
• Conduct market research to understand consumer behavior, preferences, competitors, and
trends.
• Use data-driven insights to make informed marketing decisions.
Budget Management:
• Manage the channel marketing budget efficiently and effectively.
• Ensure cost-effectiveness in all marketing initiatives.
Reporting:
• Provide regular reports on channel marketing performance to senior management.
• Recommend improvements and optimizations based on data analysis.

Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 3 years of experience in marketing, with at least 2 years in a leadership role.
• Strong understanding of the FMCG industry and the Laos market.
• Proven track record of successfully developing and executing channel marketing strategies.
• Excellent leadership and team management skills.
• Analytical mindset with the ability to make data-driven decisions.
• Strong communication and interpersonal skills.
• Fluent in written and spoken Thai, English, and Laotian.