Responsibilities:
- Acquire insight into online marketing trends and keep strategies up-to-date for the Automotive Industry; New use of social media platforms.
- Understanding consumer preferences and defining target audiences by nameplate-based.
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Collaborate with graphic designers to improve user experience and create content for increased organic visibility on JLR Facebook Page.
- Managing Social Media – Plan and write monthly/daily effective posts for JLR Facebook pages.
- Plan and monitor the ongoing company brand presence on social media (Instagram, Facebook, Website, etc.)
- Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness – minimizing spends and maximizing returns.
- Manage JLR Website – Provide creative ideas for content marketing and update the website including monthly Price List and Promotion Offer update according to monthly price readjusted and promotion approved by OM and GM.
- Manage Marketing Cloud and CXP – Prepare monthly online newsletters and promotional eDMs and organize their distribution through various channels.
- CXP Marketing – Create Marketing events and campaigns in CXP, send monthly online newsletters and promotional eDMs.
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Keep record, tracking, monitoring, and reporting on digital marketing expenses in weekly and monthly basis.
- Developing SEO, to rank the website in the organic search results.
Requirements:
- Experience with digital advertising
- Advanced social media skills
- Familiarity with digital advertising management tools
- Knowledge of digital advertising best practices
- Familiarity with writing effective posts
- The ability to generate specific KPIs and report on them
- Must have good communication skills, verbal and written in English