25 C
Vientiane
Saturday, May 24, 2025
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Digital Marketing Executive

Responsibilities:

  • Acquire insight into online marketing trends and keep strategies up-to-date for the Automotive Industry; New use of social media platforms.
  • Understanding consumer preferences and defining target audiences by nameplate-based.
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Collaborate with graphic designers to improve user experience and create content for increased organic visibility on JLR Facebook Page.
  • Managing Social Media – Plan and write monthly/daily effective posts for JLR Facebook pages.
  • Plan and monitor the ongoing company brand presence on social media (Instagram, Facebook, Website, etc.)
  • Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness – minimizing spends and maximizing returns.
  • Manage JLR Website – Provide creative ideas for content marketing and update the website including monthly Price List and Promotion Offer update according to monthly price readjusted and promotion approved by OM and GM. 
  • Manage Marketing Cloud and CXP – Prepare monthly online newsletters and promotional eDMs and organize their distribution through various channels.
  • CXP Marketing – Create Marketing events and campaigns in CXP, send monthly online newsletters and promotional eDMs.
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Keep record, tracking, monitoring, and reporting on digital marketing expenses in weekly and monthly basis.
  • Developing SEO, to rank the website in the organic search results.  

Requirements:

  • Experience with digital advertising
  • Advanced social media skills
  • Familiarity with digital advertising management tools
  • Knowledge of digital advertising best practices
  • Familiarity with writing effective posts
  • The ability to generate specific KPIs and report on them
  • Must have good communication skills, verbal and written in English