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Saturday, May 31, 2025
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Student Recruitment Online Marketing Officer

Student Recruitment Online Marketing Officer

Key Responsibilities:

Student Recruitment

  • Develop and execute targeted digital strategies to attract and engage prospective students.
  • Engage with prospective students and families through:
  • Online information sessions and webinars.
  • Virtual tours and live Q&A sessions.
  • Personalised email campaigns tailored to different demographics.
  • Build and maintain relationships with international and domestic prospective students and their families via online platforms.
  • Coordinate online recruitment events such as virtual open days, webinars, and live chats to showcase the school’s offerings.
  • Monitor and analyse prospective student data to identify trends and optimise recruitment strategies.

Online Marketing Strategy

  • Plan, execute, and manage digital marketing campaigns across multiple channels, including:
  • Social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok, WeChat).
  • Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns.
  • Email marketing and newsletters.
  • Content marketing through blogs, articles, and videos production.
  • Virtual recruitment events, school fairs
  • Optimise the school’s website for user experience, functionality, and search engine visibility (SEO).
  • Regularly update the school website with fresh content, including news, events, and programme highlights, to maintain engagement and relevance.
  • Develop and maintain consistent messaging and branding across all digital channels.
  • Collaborate with the design and content teams to create engaging and visually appealing online materials.
  • Create and curate high-quality content, including videos, graphics, and written materials, to support marketing and recruitment efforts.
  • Analyse campaign performance using tools like Google Analytics, social media insights, and CRM systems, reporting on key performance metrics.

Market Research and Analysis

  • Conduct market research to identify trends, preferences, and target demographics for online marketing efforts.
  • Analyze the performance of online campaigns and recommend improvements to optimize results.
  • Stay informed about market trends, competitors, and best practices in student recruitment and online marketing.

Collaboration and Coordination

  • Work closely with the Admissions Team to align online marketing efforts with enrollment goals.
  • Collaborate with the Offline Marketing and Student Recruitment Teams to ensure a cohesive approach across all marketing and recruitment activities.
  • Liaise with the Academic and Leadership Teams to highlight the school’s unique programmes and achievements in online campaigns.
  • Partner with external vendors and agencies for specialised digital marketing campaigns when necessary.

Performance Metrics

  • Increase website traffic and online engagement rates year-over-year (e.g., [X]% growth).
  • Improve lead generation and conversion rates from digital campaigns.
  • Achieve [X]% growth in student enrolments through online marketing efforts.
  • Boost social media following and engagement rates across platforms.
  • Enhance email open and click-through rates for targeted campaigns.

Qualifications and Experience

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
  • Proven experience in digital marketing, student recruitment, or a related field (preferably in an educational setting).
  • Demonstrated expertise in social media management, SEO, SEM, and content marketing.
  • Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
  • Strong understanding of web analytics and data-driven decision-making.
  • Experience with CRM systems for lead tracking and nurturing.
  • Proven skills in content creation, including writing, video production, and graphic design.

Key Attributes

  • Creative and innovative thinker with a strong understanding of digital trends.
  • Excellent communication and interpersonal skills, with the ability to engage with diverse audiences.
  • Highly organised and detail-oriented, with the ability to manage multiple projects simultaneously.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Team player with a collaborative approach to achieving goals.

Contact:
E-mail: admissions@pbis.edu.la
856 20 76 812 969