32.8 C
Vientiane
Saturday, May 24, 2025
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TRADITIONAL OFF-TRADE MANAGER

KEY RESPONSIBILITIES

  • Develop Off-Trade Channel Marketing Strategy development with Channel Manager for relevant sub-channels and product categories to achieve the defined business objectives.
  • Manage channel Off Trade operating budget to ensure efficient usage of resources.
  • Monitor market trends, competitor activities, and pricing strategies to identify growth opportunities
  • Develop National Consumer and Customer Promotion, execute, monitor, and evaluate its effectiveness.
  • Prepare monthly/quarterly trade & consumer promotional plan in designated channels with evaluation of its effectiveness.
  • Development of PICOS for all Off Trade sub channels, alignment from relevant stakeholders, roll-out and implementation.
  • Continuously evolve to market dynamics and develop tactical plans to defend and win volume to achieve company targets
  • Lead customization and implementation of integrated marketing activation plans by coordinating internal & external functions.
  • Development of multi touchpoint shopper marketing initiatives and campaigns based on shopper insight and strong understanding of retailer strategy. 
  • Work cross-functionally with brand, finance, and trade marketing to align commercial objectives
  • Develop new POSM & Merchandizing items, control, and its deployment

QUALIFICATION REQUIRED

  • Minimum bachelor’s degree in business administration, marketing, or related disciplines.
  • Proficient in Microsoft Office (Word, Excel, and PowerPoint).
  • Fluent in English and good communication skills.
  • Minimum 3 years working experience in related field.
  • Experience and intensive knowledge on sales, customer service, channel marketing and merchandizing.
  • Previous work experience in FMCG/F&B industry, cross functional exposure will be favourable.
  • Strong interpersonal skills, able to present well with senior leaders.
  • Analytical and is familiar with using research-based info to work.
  • Self-driven and results oriented.
  • Highly assertive
  • Able to work odd hours and under stressful conditions.