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WRISE Singapore Appoints Paul Arni as Non-Executive Director, Strengthening Corporate Governance and Strategic Vision

Group reinforces commitment to growth and risk management with new appointment


HONG KONG SAR – Media OutReach Newswire – 25 March 2025 – WRISE Singapore today announced the appointment of Paul Arni as Non-Executive Director, effective immediately, reinforcing its commitment to strong governance, risk management, and long-term growth. With over 30 years of experience in wealth management and private banking, Mr. Arni will play a key role in guiding the company’s strategic direction and risk management.

Mr. Arni’s responsibilities will include providing objective views on WRISE Singapore’s corporate strategies and plans, enhancing the company’s strategy and governance, calibrating the company’s risk appetite, guiding the development of control frameworks, and offering counsel on significant risk events.

“I am delighted to join WRISE Singapore’s board of directors and contribute to the company’s strategic growth amidst an evolving market landscape,” said Paul Arni. “Robust governance and effective risk management are critical foundations for success, and I am committed to ensuring that the firm maintains the highest standards in these areas. I look forward to providing external perspectives to the board and the leadership team to further solidify WRISE’s position as a leader in the wealth management sector.”

Prior to his appointment, Mr. Arni was the Group Chief Executive Officer of VP Bank AG, Vaduz, and helmed management roles at global financial institutions such as Deutsche Bank (Switzerland), Bank Julius Baer & Co, Zurich, and Credit Suisse AG, Zurich.

“We warmly welcome Paul to WRISE Singapore’s board as the firm continues to expand its reach and refine its strategic vision in a dynamic market,” said Derrick Tan, Executive Chairman, WRISE Group. “His deep understanding of the financial landscape, coupled with his expertise in strategic direction and risk management, makes him an invaluable addition. I am confident that Paul’s external perspectives will be instrumental as we execute our growth strategy in 2025 and beyond.”

The appointment reflects WRISE’s continuing investment in core principles and strong fundamentals, including governance, risk management, and compliance, to build a robust and sustainable business.
Hashtag: #WRISE

The issuer is solely responsible for the content of this announcement.

About WRISE

WRISE is one of the fastest-growing financial firms that helps ultra-high and high-net-worth individuals fulfil their wealth aspirations. With a strong presence across key financial hubs including Singapore, Dubai, Hong Kong, Shanghai, Shenzhen and Tokyo, WRISE is home to one of the largest network of independent qualified advisors.

With over 400 employees located globally, supported by an ecosystem of over 200 financial intermediaries and access to eight booking centres worldwide, WRISE ensures unparalleled service and expertise in navigating today’s financial landscape.

WRISE Group of companies include WRISE Wealth Management (Singapore), WRISE Wealth Management (Hong Kong), WRISE Wealth Management Middle East Ltd (DIFC, regulated by the DFSA), WeWrise Services, and affiliated companies WRISE Prestige Securities (Hong Kong), WRISE Prestige Asset Management (Hong Kong) and WRISE Financial Services (Hong Kong).

50% of Startups Fail to Raise Beyond Seed: Aspire Ignite to Help Startups Beat the Odds

Aspire partners with global top tier VCs to launch a programme to empower early stage founders with the knowledge, resources and investor connections to fundraise with confidence.


SINGAPORE – Media OutReach Neswire – 25 March 2025 – Aspire, the all-in-one finance platform for modern businesses, today announces the launch of Aspire Ignite, a programme designed to help early stage startup founders overcome one of the biggest challenges in their entrepreneurial journey: securing investment beyond seed funding. The initiative reinforces Aspire’s continued commitment to empower entrepreneurs with the resources they need to succeed in a competitive global landscape.

Aspire partners with global top tier VCs to launch a programme to empower early stage founders with the knowledge, resources and investor connections to fundraise with confidence.
Aspire partners with global top tier VCs to launch a programme to empower early stage founders with the knowledge, resources and investor connections to fundraise with confidence.

With nearly 50% of startups failing to raise beyond the seed stage globally, many promising ventures stall often due to a lack of mentorship, network access, and scalable growth strategies. Aspire has partnered with top tier global venture capital firms, including B Capital, Square Peg, Headline, Insignia Ventures, BEENEXT and many more to address these challenges by equipping founders with the insights and connections they need to navigate the competitive fundraising landscape with confidence through Aspire Ignite.

Over the course of three months, the Aspire Ignite cohort will participate in a series of expert-led fundraising masterclasses, designed to help them refine their pitch and investor engagement strategies. In addition, they will gain exclusive access to VC reverse pitch sessions, where investors share an insider view on what they look for in early stage startups. Lastly, selected finalists will be able to have one-on-one office hours with top tier investors, providing tailored mentorship to help startups secure their next round of funding.

“Too many great ideas never make it past the seed stage due to a lack of access and support,” says Andrea Baronchelli, CEO and Co-founder of Aspire. “With Aspire Ignite, we’re aiming to change that by giving founders the insider knowledge, investor connections, and resources they need to defy the odds and scale their businesses.”

“We are excited to be joining Aspire Ignite, a program dedicated to equipping startup founders in Singapore with the tools and expertise needed to secure investment beyond the pre-seed stage,” said Heng Xuan, Strategy & Operations Senior Associate of BCapital. Over the next three months, I look forward to collaborating with ambitious entrepreneurs and refining their fundraising strategies through expert-led masterclasses.”

Aspire recognizes that as a startup’s success isn’t only hinged on strategic guidance and network access, it also requires the right tools and infrastructure to scale effectively. Aspire Ignite cohort members will receive over $200,000 in partner perks and benefits to help accelerate their growth. Additionally, finalists will be awarded $25,000 from Aspire, along with $500,000 in credits from leading partners such as Google, Microsoft, Amazon, and HubSpot, ensuring they have access to the best technology and services to build and scale their businesses.

To be eligible for Aspire Ignite, the startups must be incorporated in the Asia Pacific region and have secured pre-seed funding. Applications for Aspire Ignite are now open, the cohort begins on April14. Early stage startup founders can apply at https://aspireapp.com/aspire-ignite.
Hashtag: #aspire


The issuer is solely responsible for the content of this announcement.

Aspire

Aspire is the all-in-one finance platform for modern businesses globally, helping over 50,000 companies save time and money with international payments, treasury, expense, payable, and receivable management solutions- accessible via a single, user-friendly account.

Headquartered in Singapore, Aspire has 600+ employees across nine countries, clients in 30+ markets and is backed by global top tier VCs, including Sequoia, Lightspeed, Y-Combinator, Tencent and Paypal. In 2023, Aspire closed an oversubscribed US$100M Series C round and announced that it has achieved profitability.

Eternity Waterproofing Forms Strategic Partnership with Mapei Far East


SINGAPORE – Media OutReach Newswire – 25 March 2025 – Eternity Waterproofing, a leading waterproofing company in Singapore, has announced a strategic partnership with internationally renowned building material supplier, Mapei Far East to deliver waterproofing systems tailored to unique climate and domestic construction demands.

Partnership: Eternity x Mapei

Enhancing Waterproofing Excellence
Under this partnership, Mapei Far East will become the official supplier of waterproofing materials for Eternity. This collaboration aims to redefine waterproofing standards across sectors such as construction, real estate development, and infrastructure. Customers will benefit from an expanded range of reliable, durable, and efficient products and solutions.

“We are thrilled to partner with Mapei, whose reputation for innovation and sustainability aligns perfectly with our mission to deliver top-tier waterproofing solutions,” said Leo Zi Ming, Director.

Key Highlights of the Partnership

Set to officially commence in Q1 2025, the partnership will kick off with the following initiatives:

  • To introduce the collaboration through joint initiatives
  • To organise product training sessions for Eternity’s applicators and sales teams.
  • To hold technical workshops and product demonstrations for industry professionals and customers.

Furthermore, collaborative initiatives will be introduced to advance eco-friendly waterproofing solutions and support sustainable construction practices. Innovative solutions, such as self-healing systems and quick-curing membranes, are also slated to be unveiled.

Long-Term Vision
Eternity collaborates with established materials suppliers like Mapei to support its commitment to innovation, quality, and sustainability in waterproofing solutions. Eternity plans to expand this partnership across Southeast Asia to further underline their shared vision of shaping the future of waterproofing.

“This partnership marks a step forward for the waterproofing industry in Singapore and beyond. Together, we will drive innovation, enhance durability, and set new standards for sustainable construction,” said Leo Zi Ming, Director.
Hashtag: #waterproofingcompany #waterproofingcontractor #waterproofingspecialist #mapeifareast #eternitywaterproofing


The issuer is solely responsible for the content of this announcement.

About Eternity

With over 20 years of industry experience, Eternity provides customised . Their approach allows them to address unique conditions, such as Singapore’s tropical climate, and meet the specific demands of residential, commercial, or infrastructure projects.

About Mapei

In the Asia Pacific, MAPEI has made its presence felt since 1989 when Mapei Far East Pte Ltd was constituted in Singapore.

Production facilities began from 1995, serving both the domestic and export markets. We are a Singapore Green Building Council (SGBC) member with products certified in the Adhesives, Resilient, Building, Wall Coatings, Floorings and Waterproofings lines.

Presently, Singapore is the regional base for the Management of MAPEI Group in the Asia-Pacific. There are Mapei companies in 11 countries with plants in Korea, China, India, Vietnam, Malaysia, Singapore, Australia, Indonesia and trading subsidiaries in Hong Kong, New Zealand and Philippines.

Mapei Far East is part of Mapei SpA, founded in 1937 and headquartered in Milan, Italy. To date, the Mapei group has 96 subsidiaries in 57 different countries with a turnover of more than 4.2 billion euros. With more than 93 plants across 5 continents and in more than 36 different countries, we strive to bring our expertise to every building site around the world.

Gynecomastia Affects All Ethnic Groups in Singapore, Amaris B. Clinic Study Reveals

Amaris B. Clinic releases insights into gynecomastia cases, proving the condition affects men of all races in Singapore.


SINGAPORE – Media OutReach Newswire – 25 March 2025 – Gynecomastia, the development of excess male breast tissue disorder, is far more common than reported, yet it remains a misunderstood medical condition that is surrounded by stigma and misconceptions. One of the biggest myths in Singapore is that this enlarged male breast condition affects a particular racial group more than other ethnic groups.

Ethnicity of gynecomastia patients at Amaris B. Clinic from January 2018 to December 2024
Ethnicity of gynecomastia patients at Amaris B. Clinic from January 2018 to December 2024

Gynecomastia Transcends Beyond Ethnicity
Dr Ivan Puah, Medical Director of Amaris B. Clinic and an MOH-accredited liposuction doctor in Singapore, has spent nearly two decades successfully treating men struggling with gynecomastia, helping them regain confidence through his proprietary gynecomastia surgical approach – 360° GTD technique.

His recent study, analysing 602 patients treated for gynecomastia between January 2018 and December 2024, proved that gynecomastia affects men of all ethnicities in Singapore — debunking stereotypes that single out one racial group.

Dr Ivan Puah emphasised, “There is a common belief in Singapore that gynecomastia is more prevalent in certain ethnic groups, but my experience tells a different truth. I’ve treated patients from all racial backgrounds, proving that this condition isn’t selective — it can happen to any man, regardless of ethnicity.”

The Importance of Proper Diagnosis & Surgery

Not all gynecomastia cases are the same. Some men develop true gynecomastia, which involves excess glandular tissue, while others have mixed gynecomastia, a combination of glandular and fatty tissue. A proper medical diagnosis is crucial in determining the best treatment approach.

Dr Puah’s 360° Glandular Tissue Dissection (360° GTD) technique is less invasive. Unlike traditional gynecomastia surgeries, his technique effectively eliminates glandular tissue while achieving a more sculpted and masculine chest with minimal downtime and well-concealed scarring.

Gynecomastia in Singapore: The Reality Behind the Numbers
The study identified the patient demographics of individuals who sought gynecomastia surgery from Dr Ivan Puah:

  • 42.6% (263 patients) were Chinese
  • 19.7% (117 patients) were Indian
  • 12% (71 patients) were Caucasian
  • 8.9% (53 patients) were Malay

The rising number of Chinese patients seeking gynecomastia surgery at Amaris B. Clinic reflects a growing awareness, not higher susceptibility. Factors such as hormonal imbalances, genetics, obesity, underlying medical conditions, use of anabolic steroids and taking certain types of medications can lead to the development of male breast enlargement in Singapore, not ethnicity.

Why Many Men Suffer in Silence
Gynecomastia can have a devastating impact on self-esteem, causing not only physical discomfort such as pain and breast swelling but also crippling men’s confidence. Despite being common and treatable, many suffer in silence due to shame, misinformation, or fear of judgment.

“Our study proves no ethnicity is immune, and timely care is critical. Gynecomastia is not just a Singaporean issue, but it also transcends ethnicity, affecting men of all races and backgrounds globally. Too often, men think they have to just ‘live with it’ or that this medical condition is something they should be embarrassed about,” Dr Puah shares. “That couldn’t be further from the truth. Seeking expert help is the first step toward a better well-being and reclaiming your confidence.”

For those experiencing symptoms, an in-depth consultation with an experienced doctor in treating gynecomastia is essential for proper diagnosis and personalised treatment. With advancements in surgical techniques and a better understanding of the condition, no man should have to live with gynecomastia in silence.
Hashtag: #AmarisB.Clinic





The issuer is solely responsible for the content of this announcement.

About Amaris B. Clinic & Dr Ivan Puah

Established in 2004, Amaris B. Clinic is a medical aesthetics, sculpting and fitness clinic in Singapore. Led by Dr Ivan Puah, who is the clinic’s Medical Director and accredited by the Ministry of Health to perform liposuction, Amaris B.’s forte lies in body sculpting – surgically removing stubborn fat pockets to sculpt and shape different areas of the body through various services offered.

Chairman of the Lipo Peer Review Committee in Singapore, Dr Puah obtained his Vaser liposuction (fundamental and hi-definition) training in Colorado and Argentina. He has also received training in syringe liposculpture, fat grafting and thread lift by renowned French plastic surgeon, Dr Pierre Francois Fournier, and dedicated surgical training in gynecomastia surgery in San Francisco.

Dr Puah holds a Graduate Diploma in Family Dermatology from NUS, a Graduate Diploma in Acupuncture from TCMB, and a Graduate Diploma in Sports Medicine from LKCMedicine, NTU. He is the appointed trainer by Allergan and Merz for fellow doctors on cosmetic injectables such as neurotoxins and dermal fillers, as well as the designated trainer for PDO thread lift and Picolaser from Venusys Medical in Singapore.

Amaris B. Clinic’s signature treatments include:

Notice to Long-term Integra Lifesciences Holdings Corporation (IART) Shareholders: Grabar Law Investigates Claims on Your Behalf

Philadelphia, Pennsylvania – Newsfile Corp. – March 24, 2025 – Grabar Law Office is investigating whether the Board of Directors of Integra LifeSciences Holdings Corp. (NASDAQ: IART) breached their fiduciary duties owed to the Company.

Current Integra LifeSciences Holdings Corp. (NASDAQ: IART) shareholders who have held the stock since on or before March 11, 2019, can seek corporate reforms, the return of funds spent defending litigation back to the company, and a court approved incentive award, at no cost to them. Learn more or join at: https://grabarlaw.com/the-latest/intrga-lifesciences-shareholder-investigation/. Contact Joshua H. Grabar at jgrabar@grabarlaw.com, or call 267-507-6085.

WHY: An underlying securities fraud class action complaint alleges that Integra, via certain of his officers and directors, repeatedly touted that it was on track to grow SurgiMend’s market by obtaining FDA approval for use in post-mastectomy reconstruction, yet on May 23, 2023, the Company was forced to announce a “recall” of all products manufactured at its Boston Facility between March 1, 2018 and May 22, 2023. Integra LifeSciences explained that it had determined that the Boston Facility deviated from good manufacturing practices in testing for bacterial endotoxin and allowed the release of products with unsafe levels of endotoxins. As a result of the recall and manufacturing shutdown, the Company revised its guidance for the second quarter of 2023, lowering its revenue expectations by and disclosed that it expected to take a $22 million impairment due to the inventory write-off.

WHAT TO DO NOW: Current Integra LifeSciences shareholders who have held Integra LifeSciences shares since on or before March 11, 2019, can seek corporate reforms, the return of funds spent defending litigation back to the company, and a court approved incentive award, at no cost to them.

If you would like to learn more about this matter, you are encouraged to visit https://grabarlaw.com/the-latest/intrga-lifesciences-shareholder-investigation/, contact Joshua H. Grabar at jgrabar@grabarlaw.com, or call us at 267-507-6085. $IART #IntegraLifeSciences

Attorney Advertising Disclaimer

Contact:
Joshua H. Grabar, Esq.
Grabar Law Office
One Liberty Place
1650 Market Street, Suite 3600
Philadelphia, PA 19103
Tel: 267-507-6085
Email: jgrabar@grabarlaw.com

The issuer is solely responsible for the content of this announcement.

MongoDB Expands Availability of MongoDB Atlas in Southeast Asia to Support Accelerated Regional Growth

MongoDB Atlas now available on AWS Regions in Malaysia and Thailand // Local availability empowers businesses across the region—including Botnoi and EasyEat—to innovate and improve user experiences


SINGAPORE – Media OutReach Newswire – 25 March 2025 – MongoDB, the leading database for modern applications, today announced that its industry-leading, multi-cloud data platform, MongoDB Atlas, is now available on Amazon Web Services (AWS) Regions in Malaysia and Thailand. This expansion comes on the heels of significant growth in the Southeast Asia region with headcount growing over 200% in the last two years and the region becoming a key part of MongoDB’s Asia Pacific business, which has reached more than $220 million USD in annual revenue.

Already available across cloud regions in Australia, Hong Kong, India, Indonesia, Japan, Singapore, and South Korea, MongoDB Atlas is fueling MongoDB’s growth across Southeast Asia. MongoDB Atlas provides tens of thousands of customers around the world the performance, resilience, security, and flexibility to build their modern applications. With MongoDB Atlas on AWS, Malaysian and Thai customers in the financial services, telecommunications, healthcare, agritech, and manufacturing sectors—such as Botnoi and EasyEat—can now enjoy ultra-high availability, data sovereignty, and lower latency.

“Bringing MongoDB Atlas to Malaysia and Thailand on AWS is a big milestone for us, and is an important step in MongoDB’s growth across the region,” said Stewart Garrett, Regional Vice President, ASEAN and Japan, MongoDB. “We’re giving businesses the tools to tap into real-time insights, strong security, and unmatched scalability so they can roll out modern applications faster. This launch goes beyond improved availability and latency—it supports digital transformation, sparking innovation and boosting economic growth across Southeast Asia.”

“AWS is committed to helping customers innovate with the best tools and technologies where they need them most,” said Kirsten Gilbertson, Partner Organization Leader, ASEAN, AWS. “We’re excited to support MongoDB Atlas’s expansion into Malaysia and Thailand, bringing powerful database capabilities closer to customers on our regional infrastructure. This collaboration helps businesses across Southeast Asia innovate faster while meeting their data residency requirements and performance needs.”

Customers welcome MongoDB Atlas regional expansion

MongoDB customers across Southeast Asia are seeing rapid innovation and growth with MongoDB Atlas.

Thailand’s Botnoi is using MongoDB Atlas to efficiently manage and analyze large datasets, which is essential for providing AI applications like chatbots and voice bots to automate customer service and technical support. “MongoDB Atlas on AWS helps us manage and analyze huge volumes of data easily, allowing us to rapidly innovate to deliver improved customer service solutions for our clients,” said Dr. Piyoros Tungthamthiti, Chief Technology Officer and Co-Founder of Botnoi. “We are thrilled that MongoDB is expanding Atlas to our country, allowing us to benefit from the scalability and agility of the cloud infrastructure right here in Bangkok.”

Malaysia’s EasyEat delivers a software-as-a-service point-of-sale system to restaurants. With MongoDB Atlas, the company simplifies daily operations, optimizes costs, and enhances customer satisfaction for more than 2,000 restaurants and over four million consumers across Malaysia and Indonesia. “Our customers depend on us to manage their data to improve the customer experience. With MongoDB Atlas now hosted locally in Malaysia, we can accelerate our innovation efforts,” said Abdul Khalid, Co-Founder & CTO, EasyEat. “We expect that with MongoDB we will further simplify our operations, costs, and user satisfaction while keeping our data in-country.”
Hashtag: #MongoDB


The issuer is solely responsible for the content of this announcement.

About MongoDB

Headquartered in New York, MongoDB’s mission is to empower innovators to create, transform, and disrupt industries with software and data. MongoDB’s unified, intelligent data platform was built to power the next generation of applications, and MongoDB is the most widely available, globally distributed database on the market. With integrated capabilities for operational data, search, real-time analytics, and AI-powered retrieval, MongoDB helps organizations everywhere move faster, innovate more efficiently, and simplify complex architectures. Millions of developers and more than 50,000 customers across almost every industry—including 70% of the Fortune 100—rely on MongoDB for their most important applications. To learn more, visit .

Jian’ge County in Guangyuan Hosts Handover Ceremony for Over 12,000 Ancient and Famous Trees


GUANGYUAN, CHINA – Media OutReach Newswire – 24 March 2025 – On March 12, marking the 47th Arbor Day of China, the “Shu Road Cuiyun Corridor Ancient Cypress Conservation Handover Ceremony” was held in Jian’ge County, Guangyuan City, Sichuan Province. More than a hundred town and township cadres, forest rangers and villagers witnessed this special handover event, who gathered to witness the transfer of responsibility for the stewardship of more than 12,000 ancient and famous trees. Among these venerable beings, the eldest boasts an impressive age of approximately 2,300 years.

On March 15, Hope Justman (middle) and her friends strolling on the ancient Shu Road in Jiange County, Guangyuan City. Photo by Liu Ren
On March 15, Hope Justman (middle) and her friends strolling on the ancient Shu Road in Jiange County, Guangyuan City. Photo by Liu Ren

Since the Ming Dynasty, Jian’ge County has upheld a tradition of conducting handover ceremonies for ancient cypresses along its trade routes during the transition between incoming and outgoing officials. As part of this practice, the officials meticulously count the number of ancient cypresses and record their survival and growth conditions in the area. To this day, the handover of ancient and famous trees remains a vital aspect of transfer of duty in Jian’ge County, symbolizing the enduring commitment to safeguarding these venerable trees across generations.

Located in the northern part of Sichuan, Jian’ge County stands as a pivotal landmark along the ancient, a trade route boasting a history of more than 2,000 years. Renowned for its wealth of transportation relics and cultural landscapes that bear witness to the passage of time, it has earned the title of “a living fossil of ancient land transportation”.

As early as 2015, the ancient Shu Road was already added to the UNESCO World Heritage Tentative List, and has since been nominated as a candidate for both World Natural and Cultural Heritage status.

Within the ancient Shu Road, a stretch of nearly 300 kilometers lies in Guangyuan City, Sichuan Province, renowned as the section with the most abundant relics and historical narratives. Particularly notable is the Cuiyun Corridor in Jian’ge County, which boasts the world’s largest, oldest, and most extensive cluster of ancient trees planted along an historic route. Currently, a total of 7,803 ancient trees remain, including 7,778 ancient cypresses with an average age of 1,050 years. The verdant trees block out sunlight, creating an ethereal atmosphere that makes walking beneath them feel like stepping into a living painting.

In recent years, the ancient Shu Road has gradually emerged as a sought-after destination among both Chinese and foreign tourists thanks to its unique charms. On March 13, 82-year-old American explorer Hope Justman, accompanied by her friends, explored iconic sites such as Jianmen Pass and the Cuiyun Corridor, immersing themselves in the rich culture of the Shu Road and the timeless grandeur of its ancient trees. This marked her 25th journey along this millennia-old historic route.

To better protect the ancient and famous trees, local authorities perform “physical check-up” for them on a regular basis, including inspections for hollowing and decay, cleaning and treating damaged areas of trunks, and performing “minimally invasive surgeries”. Over the past three years, Jian’ge County has successfully restored and rescued 2,478 endangered and weakened ancient cypresses.

On March 15, China officially enacted the Regulations on the Protection of Ancient and Famous Trees, marking the first time the country has established standardized management and protection practices for these trees through administrative legislation. Notably, the Regulations drew inspiration from the ancient cypress handover system of the Cuiyun Corridor along the historic Shu Road.

Cuiyun Corridor on the ancient Shu Road. Photo by Meng Libo
Cuiyun Corridor on the ancient Shu Road. Photo by Meng Libo

Hashtag: #JiangeCounty

The issuer is solely responsible for the content of this announcement.

Exceptional Partnership: Princess Madeleine and Weleda Launch New Skincare Brand, minLen

  • The first natural, responsible multi-generational skincare brand in Europe
  • Princess Madeleine: “Weleda is the ideal partner for developing products that nurture and protect children’s natural skin barrier. As a mother, I am mindful about the skincare products my family uses, making minLen a deeply personal project for me.”
  • Weleda CEO Tina Müller: “At a time when even young children are reaching for their mother’s retinol cream, we are introducing an alternative the whole family can use without hesitation. We are honoured to have realised this important project with Madeleine.”
  • First joint public appearance: 28 March 2025, Düsseldorf

ARLESHEIM, STOCKHOLM – Newsaktuell – 24 March 2025 – Weleda AG, the global leader in certified natural skincare and anthroposophic medicines, has partnered with Princess Madeleine – under her private name, Madeleine Bernadotte – to co-develop minLen, a new natural skincare brand. This marks her entry into the beauty industry as an entrepreneur.

Exceptional Partnership: Princess Madeleine and Weleda Launch New Skincare Brand, minLen. Left: Weleda CEO Tina Müller, Right: Princess Madeleine, Credit: Henning Ross
Exceptional Partnership: Princess Madeleine and Weleda Launch New Skincare Brand, minLen. Left: Weleda CEO Tina Müller, Right: Princess Madeleine, Credit: Henning Ross

Through their collaboration, Madeleine Bernadotte and Weleda address a concerning social trend: children and young people are increasingly using skincare products with active ingredients unsuitable for their age. “As parents, we have a responsibility to help our children make mindful choices about skincare products,” says Madeleine Bernadotte. “I felt there was a need for a product line that not only prioritises safety but is also fun to use – made with natural ingredients, beautifully scented, and thoughtfully designed with appealing packaging for the whole family.”

LogominLen

The science-backed, family-friendly minLen skincare range offers exceptionally gentle, high-quality skincare, specially formulated for babies, children, and young adults. Made with natural ingredients and meeting the highest quality standards, the range has been created in close collaboration with leading experts in dermatology and natural medicine. As a mother of three, Madeleine Bernadotte understands the importance of using products specifically designed for children: “Children’s skin is delicate and requires the utmost care. That’s why Weleda is the perfect partner to create products that gently protect and strengthen their natural skin barrier.”

Tina Müller, CEO of Weleda, is thrilled about this exceptional partnership: “We are excited to have developed this new skincare line with someone as dedicated as Princess Madeleine. Her passion for this topic and her entrepreneurial spirit has inspired us from the start. The range aligns perfectly with Weleda’s primary mission: providing gentle, effective, and certified natural skincare that people around the world trust.”

Müller highlights the significance of this new joint brand as an age-appropriate alternative: “Inspired by social media, children and young people today increasingly use products that are completely unsuitable for their age, containing retinol and acids. minLen has the potential to set a new trend: 100% natural skincare that provides exceptionally gentle care and reliable protection, while redefining the fun of skincare. We combine the latest scientific insights with the power of nature to create high-quality care products for the whole family.” The minLen range harnesses the natural benefits of flax flower, wild blueberry, and sea buckthorn, known for their skin-nurturing properties.

Madeleine Bernadotte and Weleda have been working intensively on this new product family since January 2024. The brand name minLen is derived from Swedish and combines “my” (min) with “soft” (len). Len is also Princess Madeleine’s nickname.

minLen will be available from September 2025, initially in Germany, Austria, Switzerland, and Sweden – additional markets will follow. Targeted distribution will take place through Weleda web shops, perfumeries, flagship department stores, selected e-commerce platforms, and pharmacies in Sweden. The minLen product range – including face cream, shampoo & body wash, body lotion, lip balm, and body oil – will retail between approximately €10 and €30, with sunscreen products to be introduced for the 2026 season.

As part of the “The Art of Beauty & Health” summit, Madeleine Bernadotte and Weleda will officially launch their new brand minLen with a public presentation and a press conference on 28 March in Düsseldorf.Hashtag: #Weleda

The issuer is solely responsible for the content of this announcement.

About Weleda

Weleda AG is a Swiss public limited company with its headquarters in Arlesheim near Basel. Weleda is represented in over 50 countries and employs around 2,500 people. Weleda is the world’s leading manufacturer of certified natural cosmetics and anthroposophic pharmaceuticals. Weleda runs six gardens of its own using biodynamic cultivation methods and is particularly committed to biodiversity and healthy soils. Weleda is a certified B Corp.

More information about the Weleda Group can be found at

Please note that we will address questions regarding the collaboration only during the press conference on 28 March 2025.