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Infinix to Deliver Industry-leading Performance with Snapdragon Platforms

Infinix is committed to elevating performance and user experience, beginning with the upcoming NOTE 60 SERIES featuring Snapdragon platforms


HONG KONG SAR – Media OutReach Newswire – 10 February 2026 – Today, Infinix announced its plans to integrate the cutting-edge Snapdragon® platforms from Qualcomm Technologies, Inc. across select smartphones and broader product categories. Through its work with Qualcomm Technologies on system-level optimizations, Infinix aims to achieve deeper integration of chipset capabilities within Infinix’s product portfolio, delivering an enhanced and more seamless user experience.

Infinix & Qualcomm

Select models in the upcoming NOTE 60 SERIES will mark the first time Infinix smartphones are powered by Snapdragon mobile platforms. This launch represents a significant step in Infinix’s core platform strategy and an important milestone for the brand. By integrating the renowned Snapdragon system-on-a-chip solutions into select models, the NOTE 60 SERIES is poised to unlock extraordinary possibilities and deliver a next-level experience to users worldwide.

Strengthening Research and Development Efforts

By combining Qualcomm Technologies’ industry-leading technological expertise with Infinix’s strong capabilities in product design and user experience, the NOTE 60 SERIES focuses on delivering elevated, consistent, and stable performance across core areas, including power efficiency, immersive gaming, advanced imaging, and integrated AI experiences.

Over the past year, Infinix has adopted Snapdragon platforms in its tablet lineup, receiving positive market feedback. This success has laid the groundwork to expand into smartphones and broader product categories. As Infinix continues to advance its premiumization strategy, deepening collaboration with leading technology partners remains a key focus in expanding its product ecosystem and strengthening long-term competitiveness.

“We are excited to collaborate with industry leader Qualcomm Technologies. This important step for Infinix advances our mission for a tailored user experience through in-depth hardware-software integration, utilizing Snapdragon platforms and technologies to deliver greater innovation and quality for customers globally,” says Tony Zhao, CEO of Infinix.

“We are thrilled to collaborate with Infinix as we work together to bring industry-leading Snapdragon technologies to more mobile users worldwide. Expanding Snapdragon integration into Infinix’s mobile portfolio marks an exciting milestone—one that highlights our shared commitment to delivering breakthrough innovation, elevated performance, and more seamless user experiences,” said Chris Patrick, SVP & GM of Mobile Handsets, Qualcomm Technologies, Inc.

With that, Infinix officially announces the upcoming launch of the NOTE 60 SERIES, the brand’s flagship showcase co‑created with leading partners to deliver breakthrough performance, design, imaging, and audio‑visual experiences powered by Snapdragon technology.

Hashtag: #Infinix

The issuer is solely responsible for the content of this announcement.

About Infinix

Established in 2013, Infinix is an innovation-driven brand dedicated to delivering cutting-edge technology, bold design, and outstanding performance. The brand provides smart, enjoyable mobile experiences that enhance everyday life. Beyond smartphones, Infinix has expanded its portfolio to include TWS earbuds, smartwatches, laptops, tablets, smart TVs, and more—building a comprehensive ecosystem of smart devices. Currently, Infinix products are available in over 70 countries and regions worldwide, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia.

For more information, please visit:

Sports Nutrition Academy (SNAc) partners with NHA athlete Saif Nordin to power high-performance sport through nutrition

KUALA LUMPUR, Malaysia, Feb. 10, 2026 /PRNewswire/ — Sports Nutrition Academy (SNAc) Malaysia is proud to announce a new partnership with fencer Saif Nordin, one of Malaysia’s emerging young athletes and a News Hub Asia (NHA) athlete. The collaboration reflects SNAc’s commitment to supporting high-performance athletes with evidence-based sports nutrition that enhances performance, recovery, and long-term health.

Malaysian fencer, Saif Nordin (centre), with Tania Lee (right) and Justine  Siau from SNAc Malaysia at the logo presentation and photo session in Kuala Lumpur, Malaysia, held  to mark the official tie-up. | Photo by News Hub Asia and SNAc Malaysia
Malaysian fencer, Saif Nordin (centre), with Tania Lee (right) and Justine Siau from SNAc Malaysia at the logo presentation and photo session in Kuala Lumpur, Malaysia, held to mark the official tie-up. | Photo by News Hub Asia and SNAc Malaysia

As Malaysian athletes face increasingly demanding competition schedules, nutrition has emerged as a critical and often underestimated performance factor. Regional sports science data shows that inadequate fuelling is one of the leading contributors to fatigue, injury risk, and inconsistent performance among competitive athletes, particularly those juggling travel, training, and academic or work commitments. This highlights the growing need for structured, personalised nutrition strategies rather than ad-hoc eating habits.

SNAc aims to address this gap by translating nutrition science into practical, real-world solutions for athletes. Through education, assessment, and ongoing guidance, SNAc supports athletes in fuelling appropriately for training loads, competition demands, and recovery, helping them perform consistently across long seasons and international calendars.

Saif Nordin represents the next generation of Malaysian athletes navigating the complexities of elite sport. Fencing is a discipline that demands explosive power, speed, tactical precision, and sharp mental focus, all of which are heavily influenced by nutrition timing, energy availability, and recovery strategies.

“We are excited to support Saif as part of the SNAc athlete community,” said Tania Lee Xu Yar, dietitian and co-founder of SNAc Malaysia. “High-performance nutrition is not about restriction or rigid meal plans. It’s about understanding what the body needs at different phases of training and competition, and fuelling in a way that supports performance, recovery, and health. Saif’s sport requires both physical sharpness and mental clarity, and nutrition plays a key role in both.”

Tania who has worked with athletes who have competed in the Olympics added, “What many people don’t realise is that the same principles we apply with elite athletes are equally relevant for young competitors, developing athletes, and active individuals. When nutrition is planned properly, athletes train better, recover faster, and reduce the risk of injuries or burnout over a long season.”

For Saif, the partnership marks an important step in his athletic development as he competes across multiple international tournaments each year.

“I’m excited by this collaboration. I love food, as many of my teammates know,” said Saif. “I now need to use that love of food in a more strategic way. With all the international tournaments on the fencing calendar, getting the food equation right in different countries is not easy. Having proper guidance helps me make better decisions so I can focus on fencing and perform at my best.”

The tie-up was officially marked with a logo presentation and photo session featuring Saif and representatives from SNAc Malaysia, celebrating a shared commitment to performance, education, and athlete well-being.

This collaboration reinforces SNAc Malaysia’s role as a resource hub for athletes, coaches, sports scientists, and sports enthusiasts seeking to enhance performance through nutrition. Co-founded by experienced sports nutritionists and dietitians who have worked with elite national athletes at the National Sports Institute (ISN), SNAc specialises in applying evidence-based nutrition strategies to support training, competition, and recovery while optimising long-term health.

Through partnerships such as this, SNAc Malaysia aims to elevate the standard of sports nutrition awareness in Malaysia, empowering athletes from the grassroots level to fuel smarter, perform better, and build a successful generation of elite athletes.

For more information on how Sports Nutrition Academy (SNAc) Malaysia can assist your sporting goals, visit www.snac.my.

— ENDS — 

About the Sports Nutrition Academy (SNAc)

The Sports Nutrition Academy (SNAc) was founded with a vision to provide highest quality, evidence-based sports nutrition practices, education and services. SNAc specialises in sports nutrition, helping athletes from grassroots to Olympic level to maximise their exercise goals with evidence-based nutrition knowledge while optimising health.

SNAc is co-founded by three passionate and enthusiastic sports nutritionists and dietitians who had worked with elite-level national athletes at the Malaysian National Sports Institute (ISN). We are also HRD Training Providers and are well experienced in corporate wellness programmes such as weight management, health and fitness intervention programmes for government agencies and private companies.

About Saif Nordin

Saif Nordin is part of Malaysia’s new wave of young sporting talent, a fencer with sharp instincts, clean technique, and discipline. Having represented Malaysia and Selangor across multiple competitive competitions, including the Cadet and Junior World Championships, he is steadily carving out his place in the national fencing landscape.

More than just an athlete, Saif is thoughtful about the science behind performance. He believes nutrition, recovery, and smart training are just as important as time spent on the piste. It’s this balanced, modern approach to sport that makes him a standout voice among Malaysia’s next generation of competitors.

In October 2024, Saif joined forces with regional news portal, News Hub Asia (NHA), through a media partnership. The Saif x NHA partnership is part of a larger effort by NHA to support young Asian athletes with a focus on bridging gaps between talent and opportunities in sports.

 

Brandwatch and Blackbird.AI Consortium Selected by NATO to Deliver Information Environment Assessment Capability

AI-enabled capability will support NATO with insight across complex information environments 

BRIGHTON, United Kingdom, Feb. 10, 2026 /PRNewswire/ — Brandwatch, a Cision company and a global leader in social intelligence and social media management, and Blackbird.AI, the global leader in narrative intelligence, today announced that their consortium has been selected by the NATO Communications and Information Agency (NCIA), on behalf of the North Atlantic Treaty Organization (NATO), to deliver an advanced Information Environment Assessment Capability (IEAC).

The capability will provide secure, scalable, and AI-enabled tools to monitor, analyze, and interpret the information environment across public and commercially available data sources. Delivered as a bespoke, enterprise-wide social intelligence solution, it will combine media monitoring, sentiment analysis, and trend detection to support decision making across the NATO enterprise. The solution will help NATO assess and respond to evolving narrative threats, including the spread of disinformation and harmful narratives across complex digital eco-systems.

This initiative represents a significant milestone in Brandwatch’s long-standing collaboration with NATO and reinforces the consortium’s role as a trusted provider of mission-ready digital intelligence.  The capability is designed to integrate the most data coverage, with additional enrichments and support strategic communicators within the NATO’s Information Environment Assessment community to efficiently plan and analyse in a fast, fragmented and contested environment.

To deliver the capability, the consortium brings together complementary technology and expertise from across Cision’s portfolio, including Trajaan, whose search intelligence technology reveals emerging trends and intent signals across global audiences. This is complemented by specialist partners Osavul and Converseon. Together, these capabilities will help NATO strengthen strategic communications, enhance situational awareness, and enable faster, more informed decision-making.

“We are honored to support NATO in this critical mission,” said Guy Abramo, Chief Executive Officer of Cision. “By combining world-class data coverage with next-generation AI and analytics, we are providing a more comprehensive and timely understanding of the information environment. This partnership reflects the strength of our technology and our shared commitment to helping organizations address the most demanding intelligence challenges.”

Brandwatch brings long-standing experience supporting government, defense, and public-sector organizations worldwide. Its solutions combine social and media data, advanced analytics, AI-driven insight, and rigorous compliance with data licensing and security standards—capabilities that underpin the consortium’s ability to operate at the intersection of technology, governance, and mission delivery.

“Understanding the information environment is essential for effective planning and decision-making across the Alliance,” said Chris Riley, Head of Plans and Insights in the Office of Strategic Communications at NATO Headquarters. “This integrated Brandwatch and Blackbird.AI solution significantly enhances our ability to deliver data-driven insights at scale.”

“Blackbird.AI’s strategic collaboration with NATO over the past several years has provided critical analysis on harmful narratives impacting their operations,” said Wasim Khaled, CEO and Co-Founder of Blackbird.AI. “We are excited to partner with Brandwatch to provide even more actionable insight to NATO in their pursuit of safeguarding the freedom and security of all its members.”     

About the Consortium Partners

About Brandwatch
Brandwatch is the leading social media management and consumer intelligence suite, empowering brands to see and be seen, understand and be understood, by the audiences that matter most. Trusted by half of the Forbes 100, Brandwatch equips the world’s most innovative companies with AI-powered insights and tools to seize opportunities, strengthen engagement and accelerate growth.

Our comprehensive suite spans consumer intelligence, influencer marketing, and social media management, enabling brands and agencies to execute data-driven strategies at scale.

Brandwatch is part of the Cision family of brands, alongside CisionOne, Trajaan, and PR Newswire

About Blackbird.AI

BLACKBIRD.AI protects executives and organizations from narrative-based disinformation attacks that cause financial, operational, reputational, and physical harm. Named by Gartner as “The Company to Beat for Disinformation Narrative Intelligence,” Blackbird.AI’s Narrative Intelligence Platform identifies harmful narrative attacks and prioritizes them by risk score, the threat actors behind them, the networks they spread across, the anomalous bot behavior that scales them, and the cohorts and communities that connect them. This information enables organizations to make better strategic decisions and proactively take action to significantly reduce risk. To learn more, visit Blackbird.AI.

For media inquiries, please contact: Cision Public Relations at CisionPR@cision.com 

SEMI Reports 2025 Annual Worldwide Silicon Wafer Shipments and Revenue Results

Shipments Increase in 2025 Amid Strong AI-driven Demand, While Revenue Softens

MILPITAS, Calif., Feb. 10, 2026 /PRNewswire/ — Worldwide silicon wafer shipments in 2025 increased 5.8% to 12,973 million square inches (MSI) while wafer revenue slipped 1.2% to $11.4 billion over the same period, the SEMI Silicon Manufacturers Group (SMG) reported in its year-end analysis of the silicon wafer industry.

Worldwide Silicon Wafer Shipments (MSI) and Revenue Semiconductor Applications Only
Worldwide Silicon Wafer Shipments (MSI) and Revenue Semiconductor Applications Only

2025 marks an inflection year for wafer shipments, with silicon MSI resuming growth supported by strong demand for advanced epitaxial wafers in logic and polished wafers for high-bandwidth memory (HBM), driven by AI applications. Softness in wafer revenue is mostly attributed to the slow momentum in traditional semiconductor applications where the demand and pricing environment are yet to improve.

“The 2025–2026 wafer market is shaped by diverging trends across technology nodes,” said Ginji Yada, Chairman of SEMI SMG and Executive Office Deputy General Manager, Sales and Marketing Division at SUMCO Corporation. “Demand for 300mm wafers remains strong in advanced applications, particularly in AI-driven logic and high-bandwidth memory (HBM), supported by the ongoing adoption of sub-3nm processes. These technology transitions are driving increased requirements for wafer quality and consistency, reinforcing the need for advanced material solutions. Investments in data centers and generative AI continue to underpin demand in leading-edge segments, where performance and reliability are critical.

“In contrast, the legacy semiconductor segment shows gradual signs of stabilization. Wafer and chip inventory levels in mature-node applications—such as automotive, industrial, and consumer electronics—have begun to normalize after extended inventory adjustments. While supply-demand conditions are improving sequentially, the pace of recovery remains moderate, with demand recovery still sensitive to macroeconomic factors and end-market dynamics. As a result, the overall market outlook reflects a two-track trajectory: sustained demand and technical advancement in advanced nodes, alongside a cautious and incremental rebound for demand in mature technology segments.”

Silicon wafers are the fundamental building material for the majority of semiconductors, which are vital components of all electronic devices. The highly engineered thin disks are produced in diameters of up to 300 mm and serve as the substrate material on which most semiconductors are fabricated.

The SMG is a sub-committee of the SEMI Electronic Materials Group (EMG) and is open to SEMI members involved in manufacturing polycrystalline silicon, monocrystalline silicon or silicon wafers (e.g., as cut, polished, epitaxial). The SMG facilitates collective efforts on issues related to the silicon industry, including the development of statistics about the silicon industry.

For more information, visit SEMI Worldwide Silicon Wafer Shipment Statistics or contact the SEMI Market Intelligence Team at mktstats@semi.org. Additional details on SEMI market data are available at SEMI Market Intelligence.

Follow SEMI

About SEMI

SEMI® is the global industry association connecting over 3,000 member companies and 1.5 million professionals worldwide across the semiconductor and electronics design and manufacturing supply chain. We accelerate member collaboration on solutions to top industry challenges through Advocacy, Workforce Development, Sustainability, Supply Chain Management and other programs. Our SEMICON® expositions and events, technology communities, standards and market intelligence help advance our members’ business growth and innovations in design, devices, equipment, materials, services and software, enabling smarter, faster, more secure electronics. Visit www.semi.org, contact a regional office, and connect with SEMI on LinkedIn and X to learn more.

Association Contacts
Sherrie Gutierrez/SEMI
Phone: 1-831-889-3800
Email: sgutierrez@semi.org

Stephanie Quinn/Kiterocket (Media Inquiries)
Phone: 1-480-316-8370
Email: squinn@kiterocket.com 

WW_Silicon_Wafer_Shipments_and_Revenue_2_10_2026
WW_Silicon_Wafer_Shipments_and_Revenue_2_10_2026

 

Landmark decision by the World Health Organization’s Executive Board to approve a WHA resolution on hemophilia and other bleeding disorders

MONTREAL, Feb. 10, 2026 /PRNewswire/ — On February 3rd, 2026, the Executive Board of the World Health Organization (WHO), in a landmark decision, approved a Member-State led resolution on Global Action to Advance Health Equity for People with Hemophilia and Other Bleeding Disorders, which will now be presented at the 79th World Health Assembly in May 2026 for final adoption. The World Federation of Hemophilia (WFH)—as a non-state actor in official relations with the WHO­—has been advocating and strongly supports this resolution.

A World Health Assembly Resolution is an official policy document adopted by the WHO Member states to set global health priorities and policies, guide national health strategies and request specific actions from the WHO Secretariat. By adopting this resolution, the WHO and its Member States will recognize bleeding disorders as a priority and take critical step towards developing a coordinated global framework and concrete actions to address the health inequities affecting our community.

The WFH also launched a Global Call for Health Equity for Bleeding Disorders in support of its adoption. To find out more about the Global Call, read the announcement article on the WFH News page here. To watch the WFH statement urging the WHO Executive Board to adopt the resolution, click here.

About hemophilia and other bleeding disorders

In people with bleeding disorders, the blood clotting process doesn’t work properly, with the result that they can bleed for longer than normal, and some people may experience spontaneous bleeding into joints, muscles, or other parts of their bodies which can lead to developmental and permanent mobility issues.

About the World Federation of Hemophilia

The WFH is a non-profit organization dedicated to improving and sustaining care for people with inherited bleeding disorders around the world. At the WFH, national member organizations and health care professionals work together to provide care for people with inherited bleeding disorders around the world. We partner with governments and hemophilia treatment centres to enhance knowledge through training and provide tools they need to identify, support, and treat people living with bleeding disorders in their communities, while promoting global advocacy and collaboration to achieve our common goals. To find out more about the WFH, please visit  www.wfh.org.

 

HUMAIN Launches HUMAIN Sport Following Acquisition of Controlling Stake in ai.io

–  HUMAIN launches HUMAIN Sport through the strategic acquisition of a controlling stake in ai.io, announcing its commitment to advancing AI-driven sports technology.
–  The acquisition accelerates the growth and deployment of AI and sports technology solutions in Saudi Arabia and across international markets.
–  Together, HUMAIN and ai.io deliver end-to-end AI solutions that expand access to sport and support participation, development, and performance worldwide.

RIYADH, Saudi Arabia, Feb. 10, 2026 /PRNewswire/ — HUMAIN, a PIF company delivering full-stack artificial intelligence capabilities globally, today announced at the PIF Private Sector Forum the launch of HUMAIN Sport following the acquisition of a controlling interest in ai.io, a London-headquartered artificial intelligence and sports technology company.

HUMAIN CEO, Tareq Amin (right) and Darren Peries, Founder and CEO of ai.io (left) pictured at the PIF Private Sector Forum launching HUMAIN Sport with the acquisition of controlling stake in ai.io
HUMAIN CEO, Tareq Amin (right) and Darren Peries, Founder and CEO of ai.io (left) pictured at the PIF Private Sector Forum launching HUMAIN Sport with the acquisition of controlling stake in ai.io

The investment supports HUMAIN’s long-term strategy to expand the application of artificial intelligence across a wide variety of industries, including sport, and accelerates the development and deployment of advanced AI-driven sports technology solutions in Saudi Arabia and internationally.

Through HUMAIN Sport, the combined capabilities of HUMAIN and ai.io will deliver integrated, AI platforms designed to support the full sports ecosystem. These solutions will enable broader participation in sport, data-driven athlete development, enhanced performance analysis, intelligent facilities, and new forms of digital and fan engagement. By placing AI-enabled tools directly in the hands of athletes, coaches, organizations, and fans, HUMAIN Sport aims to expand access to sport and improve outcomes at every level, from grassroots participation to elite performance.

The acquisition enables HUMAIN to leverage ai.io’s existing products, technical expertise, and global sports relationships to accelerate international expansion and develop new use cases. At the same time, ai.io will benefit from HUMAIN’s AI infrastructure, platforms, strategic partnerships, and commercial scale, supporting the delivery of AI-powered sports solutions across multiple geographies and sports disciplines.

“Sport is one of humanity’s strongest forces for connection, and at HUMAIN we exist to bridge the gap between human potential and artificial intelligence,” said HUMAIN CEO, Tareq Amin. “Our investment in ai.io and the launch of HUMAIN Sport reflect this mission by using AI to unite people, empower athletes, and elevate participation and performance across the global sports ecosystem, while advancing our strategy to invest in leading AI companies worldwide. Strong commercial momentum is already evident, with multiple partnership agreements in development and announcements anticipated in the months ahead.”

Darren Peries, Founder and CEO of ai.io, added: “Partnering with HUMAIN significantly expands the reach and impact of our technology. Together, we can deploy AI solutions that support athletes, coaches, and organizations at every level of sport, while contributing to the growth of sports technology in the region and around the globe.”

HUMAIN Sport will operate as a dedicated sports technology vertical within HUMAIN, supporting deployments in Saudi Arabia and other international markets. By combining HUMAIN’s full-stack AI capabilities with ai.io’s sports-focused platforms, the partnership is positioned to deliver scalable solutions across professional, amateur, and grassroots sport, as well as related sectors such as education, health, and training.

About HUMAIN 
Website: www.humain.com
Social Media Channels: LinkedInX

HUMAIN, a PIF company, is a global artificial intelligence company delivering full-stack AI capabilities across four core areas: next-generation data centers; hyper-performance infrastructure and cloud platforms; advanced AI models, including some of the world’s most advanced Arabic large language models developed in the Arab world; and transformative AI solutions that combine deep sector insight with real-world execution.

HUMAIN’s end-to-end model serves both public and private sector organizations, unlocking value across industries, driving digital transformation, and strengthening capabilities through human–AI collaboration. With a growing portfolio of sector-specific AI products and a core mission focused on intellectual property development and global talent leadership, HUMAIN is engineered for international competitiveness and technological excellence.

Forward-Looking Statement:

This press release contains forward-looking statements based on current expectations and assumptions. Actual results may differ materially due to various risks and uncertainties. HUMAIN undertakes no obligation to update these statements.

About ai.io:
Website: www.ai.io
Social Media Channels: LinkedIn 

Headquartered in London with offices in the US, ai.io is a ground-breaking, award-winning Sports AI technology & data company, that develops AI & technology solutions across all sports.

An example of ai.io products that are available in the market today:  

3DAT is the world’s most advanced markerless motion capture AI analysis tool that can analyze and report on any human, in any scene, performing any movement from any historical or live video – even from a mobile phone. 3DAT’s use cases are extensive – ranging from scouting and developing potential football players to healthcare, education, training, and even analyzing astronauts in space. 3DAT’s first use case is Sport – two products developed for sport are:

aiScout, is an AI app-based platform that was initially developed to support the Football industry, and is expanding to all sports, by analyzing, scoring, rating individuals using advanced in-house AI tools such as 3DAT, for talent analysis and ID, development and scouting athletes & players all via a mobile phone.

aiLab is an AI based platform that integrates third party sports science equipment to provide real time analysis, reporting and data insights to the athlete and staff. The aiLab software can be an added product to any current facility or delivered in state-of the-art turnkey solutions provided by ai.io.

NATURADE SELECTS REBELUTION AND GROWVANA TO DRIVE U.S. DISTRIBUTION AND ACCELERATE MARKET GROWTH

Historic 100-Year Brand Partners with Omnichannel Distribution Leader Powered by Growvana, Operated by Rebelution

CHICAGO, Feb. 10, 2026 /PRNewswire/ — Naturade, the pioneer in science-driven hydration and performance beverages founded in 1926, today announced a transformative strategic partnership powered by Growvana and operated by Rebelution. This alliance marks a pivotal moment in the brand’s centennial history, leveraging Growvana’s world-class omnichannel distribution platform and Rebelution’s operational infrastructure to scale Naturade’s 100-year legacy into a business built to thrive for the next century.

As Naturade celebrates a century of supporting endurance, recovery, and active lifestyles, the company is looking forward, not back. This partnership is designed to modernize the brand’s U.S. footprint by unifying logistics, platform strategy, and operational execution across all sales channels—both digital and physical retail. Powered by Growvana’s advanced platform and operated by Rebelution’s infrastructure, the partnership will manage Naturade’s complete channel ecosystem, deploying robust capital resources and global reach to drive expansion across e-commerce (a primary growth driver), traditional retail distribution, and key national retailers, including Amazon, Sprouts, Whole Foods, and Costco.

The collaboration brings the full force of Growvana’s omnichannel distribution platform powered by Rebelution’s operational infrastructure to the table. Together, they are not simply managing e-commerce—they are orchestrating Naturade’s entire channel strategy, from digital marketplaces to brick-and-mortar retail and wholesale distribution. By integrating Growvana’s platform technology with Rebelution’s operational expertise across all sales channels, the partnership ensures that Naturade can meet surging consumer demand with efficiency and precision across every touchpoint.

“Naturade is a brand with an incredible 100-year history, and our mission is to build the scalable infrastructure that ensures it remains a leader for the next 100 years,” said Melonie Carnegie, CEO at Rebelution. “Powered by Growvana’s platform and operated by Rebelution’s infrastructure, we are bringing our capital, our advanced omnichannel distribution network, and our global reach to this partnership. We’re managing all of Naturade’s channels, not just e-commerce. While e-commerce represents a significant portion of the business, we’re equally focused on traditional retail distribution and wholesale, ensuring seamless execution across every channel. With Growvana’s platform technology combined with Rebelution’s deep integrations across multiple retailers and the tremendous expertise of our people, we are uniquely positioned to unlock new levels of growth and ensure this legacy brand is accessible to consumers everywhere.”

Naturade continues to be supported by prominent long-term investors, including entrepreneur and NBA legend Magic Johnson and Hall of Famer Grant Hill. Their continued backing reinforces confidence in the brand’s category leadership, governance, and the aggressive growth strategy now enabled by this partnership powered by Growvana and operated by Rebelution.

“Reaching our 100th anniversary is a testament to the quality and trust Naturade has built with generations of consumers,” said Claude Tellis, CEO of Naturade. “To honor that legacy, we must innovate how we reach our customers. This partnership, powered by Growvana’s platform and operated by Rebelution’s infrastructure, gives us the technological edge and distribution muscle we need to scale effectively. This is not just about celebrating our past; it is about securing our future and delivering wellness to millions more Americans.”

This engagement represents a comprehensive overhaul of Naturade’s commercialization strategy, moving beyond traditional distribution to a modern, data-driven ecosystem. By leveraging Growvana’s platform technology and Rebelution’s multi-channel operational capabilities, Naturade strengthens its execution across the U.S. market, aligning operational scale with the rigorous demands of national retail ecosystems and investor expectations.

About Naturade
Founded in 1926, Naturade has established itself as a science-driven hydration brand with a century-long legacy supporting endurance, recovery, and active lifestyles. Committed to plant-based nutrition and wellness, Naturade provides high-quality products designed to help consumers live their best lives.

About Growvana & Rebelution
Growvana is an advanced omnichannel distribution platform that powers brand acceleration through sophisticated technology and multi-channel integration. Rebelution operates the infrastructure that brings the platform to life, providing capital efficiency, advanced logistics, and operational excellence. Together, powered by Growvana and operated by Rebelution, they partner with high-growth brands to scale operations across e-commerce, traditional retail distribution, and wholesale channels. Their combined expertise spans global supply chain management, data-driven marketing, strategic retail execution, and full-spectrum channel management.

Naturade — 100 Years of Science-Backed Nutrition and Wellness
Naturade — 100 Years of Science-Backed Nutrition and Wellness

 

Mission Ready: GOOLOO Equips Australian Volunteer Fire Fleets with Critical Auto-Rescue Gear

MELBOURNE, Australia, Feb. 10, 2026 /PRNewswire/ — As volunteer rescue fleets confront extreme heatwaves and hazardous bushfire conditions across Victoria, maintaining vehicle uptime is critical. GOOLOO, a global pioneer in automotive safety solutions, has deployed essential emergency equipment to the frontlines, donating 30 units of its rugged A3 Jump Starter & Tire Inflator to support local response teams.

The initiative, executed on February 8 in partnership with the local organization HOPE FOR BOROONDARA AND BEYOND at St. Hilary’s Anglican Church, addresses a vital operational challenge: vehicle reliability in hostile environments. Bushfire zones present extreme risks to machinery; soaring temperatures often lead to battery failures, while debris-strewn tracks cause frequent tire damage.

“In emergency response, a dead battery or a flat tire isn’t just an inconvenience—it’s a mission stopper,” said a spokesperson for GOOLOO. “We engineered the A3 to handle exactly these kinds of unpredictable scenarios. By equipping these volunteer fleets, we are ensuring that the rescuers can focus on saving lives, knowing their equipment won’t let them down.”

The GOOLOO A3 was selected for this deployment due to its dual-capability design. It combines powerful jump-starting performance with a high-efficiency tire inflator in a single, portable unit. This integration allows volunteer crews to rapidly troubleshoot vehicle issues on-site without waiting for backup, maintaining the momentum of evacuation and firefighting efforts.

A representative from the volunteer rescue fleet noted the tactical value of the gear: “Our vehicles take a beating on these rough terrains. Having a professional-grade solution like the GOOLOO A3 on board means we can self-rescue and keep moving. It adds a critical layer of safety to our operations.”

Trusted by over 2 million drivers worldwide, GOOLOO views this contribution not merely as a donation, but as an extension of its core mission: to provide power and safety when it matters most.

About GOOLOO

GOOLOO is a global leader in portable power and automotive safety tools, empowering over 2 million users to travel with confidence. Engineered by automotive specialists, GOOLOO’s lineup of jump starters and power solutions is built to perform in the most demanding conditions. Whether for daily drivers, outdoor adventurers, or emergency responders, GOOLOO delivers the reliability needed to face any challenge on the road.

GOOLOO.COM

CONTACT:
GOOLOO Market Team
press@gooloo.com