From Routine Check-ups to Advanced Endoscopy: Building a “Prevention, Treatment, and Recovery” Lifeline for Every Stage of a Pet’s Life

HONG KONG SAR – Media OutReach Newswire – 10 February 2026 – As a leading animal medical institution in Hong Kong, the Veterinary Emergency Centre (VEC) has always been committed to providing the most comprehensive and reliable health protection for pets. To further enhance its “General Family Vet” care experience, VEC is pleased to announce the official appointment of Dr. Martin, a professional general practitioner. Dr. Martin will lead a wide range of outpatient services, covering everything from routine physical examinations, dental care, and geriatric/pediatric care to advanced endoscopic procedures. This appointment reinforces VEC’s one-stop health commitment of “from prevention to recovery,” serving as a trusted medical backbone for pet owners.

VEC is dedicated to integrating its professional 24-hour emergency mechanism with in-depth general care. Equipped with advanced medical systems—including sophisticated operating theaters, Intensive Care Units (ICU), and CT scanners—VEC ensures precision in every step from routine screenings to deep diagnostics. Through a rigorous triage process, the centre can immediately respond to emergencies such as accidental ingestion of foreign objects, ensuring no delay in life-saving treatment. This round-the-clock intensive care capability provides the most stable support for endoscopy, dental care, and soft tissue surgery, achieving seamless protection from preventive medicine to the recovery phase.

Starting from Prevention: Building a Health Defense Line for the Entire Life Cycle

VEC’s professional dental care services for cats and dogs aim to maintain healthy teeth and gums, ensuring pets live longer and healthier lives. Many pet owners may be unaware that dental disease is one of the most common health issues in pets; up to 80% of dogs and cats begin to suffer from dental problems around the age of three. Dental disease not only causes discomfort but can also allow bacteria to enter the bloodstream and spread throughout the body, leading to more serious conditions such as kidney, heart, and metabolic diseases.

Regular dental care helps prevent various health issues and reduces the risk of pain or gum infections. Early detection of dental problems significantly improves a pet’s quality of life. With extensive clinical experience, Dr. Martin excels at handling the diverse care needs of pets from puppy/kittenhood to their senior years. He firmly believes that excellent medical care should not stop at “treatment” but must begin with “prevention.”

“The role of a general family vet is to accompany pets through every stage of their lives,” says Dr. Martin. “Through regular physical exams, oral care, and ultrasound monitoring, we can detect potential health risks early and intervene before a disease develops. This not only alleviates the pet’s suffering but also significantly enhances their quality of life.” Dr. Martin also reminds pet owners: “Prevention is better than cure. Owners should pay attention to subtle but persistent changes in daily life, such as appetite, water intake, weight, and behavior patterns. These are often the most overlooked aspects of a health check-up.”

Case Study: Advanced Endoscopy Saves Pet from Major Surgery

Dr. Martin holds a keen interest in endoscopy and soft tissue surgery, utilizing advanced equipment for precise diagnosis. He recently handled a memorable emergency case involving Taro, a mischievous Jack Russell Terrier. While his owner was playing a board game, Taro curiously swallowed a die, leading to immediate vomiting and loss of appetite.

Facing this critical situation, Dr. Martin leveraged his clinical experience to perform an endoscopic procedure during the “golden window” of time. This allowed him to successfully retrieve the foreign object from Taro without the need for invasive surgery, avoiding the trauma and risks associated with traditional laparotomy. Taro recovered rapidly after the procedure and was able to return home the same day.

Dr. Martin’s diagnostic and treatment philosophy aligns perfectly with VEC’s core values. Supported by VEC’s robust 24-hour emergency infrastructure and high-end equipment, Dr. Martin provides immediate, high-level endoscopic treatment for sudden cases like Taro’s, saving critical time and reducing the risks associated with hospital transfers.

Seamless Trilingual Communication: Caring for the Vet-Patient Relationship with a “Family-First” Heart

Beyond his medical expertise, Dr. Martin’s linguistic advantages provide transparency and psychological support for pet owners. Graduating from the University of Edinburgh in 2018, Dr. Martin is fluent in English, Cantonese, and Mandarin. Not only can he manage various soft tissue surgeries and endoscopic treatments, but his “internal and external” versatility allows him to communicate accurately and warmly with pet owners from diverse backgrounds, helping them choose the most suitable treatment plans.

He practices medicine under the philosophy of “Caring for pets and owners with a family-first heart.” Dr. Martin believes that effective communication can alleviate the anxiety owners feel when their pets are ill, building a deep bond of trust. “I hope every owner who enters the consultation room can feel the sincerity of ‘treating pets as our own,’” he adds. “When we treat patients as family, the diagnosis becomes deeper and the treatment warmer.” This human-centric communication model helps address not only the pet’s physiological pain but also supports the owner through the ups and downs of the treatment process.

By combining VEC’s powerful hardware and 24-hour emergency system with compassionate, detailed communication, the addition of Dr. Martin ensures that the “General Family Vet” experience remains person-centered, helping pet families build a stronger and more transparent health defense line.

VEC Veterinary Emergency Centre (Belcher’s Street)
Address: Shop B2-C, G/F, Luen Wai San Chuen, 136-142 Belcher’s Street, Kennedy Town, Hong Kong
Scope of Service: Open 24/7, providing 24-hour emergency and inpatient services, house-call services, and professional support for emergencies at any time.

VEC Veterinary Emergency Centre (Davis Street)
Address: Shop C & H, G/F, Luen Kee San Chuen, 9-9C Davis Street, Kennedy Town, Hong Kong
Scope of Service: Providing specialized internal medicine, various surgical and orthopedic procedures, and outpatient services.

Outpatient Appointment: 2334 2334
24-Hour Emergency Hotline: 6828 6620
WhatsApp: 5599 1144

Hashtag: #VEC

https://www.vec.com.hk/zh-hant
https://www.facebook.com/vec.vethk
https://www.instagram.com/vec.vethk
https://youtube.com/@vecvethk

The issuer is solely responsible for the content of this announcement.

About VEC Veterinary Emergency Centre

VEC Veterinary Emergency Centre possesses advanced diagnostic and treatment technologies. Our team is comprised of experts certified by the Veterinary Surgeons Board, registered veterinarians, and professionally trained staff. We provide excellence in medical services, covering various specialties, surgery (including cardiology), and animal acupuncture to meet every need of your pets.

SINGAPORE / KUALA LUMPUR, MALAYSIA / HANOI, VIETNAM – Media OutReach Newswire – 10 February 2026 – Coca‑Cola® is celebrating Lunar New Year and Tết 2026 by refreshing time-honoured traditions through the creativity of a new generation, inviting families across Vietnam, Singapore, and Malaysia to preserve what they love about the festival while shaping it in ways that feel personal and relevant today.

This year’s Lunar New Year/ Tết campaign focuses on re-engaging Gen Z as the new torchbearers of tradition, encouraging them to carry the New Year celebration forward by honouring its meaning while expressing it in their own creative ways — side by side with parents, grandparents, and extended family.

The campaign was built from ground up with local teams, allowing each country to lead with its own cultural stories, symbols, and rituals while being quietly connected by a shared idea of co-creation and togetherness.

“Our ambition with Lunar New Year/Têt was to help keep our beautiful traditions alive by inviting younger generations to take part in shaping them,” says Tin Le Trung, Coca-Cola Trademark Category Lead in ASEAN & South Pacific. “Across our markets, we worked closely with local teams to reimagine familiar rituals, not replace them but to refresh them. Whether it’s re-interpreting Tết symbols in Vietnam or bridging generations together through music in Singapore and Malaysia, the goal was to create celebrations that feel meaningful, joyful, and shared.”

A Shared Festive Look, Brought to Life Through Local Craft

At the heart of the campaign is a festive visual identity inspired by Asian craftsmanship, created in partnership with global brand and design consultancy Elmwood. Seen on cans, packaging, retail displays, and digital touchpoints, the system unifies the shared festive foundation, while giving each market the freedom to express its own cultural character.

Across markets, the idea of bringing generations together, like threads woven into a single celebration, shapes how the campaign comes to life. From storytelling and social content to live experiences and festive packaging, each activation invites people not just to enjoy Lunar New Year, but to take part in creating it together.

• Celebration in Every Detail: Fireworks – universal symbols of joy and new beginnings – are reimagined through the lens of Asian craftsmanship. The design incorporates textural details developed with cultural inspiration from Asia’s intricate embroidery, Vietnamese brocade, and Peranakan beadwork, creating a modern, inclusive style that reflects regional diversity and artistry.

• Standout Shelf Presence: Anchored by the auspicious Golden Swallows in flight alongside peach/apricot blossoms and lucky red money envelopes to symbolize and encourage family connection (in Vietnam), and limited-edition can designs featuring bold, spirit horses charging alongside flowers, ingots, oriental fans, and bamboo – each a symbol of fortune, longevity, and success (in Singapore Malaysia) – the designs make every Coca-Cola pack a collectible festive keepsake and a meaningful gift for family and loved ones.

“Our ambition was to create an identity that feels universally festive yet deeply local. For example, brocade isn’t just textile, it’s storytelling that celebrates and unites the 54 diverse ethnic groups in Vietnam,” said Lisa Balm, Executive Creative Director, Elmwood Asia. “The embroidery and weaving technique evoke intricate detail and richness, creating a culturally layered aesthetic that feels both intimate and celebratory. By focusing on shared symbols and reimagining them through the artistry and cultural depth of Asian craftsmanship, we created a single visual language that successfully translates across Tet and Lunar New Year.”

Locally focused Creative Platforms in Action

Vietnam: ‘Weaving a New Tet’

In Vietnam’s fast emerging, tech savvy market, the campaign theme “Dệt Nên Tết Mới” (“Weave a New Tet”) encourages Gen Z to create new traditions with their families. At the heart of the campaign lies a short film ‘Stitched Together’ which tells a story of a traditional family reunion, brought to life by innovative AI technology. The film is centred on the Vietnamese brocade art form, with every character, object & gesture in the film. The campaign is further amplified with a mini three-episode social film series where each episode heroes a Tet cultural item reimagined through modern visual storytelling, encouraging families to see familiar traditions into a new light.

• For Gen Z, TET meals often feel predictable. The Coke Half-Half Tablecloth transforms the dining table into a festive centerpiece, visually dividing the table into two halves: one for honoring beloved Tet classics and the other for showcasing modern global flavors Gen Z craves. To inspire creativity, Coca‑Cola released a curated collection of Half-Half table ideas, blending traditional dishes with bold twists like sushi rolls, tacos, and fusion sliders.
• Coke Drinkable Pháo, inspired by the crackle of firecrackers, adds a playful layer of interaction. The episode features a Vietnamese family coming together to thread strings through iconic Coca-Cola cans, tying them together to create a vibrant, eye-catching red firecracker display that is both modern and traditional. The “click” of a can opening not only signals the start of a refreshing sip but also heralds the grand beginning of the Tet celebration. Everyone lends a hand, chatting as they work – this is when the whole family “weaves” a new New Year by drawing closer together, transforming the often tedious task of cleaning into a bonding moment filled with laughter.
• Coke Red Envelope: For Gen Z, the age-old Lì Xì tradition often feels like a draining ritual. The reimagined “Lì Xì from the heart” reimagines the traditional red envelope, turning it from a simple, functional gift into something deeply meaningful. Beyond lucky banknotes, each envelope holds priceless treasures from the giver’s heart: an old family photo with the promise ‘Let me take care of the family matters,’ a handwritten note telling his sister to ‘always smile brightly,’ and even a jogging date for his younger brother—each one celebrating connection, creativity and care.

Singapore & Malaysia: A Cross‑Border LNY Anthem

In Singapore and Malaysia, where festive music powers connection across generations, the theme “Grab a Coke & Huat Together this New Yearl” centers on an original Lunar New Year Anthem, 可口可樂，共創好年” that anchors a wider social-first and on-ground celebration, encouraging participation across generations both online and offline.

• Music for All Generations: The song blends festive orchestration with contemporary Pop and Rap, performed by 3P (Malaysia) and Mayiduo (Singapore), and was developed hand‑in‑hand with local teams to reflect cross‑border festive traditions. From decorating homes with modernised calligraphy scrolls to gifting blind boxes in place of traditional angpaos, the music video showcases generations for all ages coming together, bridged through meaningful experiences led by Gen Z.
• Immersive On Ground Experiences: In the bustling hearts of Singapore and Malaysia, vibrant experiential activations come to life, inviting families to enjoy and immerse themselves in a rich tapestry of uplifting activities such as calligraphy, fortune telling, and creating their own version of the Lunar New Year anthem.

From Social to Store

Designed as a fully integrated campaign, the Coca-Cola Lunar New Year / Tet 2026 celebrations unfold across social storytelling, live experiences, festive packaging, and in-store moments. From shareable films and music-led participation to large-scale festive activations and easy access at retail, the campaign connects celebrations with everyday moments – making it simple for families to take part whether at home, online, or in-store.

Partnerships with Grab, e-commerce platforms, supermarkets, and convenience stores ensure that festive moments flow naturally from celebration to purchase, supporting both traditional trade and modern retail.

By placing local culture and human creativity at the centre, and by inviting Gen Z to play an active role in preserving Lunar New Year traditions, Coca-Cola shows how brands can help keep cultural celebrations meaningful – not by standing apart from tradition but by celebrating it together with the people who will carry it forward.

For more information, visit www.cocacola.com or follow Coca-Cola on Facebook and Instagram.
Hashtag: #Cocacola

The issuer is solely responsible for the content of this announcement.

About Coca-Cola ASEAN & South Pacific

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca-Cola ASEAN and South Pacific (ASP) operating unit serves 25 diverse countries across Southeast Asia, Australia, New Zealand, and the Pacific Islands. We offer a diverse portfolio of great-tasting beverages including sparkling beverages, water, juices, dairy, nutrition, sports, and tea. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across our value chain.

Together with our bottling partners, we help bring economic opportunity to local communities across the region.

Learn more at www.coca-colacompany.com and follow us on X, Instagram, Facebook, and LinkedIn.