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Enterprise Strategy Group Economic Validation Finds Starburst Delivers 45% Lower Total Cost of Ownership and 414% ROI

Independent analysis shows reduced operational costs, accelerated AI initiatives, and significant performance gains

BOSTON, Jan. 13, 2026 /PRNewswire/ — Starburst, the data platform for apps and AI, today announced the release of an independent third-party Economic Validation Study: Economic Benefits of Starburst’s Data & AI Platform conducted by Enterprise Strategy Group (ESG), now part of Omdia. The report demonstrates that organizations using Starburst’s Data & AI Platform can achieve a 45% lower total cost of ownership (TCO) over three years compared with alternative data platforms and specialized tools.

“Enterprises are under enormous pressure to scale AI and analytics without ballooning costs or adding complexity,” said Justin Borgman, CEO and co-founder of Starburst. “This independent ESG validation confirms what our customers tell us every day: when organizations unify access to all their data—across on-premises, hybrid, and cloud environments—and eliminate unnecessary data movement, they can simplify architectures and reduce tooling, lower total cost of ownership at scale and ultimately move faster towards AI.”

The analysis, based on customer interviews and ESG’s independent economic modeling, found that organizations adopting Starburst significantly reduced infrastructure complexity, accelerated analytics and AI initiatives, and improved operational efficiency while scaling data access across distributed environments.

One Starburst customer interviewed for the report highlights these efficiency gains, noting that replacing an internally built solution with Starburst allowed them to delete 15 applications, and five cloud services and internal tooling methods, resulting in significant time and cost savings.

According to the study, ESG modeled a data-driven SaaS organization with $210 million in annual revenue and found that Starburst delivered a three-year return on investment (ROI) of 414%, driven by cost savings, improved productivity, avoided downtime, and faster time to insight.

Key validated findings from the ESG analysis include:

  • 45% reduction in three-year total cost of ownership (TCO), compared with alternative data platforms
  • 67% reduction in development and integration costs, eliminating custom connectors and tooling
  • 65% reduction in data processing costs, including ETL, transformation, and egress charges
  • 85% reduction in storage costs, enabled by query-in-place access and decoupled compute and storage
  • 39% reduction in cloud and infrastructure spending, through improved price-performance and autoscaling
  • Up to $1.7 million in avoided downtime risk over three years due to improved platform reliability
  • Potential incremental revenue gains of $17.3M to $185M over three years from faster innovation and AI adoption

ESG found that Starburst’s federated, open data architecture allowed organizations to access data where it lives, across clouds, on-premises systems, and data lakes, without costly migrations, reducing complexity while improving governance and security.

The report also highlights Starburst’s impact on accelerating AI and analytics initiatives. Customers reported faster onboarding of new data sources, dramatic query performance improvements, up to 10x faster in some cases, and the ability to scale AI-driven workloads without proportional increases in staffing or infrastructure costs.

“Organizations are under pressure to extract more value from increasingly distributed data while controlling costs,” said Aviv Kaufmann, Practice Director and Principal Validation Analyst, Enterprise Strategy Group. “The Starburst Data Platform for Apps and AI provides a compelling combination of unified data access, improved price-performance, and operational efficiency that enables faster innovation with significantly lower total cost.”

The full Enterprise Strategy Group Economic Validation, The Economic Benefits of the Starburst Data Platform for Apps and AI, is available from Starburst and ESG here: https://www.starburst.io/info/starburst-economic-validation-report/.

About Starburst

Starburst is the data platform built for flexibility, delivering fast, secure access to all your data, wherever it lives. Whether on-premises, across clouds, or in hybrid environments, Starburst provides choice and control to your architecture. Built on an open data stack with Trino and Apache Iceberg, it unifies distributed data without complex or costly migrations, unleashing the full power of the data lakehouse for analytics and AI.

With our Lakeside AI architecture, enterprises gain federated access, governed collaboration, and full data lineage, laying the foundation for scalable, compliant AI innovation. Starburst empowers data-intensive and security-conscious organizations to unlock the full potential of their data while ensuring performance, governance, and control.

Enterprises in 60+ countries, including Comcast, Citigroup, and 4 of the top 5 global banks, trust Starburst to maximize data value. Our strategic partnerships with AWS, Dell Technologies, NetApp and top cloud providers ensures seamless interoperability across environments.

From insights to action to AI, Starburst fuels innovation at every level. Learn more at starburst.ai.

 

NYSE Content Advisory: Pre-Market Update + Banking Giants Kick Off Earnings Season

NEW YORK, Jan. 13, 2026 /PRNewswire/ — The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today’s NYSE Pre-market update for market insights before trading begins. 

 

NYSE Content Advisory: Pre-Market Update + Banking Giants Kick Off Earnings Season

JD Durkin delivers the pre-market update on January 13th

  • Equities are lower Tuesday morning after the Dow, S&P 500, and small caps all closed at record highs yesterday, shrugging off news of the DOJ’s criminal investigation into Fed Chair Jerome Powell.
  • Investors are digesting the December CPI report, which showed prices rising about 2.7% year-over-year, and the kickoff of earnings season with JPMorgan Chase and BNY reporting results. More big banks—including NYSE-listed Citigroup, Wells Fargo, and Goldman Sachs—will report later this week.
  • It’s Day Two of the ICR Conference in Orlando—Ashley Mastronardi is on-site speaking with consumer-sector leaders, with those conversations coming soon to the NYSE TV app.

Opening Bell
Pinnacle and Synovus Financial Corp. celebrate the closing of their merger

Closing Bell
PagSeguro rings the closing bell

Click here to download the NYSE TV App

Video – https://mma.prnasia.com/media2/2860602/NYSE_Market_Update_Jan_13.mp4

Twins Appear at HEYTEA K11 ART MALL Hong Kong to Co-Create Limited-Edition Beverage “Black Truffle Scrambled Eggs Milk Tea”

HONG KONG, Jan. 13, 2026 /PRNewswire/ — HEYTEA has unveiled the refreshed HEYTEA K11 ART MALL store in Hong Kong and launched a new limited-edition beverage, “Black Truffle Scrambled Eggs Milk Tea.” The brand invited its inspiration partners Twins to attend the launch event in person, welcoming the public to experience both the new beverage and the store’s upgraded design. The event drew a large crowd of fans and visitors.


The limited-edition drink was co-created by HEYTEA and Twins, drawing inspiration from the classic Hong Kong cha chaan teng dish, black truffle scrambled eggs. By reinterpreting a familiar local flavour through tea, the collaboration transforms everyday Hong Kong taste memories into a contemporary beverage experience.

On the day of the launch, Twins participated in a live drink-making demonstration and interaction session, experiencing the preparation process firsthand and sharing their creative inspirations and tasting impressions. Black truffle scrambled eggs have become a widely recognised flavour on Hong Kong dining tables in recent years, and their transformation into a tea drink preserves their familiarity while introducing a fresh, unexpected twist — offering a new expression of Hong Kong flavour culture.

“Black Truffle Scrambled Eggs Milk Tea” is the latest addition to HEYTEA’s “Teamix” series, which the brand has been rolling out globally since 2025. It features a base of Yingde black tea, blended with fresh milk and a savoury milk layer with a pudding-smooth texture. Fresh black truffle is shaved on the drink at the point of serving, allowing its aroma to unfold naturally at the moment of pickup. Rather than replicating a dish, the beverage deconstructs and reassembles the flavour logic of cha chaan teng cuisine, resulting in a nuanced, layered tea experience.

In conjunction with the product launch, the HEYTEA K11 ART MALL store has also completed a design upgrade and has launched a series of activities for Hong Kong consumers, including “Paint Inspiration, Free Tea” and the co-created “Inspiration Run” with Salomon. . As one of HEYTEA’s key locations in Hong Kong, the store’s refreshed interior draws inspiration from the concept of “shadow,” incorporating natural wood elements and layered lighting to create a warm, rhythmic atmosphere. The façade combines metal, wooden latticework, and glass, allowing natural light and interior illumination to shift throughout the day, reflecting a restrained aesthetic aligned with Hong Kong’s architectural character.

Since entering the Hong Kong market in 2018, HEYTEA has continued to drive product and spatial innovation inspired by local culture. The limited-edition beverage and store refresh at K11 ART MALL represent the brand’s latest exploration of transforming everyday Hong Kong flavours into contemporary tea experiences. HEYTEA currently operates 11 stores across Hong Kong, spanning multiple core commercial districts, and continues to strengthen its connection with local culture through creative products and in-store experiences. Globally, HEYTEA has established its store network across Asia, North America, Europe and Oceania, with the number of its stores in China’s Hong Kong and Macao and overseas exceeding 100. In recent years, the brand has centred its creative direction on “city inspiration,” launching localised products and cross-disciplinary collaborations across markets, and building a strong recognisable brand identity among younger consumers worldwide.

The limited-edition “Black Truffle Scrambled Eggs Milk Tea” is available from January 13 for a limited time at the HEYTEA K11 ART MALL store in Hong Kong.

About HEYTEA

Founded in 2012 in Jiangmen, Guangdong, China, HEYTEA is widely recognized as the originator of new-style tea beverages. The brand created the world’s first cheese tea using real tea and real milk, setting a new standard for the industry. HEYTEA is committed to using real ingredients, including real tea, real milk, real fruit, and real sugar, while continuously reimagining tea culture through products and experiences that resonate with young consumers. Today, HEYTEA operates more than 100 locations across Hong Kong and Macao Special Administrative Regions (SAR), as well as overseas in Asia, North America, Europe, and Oceania.

P2P.org Appoints Betsabe Botaitis as Chief Financial Officer

Veteran finance leader joins to support institutional growth and operational scale

GEORGE TOWN, Cayman Islands, Jan. 13, 2026 /PRNewswire/ — P2P.org, the leading non-custodial institutional staking provider, today announced the appointment of Betsabe Botaitis as Chief Financial Officer (CFO). Botaitis brings more than 20 years of global finance leadership across financial services, fintech, and Web3, with deep experience building governance, treasury discipline, and scalable operations in complex, fast-growing environments.

Betsabe Botaitis, CFO P2P.org
Betsabe Botaitis, CFO P2P.org

Botaitis joins P2P.org as demand for reliable staking infrastructure continues to accelerate. Her appointment reflects the company’s focus on operating with institutional-grade financial rigor, providing transparent, decision-quality data that underpins long-term sustainability across multiple Proof-of-Stake networks, and delivering service to its customers with uncompromising accuracy and efficiency.

She is widely recognized for a career spanning traditional financial services and crypto-native organizations. Botaitis began her career in retail banking before holding senior finance roles at Citigroup, and LendingClub, and later co-founding and serving as CFO of a blockchain company. That unconventional path has shaped her approach to building durable financial systems to support long-term business growth. She has been an Ambassador at last year’s Fortune Most Powerful Women Summit and recognized among CoinDesk’s Top 50 Women in Web3 & AI, powered by Proof of Talk, reflecting her leadership across traditional and decentralized finance and her perspective on blockchain’s role in expanding economic opportunity.

Most recently, Botaitis served as CFO and Treasurer at Hedera, where she oversaw hundreds of millions in fiat budget and billions in digital assets. During her tenure, she led Hedera’s first financial audit, modernized treasury operations, and helped establish governance and reporting practices aligned with institutional and regulatory expectations. Her experience includes building and leading enterprise risk management programs, scaling finance teams, managing complex treasury strategies across fiat and digital assets, and working closely with boards and global partners.

At P2P.org, Botaitis will oversee finance, treasury, planning, and operational functions. Her focus will include supporting scalable growth, strengthening internal controls, and ensuring P2P.org’s financial infrastructure continues to meet the needs of institutional clients operating in evolving regulatory environments.

“Betsabe adds immediate strategic value to P2P.org as we look to expand across markets and deepen our global footprint,” said Alex Esin, CEO of P2P.org. “Her international experience, combined with hands-on leadership through every stage of a company’s lifecycle – from early-stage growth and M&A to working with large institutions – gives us the financial leadership needed to execute our long-term vision.”

“P2P.org has built trusted, scalable, enterprise-class products and services in institutional staking, and I’m excited about the opportunity to support its next phase of growth, particularly as demand increases in the U.S. and Latin America,” said Betsabe Botaitis, Chief Financial Officer at P2P.org. “I’m passionate about how staking secures blockchain networks, fosters long-term ecosystem sustainability, and enables decentralized financial ecosystems. I’m committed to helping accelerate our momentum, strengthening our financial architecture, and supporting sustainable growth at global scale with purpose and precision.”

To learn more about P2P.org and its institutional staking services, visit https://www.p2p.org.

About P2P.org

P2P.org is one of the world’s leading non-custodial staking providers, operating validator infrastructure across 50+ networks with over $12 billion in staked assets. Founded in 2018, the company specializes in providing institutional clients with secure, scalable, and compliant staking infrastructure. P2P.org maintains a perfect track record with zero slashing incidents and 99.9% uptime, serving 90,000+ delegators globally. The company offers enterprise-grade staking solutions with advanced features, including automated reward distribution, comprehensive reporting, and seamless integration with institutional custody providers. For more information, visit www.p2p.org.

X: @P2Pvalidator

LinkedIn: https://www.linkedin.com/company/p2p-org/

Media Contact: press@p2p.org

https://www.p2p.org 

 

ARC Group Brings Premier Capital Markets & M&A Forum to Tokyo

TOKYO, Jan. 13, 2026 /PRNewswire/ — ARC Group will host the Capital Markets & M&A Forum in Tokyo, marking the first time its flagship global event is held in Japan. The forum will bring together senior corporate executives, institutional investors, and cross-border dealmakers for a high-level exchange on capital formation, IPOs, and international M&A.

Designed for senior decision-makers, this invitation-based forum will deliver practical insights, strategic dialogue, and direct access to leading market participants shaping the future of capital markets in Japan and across the Asia-Pacific region. The event will take place on January 20, 2026, at The Ritz-Carlton, Tokyo.

Register here: https://arc-group.com/capital-market-and-ma-forum-2026-tokyo-edition/ 

About ARC Group

ARC Group is a global investment bank and management consultancy supporting companies through cross-border financial advisory, M&A, IPOs, SPAC transactions, financing, and consulting services. Headquartered in Hong Kong with offices in Mainland China, the United States, Southeast Asia, Europe, and the Middle East, ARC Group delivers integrated solutions across multiple jurisdictions.

  • Capital Markets: A top global mid-market investment bank, consistently leading the SPAC M&A League Table
  • M&A: Over USD 1 billion in transaction volume in the last three years, specializing in cross-border Asia-linked transactions
  • Management Consulting: Supporting companies from high-growth ventures to Fortune 500 firms across strategy, expansion, and operations
  • ARC Group Securities LLC: A wholly owned, U.S.-registered FINRA member broker-dealer with firm-commitment underwriting capabilities

About the Event

Hosted in the heart of Tokyo’s financial district at The Ritz-Carlton, Tokyo, the Capital Markets & M&A Forum will convene senior executives, investors, and advisors for a full day of off-the-record keynotes and strategic discussions focused on global capital markets, U.S. listings, and cross-border M&A.

The day will open with Paul Chong, Venture Partner at ARC Group, sharing how Japanese and Asian companies can access U.S. capital markets through IPOs, SPACs, and cross-border listings. Capital markets discussions will be led by Simon Luk, Partner and Chair of Asia Practice at Winston & Strawn LLP, and Joy Pan, Senior Partner at MarcumAsia, who will provide legal, regulatory, and financial reporting perspectives on navigating U.S. and international markets.

In the M&A sessions, Valentin Ischer, Managing Director at ARC Group, will examine how companies can use M&A as a strategic growth and globalization tool, followed by an expert panel featuring Catherine Li, Senior Managing Director, Life Sciences & Cross-Border M&A, who will share insights into executing complex international transactions in high-growth sectors. Ian Hanna, CEO of ARC Group Securities, will contribute perspectives on capital formation, institutional investor engagement, and accessing U.S. public markets through ARC Group’s FINRA-registered broker-dealer platform.

Together, these sessions will provide a comprehensive, real-world view of how companies can raise capital, execute acquisitions, and scale internationally in today’s evolving financial landscape.

Sponsors

ARC Group Securities LLC

ARC Group Securities LLC is ARC Group’s wholly owned, U.S.-registered FINRA member broker-dealer with firm-commitment underwriting capabilities. The platform supports IPOs, SPACs, follow-on offerings, private placements, and cross-border capital raises, enabling international companies to access U.S. public and private markets with institutional-grade execution.

MarcumAsia

MarcumAsia is a leading accounting and advisory firm widely recognized for its work with Asia-based companies pursuing U.S. IPOs, SPAC mergers, and cross-border capital markets transactions. The firm provides audit, financial reporting, and regulatory advisory services to issuers navigating complex international listings.

Sichenzia Ross Ference Carmel LLP

Sichenzia Ross Ference Carmel LLP is a U.S. securities law firm with deep experience advising growth companies, investment banks, and SPAC sponsors on public offerings, M&A, and SEC compliance. The firm is widely known for its leadership in small- and mid-cap capital markets and cross-border transactions.

This inaugural Tokyo edition positions the city as a central hub in ARC Group’s global forum series and provides delegates with a uniquely concentrated network of top-tier capital markets and M&A professionals.

Register here: https://arc-group.com/capital-market-and-ma-forum-2026-tokyo-edition/ 

Mars names new Global Petcare President

  • Mars, Incorporated announces Marc Carena as new Global President for $30bn Petcare business
  • Carena is an internal promotion, having previously led the Mars Snacking organization across Europe and Central Asia
  • Mars Petcare is a leading pet care company behind brands pets and pet owners love including ROYAL CANIN®, WHISKAS®, PEDIGREE®, SHEBA®, IAMS®, VCA™, BANFIELD™, BLUEPEARL™, and ANTECH®

MCLEAN, Va., Jan. 13, 2026 /PRNewswire/ — Mars, Incorporated named Marc Carena, previously Regional President Mars Snacking Europe, Central Eurasia & International Travel Retail, to the role of Global President, Mars Petcare from January 2026.

Marc Carena, Incoming Global President, Mars Petcare
Marc Carena, Incoming Global President, Mars Petcare

Carena joined Mars in 2022 as Regional President Mars Snacking Europe, Central Eurasia & International Travel Retail and has since delivered exceptional results in a role spanning 55 markets. Prior to joining Mars, he was a Managing Director for McDonald’s in Russia leading more than 60,000 employees and turning it into the fastest-growing market in their Top 20. He also has extensive retail and FMCG experience from roles at Metro Group and Nestlé and is Vice-President of the European Food and Drink Association, which represents the interests of FMCG companies in Europe.

“Marc is the right person to lead Mars Petcare into its next chapter. His track record for delivering results whilst driving ambitious change – with the customer and consumers always at the centre – will help to ensure our business will continue to thrive in an ever-changing landscape,” said Poul Weihrauch, CEO of Mars, Incorporated. “Marc brings a wonderful mix of experience from different business models and geographies, combined with a people centric leadership style – and like all our Associates in Petcare, it helps that he loves pets!”

About his new role, Carena said: “I am proud to have the opportunity to lead this incredible business. We have the privilege of providing pets and pet owners with products, services and innovative solutions that make their lives better and easier. With more than 100,000 passionate Associates around the world and incredible brands, science and healthcare businesses I’m looking forward to leading the next phase of growth and continuing to deliver on our purpose: A Better World for Pets.”

Carena replaces Loïc Moutault, who has had a successful career with Mars over more than 30-years that extended across multiple functions, business segments and countries. Moutault was a key architect of the Mars Petcare business as it is today spanning nutrition and care and a champion of talent across the business.

Mars Petcare believes that pets make the world a better place and are inspired to deliver on our purpose: A BETTER WORLD FOR PETS – a world where they’re healthy, happy and welcome. A global leader in pet care, spanning comprehensive veterinary care (including: AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™), nutrition (including PEDIGREE®, ROYAL CANIN®, and WHISKAS®) and breakthrough programs in veterinary diagnostics (ANTECH®). With over 100,000 Associates helping pets, their owners and pet professionals in more than 130 countries. 

ABOUT MARS, INCORPORATED

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $65bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M’S®, SNICKERS®, Pringles®, Cheez-It®, and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our more than 170,000 Associates to act every day to help create a better world for people, pets and the planet.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

 

YY Group Holding Strengthens Organizational Foundation with New Group-Level Learning & Organizational Development Function

Strategic initiative supports next phase of integration and scalability following recent expansion

SINGAPORE, Jan. 13, 2026 /PRNewswire/ — YY Group Holding Limited (NASDAQ: YYGH) (“YY Group” or the “Company”), a global leader in on-demand workforce solutions and integrated facilities management (IFM), today announced the formal establishment of a group-level Learning & Organizational Development (“L&OD”) function, marking an important step in the Company’s transition from global expansion to integration, sustainable growth and value creation.

Following a period of rapid business expansion and acquisitions, the creation of a centralized L&OD function reflects YY Group’s increasing focus on consolidating its organization and building scalable internal capabilities. The initiative will strengthen employees’ leadership capabilities at all levels, standardize critical skills required for operational excellence, and support talent development and succession planning. By embedding structured learning journeys and a culture of continuous improvement, YY Group aims to enhance execution quality, improve talent retention, and build a stronger internal leadership pipeline to support long-term growth.

YY Group has appointed Ms. Nor Salehati as Head of L&OD and Mr. Wee Jing Ye as Deputy Head, leveraging their human resources and training expertise and deep knowledge of the Company’s people and operations to further strengthen YY Group’s talent development capabilities. Ms. Nor and Mr. Wee will be responsible for designing and implementing group-wide learning frameworks and leadership development programs aligned with YY Group’s long-term business objectives.

Ms. Nor Salehati, Head of L&OD (Left), and Mr. Wee Jing Ye, Deputy Head (Right)
Ms. Nor Salehati, Head of L&OD (Left), and Mr. Wee Jing Ye, Deputy Head (Right)

“Following our rapid expansion, deliberate investment in the skills and leadership that underpin sustainable growth is essential in driving YY Group’s continued success,” said Mike Fu, CEO of YY Group. “The establishment of our LO&D function prioritizes structured, scalable people development, ensuring our diverse teams are aligned, well-equipped, and positioned to execute as one integrated YY Group. Supported by consistent leadership standards and cultural integration across the Group’s growing portfolio of subsidiaries, YY Group is poised to thrive in its next phase of global development.”

By building dedicated leadership and governance around talent development, YY Group has positioned people as a key driver of its growth strategy. This initiative underscores YY Group’s commitment to disciplined integration, operational scalability, and long-term value creation through continued investment in its organizational capabilities.

About YY Group Holding Limited

YY Group Holding Limited (Nasdaq: YYGH) is a Singapore-headquartered, technology-enabled platform providing flexible, scalable workforce solutions and integrated facility management (IFM) services across Asia and beyond. The Group operates through two core verticals: on-demand staffing and IFM, delivering agile, reliable support to industries such as hospitality, logistics, retail, and healthcare.

Leveraging proprietary digital platforms and IoT-driven systems, YY Group enables clients to meet fluctuating labor demands and maintain high-performance environments. In addition to its core operations in Singapore and Malaysia, the Group maintains a growing presence in Asia, Europe, Africa, Oceania and the Middle East.

Listed on the Nasdaq Capital Market, YY Group is committed to service excellence, operational innovation, and long-term value creation for clients and shareholders.

For more information on the Company, please visit https://www.yygroupholding.com.

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the YY Group Holding Limited’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. These factors include, but are not limited to, (i) growth of the hospitality market (ii) capital and credit market volatility, (iii) local and global economic conditions, (iv) our anticipated growth strategies, (v) governmental approvals and regulations, and (vi) our future business development, results of operations and financial condition. In some cases, forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “target,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. All information provided in this press release is as of the date of this press release, and YY Group Holding Limited undertakes no duty to update such information, except as required under applicable law.

Investor Contact
Jason Phua Zhi Yong, Chief Financial Officer
YY Group
enquiries@yygroupholding.com

Meet Insta360 Link 2 Pro & Link 2C Pro: AI 4K Webcams for Professional-Grade Video and Audio

LOS ANGELES, Jan. 13, 2026 /PRNewswire/ — Insta360, a global leader in innovative imaging technology, today announced the launch of Insta360 Link 2 Pro and Insta360 Link 2C Pro, two next-generation AI 4K webcams designed to close the gap between traditional webcams and professional camera-and-microphone setups.


Insta360 launches new AI 4K Webcams for Professional-Grade Video and Audio

Insta360 Link 2 Pro has been recognized with a 2026 CES Picks Award in the TWICE category, highlighting its innovation in the webcam market. This award honors products that stand out for their technological advancements, reinforcing the Link 2 Pro as a leading choice for professionals, educators, and creators.

Engineered for professionals, educators, and streamers, Link 2 Pro and Link 2C Pro deliver studio-level image quality, clear directional audio, and intelligent workflow controls in a compact, desktop-ready design.

Both models feature a larger 1/1.3-inch sensor with dual native ISO for improved low-light performance and more natural exposure across changing lighting conditions, paired with advanced HDR for greater detail and balance. Audio performance is driven by an all-new directional pickup system using beamforming and AI noise canceling, helping voices stay clear and focused even in challenging environments.

The result is a webcam experience that looks and sounds remarkably close to a professional camera and microphone setup, without the complexity typically required.

“With remote and hybrid work here to stay, and streaming at an all-time high, quality defines credibility. Our latest webcams offer creators and professionals a major step forward in clarity, audio precision, and control, all without complicating the workflow,” said Max Richter, VP of Marketing and Co-Founder at Insta360. “We wanted to build a webcam that feels effortless but performs at a level serious users can trust every day.”

[ Meet Insta360 Link 2 Pro & Link 2C Pro: AI 4K Webcams for Professional-Grade Video and Audio: https://youtu.be/t0qdIfj5fo4 ]

Pro-Grade Imaging in Any Environment

At the core of the new Pro is the largest sensor in its class, 1/1.3″, significantly larger than typical sensors in its category. With Dual Native ISO, next-gen HDR, and major gains in low-light performance, the two new webcams deliver cleaner, brighter, and more detailed video across all lighting conditions.

Both models support up to 4K30fps resolution with crisp detail and vibrant color reproduction. The upgraded True Focus system uses faster Phase Detection Autofocus (PDAF) to lock onto subjects instantly and maintain tack-sharp clarity during movement or demonstrations.

For creators and presenters who want a more cinematic look, Natural Bokeh replicates the shallow depth of field typically achieved with DSLR cameras, producing a soft, realistic background blur that keeps the focus on you.

Two Unique Model

To meet the varied needs of educators, business users, and streamers, the Link 2 Pro launches with two distinct designs:
Insta360 Link 2 Pro
A premium 2-axis gimbal design offering smooth, natural AI Tracking with single- or group-mode framing. Ideal for teachers, presenters, fitness coaches, and creators who move frequently during recording or live sessions.

Insta360 Link 2C Pro
A compact, static design optimized for conference calls, streaming, and fixed-position setups. It delivers the same 4K image quality and AI enhancements, now with upgraded Auto Framing and advanced audio tools.

Both models include an improved Magnetic Mount for fast, flexible placement on monitors or metal surfaces.

Redesigned, Leading Audio Design

Both Link 2 Pro and 2C Pro feature Insta360’s most advanced webcam audio system to date, designed to deliver clear, focused voice capture across a wide range of environments.

At its core is a dual-microphone design combining one omnidirectional and one directional mic, working together with beamforming technology and advanced AI noise canceling. This setup allows the camera to intelligently balance natural voice pickup with more focused noise suppression, adapting in real time to the surrounding environment.

To match different use cases, users can choose from four pickup modes:

  • Standard for everyday clarity with subtle noise control
  • Original for natural, unprocessed sound
  • Wide for capturing multiple speakers
  • Focus for isolating a single voice in busy or noisy spaces

No matter the setup, open office, shared workspace, or other, Link 2 Pro keeps voices clear, consistent, and grounded.

Elgato Stream Deck Integration

Both models now integrate seamlessly with the Elgato Stream Deck, giving creators a fast and tactile way to control their webcam. With a single tap, users can adjust exposure, white balance, and brightness, trigger AI-powered modes, switch between saved presets, or even operate multiple cameras at once.

Working with Elgato introduces a major workflow upgrade that streamlines live production and makes on-the-fly adjustments effortless for streamers, presenters, and anyone who prefers a hands-on setup.

Smarter AI-Powered Control

Link 2 Pro and Link 2C Pro expand Insta360’s intelligent control system with a suite of AI-powered features designed to simplify presentations, meetings, and live streams.

AI Tracking & Auto Framing

Link 2 Pro uses smooth gimbal-based tracking for active presenters, with head, half-body, and full-body options, along with customizable Tracking Area and Pause Track privacy zones.

Link 2C Pro features intelligent Auto Framing that keeps individuals or small groups centered using adaptive zoom.

Gesture Control

Control key functions hands-free using simple gestures, including starting or stopping tracking, zooming in or out, and activating Whiteboard Mode.

Scene Presets

Save preferred camera angles, visual settings, and AI configurations, then switch instantly during meetings or live streams.

Versatile Modes for Teaching, Presenting, and Creating

Link 2 Pro and 2C Pro both support an array of tools to enhance communication and on-camera demonstrations:

  • Smart Whiteboard Mode: Automatically detects your whiteboard and maintains clear framing.
  • DeskView Mode: Captures an overhead view of your desk for sketches or product demos.
  • Green Screen Mode: Delivers cleaner chroma keying with more accurate edges.
  • Virtual Backgrounds: Blur, bokeh, or replace your background instantly.
  • Portrait Mode: Uncropped 4K vertical video, ideal for Instagram, TikTok, and mobile-first livestreams.
Integration with Insta360 Wave: A Complete Audio-video Setup

Link 2 Pro integrates seamlessly with Insta360 Wave to form a unified audio-video solution for meetings, presentations, and live communication. When paired together, Wave handles clear, room-aware audio capture as a speakerphone, while Link 2 Pro provides intelligent, camera-side visual tracking.

Using Wave’s active speaker detection alongside Link 2 Pro’s AI Tracking, the system helps keep the current speaker clearly framed on camera, even as conversations shift naturally. This creates a more engaging and professional experience for remote participants, without manual camera adjustments or complex setups.

Insta360 InSight: Built-In AI Meeting Assistant

Insta360’s latest AI 4K webcams also support Insta360 InSight from the Link Controller software. InSight is Insta360’s AI meeting assistant designed to simplify meeting capture and review.

Users can seamlessly record meetings, generate transcripts, and create AI-powered summaries that combine key visual moments with text highlights for faster, clearer post-meeting review. Notes are securely synced to the cloud and organized into a searchable personal knowledge hub, making it easy to revisit important discussions, decisions, and action items.

Available Now

Insta360 Link 2 Pro and Link 2C Pro are available worldwide starting today, priced at $249.99 and $199.99, respectively.

These latest AI 4K webcams can be purchased from the Insta360 Official Store, Amazon, and authorized retailers.

With breakthrough imaging, directional audio, and smarter AI tools, Insta360’s new webcams set a new benchmark for professional webcams. Ready for creators, educators, and remote workers who demand more from their online presence. Shop the Link 2 Pro or 2C Pro here.

About Insta360

With a “Think bold” mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360’s vast lineup includes the world’s best-selling 360° cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.

For more details visit: http://www.insta360.com
About Insta360 Enterprise: https://www.insta360.com/enterprise
About the Think Bold Fund: https://www.insta360.com/ThinkBoldFund
Read our blog: https://www.insta360.com/blog
Follow us on LinkedIn: https://www.linkedin.com/company/insta360
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Follow us on Insta360 Conferencing Account: https://www.instagram.com/insta360conferencing/
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Press Contact
Max Richter
Insta360
pr@insta360.com

Insta360 Link 2 Pro & Link 2C Pro: AI 4K Webcams for Professional-Grade Video and Audio
Insta360 Link 2 Pro & Link 2C Pro: AI 4K Webcams for Professional-Grade Video and Audio