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Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users

Paris Saint-Germain Stars Lead New Year TVC Lighting Up Landmark Screens Across 13 Global Cities

BEIJING, Jan. 1, 2026 /PRNewswire/ — As 2025 came to a close, Haier, the world’s leading IoT ecosystem brand, brought the spirit of champions to audiences worldwide through its partnership with Paris Saint-Germain (PSG), one of the world’s most successful football clubs. On December 31, 2025, a New Year television commercial created by PSG star players lit up landmark outdoor screens across 13 major cities in markets including France, Poland, Egypt, Saudi Arabia and Japan, delivering more than a festive greeting and reflecting a shared champion mindset rooted in excellence, leadership, and global connection.

 

Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users

Champion Spirit Inspires Innovation and Global User Experiences

The New Year campaign reflects Haier’s own pursuit of excellence. From a pioneering Chinese manufacturer to a truly global ecosystem brand, Haier now serves over 1 billion households across more than 200 countries and regions. In 2024, Haier achieved global operating revenue of USD 55.9 billion and led the global major appliance retail market for 16 consecutive years.

Just as PSG relentlessly pushes the limits of performance, Haier applies the same champion spirit to technology and user experience. “We are thrilled to elevate our sports marketing strategy by partnering with Paris Saint-Germain. Great teams win through precision, teamwork and constant improvement. We build products the same way: designed around people, powered by technology, and proven in daily use.” said Haishan Liang, Vice Chairman of the Board of Directors and President of Haier Group.

This vision is powered by Haier’s “three-in-one” localization strategy, which integrates localized research and development, manufacturing, and marketing to create solutions tailored to local lifestyles. This approach, coupled with a global innovation network, ensures Haier’s technology meets the diverse needs of users worldwide.

In Japan, Haier’s ultra-slim refrigerators are designed for compact urban homes. In Europe, energy-efficient washing machines meet sustainability expectations and regulatory standards. In the U.S., large-capacity washers cater to family-oriented living.

In Thailand, Haier’s “UV Cool Voice Series” air conditioners feature AI-powered voice control in both Thai and English, while in the Middle East and Africa, Haier’s air-conditioning solutions are engineered to perform reliably and efficiently under demanding climate conditions.

Paris Saint-Germain Stars Lead New Year TVC Lighting Up Landmark Screens Across 13 Global Cities
Paris Saint-Germain Stars Lead New Year TVC Lighting Up Landmark Screens Across 13 Global Cities

Toward an Ecosystem Future of Infinite Possibilities

Beyond features and functions, Haier continues to expand its ecosystem, building open, vibrant ecosystems in smart living, industrial internet, and health tech, guided by the vision of creating boundless value alongside users and partners.

Through the COSMOPlat industrial internet platform, which supports global manufacturing innovation, and the Yingkang Life eco-platform focused on health and well-being, Haier’s influence as an ecosystem brand continues to grow worldwide.

Guided by a strong sense of responsibility, Haier integrates sustainability and ESG (Environmental, Social and Governance) principles into its global operations, supporting long-term, sustainable development in every market it serves.

Moreover, Haier continues to strengthen its emotional connection with users worldwide. The illuminated landmark screens symbolize a shared celebration rooted in common values.

Paris Saint-Germain Stars Lead New Year TVC Lighting Up Landmark Screens Across 13 Global Cities
Paris Saint-Germain Stars Lead New Year TVC Lighting Up Landmark Screens Across 13 Global Cities

Haier’s Global Fans Festival also remains a vital platform for engagement and community building. Following the successful conclusion of the recent event in Malaysia, the festival will continue to connect users through hundreds of localized events worldwide, fostering deeper interaction, shared experiences, and a growing global community.

As 2026 begins, Haier remains committed to delivering champion experiences through technology, innovation, and shared values—walking alongside users worldwide toward new possibilities.

Please visit https://www.haier.com/global/

About Haier Group

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of “More Creation, More Possibilities”. Haier has always been user-centered and has built a landscape of three pillars: Smart Living, Comprehensive Health Industry, and Digital Economy Industry. The company has established 10 R&D centers, 35 industrial parks, and 163 manufacturing centers, achieving a global revenue of USD 55.9 billion in 2024. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor Global Major Appliances Brand for 16 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World’s Most Admired Companies.

 

Rising Through Challenge: Living Phoenix’s 2026 New Year Message POGMENT Biomimetic Collagen

CHENGDU, China, Jan. 1, 2026 /PRNewswire/ — As the Year of the Horse begins, bringing new momentum and promise, Living Phoenix—a pioneer in next-generation biomaterials—wishes all friends, partners, and users a joyful New Year.

May you stay young, steady, and ready to gallop forward into 2026.

Qin Xingjiong, founder of Living Phoenix, was invited as a representative of the innovation team to attend the AbbVie & Allergan China Open Day, where he shared insights on recent advancements and industry applications in trimeric collagen technology。
Qin Xingjiong, founder of Living Phoenix, was invited as a representative of the innovation team to attend the AbbVie & Allergan China Open Day, where he shared insights on recent advancements and industry applications in trimeric collagen technology。

Qin Xingjiong, founder of Living Phoenix, was invited as a representative of the innovation team to attend the AbbVie & Allergan China Open Day, where he shared insights on recent advancements and industry applications in trimeric collagen technology.

From User Experience to Trust

On December 30 in Jakarta, Indonesia, Mr. Cai Ge, a long-time user of SMARTENDER® “Bouncy Stick”, flew from Beijing to Chengdu specifically to continue using the product.

He said simply:
“No other product compares.”

This was not casual praise—it was genuine. As one of the first users to join us at the Indonesian Ministry of Health briefing on November 25, Cai Ge is known for being an early adopter. Today, he brought friends—not for show—but to see what kind of company truly drives innovation.

Real Impact, Real Momentum

  • 10:41 AM: Hou Ge asked, “Xingjiong, what’s the retail price of SMARTENDER® essence?”
  • Midday: Dr. Cao Fangni (Founder of “Fang Lab”), Department of Biology, National University of Singapore (NUS), urgently inquired about stock after receiving a 5-piece sample from Deng Weijian during a Guangzhou dinner in November. She ordered 270 boxes the next day—calling it “outstanding performance.”
  • Dec 9 & 24: She re-purchased 270 boxes each time—now planning bulk orders (30, 60, 100 pcs).
  • Dec 14: A leading biotech firm in Taiwan engaged our team for strategic collaboration.
  • Dec 15: A publicly listed company began deep talks on artificial cartilage development—leveraging POGMENT® trimeric collagen as core ECM component (“seed cells grow into tissues when seeded in the right soil”).
  • Evening (19:00): A Singapore e-commerce team finalized plans to feature SMARTENDER on TikTok and Shopee—launching Q1 2026.
  • Today: Signed formal technical service agreement with a major listed group for POGMENT® trimeric collagen R&D—marking a critical milestone in regenerative medicine.

Beyond Sales: A Year Defined by Science

SMARTENDER® Bouncy Stick is the first commercial application of POGMENT®, developed after thousands of hours of R&D—launched globally at the China International Import Expo (CIIE) Sichuan Pavilion in 2025. It addresses skin barrier imbalance through bioactive wave-like signaling—not just hydration or fillers.

Our breakthrough lies in structural stability:
Unlike animal-derived collagen (e.g., Zyderm®, FDA-approved in 1981) or recombinant types—which degrade within months and fail to maintain triple-helix structure—POGMENT® uses water-phase polymerization to stabilize the 3D structure, enabling long-term cell communication.
This represents a shift toward a new generation of biomaterials.

The Road Was Hard—But We Persisted

In early 2025, bank financing stalled. No VC wanted to back a tech without revenue. I rely on my own property, securing millions—surviving the first crisis.
Then came 30+ investor meetings—they all asking: “When will you profit?”
I replied: “First is the science, then scale.”

By April, after global presentations at Osaka World Expo China Pavilion (50+ academic talks), validation emerged:

  • Studies published in SCI Q1 journals by Beijing Hospital, Peking University Third Hospital, and Shanghai Ninth People’s Hospital confirmed safety and efficacy.
  • 6 Chinese patents + 6 PCT international filings; 4 national patents granted.
  • National Patent Intensive Product Certification completed.
  • Leading role in drafting standards for ECM materials—including participation in the “General Technical Requirements for Extracellular Matrix Materials.”

This isn’t luck—it’s relentless focus.

Why “Phoenix Reborn”? Because We’re Not Just Accepted—We’re Defined

  • Winner, 13th National Innovation & Entrepreneurship Competition (Chongqing Finals – Startup Track)
  • First Chinese company to establish a full pipeline for Class III medical devices using trimeric collagen
  • Concurrently advancing Class II dressings, Class III implants, artificial cartilage, nerve scaffolds
  • Government-supported mechanism for tech-to-market transfer
  • Our values? “Value-driven technology” and “Obsessed with users”—proven by 5,000 real-world trials, zero allergic reactions, and the 2025 Cosmetics Industry Innovation Award from China Business Daily

The Future Is Built on Structure—And Stability

With the release of GB/T 45992-2025, China now mandates that all collagen must have a stable triple-helix structure.
POGMENT® is not only compliant—it leads the market in scalability, cost efficiency, and biological function.

From skincare to regenerative medicine:
SMARTENDER Skincare Line (Stable Youth Cream, Facial Masks – launch Q1 2026)
Class II Dressing (Type inspection in progress – Q2 2026)
Class III Implant (Clinical trial planning – end 2026)

Medical-grade Applications: Artificial cornea, vascular grafts, neural scaffolds, engineered cartilage
Next-gen Hydrogel: Animal-free, precisely structured for 3D cell culture, organoids, and bioprinting

Global Ambition, Local Roots

  • Export strategy: Targeting ASEAN and Muslim-majority markets (Indonesia, Malaysia, Saudi Arabia, UAE) – first shipment expected Q2 2026
  • Academic partnership: Appointed Master’s Supervisor at East China Normal University; co-authored policy recommendations for university-industry tech transfer in Chengdu
  • Employee welfare: Equity incentives, IP rewards, enhanced health coverage (including self-paid drugs), travel/accident insurance, rent subsidies, OKR/KPI alignment, learning programs
  • Culture: “Mutual respect, no fools rewarded, no bullies thrive” — recognized as an A-level Employer by local labor authorities

Final Note from Founder Qin Xingjiong:

“This New Year message reflects both our 2025 progress and our commitment for 2026.
Harder than ever? Yes. But we rose—from ashes to light.
Steady in youth. Bright in purpose.
Like Phoenix—where stability begins.”
Website: www.livingphoenix.com

 

GAC’s Global Ecosystem Takes Shape as Overseas Sales Nearly Triple in Two Years

GUANGZHOU, China, Jan. 1, 2026 /PRNewswire/ — GAC released its 2025 overseas performance report, announcing exports of over 130,000 vehicles, a year‑on‑year increase of 45%. Over the past two years, GAC’s international business has achieved leapfrog growth in ecosystem building and sales performance.

In 2023, overseas sales of 45,000 units marked the first breakthrough. In 2024, exports rose to 90,000 units. By the end of 2025, exports exceeded 130,000 units, representing growth of more than 45% year‑on‑year, ranking GAC among the top eight Chinese independent brands by export volume. In two years, GAC’s overseas sales have nearly tripled.

Behind this strong momentum lies solid ecosystem‑building capability. As the first state‑owned automaker to go global with its integrated energy ecosystem, GAC has remained committed to “Tech‑Driven GAC, Advancing Global Reach with a Full‑Chain Ecosystem”. By leveraging high quality, advanced technology, premium services and a full‑value‑chain ecosystem, GAC is charting a path to global expansion. At the Bangkok International Motor Show in 2025, GAC upgraded its One GAC global strategy to “One GAC 2.0”. Centered on one vision, one goal and one brand image, one localized initiative and five key measures, the strategy enables more efficient, precise market deployment and builds a unified global image.

Guided by One GAC 2.0, localized programs such as the “Thailand Action”, “Brazil Action” and “Australia Action” have been rolled out. Through five pillars of product, network, service, intelligent manufacturing, energy ecosystem and mobility solutions, GAC builds local market presence and drives sales by being “In Local, For Local, Integrated Locally, Serving Locally, Contributing Locally.”

In 2025, GAC launched five new models overseas and entered 16 new markets, including Brazil, Poland, Portugal, Australia and Argentina, expanding to 86 countries and regions. The global network grew by 281 outlets to 630. KD production in Indonesia and Malaysia commenced on schedule, while the Europe KD project is progressing steadily, and five overseas plants are in operation.

Building on this, 2026 will be pivotal for scaling GAC’s overseas business in volume and quality. GAC has set an export target of 250,000 units, aiming to create a “second growth curve” following the landmark “Panyu Action” and to become a benchmark for the global expansion of Chinese automotive brands.


 

XJTLU marks 20 years with global ‘Light Up the World’ celebration

SUZHOU, China, Jan. 1, 2026 /PRNewswire/ — Xi’an Jiaotong-Liverpool University (XJTLU), an international university located in Suzhou, China, has officially launched its 20th anniversary celebration. The year-long festivities began with a New Year video message from Executive President Professor Youmin Xi. At the same time, the University unveiled its global campaign, “Light Up the World” – an interactive event that brings together digital and real-world experiences to mark this important milestone.

In his address, Professor Xi reflected on two decades of growth and shared his vision for the University’s future. “Twenty years ago, we began with a dream. Today, that dream has taken root and taken flight. And tomorrow – driven by your passion and commitment – XJTLU will continue to reshape what a university can be. The best is yet to come,” he said. “My hope for 2026 is that XJTLU continues to pioneer education in an increasingly complex and uncertain world. I hope our students grow into not just job-seekers, but problem-solvers and change-makers.”

The “Light Up the World” campaign invites students, staff, alumni, and friends of the University to take part in an interactive online lighting map. Participants can light up their current location, generate a personalised anniversary poster, and contribute to a digital constellation of well-wishes from around the globe. Those reaching milestone numbers (such as participant number 2,006 and multiples) will receive exclusive 20th anniversary gifts.

The online activity is also directly tied to a series of offline landmark lighting ceremonies.

From 20 to 22 May, iconic landmarks in four cities worldwide will be illuminated in XJTLU’s signature colours, symbolising global connection and celebration. Each location will be revealed based on the progress of online participation – the more the community lights up, the more cities will be unlocked.

To deepen engagement on campus, XJTLU has also installed anniversary-themed photo spots at Suzhou Industrial Park (SIP) campus and XJTLU Entrepreneur College (Taicang), inviting visitors to capture their own XJTLU moments.

“Light Up the World” is just the beginning of a year-long calendar of academic forums, cultural events, and alumni reunions. It reflects XJTLU’s mission to bridge cultures, inspire innovation, and light the way for the future of global higher education.

For more details and to take part, visit https://20anniversary.xjtlu.edu.cn/

iQIYI LAND Yangzhou to Open on February 8, Marking New Chapter in China’s Immersive Entertainment Scene

BEIJING, Dec. 31, 2025 /PRNewswire/ — On January 1, iQIYI, China’s leading online entertainment platform, announced that iQIYI LAND – its first global offline entertainment park – will open in Yangzhou, Jiangsu Province on February 8, 2026. As a highly interactive, next-generation indoor theme park, iQIYI LAND is designed to bring beloved Chinese stories to life through technology, creating an immersive entertainment space that combines innovation with iconic Chinese IP.

In addition, the popular group “Shigeqintian”, literally means ten days of diligence and hard work, formed by ten members of iQIYI’s hit labor-themed variety show “Become a Farmer”, has been named global ambassadors for iQIYI LAND. They embody the positivity and hard work at the core of the park’s brand message: “Happiness Starts With You”.

"Shigeqintian" – global ambassadors for iQIYI LAND
“Shigeqintian” – global ambassadors for iQIYI LAND

Opening in time for the Chinese New Year, iQIYI LAND Yangzhou invites families and travelers to celebrate the festive season with immersive experiences in the vibrant worlds of its acclaimed stories, with ticket presales beginning January 16.

iQIYI LAND Yangzhou features seven unique zones – from immersive theaters, interactive light-and-shadow spaces, immersive stage performance, iconic film-and-TV scene photo spots, to live character interactions, social games, and IP-exclusive retail and dining. Powered by innovative technology, iQIYI transforms its premium film and TV IPs into engaging, interactive entertainment, inviting guests to step into the action and making each visit a personal adventure. Throughout the park, meticulously recreated sets allow visitors to explore iconic scenes, interact with live NPCs, and uncover hidden storylines for a truly immersive experience.

iQIYI LAND Yangzhou – Qiqiang GAO’s old mansion from “The Knockout”
iQIYI LAND Yangzhou – Qiqiang GAO’s old mansion from “The Knockout”

The Yangzhou park launch represents a major milestone in iQIYI’s offline entertainment strategy, seamlessly extending its creative ecosystem into real-world experiences. Building on the success of operating nearly 60 immersive theater venues in more than 30 cities, iQIYI is now advancing with two additional iQIYI LAND projects currently in development. This strategic expansion aligns with surging demand in China’s theme park sector, which, according to China Insights Consultancy, reached RMB 60 billion (USD 8.2 billion) in 2023 and is projected to surpass RMB 110 billion (USD 15 billion) by 2028.

As immersive entertainment evolves globally, iQIYI’s expansion showcases the synergy of online and offline storytelling. By transforming its IP portfolio into multisensory experiences, iQIYI aims to connect audiences across platforms and worlds.

Contact: iQIYI Press, press@qiyi.com

OG Tech Debuts ‘War Room’ Series, Targets Q1 2026 for Global AI Action Center

BEIJING, Jan. 1, 2026 /PRNewswire/ — As enterprise AI shifts from experimentation to execution, ORIGINAL GALAXY (OG Tech) is tackling the “last mile” of integration. The global AI integrator today hosted the inaugural OG War Room (WR#01), an elite roundtable focused on moving AI from isolated pilots into core enterprise decision-making systems.

Rejecting traditional conference fluff, OG Tech framed the War Room as a signal-discovery exercise for frontline operators. The session prioritized “execution-grade” insights, identifying where AI breaks when facing real-world constraints like data readiness, governance, and organizational accountability.

The Shift: From Tools to Systems A key takeaway from the session: AI adoption stalls when treated as a standalone product. To drive value, AI must evolve into a system-level “brain” capable of autonomous participation in workflows. OG Tech argues that the next phase of the market will be defined by three pillars:

Actionability: Decisions must be executable within real operational loops.

Traceability: Audit trails must exist across long decision chains.

Accountability: Systems must remain governed at an organizational scale.

Product Roadmap: Global AI Decision & Action Center OG Tech also reaffirmed its roadmap to launch a Global AI Decision & Action Center in Q1 2026.

Designed as an “Enterprise Second Brain,” the platform moves beyond advisory chatbots. It is architected as a closed-loop execution layer—embedded within core workflows and constrained by enterprise-grade controls—to connect insight directly to action.

About OG Tech ORIGINAL GALAXY (OG Tech) is a leading integrated AI services provider. From strategic advisory to technical implementation, OG Tech builds system-level AI architecture for retail, logistics, and automotive leaders, guiding them through full-scale intelligent transformation.

About OG War Room The OG War Room is an ongoing, operator-focused forum dedicated to a single mission: making AI executable within real enterprise workflows. It cuts through industry noise to elevate the signals that matter for scaling AI systems.

Visit Malaysia 2026 Countdown Festival: A New Year’s Eve Celebration

Prime Minister celebrated the New Year together with Malaysians and officially kicked off Visit Malaysia 2026 at Pavilion Kuala Lumpur, amid captivating pyromusical fireworks, drone formations, laser shows, and stunning 3D anamorphic projections, alongside a star-studded lineup of top artistes

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 1 January 2026 – Malaysia ushered in the New Year on a high note as the Visit Malaysia 2026 (VM2026) Countdown Festival culminated in a spectacular New Year’s Eve celebration at Pavilion Kuala Lumpur. The landmark event, a strategic collaboration between The Fame Events, Pavilion Kuala Lumpur and the Ministry of Tourism, Arts and Culture (MOTAC), serves as an iconic curtain-raiser that ignited the national momentum and aspirations for the VM2026 campaign.

Fireworks - VM2026 Countdown

The highlight of the night was the countdown moment led by YAB Dato’ Seri Anwar Ibrahim, Prime Minister of Malaysia as the Guest of Honour, who joined thousands of Malaysians and visitors to welcome the New Year. Underscoring the national significance of the occasion, the celebration was also attended by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia.

YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia, stated: “This celebration was a symbolic event to ignite the momentum for VM2026 while welcoming the world to our shores. Malaysia is now fully ready to showcase its unique culture, creativity, and the warm hospitality of its people. It marks a strong head start towards our aspiration of 43 million international visitor arrivals, further solidifying our position on the global tourism map.”

The VM2026 Countdown Festival stood as a grand manifestation of Malaysia’s excellence on the global stage. Drawing thousands of domestic and international visitors, the New Year’s Eve celebration featured a breathtaking multimedia extravaganza, seamlessly integrating pyromusical fireworks, drone formations and laser projections. A key highlight was the stunning 3D anamorphic display starring the campaign’s beloved Malayan Sun Bear mascots, Wira and Manja.

The main stage was also graced by a stellar lineup of renowned local artistes, including Shila Amzah, Aina Abdul, Belle Sisoski, Vanessa Reynauld, Kidd Santhe, The Kuans, KLP48, Nazu, Rezza Shah, Danson Ooi, Euzen, and Penny. Their performances were complemented by dedicated cultural showcases that blended traditional rhythms with modern beats, elevating the celebratory atmosphere of the night.

The VM2026 Countdown Festival was a wider festive programme that began as early as 26 December 2025, extending the celebrations beyond the heart of the city. Parallel events and activities were held, offering visitors a glimpse of Malaysia’s rich heritage and creative spirit while embodying the essence of Truly Asia.

These included the VM2026 Bazaar at Pavilion Bukit Jalil, VM2026 Arts & Culture Showcase at Fahrenheit 88, featuring cultural pop-ups, interactive experiences such as batik art, porcelain making, wau decoration among others and showcases that drew strong public participation over several days. Malaysia’s vibrant food scene was brought to life at the VM2026 Bukit Bintang Food Bazaar, Lot 10, presenting a curated mix of traditional cuisines, local favourites and contemporary delights.

The build-up was further amplified by daily live 10 iconic DJs, flash mobs at the Bukit Bintang Crossing, Malaysia’s very own infamous Shibuya crossing and busking performances across key locations, creating a steady prelude to the countdown and sparking excitement both on the ground and across social media.

VM2026 provides a platform to bring Malaysia’s narrative to the global stage, guided by five strategic pillars: sustainability, cultural heritage, nature-based adventure, digital innovation, and global connectivity. However, these strengths will only truly shine when celebrated together by all Malaysians.

The festival was organised with the strong support of Kuala Lumpur City Hall (DBKL) and Tourism Malaysia as key partners. The success of the event was also made possible through collaboration with strategic partners, including Istana Budaya, the National Department for Culture and Arts (JKKN), the National Heritage Department, and the Malaysian Handicraft Development Corporation.

As the immersive countdown finale illuminated the Kuala Lumpur skyline, the VM2026 Countdown Festival marked a confident and celebratory opening to the tourism year ahead, reaffirming Malaysia’s readiness to welcome the world in 2026.

The year 2026 will be anchored by a series of mega events, including major festive celebrations such as Hari Raya Aidilfitri, Chinese New Year, and Deepavali, which will showcase Malaysia’s rich cultural and ethnic diversity while enhancing visitor experiences through a vibrant presentation of local arts, heritage, and entertainment.

This momentum will be driven by the implementation of a wide range of high-impact tourism events and programmes, encompassing cultural festivals, conventions, and MICE activities (Meetings, Incentives, Conferences and Exhibitions), as well as large-scale tourism exhibitions. Adopted on a nationwide scale, this approach aims to expand tourism reach, encourage longer visitor stays, and provide meaningful opportunities for travellers to experience the distinct cultural identities of Malaysia’s diverse regions.

Hashtag: #VM2026Countdown #VisitMalaysia2026 #SurrealExperiences #MalaysiaTrulyAsia

The issuer is solely responsible for the content of this announcement.

New Taipei’s 2026 Cross-River Fireworks Show Dazzles with Performers from Taiwan, Japan, and South Korea

NEW TAIPEI CITY, Jan. 1, 2026 /PRNewswire/ — New Taipei City welcomed the coming of 2026 with its flagship New Year’s Eve event, Shining New Taipei 1314 Cross-River Fireworks, was held along the Tamsui River with dual main stages in Tamsui and Bali on the two sides of the river. Combining large-scale outdoor concerts with a spectacular cross-river fireworks display, the event attracted an estimated 90K visitors on December 31, marking one of Taiwan’s most iconic New Year’s Eve celebrations.

New Taipei’s 2026 Cross-River Fireworks Show Dazzles with Performers from Taiwan, Japan, and South Korea
New Taipei’s 2026 Cross-River Fireworks Show Dazzles with Performers from Taiwan, Japan, and South Korea

This year’s celebration featured a high-profile Taiwan–Japan–Korea artist lineup, underscoring New Taipei City’s growing presence on the international cultural stage. The Tamsui “Starlight Stage” was headlined by HWASA, a leading figure in K-pop and one of South Korea’s most popular female artists, delivering a high-energy performance that captivated audiences and drew global attention to the New Taipei City festivity. Across the river, the Bali “Moonlight Stage” featured Japanese singer-songwriter Ai Higuchi, known worldwide through Attack on Titan‘s theme song Akuma no Ko, added depth and resonance to the night with her emotionally powerful vocals.

Throughout the evening, artists from Taiwan, Japan, and South Korea performed across the two river-facing stages, with the Tamsui and Bali stages linked via a live broadcast, which deepens the connection between Tamsui and Bali. The two historic waterfront districts are to be physically joined by the Danjiang Bridge, with inauguration scheduled in 2026.

At 8:26 p.m. on December 31, the night’s centerpiece unfolded, designed by world-renowned French pyrotechnics group Groupe F. The 13-minute-and-14-second display featured over 35,000 fireworks in more than 60 colors. Synchronized with river reflections and architectural lighting, the choreography transformed the night sky into a sweeping visual narrative, celebrating both the natural landscape and New Taipei City’s urban future.

Mayor Hou Yu-ih stated that Shining New Taipei 1314 has become a defining New Year’s Eve celebration for the city, uniquely distinguished by its cross-river setting and integration of music, fireworks, and urban vision. He noted that the event serves as a cultural prelude to the opening of the Danjiang Bridge, which is expected to significantly enhance regional connectivity, boost tourism, and support sustainable development along the river corridor.