Japanese Princess Aiko meets Lao President Thongloun Sisoulith at the Presidential Palace in Vientiane on 18 August 2025. (Photo: The Japan Times)
Laos welcomed 23,133 Japanese tourists in the first six months of 2026, a 36 percent jump from the same period last year, as the country ramps up tourism promotion in Japan.
The Ministry of Information, Culture and Tourism reported that Japanese arrivals have climbed steadily since 2022, rising from 6,848 that year to 24,824 in 2023, 28,966 in 2024, and 33,743 in 2025.
Manisakhone Thammavongxay, the ministry’s Director General of the Tourism Marketing and Promotion Department, credited the surge to sustained promotional work, embassy outreach, and Laos’ participation in World Expo 2025 in Osaka.
She also pointed to Princess Aiko’s five-day visit in late November 2025 as a key driver, her first official overseas trip, which took her to Vientiane and Luang Prabang to mark 70 years of Laos-Japan diplomatic relations.
Another factor drawing Japanese interest to the country was the annual Laos Festival in Tokyo, held this year on 23 and 24 May, Manisakhone said.
To support this growth, the ministry signed a new agreement on 17 August renewing the tourism agreement with a Japanese company to promote Laos as a destination to attract more visitors from Japan.
Under the deal, the company will continue promoting Lao tourism to Japanese agencies, media, schools, and universities, while producing articles for Japanese outlets and supporting the Lao Festival in Tokyo.
The gains in the Japanese market form part of a broader tourism rebound.
Laos welcomed nearly 2.6 million international visitors in the first half of 2026, up 9.9 percent year-on-year, led by Thailand, China, and Vietnam. Following 4,580,709 visitors in 2025, the government now targets 5 to 6 million international arrivals by the end of 2026.
Trivium Accelerates Asset Enhancement to Inject Innovative Momentum into Traditional Grade-A Landmark
HONG KONG SAR – Media OutReach Newswire – 20 August 2026 – As leasing activity in Hong Kong’s core commercial districts continues to recover, Nexxus Building in Central has welcomed METiS TechBio (Stock Code: 7666.HK), the world’s first listed artificial intelligence (AI) – powered drug delivery biotechnology company. This marks another milestone for Trivium Asset Management (“Trivium”), an Asian real estate investment and asset management firm in advancing asset optimisation and attracting diversified quality tenants successfully since taking over the building’s operations and management.
Since assuming the management of Nexxus Building at the beginning of this year, Trivium has rapidly driven interior upgrade and optimisation work. The 23rd floor has been transformed into a brand-new event space, “Nexxus Hub“, providing tenants with a one-stop, value-added venue for seminars, networking events and workshops. At the same time, to meet market demand for flexible office space, the team subdivided the 6th floor into six small-to-medium units, significantly enhancing the flexibility of floorplate configuration to precisely address the needs of enterprises of different scales. Upon completion of the works, multiple tenant groups promptly enquired and successively moved in, including METiS TechBio as well as several finance industry companies.
As the global pioneer in AI-driven nanotechnology innovation and drug delivery, METiS TechBio has demonstrated robust market potential following its listing on the Main Board of the Hong Kong Stock Exchange in May this year. Dr. Chris Lai, Co-founder and Chief Executive Officer of METiS TechBio, said, “As a company at the forefront of life sciences and AI innovation technology, we are at a critical stage of rapid business expansion and global scaling. Central, as an international financial and commercial core, offers outstanding geographical advantages and a top-tier business ecosystem. With the completion of internal upgrade works at Nexxus Building, its event space and the flexible spatial planning on the 6th floor is a great match to our team’s operational needs. We eagerly anticipate establishing our Hong Kong base at Nexxus Building to further drive the Group’s technological innovation and strategic breakthroughs.”
METiS TechBio’s decision to locate at Nexxus Building not only reflects leading tech-innovation enterprises’ confidence in the commercial prospects of Central’s core, but also highlights how the building’s post-optimisation positioning precisely addresses the requirements of high-growth enterprises.
Mr. Wilfred Ma, Managing Partner of Trivium Asset Management, said, “We warmly welcome METiS TechBio to Nexxus Building. This serves as a testament to the market’s recognition of the building’s prime location and quality facilities. Since taking over management, Trivium has been actively advancing asset optimisation, including creating the event space ‘Nexxus Hub’ and reconfiguring the unit layout on the 6th floor, injecting innovative concepts into a traditional Grade-A office building while providing tenants with a more flexible and value-added workplace experience. Looking ahead, we will continue to leverage innovative asset management strategies to attract a diversified range of premium enterprises, continuously unlocking the commercial value of Nexxus Building as a landmark Grade-A office building in Central.”
Built in 1962 as the former headquarters of Hang Seng Bank, Nexxus Building has been a witness to Hong Kong’s rise as a global financial centre. Following a major renovation in 2008 and the addition of a direct footbridge to IFC and the Airport Express in 2020, the building continues to host multinational corporations, leading financial institutions and professional services firms, and premium retail tenants – including the iconic Hong Kong Bankers Club – reinforcing its status as one of Central’s most distinguished Grade‑A office towers.
The issuer is solely responsible for the content of this announcement.
About Trivium Asset Management
Founded in 2022, Trivium Asset Management is a Hong Kong based real estate investment and asset management firm overseeing assets valued at over US$900 million across Asia. Trivium serves institutional investors, financial institutions, and family offices through integrated investment and asset management, value creation strategies, and technology integration. The firm’s mission is to maximize long term value and promote sustainable growth for clients and communities alike.
TOKYO, Aug. 20, 2026 /PRNewswire/ — TIER IV, the pioneering force behind open-source software for autonomous driving, is collaborating with Renesas Electronics Corporation to build an open AI-native computing platform for software-defined vehicles (SDVs). The collaboration combines TIER IV’s autonomous driving software technologies such as its reference AI models as well as Autoware, the world’s leading open-source software for autonomous driving, with Renesas’ next-generation R-Car automotive system-on-chips (SoCs) to deliver scalable solutions spanning Level 2+/2++ advanced driver assistance through Level 4 autonomous driving. Together, this collaboration aims to establish an open hardware and software platform that enables the continuous evolution of AI-powered vehicles.
Background
The automotive industry is entering the era of SDVs, where vehicle capabilities are increasingly determined by software, AI and high-performance computing rather than fixed-function hardware alone. At the same time, end-to-end (E2E) AI models are emerging as a new foundation for autonomous driving, while automotive computing platforms are evolving rapidly to support increasingly demanding AI workloads. Delivering production-ready autonomous driving therefore requires close integration between AI software, system software and automotive processors.
As the key developer of Autoware, TIER IV initiated the collaboration with Renesas to further expand the open ecosystem and advance safer, more intelligent and continuously evolving mobility.
Scope of the collaboration
1. Establishing an open reference platform
TIER IV will adopt Renesas’ R-Car Gen 5 as one of the primary reference computing platforms for Autoware and future AI-native autonomous driving technologies.
The two companies will jointly optimize and promote this integrated hardware and software platform for automakers and Tier 1 suppliers worldwide, enabling faster development and deployment of SDVs.
2. Optimizing Autoware and reference AI models on R-Car Gen 5
TIER IV will port and optimize Autoware on Renesas’ R-Car Gen 5 automotive SoCs. Building on this software foundation, TIER IV also plans to deploy its reference AI models – E2E autonomous driving AI models – on R-Car Gen 5.
By combining conventional autonomous driving software with AI-native driving models on a common computing platform, the joint development aims to deliver highly scalable autonomous driving solutions covering both today’s production advanced driver-assistance systems and future Level 4 autonomous driving systems.
3. Exploring next-generation AI computing technologies
Looking beyond current-generation automotive SoCs, TIER IV is developing AI accelerators optimized for transformer-based autonomous driving AI as well as next-generation sensing technologies including LiDAR and 4D radar.
Initial demonstration
TIER IV plans to demonstrate Autoware and its reference AI models running on Renesas’ R-Car X5H at Automotive World 2026, which is taking place September 9-11 at Makuhari Messe in the Tokyo metropolitan area. The demonstration will showcase the integration of open autonomous driving software, AI-native driving models and automotive-grade computing on a unified platform.
Supporting quotes
“SDVs require more than just powerful AI models,” said Shinpei Kato, founder and CEO of TIER IV. “They also require computing platforms that allow those models to run efficiently, safely and at scale in production vehicles. We are excited to deepen our collaboration with Renesas to build an open AI-native computing platform by combining Autoware, our reference AI models and Renesas’ next-generation R-Car automotive SoCs. We will continue expanding the open-source ecosystem centered on Autoware while accelerating the deployment of scalable autonomous driving solutions from Level 2+/2++ to Level 4.”
“We are delighted to evolve the relationship with TIER IV into a full business collaboration,” said Aish Dubey, VP and Head of SoC Division of Renesas Electronics Corporation. “R-Car Gen 5 represents our vision for a new generation of automotive computing, where software, AI and vehicle intelligence must work together on a common platform. With our collaboration with TIER IV, we are helping bring that vision to life.”
About TIER IV
TIER IV stands at the forefront of deep tech innovation, pioneering Autoware, open-source software for autonomous driving. With a comprehensive suite of platforms and services built around Autoware, TIER IV provides everything from software development and vehicle procurement to operational support. Through the Autoware ecosystem, TIER IV works with partners worldwide to shape the future of intelligent vehicles with open-source software, aiming to create mobility that is safer, more sustainable, and accessible to all.
The word marks and logos of TIER IV are trademarks or registered trademarks of TIER IV, Inc. in Japan and other countries. All other company names, product names, service names, and logos referenced herein are trademarks or registered trademarks of their respective owners.
Autoware is a registered trademark of the Autoware Foundation.
New facility investment in Johor further expands our end-to-end supply chain capabilities across South Malaysia.
Our wider warehousing footprint continues to rapidly grow across Southeast Asia, supporting key industry verticals, including technology, fashion, automotive and industrial sectors.
SINGAPORE – Media OutReach Newswire – 20 August 2026 – DP World today announced the opening of its latest warehouse in Johor, Malaysia, marking another milestone in the expansion of its integrated logistics network across Southeast Asia. The Johor warehouse is the first of two facilities planned for Malaysia, with a second warehouse in Kuala Lumpur scheduled to open later this year, further strengthening DP World’s ability to deliver end-to-end supply chain solutions in one of the region’s fastest-growing logistics markets.
Exterior view of DP World’s warehouse facility in Johor, Malaysia.
Located within the Johor-Singapore Special Economic Zone, the new 11,514-square-metre dedicated warehouse strengthens DP World’s ability to deliver agile, efficient and reliable contract logistics solutions for customers operating in complex, time-sensitive supply chains. the facility provides fast, secure and scalable warehousing and inbound logistics operations while strengthening connectivity between Malaysia, Singapore and key regional trade corridors.
Jeanie Tan, Chief Commercial Officer, Logistics, Asia Pacific at DP World, said: “The opening of our warehouse in Johor marks an important step in strengthening our growing logistics footprint across Southeast Asia. As we continue to invest in strategic logistics assets across the region, and connecting them to our existing network of ports and terminals, we are enhancing our ability to deliver end-to-end supply chain solutions that help customers move goods more efficiently, reliably and resiliently. This facility will accelerate our Southeast Asia growth and build the capacity needed to support our customers’ long-term success.”
Expanding the region’s integrated logistics network
The Johor warehouse is the latest investment in DP World’s strategy to build an integrated contract logistics network across Southeast Asia, enabling customers to benefit from greater connectivity, operational flexibility and supply chain resilience.
In addition to the warehouses in Malaysia, DP World is launching warehouses in the Philippines, and in Thailand before end of the year.
These investments build on a series of milestones across the broader Asia Pacific region, including the opening of DP World’s first warehouse in Singapore in May 2025, which recently achieved TAPA FSR certification, as well as new logistics facility openings in Hong Kong, Sydney, Australia, and Icheon, South Korea.
Together with DP World’s network of 16 ports and terminals across Asia Pacific, its expanding contract logistics platform is creating a seamlessly connected supply chain ecosystem that integrates ports, warehousing, inland transport through our Air, Ocean, LCL and Intermodal freight services. This enables DP World to deliver more agile, resilient and efficient end-to-end logistics solutions while supporting trade growth across Southeast Asia.
The issuer is solely responsible for the content of this announcement.
DP World
DP World is reshaping the future of global trade to improve lives everywhere. Operating across six continents with a team of over 125,000 employees, we combine global infrastructure and local expertise to deliver seamless supply chain solutions. From Ports and Terminals to Marine Services, Logistics and Technology, we leverage innovation to create better ways to trade, minimising disruptions from the factory floor to the customer’s door.
In Asia Pacific, DP World employs over 12,000 people across 22 geographies. We operate 16 ports and terminals, complemented by a comprehensive suite of end-to-end supply chain solutions – to connect the region to the rest of the world.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 20 August 2026 – Mudah.my today announced that its car inventory is now available on Carousell Malaysia, giving used-car dealers access to a new pool of buyers while giving Malaysians more cars to discover and compare on the platform they already use.
The new integration between Mudah.my Auto and Carousell Malaysia means eligible vehicles on Mudah.my will automatically appear on Carousell, without dealers needing to upload or manage the same cars across two platforms. Up to 35,000 cars are expected to be discoverable on Carousell by the end of September, giving Carousell users access to a significantly wider selection of cars. Together, the Mudah.my and Carousell platforms reach almost 6 million online users.
Alongside the expanded inventory, Mudah.my continues to invest in tools that make car buying easier on its Auto marketplace. AI-powered highlights surface a vehicle’s key selling points at a glance, price insights help buyers gauge whether an asking price is fair before they commit, and a redesigned search and listing experience makes it faster to filter, compare and shortlist across a larger pool of vehicles.
“Mudah has long been the platform of choice for Malaysians buying and selling used cars, and as the largest marketplace for cars in Malaysia, we’re proud to make that breadth of choice available to Carousell Malaysia’s users too. This integration brings together the strengths of two leading platforms in the group, creating greater value for both buyers and dealers while reinforcing our position in the market. It’s an important step towards Carousell Group’s mission of making second-hand the first choice and brings us closer to making that a reality for more Malaysians.”said Jacky Tan Nguyen, CEO of Mudah.my.
While Mudah.my and Carousell Malaysia operate as distinct platforms serving different market segments, both have been part of the same group for the past seven years. This integration puts that shared foundation to work, bringing together complementary audiences to create clearer value for both dealers and car buyers.
The announcement comes as Malaysia’s automotive sector maintains its momentum despite more selective consumer behaviour. The Malaysian Automotive Association has revised its 2026 total industry volume forecast upwards to 800,000 units, supported by resilient demand, growth of sport utility vehicles and rising electrified vehicle adoption.
At the same time, the used-car market continues to benefit from buyers who are weighing affordability, financing, total ownership cost and value more carefully before committing to a vehicle.
Across Southeast Asia, digital used-car marketplaces are also becoming more important as buyers look for greater transparency, easier comparison and more structured ways to evaluate pre-owned vehicles. For dealers, this means visibility alone is no longer enough, as cars need to appear where high-intent buyers are already searching, and the path from discovery to enquiry needs to be simpler.
“For dealers, the value here is simple: post once, reach buyers on two platforms. Speed, reach and lead quality are what decide whether a car sells in this market, and this integration gives dealers more opportunities to be discovered by buyers, without the need to double-post or manage their inventory twice, ” said Peter Wong, Head of Auto & Property, Mudah.my.
To mark the occasion, Mudah.my is launching Misi MerdeCAR, a consumer campaign running from 24 August to 22 September 2026, exclusively on the Mudah.my app. With over 80,000 vehicles across every budget, Malaysians can browse and favourite cars for a chance to win weekly purchase rebates of up to RM20,000, additional rebates of up to RM10,000 and RM5,000, and RM1,000 petrol vouchers. Buyers can also benefit from a free vehicle inspection worth RM168.
To participate, Malaysians aged 18 and above need to:
Register or log in to the Mudah.my app;
Browse and favourite at least one car advertisement;
Consent to being contacted by the seller; and
Complete the campaign slogan, “Pilihan Terbanyak, Harga ___”.
Each participant is entitled to one valid entry, regardless of the number of cars favourited. Prize entitlement is subject to the completion and verification of an eligible vehicle purchase from a dealer advertisement on Mudah.my. Entries close at 11.59pm on 21 September 2026. Full eligibility, qualifying purchase and prize redemption requirements are subject to the Misi MerdeCAR Terms and Conditions.
Appendix:
1. Mudah Intelligence AI Highlights
2. Car Price Insights
Hashtag: #Mudah
The issuer is solely responsible for the content of this announcement.
About Mudah.my
Mudah.my is Malaysia’s largest online classifieds marketplace, connecting millions of Malaysians who buy and sell vehicles, property, electronics, home items and services every month. Part of the Carousell Group, Mudah.my is built to make secondhand trade simple, safe and accessible for everyday Malaysians and for the local businesses that serve them. For more information, visit www.mudah.my.
About Carousell Malaysia
Carousell is part of Carousell Group. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH, and Revo Financial, serving tens of millions of users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). Download the app for iOS or Android and visit www.carousell.com.my for more information.
HONG KONG SAR – Media OutReach Newswire – 20 August 2026 – Allianz Trade in Asia Pacific is pleased to announce Scott Munafò has been appointed China CEO with effect from 1 September 2026. He will be based in Shanghai.
Scott Munafò to lead next phase of growth in China.
Mr Munafò joined Allianz Trade in 2015 as part of the Multinationals team and has spent over a decade shaping the company’s commercial strategy across four regions. Rising through key account management roles spanning MMEA, APAC, and Northern Europe – including his appointment as Regional Account Director for Northern Europe in 2021 – he was named Group Head of Broker Management and Partnerships in 2025, where he was responsible for defining and executing Allianz Trade’s global commercial and distribution strategy and strengthening broker partnerships across multiple regions. Mr Munafò holds an MBA from POLIMI Graduate School of Management (Politecnico di Milano) and a degree in Law from Università Bocconi with a major in Public Sector and Law.
On this appointment, Rodrigo Jimenez, Regional CEO at Allianz Trade in Asia Pacific, says: “Over the past decade, Scott has built extensive experience across various regions, demonstrating a strong track record in growing commercial portfolios, building strategic partnerships, and maintaining exceptional customer retention. His international experience, commercial leadership, and deep understanding of our business make him exceptionally well positioned to lead our China operations. I am confident that, together with the local management team, Scott will successfully drive our growth ambitions and deliver continued success in this important and fast-growing market.”
Mr Munafò remarks: “Allianz Trade has been part of China’s trade story for nearly two decades – built on the strength of our team, our partners, and our customers who have trusted us through every cycle. I am honoured to be entrusted with what so many have built together. My commitment is simple: to keep listening, to keep creating lasting value and to ensure the next chapter sets a new standard.” Hashtag: #allianztrade #tradecreditinsurance
The issuer is solely responsible for the content of this announcement.
About Allianz Trade
Allianz Trade is the global leader in trade credit insurance and a recognized specialist in the areas of surety, collections, structured trade credit and political risk. Our proprietary intelligence network is based on instant access to data of 289 million corporates. We give companies the confidence to trade by securing their payments. We compensate your company in the event of a bad debt, but more importantly, we help you avoid bad debt in the first place. Whenever we provide trade credit insurance or other finance solutions, our priority is predictive protection. But, when the unexpected arrives, our AA credit rating means we have the resources, backed by Allianz to provide compensation to maintain your business. Headquartered in Paris, Allianz Trade is present in over 40 countries with 5,900 employees. In 2025, our consolidated turnover was EUR4 billion and insured global business transactions represented EUR1,400 billion in exposure. For more information, please visit allianz-trade.com.
SANYA, China, Aug. 20, 2026 /PRNewswire/ — A news report from People’s Daily Digital Communication
Panoramic City View from Luhuitou Scenic Area, Sanya, Hainan, China
From crystal-clear, magical underwater worlds to the panoramic mountain-top views of a coastal city, this tropical seaside destination stands out as an ideal summer getaway, blessed with remarkable natural scenery and upgraded cultural-tourism offerings. Every visitor gets to immerse themselves in the unique romance and tenderness of Sanya.
The azure ocean forms Sanya’s most enchanting backdrop, and Atlantis Sanya is the perfect spot to experience marine-themed romance. Its Lost Chambers Aquarium unveils a dazzling underwater paradise. The massive 16.5-meter-long and 8.3-meter-high viewing panel fully reveals the seascapes of Ambassador Lagoon, showcasing the vibrant vitality of marine ecosystems. Home to over 86,000 marine creatures across 280 species, the aquarium features schools of lively golden trevally gliding freely, graceful leopard sharks swimming by, and colourful butterflyfish darting among corals. These diverse marine dwellers create a dream-like underwater realm. As a full-spectrum, all-in-one ocean-themed resort, Atlantis Sanya provides guests with premium coastal vacation experiences.
Marking World Turtle Day and the first year of the closed-door operation of the Hainan Free Trade Port, Atlantis Sanya held an official unveiling ceremony for its exclusive sea turtle breeding base, Turtle House. The official theme of World Turtle Day 2026 is “I Love Turtles”, which aims to raise public awareness of the survival threats facing sea turtles and encourage joint efforts to protect their habitats. Supported by an international professional conservation team, Atlantis Sanya has fully advanced its sea turtle protection program from emergency rescue and rehabilitation to a new stage of captive breeding and stock enhancement release. Upholding its corporate social responsibility in practice, the resort offers robust backing for marine biodiversity conservation and ecological civilization development across Hainan.
Famous for its romantic folk love legend, Luhuitou Scenic Area sits on the coastline surrounded by the sea on three sides, making it a beloved cultural landmark. Visitors can take sightseeing vehicles winding up the mountain roads, greeted by cool sea breezes and lush green scenery along the way. Upon reaching the summit, a spectacular panoramic view unfolds: mountains, urban landscapes, rivers, sea, harbor, islands and bays converge into one magnificent scene. Stretching between mountains and the ocean, the whole city resembles an exquisite Chinese landscape scroll, with well-arranged buildings, winding coastlines and boundless blue waters combining to form an unparalleled picturesque view.
To enhance summer travel comfort, Sanya has comprehensively upgraded tourism services and attractions. Mist-cooling systems are installed city-wide at the airport to ease summer heat and improve visitor experience. Coastal green corridors have been completed across the city, linking seascapes and ecological spots for strolling and cooling off. Ten curated summer cool-tour routes have been tailor-made for diverse traveller groups, covering mountain-and-sea sightseeing, coastal getaways.
Moreover, key scenic spots including Luhuitou have revamped night-tour offerings. Open night viewing boardwalks and trendy events such as fluorescent night runs enrich evening tourism and extend consumption cycles. Visitors may admire magnificent daytime landscapes and enjoy enchanting night-time charm, unlocking round-the-clock summer romance in Sanya.
– New omnibus-style video shows aespa enjoying Shin Ramyun in everyday moments –
SEOUL, South Korea, Aug. 20, 2026 /PRNewswire/ — Nongshim will launch the second phase of its global Shin Ramyun campaign on August 20 featuring global K-pop force aespa, as Shin Ramyun’s global ambassador. The campaign is designed specifically for international markets and will roll out across 14 key countries. Through a variety of digital content, Nongshim aims to introduce consumers around the world to the ‘Spicy Happiness’ of Shin Ramyun, the simple joy of enjoying its signature spicy taste in everyday life.
Nongshim Shin Ramyun Global Ambassador aespa 2nd Campaign Image (2)
Nongshim launched its first global Shin Ramyun campaign with aespa last November. Its music video-style advertisement, featuring aespa’s music and performance, generated 270 million views and helped raise global awareness of Shin Ramyun’s slogan, ‘Spicy Happiness In Noodles’. For the second campaign, the setting moves from the stage to everyday life, showing aespa enjoying Shin Ramyun while cooking, shopping, traveling and spending time together.
‘Spicy Happiness’ in Everyday Life, from Cooking to Travel
The main campaign video opens with aespa saying, “To us, spicy is happiness.” It then shows four everyday moments featuring the members and Shin Ramyun in an omnibus-style format.
Across the video, aespa enjoy Shin Ramyun in a variety of settings. In the “cooking” scene, the members prepare and share Shin Ramyun with a friend, while the “shopping” scene follows them picking up Shin Ramyun at a store. In the “travel” scene, the members enjoy Shin Ramyun with a companion while on a trip.
In the final quiz scene, aespa is asked, “What is another word for happiness?” They answer “SHIN”, playfully bringing the campaign’s “Spicy Happiness” message to life.
Through the video, as Korea’s No. 1 iconic ramyun that embodies the nation’s food culture, Nongshim aims to show consumers around the world how Shin Ramyun’s signature spicy taste can add enjoyment to ordinary moments and make time spent together feel more special.
Diverse Digital Content Tailored for Global Audiences
Nongshim will release a total of 15 videos, including one main campaign video and 14 digital shorts. The shorts expand on the everyday moments featured in the main video through short, upbeat content. They also include interview-style videos in which aespa members talk about topics such as “when they crave Shin Ramyun” and “their favorite toppings to enjoy with Shin Ramyun.” By naturally showing how the members enjoy Shin Ramyun in their daily lives and highlighting their individual preferences, Nongshim aims to communicate the appeal of Shin Ramyun more effectively to global consumers.
The campaign will first roll out in key markets across North America, Asia and Europe where Nongshim has overseas operations, before expanding to markets around the world.
aespa said, “We hope fans around the world can find their own moments of ‘Spicy Happiness’ with Shin Ramyun too.”
A Nongshim representative said, “The second campaign shows global consumers, through aespa, how Shin Ramyun fits naturally into everyday life. Together with aespa, we will continue to engage consumers worldwide and communicate the value of Shin Ramyun’s global slogan, ‘Spicy Happiness In Noodles.'”
About aespa
aespa is a global K-pop force renowned for their distinctive concept and powerful performances. Comprised of KARINA, WINTER, GISELLE, and NINGNING, the group has continued to break records since their 2020 debut with “Black Mamba.” Their releases have achieved major global chart success, including multiple No. 1s on Billboard’s Top Album Sales chart and seven consecutive million-selling releases. Most recently, aespa collaborated with Anderson .Paak on “Keychain (FROM THE FILM K-POPS!)” and released their second full-length album in May 2026, which topped the iTunes Top Albums chart in 25 regions worldwide.
aespa’s growing international impact has earned recognition across the global music industry, including being named Group of the Year at Billboard Women in Music 2025 and receiving a nomination for Best Female K-Pop Artist at the 2026 American Music Awards. In August, aespa made their highly anticipated Lollapalooza debut in Chicago and kicked off their new world tour, 2026–27 aespa LIVE TOUR – SYNK : COMPLæXITY, continuing their momentum on the global stage.
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