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Correcting and Replacing: Lighting the Way to the Future: Renowned Brands Unveil Breakthroughs in the World-Renowned Lighting Marketplace

Buyer Registration Link

HONG KONG SAR – Media OutReach – 22 October 2023 – Organised by the Hong Kong Trade Development Council (HKTDC), the 25th Hong Kong International Lighting Fair (Autumn Edition) and the 8th Hong Kong International Outdoor and Tech Light Expo will be held on 27-30 October at the Hong Kong Convention and Exhibition Centre and 26-29 October at AsiaWorld-Expo respectively. Under the theme “Light up Every Opportunity”, the twin lighting shows gather more than 3,000 exhibitors from 37 countries and regions, presenting buyers with an extensive array of the latest products and solutions.

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Debut “Connected Lighting” Zone at the Autumn Lighting Fair

The 25th Autumn Lighting Fair this year introduces the Connected Lighting Zone, highlighting smart and IoT-enabled lighting solutions from more than 20 renowned international companies and brands, including Leedarson, Midea, Snappy, Quectel, as well as members of DALI Alliance and Shanghai Pudong Intelligent Lighting Association. Highlighted products include:

Smart Linear Strip Light (Shenzhen Dimi Lighting Co Ltd)

The Smart Linear Strip Light boasts a long lifespan of over 50,000 hours and provides 90+ minutes of emergency illumination. Its scenic technology offers a variety of selectable scenes that can be conveniently saved for future use. The Strip Light features a patented Smart Sensor with a plug-in design, enabling daylight sensor control. Furthermore, users can easily manage the lighting through the Tuya app and Bluetooth connectivity, enhancing the overall user experience.

Matter Lights Collection (Leedarson IoT Technology Inc.)

Introducing the Matter-enabled Smart LED Light Bulb with WiFi App Control and Timer Function. Easily manage your lighting, allowing you to turn lights on or off, adjust brightness, set color temperature, and schedule routines from anywhere. The bulb is compatible with Alexa and Google Home, enabling voice control for ultimate convenience. With 16 million colors, 2700K-6500K adjustability, and power equivalent to a 60W halogen while saving 85% on electricity, this RGBW E27 LED light bulb offers versatile illumination for any occasion. Preset scenes and group control options make it easy to create the perfect atmosphere. Enjoy flicker-free, customizable lighting with the Matter-enabled Smart LED Bulb.

One-stop Matter Solution (Quectel Wireless Solutions Co., Ltd.)

As a leading solution provider in the smart home market, Quectel offers a comprehensive one-stop Matter solution that addresses technical and service challenges for manufacturers across five key aspects: modules, apps, platforms, certifications, and production. By tackling pain points at each of these levels, Quectel’s comprehensive solution accelerates the development and market readiness of Matter-compatible home products for manufacturers. Through the provision of full-chain technical services, Quectel ensures that customers enjoy a more stable, seamless, secure, and multifunctional smart device connectivity experience.

Power Supply for Intelligent Control (Ningbo Snappy Optoelectronics Co., Ltd.)

The Intelligent Control Series offers a range of advanced dimming options, such as 3-1 dimming and triac dimming. The series is also compatible with various lighting control system, such as DALI 2.0, Zigbee, and Casambi, making it ideal for hotels, home furniture, bedrooms, shopping malls, and office buildings.

Other zones include Hall of Aurora, Residential Lighting, LED Lighting, Smart Lighting & Solutions, Commercial Lighting, and LED Essentials.

Connected Lighting Forum Unveils Industry Trends

The Connected Lighting Forum will be held on 27 to 28 October at HKCEC. The session themed “Unlocking New Realms in Connected Lighting” features Ms. Mona Xiong, a Board Member & Marketing Committee Member of Connectivity Standards Alliance, to discuss how “Matter” revolutionises smart homes and bridging the lighting industry to the connectivity landscape. Experts from leading academia and professional organizations also discuss how habitat lighting, AIoT-enabled human-centric architecture, and smart system integration foster well-being, in the “Smart Lighting for Healthy Living” session.

Outdoor Lighting and Tech Light Expo Spotlights Sustainable Lighting Design

The concurrent Hong Kong International Outdoor and Tech Light Expo, will be held from 26 – 29 October at the AsiaWorld-Expo. Exhibits are categorised into zones, including Exterior Lighting Solutions and Systems, Horticultural Lighting, Innobuild, Outdoor Advertising Lighting, Outdoor and Public Lighting as well as Technical and Professional Lighting to facilitate a plethora of business opportunities for buyers and exhibitors alike. The “A Greener Future in Hong Kong: Sustainable Urban Design and Energy Solutions” seminar will also be held.

The fairs will be held in EXHIBITION+ hybrid model, complemented by the “Click2Match”, an online smart business matching platform that will operate from 19 October to 6 November, providing a convenient and efficient platform for traders to connect. In addition, the fairs will introduce the “Scan2Match” which enables offline-to-online connections. By using the HKTDC Marketplace App, buyers can scan the dedicated QR codes of exhibitors to bookmark their favorite exhibitors, browse product information, view e-floor plans, and chat with exhibitors even after the fair to continue the sourcing journey.

Fair websites

Hong Kong International Lighting Fair (Autumn Edition): hktdc.com /hklightingfairae/en

Hong Kong International Outdoor and Tech Light Expo: hktdc.com/event/hkotlexpo/en

Hashtag: #hktdc #hktdcfairs #hktdcLightingFair #hklightingfair #LightingProducts #IOTLE #LFAE #ConnectedLighting #HKLighting

The issuer is solely responsible for the content of this announcement.

The premiere of the “Chinese Folk Song Gala” by China Media Group has ignited widespread discussion

BEIJING, CHINA – Media OutReach – 21 October 2023 – On the evening of October 9th at 8:00 pm, the “Chinese Folk Song Gala” produced by China Media Group (CMG) was broadcasted on CCTV-1 , alongside platforms such as CCTV Literature and Art, China Media Group Mobile, and www.cctv.com, spurring extensive discussion. Starting from October 14th, at 7:30 pm every Saturday, the program will be simultaneously aired on CCTV-3 and CCTV-15. This 10-episode series serves as a showcase of both classic and newly created exceptional folk songs, fully displaying the deep-rooted heritage and vibrant vitality of Chinese civilization, while highlighting the spiritual disposition of the Chinese people.

Innovative creation, fusion, and ingenuity

Folk songs find their roots in the people and emerge from life. The melodies sung reflect scenes of everyday labor and the simple aspects of life, encapsulating the purity and essence that have been cherished for generations. The inaugural episode featured four “Work Songs” from various regions, commencing with the “Chuanjiang Shipman’s Songs” depicting the toil of boatmen, followed by the “Hubei Wheat Harvesting Songs” capturing collective labor, the “Sichuan Zigong Salt Field Songs” with their dual function of commanding and alleviating fatigue, and the “Zhoushan Fisherman’s Songs” sung by seafaring fishermen. Seamlessly intertwined, they painted a vivid picture of a bustling labor scene, allowing the audience to experience the confident and progressive strength of China through resounding melodies. The song “The Wall-Beating Song” recreated the vigorous scenes of diligent work through lively tunes and joyous dance, while “We Shoulder the Golden Carrying Pole” exuded the rich flavor of the Qiang ethnic group, showcasing the spiritual state of pursuing a fulfilling life through labor.

Simple rural melodies, a song resonating across the nation

Folk songs resonate with local accents and sentiments, evoking nostalgia and yearning for one’s homeland whenever familiar melodies resound. Carefully selected, the program features the classic folk song “Jasmine Flower”, presenting versions in various regional styles such as Ningxia, Hebei, Heilongjiang, Fujian, and more. Each rendition offers a distinct and captivating melody, fresh and delightful to the ear. The song “An Autumn Leaf As a Small Gift” incorporates elements of storytelling, while “The day of Grain Rain” cleverly merges grand Dong ethnic songs with popular music. Likewise, “An Ode to Lychee” combines popular songs with acapella, presenting a series of captivating images depicting a prosperous China in the new era. Through innovative interpretations of classic folk songs, the program creates an emotional resonance, silently touching the hearts of a broader audience.

For more captivating content, please tune in to “Chinese Folk Song Gala” and experience the eternal allure of Chinese folk songs, brimming with profound emotions and vibrant diversity.

Hashtag: #ChinaCentralRadioandTelevisionCorporation

The issuer is solely responsible for the content of this announcement.

The 2023 International Conference on Education Innovation: Redefining Learning Trends with AI

TAIPEI, TAIWAN – Media OutReach – 20 October 2023 – The rapid development of artificial intelligence in recent years has opened the way for AI to revolutionize learning. The most talked-about education-related topic in 2023 is how AI and other examples of cutting-edge technology can change the way we teach our children. Concurrently, interdisciplinary learning that revolves around urban centers is also catching on around the world thanks to its culturally rich, explorative nature.

The main theme of the 2023 International Conference on Education Innovation, hosted by CommonWealth Education Media & Publishing, was “AI x Education: Redefining Learning”. The topics of discussion focused on education goals, learning methods, and a deep dive into “why we learn” in the era of AI. In addition to the insightful discourse on global education trends, an exciting new program in this year’s forum was the series of individual seminars that zeroed in on specific concepts, such as career planning, hands-on learning, and OPEN365, an invigorating new approach to improving education with outside-the-box thinking. The aim of the conference was to inject new ideas into Taiwan’s education innovation ecosystem, so that it may have a lasting effect on the education system.

Nearly a thousand parents and education workers participated in the annual extravaganza. A special highlight of the conference was the talk on “The World is Your School: Making Learning Fun with Technology”, which saw Teachers Lead Tech founder Monika Katkute sharing success stories from Lithuania, in which EdTech helped students expand their understanding of the world.

Hsiao-Yue Tsao, Chair of the Graduate Institute of Interactive Media Design at National Taipei University of Technology, spoke about cooperation between businesses and academia that aims to advance technological education. With her guidance, participants were able to experience the new era of the Metaverse, as well as inspiring new applications in AR, VR, and XR tech that showcased the creativity and diversity of Taiwan’s education scene.

Taiwan’s booming EdTech industry was another area of great interest, as speakers shared case studies about how AI was used to teach students to play Go, the contribution of robots and the Internet of things (IoT) on campuses, interactive online courses, the utilization of tech to promote aesthetic education for children, etc. The rich tapestry of seminars and exhibitions allowed participants to witness live demonstrations on how AI and technology can be integrated into learning. The audience was wowed by different tech applications and how technology can turn the world of education on its head while creating new business opportunities. The proposed end goal is to change the methods of “teaching” and “learning” so that the ideal of “Personalized Learning” can become reality.

The 2023 International Conference on Education Innovation hosted by CommonWealth Education Media & Publishing will continue to use its media influence to build new platforms for education innovation. Through in-depth dialogue and the free sharing of ideas, it is hoped that the education ecosystem will thrive and bring about greater cooperation between academia and the private sector.

Hashtag: #CommonWealthEducationMedia&Publishing

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HKT participates in e-HKD Pilot Programme with healthcare, travel, education and e-commerce merchants

Completes ring-fenced payment test to provide input on use case

HONG KONG SAR – Media OutReach – 20 October 2023 – HKT (SEHK:6823) – Under HKT, HKT Payment, participating recently as part of a cross-industry consortium in the e-HKD Pilot Programme of the Hong Kong Monetary Authority (HKMA), has invited innovative enterprises from different fields, including Hong Kong Baptist Hospital, Trip.com, Hong Kong Management Association, The Club and Club Travel[1], to take part in the “tokenised property-backed secured lending with ring-fenced usage” use case to test the ring-fenced payment feature of the hypothetical e-HKD loan and provide input to the HKMA.

(Left to right) Felix Tsui, Chief Strategy Officer, Digital Ventures, HKT; Anthony Lam, Vice President, The Club, Digital Ventures, HKT; Terri Yang, Vice President, Loyalty and Strategic Business Development, Digital Ventures, HKT; Grace Wong, Director (Administration and Planning), Hong Kong Baptist Hospital; Monita Leung, Chief Executive Officer, Digital Ventures, HKT; Eddy Yip, Product & Marketing Director, Hong Kong and Taiwan & Territory Manager, Hong Kong, Trip.com; Titania Woo, Executive Director, Hong Kong Management Association; Heidi Chan, Alternate Chief Executive, HKT Payment Limited.
(Left to right) Felix Tsui, Chief Strategy Officer, Digital Ventures, HKT; Anthony Lam, Vice President, The Club, Digital Ventures, HKT; Terri Yang, Vice President, Loyalty and Strategic Business Development, Digital Ventures, HKT; Grace Wong, Director (Administration and Planning), Hong Kong Baptist Hospital; Monita Leung, Chief Executive Officer, Digital Ventures, HKT; Eddy Yip, Product & Marketing Director, Hong Kong and Taiwan & Territory Manager, Hong Kong, Trip.com; Titania Woo, Executive Director, Hong Kong Management Association; Heidi Chan, Alternate Chief Executive, HKT Payment Limited.

In the “tokenised property-backed secured lending with ring-fenced usage” use case, the user goes through a process involving different parties of the cross-industry consortium. The process includes tokenising a property belonging to the user and using the resulting token[s] to apply for a ring-fenced secured loan. Leveraging the programmability feature of the hypothetical e-HKD, the loan is then disbursed through HKT’s hypothetical e-HKD wallet as payment to merchants in the designated fields of healthcare, travel, education and e-commerce.

Ring-fencing the hypothetical e-HKD loan in the use case may help improve credit assessment and provide the user with more personalised offers, benefitting consumers and merchants alike.

Monita Leung, CEO, Digital Ventures, HKT, said, “Consistently at the forefront of technology, HKT, through HKT Payment and HKT Merchant Services, has advocated the development of fintech and the digital economy by supporting the government’s Consumption Voucher Scheme, the HKMA’s Faster Payment System (FPS) and the recent e-HKD Pilot Programme. We strive to collaborate with members of different industries to embrace and apply fintech and explore more payment possibilities. In the event that the HKMA confirms the implementation of the e-HKD in future, HKT will be in a position to offer timely support for merchants and broaden the realm of e-HKD payment.”

HKT Merchant Services is committed to providing merchants and small- and medium-sized enterprises with innovative one-stop payment services, including the Smart POS device which supports multiple mainstream payment acceptance methods and comprehensive FPS payment solutions.


[1] The Club Travel Services Limited (Club Travel) is a licensed travel agency under HKT. (Licence number: 350873)

Hashtag: #HKT

The issuer is solely responsible for the content of this announcement.

About HKT

HKT is a technology, media, and telecommunication leader with more than 150 years of history in Hong Kong. As the city’s true 5G provider, HKT connects businesses and people locally and globally. Our end-to-end enterprise solutions make us a market-leading digital transformation partner of choice for businesses, whereas our comprehensive connectivity and smart living offerings enrich people’s lives and cater for their diverse needs for work, entertainment, education, well-being, and even a sustainable low-carbon lifestyle. Together with our digital ventures which support digital economy development and help connect Hong Kong to the world as an international financial centre, HKT endeavours to contribute to smart city development and help our community tech forward.

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Laos-Vietnam Railway Project Officially Approved

Representational image: a train in Vietnam. (Photo: VNA)

A new railway project between Laos and Vietnam is ready to kick off. The train will establish a direct link between the countries and aim to become a primary source of economic and infrastructure development in the region.

Bybit Web3 IDO Adds Pop Social (PPT) to Its Roster, Enabling Access to the Ultimate Web3 AI Social Experience

DUBAI, UNITED ARAB EMIRATES – Media OutReach – 20 October 2023 – Bybit, the world’s third most visited crypto exchange, is excited to announce the launch of Pop Social on its Web3 IDO platform. Bybit users can now participate in the token sale of Pop Social (PPT), the ultimate Web3 AI social media platform, and be part of the groundbreaking community.

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Pop Social aims to revolutionize the social media landscape by fostering an engaging, social experience driven by user-generated content. By democratizing content ownership and empowering the AI creator economy, Pop Social bridges the gap between conventional social media platforms and the Web3 shared social experience. Bybit is proud to support this innovative project and welcome the next billion users into the world of Web3.

“Bybit is dedicated to advancing innovation in crypto and driving global adoption of Web3,” said Ben Zhou, co-founder and CEO of Bybit. “The launch of Pop Social on our IDO platform gives users early access to promising projects at the forefront of social media’s transition to AI and blockchain technologies. Our community can now help guide emerging ventures and be part of building the future of this exciting industry.”

During the Bybit IDO, a total of 500,000 PPT tokens will be allocated, representing 0.25% of the total max supply. Bybit users can purchase PPT tokens at a price of 0.1 USDT per token, making it accessible to join. To participate in the Bybit Web3 IDO, users must possess a Bybit Wallet with a minimum balance of 250 USDT (BNB Chain) and 0.1 BNB (BNB Chain). For more information, please visit here.
Hashtag: #Bybit #TheCryptoArk

The issuer is solely responsible for the content of this announcement.

About Bybit

Bybit is a cryptocurrency exchange established in 2018 that offers a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions, the Oracle Red Bull Racing team, esports teams Astralis, Alliance, Made in Brazil (MIBR), and Oracle Red Bull Racing Esports.

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Under the theme “Flickering Shores, Sea Imaginaries”, Sea Art Festival in Busan runs until November 19

BUSAN, SOUTH KOREA – Media OutReach – 20 October 2023 – Organized by the Busan Biennale Organizing Committee, Sea Art Festival is one of the most seminal and accessible outdoor art exhibitions in South Korea. The festival celebrates Busan’s coastline as a source of inspiration, and is held at Ilgwang Beach and nearby indoor venues between October 14 and November 19, 2023. The festival opens to the public for free.

Yasuaki Onishi, Layer of Boundary at Sea Art Festival 2023
Yasuaki Onishi, Layer of Boundary at Sea Art Festival 2023

It aims to explore the roles of coastal cities and communities as an interconnected global network and considers the sea’s recovery and the potential therein. Through various mediums, such as sculpture, installation, video, and two-dimensional art, the participating artists invite viewers to imagine shared values and actions for an alternative future of coastal communities.

UK-based Greek curator, Irini Papadimitriou, leads this year’s edition as Artistic Director. Under the title “Flickering Shores, Sea Imaginaries”, the festival attempts to look at the reality of our relationship with the sea in a new way, while generating inclusive, creative, and innovative ideas rooted in symbiosis and collectiveness. In essence, this exhibition allows visitors to reimagine our relationship with the ocean, its species, and its environment through arts and culture. It features 31 teams (43 people) from 20 countries, including artists Yang Jazoo, Muhannad Shono, Ari Bayuaji, Kim Doki, Jang Seungwook, and more.

The Sea Art Festival Lab is a space for research and creative work on explorations of the sea, art, and science, and linking art and cultural institutions with the marine ecosystem. Papadimitriou explains, “Art is a great force for changing our attitudes and perspectives. Our hope here is to connect fields such as art, research, industry, and marine science in order to open up new possibilities.”

In addition to the exhibition, a manifesto project, academic symposium, and public programs led by participating artists will also be held. The manifesto project invites experts across different fields, including Korean and international oceanographers, scientists, artists and environmentalists, to gather to write a manifesto, starting with a common framework for restoring sustainable relationships between marine communities. The manifesto will be used as a design element for the indoor exhibition venue to reflect the themes and message of the festival, which artists have incorporated into their artworks.
Hashtag: #busanbiennale #seaartfestival #busan

The issuer is solely responsible for the content of this announcement.

Chinese Films Shine at TIFF 2023 and Alibaba Pictures Participates in Promoting Multiple Overseas Masterpieces

HONG KONG SAR – Media OutReach – 20 October 2023 – The 36th Tokyo International Film Festival (“TIFF 2023”) will open on October 23. The organizers previously announced that Chinese director Gu Xiaogang has garnered the “2023 Kurosawa Akira Award”, and Chinese actress Zhao Tao will serve as a fellow juror under the International Competition Jury section. Several Chinese films, including “Dwelling by the West Lake” (草木人間), “Snow Leopard” (雪豹), “A Long Shot” (老槍) and “Fly Me to the Moon” (但願人長久), have been shortlisted, reflecting the significant presence of Chinese-language films and filmmakers at this year’s festival.

Alibaba Pictures Group Limited (“Alibaba Pictures” or the “Company”, HKEX: 1060), a leading Internet film and television company in China under the Alibaba Digital Media and Entertainment Group, not only boasts robust production capabilities but also excels in film promotion. The Company has effectively supported the promotion of numerous Japanese films, achieving remarkable success in the Chinese film market.

In addition to the competition films, the Chinese Film Week hosted by TIFF 2023 has also generated great anticipation among film fans. It is worth noting that films such as “Lost in the Stars” (消失的她), “Chang An” (長安三萬里), and “One and Only” (熱烈) have achieved both significant box office revenue and positive word-of-mouth in China this year, with Alibaba Pictures involved in their production. The film “All Ears” (不虛此行), invested by Alibaba Pictures, has also been shortlisted under the World Focus section of TIFF 2023.

Japanese films have had a significant impact on the Chinese film market this year, with animated films such as “Suzume” (鈴芽之旅), “Slam Dunk” (男兒當入樽), “Castle in the Sky” (天空之城) and “Doraemon: Stand by Me 2” (哆啦A夢:伴我同行2), all surpassing RMB100 million in box office revenue. Thanks to the marketing campaign by Road Pictures and the distribution capabilities of Alibaba Pictures and Road Pictures, “Suzume” broke the first-day box office record for animated films in China and ultimately grossed over RMB800 million in box office revenue, becoming the highest-grossing romantic film of the year. It also surpassed the previous box office record of a Japanese film in China, held by Makoto Shinkai’s “Your Name” (RMB575 million).

Previously, Alibaba Pictures has been involved in the marketing and promotion of numerous classic overseas films with diverse themes. As early as 2017, Alibaba Pictures strategically collaborated with Amblin Entertainment on “A Dog’s Purpose” (為了與你相遇), breaking the box office record for pet-themed films in the Chinese film market.

In 2019, the film “Green Book” (綠簿旅友) won three major awards at the Oscars, including Best Picture, Best Original Screenplay and Best Supporting Actor. Alibaba Pictures, as an investor in the film, became the first Internet film and television company globally to produce an Oscar-winning Best Picture.

As a co-producer of the film, Alibaba Pictures accurately predicted the market value of this film. After “Green Book” won the awards, Alibaba Pictures immediately introduced it to the Chinese market. The deep friendship between the two main characters in the film transcending cultural differences touched many Chinese audiences. Thanks to Alibaba Pictures’ marketing and distribution capabilities, “Green Book” became a dark horse, grossing RMB478 million at the box office in China and receiving a high rating of 8.9 on Douban.

In the same year, “Capernaum” (星仔打官司) a Lebanese art film introduced by China Film Group, received a tailored marketing strategy from Road Pictures to highlight emotional resonance. It targeted the Chinese audience’s interest in the topic of the original family and relied on high-quality preview screenings to generate word-of-mouth. It also leveraged platforms like Douyin (TikTok) to generate buzz and discussion around the film.

By leveraging the nationwide distribution capability of Alibaba Pictures, and measures such as strategic scheduling and precisely targeted screenings by both Road Pictures and Alibaba Pictures, the campaign successfully helped this niche film transcend the boundaries of the film audience. Despite being released around the same time as “Avengers: Endgame” (復仇者聯盟4), it achieved impressive results with a box office of RMB376 million and a high rating of 9.1 on Douban.

Not only does Alibaba Pictures excel in the promotion of new films, they also re-introduced a growing stable of overseas classic films to the big screen.

In 2019, the Italian classic film “The Legend of 1900” (聲光伴我飛), jointly marketed and promoted by Hishow Entertainment and Alibaba Pictures, re-released in China and achieved a box office of RMB143 million. The 4K high definition restored version also received positive reviews from fans. In 2021, Star Alliance Movies and Alibaba Pictures collaborated to bring the film “Love Letter” back to Chinese audiences after a 22-year absence from the screen. They chose to release it on May 20 (China’s Valentine’s Day), satisfying the audience’s demand for romantic films and ultimately grossing over RMB65 million at the box office.

For the classic and niche Japanese film “Departures” (禮儀師之奏鳴曲), Alibaba Pictures planned a series of short video marketing campaigns, including interviews with funeral professionals, post-screening audience story sharing, and “Heavenly Messages Interaction” through platforms like Douyin, which are popular among young audiences, to convey the film’s social issues and humanistic sentiments.

Through an innovative marketing perspective, the film “Departures” achieved remarkable success on Douyin, garnering over 1.2 billion views, receiving more than 26 million official likes, and surpassing industry expectations with a total box office of over RMB60 million.

In the field of international documentary film promotion, Alibaba Pictures has taken a different approach by targeting the vertical audience for documentary films.

For the extreme sports documentary “Free Solo” (赤手登峰), Alibaba Pictures leveraged the strong promotion capabilities of Taopiaopiao and Beacon which has strengthened the influence of KOLs in the rock-climbing field and attracted members of over 200 rock climbing gyms to watch the film in theaters. With the positive feedback and appreciation from the audience during the initial screenings, the film piqued the curiosity of passersby and ultimately achieved a box office attendance of over one million viewers.

Leveraging precise targeting of the core audience, Alibaba Pictures emphasizes the real-life significance of protagonists’ perseverance and positivity in film promotion. This approach has resulted in strong word-of-mouth, boosting the film to become the second highest-grossing documentary in 2019 with a box office of RMB36.4 million.

Compared with previous marketing strategies for foreign films, Alibaba Pictures goes beyond relying solely on Hollywood blockbusters and emphasizes on high-quality films featuring relatable characters and captivating stories instead. By introducing diverse genres and themes, the content available in Chinese cinemas is enriched and catering to the varied preferences of the audience.

In traditional promotion practices, non-Hollywood imported films often struggle to achieve commercial success due to low awareness and niche themes. Through the digital promotion products offered by Taopiaopiao and Beacon, Alibaba Pictures identifies precise marketing strategies for various films, allowing great content to reach a wider audience and achieve both box office success and positive reception.

This exemplifies the positive changes that Alibaba Pictures seeks to bring to the industry by empowering the film industry with “new infrastructure” like Internet promotion and constantly exploring innovative avenues for film promotion. It is clear that a growing number of international film and television companies are eager to engage in deep collaborations with Alibaba Pictures. In terms of boosting box office revenue and influence within the Chinese film market, Alibaba Pictures has emerged as a significant and influential force that demands attention and cannot be overlooked.

Hashtag: #AlibabaPictures

The issuer is solely responsible for the content of this announcement.

About Alibaba Pictures

Alibaba Pictures was incorporated in Bermuda and its shares are listed on the Main Board of the Stock Exchange. The Company is an entertainment platform driven by the Internet at its core, with full coverage across the industry chain. The core business of the Group includes three major segments: content, technology and IP merchandising and commercialization. These segments encompass (i) investment in and production and distribution of entertainment content, such as film and drama series, both domestically and internationally; (ii) digitalization in the entertainment sector, including platform ticketing, digital intelligence business and other technology products; and (iii) centered around content IP, provision of professional services such as IP development and operation, and production and distribution of IP derivatives, respectively.

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