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Shopee Seller Summit Ushers in New Era of Value-Based Marketing

1,200 Sellers Empowered to Stay Relevant and Drive Economic Inclusion

PETALING JAYA, MALAYSIA – Media OutReach – 22 June 2023 – 1,200 Malaysian sellers on Shopee’s platform unanimously resolved to stay relevant with shifting values of younger audiences online by embracing Value-Based Marketing at Shopee’s Seller Summit at Sunway Resort on 21 June 2023. The sixth instalment of Malaysia’s most popular annual e-commerce conventions provided a safe space for sellers to incorporate latest online consumer trends and newly launched marketplace features in contributing to the development of local communities across various industries nationwide.

Meeting the Needs of Value-Based Consumers Panelist (From left Kenneth Soh, Head of Marketing at Shopee Malaysia; Roy Sam, Sales Manager at PerySmith Malaysia; Sammy Chong, CEO Founder of Celovis Jeweller)
Meeting the Needs of Value-Based Consumers Panelist (From left Kenneth Soh, Head of Marketing at Shopee Malaysia; Roy Sam, Sales Manager at PerySmith Malaysia; Sammy Chong, CEO Founder of Celovis Jeweller)

Up-ending the notion that purpose-driven business is solely the purview of large MNC corporations, ten value-based sellers set up pop-up booths to demonstrate how they drive unique values through user experience, authentic storytelling, and seamless engagement. Shopee Xpert and Shopee Bintang sellers played interactive games such as Marketplace Inclusion Treats-In-the-Jar, Building Connected Communities Jenga, and Redefining E-Commerce Pictionary, to break the ice and create memorable value-based learning experiences.

In his keynote speech, Shopee Malaysia’s Director, Cheng Xun Chua unveiled major 2023 platform initiatives focused on enabling Malaysian sellers’ growth. Firstly, Shopee is enhancing capabilities across logistics and payments, and prioritising brand protection to enable better shopping experiences for value-based customers. Secondly, Shopee is maximising customer lifetime value from its large user base by building cross-category synergy and deepening the connection between sellers and their customers, increasing shopper engagement and maximising sellers’ reach.

According to him, “In today’s e-commerce landscape, customers pay close attention to what a seller stands for and does, by checking out what the influencers and affiliates say about the brand. With Shopee 360 Marketing Solutions, we provide a comprehensive, end-to-end platform marketing solution that includes a range of tools and services to help sellers increase their visibility and sales.”

Khairul Aming, winner of Shopee Super Award 2022 Best New Seller and Best Customer Service awards, led the call to stay relevant during his panel discussion. He was joined by esteemed fellow sellers Roy Sam of PerySmith, Kim Yeo of Ecobb, Sammy Chong of Celovis Jewelry, and So Bee Leng of Coty Malaysia, who spoke about meeting the needs of value-based consumers to drive long-term loyalty.

He introduced Sambal Nyet on Shopee in 2021 and has made over RM 21.5 million in sales since, selling his millionth bottle last August. By constantly refreshing and customising content for Malaysians’ local preferences, he has over 3.7M followers on Instagram and consistently maintains an average of 5.0 stars ratings on Shopee with over 392.2k followers. Hailing from Kelantan, Khairul’s growing business is a model of creating inclusive employment opportunities in his hometown for over 50 staff and 150 household dependents.

Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “Every year, thousands of sellers network and learn new things to grow at our Seller Summit. This year, I had the privilege of facilitating first-hand (in my panel forum) very proactive value-based marketing strategies that I’m sure will drive societal and business impacts by industry. Not forgetting, I wanted to thank all the brand sponsors for contributing to the success of Seller Summit 2023: Commerce.Asia, Intrepid, Kumoten, Mono & Co, PayRecon, Red Dino, SiteGiant, and Toyo, among others.“

Exemplifying how Made-in-Malaysia stores on marketplace can drive local economic inclusion while meeting the demands of value-based shoppers through Shopee’s ecosystem were: Ooi Zhi Wei of Zhiwei Herb, Felix Lee and Tee Ying Fui of Beehaus, Karen Tee of RPM (Racing Passion Moto), Eelin Lim of BeNourish, Leon Wong of Samview, Mohd Zaid of Lampu Cherita, Edward Wong of HomeDecoStore, Khairil Adhzaha of Tokey Sambal Hitam, Patricia Marin of Mamami Shoppe, and Hafiz Oon of Mr Bentong.

Last year, Shopee upskilled and integrated over 250,000 new sellers for digital inclusion, and saw 145 new sellers record over RM500,000 in sales in the first 12 months online. In line with Shopee’s ongoing efforts to leverage the transformative power of technology to create a more inclusive digital economy, Shopee’s Seller Summit provides tools to upskill and empower sellers to achieve online success and build a sustainable future for themselves.

Hashtag: #Shopee #SSS2023 #ValueBasedSeller #ShopeeValueBased #ShopeeSellerSummit,

The issuer is solely responsible for the content of this announcement.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce. Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

Thai Actor Donates USD 3 Million to Lao and Thai Hospitals

The Thai actors, Phakin Khamwilaisak or Tono (third left), has donated over USD 2 million for a hospital in Laos and Thailand.

Thai actor and singer Phakin “Tono” Khamwilaisak, who swam across the Mekong River in 2022 to raise funds for two hospitals in Khammouane, Laos, and Nakhon Phanom Thailand, has officially handed over a combined donation of over USD 3 million.

Southco exhibits at Automotive Manufacturing Thailand makes Innovation happen

HONG KONG SAR – Media OutReach – 22 June 2023 – Southco Asia Ltd., a subsidiary of Southco Inc., a leading global provider of engineered access solutions such as locks, latches, captive fasteners, electronic access solutions and hinges/positioning technology announced the first-ever exhibition in Southeast Asia at Automotive Manufacturing Thailand, from June 21-24 in Bangkok.

Southco’s booth at OE26, Hall 100
Southco’s booth at OE26, Hall 100

Amid the growth of global automotive market, the exhibition demonstrates the recovery in Asia and features a wide range of technologies and vitality from high performance materials to electric drive system. Southco’s booth unveils the latest electronic glove box latch mechanism to meet international safety standards and a proven success center console armrest hinge to be adjusted to the desired position for optimal comfort.

Siegfried Xu, General Manager of Transportation said, “We found tremendous value exhibiting and presenting the new generation of automotive solutions to the market. This is an impactful experience that helps Southco pave the way to the future.”

Automotive Manufacturing features the automotive parts production technology where the OEMs, engineers, automakers acquire the latest transformative trends with over 250 global brands of service providers offering equipment, design, welding, fasteners and electronic components.

Automotive Manufacturing is open to trade visitors only. Join Southco at OE26, Hall 100 to discover the latest automotive solutions.

Hashtag: #southco #AMT #Automotive

The issuer is solely responsible for the content of this announcement.

About Southco

Southco, Inc. is the leading global designer and manufacturer of engineered access solutions. From quality and performance to aesthetics and ergonomics, we understand that first impressions are lasting impressions in product design. For over 70 years, Southco has helped the world’s most recognized brands create value for their customers with innovative access solutions designed to enhance the touch points of their products in transportation and industrial applications, medical equipment, data centers and more. With unrivalled engineering resources, innovative products and a dedicated global team, Southco delivers the broadest portfolio of premium access solutions available to equipment designers throughout the world.

Okta Appoints Stephanie Barnett as Vice President of Presales for Asia Pacific & Japan

SINGAPORE – Media OutReach – 22 June 2023 – Okta, the leading independent identity provider, today announced that it has appointed tech industry executive Stephanie Barnett as its Vice President of Presales for the Asia-Pacific & Japan (APJ) region.

Stephanie Barnett, Vice President Presales, Asia Pacific & Japan, Okta
Stephanie Barnett, Vice President Presales, Asia Pacific & Japan, Okta

Barnett will lead Okta’s team of solution engineers, system architects and technical specialists across the APJ region, assisting the sales team in acquiring and supporting customers and generating growth. Barnett will also oversee pre-sales operations and drive Okta’s scaled strategic, enterprise-wide go-to-market initiatives.

Barnett brings with her nearly 15 years of experience in the tech industry, having served across various leadership roles in sales, solution engineering and business development at IBM, Salesforce and Cloudflare. Barnett was most recently Vice President and Chief of Staff for Asia Pacific, Japan & China at Cloudflare, where she developed go-to-market strategies to drive new market expansion, supported sales growth, and nurtured key customer relationships.

Prior to that, Barnett rose through the ranks during her nine-year tenure at Salesforce to be appointed as Director, Emerging Solution Engineering APAC. In this role, it was imperative that Barnett developed deep working relationships with customers across various industries, understood unique customer requirements and their pain points, anticipated their needs and thereafter developed industry-leading innovative solutions with her team of technology experts.

Ben Goodman, Okta’s Senior Vice President and General Manager for Asia Pacific & Japan, said: “We are excited to welcome Barnett to the Okta family. Her deep expertise in customer experience, data analytics, insights and security are key areas that bring depth to the Okta APJ leadership. This is in addition to her experience in leading solutions engineering and consulting teams, all of which put her in good stead to help organizations across the region heighten their security postures through an integrated digital identity approach, while meeting the evolving needs of customers and employees in the hypercompetitive digital economy of tomorrow.”

“Organizations today need to ensure their security postures and digital identity deployments are able to meet the challenges posed by an ever-evolving cyber landscape while offering end-users a secure, frictionless user experience,” said Barnett. “I am proud to be able to lead Okta’s efforts in helping customers harness advanced identity technologies to meet their whole-of-business needs.”

Based in Singapore, Barnett holds a Bachelor of Commerce in Accounting and Bachelor of Arts in Marketing, Spanish and German from the University of Sydney, as well as a Masters of Innovation and Technology Management, Strategic Management of Risk from the University of New South Wales.
Hashtag: #Okta #Appointment #StephanieBarnett #DigitalIdentity

The issuer is solely responsible for the content of this announcement.

About Okta

Okta is the World’s Identity Company. As the leading independent Identity partner, we free everyone to safely use any technology—anywhere, on any device or app. The most trusted brands trust Okta to enable secure access, authentication, and automation. With flexibility and neutrality at the core of our Okta Workforce Identity and Customer Identity Clouds, business leaders and developers can focus on innovation and accelerate digital transformation thanks to customizable solutions and more than 7,000 pre-built integrations. We’re building a world where Identity belongs to you. Learn more at .

Oasys unveils new visual identity to reflect its ambition to bring blockchain gaming to the masses

SINGAPORE & TOKYO, JAPAN – Media OutReach – 22 June 2023 – Oasys, a gaming-optimised blockchain, officially unveils its new visual identity today—a fresh new look for a pioneer in the gaming and blockchain industries. Aligned with Oasys’ strategic vision, its modernised look and positioning represent its aim to appeal to the global gaming audiences, and to bring blockchain gaming to the masses.

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This year will bring a host of new blockchain game releases from major developers as the market enters a new phase of mass adoption of blockchain technology. Amid this change, Oasys has recognised the need to target a broader and more general audience beyond the crypto landscape, as has often been the case with blockchain projects. By incorporating gaming elements of fun, interaction, and community into its visual identity, Oasys cements its status as a gaming-specific, rather than a general-purpose, blockchain.

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Oasys has tweaked its existing logo, making it flatter and simpler while retaining a multi-layered design that reflects the Oasys ecosystem’s unique architecture. Similarly, they have changed their logo’s text to a design that recalls the buttons on a game controller. The overall colour palette includes colourful accents of pink, blue and yellow on a white background to express the fun of gaming and evoke the world of entertainment, while a neon toned version is also available on a black background, targeting core gamers. At the same time, Oasys reskinned its website (https://www.oasys.games/), introducing elements that emphasise fun and interactivity to highlight that the platform specialises in games.

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The reimagined tagline—Unreal Games Made Real—encapsulates the unique benefits and exhilarating experiences that web3 technologies introduce to gamers. Today, gamers play and pay to earn in-game rewards that only retain their value solely within the virtual confines of the game. In addition to uncompromised speed and zero gas fees, the Oasys blockchain aspires to enable gamers to take their rewards with them across different r games and beyond. This innovative network, along with the games within it, makes it possible for avatars, power-ups, weapons, and a plethora of other in-game assets to be transferred inter-games or to NFT marketplaces. This unfolds a rich “multiverse” of gaming experiences, evoking a sense of awe and wonderment, the kind of “Unreal” world that gamers have always dreamt of. Oasys’ brand aesthetic, inspired by diverse gaming universes, can be previewed on the Oasys’ website. While this exploration is just the beginning, a simplified version is currently available, with future expansions and function improvements planned.

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Meanwhile, to further demonstrate its long-term commitment to developing the future of gaming, Oasys emphasises in its new brand positioning that established names in the gaming industry support it. Major gaming houses such as Sega, Ubisoft, and Bandai Namco have thrown their support behind Oasys. Ultimately, Oasys is building a global standard for the blockchain gaming industry that aims to become a broad platform for a wide range of gaming applications.

Oasys’ visual identity renewal comes in the run-up to IVS CRYPTO 2023, Kyoto, June 28-30, happening alongside the acclaimed Japan Blockchain Week as well as a special parallel event that Oasys is staging at the historic Nijo Castle.

Hashtag: #Oasys #blockchain #gaming #japan

The issuer is solely responsible for the content of this announcement.

About Oasys

Oasys was established in February 2022 to increase mainstream play-and-earn adoption, and at launch, committed to partnering with 25 gaming and Web3 tech companies to act as validators, such as Bandai Namco Research, SEGA, Ubisoft, and Yield Guild Games. Led by a team of blockchain experts and joining forces with the biggest gaming company names to serve as the initial validators, Oasys is revolutionising the gaming industry with its Proof-of-Stake (PoS) based blockchain.

With a focus on creating an ecosystem for gamers and developers to distribute and develop blockchain-based games, Oasys solves the problems game developers face when building games on the blockchain.

The trifecta approach of the fastest network powered by the gaming community, a scalable network powered by AAA game developers and the blockchain offering the best user experience with fast transactions and zero gas fees for users readies participants to enter the Oasys and play.

More information on Oasys is available at:

Website:
Twitter:
Discord:

Lao President Visits Communist Party Secretary in Chongqing, China

Mr. Thongloun Sisoulith, President of Laos, made a visit to Mr. Yuan Jiajun, Communist Party Secretary of Chongqing City (Photo: KPL)

Mr. Thongloun Sisoulith, President of Laos, visited Mr. Yuan Jiajun, Communist Party Secretary of Chongqing, on Monday.

Wiselink Recognised for Outstanding Sales Performance, Expands Reach with New E-commerce Platform

SINGAPORE – Media OutReach – 22 June 2023 – Wiselink, a prominent distributor of electronic components in the Asia Pacific region, has been honoured with the Sales Performance of the Year Award from Cinch Connectivity Solutions, a subsidiary of Bel Group. This recognition underscores the company’s notable sales performance, strong customer support, and capacity to foster business growth through effective collaboration and service delivery.

Wiselink attributes its success to three key factors: a customer-centric approach, innovative solutions, and a highly skilled team of professionals. By prioritising the needs of customers, Wiselink consistently delivers reliable and efficient solutions that encompass a wide range of electronic components such as connectors, resistors, relays and more. These qualities have contributed to the company’s strong reputation in the industry.

Building upon this achievement, Wiselink has recently launched its highly anticipated e-commerce platform, expanding its reach and accessibility for customers. The platform offers a seamless online shopping experience, granting convenient access to its range of electronic components. These solutions have gained widespread adoption across diverse sectors, including telecommunications, automotive and transportation, information systems, and medical and life sciences.

Since its establishment in 1993, Wiselink has been a trusted electronics components distributor in Asia, namely operating in Singapore, Malaysia, Thailand, China, and the Philippines. Through collaborations with renowned manufacturers such as Mill-Max, Coto Technology, Cinch Connectivity Solutions and Pickering, Wiselink offers an extensive portfolio of genuine products that meet ISO9001 requirements. Its diverse product range includes connectors, magnetic components, pogo pins, frequency products, resistors, reed relays, switches, and more. Serving both industrial and commercial users of electronic components, Wiselink prioritises product quality and customer service, providing support throughout all stages of the design-production cycle.

As Wiselink moves forward, it remains focused on enhancing its product and service offerings, forging strategic partnerships, and leveraging emerging technologies to meet evolving market demands. By prioritising innovation, the company distinguishes itself from competitors, striving to deliver solutions that enable seamless connectivity and drive operational efficiency for its clients.

The Sales Performance of the Year Award reaffirms its position as a leading distributor of electronic components in the Asia Pacific region, further establishing its reputation for excellence and customer satisfaction. With the launch of its e-commerce platform, Wiselink is poised to maintain its growth and provide an enhanced experience for customers seeking reliable and cutting-edge electronic components.

For more information about Wiselink and its range of electronic component solutions, please visit https://wiselink.com.sg/.
Hashtag: #Wiselink

The issuer is solely responsible for the content of this announcement.

IPPWORLD Launches Revamped Website to Meet Rising Demand in Language Solutions from the Travel and Hospitality Industries

SINGAPORE – Media OutReach – 22 June 2023 – IPPWORLD, a leading transcreation agency, proudly announces the launch of its newly redesigned website. The comprehensive overhaul reflects the company’s commitment to meeting the increasing demands for language solutions from the thriving travel and hospitality sectors.

In the wake of the global post-COVID travel boom and the growing numbers of Asian communities venturing abroad, IPPWORLD’s native language transcreation solutions serve as a vital bridge, enabling global brands to seamlessly connect and engage with outbound travellers worldwide.

The revamped website showcases IPPWORLD’s expertise in creative translation and content localisation across diverse sectors including hotels, hospitality, travel, tourism, retail and lifestyle.

Among the new additions is the “Success Stories” section, which features compelling case studies highlighting the successful collaborations between IPPWORLD and select clients. By delving into these case studies, visitors gain valuable insights into how IPPWORLD’s transcreation, translation, and localisation services are helping clients achieve their global marketing objectives.

The existing “IPPWORLD Insights” blog section has also been expanded to provide a wealth of regularly updated industry news and trends, including developments in multilingual content marketing. It is an invaluable resource of the latest knowledge for global marketing teams to stay ahead in an ever-evolving landscape.

The travel industry is experiencing a remarkable recovery, particularly following the global-wide lifting of border restrictions. Tourism Boards are reporting substantial surge in tourist arrival numbers as well as high hotel room bookings. According to the United Nations World Tourism Organization (UNWTO), international arrivals in the first quarter of 2023 reached an impressive 80% of pre-pandemic levels.

With such powerful resurgence for the travel industry, as evidenced by the significant rises in tourist numbers and high demands for hotel room bookings, brands are now keenly seeking ways to connect and engage with international travellers. Here, the importance of providing content in the desired languages of these audiences cannot be overstated.

“In addition to frequently requested languages such as Arabic, Chinese, French, Indonesian, Japanese, Spanish and Thai, we have observed growing requests from our clients for additional languages like Khmer, Korean, Tamil and Vietnamese. These are to be offered as optional languages for their websites, as well as for localised marketing content and advertising campaigns”, said Joanne Chan, Global Business Director at IPPWORLD.

To meet the demand from these emerging markets, including Cambodia, Thailand and Vietnam, IPPWORLD is looking to establish an on-site presence.

According to CSA Research, neglecting to provide local language offerings may result in losing up to 60% of the potential market. Furthermore, research indicates that over 65% of potential buyers prefer visiting websites that cater to their language. By incorporating more languages into their global marketing campaigns, brands can reach out to these previously untapped markets and expand their customer base.

With a proven track record of delivering top-notch transcreation and multilingual editorial services, IPPWORLD has built long-standing relationships with leading brands in the hospitality, travel, tourism, retail, as well as lifestyle sectors. Their expertise extends across various marketing touchpoints, covering websites, booking engines, social media posts, CRM assets, food menus, and more.

The revamped website reaffirms IPPWORLD’s commitment to delivering exceptional value, while the company continues to assist current and new clients extend their global reach by connecting and engaging their target audiences in their preferred languages.

Explore IPPWORLD’s refreshed website today at https://www.ippworld.com.
Hashtag: #ippworld #transcreation #business #translation #marketing #localisation #contentmarketing #hospitality #travel #tourism

The issuer is solely responsible for the content of this announcement.

About IPPWORLD

IPPWORLD is an established Singapore-headquartered transcreation (creative translation) and marketing localisation agency, specialised in helping global hospitality, travel, lifestyle and retail brands connect and engage with international audiences in their preferred languages. With over 20 years of experience, IPPWORLD provides one-stop transcreation and localisation solutions to enhance brand communication, boost conversion, and drive revenue growth.

For more information on IPPWORLD, visit .