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Esports Nations Cup Confirms New Official Publishing Partners

Chess.com, MOONTON Games, and SNK join the ENC alongside Electronic Arts, Krafton, Tencent, and Ubisoft, to strengthen the foundation of the world’s first international, nation-based competition at this scale

Media Kit

RIYADH, Saudi Arabia, Nov. 26, 2025 /PRNewswire/ — The Esports World Cup Foundation (EWCF) today announced the addition of Chess.com, MOONTON Games and SNK for the inaugural Esports Nations Cup (ENC), a landmark tournament where the best esports players in the world will compete for the honor of representing their countries. The ENC introduces national pride to the global esports stage in a recurring format and is the first event of its kind at this scale.

Chess.com, MOONTON Games and SNK join the Esports Nations Cup as Official Publishers, alongside Founding Publishers and video game companies EA, Krafton, Tencent, and Ubisoft.
Chess.com, MOONTON Games and SNK join the Esports Nations Cup as Official Publishers, alongside Founding Publishers and video game companies EA, Krafton, Tencent, and Ubisoft.

Chess.com, MOONTON Games and SNK join as Official Publishers, alongside Founding Publishers and video game companies EA, Krafton, Tencent, and Ubisoft – the core partners developing the foundational structure of the ENC – bringing with them their iconic titles, global reach, and player communities to enhance the first Esports Nations Cup.

The three new publishers and all forthcoming Official Publishers will co-design qualification paths and competition formats for their respective titles — ensuring integrity, competitive relevance, and a consistent global structure.

The EWCF and its Founding Publishers continue to co-develop the ENC to establish the tournament’s foundational framework, structure, and format from inception, representing a deeper level of strategic partnership and commitment than other publishers.

“By partnering closely with publishers, we can make the Esports Nations Cup truly player-centric, and give players the opportunity to represent their country in the games that define their careers,” said Ralf Reichert, CEO of the Esports World Cup Foundation. “With the seven partners announced so far as close collaborators, we can activate players worldwide and deliver a Nations Cup that feels earned for players and real for fans, and build a stage that national teams can aspire to for years to come.”

As the newest addition to the EWCF portfolio, the Esports Nations Cup builds on the momentum of the Esports World Cup — the world’s largest multi-title esports event — and extends its mission to a new layer of global competition. While the Esports World Cup unites the best clubs, the ENC unlocks a new frontier powered by national identity and regional representation.

The ENC will feature national teams from all major regions – including North America, South America, Europe, Middle East, Africa, Asia and Oceania – competing in both team-based and solo-player formats. A multi-layered qualification model will balance competitiveness and inclusivity: combining global rankings, regional qualifiers, and wildcard entries, including solidarity placements, to ensure a broad and representative competitive stage in every game.

The Esports Nations Cup will debut in Riyadh, Saudi Arabia, in November 2026, before moving to a rotating host model, bringing national esports teams to fans and cultures worldwide. Held every two years, the ENC will provide a dependable structure for players and esports organisations, encouraging long-term investment in national team programmes.

Additional information about the Esports Nations Cup will be released in the coming weeks. To stay up to date, visit esportsnationscup.com, and follow ENC on X, Instagram, TikTok and YouTube, and follow the Esports World Cup Foundation on LinkedIn.

About the Esports Nations Cup
The Esports Nations Cup (ENC) is a biennial global esports competition created by the Esports World Cup Foundation (EWCF) that brings national pride to the world stage. Launching in Riyadh, Saudi Arabia, in 2026, the ENC will feature the world’s best players competing not for their clubs, but for their countries, across a lineup of leading esports titles. Built in collaboration with publishers, clubs, and esports organizations, the ENC establishes the first recurring, large-scale platform for national teams in esports. Beyond competition, it aims to fuel fandom, inspire heroes, and provide sustainable pathways for nations, players, and partners to grow within the global esports ecosystem. esportsnationscup.com

About Esports World Cup Foundation
The Esports World Cup Foundation (EWCF) is a non-profit organization based in Riyadh, Saudi Arabia, dedicated to advancing and professionalizing the global esports industry. Through the annual Esports World Cup (EWC) and the biennial Esports Nations Cup (ENC), EWCF brings together the world’s top players, leading clubs, and millions of fans for the biggest stages in competitive gaming. Beyond hosting tournaments, the Foundation works year-round to grow the esports ecosystem, support talent development, and create lasting opportunities for players, teams, and partners worldwide.

 

Ulike Launches Share Your Light Campaign for the Holiday Season — A Celebration of Confidence and Connection

NEW YORK, Nov. 26, 2025 /PRNewswire/ — Ulike, the world’s most-loved at-home hair removal brand, has launched Share Your Light, a special campaign for the holidays that perfectly embodies what the company stands for: championing confidence.


Instead of focusing solely on savings, Ulike is taking a more meaningful route with its exclusive Ulike Air 10 Holiday Gift Set — one of the most thoughtful tech gifts of the season. With the recent shift toward beauty and wellness gifting, and as consumers prioritize useful gifts instead of novelty items, this gift set ensures the emotional connection around gifting stays intact.

Share Your Light comes at the perfect time of the year, when the season is filled with sparkle and warmth. Ulike’s safe, science-backed technology makes sure the gift is as innovative as it is fulfilling. Leading the beauty tech space while making millions of holidays feel more special marks a significant moment for the brand.

Ulike Air 10 Holiday Gift Set 

An Amazon-favorite, the Ulike Air 10, has been revamped into Purple and Pink editions for the holidays and is discounted to $259 (originally $359). Delivering 96% hair reduction in just two weeks, the Air 10 targets stubborn hair with ease. It is FDA-cleared for safety and easily stows in your bag.

Ulike’s ReGlow LED Light Therapy Mask is also part of the brand’s holiday savings. As one of the most efficient masks on the market, it delivers clearer skin within two weeks. It’s powered by four times the number of LEDs compared to competitor masks, outputting four times the power. With 360° mirror tech, ReGlow enables even full-face coverage. It’s available at a 25% discount for the holidays, retailing for $299.

Ulike has also paired its Air 10 with the ReGlow LED Mask in a limited-edition GLOW DUO bundle. For a discounted price of $548 (originally $748), the bundle delivers an effortless glow from head to toe. It’s the best choice for going hair-free while enhancing facial tone.

Share Your Light

The Holiday Gift Sets launch on December 1, 2025, and are available for Black Friday, Cyber Monday, and Christmas. The campaign also includes BFCM and greeting card sharing, awarding customers with cards to share when they purchase a device.

Ulike’s holiday campaign highlights three layers of meaning. The first is the physical layer representing Air 10’s innovative technology. The second is the emotional layer of confidence and ease that comes from long-lasting smoothness. The third layer is the social aspect of sharing: a reminder that the holidays are for connection.

Ulike has recently expanded into U.S. offline retail, marking its launch at Ulta Beauty, where both Ulike’s devices and its sub-brand JMOON are now available. This expansion comes at a key moment as the brand introduces its holiday campaign and broadens its presence across major retailers.

Ulike is also offering holiday savings for its sub-brand JMOON. The JMOON Ucollagen+ Device will be available for $399 (originally $499) at Nordstrom and Bloomingdale’s during their Black Friday and Cyber Monday promotions. This limited-time offer gives shoppers an accessible way to experience JMOON’s advanced collagen-boosting technology.

About Ulike

Since 2013, Ulike has harnessed the power of clinical technology to create luxurious, comfortable, and cost-effective at-home skincare solutions. The brand is known for its FDA-cleared, dermatologist-recommended IPL and LED beauty devices, designed to deliver professional-grade results from home. With over 7 million units sold across 17 countries, Ulike continues to lead in innovation, investing heavily in research to provide cutting-edge beauty-tech solutions.

Learn more at Ulike.com

PRESS CONTACT
Alessio Bradde
Global Communications & PR Senior Manager
alessiobradde@ulike.com

These Beetles Gel Polish Winter Picks are the Perfect Gifts This Holiday Season

Bring Holiday Sparkle to Beauty Enthusiasts, Family, Friends, or Anyone Who Loves a Touch of Glam

NEW YORK, Nov. 26, 2025 /PRNewswire/ — The holidays mark the start of gifting season, and Beetles Gel Polish makes an ideal present. With festive touches and heartfelt appeal, its holiday sets continue to delight users. Whether gifting a loved one or treating yourself, these curated collections bring joy and warmth to every celebration.


The Go-To Gift for the Holiday Season

Beetles Gel Polish aims to make holiday gifting easier by offering what shoppers value most: joyful energy, sentimental meaning, and trend-forward style. With aesthetically pleasing, ready-to-gift packaging, its beauty sets feel personal, thoughtful, and immediately useful, which helps address the annual challenge of choosing a holiday present that feels both meaningful and broadly appealing.

This winter release includes 58 holiday sets featuring a wide range of shades, styles, and tools designed for different types of beauty lovers. From surprise-driven gifts to practical picks and versatile crowd-pleasers, the collection highlights three representative sets below:

  • Merry Glitzmas Advent Calendar — the surprise pick
  • Crystal Christmas Gel Nail Kit — the practical pick
  • Christmas Lash Cluster Gift Kit — the universal pick

Beetles Merry Glitzmas Advent Calendar: Sparkle at Your Fingertips

This Christmas-exclusive advent calendar unveils 24 moments of curated luxury, each designed to make the holiday countdown feel truly special. Inside, you’ll find everything from radiant gel polishes to premium nail-care essentials, which are thoughtfully arranged to elevate every step of the journey. A mini lamp is also included, ensuring effortless, salon-quality curing anytime and anywhere.

A refined gift for beauty lovers, surprise seekers, and anyone dear to your heart, this 24-day celebration of color and glow delivers a sense of warmth, elegance, and heartfelt appreciation throughout the festive season.

Beetles Crystal Christmas 12 Colors Gel Nail Kit: A Christmas Tree of Creativity

This all-in-one kit includes a full set of tools and a nail lamp, making it ideal for any first-time gel users. Its Christmas-tree display stand turns DIY into part of the holiday décor, while each finished press-on becomes a personalized ornament. The set adds creativity, fun, and festive charm to every nail art session, whether you’re building your own “Mani Christmas Tree” or enjoying a small holiday moment at your desk.

Beetles Christmas Lash Cluster Gift Kit: A Portable Lash Wardrobe

This kit blends charming holiday-themed accessories with practical lash essentials, making it easy to use, store, carry, and personalize, like a portable “lash wardrobe.” Presented in an elegant Christmas gift box and paired with a greeting card, it offers a beautifully thoughtful gifting experience. With its refined packaging and travel-friendly design, it becomes a touch of eye-enhancing magic for anyone who loves beauty.

Beauty as Connection

Beetles fits naturally into every occasion: Christmas parties, family gatherings, Secret Santa, winter travel, or a year-end self-treat. The kits are as enjoyable to give as they are to receive. If you’re seeking a gift that transcends the ordinary, one that becomes a heartfelt exchange, a cherished shared moment, or a luminous memory, these gel polish kits turn that feeling into something beautifully tangible.

Explore more holiday picks by Beetles Gel Polish:Gift Guide.

About Beetles

Founded in the U.S. in 2017, Beetles Gel Polish has grown from a cult favorite into one of the world’s most trusted nail brands. With a vision to make beauty a mindful ritual, Beetles transforms nail art into an immersive experience of creativity, confidence, and connection.

From salon-quality gel formulas to DIY-friendly innovations, Beetles Gel Polish empowers every user — from beginners to pros — to express themselves through the nail journey.

Read more about the latest nail trends at: https://www.beetlesgel.com/pages/blogs 

PRESS CONTACT
brand@beetlesgel.com 

FranklinWH aPower S Wins “Best-in-Show” in Solar Power World’s 2025 Top Products Awards

SAN JOSE, Calif., Nov. 26, 2025 /PRNewswire/ — FranklinWH Energy Storage Inc., a leader in residential energy storage solutions, is proud to announce that its newly launched home battery, the aPower S, has been selected as a Best-in-Show winner in the Residential category of Solar Power World’s 2025 Top Products contest.

The annual Top Products awards program from Solar Power World honors the most innovative and installer-friendly technologies in the solar and storage industry, with a particular emphasis this year on solutions that improve ease-of-use during installation and commissioning. The recognition of the aPower S underscores FranklinWH’s commitment to elevating installer experience and delivering homeowner value.

What Sets the aPower S Apart

FranklinWH’s value that product innovation should be market-oriented and technology-driven is what enables aPower S to gain a competitive edge:

  • With a leading-edge usable storage capacity of 15 kWh and the ability to manage up to 20 kW of PV input power, a single aPower S unit meets the growing demands of modern homes.
  • Its direct DC solar integration system architecture and backward compatibility minimize the need for extra equipment and simplify future expansions.
  • Designed with top-quality components, advanced thermal design and a long-term warranty, it delivers unrivaled reliability and performance, with flexible scalability.

“Being chosen as a Best-in-Show winner by Solar Power World is a tremendous validation of our efforts,” said Gary Lam, CEO & Co-Founder of FranklinWH. “The aPower S was built to meet the evolving energy demand for homeowners: higher loads, more intelligent energy use, and long-term resiliency. This award reflects our team’s dedication to creating storage solutions that aren’t only technically advanced. They’re designed to be truly practical for installers and meaningful for homeowners.”

As the home energy storage market continues to accelerate, FranklinWH plans to continue expanding manufacturing capacity, installer partnerships and ecosystem integration. The company views this award as both an endorsement of what the aPower S already achieves and a motivation for future innovation.

FranklinWH’s commitment to U.S. manufacturing further strengthens this momentum. With its new domestic production facility now in place, the company is ramping up its capacity to innovate faster, maintain greater market stability, and shorten delivery timelines for installers and homeowners.

About FranklinWH

FranklinWH Energy Storage is the manufacturer of the FranklinWH System, a next-generation home energy management and storage solution. Headquartered in the San Francisco Bay Area, FranklinWH’s team brings decades of experience across energy system design, manufacturing, sales, and installation. The company is AVL-listed with multiple financial institutions and continues to empower homeowners to achieve true energy freedom. Learn more at franklinwh.com.

Media Contact:
Media@franklinwh.com

AmChamSG Manpower Survey Reveals AI Disruption and Workforce Contraction alongside Progress in Local Talent Skills at Human Capital Conference

SINGAPORE, Nov. 26, 2025 /PRNewswire/ — The American Chamber of Commerce in Singapore (AmChamSG) hosted its annual Human Capital Conference – themed ‘Taming the Algorithm: Staying Ahead in the Age of AI’ – with guest-of-honor Minister for Manpower and Second Minister for Trade & Industry, Dr. Tan See Leng.

The conference saw the release of the 2025 AmChamSG Manpower Survey findings, which highlight growing concerns over workforce contraction and AI disruption alongside positive developments in local talent skill gaps and hybrid work adoption.

Additionally, outstanding graduates from the Singapore University of Social Sciences (SUSS) who received the AmChamSG Awards earlier this year were recognized for their achievements.

Key Findings: 2025 AmChamSG Manpower Survey

Developed in partnership with the Center for Creative Leadership (CCL), the 2025 AmChamSG Manpower Survey examined the changing landscape of Singapore’s job market.

Key findings include:

  • Workforce Contraction and AI Disruption: Over 40% of companies anticipate reducing headcount in the next year, primarily in areas such as data analytics, customer service, and finance. Separately, close to half (49%) expect some job reductions due to AI adoption over the next two years.
  • Narrowing Local Skill Gaps, but Global Exposure Lags: Critical skill gaps among mid-level local talent have reduced in areas such as creativity, adaptability, entrepreneurial thinking, and communication. This underscores the need for sustained collective efforts by the government, companies, universities, and trade organizations to further strengthen Singaporeans’ skills and capabilities. However, ‘lack of overseas exposure’ remains the top barrier preventing more Singaporeans and PRs from taking senior leadership roles, with 46% of companies citing it as the most significant constraint.
  • Hybrid Work Adoption and Local Talent Investment: 56% of companies surveyed have fully embraced flexible work policies, with more than half of employees viewed as “Champions” of hybrid work environments. In parallel, employers express strong confidence in Singapore’s Institutes of Higher Learning and are sustaining investments in structured training and mentorship programs to strengthen the local talent pipeline.

Ms. Elisa Mallis, Global Vice President of Research, Innovation & New Content Creation, Center for Creative Leadership and Chair, AmChamSG Board of Governors, AmCham Singapore said, “The survey results affirm that progress happens when stakeholders – government, industry leaders and workers, move together. We are seeing growth among local talent, and there is room to deepen global exposure and experience. As AI reshapes roles, building adaptability across the workforce will help keep Singapore competitive. This is a shared effort, and everyone has a part to play.”

AmChamSG Recognizes Outstanding SUSS Graduates

Earlier this year, AmChamSG committed S$14,000 to support four convocation awards over the next four years that reinforce the Chamber’s commitment to nurturing future business leaders and supporting the development of the local workforce. The award recipients were recognized at the AmChamSG Human Capital Conference for outstanding achievement in the part-time Bachelor of Science in Business Program.  

AmCham Singapore CEO Dr. Hsien-Hsien Lei said, “It is a joy to be able to celebrate the outstanding achievements and hard work of these adult learners who balanced work priorities, family needs and higher education to graduate at the top of their cohort. The latest manpower survey results emphasize the critical demand for talent such as these recent graduates who exemplify the best of a resilient and highly adaptable local workforce.”

The full 2025 Manpower Survey Results can be uploaded from this link: https://amcham.com.sg/wp-content/uploads/2025/11/Manpower-Survey-2025-Final-Version.pdf.

– END –

About AmCham Singapore

Established in 1973, the American Chamber of Commerce in Singapore (AmChamSG) is the largest and the most active international business association in Singapore and Southeast Asia, with over 660 American and other global companies with significant U.S. business interests. AmChamSG is an independent, non-partisan business organization with the goal of offering insights and facilitating access and connections that provide members with a comprehensive understanding of the local, regional, and global operating environments. Our mission – to create value for our members by providing advocacy, community, and thought leadership. Visit: www.amcham.com.sg 

CHIGEE Unveils Biggest Black Friday Sale of the Year: Up to 25% Off + Free Extended Warranty + Gift Cards

SHENZHEN, China, Nov. 26, 2025 /PRNewswire/ — CHIGEE, a pioneering manufacturer of advanced motorcycle navigation systems and smart riding solutions, today announced its highly anticipated Black Friday promotion, offering riders exceptional savings on its flagship AIO-5 and AIO-6 series devices, as well as a full range of accessories – featuring the deepest discounts of 2025, combined with exclusive extended warranty coverage and gift card rewards.

CHIGEE 2025 Black Friday Sale: Year's Biggest Savings on CHIGEE Navigation
CHIGEE 2025 Black Friday Sale: Year’s Biggest Savings on CHIGEE Navigation

Running from November 25 through December 8, 2025, this represents the largest savings opportunity of the year for riders looking to upgrade their navigation technology.

Year’s Biggest Discounts:

  • AIO-6 Series: 15% OFF
  • AIO-5 Series: 25% OFF
  • All Accessories: 15% OFF

FREE 12-Month Extended Warranty

Every CHIGEE Display purchase during the Black Friday sale includes an additional 12 months of warranty coverage at no extra cost – bringing total protection to 24 months. The extended warranty is automatically added to all qualifying devices.

eGift Card Bonus

Receive up to $35 in eGift cards with qualifying purchases to use on your next order.

Featured Products:

AIO-6 Series: The latest generation featuring enhanced processing power, improved display technology, and advanced connectivity for seamless navigation and real-time updates. Now 15% off.

AIO-5 Series: The proven platform acclaimed worldwide for reliability and intuitive interface. At 25% off, this is the largest discount ever offered on this popular system.

Accessories: Complete your riding setup with CHIGEE’s range of premium mounting solutions, protective cases, and components – all 15% off.

Promotion Details:

  • Period: November 25 – December 8, 2025
  • Discounts: Up to 25% off
  • Free Bonus: 12-month extended warranty on all displays
  • Rewards: Up to $35 eGift card based on purchase amount
  • Availability: Through CHIGEE official website chigee.com

About CHIGEE

CHIGEE is a leading innovator in motorcycle electronics, specializing in advanced navigation systems, dash cameras, and smart riding solutions. With a focus on enhancing rider safety and experience, CHIGEE combines cutting-edge technology with user-centric design to empower motorcyclists worldwide.

For more information, visit chigee.com or follow us on @Chigee Global.

Media Contact: press@chigeego.com

Black Friday Sale: https://www.chigee.com/pages/sale

insMind Launches AI Agent for Smarter, Flexible Visual Creation

From a single prompt, create AI-generated images and videos in one seamless flow—faster and easier than ever.

SINGAPORE, Nov. 25, 2025 /PRNewswire/ — insMind, an AI-powered platform for image and video creation, today announced the launch of insMind AI Agent, a feature designed to simplify and scale visual creation. With one prompt, users can instantly generate images, videos, and other visual tasks within a seamless production flow.

insMind AI Agent: create AI-generated images and videos in one canvas
insMind AI Agent: create AI-generated images and videos in one canvas

Inside insMind: How the AI Agent Simplifies Visual Creation

Effortless Chat and Creation in One Canvas
insMind integrates image generation, editing, and video creation into a unified workflow. Through live chat, the AI Agent interprets prompts, clarifies direction, organizes ideas, and provides suggestions. Users can refine, compare, and animate visuals in the same space, ensuring a smooth creative experience.

Edit, Refine, and Explore Without Limits
Within insMind Canvas, every visual is editable and expandable. Users can adjust text, layout, colors, and styles, generate similar images or variations, and refine videos directly through chat. This enables continuous exploration as ideas evolve.

Top AI Models, Smarter Execution
AI Agent brings together leading AI video and image models, including GPT-4o, Nano Banana, Recraft, Sora 2, VEO 3, Wan 2.5, Hailuo, and Kling AI—in one platform. It analyzes each prompt to identify intent and automatically triggers the correct model, streamlining workflows and reducing manual steps.

Ready-Made AI Templates for Real Needs
insMind offers 100+ AI templates across e-commerce, social media marketing, and product design. Users can upload images, update prompts, and quickly generate professional visuals aligned with practical needs.

Generate Product Sets for E-commerce
AI Agent also creates consistent product sets tailored to marketplace standards. By analyzing reference images and trending styles on platforms like Amazon, it produces visuals that match size, style, and visual requirements.

“With AI Agent, our goal is to make visual creation as effortless as inspiration,” said James Miller, Product Manager at insMind. “From a single sketch and prompt, users can now generate complete image and video campaigns—faster, smarter, and ready for use.”

About insMind
insMind is a Singapore-based AI creative platform that enables users to produce high-quality images and videos in minutes. It unifies advanced AI models to make visual creation faster, simpler, and more accessible worldwide.

To learn more, visit https://www.insmind.com/ and https://www.insmind.com/ai-agent/ 

Global Drama Association Launches at TikTok Headquarters in New York, Unveiling Landmark Short Drama Fund

NEW YORK, Nov. 25, 2025 /PRNewswire/ — The Global Drama Association (GDA) officially launched last week in a landmark ceremony held at the TikTok headquarters in New York City, marking a significant step towards advancing the short drama industry on a global scale. The event gathered over 100 esteemed international industry professionals, including actors, directors, producers, investors and influencers, to celebrate the association’s founding.

Global Drama Association launching event on Nov 15th in New York
Global Drama Association launching event on Nov 15th in New York

Guided by the vision of “Making Short Drama the Language of Our Time,” the GDA is dedicated to promoting innovation and global development in the short drama industry. The association brings together outstanding talents and institutions from film, television, technology, and cultural sectors to build an international platform for creation, collaboration, investment, and promotion.

A cornerstone of the GDA’s mission is the unveiling of the Global Drama Fund, a key strategic initiative designed to empower the next generation of storytellers. The fund will provide emerging screenwriters, directors, and actors with crucial creative and financial support, professional mentorship, and international exposure opportunities, fostering professionalization and diversification from screenwriting to global distribution.

“The digital era demands new forms of storytelling, and short drama, especially AI-generated ones—is at the forefront of this cultural shift,” said Donghui Zhuang, Chairman of the Global Drama Association. “The Global Drama Fund is our tangible commitment to nurturing the talent that will define this new language.”

The GDA will actively encourage the integration of entertainment and business, exploring emerging formats such as AI-assisted storytelling, virtual production, and interactive short dramas to shape the future of the medium.

About Global Drama Association (GDA):

The Global Drama Association (GDA) is dedicated to promoting the innovation and global development of the short drama industry. By bringing together outstanding talents and institutions from film, television, technology, and cultural sectors, the Association strives to build an international platform for creation, collaboration, investment connections, and promotion. Guided by the hope of “Making everybody the star of vertical drama”, GDA focuses on advancing the professionalization and diversification of short drama creation and actively encourages the integration of entertainment, business and social media to drive the industry forward. The GDA will also commit to protecting copyrights and promoting a healthy ecosystem of the vertical drama industry.

CONTACT: info@globaldramaassociation.org