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German Brewery Paulaner is making the SoundTrack to Oktoberfest

Every day, thousands of people roll their suitcases through Munich Airport.

MUNICH, GERMANY – news aktuell – 21 September 2023 – During Oktoberfest, they can now use them to create music. To celebrate Paulaner’s special connection to Oktoberfest, the brewery and the creative agency thjnk Munich are ringing in Oktoberfest 2023 in a very special way – with the Paulaner SoundTrack.

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Shortly before the opening: The Paulaner “SoundTrack” is the new tourist attraction at Munich Airport on the occasion of Oktoberfest

– Pictures and video are available at AP

What is the SoundTrack?

The Paulaner SoundTrack is a publicly accessible, innovative installation between Terminals 1 and 2 at Munich Airport. It will be getting all travellers into the Oktoberfest mood.

More specifically, it is a walkable track made of acrylic glass into which precise grooves have been milled. As soon as you walk along the track with your wheeled suitcase at the speed set by a strip of light, various tones can be heard. In sequence, these tones produce the melody of the well-known Oktoberfest song Ein Prosit der Gemütlichkeit.

It’s obvious that only one melody is suitable for Paulaner’s ‘soundtrack’: Ein Prosit der Gemütlichkeit is the Oktoberfest classic that makes Oktoberfest visitors raise their mugs – up to three times an hour. The fact that a suitcase is capable of playing an exact melody from a sequence of different groove frequencies is based on precise calculations by Canadian doctor and audiologist Marshall Chasin.

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Finally, suitcase pulling is fun! If you run your wheelie bags over the precisely milled grooves of the “SoundTrack”, you create the most popular song of the Oktoberfest: “Ein Prosit der Gemütlichkeit”

Around 20% of the approximately six million annual Oktoberfest visitors travel from abroad to toast with the specially brewed Oktoberfest beer. Paulaner is an essential part of this tradition. Because as one of six breweries in Munich, Paulaner has the privilege of being the official Oktoberfest beer. The tasty Paulaner Oktoberfest beer is the original from Munich, and is even the best-selling Oktoberfest beer in retail. It is therefore the best way to properly welcome Oktoberfest visitors to Munich.

Moving image and photo material as well as further information on the video material can be found under the link.

Hashtag: #Paulaner

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Heritage drinks brand Yeo’s launches spectacular Drinkable Garden at Gardens by the Bay

SINGAPORE – Media OutReach – 21 September 2023 – Singapore’s iconic heritage brand, Yeo Hiap Seng, (Yeo’s) has launched the Yeo’s Drinkable Garden, a refreshing and immersive experience at Singapore’s premier horticultural destination, Gardens by the Bay.

Yeo's Drinkable Garden pays homage to the humble chrysanthemum flower
Yeo’s Drinkable Garden pays homage to the humble chrysanthemum flower

The Yeo’s Drinkable Garden takes visitors on a multi-sensorial journey inspired by the brand’s signature and most distinguishable drink – Yeo’s chrysanthemum tea. The month-long exhibit pays homage to the humble chrysanthemum and is a feast for the senses, featuring an installation inspired by different Yeo’s chrysanthemum brews – Yeo’s iconic signature Chrysanthemum Tea, the newly launched ‘heavenly’ rare Snow Chrysanthemum Tea and a “test-kitchen” Rose-Infused Chrysanthemum brew.

The botanical experience will tell the story of the exceptional quality and craft behind each Yeo’s drink. Visitors will learn about the unique benefits across a variety of chrysanthemums and get a glimpse into the intricate craft infused into making Yeo’s chrysanthemum tea – from the growing and harvesting of fresh flower petals, through to the drying process, the masterful brewing techniques and to the final step of meticulous cooling and packaging.

Also on site will be the special edition Yeo’s signature chrysanthemum tea, that commemorates the centenary of Singapore’s founding Prime Minister, the late Mr Lee Kuan Yew, and to celebrate his legacy as Singapore’s “chief gardener” and his visionary role in transforming Singapore into a green city. The commemorative Yeo’s packs are not for sale, and will be distributed in educational settings around Singapore. Gardens by the Bay, a ground-breaking project made possible by the foundation laid by Mr Lee, will be one of multiple distribution points all over Singapore, where packs will be given to visitors for free while stocks last.

Said Ong Yuh Hwang, CEO, Yeo Hiap Seng:

Yeo’s continues to promise on its heritage of producing intricately crafted drinks using only quality ingredients. Our Yeo’s Drinkable Garden is a reflection of the core values of our signature drink – real chrysanthemum flowers filled with aroma and flavour, brewed in its purest form with no compromise on taste – a true celebration of the best of our heritage combined with creativity and innovation.”

The Yeo’s Drinkable Garden and the launch of new chrysanthemum flavour also marks the brand’s latest efforts in diversifying its primary product ingredients to cultivate a more sustainable production practice for the business.

By including and exploring new variants of chrysanthemum flowers into its line of drinks, Yeo’s recognises that promoting diversity within its largest product ingredient will significantly impact its reliance on a singular crop and contribute to a healthy supply of chrysanthemum flowers for the future.

Yeo’s signature Chrysanthemum tea is produced from the aromatic Hang Bai Ju chrysanthemum. Each Yeo’s chrysanthemum packet contains at least ten extracted chrysanthemum flowers that are freshly brewed, producing the iconic aroma with cooling properties distinct only from Grade A Hang Bai Ju Chrysanthemum flowers.

Yeo’s newly launched Snow ‘Kunlun’ Chrysanthemum inherits its highly flavourful attributes from the gradual pace of growth unique to the cool temperatures found in China’s Kunlun Mountains.

Yeo’s Drinkable Garden is a collaboration between Yeo’s, Gardens by the Bay and award-winning botanical studio, This Humid House, renowned for their bold contemporary creations that reflect the climate, geography and collective culture of our surroundings.

Yeo's Drinkable Garden is located within the Flower Dome of premier horticultural destination Gardens by the Bay
Yeo’s Drinkable Garden is located within the Flower Dome of premier horticultural destination Gardens by the Bay

The Drinkable Garden complements Gardens by the Bay’s upcoming Chrysanthemum Charm – the penultimate changing floral display in Flower Dome for 2023, which opens on Sep 29. Chrysanthemum Charm is inspired by the open grasslands reminiscent of the steppes of Mongolia and features diverse varieties of chrysanthemums. The floral display is made possible by Yeo’s.

In addition, Yeo’s will also be supporting Gardens by the Bay’s inaugural Flower Carpet, which will open on Sep 23 at Supertree Grove.

Said May Yeo, Assistant CEO, Gardens by the Bay:

“Gardens by the Bay is a horticultural show garden with a strong focus on floral artistry. The installation of beautiful blooms of Yeo’s Drinkable Garden are a stunning example of such floral artistry and will complement the visitor experience in Flower Dome. A ground-breaking project like Gardens by the Bay would not have come to fruition without the late Mr Lee Kuan Yew’s vision of greening the nation. In commemoration of Mr Lee, Gardens by the Bay is one of the venues for distribution of the special edition pack of chrysanthemum tea, to pay tribute to his centenary.”

The Yeo’s Drinkable Garden is open to visitors over the next four weeks from Sept 16th to Oct 13th at the South American Garden in Flower Dome, Gardens by the Bay.

View The Drinkable Garden film here

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Hashtag: #YeosDrinkableGarden #RefreshWhatMatters #YeosSG



The issuer is solely responsible for the content of this announcement.

Yeo Hiap Seng Limited (www.yeos.com.sg)

Yeo Hiap Seng is a Singapore-based heritage brand that has pioneered innovations in Asian beverages for more than a century. It is the first in the world to package Asian drinks in Tetra Brik aseptic cartons using UHT process and the first to offer curry chicken in canned form. Yeo’s popular range of soybean and chrysanthemum drinks is widely sold in Asia, Europe and North America.

The Group serves more than 30 markets around the world where the Yeo’s portfolio of Asian food and beverages are known for its authentic flavours and exceptional quality. More than 80% of its beverages are from healthier choice products, making them the natural choice among consumers.

KAUST enhances the Kingdom’s economic competitiveness by forging transformative research and innovation collaboration with China’s Shenzhen City

HONG KONG SAR – Media OutReach – 21 September 2023 – King Abdullah University of Science and Technology (KAUST) has bolstered its strategic ties by collaborating with leading innovation and academic institutions in Shenzhen, China.

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Shenzhen, one of China’s foremost hubs of technological development and its third most economically and technically developed city after Shanghai and Beijing, is a strategic partner in enhancing the Kingdom’s innovation ecosystem. The collaboration with leading businesses, academics, and innovation specialists in Shenzhen solidifies the University’s reputation as a premier global research and technology hub.

During a visit to the University’s campus on September 14, H.E. Mayor of Shenzhen, Mr. Qin Weizhong, along with 50 delegates from Tsinghua University; Tsinghua Shenzhen International Graduate School (Tsinghua SIGS), Research Institute of Tsinghua University in Shenzhen (RITS); Chinese University of Hong Kong, Shenzhen (CHUK-Shenzhen); Shenzhen InnoX Academy; and Shenzhen Research Institute of Big Data (SRIBD), signed several Memorandum of Understandings (MOUs) with KAUST. These MOUs emphasize shared capabilities in research, education, talent exchange and training, innovation, and entrepreneurship. These collaborations aim to foster a new generation of scientific research and innovation leaders, elevating the Kingdom’s higher education system to unparalleled standards.

The Shenzhen collaboration is part of a central pillar of KAUST’s new strategy, unveiled last month. A component of its renewed vision, the University is intensifying its drive to launch initiatives that establish connections with elite academic institutions and innovation hubs worldwide. These alliances aim to deepen scientific relationships, catalyze technology adoption, and promote research commercialization to uplift the Kingdom’s economic competitiveness.

KAUST President Professor Tony Chan commented, “Our collaboration with esteemed Shenzhen institutions embodies one of KAUST’s primary objectives – to enhance commercialization of our research and promote global research partnerships and talent cultivation. These synergies will amplify our influence and bring tangible benefits to the Kingdom.”

During a reception at the Ritz Carlton in Riyadh on September 16, Shenzhen delegates were co-hosted by KAUST and the Kingdom’s Research Development and Innovation Authority (RDIA) with esteemed speakers H.E. Dr. Munir M. Eldesouki, President of King Abdulaziz City for Science and Technology, and head of the establishment team of the Research Development and Innovation Authority, H.E. Mayor of Shenzhen Mr. Qin Weizhong, H.E. Chinese Ambassador Chen Weiqing and KAUST Professor Jinchao Xu, and nearly 200 representatives attending from various Saudi ministries and the private sectors, including PIF, Saudi Aramco, as well as other critical business, innovation and research leaders in Saudi Arabia and China.

In March 2023, a delegation from KAUST visited Shenzhen, entering into MOUs with top institutes, including CUHK-Shenzhen, RITS, SRIBD, Southern University of Science and Technology, Shenzhen Institute of Advanced Technology, Shenzhen InnoX Academy, International Digital Economy, and X-Institute.

Hashtag: #KAUST

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About KAUST

Established in 2009, King Abdullah University of Science and Technology (KAUST) is a graduate research university devoted to finding solutions for some of the most pressing scientific and technological challenges in the world as well as Saudi Arabia in the areas of food and health, water, energy, environment and the digital domain. KAUST is a curiosity-driven, interdisciplinary, problem-solving environment with state-of-the-art labs, distinguished faculty and talented students.

KAUST brings together the best minds from around the world to advance research. More than 120 different nationalities live, work and study on campus. KAUST is also a catalyst for innovation, economic development and social prosperity, with research resulting in patents and novel products, enterprising startups, regional and global initiatives, and collaboration with other academic institutions, industries and government agencies.

For additional information, visit .

FBS and Thai Influencer Trader Mait Team Up to Empower Traders Through Data-Driven Strategies

BANGKOK, THAILAND – Media OutReach – 21 September 2023 – FBS, a leading international online trading platform, announces its long-term partnership with Trader Mait, a rising YouTube influencer from Thailand who is particularly known for his insightful content on personal finance and trading. In July 2023, Trader Mait took on the role of FBS brand ambassador in Thailand, joining efforts to enhance trading education accessibility.

FBS Team and Trader Mait
FBS Team and Trader Mait

FBS and Trader Mait share their vision of opening the world of trading to the general public. As part of this collaboration, and with the support of FBS, Trader Mait delivers engaging educational videos, trading insights and cases based on his experience. FBS-branded content focuses on topics ranging from Trading Psychology and Risk Management to strategies for Growing One’s Trading Portfolio and Trading Full-Time.

“At FBS, we believe that trading education is fundamental to successful trading. We are excited to have Trader Mait as the FBS brand ambassador and eagerly welcome him to our team. Trader Mait’s dedication to explaining complex concepts in simple terms and desire to educate people strongly resonates with our values,” said Ksenia Molodkina, Strategic Marketing Director FBS.

Speaking about the partnership Trader Mait adds, “I am very excited to collaborate with FBS. Together, we can make a much more significant impact and reach out to a greater number of traders here in Thailand and the neighboring countries. What we’re doing aims to support ordinary citizens as they’re entering the world of financial markets.”

As the partnership unfolds, FBS and Trader Mait aim to empower individuals with skills and more expert content essential for informed decision-making and risk management in trading.

To learn more about FBS, visit www.fbs.com/news.

Hashtag: #FBS



The issuer is solely responsible for the content of this announcement.

About FBS

FBS is a licensed worldwide broker with over 14 years of experience and more than 75 international awards. FBS is steadily developing as one of the market’s most trusted brokers, with its traders numbering more than 27,000,000 and its partners exceeding 500,000 around the globe. The annual trading volume of FBS clients is over $8.9 trillion. FBS is also the Official Partner of Leicester City Football Club.

New edition of the academic work “Convincing Political Stakeholders”: a unique insight into the specific practices of interest representation

MUNICH, GERMANY – newsaktuell – 15 September, 2023 – A revised and extended edition of the standard work on interest representation in the European Union by Prof. Klemens Joos, entitled “Convincing Political Stakeholders”, was published on 06.09.2023 (WILEY-VCH Verlag, 1st edition: 2015).

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Prof Dr Klemens Joos / Copyright Image: Nadine Stegemann / Editorial use of this picture is free of charge. Please quote the source: “obs/EUXEA Administration GmbH/Nadine Stegemann

Klemens Joos is the founder of the EUTOP Group, managing partner of the EUXEA Holding corporate group and teaches as an honorary professor for Business Administration – Political Stakeholder Management at the Technical University of Munich (TUM). In a new chapter of the new edition of his book readers gain a unique and case-oriented insight into the concrete practice of governmental relations work in Brussels, which is unjustly narrowed down to the term lobbyism or lobbying. The revised work focuses on the formula Prof. Joos developed for successful interest representation. The new edition provides methodical knowledge for solving problems in complex situations (process trumps content) as well as profound knowledge of the functioning of today’s EU (decision-making structures and decision-making processes).

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Prof Dr Klemens Joos / Copyright Image: Michael Tinnefeld / Editorial use of this picture is free of charge.

Hardly anyone is as familiar with the “engine room” of the EU, with the EU Commission, the European Parliament and the Council of the European Union as the key players, as Prof. Joos. His book is therefore a mandatory reading for all actors on the “stage of the European Union”, not least for companies, associations, organisations and journalists in the EU member states, because it provides deep knowledge of the way in which the modern EU works.

The work is also the theoretical basis of the Master seminar “Political Stakeholder Management”, which Prof. Joos has been teaching at the TUM School of Management since April 2021 (previously at the Faculty of Business Administration at Ludwig-Maximilians-University in Munich: 2013 – 2021).

Prof. Gunther Friedl, Dean of the TUM School of Management: “Klemens Joos succeeds once again in treading new ground with this second edition of his book. He tangibly packs the important distinction between content competence and process competence, without which successful interest representation is not possible, into a formula that reduces the complex task of interest representation to its core and the central relationships.”

Hashtag: #EUTOP

The issuer is solely responsible for the content of this announcement.

Dive into the Taitung Blue Ocean Daily Festival! Experience the Chill Taitung Blue Ocean Daily Life

TAITUNG, TAIWAN – Media OutReach – 20 September 2023 – Welcome to the 2023 Blue Sea Life Festival! We’re inviting you to join us from September 29th to October 1st at the Taitung Flowing Lake. We’ve got an array of exciting activities lined up – from Orchid Island Ipanitika canoes, Amis bamboo rafts, SUP paddle boarding, and canoeing to riding on a Polynesian blue-water outrigger canoe. The experience doesn’t stop there; feast your senses on our Polynesian Ocean Gourmet Market, where you can see, taste, and enjoy all in one go!

2023Taitung Blue Ocean Daily Life
2023Taitung Blue Ocean Daily Life

As the sun sets, prepare to be mesmerized by our water dance performance. A beautiful spectacle of 15 different water patterns spanning 60 meters combine to create a dazzling show akin to fireworks,6 performances per day. Synchronized with musical rhythms, water shapes, and laser animations, the water dance combines light effects, flames, and lasers to transform Flowing Lake into a kaleidoscope of blue sea life.

We warmly welcome everyone to Flowing Lake, where you can immerse yourself day and night in the Daily Blue Sea Life of Taitung, as well as take in Taitung’s unique chill, slow-paced lifestyle.

For more event details, please visit the Facebook fan pages “Amazing Taitung” and “Taitung East Wave Festival.”

Hashtag: #TaitungCountyGovernment

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OctaFX: August inflation data may give more power to the ringgit

Malaysia’s sharp decline in inflation is likely to stop: August figures will likely remain at 2.0%. Against the backdrop of monetary policy easing, this may support the ringgit. Kar Yong Ang, the OctaFX financial market analyst, shares his opinion.

  • Inflation in Malaysia slowed to 2.0% in July. Annual consumer inflation is expected to remain unchanged in August.
  • Due to economic growth and easing inflation, Malaysia’s central bank kept its benchmark interest rate unchanged at the last meeting.
  • In the current economic conditions, USDMYR will decline towards 4.520 and possibly lower.

KUALA LUMPUR, MALAYSIA – Media OutReach – 20 September 2023 – The Department of Statistics Malaysia (DOSM) will release monthly inflation data on 22 September. OctaFX experts suggest that August’s annual consumer inflation will likely remain at 2.0%.

According to official data released last month, Malaysia’s annual inflation rate slowed to 2.0% in July from 2.4% in June. Lower inflation rates were recorded in Food and non-alcoholic beverages (4.4% in July from 4.7% in June) and Restaurants and hotels (5.0% in July from 5.4% in June). Overall, Malaysia’s inflation rate of 2.0% was lower than that of neighbouring regions, with July inflation in Indonesia, the Philippines, and Singapore standing at 3.1%, 4.7%, and 4.1%, respectively.

The Central Bank of Malaysia is satisfied with the reduction in inflation and kept its benchmark interest rate unchanged at the last monetary policy meeting as economic growth and inflation continued to ease.

‘We see the continued growth of the Malaysian economy,’ said Kar Yong Ang. ‘With low consumer inflation and a signal from Malaysia’s central bank that the ringgit continues to demonstrate its strength, we tend to assume that USDMYR will decline towards 4.520 and possibly lower,’ he added.

The issuer is solely responsible for the content of this announcement.

About OctaFX

is an international broker that has been providing online trading services worldwide since 2011. It offers commission-free access to financial markets and various services already utilised by clients from 180 countries who have opened more than 42 million trading accounts. Free educational webinars, articles, and analytical tools they provide help clients reach their investment goals.

The company is involved in a comprehensive network of charitable and humanitarian initiatives, including the improvement of educational infrastructure and short-notice relief projects supporting local communities.

In the APAC region, OctaFX captured the ‘Best Forex Broker Malaysia 2022’ and the ‘Best Global Broker Asia 2022’ awards from Global Banking and Finance Review and International Business Magazine, respectively.

Man Arrested for Attempting to Rob and Murder His Partner in Vientiane Capital

Vientiane Capital police during the arrest of Bounmai Sakda (Photo: Lao SEcurity Magazine)

Vientiane Capital police arrested a 30-year-old man on 18 September for attempting to rob and murder his male partner.