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TCL Hosts Asia-Pacific Launch to Showcase Latest Innovations Designed to Expand Imaginations and Ignite Passions

TCL reveals exciting brand updates and new product range including Mini LED QLED TVS, Soundbars, and Domestic Appliances

BANGKOK, THAILAND – Media OutReach – 25 May 2023 – TCL, the world’s TOP 2 TV brand and TOP 1 98-inch TV brand, today unveiled its latest multi-category products for the Asia Pacific market at an exclusive launch event in Bangkok. From stunning picture quality with its 2023 C Series Mini LED and QLED TVs, to FreshIN+ air conditioner and a slew of upgraded domestic appliances to enable a healthier and more convenient lifestyle, TCL’s latest product line-up underscores its commitment to bringing customers in the region the very best in technological innovation.

TCL Takes the Top 2 TV Brand Position Enjoying Great Success across Asia Pacific

As the world’s TOP 2 TV Brand according to OMDIA’s latest Global TV sets report, TCL is continuing to make its mark across all corners of the globe, with a focus on the Asia Pacific region. The brand is proud to be the No. 1 TV brand in Australia and the Philippines, and the No. 2 TV brand in Myanmar and Indonesia. In other key markets, such as Thailand, TCL announced they are rapidly rising up the ranks, testament to its commitment to providing millions of APAC customers with the innovative technology solutions they deserve.

Expanding Imaginations Through Innovative Display Technology – Introducing the Latest Generation of TCL Mini LED with the 2023 C Series

A pioneer and a leader of Mini LED technology, TCL proudly introduced its latest generation technology, to audiences in APAC. The C845 is the newest addition to TCL’s Mini LED TV line-up, with more local dimming zones at work providing infinite contrast dimensions, high efficiency and wide luminous angle Mini LEDs to achieve the highest brightness levels to date of HDR 2000 nits available in 55”, 65”, 75”, and 85” models and backed by AiPQ Processor 3.0, the TCL C845 delivers outstanding picture quality combined with unparalleled sound thanks to Dolby Vision IQ & Dolby Atmos.

Countless Colors and Endless Entertainment with All-New C745 & C645 QLED TVs

For gamers, TCL introduced its new TCL C745 which combines QLED with Full Array Local Dimming technology, 4K HDR and industry leading refresh rate of 144Hz VRR and a 240Hz Game Accelerator for smooth, sharp and colorful HDR picture quality. The new TCL C645 is equipped with TCL QLED technology for outstanding color expression, certified with Dolby Vision and Dolby Atmos and packed with a 120 HZ Game Accelerator, making it an excellent value option for those who seek high-quality and interactive home entertainment experiences.

TCL also unveiled its new 2023 Red Dot Award winning S64 Series Dolby Audio Soundbars, which pair perfectly with TCL TVs to guarantee silky smooth audio with rich bass tones, even with the volume turned right up.

Enhanced Domestic Appliances for a Healthier, More Convenient Lifestyle

TCL also launched a suite of new products for the home with the aim of enabling a seamless and healthy connected lifestyle.

The brand shared updates on Air Conditioners, with its innovative Gentle Cool series with its new sleek, minimalist, easy-to-clean design and the new FreshIN+ Series complete with industry first two-way air replacement system which not only brings in fresh air, but expels poor-quality air for a healthier indoor environment.

TCL also introduced its latest refrigerator and washing machine offerings to Asia consumers to help them live healthier and more convenient lives.

Developing Sustainable Technology for People and the Planet: TCL’s Commitment

As a leading consumer electronics company, TCL is committed to technology solutions which are socially responsible, have a low impact on the environment and are developed and manufactured in the most sustainable way.

As highlighted in the TCL ESG Report, TCL pledged to make significant reductions in order to improve its environmental impact. By 2025, TCL aims to reduce greenhouse gas emissions by 18%, water consumption by 27%, electricity consumption by 14%, natural gas consumption by 70%, and EPS consumption by 10%, and the use of large packaging materials by 6% in a bid to protect the future of our planet.

Igniting Passion in Sports; TCL Highlights New Sponsorships for Asia Pacific Market

TCL has long been a champion of sports, making it an integral part of its global strategy as it aims to strengthen its influence around the world. In Asia Pacific, TCL announced that it is supporting several leading teams and events across the region.

TCL is proud to be bringing the world’s largest basketball tournament to the Philippines ahead of the forthcoming FIBA Basketball World Cup 2023, which will be hosted by multiple nations in Asia for the first time in its history.

Beyond basketball, TCL has set up a number of well-established partnerships with some of the world’s leading football teams, including the Spanish and Italian national teams as well as with one of the most iconic football clubs in the world – Arsenal, who enjoy a large Asian fanbase. Catering to the needs of Aussie sports fans, TCL are also proud sponsors of the Australian Football League and the Melbourne Renegades cricket team.

Through this ambitious sponsorship pipeline, TCL hopes to further demonstrate its commitment to Asia Pacific, offering customers in the region access to the latest and greatest innovations and experiences.

Hashtag: #TCL

The issuer is solely responsible for the content of this announcement.

TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances. Visit the TCL website at .

TCL Introduces New Mini LED QLED TVs, Soundbars and Smart Home Devices, Delivering Immersive Entertainment and Innovative Domestic Solutions to Audiences in Asia-Pacific

TCL’s industry leading display technology delivers world class home theatre experiences alongside innovations that help consumers lead healthier, more connected lifestyles.

BANGKOK, THAILAND – Media OutReach – 25 May 2023 – TCL, a leading consumer electronics brand and the world’s top two TV brand, reinforces its position in home entertainment and smart domestic tech by launching its new range of TV’s, Soundbars, Air Conditioners, Refrigerators and Washing Machines to audiences in Asia Pacific – elevating home experiences and inspiring consumers to live more fulfilled lives.

Going Big with TCL 2023 XL Collection TVs

As the global top one 98-in TV brand, TCL is rolling out new TVs in 65″, 75″, 85″ and 98″ size options in Mini LED and QLED lines. The XL Collection promises total cinema-like viewing from the comfort of your living room, without any loss of detail. When sitting about three meters away from the 98-inch TV at home, users enjoy the same 60-degrees field of view as watching a huge 30-meters screen from the middle row, center seats at a movie theater.

New Realms of Entertainment with TCL C Series TVs and Latest Soundbars

A pioneer of display technology and setting the industry benchmark when it comes to Mini LED, TCL is proud to launch the New TCL C845 Mini LED TV: a superior entertainment hub built with the latest generation of TCL Mini LED technology offering an even better visual experience thanks to high and precise contrast, less blooming, peak brightness, and better uniformity.

TCL C845 sets the bar for outstanding audio-visual quality and software function, ensuring excellent performance across any given user scenario. Based on TCL Mini LED technology, and backed by AiPQ Processor 3.0 picture quality algorithms, this model delivers outstanding visuals. With peak brightness of 2000 nits and superior contrast making it TCL’s all round TV. In addition, with Game Master 2.0, HDMI 2.1, ALLM, 144Hz VRR, FreeSync Premium Pro, TCL Game bar, 240Hz Game Accelerator and the latest HDR formats supported (including HDR10+, HLG, Dolby Vision, Dolby Vision IQ), this new TCL Mini LED TV is the best companion to enjoy HDR movies, sports, and games. The TCL C845 is now available in 55”, 65″, 75”, and 85” sizes.

TCL is also adding two updates to its QLED range. The TCL QLED 4K TV C745, which combines QLED together with Full Array Local Dimming technology and 144Hz VRR for smooth, sharp, and colorful HDR picture quality. The TCL C745 also comes with Game Master 2.0 – a collection of TCL software functions tailored to optimize your gaming experience, making it the best gaming TV proposition in its field. The TCL C745 is now available in 55”, 65”, and 75” sizes.

Finally, TCL’s best-in-class QLED TV, the TCL 4K TV C645 combines QLED technology, delivering genuine cinematic colour made from over a billion colours and shades. With Game Master, FreeSync, and latest HDR formats supported (including HDR10+, Dolby Vision), this TV is excellent value for those who want high-quality, interactive home entertainment and is now available in 43”, 50”, 55”, 65”, 75”, 85″ screen sizes.

The perfect partner for its TVs, TCL is also introducing the latest soundbars with superior surround-sound capabilities to compliment the TVs’ exceptional picture quality and deliver cinema-worthy audio-visual performance.

Enjoy a Healthier and More Comfortable Life with TCL Air Conditioners

Air conditioners have evolved from machines tasked with just accurate temperature control to sophisticated devices, able to create comfortable atmospheric conditions, with smart functionality and added health benefits.TCL has been offering air conditioning products every step of the way, which has forged TCL’s all-round AC line up.

TCL GentleCooL Series AC incorporates a wide range of powerful functions aimed at maintaining the harmonious balance of a cool, clean and pleasant living space. This year, GentleCool will be updated with a new appearance of which represents TCL’s design concept of round sky and square earth.

From the perspective of comfort matched by health, TCL has introduced the TCL FreshIN Series, with a new upgrade set to be available soon in Asia-Pacific. With the latest upgrade, the FreshIN+ will feature a “breathing functionality” which not only allows the AC to inhale fresh air but also exhale used air, ensuring the atmosphere condition is kept fresh and comfortable. The latest upgrade will also be more intuitive and intelligent with a built-in sensor which detects TVOC in the air which initiates the breathing mode. Results are displayed in real time on the dashboard, on top of the already powerful fresh air functionalities.

Free Build-In and Intelligent Fresh Refrigerators

TCL’s latest Free Build-In refrigerator features three defining features based on TCL’s advanced technology and elevated design.

The TCL C521CD Free Build-In with Base Cooling Technology helps to ensure heat dissipation is controlled with precision and the sides and top of the fridge do not conduct heat. It doesn’t require extra space around those areas, making it easier for you to keep clean.

With a sleek and seamless design thanks to the smooth recessed hinge door that sits flush to an ultra-thin body, the TCL C521CD also adopts the fourth generation of microporous foam technology resulting in a thinner structure with the same capacity and better insulation effects.

All three features make it possible that, the Free Build In refrigerator can perfectly fit into your kitchen, with only 0.4 centimeter required on both sides.

Moreover, TCL’s Intelligent Fresh Series are equipped with smart functions to keep your food chilled at the right temperature and ensure it stays fresher for longer, with the innovative Multi Air flow system, twin eco-inverters, AI radar, and the Automatic Anion-releasing Technology (AAT) .

Double-A Class Washing Machines Make Doing Laundry Greener, Healthier and more Convenient

Rated as A-class in both energy efficiency and noise level, TCL P12 Series washing machines have an anti-bacteria gasket coated with material which effectively inhibits the production of bacteria and mildew, keeping laundry ultra-clean. What’s more, the Steam Wash function utilizes the power of pure steam which fully saturates all the fibers of the garments to obliterate stains and the most common bacteria, to guarantee a deep hygienic clean and reduce ironing requirements.

The New C210 Ecorora Washer/Dryer Combo Series is equipped with a DD inverter attached directly to the drum, making it more stable, reducing energy and water consumption and noise. With only one drum for washing and drying the TCL C210 is highly efficient and also utilizes pure steam sterilization to ensure clothes are not only free from stains but better for users’ health.

Discover TCL’s full extensive range of innovative consumer electronics, rolling out to markets in Asia-Pacific in the coming months.

*Product functionalities and specifications vary between countries/regions.
Hashtag: #TCL

The issuer is solely responsible for the content of this announcement.

TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leader in the global television industry. Founded in 1981, it now operates in more than 160 markets around the world. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL website at https://www.tcl.com

Lao Health Ministry, UNFPA Invest in Sexual Reproductive Health Rights for Workers

Through a partnership between UNFPA and the Ministry of Health, factory workers in several parts of Laos have access to discreet counseling on sexual and reproductive health.

Savannakhet Police Crack Down on Illegal Mining in Province

Mineral items that were smuggled in Vilabouly District, Savanakhet Province. ( Photo: News Vilabouly).

Police in Savannaket have apprehended four suspects on the charges of illegally mining gold and malachite in Vilabouly District.

2023 International Tea Day Fair Puts Laos’ Tea Industry in Spotlight

The 2023 International Tea Day Fair Puts Laos’ Tea Industry in The Spotlight
French Ambassador to Laos Siv-Leng Chhuor, and other members during the festival. ( Photo : Mekong )

The Lao Department of Agriculture (DoA) led the celebration of International Tea Day in Laos. This year, the three-day event aims to enhance the reputation of Lao tea as a high-quality product and establish a strong image of tea in Laos as well as encourage friendly competition and recognition among the local tea community.

114 Lao Workers Depart for South Korea for Seasonal Agricultural Work

114 Lao Laborers Depart for South Korea for Seasonal Agricultural Work
The Lao laborers waiting to board a plane to South Korea at the airport (photo: The Ministry of Labor and Social Welfare)

114 Lao workers from Vientiane Capital departed for South Korea for seasonal agricultural work on Tuesday.

Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns Totaling 120+ Years Of Consumer Attention

Teads Attention Program, approaching its one-year anniversary, fostered insights that spanned 20 countries, 120 advertisers and 2.5B+ impressions measured, delivering key insights and learnings fueling the future evolution of attention Teads’ outcome-based partners in attention, including Lumen and Adelaide, extended findings across mobile, desktop and CTV screens

SINGAPORE – Media OutReach – 25 May 2023 Teads, the global media platform, today released the findings of its recent attention meta-analysis, which has further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to leverage attention for improved brand lift and campaign outcomes across the funnel.

A Year in Attention
A Year in Attention

Through this research, Teads was able to validate the four drivers of attention – Quality of Media, Ad Experience, Relevance, and Creative – identified through joint research with major holding companies, and provide key insights into each, as measured by Lumen and Adelaide.

Teads found that quality premium publishers, such as Condé Nast and news publishers, outperform on attention metrics, with quality Teads content driving attention levels at least three times higher than Facebook, according to multiple measurement sources. Additionally, Teads’ premium ad formats deliver attention comparable to YouTube, with a 15% higher APM (attentive seconds per 1,000 impressions) target compared to Lumen’s December 2022 benchmark, while also being better perceived and more efficient.

Moreover, Teads extended outside of digital media by measuring CTV within an omnichannel campaign across its digital and CTV inventory. Teads identified +21% lift in omnichannel attention compared to the digital-only benchmark, according to Adelaide. In one campaign, by optimizing with high attention media across all channels, a brand drove 42% stronger lifts against Teads’ in store-visitation benchmarks.

Teads’ research revealed that the four drivers of attention have a validated relationship between in-market attention measures and campaign outcomes – across different measurement partners, different verticals, and that maximizing attention can result in greater brand lift.

Jean-Paul Edwards, Managing Director, Product, OMD Worldwide said: “Attention has always been core to effective communication. At OMG, we have focused for several years on how we can effectively manage optimal delivery of the required attention for any given brief. Building on numerous attention testing programs, we have created a framework of attention parameters bespoke to each brief with tools to optimize decisions across planning, placement and creative execution. Our deep involvement with the Teads Attention Program supports that understanding, generating uplifts in attention to delivering stronger brand metrics and sales performance.”

Lastly, there is significant room for optimization on media and creative to increase attentive reach and dwell time, indicating that the adaptation of the creative to the platform and the relevance of the placement and context further enhance attention levels, with early studies showing a 20% uplift in attention across the flight of a campaign.

Srijoni Dutta Gupta, Consumer Marketing Manager, Estee Lauder EMEA said: “With the help of Teads’ team of experts, our Spring ’23 Supreme moisturizer campaign was a successful approach to strategically optimizing existing campaign assets while expressing our new consumer insights-driven storytelling in a much more impactful, measurable way. Teads understood our needs, providing valuable consumer testing data and fine-tuning turnkey deliverables for our markets.”

With increased focus on action driven by Attention Measurement, Teads is keenly focused on developing insight in three core areas: CTV and how to maximize attention on the TV screen, the intersection of context and attention as a component of measurement and planning in a cookieless world, and activation opportunities, particularly around product development to ensure highly attentive, efficient campaigns that deliver on outcomes across channels.

Liset Otten, Global Digital Activation Manager, JDE said: “The findings from our initial attention pilots with Teads conducted in the UK and Germany have inspired further roll out of attention measurement product to 10+ markets. We see significant opportunity to reduce wastage in digital buying and ensure that we are reaching people and not just devices. While we continue to move through the stages of our phased approach to testing and evaluating the attention metric, we strongly encourage markets to consider participating, as feasible.”

Caroline Hugonenc, Senior Vice President, Research & Insights, Teads adds: “What is truly unique with Teads Attention Program is that we are enabling clients to test, learn and measure outcomes related to attention on live campaigns. From these findings, we have seen clients embrace attention and build a competitive advantage as the industry aligns on a standard definition of attention as a metric. To support them in their journey, we will keep on innovating on the measurement solutions that we are proposing but also on the integration of attention metrics in the activation and planning stage.”

To learn more, download the full report.

Hashtag: #teads #attention


The issuer is solely responsible for the content of this announcement.

About Teads

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.

For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.

Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries.

THB 300 Tourism Fee for Entry Into Thailand Still in Limbo

THB 300 Tourism Fee for Entry Into Thailand Still in Limbo
Chinese tourists from Shanghai board a bus at Suvarnabhumi Airport in Bangkok, Thailand. ( Photo ; AP )

The fate of the THB 300 tourism fee scheme, which was proposed in July 2022, currently lies in the hands of the incumbent government, who is expected to iron out the details about its implementation.